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OCTOBER 2015 AICI GL BAL VISION ISSUE MASTER INSIGHTS FIVE STRATEGIES FOR BECOMING REAL MEMBER SPOTLIGHT: PATRICK CHUN AUTHENTIC BEAUTY UNCOMPROMISED

AICI Global October 2015

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Page 1: AICI Global October 2015

OCTOBER2015

AICI GL BALV I S I O N I S S U E

MASTER INSIGHTS

FIVE STRATEGIESFOR BECOMING REAL

MEMBER SPOTLIGHTPATRICK CHUN

AUTHENTIC BEAUTY UNCOMPROMISED

2 | October 2015 magazine

EDITORrsquoS NOTEVISION IS THE THEME OF THIS ISSUE INSPIRED BY THE VISIONARY WORK OF SO MANY OF OUR AICI MEMBERS OVER THE PAST 25 YEARS FROM OUR FOUNDERS TO NEW CHAPTERS NEW ALLIANCES NEW EDUCATION OPPORTUNITIES NEWLY CERTIFIED MEMBERS AND AN INTERNATIONAL CONFERENCE REIMAGINED FROM THE GROUND UP THE YEAR HAS BEEN FULL OF ACCOMPLISHMENTS BEHIND EACH AWARD BESTOWED AT CONFERENCE LIES A STORY OF VISION AND SERVICE HATS OFF AND A HUGE THANK YOU TO EACH AND EVERY ONE OF YOU

With this issue Irsquom excited to announce a new recurring feature of the magazine developed as a marketing tool for you to share with your current and future clients The Master Insights section is designed to highlight the important role you the AICI image profes-sional play in helping your clients corporate or individual achieve success Over the coming months our AICI Certified Image Masters are stepping forward to discuss key concerns that prompt our pro-spective clients to seek us out We hope Master Insights will be use-ful in emphasizing the value you bring to your work as an AICI image professional Link to the articles in your newsletter on your website and in social media You also can print out copies and use them in your mailings or in-person presentations

The newly minted editorial team also steps on board with this issue I am so grateful for their help and enthusiasm and am looking forward to working closely with each of them

To say that the 2015 AICI Global Conference was enriching and excit-ing and exceeded all my expectations is an understatement In these pages we have merely scratched the surface of what attendees expe-rienced in Washington DC If you were not able to attend this year I hope you set your sights on 2017 in Mexico City

SEE YOU THERE

Susan Hesselgrave AICI FLC

Editor in Chief

2015AICI BOARD OF DIRECTORS

President ndash

Jane Seaman AICI CIP

Secretary ndash

Lucy Liang AICI CIP

Treasurer ndash

Chris Fulkerson AICI CIP

VP Certification ndash

Beth Strange AICI CIP

VP Human Resources ndash

Melissa Sugulas AICI FLC

VP Business Development ndash

Imogen Lamport AICI CIP

VP Conference ndash

Cecilia Stoeckicht AICI CIP

VP Education ndash

Keiko Nagao AICI FLC

VP Marketing ndash

Coca Sevilla AICI CIP

Executive Director ndash

Eric Ewald

AICI HEADQUARTERS1000 Westgate Drive Ste 252

St Paul MN 55114-1067

Phone 651-290-7468

Fax 651-290-2266

wwwAICIorg

Comments about the magazineeditoraiciorg

The Association of Image Consultants International | 3

PUBLICATION CREDITS

Issue 12EDITOR IN CHIEFSusan Hesselgrave AICI FLC

VP COMMUNICATIONSCoca Sevilla AICI CIP

ASSOCIATE EDITORSDonna CameronShaunda DurhamZakiya Mills-FrancoisStefania RolandelliJoan Van AllenKathryn Winterle-IlloThea Wood AICI FLC

FEATURED CONTRIBUTORSDonna CameronShaunda DurhamHelen Fulin HaoChristine GreeneisenSusan Hesselgrave AICI FLCJinny KoLiliana LunaZakiya Mills-FrancoisMarilyn Neel

Christina Ong AICI CIMGuilia SammarcoJane Seaman AICI CIPVanessa SimonettiCarolina Tan AICI FLCAnna Soo Wildermuth AICI CIMKathryn Winterle-IlloThea Wood AICI FLC

PROOFREADERSBernie Burson AICI FLC Beth Yvette Strange AICI CIP

LAYOUTLimb Design

AICI GLOBAL is produced quarterly by Association of Image Consultants International a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants AICI GLOBAL promotes AICIrsquos ideas activities interests and goals to its members Responsibility is not assumed for the opinions of writers or other articles AICI GLOBAL does not endorse or guarantee the products and services it advertises

2015copy Association of Image Consultants International All rights reserved

No part of this online publication may be duplicated or reproduced without permission from the publisher While every effort is made to ensure accuracy of information included in the magazine at the time of publication the publisher shall not be liable for damages arising from errors or omissions

FOLLOW USon twitter

LIKE USon facebook

4 | October 2015 magazine

PRESIDENTrsquoS LETTER 7

PG08BUSINESSFive Strategies for Becoming Real 8Member Spotlight Patrick Chun 11

PG14MASTER INSIGHTSSo Yoursquore Having an Employee Presentation Problem 14Interview Tips for Hiring Managers 16Ensure Your Interview Success 18

PG21FEATUREAICIrsquos Authentic Beauty unCompromised 21Diversity Championed on the Runway 23Visions for AICI A Look to the Future 24AICI Presents The New Academic Membership 26

PG28BETWEEN USFirst Time My Experience at the 2015 AICI Global Conference 28A Constellation of AICI Stars 32AICIrsquos IMMIE Bravo Award Goes to Nickolay Lamm 33Chapter Awards 34New Award Debuts at Conference 34Philanthropy Awards 35Chapter Member of the Year Awards 35Two New AICI Chapters 36AICIrsquos Newest Certified Image Master Rossy Garbbez 36Upcoming Events 37Introducing the AICI GLOBAL Editorial Team 38

Inside This Issue

The Association of Image Consultants International | 5

wwwaiciorgAuthentic_Beauty

aiciglobalgmailcom

Vision the ability to think about or plan the future with imagination or wisdom Our AICI founders had a vision of creating a world-class association for image professionals

Cecilia Stoeckicht our international VP of Conference had a vi-sion of reigniting our membersrsquo enthusiasm for Conference Riet de Vlieger our past VP of Chapter Relations had a vision of edu-cational bodies and associations having access to our world-class certification programs and I had a vision that AICI could become the ultimate voice in championing that we are all beautiful no mat-ter our shape size sex creed or color

For those of us who were lucky enough to attend the global conference in Washington DC we heard consistently from our incredible keynote speakers Dr Jennifer Baumgartner Howard Roberts Sue Donnelly and Sarah Brummitt that many individu-als companies and image professionals have given themselves the green light to change their vision in order to reflect the world we live in today We learned that having a vision helps us see first within ourselves and then allows us to share with others our big-gest ideas and tell our stories Itrsquos our stories that inspire our cli-ents and audiences Without vision itrsquos difficult for us to develop a good strategy or roadmap to move forward

Nelson Mandela so beautifully said ldquoAction without vision is only passing time vision without action is merely day dreaming But vision with action can change the worldrdquo Our founders did create a world-class association that now has the highest qualified im-age professionals in the world Cecilia Stoeckicht did reignite our enthusiasm for conference Riet de Vlieger has opened up our world-class certification program to over 3000 students and I will see our Authentic Beauty unCompromised program launched on International Image Consultants Day on November 23 2015 It all started with a vision

There is an abundance of vision to be shared with us all in the pages of this edition of our global magazine May the words within ignite a new vision within all of us as we each have the ability to change the world

SINCERELYJANE

LETTER FROM THE PRESIDENT

ldquoACTION WITHOUT VISION IS ONLY PASSING TIME VISION WITHOUT ACTION IS MERELY DAY DREAMING BUT VISION WITH ACTION CAN CHANGE THE WORLDrdquo

ndashNELSON MANDELA

The Association of Image Consultants International | 7

In their closing keynote session at the 2015 AICI Global Conference Sarah Brummitt AICI CIP and

Sue Donnelly AICI CIP challenged

us to re-imagine our work and the

way we do it They prompted us to

throw away ldquothe rulesrdquo and ldquodress

outside the boxrdquo In a presentation

rich with detail they offered five

strategies to put into practice in our

businesses and in our lives

STRATEGY ONE TELL YOUR STORY

Own it Your power lies in your ability to be real When you reveal yourself other people will start to recognize themselves in your stories

STRATEGY TWO FIND OUT WHATrsquoS REALLY IMPORTANT

The ldquoWHYrdquo of why yoursquore doing what yoursquore doing is what will

shape the ldquowhatrdquo and the ldquohowrdquo

As Donnelly put it ldquoSometimes you

get stuck in the mud and you donrsquot

know whatrsquos important People will

tell you lsquoYou need some MampMsrsquo or

lsquoYou need OREO cookies because

OREO cookies will give you the

boost you need on your websitersquo Or

lsquoRice milk Itrsquos the in thing Itrsquos the

thing of the futurersquo Or lsquoCelery How

can you go wrong with something

BUSINESS

FIVE STRATEGIES FOR BECOMING REALBY SUSAN HESSELGRAVE AICI FLC

ldquoThatrsquos what real love amounts to mdash letting a person be what he really is Most people love you for who you pretend to be To keep their love you keep pretending mdash performing You get to love your pretense Itrsquos true wersquore locked in an image an act mdash and the sad thing is people get so used to their image they grow attached to their masks They love their chains They forget all about who they really arerdquomdashJIM MORRISON

8 | October 2015 magazine

thatrsquos been around foreverrsquo But nobody knows what you stand for If your Why was concentrated on health would you buy all these products No Fill your basket based on your Why This saves you money time clarity And it attracts the right clients because you share the same valuesrdquo

Think about what you might stop doing Think about all the things you do now to promote your business (networking webinars blogging etc) and make a list of the ones that donrsquot inspire you Take them out of your ldquobasketrdquo Brummitt and Donnelly stress that everything you do should fill you with passion If you dread network-ing you shouldnrsquot be doing that If yoursquore not a good writer why are you trying to do that

STRATEGY THREE RAISE YOUR VIBRATION

The core principle in this strategy is that we need to be inspired our-selves in order to inspire others We can increase our inspiration level by paying attention to both our inter-nal and external environments

bull Your Working Environment Clutter keeps you stuck

bull Your Companions Be discerning about the people you come into contact with Ditch the ldquodrainsrdquo people who suck you dry

bull Your Personal Presentation You need to think about the clothes that you wear and be inspired filled with joy and possibility

ldquoWe can dress too much by the rules This is a dictated way of living that is not empowering Celebrate how [your clients] look and challenge a few more rules We need to open our experiences to see why people are doing what they are doingrdquo Donnelly cautioned Donnelly shared a story of a client she had early in her practice The client was a redhead with warm coloring and she arrived wearing pastel pink ldquoI just love this colorrdquo the client told her Donnelly ex-plained that pink was not the most flattering color for the client and dressed her in colors ldquoappropriaterdquo to her coloration ldquoI thought Irsquod done my jobrdquo Donnelly recounted ldquobut I did that client a disservice I should have found out why that pink was so important to herrdquo

Brummitt stressed ldquoWhat we do is huge We transform peoplersquos lives We are not a fluffy lsquonice to haversquo We need to go into our work with a big big WHY Get the deepest connec-tion with your clients So ask your-self lsquohow can I make the deepest connection with my clients todayrsquordquo

STRATEGY FOUR FIND YOUR ZONE OF GENIUS

Finding your zone of genius will re-plenish your passion When yoursquore in

your zone the day just whizzes by To find our own personal zone we need to go within We need to create space to have conversations with ourselves where we ask the ques-tions and can listen to the answers For Donnelly journaling helps her find those answers ldquoI get it outrdquo she says so she can ldquolet it inrdquo Your in-tuition Brummitt adds is intimately connected to your body Pay atten-tion to your gut instinct

STRATEGY FIVE NEVER STAND STILL

Keep moving forward holding before you your higher purpose your vision Your personal calling is as unique to you as your personal fingerprint Brummitt and Donnelly closed the conference with a rallying cry ldquoFigure out what you love then find a way to serve others with what you love to dordquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersec-tion of values identity and personal style

ldquoWho looks outside dreams who looks inside awakesrdquo

mdashCG JUNG

ldquoStanding still is the fastest way of mov-ing backwards in a rapidly changing worldrdquomdashLAUREN BACALL

ldquoAre you wearing it because you love it or because it sticks with the rules you were taughtrdquo

mdashSUE DONNELLY

The Association of Image Consultants International | 9

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A Golden OpportunityTo Enhance Your Career and Your Personal Brand As an AICI Image Consultant take the next step and become a Certifi ed Executive Presence System Coach

Develop the skills to train corporate clients atevery level from C-Suite to New Professionals

To learn more click here Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccom

Attention AICI Image Consultants

5-Day Executive PresCertifi cation Program

A Golden OppTo Enhance Yand Your PersAs an AICI Image Contake the next step andCertifi ed Executive Pr

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Diane CraigPresident and Founder Corporate Class Inc

Next Executive Presence Certifi cation Training Program Toronto Canada February 8 ndash 12 2016

5-Day Intensive Program ndash All training materials includedManuals Slide Deck Proposal Templates plus moreTo learn more click here

Downtown Toronto Skyline

Executive Presence is neither exclusive nor elusiveTM

Patrick Chun is a man with a vision ldquoThe writing is on the wall Image consultants will be at the forefront of the next wave of company success

Companies that are forward-thinking will realize this It will be the softest of the soft skills mdash civility group communications and business ethics mdash that will make all the difference in company performancerdquo

Chun believes the image industry should be prepared to take a leading role He cites a recent study con-ducted by the Annenberg School of Communication and Journalism at the University of Southern California (FORTUNE June 10 2015) that concluded that develop-ing cultural competence and empathy across all levels of their organization were among the top priorities of C-suite executives

This is why he has developed the nonprofit Institute of Image Training and Testing International IITTI (pro-nounced ldquoETrdquo) For Chun people skills are paramount ldquoI came from the ranks of engineering in hi-tech Itrsquos a very different culture Management can be very insen-sitive I remember this was way back in the mid-80s when a co-worker just came into the office one day after years at that company and turned his desk upside down and then left I was right there People were re-

ally moved shocked He was a nice person very steady And then one day he couldnrsquot take it The frustration overwhelmed him The thing is technology may have changed but fundamentally we are still human beings That hasnrsquot changedrdquo

Considering his 20+ years running his own highly successful software company one might think Patrick Chun was the last person to spearhead an initiative that stresses the importance of ldquosoft skillsrdquo the ldquoBrdquo (behav-ior) and ldquoCrdquo (communication) of image to the future success of companies worldwide But he is convinced by his own experience ldquoMy company Greenwood Canada had a very low attrition rate That was because of our company culture People werenrsquot lsquoplug and playrsquo Programmers signed off on each piece of code with their name hellipThe Fortune 500 companies are winning because of their long history of corporate culture Soft

MEMBER SPOTLIGHT PATRICK CHUN BY SUSAN HESSELGRAVE AICI FLC

ldquoThe thing is technology may have changed but fun-damentally we are still human beingsrdquo

BUSINESS

The Association of Image Consultants International | 11

skills are not a sideshow not a lsquonice to haversquo Soft skills are directly tied to the bottom linerdquo

How important are soft skills to the success of a com-pany Chun provides a standout example with the online company Zapposcom ldquoThey went from zero to over a billion dollars in revenue in ten years ndash a blink of an eye How did they do that By a commitment to the company culture and brand values Zappos understands they are a customer-service company You know how they hire people They give them seven weeks of paid training Seven weeks Thatrsquos kind of unheard of these days And then at the end of that training they tell them lsquoIf you donrsquot want to work here wersquoll pay you not torsquo Because they donrsquot want money to be the reason people hire on Zappos understands that people who donrsquot believe in the culture will hurt the bottom linerdquo And what is Zapposrsquo tagline a company only made pos-sible by the evolution of internet technology Powered by servicereg (For a more detailed look at Zappos see the post at Corporate Culture Revolution)

Chun pays attention to soft skills at home too His two daughters a 6th grader and a sophomore in high school just like many youth today interact with their smartphones a lot ldquoI donrsquot like it how it tends to take over I encourage them to think independently Our youth are constantly bombarded by messages some almost subliminalrdquo He knows what works for his family in terms of ldquounpluggingrdquo and having real-time conver-sations ldquoI take them camping in places where there is no WiFi The week before the AICI Conference we went camping and swimming near Whistler Itrsquos our tradition to go camping every summer We have a great timerdquo The best place to get away from it all Out in the middle of nowhere with no cell service

According to Chun the image industry will be the next big thing in providing companies with a competi-tive advantage ldquoSomeday soon there will be a CPO in every company A Chief People Officer This person will provide a synthesis of HR [human resources] and image skills Right now HR is a second-class citizen That will change The CPO will be someone either an internal po-sition or an outsourced consultant who will for instance go to all the important meetings and listen not to the content of the meeting but the feel of the meeting Body language Interactions Non-verbal cues How people are feeling after the meetingrdquo Image professionals will become the go-to experts in this arena and their skill set will expand and deepen to encompass aspects such as business ethics and group communications ldquoImage con-sultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partner-ships with the corporationrdquo

For more information on how IITTIorg can partner with image consultants visit the Education resources on the AICI website By the end of the year Chun plans to offer a series of videos and white papers that can be used by AICI members to educate and engage corporate decision makers

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is cur-rently writing a book exploring the intersection of values identity and personal style

ldquoSomeday soon there will be a CPO in every company A Chief People Officer hellip Image consultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partnerships with the corporationrdquo

12 | October 2015 magazine

CHRISTINA ONG an AICI Certified Image Master is the founder of Imageworks a leading corporate image consultancy firm based in Singapore with a 20-year track record of empowering global brands like Bally Mercedes and Citibank for corporate excellence through her signature Branding Through Peoplereg progwrams She is a sought-after speaker educator and thought leader in the field with interviews on radio and TV as well as print media including Harpers Bazaar Womenrsquos Weekly Style Straits Times and South China Morning Post

When was the last time you walked into a retail out-let restaurant or office

only to be turned off by a carelessly dressed untrained or disengaged member of staff Disappointing to say the least

Is this also happening to customers in your business Chances are you never really know Research shows that customers simply take business elsewhere Worse still they may complain on social media

Inconsistent service not only impacts bottom line profits today it erodes the companyrsquos future business And the problem is even bigger Not only do front-line teams

fail to deliver the brandrsquos promise the same is true all the way up the corporate ladder to leaders

While managers may think the problem lies in who HR is hiring how theyrsquore interviewing prospects or even internal training strategies the problem is often rooted deeper

To consistently deliver brand experiences that keep customers coming back for more start by observing and asking three crucial questions before suggesting ad hoc ldquoimagerdquo improvements to front-line employees

1 Are the companyrsquos internal emails memos and oral communications

ldquobrand-worthyrdquo Would they stand up to being put on a billboard with your brandrsquos name as the author

2 Do employee training benefits and advancement opportunities epitomize the brandrsquos qualities Does the company treat its employ-ees the way it wants its customers to be treated Are they missing a key brand message like excellence respect fun or safety

3 Finally does management believe in the brand promise How do they demonstrate their commitment to this in the appearance behavior and communication of employees representing the brand throughout the ranks of the organization

SO YOUrsquoRE HAVING AN EMPLOYEE PRESENTATION PROBLEMBY CHRISTINA ONG AICI CIM

MASTER INSIGHTS

14 | October 2015 magazine

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview

ENSURE THAT THE FIRST IMPRESSION YOU GIVE IS YOU AT YOUR BEST

DO YOUR HOMEWORK Educate yourself about the work and the culture of the company There is a lot of information available online Read press releases and search for photos and articles

OPTIMIZE YOUR ONLINE ldquoBRANDrdquo Make sure your online presence matches who you are at your best not your complaints about the world or your colorful social life

ANNA SOO WILDERMUTH an AICI Certified Image Master is president and founder of Personal Images Inc specializing in helping corporations and individuals project an executive presence that conveys confidence and success in business and social settings She served as International President for AICI 2003-2005 and in 2008 received AICIrsquos Award of Excellence She is also the co-author of CHANGE ONE THING Discover Whatrsquos Holding You Back and Fix It with the Secrets of a Top Executive Image Coach

ENSURE YOUR INTERVIEW SUCCESSBY ANNA SOO WILDERMUTH AICI CIMWRITTEN BY THEA WOOD AICI FLC

MASTER INSIGHTS

18 | October 2015 magazine

DRESS APPROPRIATELY You might go by the build-ing and see how everyone is dressing as they leave the building after work Or ask your company contact what they expect for interview attire

WEARING A JACKET IS ALWAYS IMPORTANT This applies to both women and men Outside of North America this will be a full suit for men and a skirt suit for women Particular to the United States and Canada if it is a very casual and relaxed organiza-tion men may wear a jacket with a companion pair of pants and women can pair a skirt dress or pants with a jacket

MIND THE DETAILS Men wear a tie Women avoid a low-cut neckline Jewelry must not be distracting

GROOMING IS CRITICAL Make sure your clothing is in the best of condition immaculate and well-fitting Hairstyles should be conservative and for men no facial hair (unless you are interviewing in an art or technology field) Downplay makeup for women And universally wear a minimum of scented products (cologne after-shave etc)

CONNECT Offer a smile and a solid handshake and introduce yourself with direct eye contact ldquoHello Irsquom Jane Doe Irsquom so pleased to meet yourdquo

DURING YOUR INTERVIEW

KNOW WHAT YOU WANT What is your goal in apply-ing for this position How does this position match who you are and what you want to achieve

KNOW WHAT YOU HAVE TO OFFER Increasing rev-enues managing large projects to completion solving marketing problems etc

SPEAK THEIR LANGUAGE Match the interviewerrsquos choice of words

AFFIRM YOUR INTEREST Ask if you can follow up with a call or email within a specific timeframe

AFTER YOUR INTERVIEW

ALWAYS SEND A THANK YOU NOTE IMMEDIATELY A handwritten note is best if possible However if you have poor handwriting type the note and sign it by hand (If the company first contacted you by email an emailed thank you may be appropriate)

IMAGE UPGRADE YIELDS BIG RETURNSldquolsquoKarenrsquo came to me through a client referral Karen is a personal banker who handles indi-viduals with $3 to $4 million portfolios She worked in a Chicago suburb and transferred to the downtown location under a new manager The new manager was not happy with her appearance or how she interacted with senior leadership Karen and I worked on all image related issues from hair to clothing facial expressions and body language She also took an assessment to determine her communica-tion style and help her navigate styles different from hers ldquo

Karen and I worked together for about 20 hours The change was dramatic Everyone was pleased and Karenrsquos career soared At a lunch I hosted for Karen and her business coach one year later I found out she was the yearrsquos top producer (the year previous she had been about to be fired) ldquo

THEA WOOD AICI FLC MBA is an indepen-dent image consultant based in Austin Texas and serves as associate editor for AICI Global She is the co-author of Socially Smart and Savvy

The Association of Image Consultants International | 19

20 | October 2015 magazine

FEATURE

In the past few years we have seen a gradual shift in the media as to how people are portrayed

Dove launched its Real Beauty campaign Macyrsquos has started to use curvier models in their catalogues and cosmetic companies are using the mature woman as their face of a product

I admire and support this change in the media But as an image profes-sional I can also recognize that as much as the media may put this more diverse woman in front of the camera they are not the ones who actually work with real people on a daily basis They are not the ones who stand in front of a mirror with a woman who has lost her confi-dence because of what she sees in the reflection or the teenager who thinks she sees something ugly or the gentleman who has lost his self-esteemmdashall because the media has convinced them that their reflection is not one of beauty

It is we image professionals who pick up the pieces and take our clients by the hand leading them to see themselves differently It is the combination of our expertise in understanding body shapes and proportions our ability to identify style personalities and our capac-ity to combine all of this with every clientrsquos unique lifestyle that makes us experts in expressing true beautymdashthe unique beauty of the individualOurs is the field of Authentic Beauty unCompromised

There is no one more qualified than The Association of Image Consul-tants International (AICI) to be-come the voice of Authentic Beauty unCompromised as AICI represents the highest qualified image pro-fessionals in the world The pur-pose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects products and messages that reflect that every personmdashno

BY JANE SEAMAN AICI CIP AICI INTERNATIONAL PRESIDENT

ldquoIn 2012 Plunkett Research reported that the average American woman is a size 14 and plus-sizes often classified as 14 to 34 ac-count for 67 percent of the population A survey of over 5000 US women by online retailer ModCloth found that ldquomore US women report wearing a size 16 dress than a size 2 and 0 combinedrdquo and ldquo57 percent of US women wear at least some clothing in sizes 16 and aboverdquo

AICIs

unCompromised

AuthenticBeauty

The Association of Image Consultants International | 21

matter their shape size sex creed or colormdashis beautiful

AICI will officially launch the Authentic Beauty unCompromised campaign on International Image Consultants Day November 23 2015 At the AICI Global Conference in Washington DC this August our own Catherine Schuller AICI CIP gave an inspiring presentation of one of the first

projects AICI will be championing the ldquoDesign A Dressrdquo competition This project will challenge young designers to create a runway-ready dress designed from concept to runway to fit and flatter women as they really are

AICI will seek out initiatives that cultivate an inclusive environ-ment in the world of fashion AICI recognizes the importance of our

collective global voice and our key

role in shaping this goal With one

voice AICI will champion authentic

beauty for all

JANE SEAMAN AICI CIP is the

founder of Imagine Image Con-

sultancy and co-founder of The

International Image Academy

(TIIA) She serves as International

President of AICI

22 | October 2015 magazine

DIVERSITY CHAMPIONED ON THE RUNWAY

Formerly a plus-size model for Ford and editor at plus-size mag-azine Mode Catherine Schuller AICI CIP has been an outspo-ken advocate of plus-size fashion But she doesnrsquot intend to

stop there Schullerrsquos goal is to create an inclusive fashion environ-ment for all ldquoEveryone from toddlers to trannies We started with plus wersquore now going for embracing diversityrdquo

And the fashion shows and media are paying attention

Executive Editor and Co-Founder of NYFW Plus (September 9-13 2015) Brandee Joyner told Manik Mag a lifestyle magazine for the curvaceous woman ldquoItrsquos time for plus-size fashion to be mainstreamed Therersquos no reason why more plus-size celebrities shouldnrsquot be rocking the latest from plus-size designersrdquo

Even the ultimate New York media insider The New Yorker ex-hibits an evolving attitude ldquoFor anyone accustomed to navigating the anxious crowds at uptown Fashion Week Full Figured Fashion Week can feel like passing from a land of famine into one of plenty The guests are more racially diversemdashthere were plenty of white people but much of the crowd was African-American and Latinomdashand they come in every shape and size short women with slim waists and enormous breasts tall women with narrow shoulders and thick torsos round women pear-shaped women and a few mesmerized men The atmosphere is celebratory rather than cut-throatrdquo (The New Yorker Sept 22 2014 ldquoThe Plus Siderdquo by Lizzie Widdicombe)

ldquoOnly 5 of all designs are created with plus size in mindrdquo

mdashCATHERINE SCHULLER AICI CIP

ldquoIrsquom making it so that everyday fashion shows just treat the runway as a metaphor for liferdquo

mdashCATHERINE SCHULLER ABBEYPOST MARCH 2015

The innovative company Alvanon specializing

in scanning technology to improve garment fit for the fashion industry has now developed a dress form based on thousands of scans of women and pro-portioned for sizes 16 and above This will provide designers with a key tool that allows them to design specifically for the larger figure

ldquoI thought the research behind the forms into body shapes was very interest-ing The forms have the womenrsquos curves in all the right places and the way the garments fall on this form is very close to how they would fall on a real bodyrdquo

mdashCARLA WOIDT TEMPERLEYALVANON CLIENT

The Association of Image Consultants International | 23

FEATURE

I would like AICI to continue developing a high level of ethics for image consultants I want AICI to inspire the next generation to have high values and to be seen with respect while changing the lives of others mdash ROSSY GARBBEZ AICI CIM

AICI will build success at the brand level without losing the human connection Members will be stakeholders in a resourceful and valuable community of image professionals who appreciate the value of the important work that they do mdash DOMINIQUE ISBECQUE AICI CIP FOUNDER

I believe the international front is incredibly important and we need to include countries like Italy and France Itrsquos vital that AICI grow and expand through Europe Asia and Africa mdash EVA KOECK-ERIPEK AICI CIM

I see AICI growing stronger via more international members and chapters giving AICI a stronger global perspective mdash HELENA CHENN AICI CIM

AICI will experience many changes Electronics will continue to grow in the running of AICI as well as in consultantsrsquo businesses Electronics however are somewhat impersonal and I am concerned about the loss of personal service the one-on-one consultation Speaking to onersquos client face to face is so important mdash CORALYN LUNDELL AICI CIP FOUNDER

AICI will offer easier affordable access to high-level education through the use of technology worldwide Members will achieve higher levels of certification to strengthen their position in the industry and in the minds of consumers Membership will grow through alliances with academic partners and strong connections made at international conferences will encourage strategic partnerships mdash MARION GELLATLY AICI CIM

AICI will evolve image consulting to embrace self-esteem assessments personal development public relations marketing concerns and much more I foresee CEOs seeing the value of what has been ldquomissingrdquo throughout their companies and seeking us out The statistics continue to show that reputations are often built on the basis of a three-second first impression mdash DR JOYCE KNUDSEN AICI CIM

VISIONS FOR AICIA LOOK TO THE FUTURE REPORTED BY DONNA CAMERON SHAUNDA DURHAM HELEN FULIN HAO SUSAN HESSELGRAVE JINNY KO ZAKIYA MILLS-FRANCOIS MARILYN NEEL GUILIA SAMMARCO VANESSA SIMONETTI CAROLINA TAN KATHRYN WINTERLE-ILLO

24 | October 2015 magazine

What I see next is the way image is being accepted in the corporate world And now we even have the ability with IITTI to assess and measure soft skills AICI will grow and expand through the young people through the colleges that are coming on board Image consulting is basically going to explode in the world mdash LYNNE MARKS AICI CIM

For more business opportunities to image consultants we should offer AICI members more educational opportunities and information directly connected to business By doing this AICIrsquos reputation and influence will be enhanced globally mdash HITOMI K OHMORI AICI CIM

My hope for the future of our industry is that people will think of image consultants like they do an accountant interior designer or business coach But the only way that will happen is if we as an industry grow together collaboratively mdash JENNIFER PARKINSON AICI CIP FOUNDER

AICI has a bright future if we will respond to the needs of the people and the countries with regard to what we have to share and teach We must be recognized for providing the most accurate image information on all related topics mdash JUDITH RASBAND AICI CIM

Over the next decade I envision a strong fiscally sound association with a growing membership While not forgetting we are a US-based organization it is important to grow our global presence and strengthen our certification program mdash ANNA SOO WILDERMUTH AICI CIM

AICI will be in universities in every country that has a global presence AICI image consultants will soon have a fundamental role in many fields such as professional presence and personal image therapy They will serve on retainer or as a permanent position in corporations as well as being the go-to consultants for retailers mdash CARLA MATHIS AICI CIM

Information and the exchange of new ideas are rapidly coming from the emerging economies and the developing markets I envision AICI being far more global possibly decentralized as we adapt to a wider arena of thought leaders This will help image consultants be relevant in meeting the diverse needs of a wider clientele AICI will also play a larger role in helping its members tap into growth opportunities in the global marketplace mdash CHRISTINA ONG AICI CIM

I see AICI becoming predominantly international because certification is a high priority in the international world Hopefully we will have 10000 members in ten years Then we will have lots of interest in our services The biggest challenge is marketing our industry throughout the world As entrepreneurs we need to join forces as a large group to invest in a major marketing campaign mdash ELAINE STOLTZ AICI CIM

I am so impressed by what Irsquove heard here at Conference so far The vibrancy the expansion the direction that wersquore going I love the inclusiveness and diversity size race culture and age This is the direction Irsquod like to see AICI continue in the next decade mdash ALYCE PARSONS AICI CIP FOUNDER

The Association of Image Consultants International | 25

FEATURE

Estudiantes universitarios de la Carrera de imagen de todo el mundo podraacuten gozar de los benefi-cios de AICI a traveacutes de una membresiacutea disentildeada

especialmente para ellos

El pasado 29 de agosto durante la cena de gala de la Conferencia Mundial de AICI en Washington 2015 se formalizoacute la nueva membresiacutea acadeacutemica en la que estudiantes de diferentes universidades seraacuten parte de la Asociacioacuten teniendo diversos beneficios entre los que destacan mayor acercamiento al gremio garanti-zando su profesionalizacioacuten en el aacutembito de la imagen de acuerdo a estaacutendares internacionales

A traveacutes de esta nueva membresiacutea miles de futuros consultores en imagen podraacuten participar de forma activa dentro de la Asociacioacuten lo que permitiraacute que tengan acceso a nuevos conocimientos y tendencias de la profesioacuten

Jane Seaman AICI CIP Presidente Mundial de AICI comenta que durante los uacuteltimos 25 antildeos AICI se ha esforzado por desarrollar establecer e implementar los maacutes altos niveles de certificacioacuten en el aacuterea de Asesoriacutea de Imagen en el mundo a lo que agrega que la membresiacutea acadeacutemica es una forma de abrir nuevas oportunidades a los futuros talentos en el aacuterea de la consultoriacutea con programas educativos y certificacio-nes que les den la visioacuten de nuestra asociacioacuten

ldquoLa idea de acercar a los estudiantes a la Asociacioacuten Internacional de Consultores en Imagen AICI nace de la necesidad de fortalecer los estaacutendares educativos con los que un egresado se incorpora al aacutembito profe-sional Mediante una serie de acciones el estudiante tendraacute la oportunidad de aprender e interactuar con expertos de talla internacionalrdquo comenta Manolo Tru-jillo Coordinador de la Licenciatura en Imagen Ejecu-tiva y Corporativa de la Universidad Franco Ingleacutes

Por su parte Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Presidente Saliente de AICI Capiacutetulo Meacutexico precisoacute que la mem-bresiacutea acadeacutemica constituye una gran oportunidad ya que establece un viacutenculo directo entre el quehacer uni-versitario y la AICI ldquoPara nuestros estudiantes significa el acceso a educacioacuten de calidad y para nuestro equipo docente se convierte en una guiacutea para impartir caacutetedra de acuerdo a las competencias baacutesicas de la profesioacutenrdquo

LILIANA LUNA se desempentildea como VP Eacutetica y Proto-colo de AICI Capiacutetulo Meacutexico

De izquierda a derecha Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Past President de AICI Capiacutetulo Meacutexico Manolo Trujillo Coordinador de la Licenciatura en Imagen Ejecutiva y Corporativa del IUFIM y Vicepresidente de Educacioacuten de AICI Capiacutetulo Meacutexico Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Ing Alain Galicia Pimentel coordinador de tecnologiacuteas de la informacioacuten del IUFIM

AICI PRESENTA LA NUEVA MEMBRESIacuteA ACADEacuteMICAPOR LILIANA LUNA

26 | October 2015 magazine

University students around the world who are pursuing careers in image consulting will be able to enjoy AICI benefits with a membership

designed especially for them

On August 29 during the gala dinner of the 2015 AICI Global Conference in Washington DC the new academic membership was formally introduced

This alliance founded on AICI international standards marks a significant milestone in guaranteeing the expertise and credentials of image professionals Through this new affiliation thousands of future image consultants will be able to take an active role in AICI allowing them to have access to the most current knowledge and innovations in the image industry

AICI President Jane Seaman AICI CIP stated that during the last 25 years AICI has strived to develop establish and implement the highest certification levels in the image profession and she added that the academic membership is a way of opening new opportunities for future professionals in the

image industry providing educational programs and certification that will promote the vision of AICI

ldquoThe idea of bringing students into the International Association of Image Consultants was born of the need to strengthen the educational standards with which a graduate enters the professional field Through a series of steps the student will have an opportunity to learn and interact with experts of international staturerdquo explained Manolo Trujillo Coordinator of the Degree in Executive and Corporate Image of La Universidad Franco Ingleacutes

Hildeberto Martiacutenez Vice Chancellor of La Universidad Valle Continental Monterrey added that the academic membership constitutes a great opportunity because it establishes a direct link from university studies to AICI ldquoFor our students it means access to quality education and for our teaching team it becomes a solid framework of fundamental competencies for the image professionrdquo

LILIANA LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

Victor Vaacutezquez Tesorero de AICI Capiacutetulo Meacutexico firmando como testigo de la Universidad Valle Continental en la ceremonia de la membresiacutea acadeacutemica

Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Coca Sevilla AICI CIP VP de Comunicaciones de AICI Global y Presidente de AICI Capiacutetulo Meacutexico

AICI PRESENTS THE NEW ACADEMIC MEMBERSHIPBY LILIANA LUNA

The Association of Image Consultants International | 27

BETWEEN US

FIRST TIME MY EXPERIENCE AT THE 2015 AICI GLOBAL CONFERENCEPOR VANESSA SIMONETTI

Pocas veces en la vida uno tiene la oportunidad de aprender tanto en tan poco tiempo en primer lugar por los conocimientos y

experiencias compartidas por los participantes de todo el mundo pero mucho maacutes importante por el ejemplo de sencillez humildad y sabiduriacutea de vida del equipo humano que dirigioacute este evento Conociacute personas que han logrado meacuteritos impresionantes y son incluso reconocidas como Guruacutes en sus respectivos mercados pero no han permitido que el eacutexito y la fama los distraigan de su principal misioacuten DAR Dar a las personas que lo necesitan las herramientas y orientacioacuten para que a traveacutes del mejoramiento de su imagen logren ser mejores personas y profesionales proyectando una imagen en perfecta armoniacutea con sus valores y objetivos

Vuelvo a Peruacute con la sensacioacuten incomparable de tener nuevos grandes amigos de todo el mundo a quienes ofrezco mi casa como suya

Only a few times in life do you have the opportunity to learn so much in such a short time This was the case at the AICI International

Conference First because of the knowledge and experiences shared by attendees from around the world but even more important due to the example of simplicity humility and wisdom about life displayed by the team who led this event

I met people who have achieved remarkable success and are recognized as gurus in their respective markets However they have not let success and fame distract them from their primary mission to GIVE They give people the tools and guidance to improve their image helping them to become better people and professionals and to project an image in perfect harmony with their values and goals

I returned to Peruacute with the unique feeling of having great new friends from around the world and I look forward to welcoming you should you visit

VANESSA SIMONETTI left the corporate sector to become an independent image consultant based in Lima Peru Since 2014 she has promoted IITTI standards and certification for professionals organizing corporate training and workshops for personal image management

28 | October 2015 magazine

BY CAROLINA D TAN AICI FLC

270 PARTICIPANTS FROM 32COUNTRIES this is a united nations conference of image professionals

For me the warm welcome began days before the conference formally opened As I was exploring the Renaissance Arlington Capital View Hotel I was greeted by the President of the AICI Washington DC Chapter the beautiful Cindy Ann Peterson AICI FLC

The next two days we toured the US Capitol and then explored the National Gallery of Art with Carla Mathis AICI CIM co-author of the image industry classic The Triumph of Individual Style I enjoyed meeting new friends some of whom I was already connected with online

Dr Jennifer Baumgartner opened the conference with a presentation that was inspiring and that challenged ldquofast-fashionrdquo

Howard Robertsrsquo animated and entertaining delivery of his ldquoBrand Your Inspiration to Create Your Own Brandrdquo used the entertainer Madonna as an example of a music icon who has sustained the magic for decades by having a strong brand

I was asked to participate in the ldquoAICI Walks the Runwayrdquo fashion show a new event at the conference Being a former model helped boost my confidence It was fantastic to wear the original creation of one of AICIrsquos talented designers Delby Bragais AICI CIP whose SpringSummer 2016 Collection was to be showcased at the inaugural Style Fashion Week in New York City on September 10

The CIM Round Table discussions inspired us as we moved from table to table absorbing a rapid flow of valuable information Thank you to all of our Certified Image Masters and Founders as they shared generously from the heart

The Association of Image Consultants International | 29

The evening gala was a real showcase of achievements elegance beauty and dancing

Lastly if you think for a moment that momentum slowed on the last day yoursquore wrong the four-hour session with Sarah Hathorn AICI CIM was powerful I emerged committed to reviewing analyzing and applying her principles in my consulting business

Sarah Brummitt AICI CIP and Sue Donnelly AICI CIP brought the conference to a brilliant close with their thought-provoking ldquoInspiring Change Making Over the Image Industryrdquo We were asked to clarify the ldquowhyrdquo in our image business instead of just the ldquohowrdquo and ldquowhatrdquo

So why is the AICI Global Conference worth the cost and 37 hours of flying from Manila to attend the conference Thatrsquos easy to answer

bull Friendshipsbull Professional learning at the highest levelbull Valuable collaborationsbull The certification advantagebull The in-person experience of seeing feeling

being with and believing in each other and what we do

Irsquom truly proud to be part of AICI

CAROLINA D TAN AICI FLC is the founder and president of Enhance Your Image Training Consultancy A former model and television host she is also an alumna of John Robert Powers International and has been its active consultant at the school for 16 years She was recognized at the AICI Conference Awards Night for achieving her FLC certification in 2015

BY GIULIA SAMMARCO

The first time I heard about AICI was from a dear friend of mine Martha Risco who had been a member of the Association for several years by

this time

As a clinical psychologist with an MBA and a banking and finance background I started working as an image consultant almost by chance Corporations both Peruvian and international began asking me to speak about protocol etiquette and human relationships from a psychological perspective So it was through their books and articles that I first became acquainted with some AICI members

Realizing the importance of certification and talking with Martha I came to the conclusion that becoming an AICI certified member was the best way to grow as a professional image consultant

When we learned that this yearrsquos conference was in Washington DC and AICI would be celebrating

its 25th anniversary it took us less than a minute to decide we had to be a part of it

It turned out to be everything we expected it to be We had a chance to meet and share time and experiences with the BEST image professionals I had the opportunity to sit and talk with masters Carla Mathis AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Dr Joyce Knudsen AICI CIM The AICI principles of being open generous and helping each other in everything we might need definitely proved to be true When I unfortunately became ill during the conference and needed a doctor I was accompanied by one of our Washington DC Chapter hosts chapter president Cindy Ann Peterson AICI FLC These ladies are so caring

Attending this conference opened my eyes to the significant difference we can make in other peoplersquos lives by helping them explore and express all the greatness they have inside

GIULIA SAMMARCO is a senior executive with experience managing institutional and public affairs corporate image communications corporate social responsibility and press strategies at an international level in finance telecom and banking She has a sincere interest in supporting the economic and social development of her homeland Peruacute

The Association of Image Consultants International | 31

EXPANDING THE VISION SUE DONNELLY RECEIVES AICIrsquoS JANE SEGERSTROM AWARD

This award is named in honor of the late Jane Segerstrom an AICI Houston Chapter and AICI

International Board member whose vision and association work set the foundation of AICIrsquos international growth The Jane Segerstrom Award first awarded in 1997 is bestowed upon a person who has helped to further our worldwide associationindustry vision

Sue Donnelly AICI CIP became the sixteenth recipient of the Jane Segerstrom award for her imaginative approach to expanding the field of image consulting Sue is known worldwide for her eclectic approach to style and her commitment to sharing her experience and insights with her fellow AICI image consultants (See the article on page 8 for a taste of Suersquos creativity and watch for an AICI GLOBAL profile in 2016)

RISING STAR AWARD NEHA MALHOTRA

The Rising Star Award is given to a new member who has achieved accelerated success

as a newcomer to the field

Neha Malhotra has been featured in leading newspapers for her active participation in fashion and lifestyle events corporate workshops and guest lectures Her workshops in India have been tailored to diverse

audiences including corporate employees couture clients and teenage girls She has leveraged her public speaking skills to grow her business reputation Additionally Neha has taken the initiative to connect with all AICI members in India and has enlisted their cooperation to help establish an AICI chapter there

THE AICI AWARD OF EXCELLENCE

Awards of Excellence are given to members who over the years have served AICI in a

variety of capacities demonstrating outstanding commitment to the growth and well being of the entire association The two recipients this year have contributed to AICI in so many ways a brief description does not do justice to their accomplishments

AWARD OF EXCELLENCE FOR CONTRIBUTION JOANNE RAE AICI CIP

Joanne Rae came onto the AICI International Board at a very challenging time in AICIrsquos history when the administration and financial viability of the organization was in peril Today AICI is experiencing a new era including a strong management company relationship financial stability membership growth and a 25th anniversary conference that is an incredible celebration of AICIrsquos achievements to date All of this has been made possible because of Joannersquos dedication to AICI (Read more about Joanne in the

Member Spotlight from the April 2015 issue of AICI GLOBAL)

AWARD OF EXCELLENCE FOR PARTICIPATION JOSEPHINE LUI AICI CIP

Josephine Luirsquos commitment to AICI has been tireless The current President of AICI Malaysia Chapter she served on the Board as VP Education and President Elect from 2010 to 2014 and she was voted 2013 Chapter Member of the Year by her fellow AICI Malaysia Chapter members Josephine has worked diligently to showcase the presence of AICI in Malaysia including her appearance in 2010 as one of the six international speakers at the Business Network International World Conference in Malaysia

BETWEEN US

A CONSTELLATION OF AICI STARS

32 | October 2015 magazine

BETWEEN US

AICIrsquoS IMMIE BRAVO AWARD GOES TO NICKOLAY LAMMBY SUSAN HESSELGRAVE AICI FLC

ldquoI am without a doubt the worst-dressed person here tonightrdquo Nevertheless the

young man in denim and sneakers who stepped up to the podium to accept AICIrsquos Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo) has made an impact on the development of positive self-image that will be felt by the entire image profession over the decades to come

Nickolay Lamm is a visionary in the truest sense of the word At age 26 he has already built a significant career as an artist and researcher creating thought-provoking vividly designed content on the internet

One of his passions is a concern with the negative impact on self-image of idealized media depictions of the human form That led to his asking this question in 2013 What if fashion dolls were made using standard human body proportions His project was discussed by HuffingtonPost Today Time LA

Times Good Morning America CNN CBS The Daily Beast and even Cosmopolitan

Then people started asking ldquoWhere can we buy these dollsrdquo

The visionary became an inventor On March 5 2014 Lamm launched a crowdfunding campaign to produce dolls with typical human body proportions More than 13621 backers preordered over 19000 dolls A mere eight months later Lammily was born A beautiful ldquoregularrdquo teenager she now has her own fans website and Lammily TV

Lamm says he created ldquoregular Barbierdquo for one reason ldquoI wanted to show that average is beautifulrdquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

AICI recognizes outstanding contributions in the field of image by persons or companies outside the association with the Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo)

ldquoSome interpreted the crowdfunding campaign slogan ldquoAverage is Beautifulrdquo as a message of aspiring to mediocrity or creating a new societal standard However I see lsquoaveragersquo as inclusive of all of us not a standard which excludes I want to show that reality is beautiful that life is beautiful and there should be a line of dolls which reflects this factrdquomdashNICKOLAY LAMM ldquoTHE FUTURE OF LAMMILYrdquo

Nick

ola

y Lam

m

The Association of Image Consultants International | 33

BETWEEN US

Recipients of the AICI Presidentrsquos Award are chosen at the end of the Presidentrsquos term and given to individuals who the President deems to have

made a very special contribution to the development and growth of AICI The 2015 recipients of the newly established award

DELBY BRAGAIS AICI CIP for the incredible work she did on developing and introducing the FLC live proctor option introducing the FLC paper exam in Chinese and achieving the highest number of FLC test registrations in any one year in AICIrsquos history

RIET DE VLIEGER AICI CIP for her hard work and determination in implementing AICI City Circles a new chapter rebate policy and being the seed to our new Academic Membership program Thanks to all

three of these projects she has laid the foundations for considerable growth of AICI membership

SUSAN HESSELGRAVE AICI FLC for her hard work on the AICI GLOBAL magazine She has raised the professionalism of the publication to an entirely new level resulting in hundreds of thousands of external hits attracting new Preferred Partners and exemplifying AICIrsquos mission to set and promote the highest professional standards for image consultants

MANOLO TRUJILLO for his support and contribution to the successful launch of the new AICI Academic Membership project He has been an incredible force working behind the scenes to bring this idea to fruition Building relationships with universities he has helped open the doors to hundreds of students to be a part of AICIrsquos educational programs

CHAPTER AWARD FOR ACHIEVEMENTMEXICO CITY CHAPTER Exemplary achievements in certification chapter growth and new initiatives to further the vision of AICI including the launch of academic membership and their selection as the host chapter for the 2017 AICI Global Conference

CHAPTER AWARD FOR CERTIFICATIONMEXICO CITY CHAPTER Hosting the first FLC Online Proctor (OLP) group test at a chapter

MALAYSIA CHAPTER Hosting the pilot FLC Paper Test in two languages simultaneously

CHAPTER AWARD FOR EDUCATIONSAN FRANCISCO BAY AREA CHAPTER Consistently offering a high quality Education Conference with members coming from around the world to attend

CHAPTER AWARD FOR GROWTHHONG KONG CHAPTER Chapter growth with membership increasing by almost 200 in one year

MEXICO CITY CHAPTER Growth for AICI through the implementation of the academic membership initiative

NEW AWARD DEBUTS AT CONFERENCETHE PRESIDENTrsquoS AWARD

AICI CHAPTER AWARDS

34 | October 2015 magazine

2015 AICI CHAPTER PHILANTHROPY AWARDAICI Malaysia Chapter donated all profits from their 3rd Educational Conference plus a contribution from the Chapter to support PERKIM a non-governmental organization that works to assist the welfare of patients with ichthyosis in Malaysia Icthyosis is a skin disease that is in most cases congenital Victims of the disease find it difficult to secure education or employment due to discrimination because of their disfigurement They are also unable to work in very hot environment as they may get heat stroke due to their skin condition There are over 300 patients with this disease in Malaysia It is their hope that Malaysians will come to accept them as part of the society

AICI Washington DC Metro Chapter adopted the Dress for Success Project which helps women get back into the

workforce by providing clothing coaching and training During the Chapterrsquos ldquoDonation Driverdquo in April this year the Chapter helped in the collection of suits other business-appropriate apparel shoes and accessories for the project

2015 AICI INDIVIDUAL PHILANTHROPY AWARDSunny Wang Yun AICI FLC (AICI Beijing Chapter) is dedicated to helping children and young people from vulnerable social groups Her philanthropic efforts have

been aimed at promoting their mental health as well as providing practical social skills to have a happy life

During the past two years Sunny gave lectures on various occasions to college students who are from extraordinarily poor families She coached them individually and as a group in how to use dress and image skills to make a difference in their lives As a volunteer in a local school for deaf and hearing-Impaired children she taught childrenrsquos etiquette a skill not normally provided for this special needs population

AICI GIVES BACKTHE 2015 PHILANTHROPY AWARDS

CHAPTER MEMBER OF THE YEAR AWARDS

SILVIA GUERRA AICI FLCndashGuadalajara ChapterSHANNA PECORARO AICI CIPndashNew YorkTri-State Chapter KEIKO COUCH AICI CIPndashTokyo ChapterWENDY CRESPI FRANCO AICI FLCndashMexico City ChapterSANDRA OTIPKAndashChile-Santiago ChapterCINDY TIENndashSingapore ChapterJOANNE RAE AICI CIPndashWashington DC Metro ChapterCAROL ROBICHAUD AICI CIPndashCanada ChapterDAISY CHONG SACK MOIndashMalaysia Chapter

