September 26 - 29, 2019 | Columbus, Ohio

EXHIBITOR SALES BROCHURE

AIMExpo presented by Nationwide is America’s largest and most important Motorcycle and Powersports Tradeshow with international reach. A unique B2B and B2C platform that accelerates and connects businesses to create opportunity for exhibiting brands, distributors and dealers alike. As the annual meeting of the Industry heads back to Columbus, OH, we look forward to combining several industry-related events to once again place a spotlight on our industry through the second annual Powersports Industry Week attracting the influential leaders of our industry that are driven and focused on progressing the business of powersports.

With challenges and changes facing the motorcycle and powersports industry, market adjustments in various segments have placed more importance on quality over quantity. Our Industry needs a platform to drive business, create intimate connections, take the pulse of the market and bring us together to evolve how we do business. Evolution brings opportunity, but evolution demands participation.

Being a part of the Industry’s show means that you are making a di�erence and you will be connected with other proactive, forward-thinking people in the market who are looking to do the same – grow their business and the greater powersports industry.

“Coming together is a beginning, keeping together is progress,working together is success.” - Edward Everett Hale

IT ALL HAPPENS HERE

TOGETHER WE RISE

AIMExpo presented by Nationwide gathers all North American constituents of motorcycling and powersports in one place, at one time. Reveal new products – OEM and aftermarket – to a gathered media presence. Showcase those same new products to retailers and other international buyers. Following two trade and media only days, cap it all o� with two consumer days, letting enthusiasts see everything that’s new in-person, RIGHT NOW.

For 2019, AIMExpo presented by Nationwide will take place at the Greater Columbus Convention Center— September 26-29—where OEM’s, aftermarket manufacturers, service providers, dealers, consumers and media will gather under one roof, at one time.

where industries unite

PRODUCT SHOWCASE

RETURNING TOCOLUMBUS FOR

2019 & 2020

MOTORCYCLING POWERSPORTS LIFESTYLE

• Working closely with industry leaders & partners (Together We Rise) to form a united e�ort to progress the industry

• Invigorating the motorcycle community — a new show floor experience will include community hubs/segments and better tra�c flow throughout the floor

• Creating more meaningful and engaging networking opportunities — Be part of an epic industry celebration Thursday night. Location to be announced

• Adding features to support growing categories in the market: Dirt demos, lifestyle showcases, and more relevant education content

• Revamped show hours allowing for exclusive, dedicated time for dealers on the show floor

The show floor will feature three “neighborhoods” themed after the core powersports lifestyles. Each will host a community hangout to serve as a hub. These areas are designed to showcase the lifestyles of the main powersports categories. They will feature the latest vehicles, technologies and parts and accessories related to their designated segment. The signage and general look and feel will carry throughout the community. Each hub will have concessions, music and ambassadors, as well as custom bikes and vehicles. And each is designed to be an immersive experience for show attendees.

AIMExpo presented by Nationwide will highlight the area of biggest growth in the powersport industry; namely the 4-wheeler, ATV and SxS market. AIMExpo Outdoors will have a dedicated dirt demo area where trade and consumer visitors can test ride the newest vehicles.

“WE NEED TO COME TOGETHER,” IS A MESSAGE RESOUNDING IN THE POWERSPORTS INDUSTRY TODAY.

WHAT’S NEW?

Here are some of our fresh initiatives:

Welcome to the Neighborhood

4-Wheelers Featured

Columbus, Ohio sits at the heart of the market. Access to the city, and its proximity to the majority of the market makes Columbus the perfect location to bring the industry together as we look to strengthen relationships and foster new ones, all with the aim of driving the industry forward.

Money Magazine puts Columbus in its Top 10 list of Best Cities to Live and is in the Top 20 Best Places for Business according to Forbes. Despite being the country’s #1 SmartCity and its recent growth, Downtown Columbus still has that intimate community vibe allowing us to takeover and celebrate all things Powersports as we come together in one place, at one time.

why columbus?

Columbus Life

HEAT MAP PLACEHOLDER50 PE

RCEN

TOF THE U.S. RESIDES WITHIN

A 1 HOUR FLIGHT OR1 DAY’S DRIVE OF COLUMBUS

41 PERC

ENT

OF DOMESTIC POWERSPORTSDEALERS ARE WITHIN 500 MILESOF COLUMBUS, OHIO

• NEW YORK CITY• PHILADELPHIA• WASHINGTON D.C.• CHARLOTTE

• ATLANTA• NASHVILLE• CHICAGO• DETROIT

• TORONT0, CANADA• INDIANAPOLIS• CINCINNATI

MAJOR METROAREAS WITHIN

500 MILES OFCOLUMBUS INCL.:

Data shows the national market is improving, with more spending in our sector and an up-swing in participation. There has never been a more opportune time to advance business and push forward to stabilize the growing market.

