Aim

The aim of the Seminar is to increase knowledge

and understanding of ASEAN 2015 and

contribution from Physical Education and Sport

for greater commitment, motivation and positive

action for ASEAN.

Objectives

(1) Knowledge and Understanding of ASEAN 2015

Integration

(2) The contributions of Physical Education Sport, Fitness and Recreation to

2.1 ASEAN Economic Community

2.2 ASEAN Socio-Cultural Community

2.3 ASEAN Political Security Community

(3) Direction for change and development in Physical Education and Sport towards ASEAN in Thailand.

Knowing ASEAN

(1) 45 years of Existence

(2) Government Management of ASEAN

(3) ASEAN Secretariat in Jakarta Indonesia

(4) ASEAN Foundation in Jakarta

(5) ASEAN Charter

(6) ASEAN Non-Government Organizations

ASEAN was established in 1967

Indonesia, Malaysia, Philippines, Singapore,

Thailand, Brunei, Vietnam, Laos, Myanmar, Cambodia

“The Association represents the collective will of the nations to bind themselves together in friendship and cooperation and through joint efforts and sacrifices secure for their people’s blessings of peace, freedom and prosperity”

ASEAN COMMUNITY 2015

ASEAN Security Community

(ASC)

ASEAN Economic Community (AEC)

ASEAN Socio-Cultural

Community (ASCC)

The peaceful, prosperous and people-centric ASEAN

Regional production base

Single regional market

ASEAN Economic potential is enormous

with a single market of close to 600 million people, the 3rd largest in Asia after China and India

The Economic community

sees the free-flow of

goods and services,

investments, skilled

labour and capital with a

single market and

production base.

The vehicle to enhance ASEAN business is the Framework Agreement Sectors and Protocols in 12 industry sectors:

Goods and manufacturing:

(1) Electronics(2) Wood based products(3) Automotives(4) Rubber based products(5) Textiles and apparels(6) Agro-based products(7) Fisheries

Services:

(8) Information and Communication

Technology (ICT) e-ASEAN

(9) Healthcare

(10) Air travel

(11) Tourism

(12) Logistics

Special Incentives

(1) Zero internal tariff

(2) Simplification, harmonization of

standards and custom procedures

(3) Intellectual property rights protection

(4) Removal all non-tariff barriers

ASEAN II dialog partners

Australia, Canada, China, EU, India, Japan, New Zealand, South Korea, Russia, USA, Pakistan, Gulf States.

ASEAN 2015 Integration

Purposes of ASEAN

(1) Peace, Security and Stability

(2) Strong region, promoting greater political security economic socio-cultural cooperation

(3) A nuclear weapon free zone

(4) People live in peace, justice, democracy

(5) To create a single market and production base.

(6) Rid of poverty and narrow development gap.

(7) Good governance, rule of law, protect human rights.(8) Security when facing threats.(9) Protect our environment.(10) Develop human resources through cooperation in education.(11) Equal access to opportunities for human development, social welfare, justice.(12) Drug-free ASEAN(13) Participate and benefit from ASEAN integration.(14) To promote ASEAN identity(15) ASEAN the central, proactive role and primary driving force in our resolutions with external partners.

(1) Knowing ASEAN 2015 Integration

1.1 One Vision One Identity One Community.

1.2 ASEAN Political-Security Community Blueprint

1.3 ASEAN Economic Community Blueprint

1.4 ASEAN Socio-Cultural Community Blueprint

1.5 Master Plan on ASEAN Connectivity

(2) Knowing “Moving Together ASEAN” Project Campaign

2.1 Developing ASEAN Identity

2.2 Mass Marketing and Communication

2.3 The Core Activities & Branding

2.4 The ASEAN Messages

2.5 The Finance and Business Benefits

(3) ASEAN Political-Security Community

3.1 Rules-Based Community of shared valuesand norms

3.2 A Cohesive, peaceful and resilient regionwith shared responsibility forcomprehensive security

3.3 A Dynamic and outward looking region inan increasingly integrated and interdependent world.

(4) ASEAN Economic Community

4.1 Single Market and Production Base

- Free flow of goods

- Free flow of services

- Free flow of investment

- Free flow of capital

- Free flow of skilled labour

- Priority integration sectors

12 priority sectors

- Food agriculture and forestry

4.2 Competitive Economic region

4.3 Equitable Economic Development

4.4 Integration into global economy

(5) ASEAN Socio-Cultural Community

5.1 Human Development

5.2 Social Welfare and Protection

5.3 Social Justice and Rights

5.4 Ensuring Environmental sustainability

5.5 Building ASEAN Identity

5.6 Narrowing the development gap

(6) ASEAN Connectivity

6.1 Purpose

- Narrow development gap

- ASEAN integration

- Greater people mobility

- Connection between ASEAN Countries

- Connection between ASEAN Countries

with rest of the world.