Chapter Member of the Year awardees will be featured in the January 2016 issue of AICI GLOBAL

The Association of Image Consultants International | 35

BETWEEN US

KOREA BUSAN CHAPTER

SHANGHAI CHAPTER

AICI WELCOMES TWO NEW CHAPTERS

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

ROSSY GARBBEZ Rossy Garbbez AICI CIM

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Sarah Hathorn AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Soo Wildermuth AICI CIM

Rossy is president of Garbbez Consulting Group as well as

founder and past president of the AICI Guadalajara Chapter She is also the first AICI member in Latin America to achieve her Certified Image Master certification She has appeared on Televiso Guadalajara and written for Suit Magazine Negocios Vanitips among others She is the author of the book LOGRA TU MEJOR IMAGEN MUJER published by Editorial Trillas (2010)

CONGRATULATIONS ROSSY ON YOUR ACHIEVEMENT

36 | October 2015 magazine

UPCOMING EVENTSCONSULTORIacuteA DE GRAN LUJOLarisa Hinojosa LH Style Coach

Thursday October 8 2015 1200pm CDT mdash MEXICO-GUADALAJARA

For more information visit Consultoria de Gran Lujo

HOW TO TAKE THE WORK OUT OF NETWORKINGJim Roman Business Development Expert

Tuesday October 13 2015 1200pm EDT mdash NEW YORK

For more information visit How to Take the Work Out of Networking

INTERNATIONAL IMAGE CONSULTANT DAY CELEBRATE WITH AICI Monday November 23 2015

Download IICD graphics here International Image Consultant Day

LA COMUNICACIOacuteN NO VERBAL UNA HERRAMIENTA DE PODERManolo Trujillo LIEC Imagen Ejecutiva y Corporativa

Wednesday November 25 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La comunicacioacuten no verbal una herramienta de poder

ldquoPLANIFICA TU EacuteXITOrdquo GANA MAacuteS Y TRABAJA MEJOR COMO CONSULTOR DE IMAGENCarie Mercier-Lafond Karysa y Expertos en Imagen

Wednesday December 2 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit Planifica tu Eacutexito

LA VESTIMENTA SENSACIONES QUE PRODUCEN Y SUS PERCEPCIONESPaty Valdes AICI FLC

Wednesday January 13 2016 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La Vestimenta Sensaciones que producen y sus Percepciones

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

The Association of Image Consultants International | 37

DONNA CAMERON previously worked in film multimedia and marketing before establishing and managing a number of programs in the Australian public sector to help marginalized people transform their lives through confidence building presentation and employment opportunities Her initiatives were recognized with two Prime Ministerrsquos Awards She established Body Map Wellbeing + Style Strategies in 2012 with her sister Dr Nadine Cameron Donna is also the President of the AICI Melbourne Chapter in Australia

SHAUNDA DURHAM is the director of an academic support center that helps develop studentsrsquo public speaking and presenting capabilities and is a communication instructor in Northern Virginia She conducts professional development workshops for students focusing on image business and professional communication Currently pursuing Image Consultant Certification from the Fashion Institute of Technology she plans to open a consulting business specializing in image and professional development for the diverse college student population

ZAKIYA MILLS-FRANCOIS is the owner and Managing Director of ZM Image Consultants Limited based on the Caribbean island of Trinidad and Tobago She has over 10 years of experience in marketing branding PR corporate communications crisis communications protocol and events management Zakiya has many publishing credits to her name including as a weekly writer for the Consumer Tips Column in the Trinidad Express and Guardian Newspapers from 2004-2007 and as editor of the quarterly professional magazines MILLnet (manufacturing) and BG Life (energy) She is certified by the London Image Institute in Advanced Image Consulting and Professional Development

STEFANIA ROLANDELLI is the mother of twins who she says ldquohave taught me to watch the world with curiosityrdquo Born by the sea in Liguria Italy she currently lives in Sasso Marconi near Bologna Extensive travelling for her former career in sales taught her to deal with people of all ages genders nationalities personalities and cultures Stefania decided to explore the world of image because she is fascinated by its expressive strength and she wanted ldquoto look beyond what I see in order not to judge it but to attach a meaning to itrdquo Origami Image Consulting

INTRODUCING THE AICI GLOBAL

EDITORIAL TEAMWhen I put out the call for volunteers to assist with AICI GLOBAL I had no idea that there would be so many enthusiastic responses from such highly qualified candidates (including the magazinersquos former Editor in Chief Thea Wood AICI FLC) It is with pleasure and gratitude that I introduce the new members of the AICI GLOBAL Editorial Team Starting with this issue their assistance in producing the magazine is significant They join me and our proofreaders Bernie Burson AICI FLC and Beth Strange AICI CIP

mdash SUSAN HESSELGRAVE EDITOR IN CHIEF

BETWEEN US

38 | October 2015 magazine

JOAN VAN ALLEN brings over 15 years of experience managing technology and marketing programs in the corporate sector as well as considerable experience coordinating corporate personal and recreational events to her new career in image consulting Currently attending the Fashion Institute of Technology in New York she has started her own business Starlight Total Image Joan is a food and wine enthusiast who lives on the Fox River northwest of Chicago Illinois She is also a local chapter president of the National Association of Professional Women

KATHRYN WINTERLE-ILLO is the founder and president of All Seasons Image Consultants LLC located in Medford Lakes New Jersey just outside of Philadelphia Pennsylvania In addition to image consulting Kathryn is an attorney with the State of New Jersey and a sales associate for a retailer of classic womenrsquos apparel She and her husband Jim enjoy lakefront living traveling and spending time with their two beautiful grandchildren

THEA WOOD AICI FLC is Austinrsquos Signature Stylist as well as the co-host of Over40Chat on Twitter Shersquos also a public speaker and freelance writer who specializes in image consulting for women over 40 in male-dominated industries Her advice has appeared on local television and radio shows in Austin as well as national media like Fox News Magazine The Fashion Spot and RetailMeNotcom Thea hasnrsquot missed an episode of Project Runway in 14 seasons and still dreams of being a rockstar

The Association of Image Consultants International | 39

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT GIGI JABER AT ADVERTISINGAICIORG FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE JANUARY 2016

Page 2: AICI Global October 2015

2 | October 2015 magazine

EDITORrsquoS NOTEVISION IS THE THEME OF THIS ISSUE INSPIRED BY THE VISIONARY WORK OF SO MANY OF OUR AICI MEMBERS OVER THE PAST 25 YEARS FROM OUR FOUNDERS TO NEW CHAPTERS NEW ALLIANCES NEW EDUCATION OPPORTUNITIES NEWLY CERTIFIED MEMBERS AND AN INTERNATIONAL CONFERENCE REIMAGINED FROM THE GROUND UP THE YEAR HAS BEEN FULL OF ACCOMPLISHMENTS BEHIND EACH AWARD BESTOWED AT CONFERENCE LIES A STORY OF VISION AND SERVICE HATS OFF AND A HUGE THANK YOU TO EACH AND EVERY ONE OF YOU

With this issue Irsquom excited to announce a new recurring feature of the magazine developed as a marketing tool for you to share with your current and future clients The Master Insights section is designed to highlight the important role you the AICI image profes-sional play in helping your clients corporate or individual achieve success Over the coming months our AICI Certified Image Masters are stepping forward to discuss key concerns that prompt our pro-spective clients to seek us out We hope Master Insights will be use-ful in emphasizing the value you bring to your work as an AICI image professional Link to the articles in your newsletter on your website and in social media You also can print out copies and use them in your mailings or in-person presentations

The newly minted editorial team also steps on board with this issue I am so grateful for their help and enthusiasm and am looking forward to working closely with each of them

To say that the 2015 AICI Global Conference was enriching and excit-ing and exceeded all my expectations is an understatement In these pages we have merely scratched the surface of what attendees expe-rienced in Washington DC If you were not able to attend this year I hope you set your sights on 2017 in Mexico City

SEE YOU THERE

Susan Hesselgrave AICI FLC

Editor in Chief

2015AICI BOARD OF DIRECTORS

President ndash

Jane Seaman AICI CIP

Secretary ndash

Lucy Liang AICI CIP

Treasurer ndash

Chris Fulkerson AICI CIP

VP Certification ndash

Beth Strange AICI CIP

VP Human Resources ndash

Melissa Sugulas AICI FLC

VP Business Development ndash

Imogen Lamport AICI CIP

VP Conference ndash

Cecilia Stoeckicht AICI CIP

VP Education ndash

Keiko Nagao AICI FLC

VP Marketing ndash

Coca Sevilla AICI CIP

Executive Director ndash

Eric Ewald

AICI HEADQUARTERS1000 Westgate Drive Ste 252

St Paul MN 55114-1067

Phone 651-290-7468

Fax 651-290-2266

wwwAICIorg

Comments about the magazineeditoraiciorg

The Association of Image Consultants International | 3

PUBLICATION CREDITS

Issue 12EDITOR IN CHIEFSusan Hesselgrave AICI FLC

VP COMMUNICATIONSCoca Sevilla AICI CIP

ASSOCIATE EDITORSDonna CameronShaunda DurhamZakiya Mills-FrancoisStefania RolandelliJoan Van AllenKathryn Winterle-IlloThea Wood AICI FLC

FEATURED CONTRIBUTORSDonna CameronShaunda DurhamHelen Fulin HaoChristine GreeneisenSusan Hesselgrave AICI FLCJinny KoLiliana LunaZakiya Mills-FrancoisMarilyn Neel

Christina Ong AICI CIMGuilia SammarcoJane Seaman AICI CIPVanessa SimonettiCarolina Tan AICI FLCAnna Soo Wildermuth AICI CIMKathryn Winterle-IlloThea Wood AICI FLC

PROOFREADERSBernie Burson AICI FLC Beth Yvette Strange AICI CIP

LAYOUTLimb Design

AICI GLOBAL is produced quarterly by Association of Image Consultants International a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants AICI GLOBAL promotes AICIrsquos ideas activities interests and goals to its members Responsibility is not assumed for the opinions of writers or other articles AICI GLOBAL does not endorse or guarantee the products and services it advertises

2015copy Association of Image Consultants International All rights reserved

No part of this online publication may be duplicated or reproduced without permission from the publisher While every effort is made to ensure accuracy of information included in the magazine at the time of publication the publisher shall not be liable for damages arising from errors or omissions

FOLLOW USon twitter

LIKE USon facebook

4 | October 2015 magazine

PRESIDENTrsquoS LETTER 7

PG08BUSINESSFive Strategies for Becoming Real 8Member Spotlight Patrick Chun 11

PG14MASTER INSIGHTSSo Yoursquore Having an Employee Presentation Problem 14Interview Tips for Hiring Managers 16Ensure Your Interview Success 18

PG21FEATUREAICIrsquos Authentic Beauty unCompromised 21Diversity Championed on the Runway 23Visions for AICI A Look to the Future 24AICI Presents The New Academic Membership 26

PG28BETWEEN USFirst Time My Experience at the 2015 AICI Global Conference 28A Constellation of AICI Stars 32AICIrsquos IMMIE Bravo Award Goes to Nickolay Lamm 33Chapter Awards 34New Award Debuts at Conference 34Philanthropy Awards 35Chapter Member of the Year Awards 35Two New AICI Chapters 36AICIrsquos Newest Certified Image Master Rossy Garbbez 36Upcoming Events 37Introducing the AICI GLOBAL Editorial Team 38

Inside This Issue

The Association of Image Consultants International | 5

wwwaiciorgAuthentic_Beauty

aiciglobalgmailcom

Vision the ability to think about or plan the future with imagination or wisdom Our AICI founders had a vision of creating a world-class association for image professionals

Cecilia Stoeckicht our international VP of Conference had a vi-sion of reigniting our membersrsquo enthusiasm for Conference Riet de Vlieger our past VP of Chapter Relations had a vision of edu-cational bodies and associations having access to our world-class certification programs and I had a vision that AICI could become the ultimate voice in championing that we are all beautiful no mat-ter our shape size sex creed or color

For those of us who were lucky enough to attend the global conference in Washington DC we heard consistently from our incredible keynote speakers Dr Jennifer Baumgartner Howard Roberts Sue Donnelly and Sarah Brummitt that many individu-als companies and image professionals have given themselves the green light to change their vision in order to reflect the world we live in today We learned that having a vision helps us see first within ourselves and then allows us to share with others our big-gest ideas and tell our stories Itrsquos our stories that inspire our cli-ents and audiences Without vision itrsquos difficult for us to develop a good strategy or roadmap to move forward

Nelson Mandela so beautifully said ldquoAction without vision is only passing time vision without action is merely day dreaming But vision with action can change the worldrdquo Our founders did create a world-class association that now has the highest qualified im-age professionals in the world Cecilia Stoeckicht did reignite our enthusiasm for conference Riet de Vlieger has opened up our world-class certification program to over 3000 students and I will see our Authentic Beauty unCompromised program launched on International Image Consultants Day on November 23 2015 It all started with a vision

There is an abundance of vision to be shared with us all in the pages of this edition of our global magazine May the words within ignite a new vision within all of us as we each have the ability to change the world

SINCERELYJANE

LETTER FROM THE PRESIDENT

ldquoACTION WITHOUT VISION IS ONLY PASSING TIME VISION WITHOUT ACTION IS MERELY DAY DREAMING BUT VISION WITH ACTION CAN CHANGE THE WORLDrdquo

ndashNELSON MANDELA

The Association of Image Consultants International | 7

In their closing keynote session at the 2015 AICI Global Conference Sarah Brummitt AICI CIP and

Sue Donnelly AICI CIP challenged

us to re-imagine our work and the

way we do it They prompted us to

throw away ldquothe rulesrdquo and ldquodress

outside the boxrdquo In a presentation

rich with detail they offered five

strategies to put into practice in our

businesses and in our lives

STRATEGY ONE TELL YOUR STORY

Own it Your power lies in your ability to be real When you reveal yourself other people will start to recognize themselves in your stories

STRATEGY TWO FIND OUT WHATrsquoS REALLY IMPORTANT

The ldquoWHYrdquo of why yoursquore doing what yoursquore doing is what will

shape the ldquowhatrdquo and the ldquohowrdquo

As Donnelly put it ldquoSometimes you

get stuck in the mud and you donrsquot

know whatrsquos important People will

tell you lsquoYou need some MampMsrsquo or

lsquoYou need OREO cookies because

OREO cookies will give you the

boost you need on your websitersquo Or

lsquoRice milk Itrsquos the in thing Itrsquos the

thing of the futurersquo Or lsquoCelery How

can you go wrong with something

BUSINESS

FIVE STRATEGIES FOR BECOMING REALBY SUSAN HESSELGRAVE AICI FLC

ldquoThatrsquos what real love amounts to mdash letting a person be what he really is Most people love you for who you pretend to be To keep their love you keep pretending mdash performing You get to love your pretense Itrsquos true wersquore locked in an image an act mdash and the sad thing is people get so used to their image they grow attached to their masks They love their chains They forget all about who they really arerdquomdashJIM MORRISON

8 | October 2015 magazine

thatrsquos been around foreverrsquo But nobody knows what you stand for If your Why was concentrated on health would you buy all these products No Fill your basket based on your Why This saves you money time clarity And it attracts the right clients because you share the same valuesrdquo

Think about what you might stop doing Think about all the things you do now to promote your business (networking webinars blogging etc) and make a list of the ones that donrsquot inspire you Take them out of your ldquobasketrdquo Brummitt and Donnelly stress that everything you do should fill you with passion If you dread network-ing you shouldnrsquot be doing that If yoursquore not a good writer why are you trying to do that

STRATEGY THREE RAISE YOUR VIBRATION

The core principle in this strategy is that we need to be inspired our-selves in order to inspire others We can increase our inspiration level by paying attention to both our inter-nal and external environments

bull Your Working Environment Clutter keeps you stuck

bull Your Companions Be discerning about the people you come into contact with Ditch the ldquodrainsrdquo people who suck you dry

bull Your Personal Presentation You need to think about the clothes that you wear and be inspired filled with joy and possibility

ldquoWe can dress too much by the rules This is a dictated way of living that is not empowering Celebrate how [your clients] look and challenge a few more rules We need to open our experiences to see why people are doing what they are doingrdquo Donnelly cautioned Donnelly shared a story of a client she had early in her practice The client was a redhead with warm coloring and she arrived wearing pastel pink ldquoI just love this colorrdquo the client told her Donnelly ex-plained that pink was not the most flattering color for the client and dressed her in colors ldquoappropriaterdquo to her coloration ldquoI thought Irsquod done my jobrdquo Donnelly recounted ldquobut I did that client a disservice I should have found out why that pink was so important to herrdquo

Brummitt stressed ldquoWhat we do is huge We transform peoplersquos lives We are not a fluffy lsquonice to haversquo We need to go into our work with a big big WHY Get the deepest connec-tion with your clients So ask your-self lsquohow can I make the deepest connection with my clients todayrsquordquo

STRATEGY FOUR FIND YOUR ZONE OF GENIUS

Finding your zone of genius will re-plenish your passion When yoursquore in

your zone the day just whizzes by To find our own personal zone we need to go within We need to create space to have conversations with ourselves where we ask the ques-tions and can listen to the answers For Donnelly journaling helps her find those answers ldquoI get it outrdquo she says so she can ldquolet it inrdquo Your in-tuition Brummitt adds is intimately connected to your body Pay atten-tion to your gut instinct

STRATEGY FIVE NEVER STAND STILL

Keep moving forward holding before you your higher purpose your vision Your personal calling is as unique to you as your personal fingerprint Brummitt and Donnelly closed the conference with a rallying cry ldquoFigure out what you love then find a way to serve others with what you love to dordquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersec-tion of values identity and personal style

ldquoWho looks outside dreams who looks inside awakesrdquo

mdashCG JUNG

ldquoStanding still is the fastest way of mov-ing backwards in a rapidly changing worldrdquomdashLAUREN BACALL

ldquoAre you wearing it because you love it or because it sticks with the rules you were taughtrdquo

mdashSUE DONNELLY

The Association of Image Consultants International | 9

5-Day Executive Presence Certifi cation Program ndash Toronto Canada

A Golden OpportunityTo Enhance Your Career and Your Personal Brand As an AICI Image Consultant take the next step and become a Certifi ed Executive Presence System Coach

Develop the skills to train corporate clients atevery level from C-Suite to New Professionals

To learn more click here Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccom

Attention AICI Image Consultants

5-Day Executive PresCertifi cation Program

A Golden OppTo Enhance Yand Your PersAs an AICI Image Contake the next step andCertifi ed Executive Pr

Develop the skills to tevery level from C-Su

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Diane CraigPresident and Founder Corporate Class Inc

Next Executive Presence Certifi cation Training Program Toronto Canada February 8 ndash 12 2016

5-Day Intensive Program ndash All training materials includedManuals Slide Deck Proposal Templates plus moreTo learn more click here

Downtown Toronto Skyline

Executive Presence is neither exclusive nor elusiveTM

Patrick Chun is a man with a vision ldquoThe writing is on the wall Image consultants will be at the forefront of the next wave of company success

Companies that are forward-thinking will realize this It will be the softest of the soft skills mdash civility group communications and business ethics mdash that will make all the difference in company performancerdquo

Chun believes the image industry should be prepared to take a leading role He cites a recent study con-ducted by the Annenberg School of Communication and Journalism at the University of Southern California (FORTUNE June 10 2015) that concluded that develop-ing cultural competence and empathy across all levels of their organization were among the top priorities of C-suite executives

This is why he has developed the nonprofit Institute of Image Training and Testing International IITTI (pro-nounced ldquoETrdquo) For Chun people skills are paramount ldquoI came from the ranks of engineering in hi-tech Itrsquos a very different culture Management can be very insen-sitive I remember this was way back in the mid-80s when a co-worker just came into the office one day after years at that company and turned his desk upside down and then left I was right there People were re-

ally moved shocked He was a nice person very steady And then one day he couldnrsquot take it The frustration overwhelmed him The thing is technology may have changed but fundamentally we are still human beings That hasnrsquot changedrdquo

Considering his 20+ years running his own highly successful software company one might think Patrick Chun was the last person to spearhead an initiative that stresses the importance of ldquosoft skillsrdquo the ldquoBrdquo (behav-ior) and ldquoCrdquo (communication) of image to the future success of companies worldwide But he is convinced by his own experience ldquoMy company Greenwood Canada had a very low attrition rate That was because of our company culture People werenrsquot lsquoplug and playrsquo Programmers signed off on each piece of code with their name hellipThe Fortune 500 companies are winning because of their long history of corporate culture Soft

MEMBER SPOTLIGHT PATRICK CHUN BY SUSAN HESSELGRAVE AICI FLC

ldquoThe thing is technology may have changed but fun-damentally we are still human beingsrdquo

BUSINESS

The Association of Image Consultants International | 11

skills are not a sideshow not a lsquonice to haversquo Soft skills are directly tied to the bottom linerdquo

How important are soft skills to the success of a com-pany Chun provides a standout example with the online company Zapposcom ldquoThey went from zero to over a billion dollars in revenue in ten years ndash a blink of an eye How did they do that By a commitment to the company culture and brand values Zappos understands they are a customer-service company You know how they hire people They give them seven weeks of paid training Seven weeks Thatrsquos kind of unheard of these days And then at the end of that training they tell them lsquoIf you donrsquot want to work here wersquoll pay you not torsquo Because they donrsquot want money to be the reason people hire on Zappos understands that people who donrsquot believe in the culture will hurt the bottom linerdquo And what is Zapposrsquo tagline a company only made pos-sible by the evolution of internet technology Powered by servicereg (For a more detailed look at Zappos see the post at Corporate Culture Revolution)

Chun pays attention to soft skills at home too His two daughters a 6th grader and a sophomore in high school just like many youth today interact with their smartphones a lot ldquoI donrsquot like it how it tends to take over I encourage them to think independently Our youth are constantly bombarded by messages some almost subliminalrdquo He knows what works for his family in terms of ldquounpluggingrdquo and having real-time conver-sations ldquoI take them camping in places where there is no WiFi The week before the AICI Conference we went camping and swimming near Whistler Itrsquos our tradition to go camping every summer We have a great timerdquo The best place to get away from it all Out in the middle of nowhere with no cell service

According to Chun the image industry will be the next big thing in providing companies with a competi-tive advantage ldquoSomeday soon there will be a CPO in every company A Chief People Officer This person will provide a synthesis of HR [human resources] and image skills Right now HR is a second-class citizen That will change The CPO will be someone either an internal po-sition or an outsourced consultant who will for instance go to all the important meetings and listen not to the content of the meeting but the feel of the meeting Body language Interactions Non-verbal cues How people are feeling after the meetingrdquo Image professionals will become the go-to experts in this arena and their skill set will expand and deepen to encompass aspects such as business ethics and group communications ldquoImage con-sultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partner-ships with the corporationrdquo

For more information on how IITTIorg can partner with image consultants visit the Education resources on the AICI website By the end of the year Chun plans to offer a series of videos and white papers that can be used by AICI members to educate and engage corporate decision makers

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is cur-rently writing a book exploring the intersection of values identity and personal style

ldquoSomeday soon there will be a CPO in every company A Chief People Officer hellip Image consultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partnerships with the corporationrdquo

12 | October 2015 magazine

CHRISTINA ONG an AICI Certified Image Master is the founder of Imageworks a leading corporate image consultancy firm based in Singapore with a 20-year track record of empowering global brands like Bally Mercedes and Citibank for corporate excellence through her signature Branding Through Peoplereg progwrams She is a sought-after speaker educator and thought leader in the field with interviews on radio and TV as well as print media including Harpers Bazaar Womenrsquos Weekly Style Straits Times and South China Morning Post

When was the last time you walked into a retail out-let restaurant or office

only to be turned off by a carelessly dressed untrained or disengaged member of staff Disappointing to say the least

Is this also happening to customers in your business Chances are you never really know Research shows that customers simply take business elsewhere Worse still they may complain on social media

Inconsistent service not only impacts bottom line profits today it erodes the companyrsquos future business And the problem is even bigger Not only do front-line teams

fail to deliver the brandrsquos promise the same is true all the way up the corporate ladder to leaders

While managers may think the problem lies in who HR is hiring how theyrsquore interviewing prospects or even internal training strategies the problem is often rooted deeper

To consistently deliver brand experiences that keep customers coming back for more start by observing and asking three crucial questions before suggesting ad hoc ldquoimagerdquo improvements to front-line employees

1 Are the companyrsquos internal emails memos and oral communications

ldquobrand-worthyrdquo Would they stand up to being put on a billboard with your brandrsquos name as the author

2 Do employee training benefits and advancement opportunities epitomize the brandrsquos qualities Does the company treat its employ-ees the way it wants its customers to be treated Are they missing a key brand message like excellence respect fun or safety

3 Finally does management believe in the brand promise How do they demonstrate their commitment to this in the appearance behavior and communication of employees representing the brand throughout the ranks of the organization

SO YOUrsquoRE HAVING AN EMPLOYEE PRESENTATION PROBLEMBY CHRISTINA ONG AICI CIM

MASTER INSIGHTS

14 | October 2015 magazine

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview

ENSURE THAT THE FIRST IMPRESSION YOU GIVE IS YOU AT YOUR BEST

DO YOUR HOMEWORK Educate yourself about the work and the culture of the company There is a lot of information available online Read press releases and search for photos and articles

OPTIMIZE YOUR ONLINE ldquoBRANDrdquo Make sure your online presence matches who you are at your best not your complaints about the world or your colorful social life

ANNA SOO WILDERMUTH an AICI Certified Image Master is president and founder of Personal Images Inc specializing in helping corporations and individuals project an executive presence that conveys confidence and success in business and social settings She served as International President for AICI 2003-2005 and in 2008 received AICIrsquos Award of Excellence She is also the co-author of CHANGE ONE THING Discover Whatrsquos Holding You Back and Fix It with the Secrets of a Top Executive Image Coach

ENSURE YOUR INTERVIEW SUCCESSBY ANNA SOO WILDERMUTH AICI CIMWRITTEN BY THEA WOOD AICI FLC

MASTER INSIGHTS

18 | October 2015 magazine

DRESS APPROPRIATELY You might go by the build-ing and see how everyone is dressing as they leave the building after work Or ask your company contact what they expect for interview attire

WEARING A JACKET IS ALWAYS IMPORTANT This applies to both women and men Outside of North America this will be a full suit for men and a skirt suit for women Particular to the United States and Canada if it is a very casual and relaxed organiza-tion men may wear a jacket with a companion pair of pants and women can pair a skirt dress or pants with a jacket

MIND THE DETAILS Men wear a tie Women avoid a low-cut neckline Jewelry must not be distracting

GROOMING IS CRITICAL Make sure your clothing is in the best of condition immaculate and well-fitting Hairstyles should be conservative and for men no facial hair (unless you are interviewing in an art or technology field) Downplay makeup for women And universally wear a minimum of scented products (cologne after-shave etc)

CONNECT Offer a smile and a solid handshake and introduce yourself with direct eye contact ldquoHello Irsquom Jane Doe Irsquom so pleased to meet yourdquo

DURING YOUR INTERVIEW

KNOW WHAT YOU WANT What is your goal in apply-ing for this position How does this position match who you are and what you want to achieve

KNOW WHAT YOU HAVE TO OFFER Increasing rev-enues managing large projects to completion solving marketing problems etc

SPEAK THEIR LANGUAGE Match the interviewerrsquos choice of words

AFFIRM YOUR INTEREST Ask if you can follow up with a call or email within a specific timeframe

AFTER YOUR INTERVIEW

ALWAYS SEND A THANK YOU NOTE IMMEDIATELY A handwritten note is best if possible However if you have poor handwriting type the note and sign it by hand (If the company first contacted you by email an emailed thank you may be appropriate)

IMAGE UPGRADE YIELDS BIG RETURNSldquolsquoKarenrsquo came to me through a client referral Karen is a personal banker who handles indi-viduals with $3 to $4 million portfolios She worked in a Chicago suburb and transferred to the downtown location under a new manager The new manager was not happy with her appearance or how she interacted with senior leadership Karen and I worked on all image related issues from hair to clothing facial expressions and body language She also took an assessment to determine her communica-tion style and help her navigate styles different from hers ldquo

Karen and I worked together for about 20 hours The change was dramatic Everyone was pleased and Karenrsquos career soared At a lunch I hosted for Karen and her business coach one year later I found out she was the yearrsquos top producer (the year previous she had been about to be fired) ldquo

THEA WOOD AICI FLC MBA is an indepen-dent image consultant based in Austin Texas and serves as associate editor for AICI Global She is the co-author of Socially Smart and Savvy

The Association of Image Consultants International | 19

20 | October 2015 magazine

FEATURE

In the past few years we have seen a gradual shift in the media as to how people are portrayed

Dove launched its Real Beauty campaign Macyrsquos has started to use curvier models in their catalogues and cosmetic companies are using the mature woman as their face of a product

I admire and support this change in the media But as an image profes-sional I can also recognize that as much as the media may put this more diverse woman in front of the camera they are not the ones who actually work with real people on a daily basis They are not the ones who stand in front of a mirror with a woman who has lost her confi-dence because of what she sees in the reflection or the teenager who thinks she sees something ugly or the gentleman who has lost his self-esteemmdashall because the media has convinced them that their reflection is not one of beauty

It is we image professionals who pick up the pieces and take our clients by the hand leading them to see themselves differently It is the combination of our expertise in understanding body shapes and proportions our ability to identify style personalities and our capac-ity to combine all of this with every clientrsquos unique lifestyle that makes us experts in expressing true beautymdashthe unique beauty of the individualOurs is the field of Authentic Beauty unCompromised

There is no one more qualified than The Association of Image Consul-tants International (AICI) to be-come the voice of Authentic Beauty unCompromised as AICI represents the highest qualified image pro-fessionals in the world The pur-pose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects products and messages that reflect that every personmdashno

BY JANE SEAMAN AICI CIP AICI INTERNATIONAL PRESIDENT

ldquoIn 2012 Plunkett Research reported that the average American woman is a size 14 and plus-sizes often classified as 14 to 34 ac-count for 67 percent of the population A survey of over 5000 US women by online retailer ModCloth found that ldquomore US women report wearing a size 16 dress than a size 2 and 0 combinedrdquo and ldquo57 percent of US women wear at least some clothing in sizes 16 and aboverdquo

AICIs

unCompromised

AuthenticBeauty

The Association of Image Consultants International | 21

matter their shape size sex creed or colormdashis beautiful

AICI will officially launch the Authentic Beauty unCompromised campaign on International Image Consultants Day November 23 2015 At the AICI Global Conference in Washington DC this August our own Catherine Schuller AICI CIP gave an inspiring presentation of one of the first

projects AICI will be championing the ldquoDesign A Dressrdquo competition This project will challenge young designers to create a runway-ready dress designed from concept to runway to fit and flatter women as they really are

AICI will seek out initiatives that cultivate an inclusive environ-ment in the world of fashion AICI recognizes the importance of our

collective global voice and our key

role in shaping this goal With one

voice AICI will champion authentic

beauty for all

JANE SEAMAN AICI CIP is the

founder of Imagine Image Con-

sultancy and co-founder of The

International Image Academy

(TIIA) She serves as International

President of AICI

22 | October 2015 magazine

DIVERSITY CHAMPIONED ON THE RUNWAY

Formerly a plus-size model for Ford and editor at plus-size mag-azine Mode Catherine Schuller AICI CIP has been an outspo-ken advocate of plus-size fashion But she doesnrsquot intend to

stop there Schullerrsquos goal is to create an inclusive fashion environ-ment for all ldquoEveryone from toddlers to trannies We started with plus wersquore now going for embracing diversityrdquo

And the fashion shows and media are paying attention

Executive Editor and Co-Founder of NYFW Plus (September 9-13 2015) Brandee Joyner told Manik Mag a lifestyle magazine for the curvaceous woman ldquoItrsquos time for plus-size fashion to be mainstreamed Therersquos no reason why more plus-size celebrities shouldnrsquot be rocking the latest from plus-size designersrdquo

Even the ultimate New York media insider The New Yorker ex-hibits an evolving attitude ldquoFor anyone accustomed to navigating the anxious crowds at uptown Fashion Week Full Figured Fashion Week can feel like passing from a land of famine into one of plenty The guests are more racially diversemdashthere were plenty of white people but much of the crowd was African-American and Latinomdashand they come in every shape and size short women with slim waists and enormous breasts tall women with narrow shoulders and thick torsos round women pear-shaped women and a few mesmerized men The atmosphere is celebratory rather than cut-throatrdquo (The New Yorker Sept 22 2014 ldquoThe Plus Siderdquo by Lizzie Widdicombe)

ldquoOnly 5 of all designs are created with plus size in mindrdquo

mdashCATHERINE SCHULLER AICI CIP

ldquoIrsquom making it so that everyday fashion shows just treat the runway as a metaphor for liferdquo

mdashCATHERINE SCHULLER ABBEYPOST MARCH 2015

The innovative company Alvanon specializing

in scanning technology to improve garment fit for the fashion industry has now developed a dress form based on thousands of scans of women and pro-portioned for sizes 16 and above This will provide designers with a key tool that allows them to design specifically for the larger figure

ldquoI thought the research behind the forms into body shapes was very interest-ing The forms have the womenrsquos curves in all the right places and the way the garments fall on this form is very close to how they would fall on a real bodyrdquo

mdashCARLA WOIDT TEMPERLEYALVANON CLIENT

The Association of Image Consultants International | 23

FEATURE

I would like AICI to continue developing a high level of ethics for image consultants I want AICI to inspire the next generation to have high values and to be seen with respect while changing the lives of others mdash ROSSY GARBBEZ AICI CIM

AICI will build success at the brand level without losing the human connection Members will be stakeholders in a resourceful and valuable community of image professionals who appreciate the value of the important work that they do mdash DOMINIQUE ISBECQUE AICI CIP FOUNDER

I believe the international front is incredibly important and we need to include countries like Italy and France Itrsquos vital that AICI grow and expand through Europe Asia and Africa mdash EVA KOECK-ERIPEK AICI CIM

I see AICI growing stronger via more international members and chapters giving AICI a stronger global perspective mdash HELENA CHENN AICI CIM

AICI will experience many changes Electronics will continue to grow in the running of AICI as well as in consultantsrsquo businesses Electronics however are somewhat impersonal and I am concerned about the loss of personal service the one-on-one consultation Speaking to onersquos client face to face is so important mdash CORALYN LUNDELL AICI CIP FOUNDER

AICI will offer easier affordable access to high-level education through the use of technology worldwide Members will achieve higher levels of certification to strengthen their position in the industry and in the minds of consumers Membership will grow through alliances with academic partners and strong connections made at international conferences will encourage strategic partnerships mdash MARION GELLATLY AICI CIM

AICI will evolve image consulting to embrace self-esteem assessments personal development public relations marketing concerns and much more I foresee CEOs seeing the value of what has been ldquomissingrdquo throughout their companies and seeking us out The statistics continue to show that reputations are often built on the basis of a three-second first impression mdash DR JOYCE KNUDSEN AICI CIM

VISIONS FOR AICIA LOOK TO THE FUTURE REPORTED BY DONNA CAMERON SHAUNDA DURHAM HELEN FULIN HAO SUSAN HESSELGRAVE JINNY KO ZAKIYA MILLS-FRANCOIS MARILYN NEEL GUILIA SAMMARCO VANESSA SIMONETTI CAROLINA TAN KATHRYN WINTERLE-ILLO

24 | October 2015 magazine

What I see next is the way image is being accepted in the corporate world And now we even have the ability with IITTI to assess and measure soft skills AICI will grow and expand through the young people through the colleges that are coming on board Image consulting is basically going to explode in the world mdash LYNNE MARKS AICI CIM

For more business opportunities to image consultants we should offer AICI members more educational opportunities and information directly connected to business By doing this AICIrsquos reputation and influence will be enhanced globally mdash HITOMI K OHMORI AICI CIM

My hope for the future of our industry is that people will think of image consultants like they do an accountant interior designer or business coach But the only way that will happen is if we as an industry grow together collaboratively mdash JENNIFER PARKINSON AICI CIP FOUNDER

AICI has a bright future if we will respond to the needs of the people and the countries with regard to what we have to share and teach We must be recognized for providing the most accurate image information on all related topics mdash JUDITH RASBAND AICI CIM

Over the next decade I envision a strong fiscally sound association with a growing membership While not forgetting we are a US-based organization it is important to grow our global presence and strengthen our certification program mdash ANNA SOO WILDERMUTH AICI CIM

AICI will be in universities in every country that has a global presence AICI image consultants will soon have a fundamental role in many fields such as professional presence and personal image therapy They will serve on retainer or as a permanent position in corporations as well as being the go-to consultants for retailers mdash CARLA MATHIS AICI CIM

Information and the exchange of new ideas are rapidly coming from the emerging economies and the developing markets I envision AICI being far more global possibly decentralized as we adapt to a wider arena of thought leaders This will help image consultants be relevant in meeting the diverse needs of a wider clientele AICI will also play a larger role in helping its members tap into growth opportunities in the global marketplace mdash CHRISTINA ONG AICI CIM

I see AICI becoming predominantly international because certification is a high priority in the international world Hopefully we will have 10000 members in ten years Then we will have lots of interest in our services The biggest challenge is marketing our industry throughout the world As entrepreneurs we need to join forces as a large group to invest in a major marketing campaign mdash ELAINE STOLTZ AICI CIM

I am so impressed by what Irsquove heard here at Conference so far The vibrancy the expansion the direction that wersquore going I love the inclusiveness and diversity size race culture and age This is the direction Irsquod like to see AICI continue in the next decade mdash ALYCE PARSONS AICI CIP FOUNDER

The Association of Image Consultants International | 25

FEATURE

Estudiantes universitarios de la Carrera de imagen de todo el mundo podraacuten gozar de los benefi-cios de AICI a traveacutes de una membresiacutea disentildeada

especialmente para ellos

El pasado 29 de agosto durante la cena de gala de la Conferencia Mundial de AICI en Washington 2015 se formalizoacute la nueva membresiacutea acadeacutemica en la que estudiantes de diferentes universidades seraacuten parte de la Asociacioacuten teniendo diversos beneficios entre los que destacan mayor acercamiento al gremio garanti-zando su profesionalizacioacuten en el aacutembito de la imagen de acuerdo a estaacutendares internacionales

A traveacutes de esta nueva membresiacutea miles de futuros consultores en imagen podraacuten participar de forma activa dentro de la Asociacioacuten lo que permitiraacute que tengan acceso a nuevos conocimientos y tendencias de la profesioacuten

Jane Seaman AICI CIP Presidente Mundial de AICI comenta que durante los uacuteltimos 25 antildeos AICI se ha esforzado por desarrollar establecer e implementar los maacutes altos niveles de certificacioacuten en el aacuterea de Asesoriacutea de Imagen en el mundo a lo que agrega que la membresiacutea acadeacutemica es una forma de abrir nuevas oportunidades a los futuros talentos en el aacuterea de la consultoriacutea con programas educativos y certificacio-nes que les den la visioacuten de nuestra asociacioacuten

ldquoLa idea de acercar a los estudiantes a la Asociacioacuten Internacional de Consultores en Imagen AICI nace de la necesidad de fortalecer los estaacutendares educativos con los que un egresado se incorpora al aacutembito profe-sional Mediante una serie de acciones el estudiante tendraacute la oportunidad de aprender e interactuar con expertos de talla internacionalrdquo comenta Manolo Tru-jillo Coordinador de la Licenciatura en Imagen Ejecu-tiva y Corporativa de la Universidad Franco Ingleacutes

Por su parte Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Presidente Saliente de AICI Capiacutetulo Meacutexico precisoacute que la mem-bresiacutea acadeacutemica constituye una gran oportunidad ya que establece un viacutenculo directo entre el quehacer uni-versitario y la AICI ldquoPara nuestros estudiantes significa el acceso a educacioacuten de calidad y para nuestro equipo docente se convierte en una guiacutea para impartir caacutetedra de acuerdo a las competencias baacutesicas de la profesioacutenrdquo

LILIANA LUNA se desempentildea como VP Eacutetica y Proto-colo de AICI Capiacutetulo Meacutexico

De izquierda a derecha Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Past President de AICI Capiacutetulo Meacutexico Manolo Trujillo Coordinador de la Licenciatura en Imagen Ejecutiva y Corporativa del IUFIM y Vicepresidente de Educacioacuten de AICI Capiacutetulo Meacutexico Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Ing Alain Galicia Pimentel coordinador de tecnologiacuteas de la informacioacuten del IUFIM

AICI PRESENTA LA NUEVA MEMBRESIacuteA ACADEacuteMICAPOR LILIANA LUNA

26 | October 2015 magazine

University students around the world who are pursuing careers in image consulting will be able to enjoy AICI benefits with a membership

designed especially for them

On August 29 during the gala dinner of the 2015 AICI Global Conference in Washington DC the new academic membership was formally introduced

This alliance founded on AICI international standards marks a significant milestone in guaranteeing the expertise and credentials of image professionals Through this new affiliation thousands of future image consultants will be able to take an active role in AICI allowing them to have access to the most current knowledge and innovations in the image industry

AICI President Jane Seaman AICI CIP stated that during the last 25 years AICI has strived to develop establish and implement the highest certification levels in the image profession and she added that the academic membership is a way of opening new opportunities for future professionals in the

image industry providing educational programs and certification that will promote the vision of AICI

ldquoThe idea of bringing students into the International Association of Image Consultants was born of the need to strengthen the educational standards with which a graduate enters the professional field Through a series of steps the student will have an opportunity to learn and interact with experts of international staturerdquo explained Manolo Trujillo Coordinator of the Degree in Executive and Corporate Image of La Universidad Franco Ingleacutes

Hildeberto Martiacutenez Vice Chancellor of La Universidad Valle Continental Monterrey added that the academic membership constitutes a great opportunity because it establishes a direct link from university studies to AICI ldquoFor our students it means access to quality education and for our teaching team it becomes a solid framework of fundamental competencies for the image professionrdquo

LILIANA LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

Victor Vaacutezquez Tesorero de AICI Capiacutetulo Meacutexico firmando como testigo de la Universidad Valle Continental en la ceremonia de la membresiacutea acadeacutemica

Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Coca Sevilla AICI CIP VP de Comunicaciones de AICI Global y Presidente de AICI Capiacutetulo Meacutexico

AICI PRESENTS THE NEW ACADEMIC MEMBERSHIPBY LILIANA LUNA

The Association of Image Consultants International | 27

BETWEEN US

FIRST TIME MY EXPERIENCE AT THE 2015 AICI GLOBAL CONFERENCEPOR VANESSA SIMONETTI

Pocas veces en la vida uno tiene la oportunidad de aprender tanto en tan poco tiempo en primer lugar por los conocimientos y

experiencias compartidas por los participantes de todo el mundo pero mucho maacutes importante por el ejemplo de sencillez humildad y sabiduriacutea de vida del equipo humano que dirigioacute este evento Conociacute personas que han logrado meacuteritos impresionantes y son incluso reconocidas como Guruacutes en sus respectivos mercados pero no han permitido que el eacutexito y la fama los distraigan de su principal misioacuten DAR Dar a las personas que lo necesitan las herramientas y orientacioacuten para que a traveacutes del mejoramiento de su imagen logren ser mejores personas y profesionales proyectando una imagen en perfecta armoniacutea con sus valores y objetivos

Vuelvo a Peruacute con la sensacioacuten incomparable de tener nuevos grandes amigos de todo el mundo a quienes ofrezco mi casa como suya

Only a few times in life do you have the opportunity to learn so much in such a short time This was the case at the AICI International

Conference First because of the knowledge and experiences shared by attendees from around the world but even more important due to the example of simplicity humility and wisdom about life displayed by the team who led this event

I met people who have achieved remarkable success and are recognized as gurus in their respective markets However they have not let success and fame distract them from their primary mission to GIVE They give people the tools and guidance to improve their image helping them to become better people and professionals and to project an image in perfect harmony with their values and goals

I returned to Peruacute with the unique feeling of having great new friends from around the world and I look forward to welcoming you should you visit

VANESSA SIMONETTI left the corporate sector to become an independent image consultant based in Lima Peru Since 2014 she has promoted IITTI standards and certification for professionals organizing corporate training and workshops for personal image management

28 | October 2015 magazine

BY CAROLINA D TAN AICI FLC

270 PARTICIPANTS FROM 32COUNTRIES this is a united nations conference of image professionals

For me the warm welcome began days before the conference formally opened As I was exploring the Renaissance Arlington Capital View Hotel I was greeted by the President of the AICI Washington DC Chapter the beautiful Cindy Ann Peterson AICI FLC

The next two days we toured the US Capitol and then explored the National Gallery of Art with Carla Mathis AICI CIM co-author of the image industry classic The Triumph of Individual Style I enjoyed meeting new friends some of whom I was already connected with online

Dr Jennifer Baumgartner opened the conference with a presentation that was inspiring and that challenged ldquofast-fashionrdquo

Howard Robertsrsquo animated and entertaining delivery of his ldquoBrand Your Inspiration to Create Your Own Brandrdquo used the entertainer Madonna as an example of a music icon who has sustained the magic for decades by having a strong brand

I was asked to participate in the ldquoAICI Walks the Runwayrdquo fashion show a new event at the conference Being a former model helped boost my confidence It was fantastic to wear the original creation of one of AICIrsquos talented designers Delby Bragais AICI CIP whose SpringSummer 2016 Collection was to be showcased at the inaugural Style Fashion Week in New York City on September 10

The CIM Round Table discussions inspired us as we moved from table to table absorbing a rapid flow of valuable information Thank you to all of our Certified Image Masters and Founders as they shared generously from the heart

The Association of Image Consultants International | 29

The evening gala was a real showcase of achievements elegance beauty and dancing

Lastly if you think for a moment that momentum slowed on the last day yoursquore wrong the four-hour session with Sarah Hathorn AICI CIM was powerful I emerged committed to reviewing analyzing and applying her principles in my consulting business

Sarah Brummitt AICI CIP and Sue Donnelly AICI CIP brought the conference to a brilliant close with their thought-provoking ldquoInspiring Change Making Over the Image Industryrdquo We were asked to clarify the ldquowhyrdquo in our image business instead of just the ldquohowrdquo and ldquowhatrdquo

So why is the AICI Global Conference worth the cost and 37 hours of flying from Manila to attend the conference Thatrsquos easy to answer

bull Friendshipsbull Professional learning at the highest levelbull Valuable collaborationsbull The certification advantagebull The in-person experience of seeing feeling

being with and believing in each other and what we do

Irsquom truly proud to be part of AICI

CAROLINA D TAN AICI FLC is the founder and president of Enhance Your Image Training Consultancy A former model and television host she is also an alumna of John Robert Powers International and has been its active consultant at the school for 16 years She was recognized at the AICI Conference Awards Night for achieving her FLC certification in 2015

BY GIULIA SAMMARCO

The first time I heard about AICI was from a dear friend of mine Martha Risco who had been a member of the Association for several years by

this time

As a clinical psychologist with an MBA and a banking and finance background I started working as an image consultant almost by chance Corporations both Peruvian and international began asking me to speak about protocol etiquette and human relationships from a psychological perspective So it was through their books and articles that I first became acquainted with some AICI members

Realizing the importance of certification and talking with Martha I came to the conclusion that becoming an AICI certified member was the best way to grow as a professional image consultant

When we learned that this yearrsquos conference was in Washington DC and AICI would be celebrating

its 25th anniversary it took us less than a minute to decide we had to be a part of it

It turned out to be everything we expected it to be We had a chance to meet and share time and experiences with the BEST image professionals I had the opportunity to sit and talk with masters Carla Mathis AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Dr Joyce Knudsen AICI CIM The AICI principles of being open generous and helping each other in everything we might need definitely proved to be true When I unfortunately became ill during the conference and needed a doctor I was accompanied by one of our Washington DC Chapter hosts chapter president Cindy Ann Peterson AICI FLC These ladies are so caring

Attending this conference opened my eyes to the significant difference we can make in other peoplersquos lives by helping them explore and express all the greatness they have inside

GIULIA SAMMARCO is a senior executive with experience managing institutional and public affairs corporate image communications corporate social responsibility and press strategies at an international level in finance telecom and banking She has a sincere interest in supporting the economic and social development of her homeland Peruacute

The Association of Image Consultants International | 31

EXPANDING THE VISION SUE DONNELLY RECEIVES AICIrsquoS JANE SEGERSTROM AWARD

This award is named in honor of the late Jane Segerstrom an AICI Houston Chapter and AICI

International Board member whose vision and association work set the foundation of AICIrsquos international growth The Jane Segerstrom Award first awarded in 1997 is bestowed upon a person who has helped to further our worldwide associationindustry vision

Sue Donnelly AICI CIP became the sixteenth recipient of the Jane Segerstrom award for her imaginative approach to expanding the field of image consulting Sue is known worldwide for her eclectic approach to style and her commitment to sharing her experience and insights with her fellow AICI image consultants (See the article on page 8 for a taste of Suersquos creativity and watch for an AICI GLOBAL profile in 2016)

RISING STAR AWARD NEHA MALHOTRA

The Rising Star Award is given to a new member who has achieved accelerated success

as a newcomer to the field

Neha Malhotra has been featured in leading newspapers for her active participation in fashion and lifestyle events corporate workshops and guest lectures Her workshops in India have been tailored to diverse

audiences including corporate employees couture clients and teenage girls She has leveraged her public speaking skills to grow her business reputation Additionally Neha has taken the initiative to connect with all AICI members in India and has enlisted their cooperation to help establish an AICI chapter there

THE AICI AWARD OF EXCELLENCE

Awards of Excellence are given to members who over the years have served AICI in a

variety of capacities demonstrating outstanding commitment to the growth and well being of the entire association The two recipients this year have contributed to AICI in so many ways a brief description does not do justice to their accomplishments

AWARD OF EXCELLENCE FOR CONTRIBUTION JOANNE RAE AICI CIP

Joanne Rae came onto the AICI International Board at a very challenging time in AICIrsquos history when the administration and financial viability of the organization was in peril Today AICI is experiencing a new era including a strong management company relationship financial stability membership growth and a 25th anniversary conference that is an incredible celebration of AICIrsquos achievements to date All of this has been made possible because of Joannersquos dedication to AICI (Read more about Joanne in the

Member Spotlight from the April 2015 issue of AICI GLOBAL)

AWARD OF EXCELLENCE FOR PARTICIPATION JOSEPHINE LUI AICI CIP

Josephine Luirsquos commitment to AICI has been tireless The current President of AICI Malaysia Chapter she served on the Board as VP Education and President Elect from 2010 to 2014 and she was voted 2013 Chapter Member of the Year by her fellow AICI Malaysia Chapter members Josephine has worked diligently to showcase the presence of AICI in Malaysia including her appearance in 2010 as one of the six international speakers at the Business Network International World Conference in Malaysia

BETWEEN US

A CONSTELLATION OF AICI STARS

32 | October 2015 magazine

BETWEEN US

AICIrsquoS IMMIE BRAVO AWARD GOES TO NICKOLAY LAMMBY SUSAN HESSELGRAVE AICI FLC

ldquoI am without a doubt the worst-dressed person here tonightrdquo Nevertheless the

young man in denim and sneakers who stepped up to the podium to accept AICIrsquos Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo) has made an impact on the development of positive self-image that will be felt by the entire image profession over the decades to come

Nickolay Lamm is a visionary in the truest sense of the word At age 26 he has already built a significant career as an artist and researcher creating thought-provoking vividly designed content on the internet

