AIES 2015 Prospectus

Executive Summary

Introducing Australia’s premier Multicultural celebration, the Annual Islamic Eid Show (A.I.E.S.) - a family friendly event, which introduces the varied and vibrant cultures of Australians to all who attend.

From its humble beginnings as a fireworks display in 2004, the Eid Show was expanded in 2010 to its current format: a bi-annual, 3-day festival held on the annual Islamic celebration dates. The introduction of amusement rides, varied food and merchandise stalls, and all-day entertainment was a winning combination, with over 19,000 people attending the first event.

The show has grown steadily over the years and now boasts Sydney’s second largest ride offering, over 70 food and merchandise stalls and the largest fireworks display in Western Sydney. The event sees over 110,000 people from a range of cultural and religious backgrounds, as well as an increasing number of interstate attendees, converge on Bankstown Showground annually.

Welcoming one and all to take part in this wonderful celebration, the Annual Islamic Eid Show has earned its reputation as THE Premier Multicultural Festival in Australia, with an expected 120,000 attendees this year.

A.I.E.S. 2015 Eid Show Sponsorship Prospectus 1

Australia’s premier multicultural and family

friendly event

2 A.I.E.S. 2015 Eid Show Sponsorship Prospectus

Event Details and Overview

Eid Al Fitr

Dates: Friday 24th - Sunday 26th July 2015

Times: Friday 4pm – 10pm

Sat & Sun 11am – 10pm

Location: Bankstown Showground

Participants Expected: Approximately 85,000

Eid Al Adha

Dates: Friday 25th - Sunday 27th September 2015

Times: Friday 4pm – 10pm

Sat & Sun 11am – 10pm

Location: Bankstown Showground

Participants Expected: Approximately 65,000

Welcoming one and all to be a part of this

harmonious joyful environment


Sponsorship Investment

On behalf of the A.I.E.S. committee it is our privilege to invite you to sponsor the 2015 A.I.E.S. Eid Celebrations. In becoming an official sponsor of our event, your organisation will deliver a clear message of active harmony and support to Multicultural Australia and to the wider Australian community. Your brand will align with a fast-growing community and family event, whilst promoting a healthy, positive lifestyle.

As A.I.E.S. is a not-for-profit organisation, all sponsorship monies raised go back into the event. Sponsorship allows us to fund the entertainment, purchasing, licensing, security, maintenance, hire and utility fees, and the upkeep of the event facilities.

Your support ensures the Eid Show maintains its status as a quality event in Australia, whilst providing the greater community with a family friendly environment where a rich and diverse myriad of cultures are showcased in a positive light.

A.I.E.S. has been providing the community of New South Wales with a vibrant, fun-filled, family and faith- oriented Eid celebration event for over 5 years and this is your opportunity to support the event and community.

On the following pages you will find a range of sponsorship packages, and are sure to find a package to suit the financial and promotional needs of your organisation.

AIES expects 120,000 attendees

this year. An exclusive opportunity for mass exposure

Presenting Sponsor

Naming Rights:Exclusive naming rights during both Eid Shows: Al-Fitr and Al-Adha.

The events will be co-named, with your company having equal importance

as the title of “Annual Islamic Eid Show.”

Logo Inclusion:Most Prominent placement in all formats including: print ads, event posters, event brochures, banners, billboards, flyers, Eid Show website (with link to your website) and Eid Show Facebook page.

PR/Media Campaign:

Advertising on local radio stations and in local newspapers.

Event Signage:• Up to 15 oversized banners positioned on strategic main arterial roads in suburbs surrounding the event

• 4 mobile billboards in high exposure areas – 6m x 3m

• Advertising on banners at entry/exit of event and on event grounds

• Advertising on separate digital banners

Print Advertising:• Advertising on 60,000 flyers per event (total 120,000 across both shows)

• Advertising on 10,000 flyers in letter boxes around the venue per event

(total 20,000 across both shows)

• Advertising in 10,000 voucher/coupon booklets given out at the event

• Advertising on 1,000 posters per event (total 2,000 across both shows)

Additional Inclusions:• 6 VIP passes including allocated parking

• Acknowledgements from the stage throughout the day (most frequent of any sponsor)

• Audio advertising over the public announcement system every 45min

throughout the duration of the event

• A negotiated marquee to promote your business/company (no food included)


Obtain exclusive naming rights to one of Australia’s biggest

community events

SPONSOR CATEGORY

EXCLUSIVITY


Stage SponsorNaming Rights:Exclusive naming rights on the stage at both Eid Shows: Al-Fitr and Al-Adha. The stage will be named after your company with importance in line with the

“Annual Islamic Eid Show” title and the Presenting Sponsor.