- Enhance trade and investment

6.2 The key elements of ASEAN Connectivity include* Physical connectivity

* People to people connectivity

Implications and Contributions

ASEAN people have to think, feel and act ASEAN

Our future is the ASEAN 500-600 million people market

The governments and people have to come together to establish direction vision plans for 2015 ASEAN Community

How are we to contribute to Socio-cultural communityEconomic communitySecurity community

JOBS ACROSS BORDERS requires changes in human resource education and training for ASEAN WORK.

ASEAN education from pre-school to university, more focus on ASEAN content.

Physical Education and Sport must change to contribute to ASEAN economy and creation of jobs. Focus on the Sport Industry.

Human Resource needs of Physical Education Sport, Fitness Recreation, must be determined and training modules planned and implemented.

Sport industry STRIVES towards self-sufficiency ie. produce the PE Sports, Fitness Recreation needs.

Workshop : Contribution from Sport, PE, Fitness, Rec.

Workshop No 1 - Wood Based (1) Agro Based (2) Textiles (3)

Workshop No 2 - Automotives (4) Electronics (5) HealthCare (6)

Workshop No 3 - Tourism (7) Logistics (8) e-ASEAN (9) Air Travel (10)

Workshop Questions What specific products and services? What market is there for the product? What investment-capital? What human Resource development ie. skilled labour at all

levels? How to achieve the competitive edge? How to achieve intra ASEAN and global integration

Human Capital and the Creation Of Jobs for the People of ASEAN

Sport - 27Fitness - 25Recreation - 8Sport Tourism - 8Hotel Sport - 3Dance - 5Coaching Athletes with Disabilities - 7SportCoaches, Sport Management, Sport Manufacture, Sport Retail, Sport Repairs, Sport Entrepreneurs, Sport ICT, Sport Marketing, Sport TV, Sport Radio, Sport Journalist, Sport Photography, Sport Art, Sport PR, Sport Publication, Sport for All, Sport Business, Sport Sponsorship, Sport Insurance, Sport Finance Management, Sport Travel, Sport Industry, Sport Science Laboratory, Sport Biomechanics, Sport Physiology, Sport Mental Training, Fitness Motor Learning.

Exercise and Fitness

Fitness Instructors, Aerobic Instructors, Fitness Management,

Fitness Membership, Marketing Retention, Personal Trainer,

Strength Trainer, Women & Fitness, Corporate Fitness, Government

Sector Fitness, Exercise and Weight Loss, Exercise for Beauty and

Slimming Centers, Senior Citizen Fitness, Physical Activity for Pre-

School, Fitness for Primary School, Fitness for Secondary School,

Fitness for College and University, Exercise-Fitness Medicine

(Cancer: prevention, survival cardiac rehabilitation, obesity, stroke,

Diabetes, Heart, Lungs Osteoporosis, Post Surgery Exercise, Sport

Exercise Injury) Exercise Fitness Message, Exercise and Brain

Performance, Exercise Psychology (stress, relaxation, counselling)

athletic trainers, Occupational Therapist, Physical Therapist,

ergonomist.

Coaching Athletes with Disabilities

Amputee athletes, Athletes with Cerebral Palsy, Athletes with

Intellectual Disabilities, Athletes with Vision Impairments, Deaf

Athletes, Transplanted Athletes, Wheelchair Athletes.

Sport Tourism

Domestic Sport Tourism, Foreign Sport Tourism, Marine Sport

Tourism, Sport Fishing Tourism, Recreation Tourism, Beach

Water based Sport Tourism, High Performance Sport Tourism,

Sport for All Tourism.

Recreation

Playgrounds, Recreational Parks, Camping Management, Water-

Sport Rec, Air Sport Rec, Recreation in Industry, Adventure Rec,

Climbing.

Water Sport Fitness Recreation

Sport and Recreation, Water based Sport, Exercise Sport

Fitness

Dance

Movement Music Education, Ethnic and Cultural Dance-

ASEAN, Dance Therapy, Classical Dance, Jazz Ballroom

Modern Dance.

Proposal

ASEAN (2015) Sport Science Centre

at

Faculty of Sport Science

Chulalongkorn University

Thank you!

Dato’ Dr. Leonard A. de VriesDSPN, DJN, KMN, PKT, PJKPh.D hon (Eng), Ph.D (US), MS.Ed (US), B.Ed (US), Sp Cert PE (Mal), Cert Ed (Eng), MCC (Eng) LTA (Eng), AAA (Eng)

* President, Malaysian Association for Physical

Education, Sport Science and Fitness (PPJSKM)

* Chief Executive, DV Sport Fitness Leisure Consultants

Tel: (604) 656 3473 Fax: (604) 656 3473

Email: dza@po.jaring.my