One of his passions is a concern with the negative impact on self-image of idealized media depictions of the human form That led to his asking this question in 2013 What if fashion dolls were made using standard human body proportions His project was discussed by HuffingtonPost Today Time LA

Times Good Morning America CNN CBS The Daily Beast and even Cosmopolitan

Then people started asking ldquoWhere can we buy these dollsrdquo

The visionary became an inventor On March 5 2014 Lamm launched a crowdfunding campaign to produce dolls with typical human body proportions More than 13621 backers preordered over 19000 dolls A mere eight months later Lammily was born A beautiful ldquoregularrdquo teenager she now has her own fans website and Lammily TV

Lamm says he created ldquoregular Barbierdquo for one reason ldquoI wanted to show that average is beautifulrdquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

AICI recognizes outstanding contributions in the field of image by persons or companies outside the association with the Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo)

ldquoSome interpreted the crowdfunding campaign slogan ldquoAverage is Beautifulrdquo as a message of aspiring to mediocrity or creating a new societal standard However I see lsquoaveragersquo as inclusive of all of us not a standard which excludes I want to show that reality is beautiful that life is beautiful and there should be a line of dolls which reflects this factrdquomdashNICKOLAY LAMM ldquoTHE FUTURE OF LAMMILYrdquo

Nick

ola

y Lam

m

The Association of Image Consultants International | 33

BETWEEN US

Recipients of the AICI Presidentrsquos Award are chosen at the end of the Presidentrsquos term and given to individuals who the President deems to have

made a very special contribution to the development and growth of AICI The 2015 recipients of the newly established award

DELBY BRAGAIS AICI CIP for the incredible work she did on developing and introducing the FLC live proctor option introducing the FLC paper exam in Chinese and achieving the highest number of FLC test registrations in any one year in AICIrsquos history

RIET DE VLIEGER AICI CIP for her hard work and determination in implementing AICI City Circles a new chapter rebate policy and being the seed to our new Academic Membership program Thanks to all

three of these projects she has laid the foundations for considerable growth of AICI membership

SUSAN HESSELGRAVE AICI FLC for her hard work on the AICI GLOBAL magazine She has raised the professionalism of the publication to an entirely new level resulting in hundreds of thousands of external hits attracting new Preferred Partners and exemplifying AICIrsquos mission to set and promote the highest professional standards for image consultants

MANOLO TRUJILLO for his support and contribution to the successful launch of the new AICI Academic Membership project He has been an incredible force working behind the scenes to bring this idea to fruition Building relationships with universities he has helped open the doors to hundreds of students to be a part of AICIrsquos educational programs

CHAPTER AWARD FOR ACHIEVEMENTMEXICO CITY CHAPTER Exemplary achievements in certification chapter growth and new initiatives to further the vision of AICI including the launch of academic membership and their selection as the host chapter for the 2017 AICI Global Conference

CHAPTER AWARD FOR CERTIFICATIONMEXICO CITY CHAPTER Hosting the first FLC Online Proctor (OLP) group test at a chapter

MALAYSIA CHAPTER Hosting the pilot FLC Paper Test in two languages simultaneously

CHAPTER AWARD FOR EDUCATIONSAN FRANCISCO BAY AREA CHAPTER Consistently offering a high quality Education Conference with members coming from around the world to attend

CHAPTER AWARD FOR GROWTHHONG KONG CHAPTER Chapter growth with membership increasing by almost 200 in one year

MEXICO CITY CHAPTER Growth for AICI through the implementation of the academic membership initiative

NEW AWARD DEBUTS AT CONFERENCETHE PRESIDENTrsquoS AWARD

AICI CHAPTER AWARDS

34 | October 2015 magazine

2015 AICI CHAPTER PHILANTHROPY AWARDAICI Malaysia Chapter donated all profits from their 3rd Educational Conference plus a contribution from the Chapter to support PERKIM a non-governmental organization that works to assist the welfare of patients with ichthyosis in Malaysia Icthyosis is a skin disease that is in most cases congenital Victims of the disease find it difficult to secure education or employment due to discrimination because of their disfigurement They are also unable to work in very hot environment as they may get heat stroke due to their skin condition There are over 300 patients with this disease in Malaysia It is their hope that Malaysians will come to accept them as part of the society

AICI Washington DC Metro Chapter adopted the Dress for Success Project which helps women get back into the

workforce by providing clothing coaching and training During the Chapterrsquos ldquoDonation Driverdquo in April this year the Chapter helped in the collection of suits other business-appropriate apparel shoes and accessories for the project

2015 AICI INDIVIDUAL PHILANTHROPY AWARDSunny Wang Yun AICI FLC (AICI Beijing Chapter) is dedicated to helping children and young people from vulnerable social groups Her philanthropic efforts have

been aimed at promoting their mental health as well as providing practical social skills to have a happy life

During the past two years Sunny gave lectures on various occasions to college students who are from extraordinarily poor families She coached them individually and as a group in how to use dress and image skills to make a difference in their lives As a volunteer in a local school for deaf and hearing-Impaired children she taught childrenrsquos etiquette a skill not normally provided for this special needs population

AICI GIVES BACKTHE 2015 PHILANTHROPY AWARDS

CHAPTER MEMBER OF THE YEAR AWARDS

SILVIA GUERRA AICI FLCndashGuadalajara ChapterSHANNA PECORARO AICI CIPndashNew YorkTri-State Chapter KEIKO COUCH AICI CIPndashTokyo ChapterWENDY CRESPI FRANCO AICI FLCndashMexico City ChapterSANDRA OTIPKAndashChile-Santiago ChapterCINDY TIENndashSingapore ChapterJOANNE RAE AICI CIPndashWashington DC Metro ChapterCAROL ROBICHAUD AICI CIPndashCanada ChapterDAISY CHONG SACK MOIndashMalaysia Chapter

Chapter Member of the Year awardees will be featured in the January 2016 issue of AICI GLOBAL

The Association of Image Consultants International | 35

BETWEEN US

KOREA BUSAN CHAPTER

SHANGHAI CHAPTER

AICI WELCOMES TWO NEW CHAPTERS

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

ROSSY GARBBEZ Rossy Garbbez AICI CIM

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Sarah Hathorn AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Soo Wildermuth AICI CIM

Rossy is president of Garbbez Consulting Group as well as

founder and past president of the AICI Guadalajara Chapter She is also the first AICI member in Latin America to achieve her Certified Image Master certification She has appeared on Televiso Guadalajara and written for Suit Magazine Negocios Vanitips among others She is the author of the book LOGRA TU MEJOR IMAGEN MUJER published by Editorial Trillas (2010)

CONGRATULATIONS ROSSY ON YOUR ACHIEVEMENT

36 | October 2015 magazine

UPCOMING EVENTSCONSULTORIacuteA DE GRAN LUJOLarisa Hinojosa LH Style Coach

Thursday October 8 2015 1200pm CDT mdash MEXICO-GUADALAJARA

For more information visit Consultoria de Gran Lujo

HOW TO TAKE THE WORK OUT OF NETWORKINGJim Roman Business Development Expert

Tuesday October 13 2015 1200pm EDT mdash NEW YORK

For more information visit How to Take the Work Out of Networking

INTERNATIONAL IMAGE CONSULTANT DAY CELEBRATE WITH AICI Monday November 23 2015

Download IICD graphics here International Image Consultant Day

LA COMUNICACIOacuteN NO VERBAL UNA HERRAMIENTA DE PODERManolo Trujillo LIEC Imagen Ejecutiva y Corporativa

Wednesday November 25 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La comunicacioacuten no verbal una herramienta de poder

ldquoPLANIFICA TU EacuteXITOrdquo GANA MAacuteS Y TRABAJA MEJOR COMO CONSULTOR DE IMAGENCarie Mercier-Lafond Karysa y Expertos en Imagen

Wednesday December 2 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit Planifica tu Eacutexito

LA VESTIMENTA SENSACIONES QUE PRODUCEN Y SUS PERCEPCIONESPaty Valdes AICI FLC

Wednesday January 13 2016 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La Vestimenta Sensaciones que producen y sus Percepciones

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

The Association of Image Consultants International | 37

DONNA CAMERON previously worked in film multimedia and marketing before establishing and managing a number of programs in the Australian public sector to help marginalized people transform their lives through confidence building presentation and employment opportunities Her initiatives were recognized with two Prime Ministerrsquos Awards She established Body Map Wellbeing + Style Strategies in 2012 with her sister Dr Nadine Cameron Donna is also the President of the AICI Melbourne Chapter in Australia

SHAUNDA DURHAM is the director of an academic support center that helps develop studentsrsquo public speaking and presenting capabilities and is a communication instructor in Northern Virginia She conducts professional development workshops for students focusing on image business and professional communication Currently pursuing Image Consultant Certification from the Fashion Institute of Technology she plans to open a consulting business specializing in image and professional development for the diverse college student population

ZAKIYA MILLS-FRANCOIS is the owner and Managing Director of ZM Image Consultants Limited based on the Caribbean island of Trinidad and Tobago She has over 10 years of experience in marketing branding PR corporate communications crisis communications protocol and events management Zakiya has many publishing credits to her name including as a weekly writer for the Consumer Tips Column in the Trinidad Express and Guardian Newspapers from 2004-2007 and as editor of the quarterly professional magazines MILLnet (manufacturing) and BG Life (energy) She is certified by the London Image Institute in Advanced Image Consulting and Professional Development

STEFANIA ROLANDELLI is the mother of twins who she says ldquohave taught me to watch the world with curiosityrdquo Born by the sea in Liguria Italy she currently lives in Sasso Marconi near Bologna Extensive travelling for her former career in sales taught her to deal with people of all ages genders nationalities personalities and cultures Stefania decided to explore the world of image because she is fascinated by its expressive strength and she wanted ldquoto look beyond what I see in order not to judge it but to attach a meaning to itrdquo Origami Image Consulting

INTRODUCING THE AICI GLOBAL

EDITORIAL TEAMWhen I put out the call for volunteers to assist with AICI GLOBAL I had no idea that there would be so many enthusiastic responses from such highly qualified candidates (including the magazinersquos former Editor in Chief Thea Wood AICI FLC) It is with pleasure and gratitude that I introduce the new members of the AICI GLOBAL Editorial Team Starting with this issue their assistance in producing the magazine is significant They join me and our proofreaders Bernie Burson AICI FLC and Beth Strange AICI CIP

mdash SUSAN HESSELGRAVE EDITOR IN CHIEF

BETWEEN US

38 | October 2015 magazine

JOAN VAN ALLEN brings over 15 years of experience managing technology and marketing programs in the corporate sector as well as considerable experience coordinating corporate personal and recreational events to her new career in image consulting Currently attending the Fashion Institute of Technology in New York she has started her own business Starlight Total Image Joan is a food and wine enthusiast who lives on the Fox River northwest of Chicago Illinois She is also a local chapter president of the National Association of Professional Women

KATHRYN WINTERLE-ILLO is the founder and president of All Seasons Image Consultants LLC located in Medford Lakes New Jersey just outside of Philadelphia Pennsylvania In addition to image consulting Kathryn is an attorney with the State of New Jersey and a sales associate for a retailer of classic womenrsquos apparel She and her husband Jim enjoy lakefront living traveling and spending time with their two beautiful grandchildren

THEA WOOD AICI FLC is Austinrsquos Signature Stylist as well as the co-host of Over40Chat on Twitter Shersquos also a public speaker and freelance writer who specializes in image consulting for women over 40 in male-dominated industries Her advice has appeared on local television and radio shows in Austin as well as national media like Fox News Magazine The Fashion Spot and RetailMeNotcom Thea hasnrsquot missed an episode of Project Runway in 14 seasons and still dreams of being a rockstar

The Association of Image Consultants International | 39

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT GIGI JABER AT ADVERTISINGAICIORG FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE JANUARY 2016

Page 3: AICI Global October 2015

EDITORrsquoS NOTEVISION IS THE THEME OF THIS ISSUE INSPIRED BY THE VISIONARY WORK OF SO MANY OF OUR AICI MEMBERS OVER THE PAST 25 YEARS FROM OUR FOUNDERS TO NEW CHAPTERS NEW ALLIANCES NEW EDUCATION OPPORTUNITIES NEWLY CERTIFIED MEMBERS AND AN INTERNATIONAL CONFERENCE REIMAGINED FROM THE GROUND UP THE YEAR HAS BEEN FULL OF ACCOMPLISHMENTS BEHIND EACH AWARD BESTOWED AT CONFERENCE LIES A STORY OF VISION AND SERVICE HATS OFF AND A HUGE THANK YOU TO EACH AND EVERY ONE OF YOU

With this issue Irsquom excited to announce a new recurring feature of the magazine developed as a marketing tool for you to share with your current and future clients The Master Insights section is designed to highlight the important role you the AICI image profes-sional play in helping your clients corporate or individual achieve success Over the coming months our AICI Certified Image Masters are stepping forward to discuss key concerns that prompt our pro-spective clients to seek us out We hope Master Insights will be use-ful in emphasizing the value you bring to your work as an AICI image professional Link to the articles in your newsletter on your website and in social media You also can print out copies and use them in your mailings or in-person presentations

The newly minted editorial team also steps on board with this issue I am so grateful for their help and enthusiasm and am looking forward to working closely with each of them

To say that the 2015 AICI Global Conference was enriching and excit-ing and exceeded all my expectations is an understatement In these pages we have merely scratched the surface of what attendees expe-rienced in Washington DC If you were not able to attend this year I hope you set your sights on 2017 in Mexico City

SEE YOU THERE

Susan Hesselgrave AICI FLC

Editor in Chief

2015AICI BOARD OF DIRECTORS

President ndash

Jane Seaman AICI CIP

Secretary ndash

Lucy Liang AICI CIP

Treasurer ndash

Chris Fulkerson AICI CIP

VP Certification ndash

Beth Strange AICI CIP

VP Human Resources ndash

Melissa Sugulas AICI FLC

VP Business Development ndash

Imogen Lamport AICI CIP

VP Conference ndash

Cecilia Stoeckicht AICI CIP

VP Education ndash

Keiko Nagao AICI FLC

VP Marketing ndash

Coca Sevilla AICI CIP

Executive Director ndash

Eric Ewald

AICI HEADQUARTERS1000 Westgate Drive Ste 252

St Paul MN 55114-1067

Phone 651-290-7468

Fax 651-290-2266

wwwAICIorg

Comments about the magazineeditoraiciorg

The Association of Image Consultants International | 3

PUBLICATION CREDITS

Issue 12EDITOR IN CHIEFSusan Hesselgrave AICI FLC

VP COMMUNICATIONSCoca Sevilla AICI CIP

ASSOCIATE EDITORSDonna CameronShaunda DurhamZakiya Mills-FrancoisStefania RolandelliJoan Van AllenKathryn Winterle-IlloThea Wood AICI FLC

FEATURED CONTRIBUTORSDonna CameronShaunda DurhamHelen Fulin HaoChristine GreeneisenSusan Hesselgrave AICI FLCJinny KoLiliana LunaZakiya Mills-FrancoisMarilyn Neel

Christina Ong AICI CIMGuilia SammarcoJane Seaman AICI CIPVanessa SimonettiCarolina Tan AICI FLCAnna Soo Wildermuth AICI CIMKathryn Winterle-IlloThea Wood AICI FLC

PROOFREADERSBernie Burson AICI FLC Beth Yvette Strange AICI CIP

LAYOUTLimb Design

AICI GLOBAL is produced quarterly by Association of Image Consultants International a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants AICI GLOBAL promotes AICIrsquos ideas activities interests and goals to its members Responsibility is not assumed for the opinions of writers or other articles AICI GLOBAL does not endorse or guarantee the products and services it advertises

2015copy Association of Image Consultants International All rights reserved

No part of this online publication may be duplicated or reproduced without permission from the publisher While every effort is made to ensure accuracy of information included in the magazine at the time of publication the publisher shall not be liable for damages arising from errors or omissions

FOLLOW USon twitter

LIKE USon facebook

4 | October 2015 magazine

PRESIDENTrsquoS LETTER 7

PG08BUSINESSFive Strategies for Becoming Real 8Member Spotlight Patrick Chun 11

PG14MASTER INSIGHTSSo Yoursquore Having an Employee Presentation Problem 14Interview Tips for Hiring Managers 16Ensure Your Interview Success 18

PG21FEATUREAICIrsquos Authentic Beauty unCompromised 21Diversity Championed on the Runway 23Visions for AICI A Look to the Future 24AICI Presents The New Academic Membership 26

PG28BETWEEN USFirst Time My Experience at the 2015 AICI Global Conference 28A Constellation of AICI Stars 32AICIrsquos IMMIE Bravo Award Goes to Nickolay Lamm 33Chapter Awards 34New Award Debuts at Conference 34Philanthropy Awards 35Chapter Member of the Year Awards 35Two New AICI Chapters 36AICIrsquos Newest Certified Image Master Rossy Garbbez 36Upcoming Events 37Introducing the AICI GLOBAL Editorial Team 38

Inside This Issue

The Association of Image Consultants International | 5

wwwaiciorgAuthentic_Beauty

aiciglobalgmailcom

Vision the ability to think about or plan the future with imagination or wisdom Our AICI founders had a vision of creating a world-class association for image professionals

Cecilia Stoeckicht our international VP of Conference had a vi-sion of reigniting our membersrsquo enthusiasm for Conference Riet de Vlieger our past VP of Chapter Relations had a vision of edu-cational bodies and associations having access to our world-class certification programs and I had a vision that AICI could become the ultimate voice in championing that we are all beautiful no mat-ter our shape size sex creed or color

For those of us who were lucky enough to attend the global conference in Washington DC we heard consistently from our incredible keynote speakers Dr Jennifer Baumgartner Howard Roberts Sue Donnelly and Sarah Brummitt that many individu-als companies and image professionals have given themselves the green light to change their vision in order to reflect the world we live in today We learned that having a vision helps us see first within ourselves and then allows us to share with others our big-gest ideas and tell our stories Itrsquos our stories that inspire our cli-ents and audiences Without vision itrsquos difficult for us to develop a good strategy or roadmap to move forward

Nelson Mandela so beautifully said ldquoAction without vision is only passing time vision without action is merely day dreaming But vision with action can change the worldrdquo Our founders did create a world-class association that now has the highest qualified im-age professionals in the world Cecilia Stoeckicht did reignite our enthusiasm for conference Riet de Vlieger has opened up our world-class certification program to over 3000 students and I will see our Authentic Beauty unCompromised program launched on International Image Consultants Day on November 23 2015 It all started with a vision

There is an abundance of vision to be shared with us all in the pages of this edition of our global magazine May the words within ignite a new vision within all of us as we each have the ability to change the world

SINCERELYJANE

LETTER FROM THE PRESIDENT

ldquoACTION WITHOUT VISION IS ONLY PASSING TIME VISION WITHOUT ACTION IS MERELY DAY DREAMING BUT VISION WITH ACTION CAN CHANGE THE WORLDrdquo

ndashNELSON MANDELA

The Association of Image Consultants International | 7

In their closing keynote session at the 2015 AICI Global Conference Sarah Brummitt AICI CIP and

Sue Donnelly AICI CIP challenged

us to re-imagine our work and the

way we do it They prompted us to

throw away ldquothe rulesrdquo and ldquodress

outside the boxrdquo In a presentation

rich with detail they offered five

strategies to put into practice in our

businesses and in our lives

STRATEGY ONE TELL YOUR STORY

Own it Your power lies in your ability to be real When you reveal yourself other people will start to recognize themselves in your stories

STRATEGY TWO FIND OUT WHATrsquoS REALLY IMPORTANT

The ldquoWHYrdquo of why yoursquore doing what yoursquore doing is what will

shape the ldquowhatrdquo and the ldquohowrdquo

As Donnelly put it ldquoSometimes you

get stuck in the mud and you donrsquot

know whatrsquos important People will

tell you lsquoYou need some MampMsrsquo or

lsquoYou need OREO cookies because

OREO cookies will give you the

boost you need on your websitersquo Or

lsquoRice milk Itrsquos the in thing Itrsquos the

thing of the futurersquo Or lsquoCelery How

can you go wrong with something

BUSINESS

FIVE STRATEGIES FOR BECOMING REALBY SUSAN HESSELGRAVE AICI FLC

ldquoThatrsquos what real love amounts to mdash letting a person be what he really is Most people love you for who you pretend to be To keep their love you keep pretending mdash performing You get to love your pretense Itrsquos true wersquore locked in an image an act mdash and the sad thing is people get so used to their image they grow attached to their masks They love their chains They forget all about who they really arerdquomdashJIM MORRISON

8 | October 2015 magazine

thatrsquos been around foreverrsquo But nobody knows what you stand for If your Why was concentrated on health would you buy all these products No Fill your basket based on your Why This saves you money time clarity And it attracts the right clients because you share the same valuesrdquo

Think about what you might stop doing Think about all the things you do now to promote your business (networking webinars blogging etc) and make a list of the ones that donrsquot inspire you Take them out of your ldquobasketrdquo Brummitt and Donnelly stress that everything you do should fill you with passion If you dread network-ing you shouldnrsquot be doing that If yoursquore not a good writer why are you trying to do that

STRATEGY THREE RAISE YOUR VIBRATION

The core principle in this strategy is that we need to be inspired our-selves in order to inspire others We can increase our inspiration level by paying attention to both our inter-nal and external environments

bull Your Working Environment Clutter keeps you stuck

bull Your Companions Be discerning about the people you come into contact with Ditch the ldquodrainsrdquo people who suck you dry

bull Your Personal Presentation You need to think about the clothes that you wear and be inspired filled with joy and possibility

ldquoWe can dress too much by the rules This is a dictated way of living that is not empowering Celebrate how [your clients] look and challenge a few more rules We need to open our experiences to see why people are doing what they are doingrdquo Donnelly cautioned Donnelly shared a story of a client she had early in her practice The client was a redhead with warm coloring and she arrived wearing pastel pink ldquoI just love this colorrdquo the client told her Donnelly ex-plained that pink was not the most flattering color for the client and dressed her in colors ldquoappropriaterdquo to her coloration ldquoI thought Irsquod done my jobrdquo Donnelly recounted ldquobut I did that client a disservice I should have found out why that pink was so important to herrdquo

Brummitt stressed ldquoWhat we do is huge We transform peoplersquos lives We are not a fluffy lsquonice to haversquo We need to go into our work with a big big WHY Get the deepest connec-tion with your clients So ask your-self lsquohow can I make the deepest connection with my clients todayrsquordquo

STRATEGY FOUR FIND YOUR ZONE OF GENIUS

Finding your zone of genius will re-plenish your passion When yoursquore in

your zone the day just whizzes by To find our own personal zone we need to go within We need to create space to have conversations with ourselves where we ask the ques-tions and can listen to the answers For Donnelly journaling helps her find those answers ldquoI get it outrdquo she says so she can ldquolet it inrdquo Your in-tuition Brummitt adds is intimately connected to your body Pay atten-tion to your gut instinct

STRATEGY FIVE NEVER STAND STILL

Keep moving forward holding before you your higher purpose your vision Your personal calling is as unique to you as your personal fingerprint Brummitt and Donnelly closed the conference with a rallying cry ldquoFigure out what you love then find a way to serve others with what you love to dordquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersec-tion of values identity and personal style

ldquoWho looks outside dreams who looks inside awakesrdquo

mdashCG JUNG

ldquoStanding still is the fastest way of mov-ing backwards in a rapidly changing worldrdquomdashLAUREN BACALL

ldquoAre you wearing it because you love it or because it sticks with the rules you were taughtrdquo

mdashSUE DONNELLY

The Association of Image Consultants International | 9

5-Day Executive Presence Certifi cation Program ndash Toronto Canada

A Golden OpportunityTo Enhance Your Career and Your Personal Brand As an AICI Image Consultant take the next step and become a Certifi ed Executive Presence System Coach

Develop the skills to train corporate clients atevery level from C-Suite to New Professionals

To learn more click here Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccom

Attention AICI Image Consultants

5-Day Executive PresCertifi cation Program

A Golden OppTo Enhance Yand Your PersAs an AICI Image Contake the next step andCertifi ed Executive Pr

Develop the skills to tevery level from C-Su

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Diane CraigPresident and Founder Corporate Class Inc

Next Executive Presence Certifi cation Training Program Toronto Canada February 8 ndash 12 2016

5-Day Intensive Program ndash All training materials includedManuals Slide Deck Proposal Templates plus moreTo learn more click here

Downtown Toronto Skyline

Executive Presence is neither exclusive nor elusiveTM

Patrick Chun is a man with a vision ldquoThe writing is on the wall Image consultants will be at the forefront of the next wave of company success

Companies that are forward-thinking will realize this It will be the softest of the soft skills mdash civility group communications and business ethics mdash that will make all the difference in company performancerdquo

Chun believes the image industry should be prepared to take a leading role He cites a recent study con-ducted by the Annenberg School of Communication and Journalism at the University of Southern California (FORTUNE June 10 2015) that concluded that develop-ing cultural competence and empathy across all levels of their organization were among the top priorities of C-suite executives

This is why he has developed the nonprofit Institute of Image Training and Testing International IITTI (pro-nounced ldquoETrdquo) For Chun people skills are paramount ldquoI came from the ranks of engineering in hi-tech Itrsquos a very different culture Management can be very insen-sitive I remember this was way back in the mid-80s when a co-worker just came into the office one day after years at that company and turned his desk upside down and then left I was right there People were re-

ally moved shocked He was a nice person very steady And then one day he couldnrsquot take it The frustration overwhelmed him The thing is technology may have changed but fundamentally we are still human beings That hasnrsquot changedrdquo

Considering his 20+ years running his own highly successful software company one might think Patrick Chun was the last person to spearhead an initiative that stresses the importance of ldquosoft skillsrdquo the ldquoBrdquo (behav-ior) and ldquoCrdquo (communication) of image to the future success of companies worldwide But he is convinced by his own experience ldquoMy company Greenwood Canada had a very low attrition rate That was because of our company culture People werenrsquot lsquoplug and playrsquo Programmers signed off on each piece of code with their name hellipThe Fortune 500 companies are winning because of their long history of corporate culture Soft

MEMBER SPOTLIGHT PATRICK CHUN BY SUSAN HESSELGRAVE AICI FLC

ldquoThe thing is technology may have changed but fun-damentally we are still human beingsrdquo

BUSINESS

The Association of Image Consultants International | 11

skills are not a sideshow not a lsquonice to haversquo Soft skills are directly tied to the bottom linerdquo

How important are soft skills to the success of a com-pany Chun provides a standout example with the online company Zapposcom ldquoThey went from zero to over a billion dollars in revenue in ten years ndash a blink of an eye How did they do that By a commitment to the company culture and brand values Zappos understands they are a customer-service company You know how they hire people They give them seven weeks of paid training Seven weeks Thatrsquos kind of unheard of these days And then at the end of that training they tell them lsquoIf you donrsquot want to work here wersquoll pay you not torsquo Because they donrsquot want money to be the reason people hire on Zappos understands that people who donrsquot believe in the culture will hurt the bottom linerdquo And what is Zapposrsquo tagline a company only made pos-sible by the evolution of internet technology Powered by servicereg (For a more detailed look at Zappos see the post at Corporate Culture Revolution)

Chun pays attention to soft skills at home too His two daughters a 6th grader and a sophomore in high school just like many youth today interact with their smartphones a lot ldquoI donrsquot like it how it tends to take over I encourage them to think independently Our youth are constantly bombarded by messages some almost subliminalrdquo He knows what works for his family in terms of ldquounpluggingrdquo and having real-time conver-sations ldquoI take them camping in places where there is no WiFi The week before the AICI Conference we went camping and swimming near Whistler Itrsquos our tradition to go camping every summer We have a great timerdquo The best place to get away from it all Out in the middle of nowhere with no cell service

According to Chun the image industry will be the next big thing in providing companies with a competi-tive advantage ldquoSomeday soon there will be a CPO in every company A Chief People Officer This person will provide a synthesis of HR [human resources] and image skills Right now HR is a second-class citizen That will change The CPO will be someone either an internal po-sition or an outsourced consultant who will for instance go to all the important meetings and listen not to the content of the meeting but the feel of the meeting Body language Interactions Non-verbal cues How people are feeling after the meetingrdquo Image professionals will become the go-to experts in this arena and their skill set will expand and deepen to encompass aspects such as business ethics and group communications ldquoImage con-sultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partner-ships with the corporationrdquo

For more information on how IITTIorg can partner with image consultants visit the Education resources on the AICI website By the end of the year Chun plans to offer a series of videos and white papers that can be used by AICI members to educate and engage corporate decision makers

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is cur-rently writing a book exploring the intersection of values identity and personal style

ldquoSomeday soon there will be a CPO in every company A Chief People Officer hellip Image consultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partnerships with the corporationrdquo

12 | October 2015 magazine

CHRISTINA ONG an AICI Certified Image Master is the founder of Imageworks a leading corporate image consultancy firm based in Singapore with a 20-year track record of empowering global brands like Bally Mercedes and Citibank for corporate excellence through her signature Branding Through Peoplereg progwrams She is a sought-after speaker educator and thought leader in the field with interviews on radio and TV as well as print media including Harpers Bazaar Womenrsquos Weekly Style Straits Times and South China Morning Post

When was the last time you walked into a retail out-let restaurant or office

only to be turned off by a carelessly dressed untrained or disengaged member of staff Disappointing to say the least

Is this also happening to customers in your business Chances are you never really know Research shows that customers simply take business elsewhere Worse still they may complain on social media

Inconsistent service not only impacts bottom line profits today it erodes the companyrsquos future business And the problem is even bigger Not only do front-line teams

fail to deliver the brandrsquos promise the same is true all the way up the corporate ladder to leaders

While managers may think the problem lies in who HR is hiring how theyrsquore interviewing prospects or even internal training strategies the problem is often rooted deeper

To consistently deliver brand experiences that keep customers coming back for more start by observing and asking three crucial questions before suggesting ad hoc ldquoimagerdquo improvements to front-line employees

1 Are the companyrsquos internal emails memos and oral communications

ldquobrand-worthyrdquo Would they stand up to being put on a billboard with your brandrsquos name as the author

2 Do employee training benefits and advancement opportunities epitomize the brandrsquos qualities Does the company treat its employ-ees the way it wants its customers to be treated Are they missing a key brand message like excellence respect fun or safety

3 Finally does management believe in the brand promise How do they demonstrate their commitment to this in the appearance behavior and communication of employees representing the brand throughout the ranks of the organization

SO YOUrsquoRE HAVING AN EMPLOYEE PRESENTATION PROBLEMBY CHRISTINA ONG AICI CIM

MASTER INSIGHTS

14 | October 2015 magazine

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview

ENSURE THAT THE FIRST IMPRESSION YOU GIVE IS YOU AT YOUR BEST

DO YOUR HOMEWORK Educate yourself about the work and the culture of the company There is a lot of information available online Read press releases and search for photos and articles

OPTIMIZE YOUR ONLINE ldquoBRANDrdquo Make sure your online presence matches who you are at your best not your complaints about the world or your colorful social life

ANNA SOO WILDERMUTH an AICI Certified Image Master is president and founder of Personal Images Inc specializing in helping corporations and individuals project an executive presence that conveys confidence and success in business and social settings She served as International President for AICI 2003-2005 and in 2008 received AICIrsquos Award of Excellence She is also the co-author of CHANGE ONE THING Discover Whatrsquos Holding You Back and Fix It with the Secrets of a Top Executive Image Coach

ENSURE YOUR INTERVIEW SUCCESSBY ANNA SOO WILDERMUTH AICI CIMWRITTEN BY THEA WOOD AICI FLC

MASTER INSIGHTS

18 | October 2015 magazine

DRESS APPROPRIATELY You might go by the build-ing and see how everyone is dressing as they leave the building after work Or ask your company contact what they expect for interview attire

WEARING A JACKET IS ALWAYS IMPORTANT This applies to both women and men Outside of North America this will be a full suit for men and a skirt suit for women Particular to the United States and Canada if it is a very casual and relaxed organiza-tion men may wear a jacket with a companion pair of pants and women can pair a skirt dress or pants with a jacket

MIND THE DETAILS Men wear a tie Women avoid a low-cut neckline Jewelry must not be distracting

GROOMING IS CRITICAL Make sure your clothing is in the best of condition immaculate and well-fitting Hairstyles should be conservative and for men no facial hair (unless you are interviewing in an art or technology field) Downplay makeup for women And universally wear a minimum of scented products (cologne after-shave etc)

CONNECT Offer a smile and a solid handshake and introduce yourself with direct eye contact ldquoHello Irsquom Jane Doe Irsquom so pleased to meet yourdquo

DURING YOUR INTERVIEW

KNOW WHAT YOU WANT What is your goal in apply-ing for this position How does this position match who you are and what you want to achieve

KNOW WHAT YOU HAVE TO OFFER Increasing rev-enues managing large projects to completion solving marketing problems etc

SPEAK THEIR LANGUAGE Match the interviewerrsquos choice of words

AFFIRM YOUR INTEREST Ask if you can follow up with a call or email within a specific timeframe

AFTER YOUR INTERVIEW

ALWAYS SEND A THANK YOU NOTE IMMEDIATELY A handwritten note is best if possible However if you have poor handwriting type the note and sign it by hand (If the company first contacted you by email an emailed thank you may be appropriate)

IMAGE UPGRADE YIELDS BIG RETURNSldquolsquoKarenrsquo came to me through a client referral Karen is a personal banker who handles indi-viduals with $3 to $4 million portfolios She worked in a Chicago suburb and transferred to the downtown location under a new manager The new manager was not happy with her appearance or how she interacted with senior leadership Karen and I worked on all image related issues from hair to clothing facial expressions and body language She also took an assessment to determine her communica-tion style and help her navigate styles different from hers ldquo

Karen and I worked together for about 20 hours The change was dramatic Everyone was pleased and Karenrsquos career soared At a lunch I hosted for Karen and her business coach one year later I found out she was the yearrsquos top producer (the year previous she had been about to be fired) ldquo

THEA WOOD AICI FLC MBA is an indepen-dent image consultant based in Austin Texas and serves as associate editor for AICI Global She is the co-author of Socially Smart and Savvy

The Association of Image Consultants International | 19

20 | October 2015 magazine

FEATURE

In the past few years we have seen a gradual shift in the media as to how people are portrayed

Dove launched its Real Beauty campaign Macyrsquos has started to use curvier models in their catalogues and cosmetic companies are using the mature woman as their face of a product

I admire and support this change in the media But as an image profes-sional I can also recognize that as much as the media may put this more diverse woman in front of the camera they are not the ones who actually work with real people on a daily basis They are not the ones who stand in front of a mirror with a woman who has lost her confi-dence because of what she sees in the reflection or the teenager who thinks she sees something ugly or the gentleman who has lost his self-esteemmdashall because the media has convinced them that their reflection is not one of beauty

It is we image professionals who pick up the pieces and take our clients by the hand leading them to see themselves differently It is the combination of our expertise in understanding body shapes and proportions our ability to identify style personalities and our capac-ity to combine all of this with every clientrsquos unique lifestyle that makes us experts in expressing true beautymdashthe unique beauty of the individualOurs is the field of Authentic Beauty unCompromised

There is no one more qualified than The Association of Image Consul-tants International (AICI) to be-come the voice of Authentic Beauty unCompromised as AICI represents the highest qualified image pro-fessionals in the world The pur-pose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects products and messages that reflect that every personmdashno

BY JANE SEAMAN AICI CIP AICI INTERNATIONAL PRESIDENT

ldquoIn 2012 Plunkett Research reported that the average American woman is a size 14 and plus-sizes often classified as 14 to 34 ac-count for 67 percent of the population A survey of over 5000 US women by online retailer ModCloth found that ldquomore US women report wearing a size 16 dress than a size 2 and 0 combinedrdquo and ldquo57 percent of US women wear at least some clothing in sizes 16 and aboverdquo

AICIs

unCompromised

AuthenticBeauty

The Association of Image Consultants International | 21

matter their shape size sex creed or colormdashis beautiful

AICI will officially launch the Authentic Beauty unCompromised campaign on International Image Consultants Day November 23 2015 At the AICI Global Conference in Washington DC this August our own Catherine Schuller AICI CIP gave an inspiring presentation of one of the first

projects AICI will be championing the ldquoDesign A Dressrdquo competition This project will challenge young designers to create a runway-ready dress designed from concept to runway to fit and flatter women as they really are

AICI will seek out initiatives that cultivate an inclusive environ-ment in the world of fashion AICI recognizes the importance of our

collective global voice and our key

role in shaping this goal With one

voice AICI will champion authentic

beauty for all

JANE SEAMAN AICI CIP is the

founder of Imagine Image Con-

sultancy and co-founder of The

International Image Academy

(TIIA) She serves as International

President of AICI

22 | October 2015 magazine

DIVERSITY CHAMPIONED ON THE RUNWAY

Formerly a plus-size model for Ford and editor at plus-size mag-azine Mode Catherine Schuller AICI CIP has been an outspo-ken advocate of plus-size fashion But she doesnrsquot intend to

stop there Schullerrsquos goal is to create an inclusive fashion environ-ment for all ldquoEveryone from toddlers to trannies We started with plus wersquore now going for embracing diversityrdquo

And the fashion shows and media are paying attention

Executive Editor and Co-Founder of NYFW Plus (September 9-13 2015) Brandee Joyner told Manik Mag a lifestyle magazine for the curvaceous woman ldquoItrsquos time for plus-size fashion to be mainstreamed Therersquos no reason why more plus-size celebrities shouldnrsquot be rocking the latest from plus-size designersrdquo

Even the ultimate New York media insider The New Yorker ex-hibits an evolving attitude ldquoFor anyone accustomed to navigating the anxious crowds at uptown Fashion Week Full Figured Fashion Week can feel like passing from a land of famine into one of plenty The guests are more racially diversemdashthere were plenty of white people but much of the crowd was African-American and Latinomdashand they come in every shape and size short women with slim waists and enormous breasts tall women with narrow shoulders and thick torsos round women pear-shaped women and a few mesmerized men The atmosphere is celebratory rather than cut-throatrdquo (The New Yorker Sept 22 2014 ldquoThe Plus Siderdquo by Lizzie Widdicombe)

ldquoOnly 5 of all designs are created with plus size in mindrdquo

mdashCATHERINE SCHULLER AICI CIP

ldquoIrsquom making it so that everyday fashion shows just treat the runway as a metaphor for liferdquo

mdashCATHERINE SCHULLER ABBEYPOST MARCH 2015

The innovative company Alvanon specializing

in scanning technology to improve garment fit for the fashion industry has now developed a dress form based on thousands of scans of women and pro-portioned for sizes 16 and above This will provide designers with a key tool that allows them to design specifically for the larger figure

ldquoI thought the research behind the forms into body shapes was very interest-ing The forms have the womenrsquos curves in all the right places and the way the garments fall on this form is very close to how they would fall on a real bodyrdquo

mdashCARLA WOIDT TEMPERLEYALVANON CLIENT

The Association of Image Consultants International | 23

FEATURE

I would like AICI to continue developing a high level of ethics for image consultants I want AICI to inspire the next generation to have high values and to be seen with respect while changing the lives of others mdash ROSSY GARBBEZ AICI CIM

AICI will build success at the brand level without losing the human connection Members will be stakeholders in a resourceful and valuable community of image professionals who appreciate the value of the important work that they do mdash DOMINIQUE ISBECQUE AICI CIP FOUNDER

I believe the international front is incredibly important and we need to include countries like Italy and France Itrsquos vital that AICI grow and expand through Europe Asia and Africa mdash EVA KOECK-ERIPEK AICI CIM

I see AICI growing stronger via more international members and chapters giving AICI a stronger global perspective mdash HELENA CHENN AICI CIM

AICI will experience many changes Electronics will continue to grow in the running of AICI as well as in consultantsrsquo businesses Electronics however are somewhat impersonal and I am concerned about the loss of personal service the one-on-one consultation Speaking to onersquos client face to face is so important mdash CORALYN LUNDELL AICI CIP FOUNDER

AICI will offer easier affordable access to high-level education through the use of technology worldwide Members will achieve higher levels of certification to strengthen their position in the industry and in the minds of consumers Membership will grow through alliances with academic partners and strong connections made at international conferences will encourage strategic partnerships mdash MARION GELLATLY AICI CIM

AICI will evolve image consulting to embrace self-esteem assessments personal development public relations marketing concerns and much more I foresee CEOs seeing the value of what has been ldquomissingrdquo throughout their companies and seeking us out The statistics continue to show that reputations are often built on the basis of a three-second first impression mdash DR JOYCE KNUDSEN AICI CIM

VISIONS FOR AICIA LOOK TO THE FUTURE REPORTED BY DONNA CAMERON SHAUNDA DURHAM HELEN FULIN HAO SUSAN HESSELGRAVE JINNY KO ZAKIYA MILLS-FRANCOIS MARILYN NEEL GUILIA SAMMARCO VANESSA SIMONETTI CAROLINA TAN KATHRYN WINTERLE-ILLO

24 | October 2015 magazine

What I see next is the way image is being accepted in the corporate world And now we even have the ability with IITTI to assess and measure soft skills AICI will grow and expand through the young people through the colleges that are coming on board Image consulting is basically going to explode in the world mdash LYNNE MARKS AICI CIM

For more business opportunities to image consultants we should offer AICI members more educational opportunities and information directly connected to business By doing this AICIrsquos reputation and influence will be enhanced globally mdash HITOMI K OHMORI AICI CIM

My hope for the future of our industry is that people will think of image consultants like they do an accountant interior designer or business coach But the only way that will happen is if we as an industry grow together collaboratively mdash JENNIFER PARKINSON AICI CIP FOUNDER

AICI has a bright future if we will respond to the needs of the people and the countries with regard to what we have to share and teach We must be recognized for providing the most accurate image information on all related topics mdash JUDITH RASBAND AICI CIM

Over the next decade I envision a strong fiscally sound association with a growing membership While not forgetting we are a US-based organization it is important to grow our global presence and strengthen our certification program mdash ANNA SOO WILDERMUTH AICI CIM

AICI will be in universities in every country that has a global presence AICI image consultants will soon have a fundamental role in many fields such as professional presence and personal image therapy They will serve on retainer or as a permanent position in corporations as well as being the go-to consultants for retailers mdash CARLA MATHIS AICI CIM

Information and the exchange of new ideas are rapidly coming from the emerging economies and the developing markets I envision AICI being far more global possibly decentralized as we adapt to a wider arena of thought leaders This will help image consultants be relevant in meeting the diverse needs of a wider clientele AICI will also play a larger role in helping its members tap into growth opportunities in the global marketplace mdash CHRISTINA ONG AICI CIM

I see AICI becoming predominantly international because certification is a high priority in the international world Hopefully we will have 10000 members in ten years Then we will have lots of interest in our services The biggest challenge is marketing our industry throughout the world As entrepreneurs we need to join forces as a large group to invest in a major marketing campaign mdash ELAINE STOLTZ AICI CIM

I am so impressed by what Irsquove heard here at Conference so far The vibrancy the expansion the direction that wersquore going I love the inclusiveness and diversity size race culture and age This is the direction Irsquod like to see AICI continue in the next decade mdash ALYCE PARSONS AICI CIP FOUNDER

The Association of Image Consultants International | 25

FEATURE

Estudiantes universitarios de la Carrera de imagen de todo el mundo podraacuten gozar de los benefi-cios de AICI a traveacutes de una membresiacutea disentildeada

especialmente para ellos

El pasado 29 de agosto durante la cena de gala de la Conferencia Mundial de AICI en Washington 2015 se formalizoacute la nueva membresiacutea acadeacutemica en la que estudiantes de diferentes universidades seraacuten parte de la Asociacioacuten teniendo diversos beneficios entre los que destacan mayor acercamiento al gremio garanti-zando su profesionalizacioacuten en el aacutembito de la imagen de acuerdo a estaacutendares internacionales

A traveacutes de esta nueva membresiacutea miles de futuros consultores en imagen podraacuten participar de forma activa dentro de la Asociacioacuten lo que permitiraacute que tengan acceso a nuevos conocimientos y tendencias de la profesioacuten

Jane Seaman AICI CIP Presidente Mundial de AICI comenta que durante los uacuteltimos 25 antildeos AICI se ha esforzado por desarrollar establecer e implementar los maacutes altos niveles de certificacioacuten en el aacuterea de Asesoriacutea de Imagen en el mundo a lo que agrega que la membresiacutea acadeacutemica es una forma de abrir nuevas oportunidades a los futuros talentos en el aacuterea de la consultoriacutea con programas educativos y certificacio-nes que les den la visioacuten de nuestra asociacioacuten

ldquoLa idea de acercar a los estudiantes a la Asociacioacuten Internacional de Consultores en Imagen AICI nace de la necesidad de fortalecer los estaacutendares educativos con los que un egresado se incorpora al aacutembito profe-sional Mediante una serie de acciones el estudiante tendraacute la oportunidad de aprender e interactuar con expertos de talla internacionalrdquo comenta Manolo Tru-jillo Coordinador de la Licenciatura en Imagen Ejecu-tiva y Corporativa de la Universidad Franco Ingleacutes

Por su parte Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Presidente Saliente de AICI Capiacutetulo Meacutexico precisoacute que la mem-bresiacutea acadeacutemica constituye una gran oportunidad ya que establece un viacutenculo directo entre el quehacer uni-versitario y la AICI ldquoPara nuestros estudiantes significa el acceso a educacioacuten de calidad y para nuestro equipo docente se convierte en una guiacutea para impartir caacutetedra de acuerdo a las competencias baacutesicas de la profesioacutenrdquo

LILIANA LUNA se desempentildea como VP Eacutetica y Proto-colo de AICI Capiacutetulo Meacutexico

De izquierda a derecha Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Past President de AICI Capiacutetulo Meacutexico Manolo Trujillo Coordinador de la Licenciatura en Imagen Ejecutiva y Corporativa del IUFIM y Vicepresidente de Educacioacuten de AICI Capiacutetulo Meacutexico Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Ing Alain Galicia Pimentel coordinador de tecnologiacuteas de la informacioacuten del IUFIM

AICI PRESENTA LA NUEVA MEMBRESIacuteA ACADEacuteMICAPOR LILIANA LUNA

26 | October 2015 magazine

University students around the world who are pursuing careers in image consulting will be able to enjoy AICI benefits with a membership

designed especially for them

On August 29 during the gala dinner of the 2015 AICI Global Conference in Washington DC the new academic membership was formally introduced

This alliance founded on AICI international standards marks a significant milestone in guaranteeing the expertise and credentials of image professionals Through this new affiliation thousands of future image consultants will be able to take an active role in AICI allowing them to have access to the most current knowledge and innovations in the image industry

AICI President Jane Seaman AICI CIP stated that during the last 25 years AICI has strived to develop establish and implement the highest certification levels in the image profession and she added that the academic membership is a way of opening new opportunities for future professionals in the

image industry providing educational programs and certification that will promote the vision of AICI

ldquoThe idea of bringing students into the International Association of Image Consultants was born of the need to strengthen the educational standards with which a graduate enters the professional field Through a series of steps the student will have an opportunity to learn and interact with experts of international staturerdquo explained Manolo Trujillo Coordinator of the Degree in Executive and Corporate Image of La Universidad Franco Ingleacutes

Hildeberto Martiacutenez Vice Chancellor of La Universidad Valle Continental Monterrey added that the academic membership constitutes a great opportunity because it establishes a direct link from university studies to AICI ldquoFor our students it means access to quality education and for our teaching team it becomes a solid framework of fundamental competencies for the image professionrdquo

LILIANA LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

Victor Vaacutezquez Tesorero de AICI Capiacutetulo Meacutexico firmando como testigo de la Universidad Valle Continental en la ceremonia de la membresiacutea acadeacutemica

Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Coca Sevilla AICI CIP VP de Comunicaciones de AICI Global y Presidente de AICI Capiacutetulo Meacutexico

AICI PRESENTS THE NEW ACADEMIC MEMBERSHIPBY LILIANA LUNA

The Association of Image Consultants International | 27

BETWEEN US

FIRST TIME MY EXPERIENCE AT THE 2015 AICI GLOBAL CONFERENCEPOR VANESSA SIMONETTI

Pocas veces en la vida uno tiene la oportunidad de aprender tanto en tan poco tiempo en primer lugar por los conocimientos y

experiencias compartidas por los participantes de todo el mundo pero mucho maacutes importante por el ejemplo de sencillez humildad y sabiduriacutea de vida del equipo humano que dirigioacute este evento Conociacute personas que han logrado meacuteritos impresionantes y son incluso reconocidas como Guruacutes en sus respectivos mercados pero no han permitido que el eacutexito y la fama los distraigan de su principal misioacuten DAR Dar a las personas que lo necesitan las herramientas y orientacioacuten para que a traveacutes del mejoramiento de su imagen logren ser mejores personas y profesionales proyectando una imagen en perfecta armoniacutea con sus valores y objetivos

Vuelvo a Peruacute con la sensacioacuten incomparable de tener nuevos grandes amigos de todo el mundo a quienes ofrezco mi casa como suya

Only a few times in life do you have the opportunity to learn so much in such a short time This was the case at the AICI International

Conference First because of the knowledge and experiences shared by attendees from around the world but even more important due to the example of simplicity humility and wisdom about life displayed by the team who led this event

I met people who have achieved remarkable success and are recognized as gurus in their respective markets However they have not let success and fame distract them from their primary mission to GIVE They give people the tools and guidance to improve their image helping them to become better people and professionals and to project an image in perfect harmony with their values and goals

I returned to Peruacute with the unique feeling of having great new friends from around the world and I look forward to welcoming you should you visit

VANESSA SIMONETTI left the corporate sector to become an independent image consultant based in Lima Peru Since 2014 she has promoted IITTI standards and certification for professionals organizing corporate training and workshops for personal image management

28 | October 2015 magazine

BY CAROLINA D TAN AICI FLC

270 PARTICIPANTS FROM 32COUNTRIES this is a united nations conference of image professionals

For me the warm welcome began days before the conference formally opened As I was exploring the Renaissance Arlington Capital View Hotel I was greeted by the President of the AICI Washington DC Chapter the beautiful Cindy Ann Peterson AICI FLC

The next two days we toured the US Capitol and then explored the National Gallery of Art with Carla Mathis AICI CIM co-author of the image industry classic The Triumph of Individual Style I enjoyed meeting new friends some of whom I was already connected with online

Dr Jennifer Baumgartner opened the conference with a presentation that was inspiring and that challenged ldquofast-fashionrdquo

Howard Robertsrsquo animated and entertaining delivery of his ldquoBrand Your Inspiration to Create Your Own Brandrdquo used the entertainer Madonna as an example of a music icon who has sustained the magic for decades by having a strong brand

I was asked to participate in the ldquoAICI Walks the Runwayrdquo fashion show a new event at the conference Being a former model helped boost my confidence It was fantastic to wear the original creation of one of AICIrsquos talented designers Delby Bragais AICI CIP whose SpringSummer 2016 Collection was to be showcased at the inaugural Style Fashion Week in New York City on September 10

The CIM Round Table discussions inspired us as we moved from table to table absorbing a rapid flow of valuable information Thank you to all of our Certified Image Masters and Founders as they shared generously from the heart

The Association of Image Consultants International | 29

The evening gala was a real showcase of achievements elegance beauty and dancing

Lastly if you think for a moment that momentum slowed on the last day yoursquore wrong the four-hour session with Sarah Hathorn AICI CIM was powerful I emerged committed to reviewing analyzing and applying her principles in my consulting business