There is no better way to reach high-quality, motivated dealers in a condensed period of business development.

THERE’S NO BETTER WAY TO REACH DEALERS

NEW BUSINESS

MORE THAN 2,700 OF THE MOST ENGAGED DEALERS YOU’LL MEETMORE THAN 250 MEDIA OUTLETS • MORE THAN 15,000 CONSUMERS

Sell your product to North American andInternational buyers

LAUNCH

EXPAND

strengthen

influence

network

Market Improving

Exhibitors show new products, engage dealers and consumers, meet distributors and connect with the industry in one place, at one time to do business and promote their brand in an authentic, meaningful environment reaching deep into their target markets and connecting them with decision makers.

Data dictates that face-to-face meetings are still the most meaningful and valuable way to conduct business and engage your cutomers.

You Need to be Here!

World debuts of your new models and products to dealers, international buyers, media and consumers

Your relationship with existing dealers and industry partners

The powersports industry by showcasing your brand alongside hundreds of OEMs and aftermarket manufacturers

With the powersports community at industry events

Your dealer base and increase consumer demand for your products

LISTENGet real time feedback on your products and understand how customers interact with your brand

AIMExpo presented by Nationwide boasts more than 400,000 square feet of outdoor space. It allows thousands of street demo rides to be o�ered by major OEMs with a variety of cruiser, sport, adventure, and touring experiences. New for 2019 is a dirt course to demo the latest four-wheel products in the growing ATV and SxS segment.

Outdoor exhibiting opportunities and product demonstrations are available.

Contact your account manager for details and pricing

400,000 SQUARE FEET OF OUTDOOR SPACE

OEMs and hundreds of aftermarket brands exhibit at AIMExpo presented by Nationwide where they introduce new products, connect with current dealers, establish new dealer relationships, meet with international members of the media, establish lasting relationships with consumers, and much more.

COMMUNITY OF INDUSTRY

ALL SEGMENTS OF THE POWERSPORTS INDUSTRY ARE SERVED Street

Dirt

Sport

Cruiser

Custom

Touring

Competition

Adventure

Dual Sport

Atv

Utv

sxs

CATEGORIES REPRESENTEDDistributors

Domestic & IntL Media Outlets

Display/Fixtures

Apparel

Consumables

Parts & Accessories

Service Providers

Information Technology

Service Tools & Equipment

Trailering Accessories

Luggage

OEM

“The most beneficial part for us has been to hit both dealers and consumers at the same time.”

“The most beneficial part for us has been to hit both dealers and consumers at the same time. There aren’t many opportunities to hit both at the same time and to us that’s a win. We exhibit at the show for brand awareness.”

- Mike Crosby, Marketing Manager, Liqui Moly North America

“Must attend if you want to know what it is like to ride a different bike, it was my first time riding a Harley and an Indian! I’ll always attend this show!!!”

- Ronnie R. Excited consumer

“I liked the variety of information at the show. I like several dierent types of riding and this had all those covered in one location.” - Je� S. Excited consumer

Mike Crosby, Marketing Manager, Liqui Moly North America

REAL TALK: TESTIMONIALS

Dealers are Coming to Columbus TO

bottom line, DEALERS come to see you

WORK SMARTER, NOT HARDER

Dealers attending AIMExpo presented by Nationwide can schedule meetings, attend seminars, get a head start on the latest trends all in one location.

Access to major distributors and hundreds of brands in one place allows dealers to connect with key personnel, develop relationships, understand market trends and get business done in just a couple of days.

Enjoy the power of face-to-face meetings by engaging with OEMs, dealers and suppliers on the show floor or ‘after hours’

order and Buyyour products and services

SEEyour new models and product launches

LEVERAGEyour exclusive show specials whenbuying and placing orders

ENGAGEwith OEMs and hundreds of aftermarket brands face-to-face

CONNECTwith you and the industry at valuable networking events

GROWtheir business by attending the most comprehensive dealer education programavailable – Powersports Dealer Seminars @ AIMExpo presented by Nationwide

1

2

3

4

5

6

DEALER MARKETING INITIATIVESComprehensive and strategic marketing campaigns will be deployed to attract dealers from North America and beyond.

