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    The ECM Market &The ECM Market &

    Channel OpportunitiesChannel Opportunities

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    Who We AreWho We Are AIIM InternationalAIIM International

    The Enterprise Content Management (ECM) industry provides

    information management solutions to help users: guarantee business CONTINUITY, 24x7x365

    enable employee, partner, and customerCOLLABORATION

    ensure legal and regulatory COMPLIANCE reduce COSTS through process streamlining and

    standardization

    13

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    Industry NetworkingIndustry Networking

    NORTH AMERICA

    Support for 39 chapters

    2 Advisory Trade meetings

    Service Company Executive Forum

    ChannelConnection

    Introduce web communities

    Through chapters, networking groups,

    programs, partnerships and the web, create

    opportunities that allow, users, suppliers,

    consultants and the channel to engage andconnect with one another

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    AIIM Research

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    Survey ProcessSurvey Process

    The surveys were conducted independently, in local language, and

    by participants at the following major industry events: AIIM Content Management Solutions Seminars

    AIIM Information Management Expo (sponsored byPricewaterhouseCoopers LLP)

    AIIM InfoIreland (sponsored by PricewaterhouseCoopers LLP) InfoImagem (Brazil, sponsored by Cenadem)

    DMS (Germany, sponsored by Advanstar Communications)

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    Survey DemographicsSurvey Demographics

    Government (local and federal), Defense & Public Services 23%

    Banking, Finance & Insurance 12%

    IT Industry 10%

    Manufacturing 7%

    Education, Schools, Colleges, R&D 6%Healthcare 5%

    Professional Practices - Legal, Accounting, Consultants 4%

    Architecture, Engineering & Construction 4%

    Utilities, Oil & Gas 3%Service Industries, Charities, Estate Agencies 3%

    Telecommunications, Postal Services & Media 3%

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    The bottom line is still the bottom line.The bottom line is still the bottom line.

    COST-DRIVEN

    USERS

    RISK-DRIVEN

    USERS

    CUSTOMER-

    DRIVEN USERS

    Survey terms Improve efficiency

    Reduce costs

    Increased profits, betterperformance

    Compliance

    Risk management &

    business continuity

    Leadership, competitive

    advantage

    Better customer serviceFaster turnaround,

    improved response

    United States 50% 21% 29%

    Ireland 61% 12% 24%

    Brazil 49% 6% 42%

    Germany 76% 5% 15%

    United Kingdom 56% 17% 27%

    Canada 47% 34% 19%

    What is the most significant business driver behind your current interests?

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    Memo to suppliers #1: Dont change the message now.Memo to suppliers #1: Dont change the message now.

    Which technologies are liked to be used to support projects in the next 12-18 months?

    Capture/Text Retrieval

    COLD/ERM/COM

    CommunicationsContent Management/Web Content Management

    Customer Relationship Management

    Data Mining/Warehousing

    Database

    Electronic Bill Presentment/PaymentElectronic Document Management

    Email Management

    Forms processing

    Knowledge Management

    Messaging

    Mobile/WirelessRecords Management

    Scanning/Image Processing

    Security

    Storage

    Web Infrastructure

    Web ServicesWorkflow/BPM/Process Management

    XML

    48% -- Electronic

    Document

    Management42% -- Scanning & Image

    Processing

    42% -- Workflow/BPM/

    Process

    Management

    TOP USER PRIORITIES

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    Memo to suppliers #2: Its not about you, its about us.Memo to suppliers #2: Its not about you, its about us.

    Understanding/specifying requirements 30%

    Planning/Managing implementation, change management 20%

    Justifying the investment, board commitment 19%

    Getting employee commitment 9%Content control, data migration, classification 9%

    Selecting products, suppliers 6%

    Other 5%

    What is the most challenging aspect of information/content management in your

    organization?

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    Memo to suppliers #3: Were willing to spend.Memo to suppliers #3: Were willing to spend.

    US Ire Braz Germ UK Can

    $1,000,000 11% 26% 14% 18% 21% 24%

    What is your anticipated total expenditure on ECM projects in 2004?

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    Key FindingsKey Findings

    Its back to basics time.

    The bottom line is still the bottom line. Compliance is a growing concernbut not yet in all markets.

    Memo to suppliers #1: Dont change the message now.

    Memo to suppliers #2: Its not about you, its about us.

    Memo to suppliers #3: Were willing to spend.

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    AIIM North American ResearchAIIM North American Research

    Fall 2003

    8 cities in US, 2 in

    Canada

    Spring 2004

    5 cities in US

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    Sample DemographicsSample Demographics

    Which industry sector does your organization operate in?