Sarah Brummitt AICI CIP and Sue Donnelly AICI CIP brought the conference to a brilliant close with their thought-provoking ldquoInspiring Change Making Over the Image Industryrdquo We were asked to clarify the ldquowhyrdquo in our image business instead of just the ldquohowrdquo and ldquowhatrdquo

So why is the AICI Global Conference worth the cost and 37 hours of flying from Manila to attend the conference Thatrsquos easy to answer

bull Friendshipsbull Professional learning at the highest levelbull Valuable collaborationsbull The certification advantagebull The in-person experience of seeing feeling

being with and believing in each other and what we do

Irsquom truly proud to be part of AICI

CAROLINA D TAN AICI FLC is the founder and president of Enhance Your Image Training Consultancy A former model and television host she is also an alumna of John Robert Powers International and has been its active consultant at the school for 16 years She was recognized at the AICI Conference Awards Night for achieving her FLC certification in 2015

BY GIULIA SAMMARCO

The first time I heard about AICI was from a dear friend of mine Martha Risco who had been a member of the Association for several years by

this time

As a clinical psychologist with an MBA and a banking and finance background I started working as an image consultant almost by chance Corporations both Peruvian and international began asking me to speak about protocol etiquette and human relationships from a psychological perspective So it was through their books and articles that I first became acquainted with some AICI members

Realizing the importance of certification and talking with Martha I came to the conclusion that becoming an AICI certified member was the best way to grow as a professional image consultant

When we learned that this yearrsquos conference was in Washington DC and AICI would be celebrating

its 25th anniversary it took us less than a minute to decide we had to be a part of it

It turned out to be everything we expected it to be We had a chance to meet and share time and experiences with the BEST image professionals I had the opportunity to sit and talk with masters Carla Mathis AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Dr Joyce Knudsen AICI CIM The AICI principles of being open generous and helping each other in everything we might need definitely proved to be true When I unfortunately became ill during the conference and needed a doctor I was accompanied by one of our Washington DC Chapter hosts chapter president Cindy Ann Peterson AICI FLC These ladies are so caring

Attending this conference opened my eyes to the significant difference we can make in other peoplersquos lives by helping them explore and express all the greatness they have inside

GIULIA SAMMARCO is a senior executive with experience managing institutional and public affairs corporate image communications corporate social responsibility and press strategies at an international level in finance telecom and banking She has a sincere interest in supporting the economic and social development of her homeland Peruacute

The Association of Image Consultants International | 31

EXPANDING THE VISION SUE DONNELLY RECEIVES AICIrsquoS JANE SEGERSTROM AWARD

This award is named in honor of the late Jane Segerstrom an AICI Houston Chapter and AICI

International Board member whose vision and association work set the foundation of AICIrsquos international growth The Jane Segerstrom Award first awarded in 1997 is bestowed upon a person who has helped to further our worldwide associationindustry vision

Sue Donnelly AICI CIP became the sixteenth recipient of the Jane Segerstrom award for her imaginative approach to expanding the field of image consulting Sue is known worldwide for her eclectic approach to style and her commitment to sharing her experience and insights with her fellow AICI image consultants (See the article on page 8 for a taste of Suersquos creativity and watch for an AICI GLOBAL profile in 2016)

RISING STAR AWARD NEHA MALHOTRA

The Rising Star Award is given to a new member who has achieved accelerated success

as a newcomer to the field

Neha Malhotra has been featured in leading newspapers for her active participation in fashion and lifestyle events corporate workshops and guest lectures Her workshops in India have been tailored to diverse

audiences including corporate employees couture clients and teenage girls She has leveraged her public speaking skills to grow her business reputation Additionally Neha has taken the initiative to connect with all AICI members in India and has enlisted their cooperation to help establish an AICI chapter there

THE AICI AWARD OF EXCELLENCE

Awards of Excellence are given to members who over the years have served AICI in a

variety of capacities demonstrating outstanding commitment to the growth and well being of the entire association The two recipients this year have contributed to AICI in so many ways a brief description does not do justice to their accomplishments

AWARD OF EXCELLENCE FOR CONTRIBUTION JOANNE RAE AICI CIP

Joanne Rae came onto the AICI International Board at a very challenging time in AICIrsquos history when the administration and financial viability of the organization was in peril Today AICI is experiencing a new era including a strong management company relationship financial stability membership growth and a 25th anniversary conference that is an incredible celebration of AICIrsquos achievements to date All of this has been made possible because of Joannersquos dedication to AICI (Read more about Joanne in the

Member Spotlight from the April 2015 issue of AICI GLOBAL)

AWARD OF EXCELLENCE FOR PARTICIPATION JOSEPHINE LUI AICI CIP

Josephine Luirsquos commitment to AICI has been tireless The current President of AICI Malaysia Chapter she served on the Board as VP Education and President Elect from 2010 to 2014 and she was voted 2013 Chapter Member of the Year by her fellow AICI Malaysia Chapter members Josephine has worked diligently to showcase the presence of AICI in Malaysia including her appearance in 2010 as one of the six international speakers at the Business Network International World Conference in Malaysia

BETWEEN US

A CONSTELLATION OF AICI STARS

32 | October 2015 magazine

BETWEEN US

AICIrsquoS IMMIE BRAVO AWARD GOES TO NICKOLAY LAMMBY SUSAN HESSELGRAVE AICI FLC

ldquoI am without a doubt the worst-dressed person here tonightrdquo Nevertheless the

young man in denim and sneakers who stepped up to the podium to accept AICIrsquos Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo) has made an impact on the development of positive self-image that will be felt by the entire image profession over the decades to come

Nickolay Lamm is a visionary in the truest sense of the word At age 26 he has already built a significant career as an artist and researcher creating thought-provoking vividly designed content on the internet

One of his passions is a concern with the negative impact on self-image of idealized media depictions of the human form That led to his asking this question in 2013 What if fashion dolls were made using standard human body proportions His project was discussed by HuffingtonPost Today Time LA

Times Good Morning America CNN CBS The Daily Beast and even Cosmopolitan

Then people started asking ldquoWhere can we buy these dollsrdquo

The visionary became an inventor On March 5 2014 Lamm launched a crowdfunding campaign to produce dolls with typical human body proportions More than 13621 backers preordered over 19000 dolls A mere eight months later Lammily was born A beautiful ldquoregularrdquo teenager she now has her own fans website and Lammily TV

Lamm says he created ldquoregular Barbierdquo for one reason ldquoI wanted to show that average is beautifulrdquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

AICI recognizes outstanding contributions in the field of image by persons or companies outside the association with the Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo)

ldquoSome interpreted the crowdfunding campaign slogan ldquoAverage is Beautifulrdquo as a message of aspiring to mediocrity or creating a new societal standard However I see lsquoaveragersquo as inclusive of all of us not a standard which excludes I want to show that reality is beautiful that life is beautiful and there should be a line of dolls which reflects this factrdquomdashNICKOLAY LAMM ldquoTHE FUTURE OF LAMMILYrdquo

Nick

ola

y Lam

m

The Association of Image Consultants International | 33

BETWEEN US

Recipients of the AICI Presidentrsquos Award are chosen at the end of the Presidentrsquos term and given to individuals who the President deems to have

made a very special contribution to the development and growth of AICI The 2015 recipients of the newly established award

DELBY BRAGAIS AICI CIP for the incredible work she did on developing and introducing the FLC live proctor option introducing the FLC paper exam in Chinese and achieving the highest number of FLC test registrations in any one year in AICIrsquos history

RIET DE VLIEGER AICI CIP for her hard work and determination in implementing AICI City Circles a new chapter rebate policy and being the seed to our new Academic Membership program Thanks to all

three of these projects she has laid the foundations for considerable growth of AICI membership

SUSAN HESSELGRAVE AICI FLC for her hard work on the AICI GLOBAL magazine She has raised the professionalism of the publication to an entirely new level resulting in hundreds of thousands of external hits attracting new Preferred Partners and exemplifying AICIrsquos mission to set and promote the highest professional standards for image consultants

MANOLO TRUJILLO for his support and contribution to the successful launch of the new AICI Academic Membership project He has been an incredible force working behind the scenes to bring this idea to fruition Building relationships with universities he has helped open the doors to hundreds of students to be a part of AICIrsquos educational programs

CHAPTER AWARD FOR ACHIEVEMENTMEXICO CITY CHAPTER Exemplary achievements in certification chapter growth and new initiatives to further the vision of AICI including the launch of academic membership and their selection as the host chapter for the 2017 AICI Global Conference

CHAPTER AWARD FOR CERTIFICATIONMEXICO CITY CHAPTER Hosting the first FLC Online Proctor (OLP) group test at a chapter

MALAYSIA CHAPTER Hosting the pilot FLC Paper Test in two languages simultaneously

CHAPTER AWARD FOR EDUCATIONSAN FRANCISCO BAY AREA CHAPTER Consistently offering a high quality Education Conference with members coming from around the world to attend

CHAPTER AWARD FOR GROWTHHONG KONG CHAPTER Chapter growth with membership increasing by almost 200 in one year

MEXICO CITY CHAPTER Growth for AICI through the implementation of the academic membership initiative

NEW AWARD DEBUTS AT CONFERENCETHE PRESIDENTrsquoS AWARD

AICI CHAPTER AWARDS

34 | October 2015 magazine

2015 AICI CHAPTER PHILANTHROPY AWARDAICI Malaysia Chapter donated all profits from their 3rd Educational Conference plus a contribution from the Chapter to support PERKIM a non-governmental organization that works to assist the welfare of patients with ichthyosis in Malaysia Icthyosis is a skin disease that is in most cases congenital Victims of the disease find it difficult to secure education or employment due to discrimination because of their disfigurement They are also unable to work in very hot environment as they may get heat stroke due to their skin condition There are over 300 patients with this disease in Malaysia It is their hope that Malaysians will come to accept them as part of the society

AICI Washington DC Metro Chapter adopted the Dress for Success Project which helps women get back into the

workforce by providing clothing coaching and training During the Chapterrsquos ldquoDonation Driverdquo in April this year the Chapter helped in the collection of suits other business-appropriate apparel shoes and accessories for the project

2015 AICI INDIVIDUAL PHILANTHROPY AWARDSunny Wang Yun AICI FLC (AICI Beijing Chapter) is dedicated to helping children and young people from vulnerable social groups Her philanthropic efforts have

been aimed at promoting their mental health as well as providing practical social skills to have a happy life

During the past two years Sunny gave lectures on various occasions to college students who are from extraordinarily poor families She coached them individually and as a group in how to use dress and image skills to make a difference in their lives As a volunteer in a local school for deaf and hearing-Impaired children she taught childrenrsquos etiquette a skill not normally provided for this special needs population

AICI GIVES BACKTHE 2015 PHILANTHROPY AWARDS

CHAPTER MEMBER OF THE YEAR AWARDS

SILVIA GUERRA AICI FLCndashGuadalajara ChapterSHANNA PECORARO AICI CIPndashNew YorkTri-State Chapter KEIKO COUCH AICI CIPndashTokyo ChapterWENDY CRESPI FRANCO AICI FLCndashMexico City ChapterSANDRA OTIPKAndashChile-Santiago ChapterCINDY TIENndashSingapore ChapterJOANNE RAE AICI CIPndashWashington DC Metro ChapterCAROL ROBICHAUD AICI CIPndashCanada ChapterDAISY CHONG SACK MOIndashMalaysia Chapter

Chapter Member of the Year awardees will be featured in the January 2016 issue of AICI GLOBAL

The Association of Image Consultants International | 35

BETWEEN US

KOREA BUSAN CHAPTER

SHANGHAI CHAPTER

AICI WELCOMES TWO NEW CHAPTERS

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

ROSSY GARBBEZ Rossy Garbbez AICI CIM

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Sarah Hathorn AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Soo Wildermuth AICI CIM

Rossy is president of Garbbez Consulting Group as well as

founder and past president of the AICI Guadalajara Chapter She is also the first AICI member in Latin America to achieve her Certified Image Master certification She has appeared on Televiso Guadalajara and written for Suit Magazine Negocios Vanitips among others She is the author of the book LOGRA TU MEJOR IMAGEN MUJER published by Editorial Trillas (2010)

CONGRATULATIONS ROSSY ON YOUR ACHIEVEMENT

36 | October 2015 magazine

UPCOMING EVENTSCONSULTORIacuteA DE GRAN LUJOLarisa Hinojosa LH Style Coach

Thursday October 8 2015 1200pm CDT mdash MEXICO-GUADALAJARA

For more information visit Consultoria de Gran Lujo

HOW TO TAKE THE WORK OUT OF NETWORKINGJim Roman Business Development Expert

Tuesday October 13 2015 1200pm EDT mdash NEW YORK

For more information visit How to Take the Work Out of Networking

INTERNATIONAL IMAGE CONSULTANT DAY CELEBRATE WITH AICI Monday November 23 2015

Download IICD graphics here International Image Consultant Day

LA COMUNICACIOacuteN NO VERBAL UNA HERRAMIENTA DE PODERManolo Trujillo LIEC Imagen Ejecutiva y Corporativa

Wednesday November 25 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La comunicacioacuten no verbal una herramienta de poder

ldquoPLANIFICA TU EacuteXITOrdquo GANA MAacuteS Y TRABAJA MEJOR COMO CONSULTOR DE IMAGENCarie Mercier-Lafond Karysa y Expertos en Imagen

Wednesday December 2 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit Planifica tu Eacutexito

LA VESTIMENTA SENSACIONES QUE PRODUCEN Y SUS PERCEPCIONESPaty Valdes AICI FLC

Wednesday January 13 2016 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La Vestimenta Sensaciones que producen y sus Percepciones

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

The Association of Image Consultants International | 37

DONNA CAMERON previously worked in film multimedia and marketing before establishing and managing a number of programs in the Australian public sector to help marginalized people transform their lives through confidence building presentation and employment opportunities Her initiatives were recognized with two Prime Ministerrsquos Awards She established Body Map Wellbeing + Style Strategies in 2012 with her sister Dr Nadine Cameron Donna is also the President of the AICI Melbourne Chapter in Australia

SHAUNDA DURHAM is the director of an academic support center that helps develop studentsrsquo public speaking and presenting capabilities and is a communication instructor in Northern Virginia She conducts professional development workshops for students focusing on image business and professional communication Currently pursuing Image Consultant Certification from the Fashion Institute of Technology she plans to open a consulting business specializing in image and professional development for the diverse college student population

ZAKIYA MILLS-FRANCOIS is the owner and Managing Director of ZM Image Consultants Limited based on the Caribbean island of Trinidad and Tobago She has over 10 years of experience in marketing branding PR corporate communications crisis communications protocol and events management Zakiya has many publishing credits to her name including as a weekly writer for the Consumer Tips Column in the Trinidad Express and Guardian Newspapers from 2004-2007 and as editor of the quarterly professional magazines MILLnet (manufacturing) and BG Life (energy) She is certified by the London Image Institute in Advanced Image Consulting and Professional Development

STEFANIA ROLANDELLI is the mother of twins who she says ldquohave taught me to watch the world with curiosityrdquo Born by the sea in Liguria Italy she currently lives in Sasso Marconi near Bologna Extensive travelling for her former career in sales taught her to deal with people of all ages genders nationalities personalities and cultures Stefania decided to explore the world of image because she is fascinated by its expressive strength and she wanted ldquoto look beyond what I see in order not to judge it but to attach a meaning to itrdquo Origami Image Consulting

INTRODUCING THE AICI GLOBAL

EDITORIAL TEAMWhen I put out the call for volunteers to assist with AICI GLOBAL I had no idea that there would be so many enthusiastic responses from such highly qualified candidates (including the magazinersquos former Editor in Chief Thea Wood AICI FLC) It is with pleasure and gratitude that I introduce the new members of the AICI GLOBAL Editorial Team Starting with this issue their assistance in producing the magazine is significant They join me and our proofreaders Bernie Burson AICI FLC and Beth Strange AICI CIP

mdash SUSAN HESSELGRAVE EDITOR IN CHIEF

BETWEEN US

38 | October 2015 magazine

JOAN VAN ALLEN brings over 15 years of experience managing technology and marketing programs in the corporate sector as well as considerable experience coordinating corporate personal and recreational events to her new career in image consulting Currently attending the Fashion Institute of Technology in New York she has started her own business Starlight Total Image Joan is a food and wine enthusiast who lives on the Fox River northwest of Chicago Illinois She is also a local chapter president of the National Association of Professional Women

KATHRYN WINTERLE-ILLO is the founder and president of All Seasons Image Consultants LLC located in Medford Lakes New Jersey just outside of Philadelphia Pennsylvania In addition to image consulting Kathryn is an attorney with the State of New Jersey and a sales associate for a retailer of classic womenrsquos apparel She and her husband Jim enjoy lakefront living traveling and spending time with their two beautiful grandchildren

THEA WOOD AICI FLC is Austinrsquos Signature Stylist as well as the co-host of Over40Chat on Twitter Shersquos also a public speaker and freelance writer who specializes in image consulting for women over 40 in male-dominated industries Her advice has appeared on local television and radio shows in Austin as well as national media like Fox News Magazine The Fashion Spot and RetailMeNotcom Thea hasnrsquot missed an episode of Project Runway in 14 seasons and still dreams of being a rockstar

The Association of Image Consultants International | 39

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT GIGI JABER AT ADVERTISINGAICIORG FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE JANUARY 2016

Page 4: AICI Global October 2015

PUBLICATION CREDITS

Issue 12EDITOR IN CHIEFSusan Hesselgrave AICI FLC

VP COMMUNICATIONSCoca Sevilla AICI CIP

ASSOCIATE EDITORSDonna CameronShaunda DurhamZakiya Mills-FrancoisStefania RolandelliJoan Van AllenKathryn Winterle-IlloThea Wood AICI FLC

FEATURED CONTRIBUTORSDonna CameronShaunda DurhamHelen Fulin HaoChristine GreeneisenSusan Hesselgrave AICI FLCJinny KoLiliana LunaZakiya Mills-FrancoisMarilyn Neel

Christina Ong AICI CIMGuilia SammarcoJane Seaman AICI CIPVanessa SimonettiCarolina Tan AICI FLCAnna Soo Wildermuth AICI CIMKathryn Winterle-IlloThea Wood AICI FLC

PROOFREADERSBernie Burson AICI FLC Beth Yvette Strange AICI CIP

LAYOUTLimb Design

AICI GLOBAL is produced quarterly by Association of Image Consultants International a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants AICI GLOBAL promotes AICIrsquos ideas activities interests and goals to its members Responsibility is not assumed for the opinions of writers or other articles AICI GLOBAL does not endorse or guarantee the products and services it advertises

2015copy Association of Image Consultants International All rights reserved

No part of this online publication may be duplicated or reproduced without permission from the publisher While every effort is made to ensure accuracy of information included in the magazine at the time of publication the publisher shall not be liable for damages arising from errors or omissions

FOLLOW USon twitter

LIKE USon facebook

4 | October 2015 magazine

PRESIDENTrsquoS LETTER 7

PG08BUSINESSFive Strategies for Becoming Real 8Member Spotlight Patrick Chun 11

PG14MASTER INSIGHTSSo Yoursquore Having an Employee Presentation Problem 14Interview Tips for Hiring Managers 16Ensure Your Interview Success 18

PG21FEATUREAICIrsquos Authentic Beauty unCompromised 21Diversity Championed on the Runway 23Visions for AICI A Look to the Future 24AICI Presents The New Academic Membership 26

PG28BETWEEN USFirst Time My Experience at the 2015 AICI Global Conference 28A Constellation of AICI Stars 32AICIrsquos IMMIE Bravo Award Goes to Nickolay Lamm 33Chapter Awards 34New Award Debuts at Conference 34Philanthropy Awards 35Chapter Member of the Year Awards 35Two New AICI Chapters 36AICIrsquos Newest Certified Image Master Rossy Garbbez 36Upcoming Events 37Introducing the AICI GLOBAL Editorial Team 38

Inside This Issue

The Association of Image Consultants International | 5

wwwaiciorgAuthentic_Beauty

aiciglobalgmailcom

Vision the ability to think about or plan the future with imagination or wisdom Our AICI founders had a vision of creating a world-class association for image professionals

Cecilia Stoeckicht our international VP of Conference had a vi-sion of reigniting our membersrsquo enthusiasm for Conference Riet de Vlieger our past VP of Chapter Relations had a vision of edu-cational bodies and associations having access to our world-class certification programs and I had a vision that AICI could become the ultimate voice in championing that we are all beautiful no mat-ter our shape size sex creed or color

For those of us who were lucky enough to attend the global conference in Washington DC we heard consistently from our incredible keynote speakers Dr Jennifer Baumgartner Howard Roberts Sue Donnelly and Sarah Brummitt that many individu-als companies and image professionals have given themselves the green light to change their vision in order to reflect the world we live in today We learned that having a vision helps us see first within ourselves and then allows us to share with others our big-gest ideas and tell our stories Itrsquos our stories that inspire our cli-ents and audiences Without vision itrsquos difficult for us to develop a good strategy or roadmap to move forward

Nelson Mandela so beautifully said ldquoAction without vision is only passing time vision without action is merely day dreaming But vision with action can change the worldrdquo Our founders did create a world-class association that now has the highest qualified im-age professionals in the world Cecilia Stoeckicht did reignite our enthusiasm for conference Riet de Vlieger has opened up our world-class certification program to over 3000 students and I will see our Authentic Beauty unCompromised program launched on International Image Consultants Day on November 23 2015 It all started with a vision

There is an abundance of vision to be shared with us all in the pages of this edition of our global magazine May the words within ignite a new vision within all of us as we each have the ability to change the world

SINCERELYJANE

LETTER FROM THE PRESIDENT

ldquoACTION WITHOUT VISION IS ONLY PASSING TIME VISION WITHOUT ACTION IS MERELY DAY DREAMING BUT VISION WITH ACTION CAN CHANGE THE WORLDrdquo

ndashNELSON MANDELA

The Association of Image Consultants International | 7

In their closing keynote session at the 2015 AICI Global Conference Sarah Brummitt AICI CIP and

Sue Donnelly AICI CIP challenged

us to re-imagine our work and the

way we do it They prompted us to

throw away ldquothe rulesrdquo and ldquodress

outside the boxrdquo In a presentation

rich with detail they offered five

strategies to put into practice in our

businesses and in our lives

STRATEGY ONE TELL YOUR STORY

Own it Your power lies in your ability to be real When you reveal yourself other people will start to recognize themselves in your stories

STRATEGY TWO FIND OUT WHATrsquoS REALLY IMPORTANT

The ldquoWHYrdquo of why yoursquore doing what yoursquore doing is what will

shape the ldquowhatrdquo and the ldquohowrdquo

As Donnelly put it ldquoSometimes you

get stuck in the mud and you donrsquot

know whatrsquos important People will

tell you lsquoYou need some MampMsrsquo or

lsquoYou need OREO cookies because

OREO cookies will give you the

boost you need on your websitersquo Or

lsquoRice milk Itrsquos the in thing Itrsquos the

thing of the futurersquo Or lsquoCelery How

can you go wrong with something

BUSINESS

FIVE STRATEGIES FOR BECOMING REALBY SUSAN HESSELGRAVE AICI FLC

ldquoThatrsquos what real love amounts to mdash letting a person be what he really is Most people love you for who you pretend to be To keep their love you keep pretending mdash performing You get to love your pretense Itrsquos true wersquore locked in an image an act mdash and the sad thing is people get so used to their image they grow attached to their masks They love their chains They forget all about who they really arerdquomdashJIM MORRISON

8 | October 2015 magazine

thatrsquos been around foreverrsquo But nobody knows what you stand for If your Why was concentrated on health would you buy all these products No Fill your basket based on your Why This saves you money time clarity And it attracts the right clients because you share the same valuesrdquo

Think about what you might stop doing Think about all the things you do now to promote your business (networking webinars blogging etc) and make a list of the ones that donrsquot inspire you Take them out of your ldquobasketrdquo Brummitt and Donnelly stress that everything you do should fill you with passion If you dread network-ing you shouldnrsquot be doing that If yoursquore not a good writer why are you trying to do that

STRATEGY THREE RAISE YOUR VIBRATION

The core principle in this strategy is that we need to be inspired our-selves in order to inspire others We can increase our inspiration level by paying attention to both our inter-nal and external environments

bull Your Working Environment Clutter keeps you stuck

bull Your Companions Be discerning about the people you come into contact with Ditch the ldquodrainsrdquo people who suck you dry

bull Your Personal Presentation You need to think about the clothes that you wear and be inspired filled with joy and possibility

ldquoWe can dress too much by the rules This is a dictated way of living that is not empowering Celebrate how [your clients] look and challenge a few more rules We need to open our experiences to see why people are doing what they are doingrdquo Donnelly cautioned Donnelly shared a story of a client she had early in her practice The client was a redhead with warm coloring and she arrived wearing pastel pink ldquoI just love this colorrdquo the client told her Donnelly ex-plained that pink was not the most flattering color for the client and dressed her in colors ldquoappropriaterdquo to her coloration ldquoI thought Irsquod done my jobrdquo Donnelly recounted ldquobut I did that client a disservice I should have found out why that pink was so important to herrdquo

Brummitt stressed ldquoWhat we do is huge We transform peoplersquos lives We are not a fluffy lsquonice to haversquo We need to go into our work with a big big WHY Get the deepest connec-tion with your clients So ask your-self lsquohow can I make the deepest connection with my clients todayrsquordquo

STRATEGY FOUR FIND YOUR ZONE OF GENIUS

Finding your zone of genius will re-plenish your passion When yoursquore in

your zone the day just whizzes by To find our own personal zone we need to go within We need to create space to have conversations with ourselves where we ask the ques-tions and can listen to the answers For Donnelly journaling helps her find those answers ldquoI get it outrdquo she says so she can ldquolet it inrdquo Your in-tuition Brummitt adds is intimately connected to your body Pay atten-tion to your gut instinct

STRATEGY FIVE NEVER STAND STILL

Keep moving forward holding before you your higher purpose your vision Your personal calling is as unique to you as your personal fingerprint Brummitt and Donnelly closed the conference with a rallying cry ldquoFigure out what you love then find a way to serve others with what you love to dordquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersec-tion of values identity and personal style

ldquoWho looks outside dreams who looks inside awakesrdquo

mdashCG JUNG

ldquoStanding still is the fastest way of mov-ing backwards in a rapidly changing worldrdquomdashLAUREN BACALL

ldquoAre you wearing it because you love it or because it sticks with the rules you were taughtrdquo

mdashSUE DONNELLY

The Association of Image Consultants International | 9

5-Day Executive Presence Certifi cation Program ndash Toronto Canada

A Golden OpportunityTo Enhance Your Career and Your Personal Brand As an AICI Image Consultant take the next step and become a Certifi ed Executive Presence System Coach

Develop the skills to train corporate clients atevery level from C-Suite to New Professionals

To learn more click here Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccom

Attention AICI Image Consultants

5-Day Executive PresCertifi cation Program

A Golden OppTo Enhance Yand Your PersAs an AICI Image Contake the next step andCertifi ed Executive Pr

Develop the skills to tevery level from C-Su

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Diane CraigPresident and Founder Corporate Class Inc

Next Executive Presence Certifi cation Training Program Toronto Canada February 8 ndash 12 2016

5-Day Intensive Program ndash All training materials includedManuals Slide Deck Proposal Templates plus moreTo learn more click here

Downtown Toronto Skyline

Executive Presence is neither exclusive nor elusiveTM

Patrick Chun is a man with a vision ldquoThe writing is on the wall Image consultants will be at the forefront of the next wave of company success

Companies that are forward-thinking will realize this It will be the softest of the soft skills mdash civility group communications and business ethics mdash that will make all the difference in company performancerdquo

Chun believes the image industry should be prepared to take a leading role He cites a recent study con-ducted by the Annenberg School of Communication and Journalism at the University of Southern California (FORTUNE June 10 2015) that concluded that develop-ing cultural competence and empathy across all levels of their organization were among the top priorities of C-suite executives

This is why he has developed the nonprofit Institute of Image Training and Testing International IITTI (pro-nounced ldquoETrdquo) For Chun people skills are paramount ldquoI came from the ranks of engineering in hi-tech Itrsquos a very different culture Management can be very insen-sitive I remember this was way back in the mid-80s when a co-worker just came into the office one day after years at that company and turned his desk upside down and then left I was right there People were re-

ally moved shocked He was a nice person very steady And then one day he couldnrsquot take it The frustration overwhelmed him The thing is technology may have changed but fundamentally we are still human beings That hasnrsquot changedrdquo

Considering his 20+ years running his own highly successful software company one might think Patrick Chun was the last person to spearhead an initiative that stresses the importance of ldquosoft skillsrdquo the ldquoBrdquo (behav-ior) and ldquoCrdquo (communication) of image to the future success of companies worldwide But he is convinced by his own experience ldquoMy company Greenwood Canada had a very low attrition rate That was because of our company culture People werenrsquot lsquoplug and playrsquo Programmers signed off on each piece of code with their name hellipThe Fortune 500 companies are winning because of their long history of corporate culture Soft

MEMBER SPOTLIGHT PATRICK CHUN BY SUSAN HESSELGRAVE AICI FLC

ldquoThe thing is technology may have changed but fun-damentally we are still human beingsrdquo

BUSINESS

The Association of Image Consultants International | 11

skills are not a sideshow not a lsquonice to haversquo Soft skills are directly tied to the bottom linerdquo

How important are soft skills to the success of a com-pany Chun provides a standout example with the online company Zapposcom ldquoThey went from zero to over a billion dollars in revenue in ten years ndash a blink of an eye How did they do that By a commitment to the company culture and brand values Zappos understands they are a customer-service company You know how they hire people They give them seven weeks of paid training Seven weeks Thatrsquos kind of unheard of these days And then at the end of that training they tell them lsquoIf you donrsquot want to work here wersquoll pay you not torsquo Because they donrsquot want money to be the reason people hire on Zappos understands that people who donrsquot believe in the culture will hurt the bottom linerdquo And what is Zapposrsquo tagline a company only made pos-sible by the evolution of internet technology Powered by servicereg (For a more detailed look at Zappos see the post at Corporate Culture Revolution)

Chun pays attention to soft skills at home too His two daughters a 6th grader and a sophomore in high school just like many youth today interact with their smartphones a lot ldquoI donrsquot like it how it tends to take over I encourage them to think independently Our youth are constantly bombarded by messages some almost subliminalrdquo He knows what works for his family in terms of ldquounpluggingrdquo and having real-time conver-sations ldquoI take them camping in places where there is no WiFi The week before the AICI Conference we went camping and swimming near Whistler Itrsquos our tradition to go camping every summer We have a great timerdquo The best place to get away from it all Out in the middle of nowhere with no cell service

According to Chun the image industry will be the next big thing in providing companies with a competi-tive advantage ldquoSomeday soon there will be a CPO in every company A Chief People Officer This person will provide a synthesis of HR [human resources] and image skills Right now HR is a second-class citizen That will change The CPO will be someone either an internal po-sition or an outsourced consultant who will for instance go to all the important meetings and listen not to the content of the meeting but the feel of the meeting Body language Interactions Non-verbal cues How people are feeling after the meetingrdquo Image professionals will become the go-to experts in this arena and their skill set will expand and deepen to encompass aspects such as business ethics and group communications ldquoImage con-sultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partner-ships with the corporationrdquo

For more information on how IITTIorg can partner with image consultants visit the Education resources on the AICI website By the end of the year Chun plans to offer a series of videos and white papers that can be used by AICI members to educate and engage corporate decision makers

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is cur-rently writing a book exploring the intersection of values identity and personal style

ldquoSomeday soon there will be a CPO in every company A Chief People Officer hellip Image consultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partnerships with the corporationrdquo

12 | October 2015 magazine

CHRISTINA ONG an AICI Certified Image Master is the founder of Imageworks a leading corporate image consultancy firm based in Singapore with a 20-year track record of empowering global brands like Bally Mercedes and Citibank for corporate excellence through her signature Branding Through Peoplereg progwrams She is a sought-after speaker educator and thought leader in the field with interviews on radio and TV as well as print media including Harpers Bazaar Womenrsquos Weekly Style Straits Times and South China Morning Post

When was the last time you walked into a retail out-let restaurant or office

only to be turned off by a carelessly dressed untrained or disengaged member of staff Disappointing to say the least

Is this also happening to customers in your business Chances are you never really know Research shows that customers simply take business elsewhere Worse still they may complain on social media

Inconsistent service not only impacts bottom line profits today it erodes the companyrsquos future business And the problem is even bigger Not only do front-line teams

fail to deliver the brandrsquos promise the same is true all the way up the corporate ladder to leaders

While managers may think the problem lies in who HR is hiring how theyrsquore interviewing prospects or even internal training strategies the problem is often rooted deeper

To consistently deliver brand experiences that keep customers coming back for more start by observing and asking three crucial questions before suggesting ad hoc ldquoimagerdquo improvements to front-line employees

1 Are the companyrsquos internal emails memos and oral communications

ldquobrand-worthyrdquo Would they stand up to being put on a billboard with your brandrsquos name as the author

2 Do employee training benefits and advancement opportunities epitomize the brandrsquos qualities Does the company treat its employ-ees the way it wants its customers to be treated Are they missing a key brand message like excellence respect fun or safety

3 Finally does management believe in the brand promise How do they demonstrate their commitment to this in the appearance behavior and communication of employees representing the brand throughout the ranks of the organization

SO YOUrsquoRE HAVING AN EMPLOYEE PRESENTATION PROBLEMBY CHRISTINA ONG AICI CIM

MASTER INSIGHTS

14 | October 2015 magazine

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview

ENSURE THAT THE FIRST IMPRESSION YOU GIVE IS YOU AT YOUR BEST

DO YOUR HOMEWORK Educate yourself about the work and the culture of the company There is a lot of information available online Read press releases and search for photos and articles

OPTIMIZE YOUR ONLINE ldquoBRANDrdquo Make sure your online presence matches who you are at your best not your complaints about the world or your colorful social life

ANNA SOO WILDERMUTH an AICI Certified Image Master is president and founder of Personal Images Inc specializing in helping corporations and individuals project an executive presence that conveys confidence and success in business and social settings She served as International President for AICI 2003-2005 and in 2008 received AICIrsquos Award of Excellence She is also the co-author of CHANGE ONE THING Discover Whatrsquos Holding You Back and Fix It with the Secrets of a Top Executive Image Coach

ENSURE YOUR INTERVIEW SUCCESSBY ANNA SOO WILDERMUTH AICI CIMWRITTEN BY THEA WOOD AICI FLC

MASTER INSIGHTS

18 | October 2015 magazine

DRESS APPROPRIATELY You might go by the build-ing and see how everyone is dressing as they leave the building after work Or ask your company contact what they expect for interview attire

WEARING A JACKET IS ALWAYS IMPORTANT This applies to both women and men Outside of North America this will be a full suit for men and a skirt suit for women Particular to the United States and Canada if it is a very casual and relaxed organiza-tion men may wear a jacket with a companion pair of pants and women can pair a skirt dress or pants with a jacket

MIND THE DETAILS Men wear a tie Women avoid a low-cut neckline Jewelry must not be distracting

GROOMING IS CRITICAL Make sure your clothing is in the best of condition immaculate and well-fitting Hairstyles should be conservative and for men no facial hair (unless you are interviewing in an art or technology field) Downplay makeup for women And universally wear a minimum of scented products (cologne after-shave etc)

CONNECT Offer a smile and a solid handshake and introduce yourself with direct eye contact ldquoHello Irsquom Jane Doe Irsquom so pleased to meet yourdquo

DURING YOUR INTERVIEW

KNOW WHAT YOU WANT What is your goal in apply-ing for this position How does this position match who you are and what you want to achieve

KNOW WHAT YOU HAVE TO OFFER Increasing rev-enues managing large projects to completion solving marketing problems etc

SPEAK THEIR LANGUAGE Match the interviewerrsquos choice of words

AFFIRM YOUR INTEREST Ask if you can follow up with a call or email within a specific timeframe

AFTER YOUR INTERVIEW

ALWAYS SEND A THANK YOU NOTE IMMEDIATELY A handwritten note is best if possible However if you have poor handwriting type the note and sign it by hand (If the company first contacted you by email an emailed thank you may be appropriate)

IMAGE UPGRADE YIELDS BIG RETURNSldquolsquoKarenrsquo came to me through a client referral Karen is a personal banker who handles indi-viduals with $3 to $4 million portfolios She worked in a Chicago suburb and transferred to the downtown location under a new manager The new manager was not happy with her appearance or how she interacted with senior leadership Karen and I worked on all image related issues from hair to clothing facial expressions and body language She also took an assessment to determine her communica-tion style and help her navigate styles different from hers ldquo

Karen and I worked together for about 20 hours The change was dramatic Everyone was pleased and Karenrsquos career soared At a lunch I hosted for Karen and her business coach one year later I found out she was the yearrsquos top producer (the year previous she had been about to be fired) ldquo

THEA WOOD AICI FLC MBA is an indepen-dent image consultant based in Austin Texas and serves as associate editor for AICI Global She is the co-author of Socially Smart and Savvy

The Association of Image Consultants International | 19

20 | October 2015 magazine

FEATURE

In the past few years we have seen a gradual shift in the media as to how people are portrayed

Dove launched its Real Beauty campaign Macyrsquos has started to use curvier models in their catalogues and cosmetic companies are using the mature woman as their face of a product

I admire and support this change in the media But as an image profes-sional I can also recognize that as much as the media may put this more diverse woman in front of the camera they are not the ones who actually work with real people on a daily basis They are not the ones who stand in front of a mirror with a woman who has lost her confi-dence because of what she sees in the reflection or the teenager who thinks she sees something ugly or the gentleman who has lost his self-esteemmdashall because the media has convinced them that their reflection is not one of beauty

It is we image professionals who pick up the pieces and take our clients by the hand leading them to see themselves differently It is the combination of our expertise in understanding body shapes and proportions our ability to identify style personalities and our capac-ity to combine all of this with every clientrsquos unique lifestyle that makes us experts in expressing true beautymdashthe unique beauty of the individualOurs is the field of Authentic Beauty unCompromised

There is no one more qualified than The Association of Image Consul-tants International (AICI) to be-come the voice of Authentic Beauty unCompromised as AICI represents the highest qualified image pro-fessionals in the world The pur-pose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects products and messages that reflect that every personmdashno

BY JANE SEAMAN AICI CIP AICI INTERNATIONAL PRESIDENT

ldquoIn 2012 Plunkett Research reported that the average American woman is a size 14 and plus-sizes often classified as 14 to 34 ac-count for 67 percent of the population A survey of over 5000 US women by online retailer ModCloth found that ldquomore US women report wearing a size 16 dress than a size 2 and 0 combinedrdquo and ldquo57 percent of US women wear at least some clothing in sizes 16 and aboverdquo

AICIs

unCompromised

AuthenticBeauty

The Association of Image Consultants International | 21

matter their shape size sex creed or colormdashis beautiful

AICI will officially launch the Authentic Beauty unCompromised campaign on International Image Consultants Day November 23 2015 At the AICI Global Conference in Washington DC this August our own Catherine Schuller AICI CIP gave an inspiring presentation of one of the first

projects AICI will be championing the ldquoDesign A Dressrdquo competition This project will challenge young designers to create a runway-ready dress designed from concept to runway to fit and flatter women as they really are

AICI will seek out initiatives that cultivate an inclusive environ-ment in the world of fashion AICI recognizes the importance of our

collective global voice and our key

role in shaping this goal With one

voice AICI will champion authentic

beauty for all

JANE SEAMAN AICI CIP is the

founder of Imagine Image Con-

sultancy and co-founder of The

International Image Academy

(TIIA) She serves as International

President of AICI

22 | October 2015 magazine

DIVERSITY CHAMPIONED ON THE RUNWAY

Formerly a plus-size model for Ford and editor at plus-size mag-azine Mode Catherine Schuller AICI CIP has been an outspo-ken advocate of plus-size fashion But she doesnrsquot intend to

stop there Schullerrsquos goal is to create an inclusive fashion environ-ment for all ldquoEveryone from toddlers to trannies We started with plus wersquore now going for embracing diversityrdquo

And the fashion shows and media are paying attention

Executive Editor and Co-Founder of NYFW Plus (September 9-13 2015) Brandee Joyner told Manik Mag a lifestyle magazine for the curvaceous woman ldquoItrsquos time for plus-size fashion to be mainstreamed Therersquos no reason why more plus-size celebrities shouldnrsquot be rocking the latest from plus-size designersrdquo

Even the ultimate New York media insider The New Yorker ex-hibits an evolving attitude ldquoFor anyone accustomed to navigating the anxious crowds at uptown Fashion Week Full Figured Fashion Week can feel like passing from a land of famine into one of plenty The guests are more racially diversemdashthere were plenty of white people but much of the crowd was African-American and Latinomdashand they come in every shape and size short women with slim waists and enormous breasts tall women with narrow shoulders and thick torsos round women pear-shaped women and a few mesmerized men The atmosphere is celebratory rather than cut-throatrdquo (The New Yorker Sept 22 2014 ldquoThe Plus Siderdquo by Lizzie Widdicombe)

ldquoOnly 5 of all designs are created with plus size in mindrdquo

mdashCATHERINE SCHULLER AICI CIP

ldquoIrsquom making it so that everyday fashion shows just treat the runway as a metaphor for liferdquo

mdashCATHERINE SCHULLER ABBEYPOST MARCH 2015

The innovative company Alvanon specializing

in scanning technology to improve garment fit for the fashion industry has now developed a dress form based on thousands of scans of women and pro-portioned for sizes 16 and above This will provide designers with a key tool that allows them to design specifically for the larger figure

ldquoI thought the research behind the forms into body shapes was very interest-ing The forms have the womenrsquos curves in all the right places and the way the garments fall on this form is very close to how they would fall on a real bodyrdquo

mdashCARLA WOIDT TEMPERLEYALVANON CLIENT

The Association of Image Consultants International | 23

FEATURE

I would like AICI to continue developing a high level of ethics for image consultants I want AICI to inspire the next generation to have high values and to be seen with respect while changing the lives of others mdash ROSSY GARBBEZ AICI CIM

AICI will build success at the brand level without losing the human connection Members will be stakeholders in a resourceful and valuable community of image professionals who appreciate the value of the important work that they do mdash DOMINIQUE ISBECQUE AICI CIP FOUNDER

I believe the international front is incredibly important and we need to include countries like Italy and France Itrsquos vital that AICI grow and expand through Europe Asia and Africa mdash EVA KOECK-ERIPEK AICI CIM

I see AICI growing stronger via more international members and chapters giving AICI a stronger global perspective mdash HELENA CHENN AICI CIM

AICI will experience many changes Electronics will continue to grow in the running of AICI as well as in consultantsrsquo businesses Electronics however are somewhat impersonal and I am concerned about the loss of personal service the one-on-one consultation Speaking to onersquos client face to face is so important mdash CORALYN LUNDELL AICI CIP FOUNDER

AICI will offer easier affordable access to high-level education through the use of technology worldwide Members will achieve higher levels of certification to strengthen their position in the industry and in the minds of consumers Membership will grow through alliances with academic partners and strong connections made at international conferences will encourage strategic partnerships mdash MARION GELLATLY AICI CIM

AICI will evolve image consulting to embrace self-esteem assessments personal development public relations marketing concerns and much more I foresee CEOs seeing the value of what has been ldquomissingrdquo throughout their companies and seeking us out The statistics continue to show that reputations are often built on the basis of a three-second first impression mdash DR JOYCE KNUDSEN AICI CIM

VISIONS FOR AICIA LOOK TO THE FUTURE REPORTED BY DONNA CAMERON SHAUNDA DURHAM HELEN FULIN HAO SUSAN HESSELGRAVE JINNY KO ZAKIYA MILLS-FRANCOIS MARILYN NEEL GUILIA SAMMARCO VANESSA SIMONETTI CAROLINA TAN KATHRYN WINTERLE-ILLO

24 | October 2015 magazine

What I see next is the way image is being accepted in the corporate world And now we even have the ability with IITTI to assess and measure soft skills AICI will grow and expand through the young people through the colleges that are coming on board Image consulting is basically going to explode in the world mdash LYNNE MARKS AICI CIM

For more business opportunities to image consultants we should offer AICI members more educational opportunities and information directly connected to business By doing this AICIrsquos reputation and influence will be enhanced globally mdash HITOMI K OHMORI AICI CIM

My hope for the future of our industry is that people will think of image consultants like they do an accountant interior designer or business coach But the only way that will happen is if we as an industry grow together collaboratively mdash JENNIFER PARKINSON AICI CIP FOUNDER

AICI has a bright future if we will respond to the needs of the people and the countries with regard to what we have to share and teach We must be recognized for providing the most accurate image information on all related topics mdash JUDITH RASBAND AICI CIM

Over the next decade I envision a strong fiscally sound association with a growing membership While not forgetting we are a US-based organization it is important to grow our global presence and strengthen our certification program mdash ANNA SOO WILDERMUTH AICI CIM

AICI will be in universities in every country that has a global presence AICI image consultants will soon have a fundamental role in many fields such as professional presence and personal image therapy They will serve on retainer or as a permanent position in corporations as well as being the go-to consultants for retailers mdash CARLA MATHIS AICI CIM

Information and the exchange of new ideas are rapidly coming from the emerging economies and the developing markets I envision AICI being far more global possibly decentralized as we adapt to a wider arena of thought leaders This will help image consultants be relevant in meeting the diverse needs of a wider clientele AICI will also play a larger role in helping its members tap into growth opportunities in the global marketplace mdash CHRISTINA ONG AICI CIM

I see AICI becoming predominantly international because certification is a high priority in the international world Hopefully we will have 10000 members in ten years Then we will have lots of interest in our services The biggest challenge is marketing our industry throughout the world As entrepreneurs we need to join forces as a large group to invest in a major marketing campaign mdash ELAINE STOLTZ AICI CIM

I am so impressed by what Irsquove heard here at Conference so far The vibrancy the expansion the direction that wersquore going I love the inclusiveness and diversity size race culture and age This is the direction Irsquod like to see AICI continue in the next decade mdash ALYCE PARSONS AICI CIP FOUNDER

The Association of Image Consultants International | 25

FEATURE

Estudiantes universitarios de la Carrera de imagen de todo el mundo podraacuten gozar de los benefi-cios de AICI a traveacutes de una membresiacutea disentildeada

especialmente para ellos

El pasado 29 de agosto durante la cena de gala de la Conferencia Mundial de AICI en Washington 2015 se formalizoacute la nueva membresiacutea acadeacutemica en la que estudiantes de diferentes universidades seraacuten parte de la Asociacioacuten teniendo diversos beneficios entre los que destacan mayor acercamiento al gremio garanti-zando su profesionalizacioacuten en el aacutembito de la imagen de acuerdo a estaacutendares internacionales

A traveacutes de esta nueva membresiacutea miles de futuros consultores en imagen podraacuten participar de forma activa dentro de la Asociacioacuten lo que permitiraacute que tengan acceso a nuevos conocimientos y tendencias de la profesioacuten

Jane Seaman AICI CIP Presidente Mundial de AICI comenta que durante los uacuteltimos 25 antildeos AICI se ha esforzado por desarrollar establecer e implementar los maacutes altos niveles de certificacioacuten en el aacuterea de Asesoriacutea de Imagen en el mundo a lo que agrega que la membresiacutea acadeacutemica es una forma de abrir nuevas oportunidades a los futuros talentos en el aacuterea de la consultoriacutea con programas educativos y certificacio-nes que les den la visioacuten de nuestra asociacioacuten

ldquoLa idea de acercar a los estudiantes a la Asociacioacuten Internacional de Consultores en Imagen AICI nace de la necesidad de fortalecer los estaacutendares educativos con los que un egresado se incorpora al aacutembito profe-sional Mediante una serie de acciones el estudiante tendraacute la oportunidad de aprender e interactuar con expertos de talla internacionalrdquo comenta Manolo Tru-jillo Coordinador de la Licenciatura en Imagen Ejecu-tiva y Corporativa de la Universidad Franco Ingleacutes

Por su parte Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Presidente Saliente de AICI Capiacutetulo Meacutexico precisoacute que la mem-bresiacutea acadeacutemica constituye una gran oportunidad ya que establece un viacutenculo directo entre el quehacer uni-versitario y la AICI ldquoPara nuestros estudiantes significa el acceso a educacioacuten de calidad y para nuestro equipo docente se convierte en una guiacutea para impartir caacutetedra de acuerdo a las competencias baacutesicas de la profesioacutenrdquo

LILIANA LUNA se desempentildea como VP Eacutetica y Proto-colo de AICI Capiacutetulo Meacutexico

De izquierda a derecha Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Past President de AICI Capiacutetulo Meacutexico Manolo Trujillo Coordinador de la Licenciatura en Imagen Ejecutiva y Corporativa del IUFIM y Vicepresidente de Educacioacuten de AICI Capiacutetulo Meacutexico Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Ing Alain Galicia Pimentel coordinador de tecnologiacuteas de la informacioacuten del IUFIM

AICI PRESENTA LA NUEVA MEMBRESIacuteA ACADEacuteMICAPOR LILIANA LUNA

26 | October 2015 magazine

University students around the world who are pursuing careers in image consulting will be able to enjoy AICI benefits with a membership

designed especially for them

On August 29 during the gala dinner of the 2015 AICI Global Conference in Washington DC the new academic membership was formally introduced

This alliance founded on AICI international standards marks a significant milestone in guaranteeing the expertise and credentials of image professionals Through this new affiliation thousands of future image consultants will be able to take an active role in AICI allowing them to have access to the most current knowledge and innovations in the image industry

AICI President Jane Seaman AICI CIP stated that during the last 25 years AICI has strived to develop establish and implement the highest certification levels in the image profession and she added that the academic membership is a way of opening new opportunities for future professionals in the

image industry providing educational programs and certification that will promote the vision of AICI

ldquoThe idea of bringing students into the International Association of Image Consultants was born of the need to strengthen the educational standards with which a graduate enters the professional field Through a series of steps the student will have an opportunity to learn and interact with experts of international staturerdquo explained Manolo Trujillo Coordinator of the Degree in Executive and Corporate Image of La Universidad Franco Ingleacutes

Hildeberto Martiacutenez Vice Chancellor of La Universidad Valle Continental Monterrey added that the academic membership constitutes a great opportunity because it establishes a direct link from university studies to AICI ldquoFor our students it means access to quality education and for our teaching team it becomes a solid framework of fundamental competencies for the image professionrdquo

LILIANA LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

Victor Vaacutezquez Tesorero de AICI Capiacutetulo Meacutexico firmando como testigo de la Universidad Valle Continental en la ceremonia de la membresiacutea acadeacutemica

Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Coca Sevilla AICI CIP VP de Comunicaciones de AICI Global y Presidente de AICI Capiacutetulo Meacutexico

AICI PRESENTS THE NEW ACADEMIC MEMBERSHIPBY LILIANA LUNA

The Association of Image Consultants International | 27

BETWEEN US

FIRST TIME MY EXPERIENCE AT THE 2015 AICI GLOBAL CONFERENCEPOR VANESSA SIMONETTI

Pocas veces en la vida uno tiene la oportunidad de aprender tanto en tan poco tiempo en primer lugar por los conocimientos y

experiencias compartidas por los participantes de todo el mundo pero mucho maacutes importante por el ejemplo de sencillez humildad y sabiduriacutea de vida del equipo humano que dirigioacute este evento Conociacute personas que han logrado meacuteritos impresionantes y son incluso reconocidas como Guruacutes en sus respectivos mercados pero no han permitido que el eacutexito y la fama los distraigan de su principal misioacuten DAR Dar a las personas que lo necesitan las herramientas y orientacioacuten para que a traveacutes del mejoramiento de su imagen logren ser mejores personas y profesionales proyectando una imagen en perfecta armoniacutea con sus valores y objetivos

