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Aiming Higher: Chinese Businesses Advancing Consumer Rights. Beverly Kracher Associate Professor of Business Ethics & Society College of Business Administration Creighton University Omaha, Nebraska, USA. Background. - PowerPoint PPT Presentation
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Aiming Higher:Chinese Businesses
Advancing Consumer Rights
Beverly KracherAssociate Professor of Business Ethics & Society
College of Business AdministrationCreighton University
Omaha, Nebraska, USA
Kracher, CIBE Conference 2007
Background
• Focus: Chinese firms’ advancement of stakeholder issues, specifically, consumer rights
• Definitions of “consumer rights”• Government’s role in protecting consumer
rights• Business’s role in protecting consumer
rights
Kracher, CIBE Conference 2007
Paper Thesis
• We must identify practical guides for Chinese business firms to advance consumer rights – focus on the positive rather than the negative– Cite examples– Consider the business practices that enhance
consumer rights
Kracher, CIBE Conference 2007
Business Practice #1 – Openly Communicate Interests
Chinese companies are communicating their interest in consumer rights via their websites.
Kracher, CIBE Conference 2007
Kracher, CIBE Conference 2007
Kracher, CIBE Conference 2007
Kracher, CIBE Conference 2007
Business Practice #2 – Seek/Respond to Consumer
Feedback
Banking http://news.bbc.co.uk/2/hi/business/6665105.stm
Kracher, CIBE Conference 2007
Business Practice #3 – Act in Solidarity
• Banking
• Air conditioning industry
• Express Delivery industry
Kracher, CIBE Conference 2007
Business Practice #4 –Create Appropriate Business
Systems
• Drinking Water Industry
• E-supervision Initiative
Kracher, CIBE Conference 2007
Business Practice #5 – Go Above and Beyond the Law
Computer industry
Kracher, CIBE Conference 2007
Kracher, CIBE Conference 2007
5 Business Practices that Advance Consumer Rights
1. Openly communicate interests2. Seek/respond to consumer feedback3. Act in solidarity4. Create appropriate business systems5. Go above and beyond the local and
national laws
Kracher, CIBE Conference 2007
Conclusion and Future Work
• Balanced perspective is key for maintaining a sense of pride and respect for honorable Chinese business firms
• We must stem the tide of cynicism by reporting positive examples of Chinese firms advancing consumer rights