• Telemarketing E�orts

• Engaging Social Media

• Free Exhibitor Marketing Tools

• Streamlined Dealer Registration

• Improved Powersports Dealer Seminars @ AIMExpo presented by Nationwide Curriculum

• 2019 New Product Showcases

• Targeted Email Marketing

• Compelling Direct Mailing

• Industry Trade Publication Partnerships

• Editorial Features

• Print & Digital Advertisements

• Compelling Videos

• Dealer Incentive Programs

CONTACT YOUR ACCOUNT MANAGER FOR DETAILS ON HOW YOU CAN PARTICIPATE

VISIT USat booth #100

TRADE ATTENDEES: BY THE NUMBERS

2,70083%

54

DEALERS

OF TRADE ATTENDEESFROM THE US

COUNTRIESREPRESENTED

50 STATESREPRESENTED

PROJECTED 2019TRADE ATTENDANCE

17%OF TRADE ATTENDEES

INTERNATIONAL

91% OF EXHIBITORS PLANNED ON PURCHASING THE SAME AMOUNT OR MORE EXHIBIT SPACE IN 2019

Owner/Principals General Managers Parts Managers International Buyers Sales Managers Parts AssociatesTechnicians Vice Presidents Operations Managers Service Managers Marketing Managers F&I Managers

KEY BUYERS & DECISION

MAKERS COME TO AIMEXPO

88% OF DEALERS ATTENDED TO SEE NEW PRODUCTS

OF DEALERS WOULD RECOMMEND AIMEXPO TO OTHER DEALERS

OF EXHIBITORS WOULD RECOMMEND AIMEXPO TO OTHER COMPANIES + BRANDS

OF DEALERS WERE SATISFIED OR VERY SATISFIED WITH THE EDUCATIONAL PRESENTATIONS

86%

97%

84%

97

CONSUMER ATTENDEES: BY THE NUMBERS

PROJECTED 2019 CONSUMER ATTENDANCE

OWN A MOTORCYCLE, ATV, SxS OR POWERSPORTS VEHICLE

15,000CONSUMERS

$40.9BILLION

Consumers are what drives our enthusiasts market. The very nature of the enthusiast means they have a deep interest in your new products, understanding new technologies and immersing themselves in the world that drives their passions.

These enthusiasts are where the rubber hits the road. They are the true end-user, dedicated to everything powersports.

Placing your products in front of, and forging relationships with, these enthusiasts are the fast track to your business growth.

ECONOMIC VALUE OF THEU.S. POWERSPORTS RETAIL MARKETPLACE

88%

ATTENDED TO SEE NEW PRODUCTS

WOULD RECOMMEND AIMEXPO TO A FRIEND

94%

91%

ARE PLANNING TO PURCHASE A POWERSPORTS VEHICLE OR PRODUCTS IN THE NEXT 12 MONTHS

76%

WERE SATISFIED OR VERY SATISFIED WITH THE SELECTIONOF PRODUCTS AT THE SHOW

75%

WHY MEDIA ATTENDS

2018 STATS

DOMESTIC AND INTERNATIONAL MEDIA

THE MEDIA HUBYOUR FREE PRODUCT LAUNCH PLATFORM

Take full advantage of the AIMExpo platform by positioning your brand and product in front of the media via a new product presentation inside the Media Hub or in your booth.

The unparalleled media presence at AIMExpo enables you to:

• E�ectively launch your new products to global media • Connect in person with media • Build excitement with “Fast Pitch” presentation format • Leverage numerous multimedia resources to create a compelling presentation • Distribute press kits with detailed information about your brand and products • Connect with The ID Agency PR team, AIMExpo’s o�cial public relations agency, for tips on public relations and press release writing

ALL OF THESE OPPORTUNITIES ARE AVAILABLE EXCLUSIVELY TO YOU. FOR FREE.

The media is hungry for new products. And new products drive business.

The media are the worldwide content generators for the industry and an integral piece of AIMExpo. They deliver news and event coverage of the brands in attendance.

AIMExpo 2018 saw 300 unique media outlets, who created more than 800 unique stories. These earned more than one billion impressions. No other powersports platform drives this amount of content and attention in the powersports industry. There is no better platform than AIMExpo presented by Nationwide to launch new products and connect in-person with hundreds of domestic and international media outlets.