Vuelvo a Peruacute con la sensacioacuten incomparable de tener nuevos grandes amigos de todo el mundo a quienes ofrezco mi casa como suya

Only a few times in life do you have the opportunity to learn so much in such a short time This was the case at the AICI International

Conference First because of the knowledge and experiences shared by attendees from around the world but even more important due to the example of simplicity humility and wisdom about life displayed by the team who led this event

I met people who have achieved remarkable success and are recognized as gurus in their respective markets However they have not let success and fame distract them from their primary mission to GIVE They give people the tools and guidance to improve their image helping them to become better people and professionals and to project an image in perfect harmony with their values and goals

I returned to Peruacute with the unique feeling of having great new friends from around the world and I look forward to welcoming you should you visit

VANESSA SIMONETTI left the corporate sector to become an independent image consultant based in Lima Peru Since 2014 she has promoted IITTI standards and certification for professionals organizing corporate training and workshops for personal image management

28 | October 2015 magazine

BY CAROLINA D TAN AICI FLC

270 PARTICIPANTS FROM 32COUNTRIES this is a united nations conference of image professionals

For me the warm welcome began days before the conference formally opened As I was exploring the Renaissance Arlington Capital View Hotel I was greeted by the President of the AICI Washington DC Chapter the beautiful Cindy Ann Peterson AICI FLC

The next two days we toured the US Capitol and then explored the National Gallery of Art with Carla Mathis AICI CIM co-author of the image industry classic The Triumph of Individual Style I enjoyed meeting new friends some of whom I was already connected with online

Dr Jennifer Baumgartner opened the conference with a presentation that was inspiring and that challenged ldquofast-fashionrdquo

Howard Robertsrsquo animated and entertaining delivery of his ldquoBrand Your Inspiration to Create Your Own Brandrdquo used the entertainer Madonna as an example of a music icon who has sustained the magic for decades by having a strong brand

I was asked to participate in the ldquoAICI Walks the Runwayrdquo fashion show a new event at the conference Being a former model helped boost my confidence It was fantastic to wear the original creation of one of AICIrsquos talented designers Delby Bragais AICI CIP whose SpringSummer 2016 Collection was to be showcased at the inaugural Style Fashion Week in New York City on September 10

The CIM Round Table discussions inspired us as we moved from table to table absorbing a rapid flow of valuable information Thank you to all of our Certified Image Masters and Founders as they shared generously from the heart

The Association of Image Consultants International | 29

The evening gala was a real showcase of achievements elegance beauty and dancing

Lastly if you think for a moment that momentum slowed on the last day yoursquore wrong the four-hour session with Sarah Hathorn AICI CIM was powerful I emerged committed to reviewing analyzing and applying her principles in my consulting business

Sarah Brummitt AICI CIP and Sue Donnelly AICI CIP brought the conference to a brilliant close with their thought-provoking ldquoInspiring Change Making Over the Image Industryrdquo We were asked to clarify the ldquowhyrdquo in our image business instead of just the ldquohowrdquo and ldquowhatrdquo

So why is the AICI Global Conference worth the cost and 37 hours of flying from Manila to attend the conference Thatrsquos easy to answer

bull Friendshipsbull Professional learning at the highest levelbull Valuable collaborationsbull The certification advantagebull The in-person experience of seeing feeling

being with and believing in each other and what we do

Irsquom truly proud to be part of AICI

CAROLINA D TAN AICI FLC is the founder and president of Enhance Your Image Training Consultancy A former model and television host she is also an alumna of John Robert Powers International and has been its active consultant at the school for 16 years She was recognized at the AICI Conference Awards Night for achieving her FLC certification in 2015

BY GIULIA SAMMARCO

The first time I heard about AICI was from a dear friend of mine Martha Risco who had been a member of the Association for several years by

this time

As a clinical psychologist with an MBA and a banking and finance background I started working as an image consultant almost by chance Corporations both Peruvian and international began asking me to speak about protocol etiquette and human relationships from a psychological perspective So it was through their books and articles that I first became acquainted with some AICI members

Realizing the importance of certification and talking with Martha I came to the conclusion that becoming an AICI certified member was the best way to grow as a professional image consultant

When we learned that this yearrsquos conference was in Washington DC and AICI would be celebrating

its 25th anniversary it took us less than a minute to decide we had to be a part of it

It turned out to be everything we expected it to be We had a chance to meet and share time and experiences with the BEST image professionals I had the opportunity to sit and talk with masters Carla Mathis AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Dr Joyce Knudsen AICI CIM The AICI principles of being open generous and helping each other in everything we might need definitely proved to be true When I unfortunately became ill during the conference and needed a doctor I was accompanied by one of our Washington DC Chapter hosts chapter president Cindy Ann Peterson AICI FLC These ladies are so caring

Attending this conference opened my eyes to the significant difference we can make in other peoplersquos lives by helping them explore and express all the greatness they have inside

GIULIA SAMMARCO is a senior executive with experience managing institutional and public affairs corporate image communications corporate social responsibility and press strategies at an international level in finance telecom and banking She has a sincere interest in supporting the economic and social development of her homeland Peruacute

The Association of Image Consultants International | 31

EXPANDING THE VISION SUE DONNELLY RECEIVES AICIrsquoS JANE SEGERSTROM AWARD

This award is named in honor of the late Jane Segerstrom an AICI Houston Chapter and AICI

International Board member whose vision and association work set the foundation of AICIrsquos international growth The Jane Segerstrom Award first awarded in 1997 is bestowed upon a person who has helped to further our worldwide associationindustry vision

Sue Donnelly AICI CIP became the sixteenth recipient of the Jane Segerstrom award for her imaginative approach to expanding the field of image consulting Sue is known worldwide for her eclectic approach to style and her commitment to sharing her experience and insights with her fellow AICI image consultants (See the article on page 8 for a taste of Suersquos creativity and watch for an AICI GLOBAL profile in 2016)

RISING STAR AWARD NEHA MALHOTRA

The Rising Star Award is given to a new member who has achieved accelerated success

as a newcomer to the field

Neha Malhotra has been featured in leading newspapers for her active participation in fashion and lifestyle events corporate workshops and guest lectures Her workshops in India have been tailored to diverse

audiences including corporate employees couture clients and teenage girls She has leveraged her public speaking skills to grow her business reputation Additionally Neha has taken the initiative to connect with all AICI members in India and has enlisted their cooperation to help establish an AICI chapter there

THE AICI AWARD OF EXCELLENCE

Awards of Excellence are given to members who over the years have served AICI in a

variety of capacities demonstrating outstanding commitment to the growth and well being of the entire association The two recipients this year have contributed to AICI in so many ways a brief description does not do justice to their accomplishments

AWARD OF EXCELLENCE FOR CONTRIBUTION JOANNE RAE AICI CIP

Joanne Rae came onto the AICI International Board at a very challenging time in AICIrsquos history when the administration and financial viability of the organization was in peril Today AICI is experiencing a new era including a strong management company relationship financial stability membership growth and a 25th anniversary conference that is an incredible celebration of AICIrsquos achievements to date All of this has been made possible because of Joannersquos dedication to AICI (Read more about Joanne in the

Member Spotlight from the April 2015 issue of AICI GLOBAL)

AWARD OF EXCELLENCE FOR PARTICIPATION JOSEPHINE LUI AICI CIP

Josephine Luirsquos commitment to AICI has been tireless The current President of AICI Malaysia Chapter she served on the Board as VP Education and President Elect from 2010 to 2014 and she was voted 2013 Chapter Member of the Year by her fellow AICI Malaysia Chapter members Josephine has worked diligently to showcase the presence of AICI in Malaysia including her appearance in 2010 as one of the six international speakers at the Business Network International World Conference in Malaysia

BETWEEN US

A CONSTELLATION OF AICI STARS

32 | October 2015 magazine

BETWEEN US

AICIrsquoS IMMIE BRAVO AWARD GOES TO NICKOLAY LAMMBY SUSAN HESSELGRAVE AICI FLC

ldquoI am without a doubt the worst-dressed person here tonightrdquo Nevertheless the

young man in denim and sneakers who stepped up to the podium to accept AICIrsquos Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo) has made an impact on the development of positive self-image that will be felt by the entire image profession over the decades to come

Nickolay Lamm is a visionary in the truest sense of the word At age 26 he has already built a significant career as an artist and researcher creating thought-provoking vividly designed content on the internet

One of his passions is a concern with the negative impact on self-image of idealized media depictions of the human form That led to his asking this question in 2013 What if fashion dolls were made using standard human body proportions His project was discussed by HuffingtonPost Today Time LA

Times Good Morning America CNN CBS The Daily Beast and even Cosmopolitan

Then people started asking ldquoWhere can we buy these dollsrdquo

The visionary became an inventor On March 5 2014 Lamm launched a crowdfunding campaign to produce dolls with typical human body proportions More than 13621 backers preordered over 19000 dolls A mere eight months later Lammily was born A beautiful ldquoregularrdquo teenager she now has her own fans website and Lammily TV

Lamm says he created ldquoregular Barbierdquo for one reason ldquoI wanted to show that average is beautifulrdquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

AICI recognizes outstanding contributions in the field of image by persons or companies outside the association with the Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo)

ldquoSome interpreted the crowdfunding campaign slogan ldquoAverage is Beautifulrdquo as a message of aspiring to mediocrity or creating a new societal standard However I see lsquoaveragersquo as inclusive of all of us not a standard which excludes I want to show that reality is beautiful that life is beautiful and there should be a line of dolls which reflects this factrdquomdashNICKOLAY LAMM ldquoTHE FUTURE OF LAMMILYrdquo

Nick

ola

y Lam

m

The Association of Image Consultants International | 33

BETWEEN US

Recipients of the AICI Presidentrsquos Award are chosen at the end of the Presidentrsquos term and given to individuals who the President deems to have

made a very special contribution to the development and growth of AICI The 2015 recipients of the newly established award

DELBY BRAGAIS AICI CIP for the incredible work she did on developing and introducing the FLC live proctor option introducing the FLC paper exam in Chinese and achieving the highest number of FLC test registrations in any one year in AICIrsquos history

RIET DE VLIEGER AICI CIP for her hard work and determination in implementing AICI City Circles a new chapter rebate policy and being the seed to our new Academic Membership program Thanks to all

three of these projects she has laid the foundations for considerable growth of AICI membership

SUSAN HESSELGRAVE AICI FLC for her hard work on the AICI GLOBAL magazine She has raised the professionalism of the publication to an entirely new level resulting in hundreds of thousands of external hits attracting new Preferred Partners and exemplifying AICIrsquos mission to set and promote the highest professional standards for image consultants

MANOLO TRUJILLO for his support and contribution to the successful launch of the new AICI Academic Membership project He has been an incredible force working behind the scenes to bring this idea to fruition Building relationships with universities he has helped open the doors to hundreds of students to be a part of AICIrsquos educational programs

CHAPTER AWARD FOR ACHIEVEMENTMEXICO CITY CHAPTER Exemplary achievements in certification chapter growth and new initiatives to further the vision of AICI including the launch of academic membership and their selection as the host chapter for the 2017 AICI Global Conference

CHAPTER AWARD FOR CERTIFICATIONMEXICO CITY CHAPTER Hosting the first FLC Online Proctor (OLP) group test at a chapter

MALAYSIA CHAPTER Hosting the pilot FLC Paper Test in two languages simultaneously

CHAPTER AWARD FOR EDUCATIONSAN FRANCISCO BAY AREA CHAPTER Consistently offering a high quality Education Conference with members coming from around the world to attend

CHAPTER AWARD FOR GROWTHHONG KONG CHAPTER Chapter growth with membership increasing by almost 200 in one year

MEXICO CITY CHAPTER Growth for AICI through the implementation of the academic membership initiative

NEW AWARD DEBUTS AT CONFERENCETHE PRESIDENTrsquoS AWARD

AICI CHAPTER AWARDS

34 | October 2015 magazine

2015 AICI CHAPTER PHILANTHROPY AWARDAICI Malaysia Chapter donated all profits from their 3rd Educational Conference plus a contribution from the Chapter to support PERKIM a non-governmental organization that works to assist the welfare of patients with ichthyosis in Malaysia Icthyosis is a skin disease that is in most cases congenital Victims of the disease find it difficult to secure education or employment due to discrimination because of their disfigurement They are also unable to work in very hot environment as they may get heat stroke due to their skin condition There are over 300 patients with this disease in Malaysia It is their hope that Malaysians will come to accept them as part of the society

AICI Washington DC Metro Chapter adopted the Dress for Success Project which helps women get back into the

workforce by providing clothing coaching and training During the Chapterrsquos ldquoDonation Driverdquo in April this year the Chapter helped in the collection of suits other business-appropriate apparel shoes and accessories for the project

2015 AICI INDIVIDUAL PHILANTHROPY AWARDSunny Wang Yun AICI FLC (AICI Beijing Chapter) is dedicated to helping children and young people from vulnerable social groups Her philanthropic efforts have

been aimed at promoting their mental health as well as providing practical social skills to have a happy life

During the past two years Sunny gave lectures on various occasions to college students who are from extraordinarily poor families She coached them individually and as a group in how to use dress and image skills to make a difference in their lives As a volunteer in a local school for deaf and hearing-Impaired children she taught childrenrsquos etiquette a skill not normally provided for this special needs population

AICI GIVES BACKTHE 2015 PHILANTHROPY AWARDS

CHAPTER MEMBER OF THE YEAR AWARDS

SILVIA GUERRA AICI FLCndashGuadalajara ChapterSHANNA PECORARO AICI CIPndashNew YorkTri-State Chapter KEIKO COUCH AICI CIPndashTokyo ChapterWENDY CRESPI FRANCO AICI FLCndashMexico City ChapterSANDRA OTIPKAndashChile-Santiago ChapterCINDY TIENndashSingapore ChapterJOANNE RAE AICI CIPndashWashington DC Metro ChapterCAROL ROBICHAUD AICI CIPndashCanada ChapterDAISY CHONG SACK MOIndashMalaysia Chapter

Chapter Member of the Year awardees will be featured in the January 2016 issue of AICI GLOBAL

The Association of Image Consultants International | 35

BETWEEN US

KOREA BUSAN CHAPTER

SHANGHAI CHAPTER

AICI WELCOMES TWO NEW CHAPTERS

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

ROSSY GARBBEZ Rossy Garbbez AICI CIM

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Sarah Hathorn AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Soo Wildermuth AICI CIM

Rossy is president of Garbbez Consulting Group as well as

founder and past president of the AICI Guadalajara Chapter She is also the first AICI member in Latin America to achieve her Certified Image Master certification She has appeared on Televiso Guadalajara and written for Suit Magazine Negocios Vanitips among others She is the author of the book LOGRA TU MEJOR IMAGEN MUJER published by Editorial Trillas (2010)

CONGRATULATIONS ROSSY ON YOUR ACHIEVEMENT

36 | October 2015 magazine

UPCOMING EVENTSCONSULTORIacuteA DE GRAN LUJOLarisa Hinojosa LH Style Coach

Thursday October 8 2015 1200pm CDT mdash MEXICO-GUADALAJARA

For more information visit Consultoria de Gran Lujo

HOW TO TAKE THE WORK OUT OF NETWORKINGJim Roman Business Development Expert

Tuesday October 13 2015 1200pm EDT mdash NEW YORK

For more information visit How to Take the Work Out of Networking

INTERNATIONAL IMAGE CONSULTANT DAY CELEBRATE WITH AICI Monday November 23 2015

Download IICD graphics here International Image Consultant Day

LA COMUNICACIOacuteN NO VERBAL UNA HERRAMIENTA DE PODERManolo Trujillo LIEC Imagen Ejecutiva y Corporativa

Wednesday November 25 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La comunicacioacuten no verbal una herramienta de poder

ldquoPLANIFICA TU EacuteXITOrdquo GANA MAacuteS Y TRABAJA MEJOR COMO CONSULTOR DE IMAGENCarie Mercier-Lafond Karysa y Expertos en Imagen

Wednesday December 2 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit Planifica tu Eacutexito

LA VESTIMENTA SENSACIONES QUE PRODUCEN Y SUS PERCEPCIONESPaty Valdes AICI FLC

Wednesday January 13 2016 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La Vestimenta Sensaciones que producen y sus Percepciones

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

The Association of Image Consultants International | 37

DONNA CAMERON previously worked in film multimedia and marketing before establishing and managing a number of programs in the Australian public sector to help marginalized people transform their lives through confidence building presentation and employment opportunities Her initiatives were recognized with two Prime Ministerrsquos Awards She established Body Map Wellbeing + Style Strategies in 2012 with her sister Dr Nadine Cameron Donna is also the President of the AICI Melbourne Chapter in Australia

SHAUNDA DURHAM is the director of an academic support center that helps develop studentsrsquo public speaking and presenting capabilities and is a communication instructor in Northern Virginia She conducts professional development workshops for students focusing on image business and professional communication Currently pursuing Image Consultant Certification from the Fashion Institute of Technology she plans to open a consulting business specializing in image and professional development for the diverse college student population

ZAKIYA MILLS-FRANCOIS is the owner and Managing Director of ZM Image Consultants Limited based on the Caribbean island of Trinidad and Tobago She has over 10 years of experience in marketing branding PR corporate communications crisis communications protocol and events management Zakiya has many publishing credits to her name including as a weekly writer for the Consumer Tips Column in the Trinidad Express and Guardian Newspapers from 2004-2007 and as editor of the quarterly professional magazines MILLnet (manufacturing) and BG Life (energy) She is certified by the London Image Institute in Advanced Image Consulting and Professional Development

STEFANIA ROLANDELLI is the mother of twins who she says ldquohave taught me to watch the world with curiosityrdquo Born by the sea in Liguria Italy she currently lives in Sasso Marconi near Bologna Extensive travelling for her former career in sales taught her to deal with people of all ages genders nationalities personalities and cultures Stefania decided to explore the world of image because she is fascinated by its expressive strength and she wanted ldquoto look beyond what I see in order not to judge it but to attach a meaning to itrdquo Origami Image Consulting

INTRODUCING THE AICI GLOBAL

EDITORIAL TEAMWhen I put out the call for volunteers to assist with AICI GLOBAL I had no idea that there would be so many enthusiastic responses from such highly qualified candidates (including the magazinersquos former Editor in Chief Thea Wood AICI FLC) It is with pleasure and gratitude that I introduce the new members of the AICI GLOBAL Editorial Team Starting with this issue their assistance in producing the magazine is significant They join me and our proofreaders Bernie Burson AICI FLC and Beth Strange AICI CIP

mdash SUSAN HESSELGRAVE EDITOR IN CHIEF

BETWEEN US

38 | October 2015 magazine

JOAN VAN ALLEN brings over 15 years of experience managing technology and marketing programs in the corporate sector as well as considerable experience coordinating corporate personal and recreational events to her new career in image consulting Currently attending the Fashion Institute of Technology in New York she has started her own business Starlight Total Image Joan is a food and wine enthusiast who lives on the Fox River northwest of Chicago Illinois She is also a local chapter president of the National Association of Professional Women

KATHRYN WINTERLE-ILLO is the founder and president of All Seasons Image Consultants LLC located in Medford Lakes New Jersey just outside of Philadelphia Pennsylvania In addition to image consulting Kathryn is an attorney with the State of New Jersey and a sales associate for a retailer of classic womenrsquos apparel She and her husband Jim enjoy lakefront living traveling and spending time with their two beautiful grandchildren

THEA WOOD AICI FLC is Austinrsquos Signature Stylist as well as the co-host of Over40Chat on Twitter Shersquos also a public speaker and freelance writer who specializes in image consulting for women over 40 in male-dominated industries Her advice has appeared on local television and radio shows in Austin as well as national media like Fox News Magazine The Fashion Spot and RetailMeNotcom Thea hasnrsquot missed an episode of Project Runway in 14 seasons and still dreams of being a rockstar

The Association of Image Consultants International | 39

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT GIGI JABER AT ADVERTISINGAICIORG FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE JANUARY 2016

Page 5: AICI Global October 2015

PRESIDENTrsquoS LETTER 7

PG08BUSINESSFive Strategies for Becoming Real 8Member Spotlight Patrick Chun 11

PG14MASTER INSIGHTSSo Yoursquore Having an Employee Presentation Problem 14Interview Tips for Hiring Managers 16Ensure Your Interview Success 18

PG21FEATUREAICIrsquos Authentic Beauty unCompromised 21Diversity Championed on the Runway 23Visions for AICI A Look to the Future 24AICI Presents The New Academic Membership 26

PG28BETWEEN USFirst Time My Experience at the 2015 AICI Global Conference 28A Constellation of AICI Stars 32AICIrsquos IMMIE Bravo Award Goes to Nickolay Lamm 33Chapter Awards 34New Award Debuts at Conference 34Philanthropy Awards 35Chapter Member of the Year Awards 35Two New AICI Chapters 36AICIrsquos Newest Certified Image Master Rossy Garbbez 36Upcoming Events 37Introducing the AICI GLOBAL Editorial Team 38

Inside This Issue

The Association of Image Consultants International | 5

wwwaiciorgAuthentic_Beauty

aiciglobalgmailcom

Vision the ability to think about or plan the future with imagination or wisdom Our AICI founders had a vision of creating a world-class association for image professionals

Cecilia Stoeckicht our international VP of Conference had a vi-sion of reigniting our membersrsquo enthusiasm for Conference Riet de Vlieger our past VP of Chapter Relations had a vision of edu-cational bodies and associations having access to our world-class certification programs and I had a vision that AICI could become the ultimate voice in championing that we are all beautiful no mat-ter our shape size sex creed or color

For those of us who were lucky enough to attend the global conference in Washington DC we heard consistently from our incredible keynote speakers Dr Jennifer Baumgartner Howard Roberts Sue Donnelly and Sarah Brummitt that many individu-als companies and image professionals have given themselves the green light to change their vision in order to reflect the world we live in today We learned that having a vision helps us see first within ourselves and then allows us to share with others our big-gest ideas and tell our stories Itrsquos our stories that inspire our cli-ents and audiences Without vision itrsquos difficult for us to develop a good strategy or roadmap to move forward

Nelson Mandela so beautifully said ldquoAction without vision is only passing time vision without action is merely day dreaming But vision with action can change the worldrdquo Our founders did create a world-class association that now has the highest qualified im-age professionals in the world Cecilia Stoeckicht did reignite our enthusiasm for conference Riet de Vlieger has opened up our world-class certification program to over 3000 students and I will see our Authentic Beauty unCompromised program launched on International Image Consultants Day on November 23 2015 It all started with a vision

There is an abundance of vision to be shared with us all in the pages of this edition of our global magazine May the words within ignite a new vision within all of us as we each have the ability to change the world

SINCERELYJANE

LETTER FROM THE PRESIDENT

ldquoACTION WITHOUT VISION IS ONLY PASSING TIME VISION WITHOUT ACTION IS MERELY DAY DREAMING BUT VISION WITH ACTION CAN CHANGE THE WORLDrdquo

ndashNELSON MANDELA

The Association of Image Consultants International | 7

In their closing keynote session at the 2015 AICI Global Conference Sarah Brummitt AICI CIP and

Sue Donnelly AICI CIP challenged

us to re-imagine our work and the

way we do it They prompted us to

throw away ldquothe rulesrdquo and ldquodress

outside the boxrdquo In a presentation

rich with detail they offered five

strategies to put into practice in our

businesses and in our lives

STRATEGY ONE TELL YOUR STORY

Own it Your power lies in your ability to be real When you reveal yourself other people will start to recognize themselves in your stories

STRATEGY TWO FIND OUT WHATrsquoS REALLY IMPORTANT

The ldquoWHYrdquo of why yoursquore doing what yoursquore doing is what will

shape the ldquowhatrdquo and the ldquohowrdquo

As Donnelly put it ldquoSometimes you

get stuck in the mud and you donrsquot

know whatrsquos important People will

tell you lsquoYou need some MampMsrsquo or

lsquoYou need OREO cookies because

OREO cookies will give you the

boost you need on your websitersquo Or

lsquoRice milk Itrsquos the in thing Itrsquos the

thing of the futurersquo Or lsquoCelery How

can you go wrong with something

BUSINESS

FIVE STRATEGIES FOR BECOMING REALBY SUSAN HESSELGRAVE AICI FLC

ldquoThatrsquos what real love amounts to mdash letting a person be what he really is Most people love you for who you pretend to be To keep their love you keep pretending mdash performing You get to love your pretense Itrsquos true wersquore locked in an image an act mdash and the sad thing is people get so used to their image they grow attached to their masks They love their chains They forget all about who they really arerdquomdashJIM MORRISON

8 | October 2015 magazine

thatrsquos been around foreverrsquo But nobody knows what you stand for If your Why was concentrated on health would you buy all these products No Fill your basket based on your Why This saves you money time clarity And it attracts the right clients because you share the same valuesrdquo

Think about what you might stop doing Think about all the things you do now to promote your business (networking webinars blogging etc) and make a list of the ones that donrsquot inspire you Take them out of your ldquobasketrdquo Brummitt and Donnelly stress that everything you do should fill you with passion If you dread network-ing you shouldnrsquot be doing that If yoursquore not a good writer why are you trying to do that

STRATEGY THREE RAISE YOUR VIBRATION

The core principle in this strategy is that we need to be inspired our-selves in order to inspire others We can increase our inspiration level by paying attention to both our inter-nal and external environments

bull Your Working Environment Clutter keeps you stuck

bull Your Companions Be discerning about the people you come into contact with Ditch the ldquodrainsrdquo people who suck you dry

bull Your Personal Presentation You need to think about the clothes that you wear and be inspired filled with joy and possibility

ldquoWe can dress too much by the rules This is a dictated way of living that is not empowering Celebrate how [your clients] look and challenge a few more rules We need to open our experiences to see why people are doing what they are doingrdquo Donnelly cautioned Donnelly shared a story of a client she had early in her practice The client was a redhead with warm coloring and she arrived wearing pastel pink ldquoI just love this colorrdquo the client told her Donnelly ex-plained that pink was not the most flattering color for the client and dressed her in colors ldquoappropriaterdquo to her coloration ldquoI thought Irsquod done my jobrdquo Donnelly recounted ldquobut I did that client a disservice I should have found out why that pink was so important to herrdquo

Brummitt stressed ldquoWhat we do is huge We transform peoplersquos lives We are not a fluffy lsquonice to haversquo We need to go into our work with a big big WHY Get the deepest connec-tion with your clients So ask your-self lsquohow can I make the deepest connection with my clients todayrsquordquo

STRATEGY FOUR FIND YOUR ZONE OF GENIUS

Finding your zone of genius will re-plenish your passion When yoursquore in

your zone the day just whizzes by To find our own personal zone we need to go within We need to create space to have conversations with ourselves where we ask the ques-tions and can listen to the answers For Donnelly journaling helps her find those answers ldquoI get it outrdquo she says so she can ldquolet it inrdquo Your in-tuition Brummitt adds is intimately connected to your body Pay atten-tion to your gut instinct

STRATEGY FIVE NEVER STAND STILL

Keep moving forward holding before you your higher purpose your vision Your personal calling is as unique to you as your personal fingerprint Brummitt and Donnelly closed the conference with a rallying cry ldquoFigure out what you love then find a way to serve others with what you love to dordquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersec-tion of values identity and personal style

ldquoWho looks outside dreams who looks inside awakesrdquo

mdashCG JUNG

ldquoStanding still is the fastest way of mov-ing backwards in a rapidly changing worldrdquomdashLAUREN BACALL

ldquoAre you wearing it because you love it or because it sticks with the rules you were taughtrdquo

mdashSUE DONNELLY

The Association of Image Consultants International | 9

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A Golden OpportunityTo Enhance Your Career and Your Personal Brand As an AICI Image Consultant take the next step and become a Certifi ed Executive Presence System Coach

Develop the skills to train corporate clients atevery level from C-Suite to New Professionals

To learn more click here Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccom

Attention AICI Image Consultants

5-Day Executive PresCertifi cation Program

A Golden OppTo Enhance Yand Your PersAs an AICI Image Contake the next step andCertifi ed Executive Pr

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Diane CraigPresident and Founder Corporate Class Inc

Next Executive Presence Certifi cation Training Program Toronto Canada February 8 ndash 12 2016

5-Day Intensive Program ndash All training materials includedManuals Slide Deck Proposal Templates plus moreTo learn more click here

Downtown Toronto Skyline

Executive Presence is neither exclusive nor elusiveTM

Patrick Chun is a man with a vision ldquoThe writing is on the wall Image consultants will be at the forefront of the next wave of company success

Companies that are forward-thinking will realize this It will be the softest of the soft skills mdash civility group communications and business ethics mdash that will make all the difference in company performancerdquo

Chun believes the image industry should be prepared to take a leading role He cites a recent study con-ducted by the Annenberg School of Communication and Journalism at the University of Southern California (FORTUNE June 10 2015) that concluded that develop-ing cultural competence and empathy across all levels of their organization were among the top priorities of C-suite executives

This is why he has developed the nonprofit Institute of Image Training and Testing International IITTI (pro-nounced ldquoETrdquo) For Chun people skills are paramount ldquoI came from the ranks of engineering in hi-tech Itrsquos a very different culture Management can be very insen-sitive I remember this was way back in the mid-80s when a co-worker just came into the office one day after years at that company and turned his desk upside down and then left I was right there People were re-

ally moved shocked He was a nice person very steady And then one day he couldnrsquot take it The frustration overwhelmed him The thing is technology may have changed but fundamentally we are still human beings That hasnrsquot changedrdquo

Considering his 20+ years running his own highly successful software company one might think Patrick Chun was the last person to spearhead an initiative that stresses the importance of ldquosoft skillsrdquo the ldquoBrdquo (behav-ior) and ldquoCrdquo (communication) of image to the future success of companies worldwide But he is convinced by his own experience ldquoMy company Greenwood Canada had a very low attrition rate That was because of our company culture People werenrsquot lsquoplug and playrsquo Programmers signed off on each piece of code with their name hellipThe Fortune 500 companies are winning because of their long history of corporate culture Soft

MEMBER SPOTLIGHT PATRICK CHUN BY SUSAN HESSELGRAVE AICI FLC

ldquoThe thing is technology may have changed but fun-damentally we are still human beingsrdquo

BUSINESS

The Association of Image Consultants International | 11

skills are not a sideshow not a lsquonice to haversquo Soft skills are directly tied to the bottom linerdquo

How important are soft skills to the success of a com-pany Chun provides a standout example with the online company Zapposcom ldquoThey went from zero to over a billion dollars in revenue in ten years ndash a blink of an eye How did they do that By a commitment to the company culture and brand values Zappos understands they are a customer-service company You know how they hire people They give them seven weeks of paid training Seven weeks Thatrsquos kind of unheard of these days And then at the end of that training they tell them lsquoIf you donrsquot want to work here wersquoll pay you not torsquo Because they donrsquot want money to be the reason people hire on Zappos understands that people who donrsquot believe in the culture will hurt the bottom linerdquo And what is Zapposrsquo tagline a company only made pos-sible by the evolution of internet technology Powered by servicereg (For a more detailed look at Zappos see the post at Corporate Culture Revolution)

Chun pays attention to soft skills at home too His two daughters a 6th grader and a sophomore in high school just like many youth today interact with their smartphones a lot ldquoI donrsquot like it how it tends to take over I encourage them to think independently Our youth are constantly bombarded by messages some almost subliminalrdquo He knows what works for his family in terms of ldquounpluggingrdquo and having real-time conver-sations ldquoI take them camping in places where there is no WiFi The week before the AICI Conference we went camping and swimming near Whistler Itrsquos our tradition to go camping every summer We have a great timerdquo The best place to get away from it all Out in the middle of nowhere with no cell service

According to Chun the image industry will be the next big thing in providing companies with a competi-tive advantage ldquoSomeday soon there will be a CPO in every company A Chief People Officer This person will provide a synthesis of HR [human resources] and image skills Right now HR is a second-class citizen That will change The CPO will be someone either an internal po-sition or an outsourced consultant who will for instance go to all the important meetings and listen not to the content of the meeting but the feel of the meeting Body language Interactions Non-verbal cues How people are feeling after the meetingrdquo Image professionals will become the go-to experts in this arena and their skill set will expand and deepen to encompass aspects such as business ethics and group communications ldquoImage con-sultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partner-ships with the corporationrdquo

For more information on how IITTIorg can partner with image consultants visit the Education resources on the AICI website By the end of the year Chun plans to offer a series of videos and white papers that can be used by AICI members to educate and engage corporate decision makers

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is cur-rently writing a book exploring the intersection of values identity and personal style

ldquoSomeday soon there will be a CPO in every company A Chief People Officer hellip Image consultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partnerships with the corporationrdquo

12 | October 2015 magazine

CHRISTINA ONG an AICI Certified Image Master is the founder of Imageworks a leading corporate image consultancy firm based in Singapore with a 20-year track record of empowering global brands like Bally Mercedes and Citibank for corporate excellence through her signature Branding Through Peoplereg progwrams She is a sought-after speaker educator and thought leader in the field with interviews on radio and TV as well as print media including Harpers Bazaar Womenrsquos Weekly Style Straits Times and South China Morning Post

When was the last time you walked into a retail out-let restaurant or office

only to be turned off by a carelessly dressed untrained or disengaged member of staff Disappointing to say the least

Is this also happening to customers in your business Chances are you never really know Research shows that customers simply take business elsewhere Worse still they may complain on social media

Inconsistent service not only impacts bottom line profits today it erodes the companyrsquos future business And the problem is even bigger Not only do front-line teams

fail to deliver the brandrsquos promise the same is true all the way up the corporate ladder to leaders

While managers may think the problem lies in who HR is hiring how theyrsquore interviewing prospects or even internal training strategies the problem is often rooted deeper

To consistently deliver brand experiences that keep customers coming back for more start by observing and asking three crucial questions before suggesting ad hoc ldquoimagerdquo improvements to front-line employees

1 Are the companyrsquos internal emails memos and oral communications

ldquobrand-worthyrdquo Would they stand up to being put on a billboard with your brandrsquos name as the author

2 Do employee training benefits and advancement opportunities epitomize the brandrsquos qualities Does the company treat its employ-ees the way it wants its customers to be treated Are they missing a key brand message like excellence respect fun or safety

3 Finally does management believe in the brand promise How do they demonstrate their commitment to this in the appearance behavior and communication of employees representing the brand throughout the ranks of the organization

SO YOUrsquoRE HAVING AN EMPLOYEE PRESENTATION PROBLEMBY CHRISTINA ONG AICI CIM

MASTER INSIGHTS

14 | October 2015 magazine

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview

ENSURE THAT THE FIRST IMPRESSION YOU GIVE IS YOU AT YOUR BEST

DO YOUR HOMEWORK Educate yourself about the work and the culture of the company There is a lot of information available online Read press releases and search for photos and articles

OPTIMIZE YOUR ONLINE ldquoBRANDrdquo Make sure your online presence matches who you are at your best not your complaints about the world or your colorful social life

ANNA SOO WILDERMUTH an AICI Certified Image Master is president and founder of Personal Images Inc specializing in helping corporations and individuals project an executive presence that conveys confidence and success in business and social settings She served as International President for AICI 2003-2005 and in 2008 received AICIrsquos Award of Excellence She is also the co-author of CHANGE ONE THING Discover Whatrsquos Holding You Back and Fix It with the Secrets of a Top Executive Image Coach

ENSURE YOUR INTERVIEW SUCCESSBY ANNA SOO WILDERMUTH AICI CIMWRITTEN BY THEA WOOD AICI FLC

MASTER INSIGHTS

18 | October 2015 magazine

DRESS APPROPRIATELY You might go by the build-ing and see how everyone is dressing as they leave the building after work Or ask your company contact what they expect for interview attire

WEARING A JACKET IS ALWAYS IMPORTANT This applies to both women and men Outside of North America this will be a full suit for men and a skirt suit for women Particular to the United States and Canada if it is a very casual and relaxed organiza-tion men may wear a jacket with a companion pair of pants and women can pair a skirt dress or pants with a jacket

MIND THE DETAILS Men wear a tie Women avoid a low-cut neckline Jewelry must not be distracting

GROOMING IS CRITICAL Make sure your clothing is in the best of condition immaculate and well-fitting Hairstyles should be conservative and for men no facial hair (unless you are interviewing in an art or technology field) Downplay makeup for women And universally wear a minimum of scented products (cologne after-shave etc)

CONNECT Offer a smile and a solid handshake and introduce yourself with direct eye contact ldquoHello Irsquom Jane Doe Irsquom so pleased to meet yourdquo

DURING YOUR INTERVIEW

KNOW WHAT YOU WANT What is your goal in apply-ing for this position How does this position match who you are and what you want to achieve

KNOW WHAT YOU HAVE TO OFFER Increasing rev-enues managing large projects to completion solving marketing problems etc

SPEAK THEIR LANGUAGE Match the interviewerrsquos choice of words

AFFIRM YOUR INTEREST Ask if you can follow up with a call or email within a specific timeframe

AFTER YOUR INTERVIEW

ALWAYS SEND A THANK YOU NOTE IMMEDIATELY A handwritten note is best if possible However if you have poor handwriting type the note and sign it by hand (If the company first contacted you by email an emailed thank you may be appropriate)

IMAGE UPGRADE YIELDS BIG RETURNSldquolsquoKarenrsquo came to me through a client referral Karen is a personal banker who handles indi-viduals with $3 to $4 million portfolios She worked in a Chicago suburb and transferred to the downtown location under a new manager The new manager was not happy with her appearance or how she interacted with senior leadership Karen and I worked on all image related issues from hair to clothing facial expressions and body language She also took an assessment to determine her communica-tion style and help her navigate styles different from hers ldquo

Karen and I worked together for about 20 hours The change was dramatic Everyone was pleased and Karenrsquos career soared At a lunch I hosted for Karen and her business coach one year later I found out she was the yearrsquos top producer (the year previous she had been about to be fired) ldquo

THEA WOOD AICI FLC MBA is an indepen-dent image consultant based in Austin Texas and serves as associate editor for AICI Global She is the co-author of Socially Smart and Savvy

The Association of Image Consultants International | 19

20 | October 2015 magazine

FEATURE

In the past few years we have seen a gradual shift in the media as to how people are portrayed

Dove launched its Real Beauty campaign Macyrsquos has started to use curvier models in their catalogues and cosmetic companies are using the mature woman as their face of a product

I admire and support this change in the media But as an image profes-sional I can also recognize that as much as the media may put this more diverse woman in front of the camera they are not the ones who actually work with real people on a daily basis They are not the ones who stand in front of a mirror with a woman who has lost her confi-dence because of what she sees in the reflection or the teenager who thinks she sees something ugly or the gentleman who has lost his self-esteemmdashall because the media has convinced them that their reflection is not one of beauty

It is we image professionals who pick up the pieces and take our clients by the hand leading them to see themselves differently It is the combination of our expertise in understanding body shapes and proportions our ability to identify style personalities and our capac-ity to combine all of this with every clientrsquos unique lifestyle that makes us experts in expressing true beautymdashthe unique beauty of the individualOurs is the field of Authentic Beauty unCompromised

There is no one more qualified than The Association of Image Consul-tants International (AICI) to be-come the voice of Authentic Beauty unCompromised as AICI represents the highest qualified image pro-fessionals in the world The pur-pose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects products and messages that reflect that every personmdashno

BY JANE SEAMAN AICI CIP AICI INTERNATIONAL PRESIDENT

ldquoIn 2012 Plunkett Research reported that the average American woman is a size 14 and plus-sizes often classified as 14 to 34 ac-count for 67 percent of the population A survey of over 5000 US women by online retailer ModCloth found that ldquomore US women report wearing a size 16 dress than a size 2 and 0 combinedrdquo and ldquo57 percent of US women wear at least some clothing in sizes 16 and aboverdquo

AICIs

unCompromised

AuthenticBeauty

The Association of Image Consultants International | 21

matter their shape size sex creed or colormdashis beautiful

AICI will officially launch the Authentic Beauty unCompromised campaign on International Image Consultants Day November 23 2015 At the AICI Global Conference in Washington DC this August our own Catherine Schuller AICI CIP gave an inspiring presentation of one of the first

projects AICI will be championing the ldquoDesign A Dressrdquo competition This project will challenge young designers to create a runway-ready dress designed from concept to runway to fit and flatter women as they really are

AICI will seek out initiatives that cultivate an inclusive environ-ment in the world of fashion AICI recognizes the importance of our

collective global voice and our key

role in shaping this goal With one

voice AICI will champion authentic

beauty for all

JANE SEAMAN AICI CIP is the

founder of Imagine Image Con-

sultancy and co-founder of The

International Image Academy

(TIIA) She serves as International

President of AICI

22 | October 2015 magazine

DIVERSITY CHAMPIONED ON THE RUNWAY

Formerly a plus-size model for Ford and editor at plus-size mag-azine Mode Catherine Schuller AICI CIP has been an outspo-ken advocate of plus-size fashion But she doesnrsquot intend to

stop there Schullerrsquos goal is to create an inclusive fashion environ-ment for all ldquoEveryone from toddlers to trannies We started with plus wersquore now going for embracing diversityrdquo

And the fashion shows and media are paying attention

Executive Editor and Co-Founder of NYFW Plus (September 9-13 2015) Brandee Joyner told Manik Mag a lifestyle magazine for the curvaceous woman ldquoItrsquos time for plus-size fashion to be mainstreamed Therersquos no reason why more plus-size celebrities shouldnrsquot be rocking the latest from plus-size designersrdquo

Even the ultimate New York media insider The New Yorker ex-hibits an evolving attitude ldquoFor anyone accustomed to navigating the anxious crowds at uptown Fashion Week Full Figured Fashion Week can feel like passing from a land of famine into one of plenty The guests are more racially diversemdashthere were plenty of white people but much of the crowd was African-American and Latinomdashand they come in every shape and size short women with slim waists and enormous breasts tall women with narrow shoulders and thick torsos round women pear-shaped women and a few mesmerized men The atmosphere is celebratory rather than cut-throatrdquo (The New Yorker Sept 22 2014 ldquoThe Plus Siderdquo by Lizzie Widdicombe)

ldquoOnly 5 of all designs are created with plus size in mindrdquo

mdashCATHERINE SCHULLER AICI CIP

ldquoIrsquom making it so that everyday fashion shows just treat the runway as a metaphor for liferdquo

mdashCATHERINE SCHULLER ABBEYPOST MARCH 2015

The innovative company Alvanon specializing

in scanning technology to improve garment fit for the fashion industry has now developed a dress form based on thousands of scans of women and pro-portioned for sizes 16 and above This will provide designers with a key tool that allows them to design specifically for the larger figure

ldquoI thought the research behind the forms into body shapes was very interest-ing The forms have the womenrsquos curves in all the right places and the way the garments fall on this form is very close to how they would fall on a real bodyrdquo

mdashCARLA WOIDT TEMPERLEYALVANON CLIENT

The Association of Image Consultants International | 23

FEATURE

I would like AICI to continue developing a high level of ethics for image consultants I want AICI to inspire the next generation to have high values and to be seen with respect while changing the lives of others mdash ROSSY GARBBEZ AICI CIM

AICI will build success at the brand level without losing the human connection Members will be stakeholders in a resourceful and valuable community of image professionals who appreciate the value of the important work that they do mdash DOMINIQUE ISBECQUE AICI CIP FOUNDER

I believe the international front is incredibly important and we need to include countries like Italy and France Itrsquos vital that AICI grow and expand through Europe Asia and Africa mdash EVA KOECK-ERIPEK AICI CIM

I see AICI growing stronger via more international members and chapters giving AICI a stronger global perspective mdash HELENA CHENN AICI CIM

AICI will experience many changes Electronics will continue to grow in the running of AICI as well as in consultantsrsquo businesses Electronics however are somewhat impersonal and I am concerned about the loss of personal service the one-on-one consultation Speaking to onersquos client face to face is so important mdash CORALYN LUNDELL AICI CIP FOUNDER

AICI will offer easier affordable access to high-level education through the use of technology worldwide Members will achieve higher levels of certification to strengthen their position in the industry and in the minds of consumers Membership will grow through alliances with academic partners and strong connections made at international conferences will encourage strategic partnerships mdash MARION GELLATLY AICI CIM

AICI will evolve image consulting to embrace self-esteem assessments personal development public relations marketing concerns and much more I foresee CEOs seeing the value of what has been ldquomissingrdquo throughout their companies and seeking us out The statistics continue to show that reputations are often built on the basis of a three-second first impression mdash DR JOYCE KNUDSEN AICI CIM

VISIONS FOR AICIA LOOK TO THE FUTURE REPORTED BY DONNA CAMERON SHAUNDA DURHAM HELEN FULIN HAO SUSAN HESSELGRAVE JINNY KO ZAKIYA MILLS-FRANCOIS MARILYN NEEL GUILIA SAMMARCO VANESSA SIMONETTI CAROLINA TAN KATHRYN WINTERLE-ILLO

24 | October 2015 magazine

What I see next is the way image is being accepted in the corporate world And now we even have the ability with IITTI to assess and measure soft skills AICI will grow and expand through the young people through the colleges that are coming on board Image consulting is basically going to explode in the world mdash LYNNE MARKS AICI CIM

For more business opportunities to image consultants we should offer AICI members more educational opportunities and information directly connected to business By doing this AICIrsquos reputation and influence will be enhanced globally mdash HITOMI K OHMORI AICI CIM

My hope for the future of our industry is that people will think of image consultants like they do an accountant interior designer or business coach But the only way that will happen is if we as an industry grow together collaboratively mdash JENNIFER PARKINSON AICI CIP FOUNDER

AICI has a bright future if we will respond to the needs of the people and the countries with regard to what we have to share and teach We must be recognized for providing the most accurate image information on all related topics mdash JUDITH RASBAND AICI CIM

Over the next decade I envision a strong fiscally sound association with a growing membership While not forgetting we are a US-based organization it is important to grow our global presence and strengthen our certification program mdash ANNA SOO WILDERMUTH AICI CIM

AICI will be in universities in every country that has a global presence AICI image consultants will soon have a fundamental role in many fields such as professional presence and personal image therapy They will serve on retainer or as a permanent position in corporations as well as being the go-to consultants for retailers mdash CARLA MATHIS AICI CIM

Information and the exchange of new ideas are rapidly coming from the emerging economies and the developing markets I envision AICI being far more global possibly decentralized as we adapt to a wider arena of thought leaders This will help image consultants be relevant in meeting the diverse needs of a wider clientele AICI will also play a larger role in helping its members tap into growth opportunities in the global marketplace mdash CHRISTINA ONG AICI CIM

I see AICI becoming predominantly international because certification is a high priority in the international world Hopefully we will have 10000 members in ten years Then we will have lots of interest in our services The biggest challenge is marketing our industry throughout the world As entrepreneurs we need to join forces as a large group to invest in a major marketing campaign mdash ELAINE STOLTZ AICI CIM

I am so impressed by what Irsquove heard here at Conference so far The vibrancy the expansion the direction that wersquore going I love the inclusiveness and diversity size race culture and age This is the direction Irsquod like to see AICI continue in the next decade mdash ALYCE PARSONS AICI CIP FOUNDER

The Association of Image Consultants International | 25

FEATURE

Estudiantes universitarios de la Carrera de imagen de todo el mundo podraacuten gozar de los benefi-cios de AICI a traveacutes de una membresiacutea disentildeada

especialmente para ellos

El pasado 29 de agosto durante la cena de gala de la Conferencia Mundial de AICI en Washington 2015 se formalizoacute la nueva membresiacutea acadeacutemica en la que estudiantes de diferentes universidades seraacuten parte de la Asociacioacuten teniendo diversos beneficios entre los que destacan mayor acercamiento al gremio garanti-zando su profesionalizacioacuten en el aacutembito de la imagen de acuerdo a estaacutendares internacionales

A traveacutes de esta nueva membresiacutea miles de futuros consultores en imagen podraacuten participar de forma activa dentro de la Asociacioacuten lo que permitiraacute que tengan acceso a nuevos conocimientos y tendencias de la profesioacuten

Jane Seaman AICI CIP Presidente Mundial de AICI comenta que durante los uacuteltimos 25 antildeos AICI se ha esforzado por desarrollar establecer e implementar los maacutes altos niveles de certificacioacuten en el aacuterea de Asesoriacutea de Imagen en el mundo a lo que agrega que la membresiacutea acadeacutemica es una forma de abrir nuevas oportunidades a los futuros talentos en el aacuterea de la consultoriacutea con programas educativos y certificacio-nes que les den la visioacuten de nuestra asociacioacuten

ldquoLa idea de acercar a los estudiantes a la Asociacioacuten Internacional de Consultores en Imagen AICI nace de la necesidad de fortalecer los estaacutendares educativos con los que un egresado se incorpora al aacutembito profe-sional Mediante una serie de acciones el estudiante tendraacute la oportunidad de aprender e interactuar con expertos de talla internacionalrdquo comenta Manolo Tru-jillo Coordinador de la Licenciatura en Imagen Ejecu-tiva y Corporativa de la Universidad Franco Ingleacutes

Por su parte Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Presidente Saliente de AICI Capiacutetulo Meacutexico precisoacute que la mem-bresiacutea acadeacutemica constituye una gran oportunidad ya que establece un viacutenculo directo entre el quehacer uni-versitario y la AICI ldquoPara nuestros estudiantes significa el acceso a educacioacuten de calidad y para nuestro equipo docente se convierte en una guiacutea para impartir caacutetedra de acuerdo a las competencias baacutesicas de la profesioacutenrdquo

LILIANA LUNA se desempentildea como VP Eacutetica y Proto-colo de AICI Capiacutetulo Meacutexico

De izquierda a derecha Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Past President de AICI Capiacutetulo Meacutexico Manolo Trujillo Coordinador de la Licenciatura en Imagen Ejecutiva y Corporativa del IUFIM y Vicepresidente de Educacioacuten de AICI Capiacutetulo Meacutexico Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Ing Alain Galicia Pimentel coordinador de tecnologiacuteas de la informacioacuten del IUFIM

AICI PRESENTA LA NUEVA MEMBRESIacuteA ACADEacuteMICAPOR LILIANA LUNA

26 | October 2015 magazine

University students around the world who are pursuing careers in image consulting will be able to enjoy AICI benefits with a membership

designed especially for them

On August 29 during the gala dinner of the 2015 AICI Global Conference in Washington DC the new academic membership was formally introduced

This alliance founded on AICI international standards marks a significant milestone in guaranteeing the expertise and credentials of image professionals Through this new affiliation thousands of future image consultants will be able to take an active role in AICI allowing them to have access to the most current knowledge and innovations in the image industry

AICI President Jane Seaman AICI CIP stated that during the last 25 years AICI has strived to develop establish and implement the highest certification levels in the image profession and she added that the academic membership is a way of opening new opportunities for future professionals in the

image industry providing educational programs and certification that will promote the vision of AICI

ldquoThe idea of bringing students into the International Association of Image Consultants was born of the need to strengthen the educational standards with which a graduate enters the professional field Through a series of steps the student will have an opportunity to learn and interact with experts of international staturerdquo explained Manolo Trujillo Coordinator of the Degree in Executive and Corporate Image of La Universidad Franco Ingleacutes

Hildeberto Martiacutenez Vice Chancellor of La Universidad Valle Continental Monterrey added that the academic membership constitutes a great opportunity because it establishes a direct link from university studies to AICI ldquoFor our students it means access to quality education and for our teaching team it becomes a solid framework of fundamental competencies for the image professionrdquo

