Message

Job Descr ip t ions

New St ruc ture

MessageHey AIESEC!

Welcome to the second quarter! The past three months was a time for us to build our capacity and gauge our

strengths and weaknesses as an LC. Now is the time to adapt, adjust and move forward. With this said, it is with

great pleasure that I present to you the new Communications structure!

The main difference between this new one and the old is that we shifted from a division structure into a functional

structure. This would help us become more efficient and effective in synergizing within and outside the department.

If you’re interested in being part of Communications, then feel free to check out the summarized job descriptions of

the teams!

One AIESEC!

Yours,

Michael Ray E. Fua

Vice President for Communications

AIESEC University of the Philippines

New St ruc ture

Vice President for Communications

Brand Management

Creative Development

Internal Communications

Market Expansion

Public Relations

Job Descr ip t ions

B r a n d M a n a g e m e n t

Brand Management is responsible for building the brand equity of AIESEC. This includes monitoring and brand-aligning

activities that affect AIESEC’s stakeholders, training members about the brand, facilitating the drafting of

communication plans, conducting and analyzing brand audits, and creating and presenting reports.

In essence, the department’s role mainly revolves around training members, tracking Communications goals, aligning

the LC with the global brand and providing consultation to respective teams.

Positions open:

One AVP for Brand Management

Three (minimum) Brand Managers

Job Descr ip t ions

C r e a t i v e D e v e l o p m e n t

Creative Development is responsible for constantly developing and innovating new and old communication materials

and tools for the local committee. This includes web pages design, tambayan design, merchandise design, general

layouts for documents, general videos, and others. The team will also provide its creative services to the different

communication functions.

Positions open:

One AVP for Creative Development

Three (minimum) Creative Directors

Job Descr ip t ions

I n t e r n a l C o m m u n i c a t i o n s

Internal Communications is responsible for internal marketing and channel management. This includes creating internal

campaigns and activities to induce a target perception and behavior by the members and managing and updating

internal channels (i.e. Yahoo group, Facebook group, bulletin board, text brigade system, and newsletters).

Positions open:

One AVP for Internal Communications

Three (minimum) Internal Communications Officers

Job Descr ip t ions

M a r k e t E x p a n s i o n

Market Expansion is responsible for networking with youth groups and schools in and out of the university for the

purpose of expanding our market reach for the exchange program and projects. This includes creating a partnership

strategy, contacting the different entities, consolidating details into a database, and also nurturing the local committee’s

relationship with these accounts.

Positions open:

One AVP for Market Expansion

Three (minimum) Market Expansion Officers

Job Descr ip t ions

P u b l i c R e l a t i o n s

Public Relations is responsible for managing the local committee’s relationship with the public. This includes managing

online content, handling social media accounts such as Facebook, Twitter and the OGX blog, responding to grievances

and feedback sent through the channels, publishing newsletters and acquiring media partners and appearances for the

LC.

Positions open:

One AVP for Public Relations

Three (minimum) Public Relations Officers