Logo Inclusion:Placement in most formats including: print ads, event posters, event brochures, Eid Show website (with link to your website), Eid Show Face Book

page, banners, billboards and flyers.

Event Signage:• Up to 15 oversized banners positioned on strategic main arterial roads in suburbs surrounding the event• 4 mobile billboards in high exposure areas – 6m x 3m • Advertising on banners at entry/exit of event and on event grounds


Print Advertising:• Advertising on 60,000 flyers per event (total 120,000 across both shows)• Advertising on 10,000 flyers in letter boxes around the venue per event (total 20,000 across both shows)• Advertising in 10,000 voucher/coupon booklets given out at the event


Additional Inclusions:• 6 VIP passes including allocated parking• Acknowledgements from the stage throughout the day• Audio advertising over the public announcement system every 45min throughout the duration of the event• A negotiated marquee to promote your business/company (no food included)

SPONSOR CATEGORY

EXCLUSIVITY

Receive maximum exposure by having the AIES stage named after

your organisation


Logo InclusionProminent placement in all formats including: print ads, event posters, event brochures, Eid Show website (with link to your website), Eid Show Face Book page, banners, billboards and flyers.

PR/Media CampaignAdvertising on local radio stations and in local newspapers.

Event Signage• Up to 15 oversized banners positioned on strategic main arterial roads in suburbs surrounding the event




Print• Advertising on 60,000 flyers per event (total 120,000 across both shows)

• Advertising on 10,000 flyers in letter boxes around the venue per event.

(total 20,000 across both shows)



Additional• 4 VIP passes including allocated parking

• Acknowledgements from the stage throughout the day (frequent)

• Audio advertising over the public announcement system every 45min throughout the duration of the event

• A stall to promote your business/company (no food included)

Major Sponsor

Through the use of multiple marketing avenues, AIES presents a tremendous

promotional opportunity for all kinds of businesses.


In Kind SponsorIf none of the above packages are suitable for your needs, A.I.E.S. is happy to work with you and put together an in-kind sponsorship package that is beneficial to both you as the sponsor and A.I.E.S.

Please contact us to discuss this option further:

Annual Islamic Eid Show Po Box 3600 Bankstown 2200 NSW Phone 0404 343 749 (0404eidshw) Email [email protected]

Logo InclusionPlacement in most formats including; print ads, event posters, event brochures, Eid Show website (with link to your website), Eid Show Face Book page, banners, billboards and flyers.

Event Signage• Up to 15 oversized banners positioned on strategic main arterial roads in suburbs surrounding the event



• Advertising on collective digital banners

Print• Advertising on 60,000 flyers per event (total 120,000 across both shows)

• Advertising on 10,000 flyers in letter boxes around the venue per event (total 20,000 across both shows)



Additional• 2 VIP passes including allocated parking• Acknowledgements from the stage throughout the day (frequent)• A stall to promote your business/company (no food included)

Event Sponsor

The Eid Show is a true grass roots event appealing to a broad cross section of our

community.

SummaryThe Eid Show is a dedicated family event with a positive reputation amongst both the New South Wales and wider Australian community.

You can be confident sponsoring this event, as the A.I.E.S committee has a solid track record running successful events and creating enormous goodwill amongst its attendees; a fact highlighted by the sustained increase in attendance over the past 5 years.

Your partnership provides not only practical assistance, but is the cornerstone in generating the large scale media support required to grow support and attendance for this event.

We welcome your feedback and look forward to working closely with you to maximise the benefits to your organisation with this high profile and increasingly successful event.

Radwan Dadoun – Chair Person Phone 0416 667 772 | Email [email protected]

Ali Ayoub – Secretary Phone 0455 376 700 | Email [email protected]


Maximise the benefits to your organisation with this high profile

and successful event.

Annual Islamic Eid Show ABN: 503 0816 6515

www.eidshow.comPo Box 3600 Bankstown 2200 NSWPhone 0404 343 749 (0404eidshw)Email [email protected] www.facebook.com/eidshow

“A smile to your brother’s face, is charity.” Prophet

Muhammad (pbuh)

Documents

AIES 2015 Prospectus