LILIANA LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

Victor Vaacutezquez Tesorero de AICI Capiacutetulo Meacutexico firmando como testigo de la Universidad Valle Continental en la ceremonia de la membresiacutea acadeacutemica

Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Coca Sevilla AICI CIP VP de Comunicaciones de AICI Global y Presidente de AICI Capiacutetulo Meacutexico

AICI PRESENTS THE NEW ACADEMIC MEMBERSHIPBY LILIANA LUNA

The Association of Image Consultants International | 27

BETWEEN US

FIRST TIME MY EXPERIENCE AT THE 2015 AICI GLOBAL CONFERENCEPOR VANESSA SIMONETTI

Pocas veces en la vida uno tiene la oportunidad de aprender tanto en tan poco tiempo en primer lugar por los conocimientos y

experiencias compartidas por los participantes de todo el mundo pero mucho maacutes importante por el ejemplo de sencillez humildad y sabiduriacutea de vida del equipo humano que dirigioacute este evento Conociacute personas que han logrado meacuteritos impresionantes y son incluso reconocidas como Guruacutes en sus respectivos mercados pero no han permitido que el eacutexito y la fama los distraigan de su principal misioacuten DAR Dar a las personas que lo necesitan las herramientas y orientacioacuten para que a traveacutes del mejoramiento de su imagen logren ser mejores personas y profesionales proyectando una imagen en perfecta armoniacutea con sus valores y objetivos

Vuelvo a Peruacute con la sensacioacuten incomparable de tener nuevos grandes amigos de todo el mundo a quienes ofrezco mi casa como suya

Only a few times in life do you have the opportunity to learn so much in such a short time This was the case at the AICI International

Conference First because of the knowledge and experiences shared by attendees from around the world but even more important due to the example of simplicity humility and wisdom about life displayed by the team who led this event

I met people who have achieved remarkable success and are recognized as gurus in their respective markets However they have not let success and fame distract them from their primary mission to GIVE They give people the tools and guidance to improve their image helping them to become better people and professionals and to project an image in perfect harmony with their values and goals

I returned to Peruacute with the unique feeling of having great new friends from around the world and I look forward to welcoming you should you visit

VANESSA SIMONETTI left the corporate sector to become an independent image consultant based in Lima Peru Since 2014 she has promoted IITTI standards and certification for professionals organizing corporate training and workshops for personal image management

28 | October 2015 magazine

BY CAROLINA D TAN AICI FLC

270 PARTICIPANTS FROM 32COUNTRIES this is a united nations conference of image professionals

For me the warm welcome began days before the conference formally opened As I was exploring the Renaissance Arlington Capital View Hotel I was greeted by the President of the AICI Washington DC Chapter the beautiful Cindy Ann Peterson AICI FLC

The next two days we toured the US Capitol and then explored the National Gallery of Art with Carla Mathis AICI CIM co-author of the image industry classic The Triumph of Individual Style I enjoyed meeting new friends some of whom I was already connected with online

Dr Jennifer Baumgartner opened the conference with a presentation that was inspiring and that challenged ldquofast-fashionrdquo

Howard Robertsrsquo animated and entertaining delivery of his ldquoBrand Your Inspiration to Create Your Own Brandrdquo used the entertainer Madonna as an example of a music icon who has sustained the magic for decades by having a strong brand

I was asked to participate in the ldquoAICI Walks the Runwayrdquo fashion show a new event at the conference Being a former model helped boost my confidence It was fantastic to wear the original creation of one of AICIrsquos talented designers Delby Bragais AICI CIP whose SpringSummer 2016 Collection was to be showcased at the inaugural Style Fashion Week in New York City on September 10

The CIM Round Table discussions inspired us as we moved from table to table absorbing a rapid flow of valuable information Thank you to all of our Certified Image Masters and Founders as they shared generously from the heart

The Association of Image Consultants International | 29

The evening gala was a real showcase of achievements elegance beauty and dancing

Lastly if you think for a moment that momentum slowed on the last day yoursquore wrong the four-hour session with Sarah Hathorn AICI CIM was powerful I emerged committed to reviewing analyzing and applying her principles in my consulting business

Sarah Brummitt AICI CIP and Sue Donnelly AICI CIP brought the conference to a brilliant close with their thought-provoking ldquoInspiring Change Making Over the Image Industryrdquo We were asked to clarify the ldquowhyrdquo in our image business instead of just the ldquohowrdquo and ldquowhatrdquo

So why is the AICI Global Conference worth the cost and 37 hours of flying from Manila to attend the conference Thatrsquos easy to answer

bull Friendshipsbull Professional learning at the highest levelbull Valuable collaborationsbull The certification advantagebull The in-person experience of seeing feeling

being with and believing in each other and what we do

Irsquom truly proud to be part of AICI

CAROLINA D TAN AICI FLC is the founder and president of Enhance Your Image Training Consultancy A former model and television host she is also an alumna of John Robert Powers International and has been its active consultant at the school for 16 years She was recognized at the AICI Conference Awards Night for achieving her FLC certification in 2015

BY GIULIA SAMMARCO

The first time I heard about AICI was from a dear friend of mine Martha Risco who had been a member of the Association for several years by

this time

As a clinical psychologist with an MBA and a banking and finance background I started working as an image consultant almost by chance Corporations both Peruvian and international began asking me to speak about protocol etiquette and human relationships from a psychological perspective So it was through their books and articles that I first became acquainted with some AICI members

Realizing the importance of certification and talking with Martha I came to the conclusion that becoming an AICI certified member was the best way to grow as a professional image consultant

When we learned that this yearrsquos conference was in Washington DC and AICI would be celebrating

its 25th anniversary it took us less than a minute to decide we had to be a part of it

It turned out to be everything we expected it to be We had a chance to meet and share time and experiences with the BEST image professionals I had the opportunity to sit and talk with masters Carla Mathis AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Dr Joyce Knudsen AICI CIM The AICI principles of being open generous and helping each other in everything we might need definitely proved to be true When I unfortunately became ill during the conference and needed a doctor I was accompanied by one of our Washington DC Chapter hosts chapter president Cindy Ann Peterson AICI FLC These ladies are so caring

Attending this conference opened my eyes to the significant difference we can make in other peoplersquos lives by helping them explore and express all the greatness they have inside

GIULIA SAMMARCO is a senior executive with experience managing institutional and public affairs corporate image communications corporate social responsibility and press strategies at an international level in finance telecom and banking She has a sincere interest in supporting the economic and social development of her homeland Peruacute

The Association of Image Consultants International | 31

EXPANDING THE VISION SUE DONNELLY RECEIVES AICIrsquoS JANE SEGERSTROM AWARD

This award is named in honor of the late Jane Segerstrom an AICI Houston Chapter and AICI

International Board member whose vision and association work set the foundation of AICIrsquos international growth The Jane Segerstrom Award first awarded in 1997 is bestowed upon a person who has helped to further our worldwide associationindustry vision

Sue Donnelly AICI CIP became the sixteenth recipient of the Jane Segerstrom award for her imaginative approach to expanding the field of image consulting Sue is known worldwide for her eclectic approach to style and her commitment to sharing her experience and insights with her fellow AICI image consultants (See the article on page 8 for a taste of Suersquos creativity and watch for an AICI GLOBAL profile in 2016)

RISING STAR AWARD NEHA MALHOTRA

The Rising Star Award is given to a new member who has achieved accelerated success

as a newcomer to the field

Neha Malhotra has been featured in leading newspapers for her active participation in fashion and lifestyle events corporate workshops and guest lectures Her workshops in India have been tailored to diverse

audiences including corporate employees couture clients and teenage girls She has leveraged her public speaking skills to grow her business reputation Additionally Neha has taken the initiative to connect with all AICI members in India and has enlisted their cooperation to help establish an AICI chapter there

THE AICI AWARD OF EXCELLENCE

Awards of Excellence are given to members who over the years have served AICI in a

variety of capacities demonstrating outstanding commitment to the growth and well being of the entire association The two recipients this year have contributed to AICI in so many ways a brief description does not do justice to their accomplishments

AWARD OF EXCELLENCE FOR CONTRIBUTION JOANNE RAE AICI CIP

Joanne Rae came onto the AICI International Board at a very challenging time in AICIrsquos history when the administration and financial viability of the organization was in peril Today AICI is experiencing a new era including a strong management company relationship financial stability membership growth and a 25th anniversary conference that is an incredible celebration of AICIrsquos achievements to date All of this has been made possible because of Joannersquos dedication to AICI (Read more about Joanne in the

Member Spotlight from the April 2015 issue of AICI GLOBAL)

AWARD OF EXCELLENCE FOR PARTICIPATION JOSEPHINE LUI AICI CIP

Josephine Luirsquos commitment to AICI has been tireless The current President of AICI Malaysia Chapter she served on the Board as VP Education and President Elect from 2010 to 2014 and she was voted 2013 Chapter Member of the Year by her fellow AICI Malaysia Chapter members Josephine has worked diligently to showcase the presence of AICI in Malaysia including her appearance in 2010 as one of the six international speakers at the Business Network International World Conference in Malaysia

BETWEEN US

A CONSTELLATION OF AICI STARS

32 | October 2015 magazine

BETWEEN US

AICIrsquoS IMMIE BRAVO AWARD GOES TO NICKOLAY LAMMBY SUSAN HESSELGRAVE AICI FLC

ldquoI am without a doubt the worst-dressed person here tonightrdquo Nevertheless the

young man in denim and sneakers who stepped up to the podium to accept AICIrsquos Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo) has made an impact on the development of positive self-image that will be felt by the entire image profession over the decades to come

Nickolay Lamm is a visionary in the truest sense of the word At age 26 he has already built a significant career as an artist and researcher creating thought-provoking vividly designed content on the internet

One of his passions is a concern with the negative impact on self-image of idealized media depictions of the human form That led to his asking this question in 2013 What if fashion dolls were made using standard human body proportions His project was discussed by HuffingtonPost Today Time LA

Times Good Morning America CNN CBS The Daily Beast and even Cosmopolitan

Then people started asking ldquoWhere can we buy these dollsrdquo

The visionary became an inventor On March 5 2014 Lamm launched a crowdfunding campaign to produce dolls with typical human body proportions More than 13621 backers preordered over 19000 dolls A mere eight months later Lammily was born A beautiful ldquoregularrdquo teenager she now has her own fans website and Lammily TV

Lamm says he created ldquoregular Barbierdquo for one reason ldquoI wanted to show that average is beautifulrdquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

AICI recognizes outstanding contributions in the field of image by persons or companies outside the association with the Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo)

ldquoSome interpreted the crowdfunding campaign slogan ldquoAverage is Beautifulrdquo as a message of aspiring to mediocrity or creating a new societal standard However I see lsquoaveragersquo as inclusive of all of us not a standard which excludes I want to show that reality is beautiful that life is beautiful and there should be a line of dolls which reflects this factrdquomdashNICKOLAY LAMM ldquoTHE FUTURE OF LAMMILYrdquo

Nick

ola

y Lam

m

The Association of Image Consultants International | 33

BETWEEN US

Recipients of the AICI Presidentrsquos Award are chosen at the end of the Presidentrsquos term and given to individuals who the President deems to have

made a very special contribution to the development and growth of AICI The 2015 recipients of the newly established award

DELBY BRAGAIS AICI CIP for the incredible work she did on developing and introducing the FLC live proctor option introducing the FLC paper exam in Chinese and achieving the highest number of FLC test registrations in any one year in AICIrsquos history

RIET DE VLIEGER AICI CIP for her hard work and determination in implementing AICI City Circles a new chapter rebate policy and being the seed to our new Academic Membership program Thanks to all

three of these projects she has laid the foundations for considerable growth of AICI membership

SUSAN HESSELGRAVE AICI FLC for her hard work on the AICI GLOBAL magazine She has raised the professionalism of the publication to an entirely new level resulting in hundreds of thousands of external hits attracting new Preferred Partners and exemplifying AICIrsquos mission to set and promote the highest professional standards for image consultants

MANOLO TRUJILLO for his support and contribution to the successful launch of the new AICI Academic Membership project He has been an incredible force working behind the scenes to bring this idea to fruition Building relationships with universities he has helped open the doors to hundreds of students to be a part of AICIrsquos educational programs

CHAPTER AWARD FOR ACHIEVEMENTMEXICO CITY CHAPTER Exemplary achievements in certification chapter growth and new initiatives to further the vision of AICI including the launch of academic membership and their selection as the host chapter for the 2017 AICI Global Conference

CHAPTER AWARD FOR CERTIFICATIONMEXICO CITY CHAPTER Hosting the first FLC Online Proctor (OLP) group test at a chapter

MALAYSIA CHAPTER Hosting the pilot FLC Paper Test in two languages simultaneously

CHAPTER AWARD FOR EDUCATIONSAN FRANCISCO BAY AREA CHAPTER Consistently offering a high quality Education Conference with members coming from around the world to attend

CHAPTER AWARD FOR GROWTHHONG KONG CHAPTER Chapter growth with membership increasing by almost 200 in one year

MEXICO CITY CHAPTER Growth for AICI through the implementation of the academic membership initiative

NEW AWARD DEBUTS AT CONFERENCETHE PRESIDENTrsquoS AWARD

AICI CHAPTER AWARDS

34 | October 2015 magazine

2015 AICI CHAPTER PHILANTHROPY AWARDAICI Malaysia Chapter donated all profits from their 3rd Educational Conference plus a contribution from the Chapter to support PERKIM a non-governmental organization that works to assist the welfare of patients with ichthyosis in Malaysia Icthyosis is a skin disease that is in most cases congenital Victims of the disease find it difficult to secure education or employment due to discrimination because of their disfigurement They are also unable to work in very hot environment as they may get heat stroke due to their skin condition There are over 300 patients with this disease in Malaysia It is their hope that Malaysians will come to accept them as part of the society

AICI Washington DC Metro Chapter adopted the Dress for Success Project which helps women get back into the

workforce by providing clothing coaching and training During the Chapterrsquos ldquoDonation Driverdquo in April this year the Chapter helped in the collection of suits other business-appropriate apparel shoes and accessories for the project

2015 AICI INDIVIDUAL PHILANTHROPY AWARDSunny Wang Yun AICI FLC (AICI Beijing Chapter) is dedicated to helping children and young people from vulnerable social groups Her philanthropic efforts have

been aimed at promoting their mental health as well as providing practical social skills to have a happy life

During the past two years Sunny gave lectures on various occasions to college students who are from extraordinarily poor families She coached them individually and as a group in how to use dress and image skills to make a difference in their lives As a volunteer in a local school for deaf and hearing-Impaired children she taught childrenrsquos etiquette a skill not normally provided for this special needs population

AICI GIVES BACKTHE 2015 PHILANTHROPY AWARDS

CHAPTER MEMBER OF THE YEAR AWARDS

SILVIA GUERRA AICI FLCndashGuadalajara ChapterSHANNA PECORARO AICI CIPndashNew YorkTri-State Chapter KEIKO COUCH AICI CIPndashTokyo ChapterWENDY CRESPI FRANCO AICI FLCndashMexico City ChapterSANDRA OTIPKAndashChile-Santiago ChapterCINDY TIENndashSingapore ChapterJOANNE RAE AICI CIPndashWashington DC Metro ChapterCAROL ROBICHAUD AICI CIPndashCanada ChapterDAISY CHONG SACK MOIndashMalaysia Chapter

Chapter Member of the Year awardees will be featured in the January 2016 issue of AICI GLOBAL

The Association of Image Consultants International | 35

BETWEEN US

KOREA BUSAN CHAPTER

SHANGHAI CHAPTER

AICI WELCOMES TWO NEW CHAPTERS

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

ROSSY GARBBEZ Rossy Garbbez AICI CIM

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Sarah Hathorn AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Soo Wildermuth AICI CIM

Rossy is president of Garbbez Consulting Group as well as

founder and past president of the AICI Guadalajara Chapter She is also the first AICI member in Latin America to achieve her Certified Image Master certification She has appeared on Televiso Guadalajara and written for Suit Magazine Negocios Vanitips among others She is the author of the book LOGRA TU MEJOR IMAGEN MUJER published by Editorial Trillas (2010)

CONGRATULATIONS ROSSY ON YOUR ACHIEVEMENT

36 | October 2015 magazine

UPCOMING EVENTSCONSULTORIacuteA DE GRAN LUJOLarisa Hinojosa LH Style Coach

Thursday October 8 2015 1200pm CDT mdash MEXICO-GUADALAJARA

For more information visit Consultoria de Gran Lujo

HOW TO TAKE THE WORK OUT OF NETWORKINGJim Roman Business Development Expert

Tuesday October 13 2015 1200pm EDT mdash NEW YORK

For more information visit How to Take the Work Out of Networking

INTERNATIONAL IMAGE CONSULTANT DAY CELEBRATE WITH AICI Monday November 23 2015

Download IICD graphics here International Image Consultant Day

LA COMUNICACIOacuteN NO VERBAL UNA HERRAMIENTA DE PODERManolo Trujillo LIEC Imagen Ejecutiva y Corporativa

Wednesday November 25 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La comunicacioacuten no verbal una herramienta de poder

ldquoPLANIFICA TU EacuteXITOrdquo GANA MAacuteS Y TRABAJA MEJOR COMO CONSULTOR DE IMAGENCarie Mercier-Lafond Karysa y Expertos en Imagen

Wednesday December 2 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit Planifica tu Eacutexito

LA VESTIMENTA SENSACIONES QUE PRODUCEN Y SUS PERCEPCIONESPaty Valdes AICI FLC

Wednesday January 13 2016 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La Vestimenta Sensaciones que producen y sus Percepciones

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

The Association of Image Consultants International | 37

DONNA CAMERON previously worked in film multimedia and marketing before establishing and managing a number of programs in the Australian public sector to help marginalized people transform their lives through confidence building presentation and employment opportunities Her initiatives were recognized with two Prime Ministerrsquos Awards She established Body Map Wellbeing + Style Strategies in 2012 with her sister Dr Nadine Cameron Donna is also the President of the AICI Melbourne Chapter in Australia

SHAUNDA DURHAM is the director of an academic support center that helps develop studentsrsquo public speaking and presenting capabilities and is a communication instructor in Northern Virginia She conducts professional development workshops for students focusing on image business and professional communication Currently pursuing Image Consultant Certification from the Fashion Institute of Technology she plans to open a consulting business specializing in image and professional development for the diverse college student population

ZAKIYA MILLS-FRANCOIS is the owner and Managing Director of ZM Image Consultants Limited based on the Caribbean island of Trinidad and Tobago She has over 10 years of experience in marketing branding PR corporate communications crisis communications protocol and events management Zakiya has many publishing credits to her name including as a weekly writer for the Consumer Tips Column in the Trinidad Express and Guardian Newspapers from 2004-2007 and as editor of the quarterly professional magazines MILLnet (manufacturing) and BG Life (energy) She is certified by the London Image Institute in Advanced Image Consulting and Professional Development

STEFANIA ROLANDELLI is the mother of twins who she says ldquohave taught me to watch the world with curiosityrdquo Born by the sea in Liguria Italy she currently lives in Sasso Marconi near Bologna Extensive travelling for her former career in sales taught her to deal with people of all ages genders nationalities personalities and cultures Stefania decided to explore the world of image because she is fascinated by its expressive strength and she wanted ldquoto look beyond what I see in order not to judge it but to attach a meaning to itrdquo Origami Image Consulting

INTRODUCING THE AICI GLOBAL

EDITORIAL TEAMWhen I put out the call for volunteers to assist with AICI GLOBAL I had no idea that there would be so many enthusiastic responses from such highly qualified candidates (including the magazinersquos former Editor in Chief Thea Wood AICI FLC) It is with pleasure and gratitude that I introduce the new members of the AICI GLOBAL Editorial Team Starting with this issue their assistance in producing the magazine is significant They join me and our proofreaders Bernie Burson AICI FLC and Beth Strange AICI CIP

mdash SUSAN HESSELGRAVE EDITOR IN CHIEF

BETWEEN US

38 | October 2015 magazine

JOAN VAN ALLEN brings over 15 years of experience managing technology and marketing programs in the corporate sector as well as considerable experience coordinating corporate personal and recreational events to her new career in image consulting Currently attending the Fashion Institute of Technology in New York she has started her own business Starlight Total Image Joan is a food and wine enthusiast who lives on the Fox River northwest of Chicago Illinois She is also a local chapter president of the National Association of Professional Women

KATHRYN WINTERLE-ILLO is the founder and president of All Seasons Image Consultants LLC located in Medford Lakes New Jersey just outside of Philadelphia Pennsylvania In addition to image consulting Kathryn is an attorney with the State of New Jersey and a sales associate for a retailer of classic womenrsquos apparel She and her husband Jim enjoy lakefront living traveling and spending time with their two beautiful grandchildren

THEA WOOD AICI FLC is Austinrsquos Signature Stylist as well as the co-host of Over40Chat on Twitter Shersquos also a public speaker and freelance writer who specializes in image consulting for women over 40 in male-dominated industries Her advice has appeared on local television and radio shows in Austin as well as national media like Fox News Magazine The Fashion Spot and RetailMeNotcom Thea hasnrsquot missed an episode of Project Runway in 14 seasons and still dreams of being a rockstar

The Association of Image Consultants International | 39

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

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Sales ToolsClothing amp Accessories

CONTACT GIGI JABER AT ADVERTISINGAICIORG FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE JANUARY 2016

Page 6: AICI Global October 2015

wwwaiciorgAuthentic_Beauty

aiciglobalgmailcom

Vision the ability to think about or plan the future with imagination or wisdom Our AICI founders had a vision of creating a world-class association for image professionals

Cecilia Stoeckicht our international VP of Conference had a vi-sion of reigniting our membersrsquo enthusiasm for Conference Riet de Vlieger our past VP of Chapter Relations had a vision of edu-cational bodies and associations having access to our world-class certification programs and I had a vision that AICI could become the ultimate voice in championing that we are all beautiful no mat-ter our shape size sex creed or color

For those of us who were lucky enough to attend the global conference in Washington DC we heard consistently from our incredible keynote speakers Dr Jennifer Baumgartner Howard Roberts Sue Donnelly and Sarah Brummitt that many individu-als companies and image professionals have given themselves the green light to change their vision in order to reflect the world we live in today We learned that having a vision helps us see first within ourselves and then allows us to share with others our big-gest ideas and tell our stories Itrsquos our stories that inspire our cli-ents and audiences Without vision itrsquos difficult for us to develop a good strategy or roadmap to move forward

Nelson Mandela so beautifully said ldquoAction without vision is only passing time vision without action is merely day dreaming But vision with action can change the worldrdquo Our founders did create a world-class association that now has the highest qualified im-age professionals in the world Cecilia Stoeckicht did reignite our enthusiasm for conference Riet de Vlieger has opened up our world-class certification program to over 3000 students and I will see our Authentic Beauty unCompromised program launched on International Image Consultants Day on November 23 2015 It all started with a vision

There is an abundance of vision to be shared with us all in the pages of this edition of our global magazine May the words within ignite a new vision within all of us as we each have the ability to change the world

SINCERELYJANE

LETTER FROM THE PRESIDENT

ldquoACTION WITHOUT VISION IS ONLY PASSING TIME VISION WITHOUT ACTION IS MERELY DAY DREAMING BUT VISION WITH ACTION CAN CHANGE THE WORLDrdquo

ndashNELSON MANDELA

The Association of Image Consultants International | 7

In their closing keynote session at the 2015 AICI Global Conference Sarah Brummitt AICI CIP and

Sue Donnelly AICI CIP challenged

us to re-imagine our work and the

way we do it They prompted us to

throw away ldquothe rulesrdquo and ldquodress

outside the boxrdquo In a presentation

rich with detail they offered five

strategies to put into practice in our

businesses and in our lives

STRATEGY ONE TELL YOUR STORY

Own it Your power lies in your ability to be real When you reveal yourself other people will start to recognize themselves in your stories

STRATEGY TWO FIND OUT WHATrsquoS REALLY IMPORTANT

The ldquoWHYrdquo of why yoursquore doing what yoursquore doing is what will

shape the ldquowhatrdquo and the ldquohowrdquo

As Donnelly put it ldquoSometimes you

get stuck in the mud and you donrsquot

know whatrsquos important People will

tell you lsquoYou need some MampMsrsquo or

lsquoYou need OREO cookies because

OREO cookies will give you the

boost you need on your websitersquo Or

lsquoRice milk Itrsquos the in thing Itrsquos the

thing of the futurersquo Or lsquoCelery How

can you go wrong with something

BUSINESS

FIVE STRATEGIES FOR BECOMING REALBY SUSAN HESSELGRAVE AICI FLC

ldquoThatrsquos what real love amounts to mdash letting a person be what he really is Most people love you for who you pretend to be To keep their love you keep pretending mdash performing You get to love your pretense Itrsquos true wersquore locked in an image an act mdash and the sad thing is people get so used to their image they grow attached to their masks They love their chains They forget all about who they really arerdquomdashJIM MORRISON

8 | October 2015 magazine

thatrsquos been around foreverrsquo But nobody knows what you stand for If your Why was concentrated on health would you buy all these products No Fill your basket based on your Why This saves you money time clarity And it attracts the right clients because you share the same valuesrdquo

Think about what you might stop doing Think about all the things you do now to promote your business (networking webinars blogging etc) and make a list of the ones that donrsquot inspire you Take them out of your ldquobasketrdquo Brummitt and Donnelly stress that everything you do should fill you with passion If you dread network-ing you shouldnrsquot be doing that If yoursquore not a good writer why are you trying to do that

STRATEGY THREE RAISE YOUR VIBRATION

The core principle in this strategy is that we need to be inspired our-selves in order to inspire others We can increase our inspiration level by paying attention to both our inter-nal and external environments

bull Your Working Environment Clutter keeps you stuck

bull Your Companions Be discerning about the people you come into contact with Ditch the ldquodrainsrdquo people who suck you dry

bull Your Personal Presentation You need to think about the clothes that you wear and be inspired filled with joy and possibility

ldquoWe can dress too much by the rules This is a dictated way of living that is not empowering Celebrate how [your clients] look and challenge a few more rules We need to open our experiences to see why people are doing what they are doingrdquo Donnelly cautioned Donnelly shared a story of a client she had early in her practice The client was a redhead with warm coloring and she arrived wearing pastel pink ldquoI just love this colorrdquo the client told her Donnelly ex-plained that pink was not the most flattering color for the client and dressed her in colors ldquoappropriaterdquo to her coloration ldquoI thought Irsquod done my jobrdquo Donnelly recounted ldquobut I did that client a disservice I should have found out why that pink was so important to herrdquo

Brummitt stressed ldquoWhat we do is huge We transform peoplersquos lives We are not a fluffy lsquonice to haversquo We need to go into our work with a big big WHY Get the deepest connec-tion with your clients So ask your-self lsquohow can I make the deepest connection with my clients todayrsquordquo

STRATEGY FOUR FIND YOUR ZONE OF GENIUS

Finding your zone of genius will re-plenish your passion When yoursquore in

your zone the day just whizzes by To find our own personal zone we need to go within We need to create space to have conversations with ourselves where we ask the ques-tions and can listen to the answers For Donnelly journaling helps her find those answers ldquoI get it outrdquo she says so she can ldquolet it inrdquo Your in-tuition Brummitt adds is intimately connected to your body Pay atten-tion to your gut instinct

STRATEGY FIVE NEVER STAND STILL

Keep moving forward holding before you your higher purpose your vision Your personal calling is as unique to you as your personal fingerprint Brummitt and Donnelly closed the conference with a rallying cry ldquoFigure out what you love then find a way to serve others with what you love to dordquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersec-tion of values identity and personal style

ldquoWho looks outside dreams who looks inside awakesrdquo

mdashCG JUNG

ldquoStanding still is the fastest way of mov-ing backwards in a rapidly changing worldrdquomdashLAUREN BACALL

ldquoAre you wearing it because you love it or because it sticks with the rules you were taughtrdquo

mdashSUE DONNELLY

The Association of Image Consultants International | 9

5-Day Executive Presence Certifi cation Program ndash Toronto Canada

A Golden OpportunityTo Enhance Your Career and Your Personal Brand As an AICI Image Consultant take the next step and become a Certifi ed Executive Presence System Coach

Develop the skills to train corporate clients atevery level from C-Suite to New Professionals

To learn more click here Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccom

Attention AICI Image Consultants

5-Day Executive PresCertifi cation Program

A Golden OppTo Enhance Yand Your PersAs an AICI Image Contake the next step andCertifi ed Executive Pr

Develop the skills to tevery level from C-Su

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Diane CraigPresident and Founder Corporate Class Inc

Next Executive Presence Certifi cation Training Program Toronto Canada February 8 ndash 12 2016

5-Day Intensive Program ndash All training materials includedManuals Slide Deck Proposal Templates plus moreTo learn more click here

Downtown Toronto Skyline

Executive Presence is neither exclusive nor elusiveTM

Patrick Chun is a man with a vision ldquoThe writing is on the wall Image consultants will be at the forefront of the next wave of company success

Companies that are forward-thinking will realize this It will be the softest of the soft skills mdash civility group communications and business ethics mdash that will make all the difference in company performancerdquo

Chun believes the image industry should be prepared to take a leading role He cites a recent study con-ducted by the Annenberg School of Communication and Journalism at the University of Southern California (FORTUNE June 10 2015) that concluded that develop-ing cultural competence and empathy across all levels of their organization were among the top priorities of C-suite executives

This is why he has developed the nonprofit Institute of Image Training and Testing International IITTI (pro-nounced ldquoETrdquo) For Chun people skills are paramount ldquoI came from the ranks of engineering in hi-tech Itrsquos a very different culture Management can be very insen-sitive I remember this was way back in the mid-80s when a co-worker just came into the office one day after years at that company and turned his desk upside down and then left I was right there People were re-

ally moved shocked He was a nice person very steady And then one day he couldnrsquot take it The frustration overwhelmed him The thing is technology may have changed but fundamentally we are still human beings That hasnrsquot changedrdquo

Considering his 20+ years running his own highly successful software company one might think Patrick Chun was the last person to spearhead an initiative that stresses the importance of ldquosoft skillsrdquo the ldquoBrdquo (behav-ior) and ldquoCrdquo (communication) of image to the future success of companies worldwide But he is convinced by his own experience ldquoMy company Greenwood Canada had a very low attrition rate That was because of our company culture People werenrsquot lsquoplug and playrsquo Programmers signed off on each piece of code with their name hellipThe Fortune 500 companies are winning because of their long history of corporate culture Soft

MEMBER SPOTLIGHT PATRICK CHUN BY SUSAN HESSELGRAVE AICI FLC

ldquoThe thing is technology may have changed but fun-damentally we are still human beingsrdquo

BUSINESS

The Association of Image Consultants International | 11

skills are not a sideshow not a lsquonice to haversquo Soft skills are directly tied to the bottom linerdquo

How important are soft skills to the success of a com-pany Chun provides a standout example with the online company Zapposcom ldquoThey went from zero to over a billion dollars in revenue in ten years ndash a blink of an eye How did they do that By a commitment to the company culture and brand values Zappos understands they are a customer-service company You know how they hire people They give them seven weeks of paid training Seven weeks Thatrsquos kind of unheard of these days And then at the end of that training they tell them lsquoIf you donrsquot want to work here wersquoll pay you not torsquo Because they donrsquot want money to be the reason people hire on Zappos understands that people who donrsquot believe in the culture will hurt the bottom linerdquo And what is Zapposrsquo tagline a company only made pos-sible by the evolution of internet technology Powered by servicereg (For a more detailed look at Zappos see the post at Corporate Culture Revolution)

Chun pays attention to soft skills at home too His two daughters a 6th grader and a sophomore in high school just like many youth today interact with their smartphones a lot ldquoI donrsquot like it how it tends to take over I encourage them to think independently Our youth are constantly bombarded by messages some almost subliminalrdquo He knows what works for his family in terms of ldquounpluggingrdquo and having real-time conver-sations ldquoI take them camping in places where there is no WiFi The week before the AICI Conference we went camping and swimming near Whistler Itrsquos our tradition to go camping every summer We have a great timerdquo The best place to get away from it all Out in the middle of nowhere with no cell service

According to Chun the image industry will be the next big thing in providing companies with a competi-tive advantage ldquoSomeday soon there will be a CPO in every company A Chief People Officer This person will provide a synthesis of HR [human resources] and image skills Right now HR is a second-class citizen That will change The CPO will be someone either an internal po-sition or an outsourced consultant who will for instance go to all the important meetings and listen not to the content of the meeting but the feel of the meeting Body language Interactions Non-verbal cues How people are feeling after the meetingrdquo Image professionals will become the go-to experts in this arena and their skill set will expand and deepen to encompass aspects such as business ethics and group communications ldquoImage con-sultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partner-ships with the corporationrdquo

For more information on how IITTIorg can partner with image consultants visit the Education resources on the AICI website By the end of the year Chun plans to offer a series of videos and white papers that can be used by AICI members to educate and engage corporate decision makers

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is cur-rently writing a book exploring the intersection of values identity and personal style

ldquoSomeday soon there will be a CPO in every company A Chief People Officer hellip Image consultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partnerships with the corporationrdquo

12 | October 2015 magazine

CHRISTINA ONG an AICI Certified Image Master is the founder of Imageworks a leading corporate image consultancy firm based in Singapore with a 20-year track record of empowering global brands like Bally Mercedes and Citibank for corporate excellence through her signature Branding Through Peoplereg progwrams She is a sought-after speaker educator and thought leader in the field with interviews on radio and TV as well as print media including Harpers Bazaar Womenrsquos Weekly Style Straits Times and South China Morning Post

When was the last time you walked into a retail out-let restaurant or office

only to be turned off by a carelessly dressed untrained or disengaged member of staff Disappointing to say the least

Is this also happening to customers in your business Chances are you never really know Research shows that customers simply take business elsewhere Worse still they may complain on social media

Inconsistent service not only impacts bottom line profits today it erodes the companyrsquos future business And the problem is even bigger Not only do front-line teams

fail to deliver the brandrsquos promise the same is true all the way up the corporate ladder to leaders

While managers may think the problem lies in who HR is hiring how theyrsquore interviewing prospects or even internal training strategies the problem is often rooted deeper

To consistently deliver brand experiences that keep customers coming back for more start by observing and asking three crucial questions before suggesting ad hoc ldquoimagerdquo improvements to front-line employees

1 Are the companyrsquos internal emails memos and oral communications

ldquobrand-worthyrdquo Would they stand up to being put on a billboard with your brandrsquos name as the author

2 Do employee training benefits and advancement opportunities epitomize the brandrsquos qualities Does the company treat its employ-ees the way it wants its customers to be treated Are they missing a key brand message like excellence respect fun or safety

3 Finally does management believe in the brand promise How do they demonstrate their commitment to this in the appearance behavior and communication of employees representing the brand throughout the ranks of the organization

SO YOUrsquoRE HAVING AN EMPLOYEE PRESENTATION PROBLEMBY CHRISTINA ONG AICI CIM

MASTER INSIGHTS

14 | October 2015 magazine

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview

ENSURE THAT THE FIRST IMPRESSION YOU GIVE IS YOU AT YOUR BEST

DO YOUR HOMEWORK Educate yourself about the work and the culture of the company There is a lot of information available online Read press releases and search for photos and articles

OPTIMIZE YOUR ONLINE ldquoBRANDrdquo Make sure your online presence matches who you are at your best not your complaints about the world or your colorful social life

ANNA SOO WILDERMUTH an AICI Certified Image Master is president and founder of Personal Images Inc specializing in helping corporations and individuals project an executive presence that conveys confidence and success in business and social settings She served as International President for AICI 2003-2005 and in 2008 received AICIrsquos Award of Excellence She is also the co-author of CHANGE ONE THING Discover Whatrsquos Holding You Back and Fix It with the Secrets of a Top Executive Image Coach

ENSURE YOUR INTERVIEW SUCCESSBY ANNA SOO WILDERMUTH AICI CIMWRITTEN BY THEA WOOD AICI FLC

MASTER INSIGHTS

18 | October 2015 magazine

DRESS APPROPRIATELY You might go by the build-ing and see how everyone is dressing as they leave the building after work Or ask your company contact what they expect for interview attire

WEARING A JACKET IS ALWAYS IMPORTANT This applies to both women and men Outside of North America this will be a full suit for men and a skirt suit for women Particular to the United States and Canada if it is a very casual and relaxed organiza-tion men may wear a jacket with a companion pair of pants and women can pair a skirt dress or pants with a jacket

MIND THE DETAILS Men wear a tie Women avoid a low-cut neckline Jewelry must not be distracting

GROOMING IS CRITICAL Make sure your clothing is in the best of condition immaculate and well-fitting Hairstyles should be conservative and for men no facial hair (unless you are interviewing in an art or technology field) Downplay makeup for women And universally wear a minimum of scented products (cologne after-shave etc)

CONNECT Offer a smile and a solid handshake and introduce yourself with direct eye contact ldquoHello Irsquom Jane Doe Irsquom so pleased to meet yourdquo

DURING YOUR INTERVIEW

KNOW WHAT YOU WANT What is your goal in apply-ing for this position How does this position match who you are and what you want to achieve

KNOW WHAT YOU HAVE TO OFFER Increasing rev-enues managing large projects to completion solving marketing problems etc

SPEAK THEIR LANGUAGE Match the interviewerrsquos choice of words

AFFIRM YOUR INTEREST Ask if you can follow up with a call or email within a specific timeframe

AFTER YOUR INTERVIEW

ALWAYS SEND A THANK YOU NOTE IMMEDIATELY A handwritten note is best if possible However if you have poor handwriting type the note and sign it by hand (If the company first contacted you by email an emailed thank you may be appropriate)

IMAGE UPGRADE YIELDS BIG RETURNSldquolsquoKarenrsquo came to me through a client referral Karen is a personal banker who handles indi-viduals with $3 to $4 million portfolios She worked in a Chicago suburb and transferred to the downtown location under a new manager The new manager was not happy with her appearance or how she interacted with senior leadership Karen and I worked on all image related issues from hair to clothing facial expressions and body language She also took an assessment to determine her communica-tion style and help her navigate styles different from hers ldquo

Karen and I worked together for about 20 hours The change was dramatic Everyone was pleased and Karenrsquos career soared At a lunch I hosted for Karen and her business coach one year later I found out she was the yearrsquos top producer (the year previous she had been about to be fired) ldquo

THEA WOOD AICI FLC MBA is an indepen-dent image consultant based in Austin Texas and serves as associate editor for AICI Global She is the co-author of Socially Smart and Savvy

The Association of Image Consultants International | 19

20 | October 2015 magazine

FEATURE

In the past few years we have seen a gradual shift in the media as to how people are portrayed

Dove launched its Real Beauty campaign Macyrsquos has started to use curvier models in their catalogues and cosmetic companies are using the mature woman as their face of a product

I admire and support this change in the media But as an image profes-sional I can also recognize that as much as the media may put this more diverse woman in front of the camera they are not the ones who actually work with real people on a daily basis They are not the ones who stand in front of a mirror with a woman who has lost her confi-dence because of what she sees in the reflection or the teenager who thinks she sees something ugly or the gentleman who has lost his self-esteemmdashall because the media has convinced them that their reflection is not one of beauty

It is we image professionals who pick up the pieces and take our clients by the hand leading them to see themselves differently It is the combination of our expertise in understanding body shapes and proportions our ability to identify style personalities and our capac-ity to combine all of this with every clientrsquos unique lifestyle that makes us experts in expressing true beautymdashthe unique beauty of the individualOurs is the field of Authentic Beauty unCompromised

There is no one more qualified than The Association of Image Consul-tants International (AICI) to be-come the voice of Authentic Beauty unCompromised as AICI represents the highest qualified image pro-fessionals in the world The pur-pose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects products and messages that reflect that every personmdashno

BY JANE SEAMAN AICI CIP AICI INTERNATIONAL PRESIDENT

ldquoIn 2012 Plunkett Research reported that the average American woman is a size 14 and plus-sizes often classified as 14 to 34 ac-count for 67 percent of the population A survey of over 5000 US women by online retailer ModCloth found that ldquomore US women report wearing a size 16 dress than a size 2 and 0 combinedrdquo and ldquo57 percent of US women wear at least some clothing in sizes 16 and aboverdquo

AICIs

unCompromised

AuthenticBeauty

The Association of Image Consultants International | 21

matter their shape size sex creed or colormdashis beautiful

AICI will officially launch the Authentic Beauty unCompromised campaign on International Image Consultants Day November 23 2015 At the AICI Global Conference in Washington DC this August our own Catherine Schuller AICI CIP gave an inspiring presentation of one of the first

projects AICI will be championing the ldquoDesign A Dressrdquo competition This project will challenge young designers to create a runway-ready dress designed from concept to runway to fit and flatter women as they really are

AICI will seek out initiatives that cultivate an inclusive environ-ment in the world of fashion AICI recognizes the importance of our

collective global voice and our key

role in shaping this goal With one

voice AICI will champion authentic

beauty for all

JANE SEAMAN AICI CIP is the

founder of Imagine Image Con-

sultancy and co-founder of The

International Image Academy

(TIIA) She serves as International

President of AICI

22 | October 2015 magazine

DIVERSITY CHAMPIONED ON THE RUNWAY

Formerly a plus-size model for Ford and editor at plus-size mag-azine Mode Catherine Schuller AICI CIP has been an outspo-ken advocate of plus-size fashion But she doesnrsquot intend to

stop there Schullerrsquos goal is to create an inclusive fashion environ-ment for all ldquoEveryone from toddlers to trannies We started with plus wersquore now going for embracing diversityrdquo

And the fashion shows and media are paying attention

Executive Editor and Co-Founder of NYFW Plus (September 9-13 2015) Brandee Joyner told Manik Mag a lifestyle magazine for the curvaceous woman ldquoItrsquos time for plus-size fashion to be mainstreamed Therersquos no reason why more plus-size celebrities shouldnrsquot be rocking the latest from plus-size designersrdquo

Even the ultimate New York media insider The New Yorker ex-hibits an evolving attitude ldquoFor anyone accustomed to navigating the anxious crowds at uptown Fashion Week Full Figured Fashion Week can feel like passing from a land of famine into one of plenty The guests are more racially diversemdashthere were plenty of white people but much of the crowd was African-American and Latinomdashand they come in every shape and size short women with slim waists and enormous breasts tall women with narrow shoulders and thick torsos round women pear-shaped women and a few mesmerized men The atmosphere is celebratory rather than cut-throatrdquo (The New Yorker Sept 22 2014 ldquoThe Plus Siderdquo by Lizzie Widdicombe)

ldquoOnly 5 of all designs are created with plus size in mindrdquo

mdashCATHERINE SCHULLER AICI CIP

ldquoIrsquom making it so that everyday fashion shows just treat the runway as a metaphor for liferdquo

mdashCATHERINE SCHULLER ABBEYPOST MARCH 2015

The innovative company Alvanon specializing

in scanning technology to improve garment fit for the fashion industry has now developed a dress form based on thousands of scans of women and pro-portioned for sizes 16 and above This will provide designers with a key tool that allows them to design specifically for the larger figure

ldquoI thought the research behind the forms into body shapes was very interest-ing The forms have the womenrsquos curves in all the right places and the way the garments fall on this form is very close to how they would fall on a real bodyrdquo

mdashCARLA WOIDT TEMPERLEYALVANON CLIENT

The Association of Image Consultants International | 23

FEATURE

I would like AICI to continue developing a high level of ethics for image consultants I want AICI to inspire the next generation to have high values and to be seen with respect while changing the lives of others mdash ROSSY GARBBEZ AICI CIM

AICI will build success at the brand level without losing the human connection Members will be stakeholders in a resourceful and valuable community of image professionals who appreciate the value of the important work that they do mdash DOMINIQUE ISBECQUE AICI CIP FOUNDER

I believe the international front is incredibly important and we need to include countries like Italy and France Itrsquos vital that AICI grow and expand through Europe Asia and Africa mdash EVA KOECK-ERIPEK AICI CIM

I see AICI growing stronger via more international members and chapters giving AICI a stronger global perspective mdash HELENA CHENN AICI CIM

AICI will experience many changes Electronics will continue to grow in the running of AICI as well as in consultantsrsquo businesses Electronics however are somewhat impersonal and I am concerned about the loss of personal service the one-on-one consultation Speaking to onersquos client face to face is so important mdash CORALYN LUNDELL AICI CIP FOUNDER

AICI will offer easier affordable access to high-level education through the use of technology worldwide Members will achieve higher levels of certification to strengthen their position in the industry and in the minds of consumers Membership will grow through alliances with academic partners and strong connections made at international conferences will encourage strategic partnerships mdash MARION GELLATLY AICI CIM

AICI will evolve image consulting to embrace self-esteem assessments personal development public relations marketing concerns and much more I foresee CEOs seeing the value of what has been ldquomissingrdquo throughout their companies and seeking us out The statistics continue to show that reputations are often built on the basis of a three-second first impression mdash DR JOYCE KNUDSEN AICI CIM

VISIONS FOR AICIA LOOK TO THE FUTURE REPORTED BY DONNA CAMERON SHAUNDA DURHAM HELEN FULIN HAO SUSAN HESSELGRAVE JINNY KO ZAKIYA MILLS-FRANCOIS MARILYN NEEL GUILIA SAMMARCO VANESSA SIMONETTI CAROLINA TAN KATHRYN WINTERLE-ILLO

24 | October 2015 magazine

What I see next is the way image is being accepted in the corporate world And now we even have the ability with IITTI to assess and measure soft skills AICI will grow and expand through the young people through the colleges that are coming on board Image consulting is basically going to explode in the world mdash LYNNE MARKS AICI CIM

For more business opportunities to image consultants we should offer AICI members more educational opportunities and information directly connected to business By doing this AICIrsquos reputation and influence will be enhanced globally mdash HITOMI K OHMORI AICI CIM

My hope for the future of our industry is that people will think of image consultants like they do an accountant interior designer or business coach But the only way that will happen is if we as an industry grow together collaboratively mdash JENNIFER PARKINSON AICI CIP FOUNDER

AICI has a bright future if we will respond to the needs of the people and the countries with regard to what we have to share and teach We must be recognized for providing the most accurate image information on all related topics mdash JUDITH RASBAND AICI CIM

Over the next decade I envision a strong fiscally sound association with a growing membership While not forgetting we are a US-based organization it is important to grow our global presence and strengthen our certification program mdash ANNA SOO WILDERMUTH AICI CIM

AICI will be in universities in every country that has a global presence AICI image consultants will soon have a fundamental role in many fields such as professional presence and personal image therapy They will serve on retainer or as a permanent position in corporations as well as being the go-to consultants for retailers mdash CARLA MATHIS AICI CIM

Information and the exchange of new ideas are rapidly coming from the emerging economies and the developing markets I envision AICI being far more global possibly decentralized as we adapt to a wider arena of thought leaders This will help image consultants be relevant in meeting the diverse needs of a wider clientele AICI will also play a larger role in helping its members tap into growth opportunities in the global marketplace mdash CHRISTINA ONG AICI CIM

I see AICI becoming predominantly international because certification is a high priority in the international world Hopefully we will have 10000 members in ten years Then we will have lots of interest in our services The biggest challenge is marketing our industry throughout the world As entrepreneurs we need to join forces as a large group to invest in a major marketing campaign mdash ELAINE STOLTZ AICI CIM

I am so impressed by what Irsquove heard here at Conference so far The vibrancy the expansion the direction that wersquore going I love the inclusiveness and diversity size race culture and age This is the direction Irsquod like to see AICI continue in the next decade mdash ALYCE PARSONS AICI CIP FOUNDER

The Association of Image Consultants International | 25

FEATURE

Estudiantes universitarios de la Carrera de imagen de todo el mundo podraacuten gozar de los benefi-cios de AICI a traveacutes de una membresiacutea disentildeada

especialmente para ellos

El pasado 29 de agosto durante la cena de gala de la Conferencia Mundial de AICI en Washington 2015 se formalizoacute la nueva membresiacutea acadeacutemica en la que estudiantes de diferentes universidades seraacuten parte de la Asociacioacuten teniendo diversos beneficios entre los que destacan mayor acercamiento al gremio garanti-zando su profesionalizacioacuten en el aacutembito de la imagen de acuerdo a estaacutendares internacionales

A traveacutes de esta nueva membresiacutea miles de futuros consultores en imagen podraacuten participar de forma activa dentro de la Asociacioacuten lo que permitiraacute que tengan acceso a nuevos conocimientos y tendencias de la profesioacuten

Jane Seaman AICI CIP Presidente Mundial de AICI comenta que durante los uacuteltimos 25 antildeos AICI se ha esforzado por desarrollar establecer e implementar los maacutes altos niveles de certificacioacuten en el aacuterea de Asesoriacutea de Imagen en el mundo a lo que agrega que la membresiacutea acadeacutemica es una forma de abrir nuevas oportunidades a los futuros talentos en el aacuterea de la consultoriacutea con programas educativos y certificacio-nes que les den la visioacuten de nuestra asociacioacuten

ldquoLa idea de acercar a los estudiantes a la Asociacioacuten Internacional de Consultores en Imagen AICI nace de la necesidad de fortalecer los estaacutendares educativos con los que un egresado se incorpora al aacutembito profe-sional Mediante una serie de acciones el estudiante tendraacute la oportunidad de aprender e interactuar con expertos de talla internacionalrdquo comenta Manolo Tru-jillo Coordinador de la Licenciatura en Imagen Ejecu-tiva y Corporativa de la Universidad Franco Ingleacutes

Por su parte Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Presidente Saliente de AICI Capiacutetulo Meacutexico precisoacute que la mem-bresiacutea acadeacutemica constituye una gran oportunidad ya que establece un viacutenculo directo entre el quehacer uni-versitario y la AICI ldquoPara nuestros estudiantes significa el acceso a educacioacuten de calidad y para nuestro equipo docente se convierte en una guiacutea para impartir caacutetedra de acuerdo a las competencias baacutesicas de la profesioacutenrdquo

LILIANA LUNA se desempentildea como VP Eacutetica y Proto-colo de AICI Capiacutetulo Meacutexico

De izquierda a derecha Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Past President de AICI Capiacutetulo Meacutexico Manolo Trujillo Coordinador de la Licenciatura en Imagen Ejecutiva y Corporativa del IUFIM y Vicepresidente de Educacioacuten de AICI Capiacutetulo Meacutexico Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Ing Alain Galicia Pimentel coordinador de tecnologiacuteas de la informacioacuten del IUFIM

AICI PRESENTA LA NUEVA MEMBRESIacuteA ACADEacuteMICAPOR LILIANA LUNA

26 | October 2015 magazine

University students around the world who are pursuing careers in image consulting will be able to enjoy AICI benefits with a membership

designed especially for them

On August 29 during the gala dinner of the 2015 AICI Global Conference in Washington DC the new academic membership was formally introduced

This alliance founded on AICI international standards marks a significant milestone in guaranteeing the expertise and credentials of image professionals Through this new affiliation thousands of future image consultants will be able to take an active role in AICI allowing them to have access to the most current knowledge and innovations in the image industry

AICI President Jane Seaman AICI CIP stated that during the last 25 years AICI has strived to develop establish and implement the highest certification levels in the image profession and she added that the academic membership is a way of opening new opportunities for future professionals in the

image industry providing educational programs and certification that will promote the vision of AICI

ldquoThe idea of bringing students into the International Association of Image Consultants was born of the need to strengthen the educational standards with which a graduate enters the professional field Through a series of steps the student will have an opportunity to learn and interact with experts of international staturerdquo explained Manolo Trujillo Coordinator of the Degree in Executive and Corporate Image of La Universidad Franco Ingleacutes