    4%

    16%

    5%

    6%

    7%

    9%

    5%

    33%

    Arch/Eng/Constr

    Bank/Fin/Ins

    Educ

    Govt

    Healthcare

    Manufacturing

    Prof/Legal

    Util/Oil&Gas

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    Driven by Compliance and Risk ReductionDriven by Compliance and Risk Reduction

    What is your personal level of experience with content and

    information management?

    Looking at firstproject, s till a lot to

    learn

    46%

    Enhancing initial

    sys tem, with limited

    experience

    15%

    Looking at second or

    subsequent projects -

    experienced

    33%

    Other, please specify6%

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    Driven by CostDriven by Cost

    What is your personal level of experience with content and

    information management?

    Looking at first

    project, still a lot to

    learn

    38%

    Enhancing initial

    sys tem, with limited

    experience

    17%

    Looking at second or

    subsequent projects -

    experienced

    37%

    Other, please s pecify8%

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    Driven by Customer ServiceDriven by Customer Service

    What is your personal level of experience with content and

    information management?

    Looking at first

    project, s till a lot to

    learn

    35%

    Enhancing initial

    sys tem, with limited

    experience

    30%

    Looking at second or

    subsequent projects -

    experienced30%

    Other, please specify5%

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    Driven by Customer ServiceDriven by Customer ServiceWhat is the current state of content and information management

    within your organization?

    We ar e curr ent ly inte grat ing

    our content and document

    projec ts acr oss depart ment s.

    12%

    We have undert aken one or

    more content or document

    project s at the depart mental

    level.

    36 %

    We ha ve not ye t be gun a

    significant c onte nt or

    document project .

    26 %

    We a re deploying and

    implement ing a n e nte rprise

    scale capa bility.

    3%

    We a re well on the way t o

    deve loping and impleme nt ing

    an ove rall organizat ion

    strate gy for conte nt and

    informat ion manageme nt.

    13%

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    Driven by Customer ServiceDriven by Customer ServiceLikely project interests over the next 12-18 months

    0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0%

    Accting

    AP

    Business Cont/ Risk

    Case Mgmt

    Claims P r oc

    Collabora tive Comm

    Cust Ser v

    Document Contr ol

    E-Govt

    Email Mgmt

    Eng Resour ce Pla nning (ERP)

    For ms Handling

    Human Resour ce Mgmt

    Infor mation Captur e

    Libr ar y and KM

    Pr ocess Automation

    Recor ds Management/ Ar chiving

    Statutor y &Reg Comp

    Supply Chai n Management

    Technica l Document Management

    Transaction Processing

    Web P ublishing

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    Driven by Customer ServiceDriven by Customer ServiceLikely technology interests in the next 12-18 months

    32 %

    5%

    11%

    49 %

    22% 22%24 %

    5%

    43 %

    35 %

    3%

    41%

    30 %

    14%

    5%

    35 %

    41%

    32% 32%

    11%14%

    38 %

    30 %

    Y l

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    Driven by Customer ServiceDriven by Customer Service

    What is the most challenging aspect of information/content

    management for your organization?

    Selecting

    products/Suppliers

    3%

    Getting employee

    commitment

    3%

    Content control,

    data migration,

    and classification

    15%

    Justifying the

    investment, board

    commitment

    21%

    Other, Please

    Specify

    6%

    Planning and

    managing

    implementation,

    change

    management

    22%

    Understanding and

    specifying

    requirements

    14%

    Y l

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    Driven by Customer ServiceDriven by Customer Service

    What do you anticipate your organizations total spend on

    content/document projects will be in 2004?

    $1 Million

    5%

    Don't know

    35%

    Y l

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    AIIM ResourcesAIIM Resources

    AIIM Update AIIM Annual Report

    http://www.aiim.org/documents/2003-AnnualReport.pdf

    AIIM User Research in 6 Countries

    http://www.aiim.org/documents/backtobasics.pdf AIIM User Research on Current State of Electronic Records Management

    http://www.aiim.org/documents/Call_To_Action_ES.pdf

    Managing E-Mail in the New Business Reality

    http://www.aiim.org/documents/EmailSurvey1-9.pdf

    Y l

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    ChannelConnection

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    ChannelConnectionChannelConnection

    Visibility

    Networking Education

    Your logo

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    ChannelConnectionChannelConnection

    Education and Training

    AIIM Show and Conference

    AIIM ChannelConnection Seminars Online resources and webinars

    Exclusive seminars For VARs only

    Your logo

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    ChannelConnectionChannelConnection

    Visibility for your company, products and services

    Solution Provider showcase

    AIIM annual buyers guide Press releases and case studies

    Discounts on AIIM events

    Your logo

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    ChannelConnectionChannelConnection

    Recognition as an Industry Leader

    AIIM Trade Member logo

    AIIM Channel Connection plaque Access to AIIM speakers and potential press coverage

    Opportunities to speak at AIIM events