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To promote the release of Ke$ha’s album, golden glitter was spraychalked onto sidewalks in Los Angeles and New York City. The sparkly stencils got a lot of attention in high-traffic locations as well as outside clothing stores and clubs.

AIDS Awareness

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To promote the release of Ke$ha’s album, golden glitter was spraychalked onto sidewalks in Los Angeles and New York City. The sparkly stencils got a lot of attention in high-traffic locations as well as outside clothing stores and clubs. . AIDS Awareness. - PowerPoint PPT Presentation

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Page 1: AIDS Awareness

To promote the release of Ke$ha’s album, golden glitter was spraychalked onto sidewalks in Los Angeles and New York City. The sparkly stencils got a lot of attention in high-traffic locations as well as outside clothing stores and clubs.

Page 2: AIDS Awareness

AIDS AwarenessThis ad was put in front of 50 stores. It is very mischievous and demands a thought from the viewer

Page 3: AIDS Awareness

EA SportsEA Sports Underground car racing series video game ad. It looks like the car is coming out from the ground.

Page 4: AIDS Awareness

The use of what you have around you is a cost efficient way to advertise. A simple grid on the side walk turned into a more “pleasurable” experience…

Page 5: AIDS Awareness

Some really cool advertising art done by Julian Beever

Page 6: AIDS Awareness

X marks the spot, simple, creative and to the point. The ad also shows where you can find more info.

Page 7: AIDS Awareness

Locations: Des Moines, IA; Lincoln, NE; Milwaukee, WI; Minneapolis, MNAt various music festivals in four Midwest markets, Attack! Street Teams got people talking about State Farm Insurance. The teams placed realistic broken-window stickers alongside State Farm contact information on hundreds of parked cars. In addition, street teams gave away 150 t-shirts and 250 branded $1 bills. Overall, 8,000 flyers and 500 car stickers were distributed!

Page 8: AIDS Awareness

Street teams, as well as putting a brand on a rentable product for everybody to see without having that awkward engagement.

Page 9: AIDS Awareness

US Cellular Mobile Potatoes. US Cellular introduced mobile media which included live TV and digital radio on your phone. So instead of being a couch potato you can now be a “Mobile Potato” hints the potatoes on segways!

Page 10: AIDS Awareness

Travelocity.com garden gnomes! Craziness will always attract the eye!

Page 11: AIDS Awareness

Appealing to a person senses is great way to get on their good side. Boost Mobile went out on a cold day and distributed coffee and also spread the word about what they had to offer