Hildeberto Martiacutenez Vice Chancellor of La Universidad Valle Continental Monterrey added that the academic membership constitutes a great opportunity because it establishes a direct link from university studies to AICI ldquoFor our students it means access to quality education and for our teaching team it becomes a solid framework of fundamental competencies for the image professionrdquo

LILIANA LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

Victor Vaacutezquez Tesorero de AICI Capiacutetulo Meacutexico firmando como testigo de la Universidad Valle Continental en la ceremonia de la membresiacutea acadeacutemica

Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Coca Sevilla AICI CIP VP de Comunicaciones de AICI Global y Presidente de AICI Capiacutetulo Meacutexico

AICI PRESENTS THE NEW ACADEMIC MEMBERSHIPBY LILIANA LUNA

The Association of Image Consultants International | 27

BETWEEN US

FIRST TIME MY EXPERIENCE AT THE 2015 AICI GLOBAL CONFERENCEPOR VANESSA SIMONETTI

Pocas veces en la vida uno tiene la oportunidad de aprender tanto en tan poco tiempo en primer lugar por los conocimientos y

experiencias compartidas por los participantes de todo el mundo pero mucho maacutes importante por el ejemplo de sencillez humildad y sabiduriacutea de vida del equipo humano que dirigioacute este evento Conociacute personas que han logrado meacuteritos impresionantes y son incluso reconocidas como Guruacutes en sus respectivos mercados pero no han permitido que el eacutexito y la fama los distraigan de su principal misioacuten DAR Dar a las personas que lo necesitan las herramientas y orientacioacuten para que a traveacutes del mejoramiento de su imagen logren ser mejores personas y profesionales proyectando una imagen en perfecta armoniacutea con sus valores y objetivos

Vuelvo a Peruacute con la sensacioacuten incomparable de tener nuevos grandes amigos de todo el mundo a quienes ofrezco mi casa como suya

Only a few times in life do you have the opportunity to learn so much in such a short time This was the case at the AICI International

Conference First because of the knowledge and experiences shared by attendees from around the world but even more important due to the example of simplicity humility and wisdom about life displayed by the team who led this event

I met people who have achieved remarkable success and are recognized as gurus in their respective markets However they have not let success and fame distract them from their primary mission to GIVE They give people the tools and guidance to improve their image helping them to become better people and professionals and to project an image in perfect harmony with their values and goals

I returned to Peruacute with the unique feeling of having great new friends from around the world and I look forward to welcoming you should you visit

VANESSA SIMONETTI left the corporate sector to become an independent image consultant based in Lima Peru Since 2014 she has promoted IITTI standards and certification for professionals organizing corporate training and workshops for personal image management

28 | October 2015 magazine

BY CAROLINA D TAN AICI FLC

270 PARTICIPANTS FROM 32COUNTRIES this is a united nations conference of image professionals

For me the warm welcome began days before the conference formally opened As I was exploring the Renaissance Arlington Capital View Hotel I was greeted by the President of the AICI Washington DC Chapter the beautiful Cindy Ann Peterson AICI FLC

The next two days we toured the US Capitol and then explored the National Gallery of Art with Carla Mathis AICI CIM co-author of the image industry classic The Triumph of Individual Style I enjoyed meeting new friends some of whom I was already connected with online

Dr Jennifer Baumgartner opened the conference with a presentation that was inspiring and that challenged ldquofast-fashionrdquo

Howard Robertsrsquo animated and entertaining delivery of his ldquoBrand Your Inspiration to Create Your Own Brandrdquo used the entertainer Madonna as an example of a music icon who has sustained the magic for decades by having a strong brand

I was asked to participate in the ldquoAICI Walks the Runwayrdquo fashion show a new event at the conference Being a former model helped boost my confidence It was fantastic to wear the original creation of one of AICIrsquos talented designers Delby Bragais AICI CIP whose SpringSummer 2016 Collection was to be showcased at the inaugural Style Fashion Week in New York City on September 10

The CIM Round Table discussions inspired us as we moved from table to table absorbing a rapid flow of valuable information Thank you to all of our Certified Image Masters and Founders as they shared generously from the heart

The Association of Image Consultants International | 29

The evening gala was a real showcase of achievements elegance beauty and dancing

Lastly if you think for a moment that momentum slowed on the last day yoursquore wrong the four-hour session with Sarah Hathorn AICI CIM was powerful I emerged committed to reviewing analyzing and applying her principles in my consulting business

Sarah Brummitt AICI CIP and Sue Donnelly AICI CIP brought the conference to a brilliant close with their thought-provoking ldquoInspiring Change Making Over the Image Industryrdquo We were asked to clarify the ldquowhyrdquo in our image business instead of just the ldquohowrdquo and ldquowhatrdquo

So why is the AICI Global Conference worth the cost and 37 hours of flying from Manila to attend the conference Thatrsquos easy to answer

bull Friendshipsbull Professional learning at the highest levelbull Valuable collaborationsbull The certification advantagebull The in-person experience of seeing feeling

being with and believing in each other and what we do

Irsquom truly proud to be part of AICI

CAROLINA D TAN AICI FLC is the founder and president of Enhance Your Image Training Consultancy A former model and television host she is also an alumna of John Robert Powers International and has been its active consultant at the school for 16 years She was recognized at the AICI Conference Awards Night for achieving her FLC certification in 2015

BY GIULIA SAMMARCO

The first time I heard about AICI was from a dear friend of mine Martha Risco who had been a member of the Association for several years by

this time

As a clinical psychologist with an MBA and a banking and finance background I started working as an image consultant almost by chance Corporations both Peruvian and international began asking me to speak about protocol etiquette and human relationships from a psychological perspective So it was through their books and articles that I first became acquainted with some AICI members

Realizing the importance of certification and talking with Martha I came to the conclusion that becoming an AICI certified member was the best way to grow as a professional image consultant

When we learned that this yearrsquos conference was in Washington DC and AICI would be celebrating

its 25th anniversary it took us less than a minute to decide we had to be a part of it

It turned out to be everything we expected it to be We had a chance to meet and share time and experiences with the BEST image professionals I had the opportunity to sit and talk with masters Carla Mathis AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Dr Joyce Knudsen AICI CIM The AICI principles of being open generous and helping each other in everything we might need definitely proved to be true When I unfortunately became ill during the conference and needed a doctor I was accompanied by one of our Washington DC Chapter hosts chapter president Cindy Ann Peterson AICI FLC These ladies are so caring

Attending this conference opened my eyes to the significant difference we can make in other peoplersquos lives by helping them explore and express all the greatness they have inside

GIULIA SAMMARCO is a senior executive with experience managing institutional and public affairs corporate image communications corporate social responsibility and press strategies at an international level in finance telecom and banking She has a sincere interest in supporting the economic and social development of her homeland Peruacute

The Association of Image Consultants International | 31

EXPANDING THE VISION SUE DONNELLY RECEIVES AICIrsquoS JANE SEGERSTROM AWARD

This award is named in honor of the late Jane Segerstrom an AICI Houston Chapter and AICI

International Board member whose vision and association work set the foundation of AICIrsquos international growth The Jane Segerstrom Award first awarded in 1997 is bestowed upon a person who has helped to further our worldwide associationindustry vision

Sue Donnelly AICI CIP became the sixteenth recipient of the Jane Segerstrom award for her imaginative approach to expanding the field of image consulting Sue is known worldwide for her eclectic approach to style and her commitment to sharing her experience and insights with her fellow AICI image consultants (See the article on page 8 for a taste of Suersquos creativity and watch for an AICI GLOBAL profile in 2016)

RISING STAR AWARD NEHA MALHOTRA

The Rising Star Award is given to a new member who has achieved accelerated success

as a newcomer to the field

Neha Malhotra has been featured in leading newspapers for her active participation in fashion and lifestyle events corporate workshops and guest lectures Her workshops in India have been tailored to diverse

audiences including corporate employees couture clients and teenage girls She has leveraged her public speaking skills to grow her business reputation Additionally Neha has taken the initiative to connect with all AICI members in India and has enlisted their cooperation to help establish an AICI chapter there

THE AICI AWARD OF EXCELLENCE

Awards of Excellence are given to members who over the years have served AICI in a

variety of capacities demonstrating outstanding commitment to the growth and well being of the entire association The two recipients this year have contributed to AICI in so many ways a brief description does not do justice to their accomplishments

AWARD OF EXCELLENCE FOR CONTRIBUTION JOANNE RAE AICI CIP

Joanne Rae came onto the AICI International Board at a very challenging time in AICIrsquos history when the administration and financial viability of the organization was in peril Today AICI is experiencing a new era including a strong management company relationship financial stability membership growth and a 25th anniversary conference that is an incredible celebration of AICIrsquos achievements to date All of this has been made possible because of Joannersquos dedication to AICI (Read more about Joanne in the

Member Spotlight from the April 2015 issue of AICI GLOBAL)

AWARD OF EXCELLENCE FOR PARTICIPATION JOSEPHINE LUI AICI CIP

Josephine Luirsquos commitment to AICI has been tireless The current President of AICI Malaysia Chapter she served on the Board as VP Education and President Elect from 2010 to 2014 and she was voted 2013 Chapter Member of the Year by her fellow AICI Malaysia Chapter members Josephine has worked diligently to showcase the presence of AICI in Malaysia including her appearance in 2010 as one of the six international speakers at the Business Network International World Conference in Malaysia

BETWEEN US

A CONSTELLATION OF AICI STARS

32 | October 2015 magazine

BETWEEN US

AICIrsquoS IMMIE BRAVO AWARD GOES TO NICKOLAY LAMMBY SUSAN HESSELGRAVE AICI FLC

ldquoI am without a doubt the worst-dressed person here tonightrdquo Nevertheless the

young man in denim and sneakers who stepped up to the podium to accept AICIrsquos Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo) has made an impact on the development of positive self-image that will be felt by the entire image profession over the decades to come

Nickolay Lamm is a visionary in the truest sense of the word At age 26 he has already built a significant career as an artist and researcher creating thought-provoking vividly designed content on the internet

One of his passions is a concern with the negative impact on self-image of idealized media depictions of the human form That led to his asking this question in 2013 What if fashion dolls were made using standard human body proportions His project was discussed by HuffingtonPost Today Time LA

Times Good Morning America CNN CBS The Daily Beast and even Cosmopolitan

Then people started asking ldquoWhere can we buy these dollsrdquo

The visionary became an inventor On March 5 2014 Lamm launched a crowdfunding campaign to produce dolls with typical human body proportions More than 13621 backers preordered over 19000 dolls A mere eight months later Lammily was born A beautiful ldquoregularrdquo teenager she now has her own fans website and Lammily TV

Lamm says he created ldquoregular Barbierdquo for one reason ldquoI wanted to show that average is beautifulrdquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

AICI recognizes outstanding contributions in the field of image by persons or companies outside the association with the Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo)

ldquoSome interpreted the crowdfunding campaign slogan ldquoAverage is Beautifulrdquo as a message of aspiring to mediocrity or creating a new societal standard However I see lsquoaveragersquo as inclusive of all of us not a standard which excludes I want to show that reality is beautiful that life is beautiful and there should be a line of dolls which reflects this factrdquomdashNICKOLAY LAMM ldquoTHE FUTURE OF LAMMILYrdquo

Nick

ola

y Lam

m

The Association of Image Consultants International | 33

BETWEEN US

Recipients of the AICI Presidentrsquos Award are chosen at the end of the Presidentrsquos term and given to individuals who the President deems to have

made a very special contribution to the development and growth of AICI The 2015 recipients of the newly established award

DELBY BRAGAIS AICI CIP for the incredible work she did on developing and introducing the FLC live proctor option introducing the FLC paper exam in Chinese and achieving the highest number of FLC test registrations in any one year in AICIrsquos history

RIET DE VLIEGER AICI CIP for her hard work and determination in implementing AICI City Circles a new chapter rebate policy and being the seed to our new Academic Membership program Thanks to all

three of these projects she has laid the foundations for considerable growth of AICI membership

SUSAN HESSELGRAVE AICI FLC for her hard work on the AICI GLOBAL magazine She has raised the professionalism of the publication to an entirely new level resulting in hundreds of thousands of external hits attracting new Preferred Partners and exemplifying AICIrsquos mission to set and promote the highest professional standards for image consultants

MANOLO TRUJILLO for his support and contribution to the successful launch of the new AICI Academic Membership project He has been an incredible force working behind the scenes to bring this idea to fruition Building relationships with universities he has helped open the doors to hundreds of students to be a part of AICIrsquos educational programs

CHAPTER AWARD FOR ACHIEVEMENTMEXICO CITY CHAPTER Exemplary achievements in certification chapter growth and new initiatives to further the vision of AICI including the launch of academic membership and their selection as the host chapter for the 2017 AICI Global Conference

CHAPTER AWARD FOR CERTIFICATIONMEXICO CITY CHAPTER Hosting the first FLC Online Proctor (OLP) group test at a chapter

MALAYSIA CHAPTER Hosting the pilot FLC Paper Test in two languages simultaneously

CHAPTER AWARD FOR EDUCATIONSAN FRANCISCO BAY AREA CHAPTER Consistently offering a high quality Education Conference with members coming from around the world to attend

CHAPTER AWARD FOR GROWTHHONG KONG CHAPTER Chapter growth with membership increasing by almost 200 in one year

MEXICO CITY CHAPTER Growth for AICI through the implementation of the academic membership initiative

NEW AWARD DEBUTS AT CONFERENCETHE PRESIDENTrsquoS AWARD

AICI CHAPTER AWARDS

34 | October 2015 magazine

2015 AICI CHAPTER PHILANTHROPY AWARDAICI Malaysia Chapter donated all profits from their 3rd Educational Conference plus a contribution from the Chapter to support PERKIM a non-governmental organization that works to assist the welfare of patients with ichthyosis in Malaysia Icthyosis is a skin disease that is in most cases congenital Victims of the disease find it difficult to secure education or employment due to discrimination because of their disfigurement They are also unable to work in very hot environment as they may get heat stroke due to their skin condition There are over 300 patients with this disease in Malaysia It is their hope that Malaysians will come to accept them as part of the society

AICI Washington DC Metro Chapter adopted the Dress for Success Project which helps women get back into the

workforce by providing clothing coaching and training During the Chapterrsquos ldquoDonation Driverdquo in April this year the Chapter helped in the collection of suits other business-appropriate apparel shoes and accessories for the project

2015 AICI INDIVIDUAL PHILANTHROPY AWARDSunny Wang Yun AICI FLC (AICI Beijing Chapter) is dedicated to helping children and young people from vulnerable social groups Her philanthropic efforts have

been aimed at promoting their mental health as well as providing practical social skills to have a happy life

During the past two years Sunny gave lectures on various occasions to college students who are from extraordinarily poor families She coached them individually and as a group in how to use dress and image skills to make a difference in their lives As a volunteer in a local school for deaf and hearing-Impaired children she taught childrenrsquos etiquette a skill not normally provided for this special needs population

AICI GIVES BACKTHE 2015 PHILANTHROPY AWARDS

CHAPTER MEMBER OF THE YEAR AWARDS

SILVIA GUERRA AICI FLCndashGuadalajara ChapterSHANNA PECORARO AICI CIPndashNew YorkTri-State Chapter KEIKO COUCH AICI CIPndashTokyo ChapterWENDY CRESPI FRANCO AICI FLCndashMexico City ChapterSANDRA OTIPKAndashChile-Santiago ChapterCINDY TIENndashSingapore ChapterJOANNE RAE AICI CIPndashWashington DC Metro ChapterCAROL ROBICHAUD AICI CIPndashCanada ChapterDAISY CHONG SACK MOIndashMalaysia Chapter

Chapter Member of the Year awardees will be featured in the January 2016 issue of AICI GLOBAL

The Association of Image Consultants International | 35

BETWEEN US

KOREA BUSAN CHAPTER

SHANGHAI CHAPTER

AICI WELCOMES TWO NEW CHAPTERS

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

ROSSY GARBBEZ Rossy Garbbez AICI CIM

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Sarah Hathorn AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Soo Wildermuth AICI CIM

Rossy is president of Garbbez Consulting Group as well as

founder and past president of the AICI Guadalajara Chapter She is also the first AICI member in Latin America to achieve her Certified Image Master certification She has appeared on Televiso Guadalajara and written for Suit Magazine Negocios Vanitips among others She is the author of the book LOGRA TU MEJOR IMAGEN MUJER published by Editorial Trillas (2010)

CONGRATULATIONS ROSSY ON YOUR ACHIEVEMENT

36 | October 2015 magazine

UPCOMING EVENTSCONSULTORIacuteA DE GRAN LUJOLarisa Hinojosa LH Style Coach

Thursday October 8 2015 1200pm CDT mdash MEXICO-GUADALAJARA

For more information visit Consultoria de Gran Lujo

HOW TO TAKE THE WORK OUT OF NETWORKINGJim Roman Business Development Expert

Tuesday October 13 2015 1200pm EDT mdash NEW YORK

For more information visit How to Take the Work Out of Networking

INTERNATIONAL IMAGE CONSULTANT DAY CELEBRATE WITH AICI Monday November 23 2015

Download IICD graphics here International Image Consultant Day

LA COMUNICACIOacuteN NO VERBAL UNA HERRAMIENTA DE PODERManolo Trujillo LIEC Imagen Ejecutiva y Corporativa

Wednesday November 25 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La comunicacioacuten no verbal una herramienta de poder

ldquoPLANIFICA TU EacuteXITOrdquo GANA MAacuteS Y TRABAJA MEJOR COMO CONSULTOR DE IMAGENCarie Mercier-Lafond Karysa y Expertos en Imagen

Wednesday December 2 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit Planifica tu Eacutexito

LA VESTIMENTA SENSACIONES QUE PRODUCEN Y SUS PERCEPCIONESPaty Valdes AICI FLC

Wednesday January 13 2016 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La Vestimenta Sensaciones que producen y sus Percepciones

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

The Association of Image Consultants International | 37

DONNA CAMERON previously worked in film multimedia and marketing before establishing and managing a number of programs in the Australian public sector to help marginalized people transform their lives through confidence building presentation and employment opportunities Her initiatives were recognized with two Prime Ministerrsquos Awards She established Body Map Wellbeing + Style Strategies in 2012 with her sister Dr Nadine Cameron Donna is also the President of the AICI Melbourne Chapter in Australia

SHAUNDA DURHAM is the director of an academic support center that helps develop studentsrsquo public speaking and presenting capabilities and is a communication instructor in Northern Virginia She conducts professional development workshops for students focusing on image business and professional communication Currently pursuing Image Consultant Certification from the Fashion Institute of Technology she plans to open a consulting business specializing in image and professional development for the diverse college student population

ZAKIYA MILLS-FRANCOIS is the owner and Managing Director of ZM Image Consultants Limited based on the Caribbean island of Trinidad and Tobago She has over 10 years of experience in marketing branding PR corporate communications crisis communications protocol and events management Zakiya has many publishing credits to her name including as a weekly writer for the Consumer Tips Column in the Trinidad Express and Guardian Newspapers from 2004-2007 and as editor of the quarterly professional magazines MILLnet (manufacturing) and BG Life (energy) She is certified by the London Image Institute in Advanced Image Consulting and Professional Development

STEFANIA ROLANDELLI is the mother of twins who she says ldquohave taught me to watch the world with curiosityrdquo Born by the sea in Liguria Italy she currently lives in Sasso Marconi near Bologna Extensive travelling for her former career in sales taught her to deal with people of all ages genders nationalities personalities and cultures Stefania decided to explore the world of image because she is fascinated by its expressive strength and she wanted ldquoto look beyond what I see in order not to judge it but to attach a meaning to itrdquo Origami Image Consulting

INTRODUCING THE AICI GLOBAL

EDITORIAL TEAMWhen I put out the call for volunteers to assist with AICI GLOBAL I had no idea that there would be so many enthusiastic responses from such highly qualified candidates (including the magazinersquos former Editor in Chief Thea Wood AICI FLC) It is with pleasure and gratitude that I introduce the new members of the AICI GLOBAL Editorial Team Starting with this issue their assistance in producing the magazine is significant They join me and our proofreaders Bernie Burson AICI FLC and Beth Strange AICI CIP

mdash SUSAN HESSELGRAVE EDITOR IN CHIEF

BETWEEN US

38 | October 2015 magazine

JOAN VAN ALLEN brings over 15 years of experience managing technology and marketing programs in the corporate sector as well as considerable experience coordinating corporate personal and recreational events to her new career in image consulting Currently attending the Fashion Institute of Technology in New York she has started her own business Starlight Total Image Joan is a food and wine enthusiast who lives on the Fox River northwest of Chicago Illinois She is also a local chapter president of the National Association of Professional Women

KATHRYN WINTERLE-ILLO is the founder and president of All Seasons Image Consultants LLC located in Medford Lakes New Jersey just outside of Philadelphia Pennsylvania In addition to image consulting Kathryn is an attorney with the State of New Jersey and a sales associate for a retailer of classic womenrsquos apparel She and her husband Jim enjoy lakefront living traveling and spending time with their two beautiful grandchildren

THEA WOOD AICI FLC is Austinrsquos Signature Stylist as well as the co-host of Over40Chat on Twitter Shersquos also a public speaker and freelance writer who specializes in image consulting for women over 40 in male-dominated industries Her advice has appeared on local television and radio shows in Austin as well as national media like Fox News Magazine The Fashion Spot and RetailMeNotcom Thea hasnrsquot missed an episode of Project Runway in 14 seasons and still dreams of being a rockstar

The Association of Image Consultants International | 39

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT GIGI JABER AT ADVERTISINGAICIORG FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE JANUARY 2016

Page 7: AICI Global October 2015

Vision the ability to think about or plan the future with imagination or wisdom Our AICI founders had a vision of creating a world-class association for image professionals

Cecilia Stoeckicht our international VP of Conference had a vi-sion of reigniting our membersrsquo enthusiasm for Conference Riet de Vlieger our past VP of Chapter Relations had a vision of edu-cational bodies and associations having access to our world-class certification programs and I had a vision that AICI could become the ultimate voice in championing that we are all beautiful no mat-ter our shape size sex creed or color

For those of us who were lucky enough to attend the global conference in Washington DC we heard consistently from our incredible keynote speakers Dr Jennifer Baumgartner Howard Roberts Sue Donnelly and Sarah Brummitt that many individu-als companies and image professionals have given themselves the green light to change their vision in order to reflect the world we live in today We learned that having a vision helps us see first within ourselves and then allows us to share with others our big-gest ideas and tell our stories Itrsquos our stories that inspire our cli-ents and audiences Without vision itrsquos difficult for us to develop a good strategy or roadmap to move forward

Nelson Mandela so beautifully said ldquoAction without vision is only passing time vision without action is merely day dreaming But vision with action can change the worldrdquo Our founders did create a world-class association that now has the highest qualified im-age professionals in the world Cecilia Stoeckicht did reignite our enthusiasm for conference Riet de Vlieger has opened up our world-class certification program to over 3000 students and I will see our Authentic Beauty unCompromised program launched on International Image Consultants Day on November 23 2015 It all started with a vision

There is an abundance of vision to be shared with us all in the pages of this edition of our global magazine May the words within ignite a new vision within all of us as we each have the ability to change the world

SINCERELYJANE

LETTER FROM THE PRESIDENT

ldquoACTION WITHOUT VISION IS ONLY PASSING TIME VISION WITHOUT ACTION IS MERELY DAY DREAMING BUT VISION WITH ACTION CAN CHANGE THE WORLDrdquo

ndashNELSON MANDELA

The Association of Image Consultants International | 7

In their closing keynote session at the 2015 AICI Global Conference Sarah Brummitt AICI CIP and

Sue Donnelly AICI CIP challenged

us to re-imagine our work and the

way we do it They prompted us to

throw away ldquothe rulesrdquo and ldquodress

outside the boxrdquo In a presentation

rich with detail they offered five

strategies to put into practice in our

businesses and in our lives

STRATEGY ONE TELL YOUR STORY

Own it Your power lies in your ability to be real When you reveal yourself other people will start to recognize themselves in your stories

STRATEGY TWO FIND OUT WHATrsquoS REALLY IMPORTANT

The ldquoWHYrdquo of why yoursquore doing what yoursquore doing is what will

shape the ldquowhatrdquo and the ldquohowrdquo

As Donnelly put it ldquoSometimes you

get stuck in the mud and you donrsquot

know whatrsquos important People will

tell you lsquoYou need some MampMsrsquo or

lsquoYou need OREO cookies because

OREO cookies will give you the

boost you need on your websitersquo Or

lsquoRice milk Itrsquos the in thing Itrsquos the

thing of the futurersquo Or lsquoCelery How

can you go wrong with something

BUSINESS

FIVE STRATEGIES FOR BECOMING REALBY SUSAN HESSELGRAVE AICI FLC

ldquoThatrsquos what real love amounts to mdash letting a person be what he really is Most people love you for who you pretend to be To keep their love you keep pretending mdash performing You get to love your pretense Itrsquos true wersquore locked in an image an act mdash and the sad thing is people get so used to their image they grow attached to their masks They love their chains They forget all about who they really arerdquomdashJIM MORRISON

8 | October 2015 magazine

thatrsquos been around foreverrsquo But nobody knows what you stand for If your Why was concentrated on health would you buy all these products No Fill your basket based on your Why This saves you money time clarity And it attracts the right clients because you share the same valuesrdquo

Think about what you might stop doing Think about all the things you do now to promote your business (networking webinars blogging etc) and make a list of the ones that donrsquot inspire you Take them out of your ldquobasketrdquo Brummitt and Donnelly stress that everything you do should fill you with passion If you dread network-ing you shouldnrsquot be doing that If yoursquore not a good writer why are you trying to do that

STRATEGY THREE RAISE YOUR VIBRATION

The core principle in this strategy is that we need to be inspired our-selves in order to inspire others We can increase our inspiration level by paying attention to both our inter-nal and external environments

bull Your Working Environment Clutter keeps you stuck

bull Your Companions Be discerning about the people you come into contact with Ditch the ldquodrainsrdquo people who suck you dry

bull Your Personal Presentation You need to think about the clothes that you wear and be inspired filled with joy and possibility

ldquoWe can dress too much by the rules This is a dictated way of living that is not empowering Celebrate how [your clients] look and challenge a few more rules We need to open our experiences to see why people are doing what they are doingrdquo Donnelly cautioned Donnelly shared a story of a client she had early in her practice The client was a redhead with warm coloring and she arrived wearing pastel pink ldquoI just love this colorrdquo the client told her Donnelly ex-plained that pink was not the most flattering color for the client and dressed her in colors ldquoappropriaterdquo to her coloration ldquoI thought Irsquod done my jobrdquo Donnelly recounted ldquobut I did that client a disservice I should have found out why that pink was so important to herrdquo

Brummitt stressed ldquoWhat we do is huge We transform peoplersquos lives We are not a fluffy lsquonice to haversquo We need to go into our work with a big big WHY Get the deepest connec-tion with your clients So ask your-self lsquohow can I make the deepest connection with my clients todayrsquordquo

STRATEGY FOUR FIND YOUR ZONE OF GENIUS

Finding your zone of genius will re-plenish your passion When yoursquore in

your zone the day just whizzes by To find our own personal zone we need to go within We need to create space to have conversations with ourselves where we ask the ques-tions and can listen to the answers For Donnelly journaling helps her find those answers ldquoI get it outrdquo she says so she can ldquolet it inrdquo Your in-tuition Brummitt adds is intimately connected to your body Pay atten-tion to your gut instinct

STRATEGY FIVE NEVER STAND STILL

Keep moving forward holding before you your higher purpose your vision Your personal calling is as unique to you as your personal fingerprint Brummitt and Donnelly closed the conference with a rallying cry ldquoFigure out what you love then find a way to serve others with what you love to dordquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersec-tion of values identity and personal style

ldquoWho looks outside dreams who looks inside awakesrdquo

mdashCG JUNG

ldquoStanding still is the fastest way of mov-ing backwards in a rapidly changing worldrdquomdashLAUREN BACALL

ldquoAre you wearing it because you love it or because it sticks with the rules you were taughtrdquo

mdashSUE DONNELLY

The Association of Image Consultants International | 9

5-Day Executive Presence Certifi cation Program ndash Toronto Canada

A Golden OpportunityTo Enhance Your Career and Your Personal Brand As an AICI Image Consultant take the next step and become a Certifi ed Executive Presence System Coach

Develop the skills to train corporate clients atevery level from C-Suite to New Professionals

To learn more click here Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccom

Attention AICI Image Consultants

5-Day Executive PresCertifi cation Program

A Golden OppTo Enhance Yand Your PersAs an AICI Image Contake the next step andCertifi ed Executive Pr

Develop the skills to tevery level from C-Su

TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTooooooooooooooooooooooooooooooooooooooooooo lllllllllllllllllllllllllllllllllllllllllleeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaarrrrrrrrrrrrrrrrrrrrrrrrrrrrrrnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmooooooooooooooooooooorrrrrrrrrrrrrrrrrrrrrrrreeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee click hCCCCCCCCCCCCCCCCCCCCCCCaaaaaaaaaaaaaaaaaaaaaaaaaaaallllllllllllllllllllllllllllllllllllllllllll mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmeeeeeeeeeeeeeeeeeeeeeeeeeeee ddddddddddddddddddddddddddddddiiiiiiiiiiiiiiiiiiiiiiirrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrreeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeecccccccccccccccccccccccccccccccccccttttttttttttttttttttttttttllllllllllllllllllllllyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy 111111111111111111111114444444444444444444444441111111111111111111111111166666666666666666666666666EEEEEEEEEEEEEEEEEEEEEEEEEEEmmmmmmmmmmmmmmmmmmmmmmmaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaiiiiiiiiiiiiiiiiiiiiiiillllllllllllllllllllllllll mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee dcraigcor

Diane CraigPresident and Founder Corporate Class Inc

Next Executive Presence Certifi cation Training Program Toronto Canada February 8 ndash 12 2016

5-Day Intensive Program ndash All training materials includedManuals Slide Deck Proposal Templates plus moreTo learn more click here

Downtown Toronto Skyline

Executive Presence is neither exclusive nor elusiveTM

Patrick Chun is a man with a vision ldquoThe writing is on the wall Image consultants will be at the forefront of the next wave of company success

Companies that are forward-thinking will realize this It will be the softest of the soft skills mdash civility group communications and business ethics mdash that will make all the difference in company performancerdquo

Chun believes the image industry should be prepared to take a leading role He cites a recent study con-ducted by the Annenberg School of Communication and Journalism at the University of Southern California (FORTUNE June 10 2015) that concluded that develop-ing cultural competence and empathy across all levels of their organization were among the top priorities of C-suite executives

This is why he has developed the nonprofit Institute of Image Training and Testing International IITTI (pro-nounced ldquoETrdquo) For Chun people skills are paramount ldquoI came from the ranks of engineering in hi-tech Itrsquos a very different culture Management can be very insen-sitive I remember this was way back in the mid-80s when a co-worker just came into the office one day after years at that company and turned his desk upside down and then left I was right there People were re-

ally moved shocked He was a nice person very steady And then one day he couldnrsquot take it The frustration overwhelmed him The thing is technology may have changed but fundamentally we are still human beings That hasnrsquot changedrdquo

Considering his 20+ years running his own highly successful software company one might think Patrick Chun was the last person to spearhead an initiative that stresses the importance of ldquosoft skillsrdquo the ldquoBrdquo (behav-ior) and ldquoCrdquo (communication) of image to the future success of companies worldwide But he is convinced by his own experience ldquoMy company Greenwood Canada had a very low attrition rate That was because of our company culture People werenrsquot lsquoplug and playrsquo Programmers signed off on each piece of code with their name hellipThe Fortune 500 companies are winning because of their long history of corporate culture Soft

MEMBER SPOTLIGHT PATRICK CHUN BY SUSAN HESSELGRAVE AICI FLC

ldquoThe thing is technology may have changed but fun-damentally we are still human beingsrdquo

BUSINESS

The Association of Image Consultants International | 11

skills are not a sideshow not a lsquonice to haversquo Soft skills are directly tied to the bottom linerdquo

How important are soft skills to the success of a com-pany Chun provides a standout example with the online company Zapposcom ldquoThey went from zero to over a billion dollars in revenue in ten years ndash a blink of an eye How did they do that By a commitment to the company culture and brand values Zappos understands they are a customer-service company You know how they hire people They give them seven weeks of paid training Seven weeks Thatrsquos kind of unheard of these days And then at the end of that training they tell them lsquoIf you donrsquot want to work here wersquoll pay you not torsquo Because they donrsquot want money to be the reason people hire on Zappos understands that people who donrsquot believe in the culture will hurt the bottom linerdquo And what is Zapposrsquo tagline a company only made pos-sible by the evolution of internet technology Powered by servicereg (For a more detailed look at Zappos see the post at Corporate Culture Revolution)

Chun pays attention to soft skills at home too His two daughters a 6th grader and a sophomore in high school just like many youth today interact with their smartphones a lot ldquoI donrsquot like it how it tends to take over I encourage them to think independently Our youth are constantly bombarded by messages some almost subliminalrdquo He knows what works for his family in terms of ldquounpluggingrdquo and having real-time conver-sations ldquoI take them camping in places where there is no WiFi The week before the AICI Conference we went camping and swimming near Whistler Itrsquos our tradition to go camping every summer We have a great timerdquo The best place to get away from it all Out in the middle of nowhere with no cell service

According to Chun the image industry will be the next big thing in providing companies with a competi-tive advantage ldquoSomeday soon there will be a CPO in every company A Chief People Officer This person will provide a synthesis of HR [human resources] and image skills Right now HR is a second-class citizen That will change The CPO will be someone either an internal po-sition or an outsourced consultant who will for instance go to all the important meetings and listen not to the content of the meeting but the feel of the meeting Body language Interactions Non-verbal cues How people are feeling after the meetingrdquo Image professionals will become the go-to experts in this arena and their skill set will expand and deepen to encompass aspects such as business ethics and group communications ldquoImage con-sultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partner-ships with the corporationrdquo

For more information on how IITTIorg can partner with image consultants visit the Education resources on the AICI website By the end of the year Chun plans to offer a series of videos and white papers that can be used by AICI members to educate and engage corporate decision makers

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is cur-rently writing a book exploring the intersection of values identity and personal style

ldquoSomeday soon there will be a CPO in every company A Chief People Officer hellip Image consultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partnerships with the corporationrdquo

12 | October 2015 magazine

CHRISTINA ONG an AICI Certified Image Master is the founder of Imageworks a leading corporate image consultancy firm based in Singapore with a 20-year track record of empowering global brands like Bally Mercedes and Citibank for corporate excellence through her signature Branding Through Peoplereg progwrams She is a sought-after speaker educator and thought leader in the field with interviews on radio and TV as well as print media including Harpers Bazaar Womenrsquos Weekly Style Straits Times and South China Morning Post

When was the last time you walked into a retail out-let restaurant or office

only to be turned off by a carelessly dressed untrained or disengaged member of staff Disappointing to say the least

Is this also happening to customers in your business Chances are you never really know Research shows that customers simply take business elsewhere Worse still they may complain on social media

Inconsistent service not only impacts bottom line profits today it erodes the companyrsquos future business And the problem is even bigger Not only do front-line teams

fail to deliver the brandrsquos promise the same is true all the way up the corporate ladder to leaders

While managers may think the problem lies in who HR is hiring how theyrsquore interviewing prospects or even internal training strategies the problem is often rooted deeper

To consistently deliver brand experiences that keep customers coming back for more start by observing and asking three crucial questions before suggesting ad hoc ldquoimagerdquo improvements to front-line employees

1 Are the companyrsquos internal emails memos and oral communications

ldquobrand-worthyrdquo Would they stand up to being put on a billboard with your brandrsquos name as the author

2 Do employee training benefits and advancement opportunities epitomize the brandrsquos qualities Does the company treat its employ-ees the way it wants its customers to be treated Are they missing a key brand message like excellence respect fun or safety

3 Finally does management believe in the brand promise How do they demonstrate their commitment to this in the appearance behavior and communication of employees representing the brand throughout the ranks of the organization

SO YOUrsquoRE HAVING AN EMPLOYEE PRESENTATION PROBLEMBY CHRISTINA ONG AICI CIM

MASTER INSIGHTS

14 | October 2015 magazine

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview

ENSURE THAT THE FIRST IMPRESSION YOU GIVE IS YOU AT YOUR BEST

DO YOUR HOMEWORK Educate yourself about the work and the culture of the company There is a lot of information available online Read press releases and search for photos and articles

OPTIMIZE YOUR ONLINE ldquoBRANDrdquo Make sure your online presence matches who you are at your best not your complaints about the world or your colorful social life

ANNA SOO WILDERMUTH an AICI Certified Image Master is president and founder of Personal Images Inc specializing in helping corporations and individuals project an executive presence that conveys confidence and success in business and social settings She served as International President for AICI 2003-2005 and in 2008 received AICIrsquos Award of Excellence She is also the co-author of CHANGE ONE THING Discover Whatrsquos Holding You Back and Fix It with the Secrets of a Top Executive Image Coach

ENSURE YOUR INTERVIEW SUCCESSBY ANNA SOO WILDERMUTH AICI CIMWRITTEN BY THEA WOOD AICI FLC

MASTER INSIGHTS

18 | October 2015 magazine

DRESS APPROPRIATELY You might go by the build-ing and see how everyone is dressing as they leave the building after work Or ask your company contact what they expect for interview attire

WEARING A JACKET IS ALWAYS IMPORTANT This applies to both women and men Outside of North America this will be a full suit for men and a skirt suit for women Particular to the United States and Canada if it is a very casual and relaxed organiza-tion men may wear a jacket with a companion pair of pants and women can pair a skirt dress or pants with a jacket

MIND THE DETAILS Men wear a tie Women avoid a low-cut neckline Jewelry must not be distracting

GROOMING IS CRITICAL Make sure your clothing is in the best of condition immaculate and well-fitting Hairstyles should be conservative and for men no facial hair (unless you are interviewing in an art or technology field) Downplay makeup for women And universally wear a minimum of scented products (cologne after-shave etc)

CONNECT Offer a smile and a solid handshake and introduce yourself with direct eye contact ldquoHello Irsquom Jane Doe Irsquom so pleased to meet yourdquo

DURING YOUR INTERVIEW

KNOW WHAT YOU WANT What is your goal in apply-ing for this position How does this position match who you are and what you want to achieve

KNOW WHAT YOU HAVE TO OFFER Increasing rev-enues managing large projects to completion solving marketing problems etc

SPEAK THEIR LANGUAGE Match the interviewerrsquos choice of words

AFFIRM YOUR INTEREST Ask if you can follow up with a call or email within a specific timeframe

AFTER YOUR INTERVIEW

ALWAYS SEND A THANK YOU NOTE IMMEDIATELY A handwritten note is best if possible However if you have poor handwriting type the note and sign it by hand (If the company first contacted you by email an emailed thank you may be appropriate)

IMAGE UPGRADE YIELDS BIG RETURNSldquolsquoKarenrsquo came to me through a client referral Karen is a personal banker who handles indi-viduals with $3 to $4 million portfolios She worked in a Chicago suburb and transferred to the downtown location under a new manager The new manager was not happy with her appearance or how she interacted with senior leadership Karen and I worked on all image related issues from hair to clothing facial expressions and body language She also took an assessment to determine her communica-tion style and help her navigate styles different from hers ldquo

Karen and I worked together for about 20 hours The change was dramatic Everyone was pleased and Karenrsquos career soared At a lunch I hosted for Karen and her business coach one year later I found out she was the yearrsquos top producer (the year previous she had been about to be fired) ldquo

THEA WOOD AICI FLC MBA is an indepen-dent image consultant based in Austin Texas and serves as associate editor for AICI Global She is the co-author of Socially Smart and Savvy

The Association of Image Consultants International | 19

20 | October 2015 magazine

FEATURE

In the past few years we have seen a gradual shift in the media as to how people are portrayed

Dove launched its Real Beauty campaign Macyrsquos has started to use curvier models in their catalogues and cosmetic companies are using the mature woman as their face of a product

I admire and support this change in the media But as an image profes-sional I can also recognize that as much as the media may put this more diverse woman in front of the camera they are not the ones who actually work with real people on a daily basis They are not the ones who stand in front of a mirror with a woman who has lost her confi-dence because of what she sees in the reflection or the teenager who thinks she sees something ugly or the gentleman who has lost his self-esteemmdashall because the media has convinced them that their reflection is not one of beauty

It is we image professionals who pick up the pieces and take our clients by the hand leading them to see themselves differently It is the combination of our expertise in understanding body shapes and proportions our ability to identify style personalities and our capac-ity to combine all of this with every clientrsquos unique lifestyle that makes us experts in expressing true beautymdashthe unique beauty of the individualOurs is the field of Authentic Beauty unCompromised

There is no one more qualified than The Association of Image Consul-tants International (AICI) to be-come the voice of Authentic Beauty unCompromised as AICI represents the highest qualified image pro-fessionals in the world The pur-pose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects products and messages that reflect that every personmdashno

BY JANE SEAMAN AICI CIP AICI INTERNATIONAL PRESIDENT

ldquoIn 2012 Plunkett Research reported that the average American woman is a size 14 and plus-sizes often classified as 14 to 34 ac-count for 67 percent of the population A survey of over 5000 US women by online retailer ModCloth found that ldquomore US women report wearing a size 16 dress than a size 2 and 0 combinedrdquo and ldquo57 percent of US women wear at least some clothing in sizes 16 and aboverdquo

AICIs

unCompromised

AuthenticBeauty

The Association of Image Consultants International | 21

matter their shape size sex creed or colormdashis beautiful

AICI will officially launch the Authentic Beauty unCompromised campaign on International Image Consultants Day November 23 2015 At the AICI Global Conference in Washington DC this August our own Catherine Schuller AICI CIP gave an inspiring presentation of one of the first

projects AICI will be championing the ldquoDesign A Dressrdquo competition This project will challenge young designers to create a runway-ready dress designed from concept to runway to fit and flatter women as they really are

AICI will seek out initiatives that cultivate an inclusive environ-ment in the world of fashion AICI recognizes the importance of our

collective global voice and our key

role in shaping this goal With one

voice AICI will champion authentic

beauty for all

JANE SEAMAN AICI CIP is the

founder of Imagine Image Con-

sultancy and co-founder of The

International Image Academy

(TIIA) She serves as International

President of AICI

22 | October 2015 magazine

DIVERSITY CHAMPIONED ON THE RUNWAY

Formerly a plus-size model for Ford and editor at plus-size mag-azine Mode Catherine Schuller AICI CIP has been an outspo-ken advocate of plus-size fashion But she doesnrsquot intend to

stop there Schullerrsquos goal is to create an inclusive fashion environ-ment for all ldquoEveryone from toddlers to trannies We started with plus wersquore now going for embracing diversityrdquo

And the fashion shows and media are paying attention

Executive Editor and Co-Founder of NYFW Plus (September 9-13 2015) Brandee Joyner told Manik Mag a lifestyle magazine for the curvaceous woman ldquoItrsquos time for plus-size fashion to be mainstreamed Therersquos no reason why more plus-size celebrities shouldnrsquot be rocking the latest from plus-size designersrdquo

Even the ultimate New York media insider The New Yorker ex-hibits an evolving attitude ldquoFor anyone accustomed to navigating the anxious crowds at uptown Fashion Week Full Figured Fashion Week can feel like passing from a land of famine into one of plenty The guests are more racially diversemdashthere were plenty of white people but much of the crowd was African-American and Latinomdashand they come in every shape and size short women with slim waists and enormous breasts tall women with narrow shoulders and thick torsos round women pear-shaped women and a few mesmerized men The atmosphere is celebratory rather than cut-throatrdquo (The New Yorker Sept 22 2014 ldquoThe Plus Siderdquo by Lizzie Widdicombe)

ldquoOnly 5 of all designs are created with plus size in mindrdquo

mdashCATHERINE SCHULLER AICI CIP

ldquoIrsquom making it so that everyday fashion shows just treat the runway as a metaphor for liferdquo

mdashCATHERINE SCHULLER ABBEYPOST MARCH 2015

The innovative company Alvanon specializing

in scanning technology to improve garment fit for the fashion industry has now developed a dress form based on thousands of scans of women and pro-portioned for sizes 16 and above This will provide designers with a key tool that allows them to design specifically for the larger figure

ldquoI thought the research behind the forms into body shapes was very interest-ing The forms have the womenrsquos curves in all the right places and the way the garments fall on this form is very close to how they would fall on a real bodyrdquo

mdashCARLA WOIDT TEMPERLEYALVANON CLIENT

The Association of Image Consultants International | 23

FEATURE

I would like AICI to continue developing a high level of ethics for image consultants I want AICI to inspire the next generation to have high values and to be seen with respect while changing the lives of others mdash ROSSY GARBBEZ AICI CIM

AICI will build success at the brand level without losing the human connection Members will be stakeholders in a resourceful and valuable community of image professionals who appreciate the value of the important work that they do mdash DOMINIQUE ISBECQUE AICI CIP FOUNDER

I believe the international front is incredibly important and we need to include countries like Italy and France Itrsquos vital that AICI grow and expand through Europe Asia and Africa mdash EVA KOECK-ERIPEK AICI CIM

I see AICI growing stronger via more international members and chapters giving AICI a stronger global perspective mdash HELENA CHENN AICI CIM

AICI will experience many changes Electronics will continue to grow in the running of AICI as well as in consultantsrsquo businesses Electronics however are somewhat impersonal and I am concerned about the loss of personal service the one-on-one consultation Speaking to onersquos client face to face is so important mdash CORALYN LUNDELL AICI CIP FOUNDER

AICI will offer easier affordable access to high-level education through the use of technology worldwide Members will achieve higher levels of certification to strengthen their position in the industry and in the minds of consumers Membership will grow through alliances with academic partners and strong connections made at international conferences will encourage strategic partnerships mdash MARION GELLATLY AICI CIM

AICI will evolve image consulting to embrace self-esteem assessments personal development public relations marketing concerns and much more I foresee CEOs seeing the value of what has been ldquomissingrdquo throughout their companies and seeking us out The statistics continue to show that reputations are often built on the basis of a three-second first impression mdash DR JOYCE KNUDSEN AICI CIM

VISIONS FOR AICIA LOOK TO THE FUTURE REPORTED BY DONNA CAMERON SHAUNDA DURHAM HELEN FULIN HAO SUSAN HESSELGRAVE JINNY KO ZAKIYA MILLS-FRANCOIS MARILYN NEEL GUILIA SAMMARCO VANESSA SIMONETTI CAROLINA TAN KATHRYN WINTERLE-ILLO

24 | October 2015 magazine

What I see next is the way image is being accepted in the corporate world And now we even have the ability with IITTI to assess and measure soft skills AICI will grow and expand through the young people through the colleges that are coming on board Image consulting is basically going to explode in the world mdash LYNNE MARKS AICI CIM

For more business opportunities to image consultants we should offer AICI members more educational opportunities and information directly connected to business By doing this AICIrsquos reputation and influence will be enhanced globally mdash HITOMI K OHMORI AICI CIM

My hope for the future of our industry is that people will think of image consultants like they do an accountant interior designer or business coach But the only way that will happen is if we as an industry grow together collaboratively mdash JENNIFER PARKINSON AICI CIP FOUNDER

AICI has a bright future if we will respond to the needs of the people and the countries with regard to what we have to share and teach We must be recognized for providing the most accurate image information on all related topics mdash JUDITH RASBAND AICI CIM

Over the next decade I envision a strong fiscally sound association with a growing membership While not forgetting we are a US-based organization it is important to grow our global presence and strengthen our certification program mdash ANNA SOO WILDERMUTH AICI CIM

AICI will be in universities in every country that has a global presence AICI image consultants will soon have a fundamental role in many fields such as professional presence and personal image therapy They will serve on retainer or as a permanent position in corporations as well as being the go-to consultants for retailers mdash CARLA MATHIS AICI CIM

Information and the exchange of new ideas are rapidly coming from the emerging economies and the developing markets I envision AICI being far more global possibly decentralized as we adapt to a wider arena of thought leaders This will help image consultants be relevant in meeting the diverse needs of a wider clientele AICI will also play a larger role in helping its members tap into growth opportunities in the global marketplace mdash CHRISTINA ONG AICI CIM

I see AICI becoming predominantly international because certification is a high priority in the international world Hopefully we will have 10000 members in ten years Then we will have lots of interest in our services The biggest challenge is marketing our industry throughout the world As entrepreneurs we need to join forces as a large group to invest in a major marketing campaign mdash ELAINE STOLTZ AICI CIM

I am so impressed by what Irsquove heard here at Conference so far The vibrancy the expansion the direction that wersquore going I love the inclusiveness and diversity size race culture and age This is the direction Irsquod like to see AICI continue in the next decade mdash ALYCE PARSONS AICI CIP FOUNDER

The Association of Image Consultants International | 25

FEATURE

Estudiantes universitarios de la Carrera de imagen de todo el mundo podraacuten gozar de los benefi-cios de AICI a traveacutes de una membresiacutea disentildeada

especialmente para ellos

El pasado 29 de agosto durante la cena de gala de la Conferencia Mundial de AICI en Washington 2015 se formalizoacute la nueva membresiacutea acadeacutemica en la que estudiantes de diferentes universidades seraacuten parte de la Asociacioacuten teniendo diversos beneficios entre los que destacan mayor acercamiento al gremio garanti-zando su profesionalizacioacuten en el aacutembito de la imagen de acuerdo a estaacutendares internacionales

A traveacutes de esta nueva membresiacutea miles de futuros consultores en imagen podraacuten participar de forma activa dentro de la Asociacioacuten lo que permitiraacute que tengan acceso a nuevos conocimientos y tendencias de la profesioacuten

Jane Seaman AICI CIP Presidente Mundial de AICI comenta que durante los uacuteltimos 25 antildeos AICI se ha esforzado por desarrollar establecer e implementar los maacutes altos niveles de certificacioacuten en el aacuterea de Asesoriacutea de Imagen en el mundo a lo que agrega que la membresiacutea acadeacutemica es una forma de abrir nuevas oportunidades a los futuros talentos en el aacuterea de la consultoriacutea con programas educativos y certificacio-nes que les den la visioacuten de nuestra asociacioacuten

ldquoLa idea de acercar a los estudiantes a la Asociacioacuten Internacional de Consultores en Imagen AICI nace de la necesidad de fortalecer los estaacutendares educativos con los que un egresado se incorpora al aacutembito profe-sional Mediante una serie de acciones el estudiante tendraacute la oportunidad de aprender e interactuar con expertos de talla internacionalrdquo comenta Manolo Tru-jillo Coordinador de la Licenciatura en Imagen Ejecu-tiva y Corporativa de la Universidad Franco Ingleacutes

Por su parte Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Presidente Saliente de AICI Capiacutetulo Meacutexico precisoacute que la mem-bresiacutea acadeacutemica constituye una gran oportunidad ya que establece un viacutenculo directo entre el quehacer uni-versitario y la AICI ldquoPara nuestros estudiantes significa el acceso a educacioacuten de calidad y para nuestro equipo docente se convierte en una guiacutea para impartir caacutetedra de acuerdo a las competencias baacutesicas de la profesioacutenrdquo

LILIANA LUNA se desempentildea como VP Eacutetica y Proto-colo de AICI Capiacutetulo Meacutexico