300+

UNIQUE EDITORIAL FEATURES PUBLISHED800+

MEDIA HUB AND IN-BOOTH EXHIBITOR PRESENTATIONS41

MEDIA IMPRESSIONS GENERATED 1 BILLION+

#AIMEXPO IMPRESSIONS GENERATED ON SOCIAL MEDIA

20 MILLION+

PROMO OPPORTUNITIES

Additional branding at the event drives greater exposure in an authentic environment. For 2019, we have refreshed our sponsorship and branding opportunities. We have everything from new product displays and signage to exclusive installations and sponsored features. Contact your account manager today to discuss options and creating a unique branding opportunity specifically for your brand.

Exclusive showcase oppurtunities in our community hangouts and sponsorship recognition with our Industry Celebration on Thursday Night.

Free Marketing ToolsFree Exhibitor Marketing Tools drive tra�c to your booth with AIMExpo’s presented by Nationwide FREE graphic templates and PR resources designed to help you promote your presence at the show, build brand awareness and maximize your ROI:

Launching a brand new product at AIMExpo presented by Nationwide? Take advantage of the New Product Showcase located in the show lobby. This is the very first thing dealers will see when they arrive at AIMExpo presented by Nationwide! Aggressively priced to promote maximum participation, this highly visible feature is specifically requested by dealers and consumers.

BRANDING OPPORTUNITIES Leverage your investment in AIMExpo presented by Nationwide and maximize your exposure. Take advantage of opportunities to promote your brand and products outside your booth in creative ways that connect directly with your target market. Contact your account manager today or visit AIMExpoUSA.com for more information.

Social Media Templates PR TemplatesGraphics / Print Collateral to send to your customers Email Copy And much more! Look for more details coming soon

MORE BRAND & PRODUCTPROMOTION OPPORTUNITIES

2019 NEW PRODUCT SHOWCASE

INVESTING IN THE INDUSTRY’S FUTURE - THE MIC CONNECTIONThe Motorcycle Industry Council has a long history of working hard to expand the powersports market. It’s been done through a strong communications e�ort that aims to attract new customers by placing motorcycles and motorcycling in front of new audiences, and large ones at that.

MIC’s mission is to preserve, protect and promote motorcycling in the US. We support motorcyclists by representing the interests of manufacturers, distributors, dealers and retailers of motorcycles, scooters, motorcycle/ATV/ROV parts, accessories and related goods and services, as well as the members of allied trades such as consultants, agencies, financiers and others with a commercial interest in the industry.

Through e�orts in government relations, communications and media relations, industry-related research, aftermarket programs and activities surrounding technical regulatory issues, Motorcycle Industry Council has been the voice of the motorcycle industry since 1914.

Companies #’s and A-L: Chris Alonzo | Senior Account Manager CAlonzo@mic.org(949) 517-7514

Connor Barr | Account Manager CBarr@mic.org(408) 712-7794

EXCLUSIVE MIC MEMBERS BENEFITSEXHIBITOR BENEFITS FOR CURRENT MIC MEMBERS: EXHIBITOR BENEFITS FOR NEW MIC MEMBERS:• Show credit of $200 per 10x10 booth purchased, with a

total maximum credit of up to 50% of annual paid dues

• Financial benefit may be applied toward:

• Cost of booth investment

• Enhanced show branding

• Promotional opportunities across the AIMExpo platform

• Special introductory MIC membership pricing for 2019

• One-time 25% discount on annual membership pricing

• Opportunity to take advantage of the show creditoutlined above

Contact your account manager to learn how to fully leverage an MIC membership and exhibiting at AIMExpo.

Companies M-Z:

TOGETHER WE RISE

BOOTH PRICING

September 26-27Thursday: 10am - 6pmFriday: 9am - 5pm

September 28-29Saturday: 9am - 5pmSunday: 10am - 5pm*Times subject to change

WHAT’S INCLUDED WITH YOUR BOOTH PURCHASECompany and product listings in:• Show Directory (Trade)• Website and o�cial show floor plan• Show Guide (Consumers)• Access to Media Hub• Marketing collateral to promote your attendance

AIMExpoUSA.com

• All 4 Days (September 26-29)$27.50/square foot +$250 per corner

• Retail Marketplace on Consumer Days Only (September 28-29)$11/square foot +$150 per corner*Booth located within the Retail Marketplace*Booth will include black carpet

AIMExpo Presented by Nationwide.Where the Dealers Are. Reserve Your Space Today!

ACT NOW. PLAN NOW. GROW NOW.

Trade & Media: Public, Trade & Media:

Accelerate your business by being where the industry comes together. Your success starts here.

PRESENTED BY