AIIM Western Canada “Social Web: Cutting Through the

Clutter” September 25, 2209

If you’re a little confused…you’re not alone…

The Social Media Landscape…YIKES!

Why it’s Important?

In Theory…

"Social software is a trend that cannot be ignored. It is bringing about fundamental change to the way people expect to communicate with one another. Companies cannot use social tools with their customers and not also allow their employees to utilize them."

Jakob Neilsen

In Practice?…

"Social media is like teen sex.

Everyone wants to do it. No one actually knows how. When finally done, there is surprise its not better.

Avinash Kashick, Analytics Evangilist, Google

Intranet 2.0 Tools

Intranet 2.0 Global Survey, Precisent Digital Media, 2009 n= 561 organizations

Interesting…

Interesting…

Interesting…

Ooops…

Ooops…

Ooops…

How does it fit together?

ECM, E 2.0 and Social Networking…

Key Drivers

Technology Populism…

E 2.0 and Cloud Computing

Enterprise 2.0 Success Pattern:

When Bottom - up Meets Top - Down

From: www.blogs.zdnet.com/Hinchcliffe

Look before you leap…

Look before you leap…

‘Notifications and ‘tweets’ assume more connectivity is better

Interruptions sap information worker productivity

Professional Capital needs Identity, Reputation and Objectivity

14 Reasons Why Enterprise 2.0 Fails

Starts in a single department and never escapes

Selecting the tool first Selecting the wrong tools and sticking with

them No resources for adoption and training Purely an IT initiative Effort Excludes IT Engaging HR, legal, branding, compliance

too soon

14 Reasons Why Enterprise 2.0 Fails

Pushing E 2.0 as a generic toolbox instead of a solution to a specific problem

Lack of Executive sponsor Lack of effective participants: everything is

empty No LT plan or budget for governance,

management, upgrades and maintenance Failure to draw in key influencers Building it all as self-contained, top – down Not waiting for critical mass

If? Which Model are you?

People

Objectives

Strategies

Technology

We have no Clue!

The Corporate Representative

Employees Blessed for Social

Everyone is Encouraged

Shut it Down!

How?

Organizational Context…

POST!

People

Objectives

Strategies

Technology

Checklist

Look for ‘rogue installations’ and see how and if they are working

Involve Regulatory, Legal and Privacy Early

Do a POST Analysis Optimize your Intranet and Email

utilization Get Identity Management Working Start Small – A Social Media Sandbox

Thank You

john.hutchings@raremethod.comwww.twitter.com/john_hutchingswww.consultconiferous.ca

Questions