De izquierda a derecha Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Past President de AICI Capiacutetulo Meacutexico Manolo Trujillo Coordinador de la Licenciatura en Imagen Ejecutiva y Corporativa del IUFIM y Vicepresidente de Educacioacuten de AICI Capiacutetulo Meacutexico Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Ing Alain Galicia Pimentel coordinador de tecnologiacuteas de la informacioacuten del IUFIM

AICI PRESENTA LA NUEVA MEMBRESIacuteA ACADEacuteMICAPOR LILIANA LUNA

26 | October 2015 magazine

University students around the world who are pursuing careers in image consulting will be able to enjoy AICI benefits with a membership

designed especially for them

On August 29 during the gala dinner of the 2015 AICI Global Conference in Washington DC the new academic membership was formally introduced

This alliance founded on AICI international standards marks a significant milestone in guaranteeing the expertise and credentials of image professionals Through this new affiliation thousands of future image consultants will be able to take an active role in AICI allowing them to have access to the most current knowledge and innovations in the image industry

AICI President Jane Seaman AICI CIP stated that during the last 25 years AICI has strived to develop establish and implement the highest certification levels in the image profession and she added that the academic membership is a way of opening new opportunities for future professionals in the

image industry providing educational programs and certification that will promote the vision of AICI

ldquoThe idea of bringing students into the International Association of Image Consultants was born of the need to strengthen the educational standards with which a graduate enters the professional field Through a series of steps the student will have an opportunity to learn and interact with experts of international staturerdquo explained Manolo Trujillo Coordinator of the Degree in Executive and Corporate Image of La Universidad Franco Ingleacutes

Hildeberto Martiacutenez Vice Chancellor of La Universidad Valle Continental Monterrey added that the academic membership constitutes a great opportunity because it establishes a direct link from university studies to AICI ldquoFor our students it means access to quality education and for our teaching team it becomes a solid framework of fundamental competencies for the image professionrdquo

LILIANA LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

Victor Vaacutezquez Tesorero de AICI Capiacutetulo Meacutexico firmando como testigo de la Universidad Valle Continental en la ceremonia de la membresiacutea acadeacutemica

Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Coca Sevilla AICI CIP VP de Comunicaciones de AICI Global y Presidente de AICI Capiacutetulo Meacutexico

AICI PRESENTS THE NEW ACADEMIC MEMBERSHIPBY LILIANA LUNA

The Association of Image Consultants International | 27

BETWEEN US

FIRST TIME MY EXPERIENCE AT THE 2015 AICI GLOBAL CONFERENCEPOR VANESSA SIMONETTI

Pocas veces en la vida uno tiene la oportunidad de aprender tanto en tan poco tiempo en primer lugar por los conocimientos y

experiencias compartidas por los participantes de todo el mundo pero mucho maacutes importante por el ejemplo de sencillez humildad y sabiduriacutea de vida del equipo humano que dirigioacute este evento Conociacute personas que han logrado meacuteritos impresionantes y son incluso reconocidas como Guruacutes en sus respectivos mercados pero no han permitido que el eacutexito y la fama los distraigan de su principal misioacuten DAR Dar a las personas que lo necesitan las herramientas y orientacioacuten para que a traveacutes del mejoramiento de su imagen logren ser mejores personas y profesionales proyectando una imagen en perfecta armoniacutea con sus valores y objetivos

Vuelvo a Peruacute con la sensacioacuten incomparable de tener nuevos grandes amigos de todo el mundo a quienes ofrezco mi casa como suya

Only a few times in life do you have the opportunity to learn so much in such a short time This was the case at the AICI International

Conference First because of the knowledge and experiences shared by attendees from around the world but even more important due to the example of simplicity humility and wisdom about life displayed by the team who led this event

I met people who have achieved remarkable success and are recognized as gurus in their respective markets However they have not let success and fame distract them from their primary mission to GIVE They give people the tools and guidance to improve their image helping them to become better people and professionals and to project an image in perfect harmony with their values and goals

I returned to Peruacute with the unique feeling of having great new friends from around the world and I look forward to welcoming you should you visit

VANESSA SIMONETTI left the corporate sector to become an independent image consultant based in Lima Peru Since 2014 she has promoted IITTI standards and certification for professionals organizing corporate training and workshops for personal image management

28 | October 2015 magazine

BY CAROLINA D TAN AICI FLC

270 PARTICIPANTS FROM 32COUNTRIES this is a united nations conference of image professionals

For me the warm welcome began days before the conference formally opened As I was exploring the Renaissance Arlington Capital View Hotel I was greeted by the President of the AICI Washington DC Chapter the beautiful Cindy Ann Peterson AICI FLC

The next two days we toured the US Capitol and then explored the National Gallery of Art with Carla Mathis AICI CIM co-author of the image industry classic The Triumph of Individual Style I enjoyed meeting new friends some of whom I was already connected with online

Dr Jennifer Baumgartner opened the conference with a presentation that was inspiring and that challenged ldquofast-fashionrdquo

Howard Robertsrsquo animated and entertaining delivery of his ldquoBrand Your Inspiration to Create Your Own Brandrdquo used the entertainer Madonna as an example of a music icon who has sustained the magic for decades by having a strong brand

I was asked to participate in the ldquoAICI Walks the Runwayrdquo fashion show a new event at the conference Being a former model helped boost my confidence It was fantastic to wear the original creation of one of AICIrsquos talented designers Delby Bragais AICI CIP whose SpringSummer 2016 Collection was to be showcased at the inaugural Style Fashion Week in New York City on September 10

The CIM Round Table discussions inspired us as we moved from table to table absorbing a rapid flow of valuable information Thank you to all of our Certified Image Masters and Founders as they shared generously from the heart

The Association of Image Consultants International | 29

The evening gala was a real showcase of achievements elegance beauty and dancing

Lastly if you think for a moment that momentum slowed on the last day yoursquore wrong the four-hour session with Sarah Hathorn AICI CIM was powerful I emerged committed to reviewing analyzing and applying her principles in my consulting business

Sarah Brummitt AICI CIP and Sue Donnelly AICI CIP brought the conference to a brilliant close with their thought-provoking ldquoInspiring Change Making Over the Image Industryrdquo We were asked to clarify the ldquowhyrdquo in our image business instead of just the ldquohowrdquo and ldquowhatrdquo

So why is the AICI Global Conference worth the cost and 37 hours of flying from Manila to attend the conference Thatrsquos easy to answer

bull Friendshipsbull Professional learning at the highest levelbull Valuable collaborationsbull The certification advantagebull The in-person experience of seeing feeling

being with and believing in each other and what we do

Irsquom truly proud to be part of AICI

CAROLINA D TAN AICI FLC is the founder and president of Enhance Your Image Training Consultancy A former model and television host she is also an alumna of John Robert Powers International and has been its active consultant at the school for 16 years She was recognized at the AICI Conference Awards Night for achieving her FLC certification in 2015

BY GIULIA SAMMARCO

The first time I heard about AICI was from a dear friend of mine Martha Risco who had been a member of the Association for several years by

this time

As a clinical psychologist with an MBA and a banking and finance background I started working as an image consultant almost by chance Corporations both Peruvian and international began asking me to speak about protocol etiquette and human relationships from a psychological perspective So it was through their books and articles that I first became acquainted with some AICI members

Realizing the importance of certification and talking with Martha I came to the conclusion that becoming an AICI certified member was the best way to grow as a professional image consultant

When we learned that this yearrsquos conference was in Washington DC and AICI would be celebrating

its 25th anniversary it took us less than a minute to decide we had to be a part of it

It turned out to be everything we expected it to be We had a chance to meet and share time and experiences with the BEST image professionals I had the opportunity to sit and talk with masters Carla Mathis AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Dr Joyce Knudsen AICI CIM The AICI principles of being open generous and helping each other in everything we might need definitely proved to be true When I unfortunately became ill during the conference and needed a doctor I was accompanied by one of our Washington DC Chapter hosts chapter president Cindy Ann Peterson AICI FLC These ladies are so caring

Attending this conference opened my eyes to the significant difference we can make in other peoplersquos lives by helping them explore and express all the greatness they have inside

GIULIA SAMMARCO is a senior executive with experience managing institutional and public affairs corporate image communications corporate social responsibility and press strategies at an international level in finance telecom and banking She has a sincere interest in supporting the economic and social development of her homeland Peruacute

The Association of Image Consultants International | 31

EXPANDING THE VISION SUE DONNELLY RECEIVES AICIrsquoS JANE SEGERSTROM AWARD

This award is named in honor of the late Jane Segerstrom an AICI Houston Chapter and AICI

International Board member whose vision and association work set the foundation of AICIrsquos international growth The Jane Segerstrom Award first awarded in 1997 is bestowed upon a person who has helped to further our worldwide associationindustry vision

Sue Donnelly AICI CIP became the sixteenth recipient of the Jane Segerstrom award for her imaginative approach to expanding the field of image consulting Sue is known worldwide for her eclectic approach to style and her commitment to sharing her experience and insights with her fellow AICI image consultants (See the article on page 8 for a taste of Suersquos creativity and watch for an AICI GLOBAL profile in 2016)

RISING STAR AWARD NEHA MALHOTRA

The Rising Star Award is given to a new member who has achieved accelerated success

as a newcomer to the field

Neha Malhotra has been featured in leading newspapers for her active participation in fashion and lifestyle events corporate workshops and guest lectures Her workshops in India have been tailored to diverse

audiences including corporate employees couture clients and teenage girls She has leveraged her public speaking skills to grow her business reputation Additionally Neha has taken the initiative to connect with all AICI members in India and has enlisted their cooperation to help establish an AICI chapter there

THE AICI AWARD OF EXCELLENCE

Awards of Excellence are given to members who over the years have served AICI in a

variety of capacities demonstrating outstanding commitment to the growth and well being of the entire association The two recipients this year have contributed to AICI in so many ways a brief description does not do justice to their accomplishments

AWARD OF EXCELLENCE FOR CONTRIBUTION JOANNE RAE AICI CIP

Joanne Rae came onto the AICI International Board at a very challenging time in AICIrsquos history when the administration and financial viability of the organization was in peril Today AICI is experiencing a new era including a strong management company relationship financial stability membership growth and a 25th anniversary conference that is an incredible celebration of AICIrsquos achievements to date All of this has been made possible because of Joannersquos dedication to AICI (Read more about Joanne in the

Member Spotlight from the April 2015 issue of AICI GLOBAL)

AWARD OF EXCELLENCE FOR PARTICIPATION JOSEPHINE LUI AICI CIP

Josephine Luirsquos commitment to AICI has been tireless The current President of AICI Malaysia Chapter she served on the Board as VP Education and President Elect from 2010 to 2014 and she was voted 2013 Chapter Member of the Year by her fellow AICI Malaysia Chapter members Josephine has worked diligently to showcase the presence of AICI in Malaysia including her appearance in 2010 as one of the six international speakers at the Business Network International World Conference in Malaysia

BETWEEN US

A CONSTELLATION OF AICI STARS

32 | October 2015 magazine

BETWEEN US

AICIrsquoS IMMIE BRAVO AWARD GOES TO NICKOLAY LAMMBY SUSAN HESSELGRAVE AICI FLC

ldquoI am without a doubt the worst-dressed person here tonightrdquo Nevertheless the

young man in denim and sneakers who stepped up to the podium to accept AICIrsquos Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo) has made an impact on the development of positive self-image that will be felt by the entire image profession over the decades to come

Nickolay Lamm is a visionary in the truest sense of the word At age 26 he has already built a significant career as an artist and researcher creating thought-provoking vividly designed content on the internet

One of his passions is a concern with the negative impact on self-image of idealized media depictions of the human form That led to his asking this question in 2013 What if fashion dolls were made using standard human body proportions His project was discussed by HuffingtonPost Today Time LA

Times Good Morning America CNN CBS The Daily Beast and even Cosmopolitan

Then people started asking ldquoWhere can we buy these dollsrdquo

The visionary became an inventor On March 5 2014 Lamm launched a crowdfunding campaign to produce dolls with typical human body proportions More than 13621 backers preordered over 19000 dolls A mere eight months later Lammily was born A beautiful ldquoregularrdquo teenager she now has her own fans website and Lammily TV

Lamm says he created ldquoregular Barbierdquo for one reason ldquoI wanted to show that average is beautifulrdquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

AICI recognizes outstanding contributions in the field of image by persons or companies outside the association with the Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo)

ldquoSome interpreted the crowdfunding campaign slogan ldquoAverage is Beautifulrdquo as a message of aspiring to mediocrity or creating a new societal standard However I see lsquoaveragersquo as inclusive of all of us not a standard which excludes I want to show that reality is beautiful that life is beautiful and there should be a line of dolls which reflects this factrdquomdashNICKOLAY LAMM ldquoTHE FUTURE OF LAMMILYrdquo

Nick

ola

y Lam

m

The Association of Image Consultants International | 33

BETWEEN US

Recipients of the AICI Presidentrsquos Award are chosen at the end of the Presidentrsquos term and given to individuals who the President deems to have

made a very special contribution to the development and growth of AICI The 2015 recipients of the newly established award

DELBY BRAGAIS AICI CIP for the incredible work she did on developing and introducing the FLC live proctor option introducing the FLC paper exam in Chinese and achieving the highest number of FLC test registrations in any one year in AICIrsquos history

RIET DE VLIEGER AICI CIP for her hard work and determination in implementing AICI City Circles a new chapter rebate policy and being the seed to our new Academic Membership program Thanks to all

three of these projects she has laid the foundations for considerable growth of AICI membership

SUSAN HESSELGRAVE AICI FLC for her hard work on the AICI GLOBAL magazine She has raised the professionalism of the publication to an entirely new level resulting in hundreds of thousands of external hits attracting new Preferred Partners and exemplifying AICIrsquos mission to set and promote the highest professional standards for image consultants

MANOLO TRUJILLO for his support and contribution to the successful launch of the new AICI Academic Membership project He has been an incredible force working behind the scenes to bring this idea to fruition Building relationships with universities he has helped open the doors to hundreds of students to be a part of AICIrsquos educational programs

CHAPTER AWARD FOR ACHIEVEMENTMEXICO CITY CHAPTER Exemplary achievements in certification chapter growth and new initiatives to further the vision of AICI including the launch of academic membership and their selection as the host chapter for the 2017 AICI Global Conference

CHAPTER AWARD FOR CERTIFICATIONMEXICO CITY CHAPTER Hosting the first FLC Online Proctor (OLP) group test at a chapter

MALAYSIA CHAPTER Hosting the pilot FLC Paper Test in two languages simultaneously

CHAPTER AWARD FOR EDUCATIONSAN FRANCISCO BAY AREA CHAPTER Consistently offering a high quality Education Conference with members coming from around the world to attend

CHAPTER AWARD FOR GROWTHHONG KONG CHAPTER Chapter growth with membership increasing by almost 200 in one year

MEXICO CITY CHAPTER Growth for AICI through the implementation of the academic membership initiative

NEW AWARD DEBUTS AT CONFERENCETHE PRESIDENTrsquoS AWARD

AICI CHAPTER AWARDS

34 | October 2015 magazine

2015 AICI CHAPTER PHILANTHROPY AWARDAICI Malaysia Chapter donated all profits from their 3rd Educational Conference plus a contribution from the Chapter to support PERKIM a non-governmental organization that works to assist the welfare of patients with ichthyosis in Malaysia Icthyosis is a skin disease that is in most cases congenital Victims of the disease find it difficult to secure education or employment due to discrimination because of their disfigurement They are also unable to work in very hot environment as they may get heat stroke due to their skin condition There are over 300 patients with this disease in Malaysia It is their hope that Malaysians will come to accept them as part of the society

AICI Washington DC Metro Chapter adopted the Dress for Success Project which helps women get back into the

workforce by providing clothing coaching and training During the Chapterrsquos ldquoDonation Driverdquo in April this year the Chapter helped in the collection of suits other business-appropriate apparel shoes and accessories for the project

2015 AICI INDIVIDUAL PHILANTHROPY AWARDSunny Wang Yun AICI FLC (AICI Beijing Chapter) is dedicated to helping children and young people from vulnerable social groups Her philanthropic efforts have

been aimed at promoting their mental health as well as providing practical social skills to have a happy life

During the past two years Sunny gave lectures on various occasions to college students who are from extraordinarily poor families She coached them individually and as a group in how to use dress and image skills to make a difference in their lives As a volunteer in a local school for deaf and hearing-Impaired children she taught childrenrsquos etiquette a skill not normally provided for this special needs population

AICI GIVES BACKTHE 2015 PHILANTHROPY AWARDS

CHAPTER MEMBER OF THE YEAR AWARDS

SILVIA GUERRA AICI FLCndashGuadalajara ChapterSHANNA PECORARO AICI CIPndashNew YorkTri-State Chapter KEIKO COUCH AICI CIPndashTokyo ChapterWENDY CRESPI FRANCO AICI FLCndashMexico City ChapterSANDRA OTIPKAndashChile-Santiago ChapterCINDY TIENndashSingapore ChapterJOANNE RAE AICI CIPndashWashington DC Metro ChapterCAROL ROBICHAUD AICI CIPndashCanada ChapterDAISY CHONG SACK MOIndashMalaysia Chapter

Chapter Member of the Year awardees will be featured in the January 2016 issue of AICI GLOBAL

The Association of Image Consultants International | 35

BETWEEN US

KOREA BUSAN CHAPTER

SHANGHAI CHAPTER

AICI WELCOMES TWO NEW CHAPTERS

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

ROSSY GARBBEZ Rossy Garbbez AICI CIM

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Sarah Hathorn AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Soo Wildermuth AICI CIM

Rossy is president of Garbbez Consulting Group as well as

founder and past president of the AICI Guadalajara Chapter She is also the first AICI member in Latin America to achieve her Certified Image Master certification She has appeared on Televiso Guadalajara and written for Suit Magazine Negocios Vanitips among others She is the author of the book LOGRA TU MEJOR IMAGEN MUJER published by Editorial Trillas (2010)

CONGRATULATIONS ROSSY ON YOUR ACHIEVEMENT

36 | October 2015 magazine

UPCOMING EVENTSCONSULTORIacuteA DE GRAN LUJOLarisa Hinojosa LH Style Coach

Thursday October 8 2015 1200pm CDT mdash MEXICO-GUADALAJARA

For more information visit Consultoria de Gran Lujo

HOW TO TAKE THE WORK OUT OF NETWORKINGJim Roman Business Development Expert

Tuesday October 13 2015 1200pm EDT mdash NEW YORK

For more information visit How to Take the Work Out of Networking

INTERNATIONAL IMAGE CONSULTANT DAY CELEBRATE WITH AICI Monday November 23 2015

Download IICD graphics here International Image Consultant Day

LA COMUNICACIOacuteN NO VERBAL UNA HERRAMIENTA DE PODERManolo Trujillo LIEC Imagen Ejecutiva y Corporativa

Wednesday November 25 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La comunicacioacuten no verbal una herramienta de poder

ldquoPLANIFICA TU EacuteXITOrdquo GANA MAacuteS Y TRABAJA MEJOR COMO CONSULTOR DE IMAGENCarie Mercier-Lafond Karysa y Expertos en Imagen

Wednesday December 2 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit Planifica tu Eacutexito

LA VESTIMENTA SENSACIONES QUE PRODUCEN Y SUS PERCEPCIONESPaty Valdes AICI FLC

Wednesday January 13 2016 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La Vestimenta Sensaciones que producen y sus Percepciones

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

The Association of Image Consultants International | 37

DONNA CAMERON previously worked in film multimedia and marketing before establishing and managing a number of programs in the Australian public sector to help marginalized people transform their lives through confidence building presentation and employment opportunities Her initiatives were recognized with two Prime Ministerrsquos Awards She established Body Map Wellbeing + Style Strategies in 2012 with her sister Dr Nadine Cameron Donna is also the President of the AICI Melbourne Chapter in Australia

SHAUNDA DURHAM is the director of an academic support center that helps develop studentsrsquo public speaking and presenting capabilities and is a communication instructor in Northern Virginia She conducts professional development workshops for students focusing on image business and professional communication Currently pursuing Image Consultant Certification from the Fashion Institute of Technology she plans to open a consulting business specializing in image and professional development for the diverse college student population

ZAKIYA MILLS-FRANCOIS is the owner and Managing Director of ZM Image Consultants Limited based on the Caribbean island of Trinidad and Tobago She has over 10 years of experience in marketing branding PR corporate communications crisis communications protocol and events management Zakiya has many publishing credits to her name including as a weekly writer for the Consumer Tips Column in the Trinidad Express and Guardian Newspapers from 2004-2007 and as editor of the quarterly professional magazines MILLnet (manufacturing) and BG Life (energy) She is certified by the London Image Institute in Advanced Image Consulting and Professional Development

STEFANIA ROLANDELLI is the mother of twins who she says ldquohave taught me to watch the world with curiosityrdquo Born by the sea in Liguria Italy she currently lives in Sasso Marconi near Bologna Extensive travelling for her former career in sales taught her to deal with people of all ages genders nationalities personalities and cultures Stefania decided to explore the world of image because she is fascinated by its expressive strength and she wanted ldquoto look beyond what I see in order not to judge it but to attach a meaning to itrdquo Origami Image Consulting

INTRODUCING THE AICI GLOBAL

EDITORIAL TEAMWhen I put out the call for volunteers to assist with AICI GLOBAL I had no idea that there would be so many enthusiastic responses from such highly qualified candidates (including the magazinersquos former Editor in Chief Thea Wood AICI FLC) It is with pleasure and gratitude that I introduce the new members of the AICI GLOBAL Editorial Team Starting with this issue their assistance in producing the magazine is significant They join me and our proofreaders Bernie Burson AICI FLC and Beth Strange AICI CIP

mdash SUSAN HESSELGRAVE EDITOR IN CHIEF

BETWEEN US

38 | October 2015 magazine

JOAN VAN ALLEN brings over 15 years of experience managing technology and marketing programs in the corporate sector as well as considerable experience coordinating corporate personal and recreational events to her new career in image consulting Currently attending the Fashion Institute of Technology in New York she has started her own business Starlight Total Image Joan is a food and wine enthusiast who lives on the Fox River northwest of Chicago Illinois She is also a local chapter president of the National Association of Professional Women

KATHRYN WINTERLE-ILLO is the founder and president of All Seasons Image Consultants LLC located in Medford Lakes New Jersey just outside of Philadelphia Pennsylvania In addition to image consulting Kathryn is an attorney with the State of New Jersey and a sales associate for a retailer of classic womenrsquos apparel She and her husband Jim enjoy lakefront living traveling and spending time with their two beautiful grandchildren

THEA WOOD AICI FLC is Austinrsquos Signature Stylist as well as the co-host of Over40Chat on Twitter Shersquos also a public speaker and freelance writer who specializes in image consulting for women over 40 in male-dominated industries Her advice has appeared on local television and radio shows in Austin as well as national media like Fox News Magazine The Fashion Spot and RetailMeNotcom Thea hasnrsquot missed an episode of Project Runway in 14 seasons and still dreams of being a rockstar

The Association of Image Consultants International | 39

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT GIGI JABER AT ADVERTISINGAICIORG FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE JANUARY 2016

Page 8: AICI Global October 2015

In their closing keynote session at the 2015 AICI Global Conference Sarah Brummitt AICI CIP and

Sue Donnelly AICI CIP challenged

us to re-imagine our work and the

way we do it They prompted us to

throw away ldquothe rulesrdquo and ldquodress

outside the boxrdquo In a presentation

rich with detail they offered five

strategies to put into practice in our

businesses and in our lives

STRATEGY ONE TELL YOUR STORY

Own it Your power lies in your ability to be real When you reveal yourself other people will start to recognize themselves in your stories

STRATEGY TWO FIND OUT WHATrsquoS REALLY IMPORTANT

The ldquoWHYrdquo of why yoursquore doing what yoursquore doing is what will

shape the ldquowhatrdquo and the ldquohowrdquo

As Donnelly put it ldquoSometimes you

get stuck in the mud and you donrsquot

know whatrsquos important People will

tell you lsquoYou need some MampMsrsquo or

lsquoYou need OREO cookies because

OREO cookies will give you the

boost you need on your websitersquo Or

lsquoRice milk Itrsquos the in thing Itrsquos the

thing of the futurersquo Or lsquoCelery How

can you go wrong with something

BUSINESS

FIVE STRATEGIES FOR BECOMING REALBY SUSAN HESSELGRAVE AICI FLC

ldquoThatrsquos what real love amounts to mdash letting a person be what he really is Most people love you for who you pretend to be To keep their love you keep pretending mdash performing You get to love your pretense Itrsquos true wersquore locked in an image an act mdash and the sad thing is people get so used to their image they grow attached to their masks They love their chains They forget all about who they really arerdquomdashJIM MORRISON

8 | October 2015 magazine

thatrsquos been around foreverrsquo But nobody knows what you stand for If your Why was concentrated on health would you buy all these products No Fill your basket based on your Why This saves you money time clarity And it attracts the right clients because you share the same valuesrdquo

Think about what you might stop doing Think about all the things you do now to promote your business (networking webinars blogging etc) and make a list of the ones that donrsquot inspire you Take them out of your ldquobasketrdquo Brummitt and Donnelly stress that everything you do should fill you with passion If you dread network-ing you shouldnrsquot be doing that If yoursquore not a good writer why are you trying to do that

STRATEGY THREE RAISE YOUR VIBRATION

The core principle in this strategy is that we need to be inspired our-selves in order to inspire others We can increase our inspiration level by paying attention to both our inter-nal and external environments

bull Your Working Environment Clutter keeps you stuck

bull Your Companions Be discerning about the people you come into contact with Ditch the ldquodrainsrdquo people who suck you dry

bull Your Personal Presentation You need to think about the clothes that you wear and be inspired filled with joy and possibility

ldquoWe can dress too much by the rules This is a dictated way of living that is not empowering Celebrate how [your clients] look and challenge a few more rules We need to open our experiences to see why people are doing what they are doingrdquo Donnelly cautioned Donnelly shared a story of a client she had early in her practice The client was a redhead with warm coloring and she arrived wearing pastel pink ldquoI just love this colorrdquo the client told her Donnelly ex-plained that pink was not the most flattering color for the client and dressed her in colors ldquoappropriaterdquo to her coloration ldquoI thought Irsquod done my jobrdquo Donnelly recounted ldquobut I did that client a disservice I should have found out why that pink was so important to herrdquo

Brummitt stressed ldquoWhat we do is huge We transform peoplersquos lives We are not a fluffy lsquonice to haversquo We need to go into our work with a big big WHY Get the deepest connec-tion with your clients So ask your-self lsquohow can I make the deepest connection with my clients todayrsquordquo

STRATEGY FOUR FIND YOUR ZONE OF GENIUS

Finding your zone of genius will re-plenish your passion When yoursquore in

your zone the day just whizzes by To find our own personal zone we need to go within We need to create space to have conversations with ourselves where we ask the ques-tions and can listen to the answers For Donnelly journaling helps her find those answers ldquoI get it outrdquo she says so she can ldquolet it inrdquo Your in-tuition Brummitt adds is intimately connected to your body Pay atten-tion to your gut instinct

STRATEGY FIVE NEVER STAND STILL

Keep moving forward holding before you your higher purpose your vision Your personal calling is as unique to you as your personal fingerprint Brummitt and Donnelly closed the conference with a rallying cry ldquoFigure out what you love then find a way to serve others with what you love to dordquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersec-tion of values identity and personal style

ldquoWho looks outside dreams who looks inside awakesrdquo

mdashCG JUNG

ldquoStanding still is the fastest way of mov-ing backwards in a rapidly changing worldrdquomdashLAUREN BACALL

ldquoAre you wearing it because you love it or because it sticks with the rules you were taughtrdquo

mdashSUE DONNELLY

The Association of Image Consultants International | 9

5-Day Executive Presence Certifi cation Program ndash Toronto Canada

A Golden OpportunityTo Enhance Your Career and Your Personal Brand As an AICI Image Consultant take the next step and become a Certifi ed Executive Presence System Coach

Develop the skills to train corporate clients atevery level from C-Suite to New Professionals

To learn more click here Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccom

Attention AICI Image Consultants

5-Day Executive PresCertifi cation Program

A Golden OppTo Enhance Yand Your PersAs an AICI Image Contake the next step andCertifi ed Executive Pr

Develop the skills to tevery level from C-Su

TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTooooooooooooooooooooooooooooooooooooooooooo lllllllllllllllllllllllllllllllllllllllllleeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaarrrrrrrrrrrrrrrrrrrrrrrrrrrrrrnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmooooooooooooooooooooorrrrrrrrrrrrrrrrrrrrrrrreeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee click hCCCCCCCCCCCCCCCCCCCCCCCaaaaaaaaaaaaaaaaaaaaaaaaaaaallllllllllllllllllllllllllllllllllllllllllll mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmeeeeeeeeeeeeeeeeeeeeeeeeeeee ddddddddddddddddddddddddddddddiiiiiiiiiiiiiiiiiiiiiiirrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrreeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeecccccccccccccccccccccccccccccccccccttttttttttttttttttttttttttllllllllllllllllllllllyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy 111111111111111111111114444444444444444444444441111111111111111111111111166666666666666666666666666EEEEEEEEEEEEEEEEEEEEEEEEEEEmmmmmmmmmmmmmmmmmmmmmmmaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaiiiiiiiiiiiiiiiiiiiiiiillllllllllllllllllllllllll mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee dcraigcor

Diane CraigPresident and Founder Corporate Class Inc

Next Executive Presence Certifi cation Training Program Toronto Canada February 8 ndash 12 2016

5-Day Intensive Program ndash All training materials includedManuals Slide Deck Proposal Templates plus moreTo learn more click here

Downtown Toronto Skyline

Executive Presence is neither exclusive nor elusiveTM

Patrick Chun is a man with a vision ldquoThe writing is on the wall Image consultants will be at the forefront of the next wave of company success

Companies that are forward-thinking will realize this It will be the softest of the soft skills mdash civility group communications and business ethics mdash that will make all the difference in company performancerdquo

Chun believes the image industry should be prepared to take a leading role He cites a recent study con-ducted by the Annenberg School of Communication and Journalism at the University of Southern California (FORTUNE June 10 2015) that concluded that develop-ing cultural competence and empathy across all levels of their organization were among the top priorities of C-suite executives

This is why he has developed the nonprofit Institute of Image Training and Testing International IITTI (pro-nounced ldquoETrdquo) For Chun people skills are paramount ldquoI came from the ranks of engineering in hi-tech Itrsquos a very different culture Management can be very insen-sitive I remember this was way back in the mid-80s when a co-worker just came into the office one day after years at that company and turned his desk upside down and then left I was right there People were re-

ally moved shocked He was a nice person very steady And then one day he couldnrsquot take it The frustration overwhelmed him The thing is technology may have changed but fundamentally we are still human beings That hasnrsquot changedrdquo

Considering his 20+ years running his own highly successful software company one might think Patrick Chun was the last person to spearhead an initiative that stresses the importance of ldquosoft skillsrdquo the ldquoBrdquo (behav-ior) and ldquoCrdquo (communication) of image to the future success of companies worldwide But he is convinced by his own experience ldquoMy company Greenwood Canada had a very low attrition rate That was because of our company culture People werenrsquot lsquoplug and playrsquo Programmers signed off on each piece of code with their name hellipThe Fortune 500 companies are winning because of their long history of corporate culture Soft

MEMBER SPOTLIGHT PATRICK CHUN BY SUSAN HESSELGRAVE AICI FLC

ldquoThe thing is technology may have changed but fun-damentally we are still human beingsrdquo

BUSINESS

The Association of Image Consultants International | 11

skills are not a sideshow not a lsquonice to haversquo Soft skills are directly tied to the bottom linerdquo

How important are soft skills to the success of a com-pany Chun provides a standout example with the online company Zapposcom ldquoThey went from zero to over a billion dollars in revenue in ten years ndash a blink of an eye How did they do that By a commitment to the company culture and brand values Zappos understands they are a customer-service company You know how they hire people They give them seven weeks of paid training Seven weeks Thatrsquos kind of unheard of these days And then at the end of that training they tell them lsquoIf you donrsquot want to work here wersquoll pay you not torsquo Because they donrsquot want money to be the reason people hire on Zappos understands that people who donrsquot believe in the culture will hurt the bottom linerdquo And what is Zapposrsquo tagline a company only made pos-sible by the evolution of internet technology Powered by servicereg (For a more detailed look at Zappos see the post at Corporate Culture Revolution)

Chun pays attention to soft skills at home too His two daughters a 6th grader and a sophomore in high school just like many youth today interact with their smartphones a lot ldquoI donrsquot like it how it tends to take over I encourage them to think independently Our youth are constantly bombarded by messages some almost subliminalrdquo He knows what works for his family in terms of ldquounpluggingrdquo and having real-time conver-sations ldquoI take them camping in places where there is no WiFi The week before the AICI Conference we went camping and swimming near Whistler Itrsquos our tradition to go camping every summer We have a great timerdquo The best place to get away from it all Out in the middle of nowhere with no cell service

According to Chun the image industry will be the next big thing in providing companies with a competi-tive advantage ldquoSomeday soon there will be a CPO in every company A Chief People Officer This person will provide a synthesis of HR [human resources] and image skills Right now HR is a second-class citizen That will change The CPO will be someone either an internal po-sition or an outsourced consultant who will for instance go to all the important meetings and listen not to the content of the meeting but the feel of the meeting Body language Interactions Non-verbal cues How people are feeling after the meetingrdquo Image professionals will become the go-to experts in this arena and their skill set will expand and deepen to encompass aspects such as business ethics and group communications ldquoImage con-sultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partner-ships with the corporationrdquo

For more information on how IITTIorg can partner with image consultants visit the Education resources on the AICI website By the end of the year Chun plans to offer a series of videos and white papers that can be used by AICI members to educate and engage corporate decision makers

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is cur-rently writing a book exploring the intersection of values identity and personal style

ldquoSomeday soon there will be a CPO in every company A Chief People Officer hellip Image consultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partnerships with the corporationrdquo

12 | October 2015 magazine

CHRISTINA ONG an AICI Certified Image Master is the founder of Imageworks a leading corporate image consultancy firm based in Singapore with a 20-year track record of empowering global brands like Bally Mercedes and Citibank for corporate excellence through her signature Branding Through Peoplereg progwrams She is a sought-after speaker educator and thought leader in the field with interviews on radio and TV as well as print media including Harpers Bazaar Womenrsquos Weekly Style Straits Times and South China Morning Post

When was the last time you walked into a retail out-let restaurant or office

only to be turned off by a carelessly dressed untrained or disengaged member of staff Disappointing to say the least

Is this also happening to customers in your business Chances are you never really know Research shows that customers simply take business elsewhere Worse still they may complain on social media

Inconsistent service not only impacts bottom line profits today it erodes the companyrsquos future business And the problem is even bigger Not only do front-line teams

fail to deliver the brandrsquos promise the same is true all the way up the corporate ladder to leaders

While managers may think the problem lies in who HR is hiring how theyrsquore interviewing prospects or even internal training strategies the problem is often rooted deeper

To consistently deliver brand experiences that keep customers coming back for more start by observing and asking three crucial questions before suggesting ad hoc ldquoimagerdquo improvements to front-line employees

1 Are the companyrsquos internal emails memos and oral communications

ldquobrand-worthyrdquo Would they stand up to being put on a billboard with your brandrsquos name as the author

2 Do employee training benefits and advancement opportunities epitomize the brandrsquos qualities Does the company treat its employ-ees the way it wants its customers to be treated Are they missing a key brand message like excellence respect fun or safety

3 Finally does management believe in the brand promise How do they demonstrate their commitment to this in the appearance behavior and communication of employees representing the brand throughout the ranks of the organization

SO YOUrsquoRE HAVING AN EMPLOYEE PRESENTATION PROBLEMBY CHRISTINA ONG AICI CIM

MASTER INSIGHTS

14 | October 2015 magazine

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview

ENSURE THAT THE FIRST IMPRESSION YOU GIVE IS YOU AT YOUR BEST

DO YOUR HOMEWORK Educate yourself about the work and the culture of the company There is a lot of information available online Read press releases and search for photos and articles

OPTIMIZE YOUR ONLINE ldquoBRANDrdquo Make sure your online presence matches who you are at your best not your complaints about the world or your colorful social life

ANNA SOO WILDERMUTH an AICI Certified Image Master is president and founder of Personal Images Inc specializing in helping corporations and individuals project an executive presence that conveys confidence and success in business and social settings She served as International President for AICI 2003-2005 and in 2008 received AICIrsquos Award of Excellence She is also the co-author of CHANGE ONE THING Discover Whatrsquos Holding You Back and Fix It with the Secrets of a Top Executive Image Coach

ENSURE YOUR INTERVIEW SUCCESSBY ANNA SOO WILDERMUTH AICI CIMWRITTEN BY THEA WOOD AICI FLC

MASTER INSIGHTS

18 | October 2015 magazine

DRESS APPROPRIATELY You might go by the build-ing and see how everyone is dressing as they leave the building after work Or ask your company contact what they expect for interview attire

WEARING A JACKET IS ALWAYS IMPORTANT This applies to both women and men Outside of North America this will be a full suit for men and a skirt suit for women Particular to the United States and Canada if it is a very casual and relaxed organiza-tion men may wear a jacket with a companion pair of pants and women can pair a skirt dress or pants with a jacket

MIND THE DETAILS Men wear a tie Women avoid a low-cut neckline Jewelry must not be distracting

GROOMING IS CRITICAL Make sure your clothing is in the best of condition immaculate and well-fitting Hairstyles should be conservative and for men no facial hair (unless you are interviewing in an art or technology field) Downplay makeup for women And universally wear a minimum of scented products (cologne after-shave etc)

CONNECT Offer a smile and a solid handshake and introduce yourself with direct eye contact ldquoHello Irsquom Jane Doe Irsquom so pleased to meet yourdquo

DURING YOUR INTERVIEW

KNOW WHAT YOU WANT What is your goal in apply-ing for this position How does this position match who you are and what you want to achieve

KNOW WHAT YOU HAVE TO OFFER Increasing rev-enues managing large projects to completion solving marketing problems etc

SPEAK THEIR LANGUAGE Match the interviewerrsquos choice of words

AFFIRM YOUR INTEREST Ask if you can follow up with a call or email within a specific timeframe

AFTER YOUR INTERVIEW

ALWAYS SEND A THANK YOU NOTE IMMEDIATELY A handwritten note is best if possible However if you have poor handwriting type the note and sign it by hand (If the company first contacted you by email an emailed thank you may be appropriate)

IMAGE UPGRADE YIELDS BIG RETURNSldquolsquoKarenrsquo came to me through a client referral Karen is a personal banker who handles indi-viduals with $3 to $4 million portfolios She worked in a Chicago suburb and transferred to the downtown location under a new manager The new manager was not happy with her appearance or how she interacted with senior leadership Karen and I worked on all image related issues from hair to clothing facial expressions and body language She also took an assessment to determine her communica-tion style and help her navigate styles different from hers ldquo

Karen and I worked together for about 20 hours The change was dramatic Everyone was pleased and Karenrsquos career soared At a lunch I hosted for Karen and her business coach one year later I found out she was the yearrsquos top producer (the year previous she had been about to be fired) ldquo

THEA WOOD AICI FLC MBA is an indepen-dent image consultant based in Austin Texas and serves as associate editor for AICI Global She is the co-author of Socially Smart and Savvy

The Association of Image Consultants International | 19

20 | October 2015 magazine

FEATURE

In the past few years we have seen a gradual shift in the media as to how people are portrayed

Dove launched its Real Beauty campaign Macyrsquos has started to use curvier models in their catalogues and cosmetic companies are using the mature woman as their face of a product

I admire and support this change in the media But as an image profes-sional I can also recognize that as much as the media may put this more diverse woman in front of the camera they are not the ones who actually work with real people on a daily basis They are not the ones who stand in front of a mirror with a woman who has lost her confi-dence because of what she sees in the reflection or the teenager who thinks she sees something ugly or the gentleman who has lost his self-esteemmdashall because the media has convinced them that their reflection is not one of beauty

It is we image professionals who pick up the pieces and take our clients by the hand leading them to see themselves differently It is the combination of our expertise in understanding body shapes and proportions our ability to identify style personalities and our capac-ity to combine all of this with every clientrsquos unique lifestyle that makes us experts in expressing true beautymdashthe unique beauty of the individualOurs is the field of Authentic Beauty unCompromised

There is no one more qualified than The Association of Image Consul-tants International (AICI) to be-come the voice of Authentic Beauty unCompromised as AICI represents the highest qualified image pro-fessionals in the world The pur-pose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects products and messages that reflect that every personmdashno

BY JANE SEAMAN AICI CIP AICI INTERNATIONAL PRESIDENT

ldquoIn 2012 Plunkett Research reported that the average American woman is a size 14 and plus-sizes often classified as 14 to 34 ac-count for 67 percent of the population A survey of over 5000 US women by online retailer ModCloth found that ldquomore US women report wearing a size 16 dress than a size 2 and 0 combinedrdquo and ldquo57 percent of US women wear at least some clothing in sizes 16 and aboverdquo

AICIs

unCompromised

AuthenticBeauty

The Association of Image Consultants International | 21

matter their shape size sex creed or colormdashis beautiful

AICI will officially launch the Authentic Beauty unCompromised campaign on International Image Consultants Day November 23 2015 At the AICI Global Conference in Washington DC this August our own Catherine Schuller AICI CIP gave an inspiring presentation of one of the first

projects AICI will be championing the ldquoDesign A Dressrdquo competition This project will challenge young designers to create a runway-ready dress designed from concept to runway to fit and flatter women as they really are

AICI will seek out initiatives that cultivate an inclusive environ-ment in the world of fashion AICI recognizes the importance of our

collective global voice and our key

role in shaping this goal With one

voice AICI will champion authentic

beauty for all

JANE SEAMAN AICI CIP is the

founder of Imagine Image Con-

sultancy and co-founder of The

International Image Academy

(TIIA) She serves as International

President of AICI

22 | October 2015 magazine

DIVERSITY CHAMPIONED ON THE RUNWAY

Formerly a plus-size model for Ford and editor at plus-size mag-azine Mode Catherine Schuller AICI CIP has been an outspo-ken advocate of plus-size fashion But she doesnrsquot intend to

stop there Schullerrsquos goal is to create an inclusive fashion environ-ment for all ldquoEveryone from toddlers to trannies We started with plus wersquore now going for embracing diversityrdquo

And the fashion shows and media are paying attention

Executive Editor and Co-Founder of NYFW Plus (September 9-13 2015) Brandee Joyner told Manik Mag a lifestyle magazine for the curvaceous woman ldquoItrsquos time for plus-size fashion to be mainstreamed Therersquos no reason why more plus-size celebrities shouldnrsquot be rocking the latest from plus-size designersrdquo

Even the ultimate New York media insider The New Yorker ex-hibits an evolving attitude ldquoFor anyone accustomed to navigating the anxious crowds at uptown Fashion Week Full Figured Fashion Week can feel like passing from a land of famine into one of plenty The guests are more racially diversemdashthere were plenty of white people but much of the crowd was African-American and Latinomdashand they come in every shape and size short women with slim waists and enormous breasts tall women with narrow shoulders and thick torsos round women pear-shaped women and a few mesmerized men The atmosphere is celebratory rather than cut-throatrdquo (The New Yorker Sept 22 2014 ldquoThe Plus Siderdquo by Lizzie Widdicombe)

ldquoOnly 5 of all designs are created with plus size in mindrdquo

mdashCATHERINE SCHULLER AICI CIP

ldquoIrsquom making it so that everyday fashion shows just treat the runway as a metaphor for liferdquo

mdashCATHERINE SCHULLER ABBEYPOST MARCH 2015

The innovative company Alvanon specializing

in scanning technology to improve garment fit for the fashion industry has now developed a dress form based on thousands of scans of women and pro-portioned for sizes 16 and above This will provide designers with a key tool that allows them to design specifically for the larger figure

ldquoI thought the research behind the forms into body shapes was very interest-ing The forms have the womenrsquos curves in all the right places and the way the garments fall on this form is very close to how they would fall on a real bodyrdquo

mdashCARLA WOIDT TEMPERLEYALVANON CLIENT

The Association of Image Consultants International | 23

FEATURE

I would like AICI to continue developing a high level of ethics for image consultants I want AICI to inspire the next generation to have high values and to be seen with respect while changing the lives of others mdash ROSSY GARBBEZ AICI CIM

AICI will build success at the brand level without losing the human connection Members will be stakeholders in a resourceful and valuable community of image professionals who appreciate the value of the important work that they do mdash DOMINIQUE ISBECQUE AICI CIP FOUNDER

I believe the international front is incredibly important and we need to include countries like Italy and France Itrsquos vital that AICI grow and expand through Europe Asia and Africa mdash EVA KOECK-ERIPEK AICI CIM

I see AICI growing stronger via more international members and chapters giving AICI a stronger global perspective mdash HELENA CHENN AICI CIM

AICI will experience many changes Electronics will continue to grow in the running of AICI as well as in consultantsrsquo businesses Electronics however are somewhat impersonal and I am concerned about the loss of personal service the one-on-one consultation Speaking to onersquos client face to face is so important mdash CORALYN LUNDELL AICI CIP FOUNDER

AICI will offer easier affordable access to high-level education through the use of technology worldwide Members will achieve higher levels of certification to strengthen their position in the industry and in the minds of consumers Membership will grow through alliances with academic partners and strong connections made at international conferences will encourage strategic partnerships mdash MARION GELLATLY AICI CIM

AICI will evolve image consulting to embrace self-esteem assessments personal development public relations marketing concerns and much more I foresee CEOs seeing the value of what has been ldquomissingrdquo throughout their companies and seeking us out The statistics continue to show that reputations are often built on the basis of a three-second first impression mdash DR JOYCE KNUDSEN AICI CIM

VISIONS FOR AICIA LOOK TO THE FUTURE REPORTED BY DONNA CAMERON SHAUNDA DURHAM HELEN FULIN HAO SUSAN HESSELGRAVE JINNY KO ZAKIYA MILLS-FRANCOIS MARILYN NEEL GUILIA SAMMARCO VANESSA SIMONETTI CAROLINA TAN KATHRYN WINTERLE-ILLO

24 | October 2015 magazine

What I see next is the way image is being accepted in the corporate world And now we even have the ability with IITTI to assess and measure soft skills AICI will grow and expand through the young people through the colleges that are coming on board Image consulting is basically going to explode in the world mdash LYNNE MARKS AICI CIM

For more business opportunities to image consultants we should offer AICI members more educational opportunities and information directly connected to business By doing this AICIrsquos reputation and influence will be enhanced globally mdash HITOMI K OHMORI AICI CIM

My hope for the future of our industry is that people will think of image consultants like they do an accountant interior designer or business coach But the only way that will happen is if we as an industry grow together collaboratively mdash JENNIFER PARKINSON AICI CIP FOUNDER

AICI has a bright future if we will respond to the needs of the people and the countries with regard to what we have to share and teach We must be recognized for providing the most accurate image information on all related topics mdash JUDITH RASBAND AICI CIM

Over the next decade I envision a strong fiscally sound association with a growing membership While not forgetting we are a US-based organization it is important to grow our global presence and strengthen our certification program mdash ANNA SOO WILDERMUTH AICI CIM

AICI will be in universities in every country that has a global presence AICI image consultants will soon have a fundamental role in many fields such as professional presence and personal image therapy They will serve on retainer or as a permanent position in corporations as well as being the go-to consultants for retailers mdash CARLA MATHIS AICI CIM

Information and the exchange of new ideas are rapidly coming from the emerging economies and the developing markets I envision AICI being far more global possibly decentralized as we adapt to a wider arena of thought leaders This will help image consultants be relevant in meeting the diverse needs of a wider clientele AICI will also play a larger role in helping its members tap into growth opportunities in the global marketplace mdash CHRISTINA ONG AICI CIM

I see AICI becoming predominantly international because certification is a high priority in the international world Hopefully we will have 10000 members in ten years Then we will have lots of interest in our services The biggest challenge is marketing our industry throughout the world As entrepreneurs we need to join forces as a large group to invest in a major marketing campaign mdash ELAINE STOLTZ AICI CIM

I am so impressed by what Irsquove heard here at Conference so far The vibrancy the expansion the direction that wersquore going I love the inclusiveness and diversity size race culture and age This is the direction Irsquod like to see AICI continue in the next decade mdash ALYCE PARSONS AICI CIP FOUNDER

The Association of Image Consultants International | 25

FEATURE

Estudiantes universitarios de la Carrera de imagen de todo el mundo podraacuten gozar de los benefi-cios de AICI a traveacutes de una membresiacutea disentildeada

especialmente para ellos

El pasado 29 de agosto durante la cena de gala de la Conferencia Mundial de AICI en Washington 2015 se formalizoacute la nueva membresiacutea acadeacutemica en la que estudiantes de diferentes universidades seraacuten parte de la Asociacioacuten teniendo diversos beneficios entre los que destacan mayor acercamiento al gremio garanti-zando su profesionalizacioacuten en el aacutembito de la imagen de acuerdo a estaacutendares internacionales

A traveacutes de esta nueva membresiacutea miles de futuros consultores en imagen podraacuten participar de forma activa dentro de la Asociacioacuten lo que permitiraacute que tengan acceso a nuevos conocimientos y tendencias de la profesioacuten

Jane Seaman AICI CIP Presidente Mundial de AICI comenta que durante los uacuteltimos 25 antildeos AICI se ha esforzado por desarrollar establecer e implementar los maacutes altos niveles de certificacioacuten en el aacuterea de Asesoriacutea de Imagen en el mundo a lo que agrega que la membresiacutea acadeacutemica es una forma de abrir nuevas oportunidades a los futuros talentos en el aacuterea de la consultoriacutea con programas educativos y certificacio-nes que les den la visioacuten de nuestra asociacioacuten

ldquoLa idea de acercar a los estudiantes a la Asociacioacuten Internacional de Consultores en Imagen AICI nace de la necesidad de fortalecer los estaacutendares educativos con los que un egresado se incorpora al aacutembito profe-sional Mediante una serie de acciones el estudiante tendraacute la oportunidad de aprender e interactuar con expertos de talla internacionalrdquo comenta Manolo Tru-jillo Coordinador de la Licenciatura en Imagen Ejecu-tiva y Corporativa de la Universidad Franco Ingleacutes

Por su parte Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Presidente Saliente de AICI Capiacutetulo Meacutexico precisoacute que la mem-bresiacutea acadeacutemica constituye una gran oportunidad ya que establece un viacutenculo directo entre el quehacer uni-versitario y la AICI ldquoPara nuestros estudiantes significa el acceso a educacioacuten de calidad y para nuestro equipo docente se convierte en una guiacutea para impartir caacutetedra de acuerdo a las competencias baacutesicas de la profesioacutenrdquo

LILIANA LUNA se desempentildea como VP Eacutetica y Proto-colo de AICI Capiacutetulo Meacutexico

De izquierda a derecha Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Past President de AICI Capiacutetulo Meacutexico Manolo Trujillo Coordinador de la Licenciatura en Imagen Ejecutiva y Corporativa del IUFIM y Vicepresidente de Educacioacuten de AICI Capiacutetulo Meacutexico Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Ing Alain Galicia Pimentel coordinador de tecnologiacuteas de la informacioacuten del IUFIM

AICI PRESENTA LA NUEVA MEMBRESIacuteA ACADEacuteMICAPOR LILIANA LUNA

26 | October 2015 magazine

University students around the world who are pursuing careers in image consulting will be able to enjoy AICI benefits with a membership

designed especially for them

On August 29 during the gala dinner of the 2015 AICI Global Conference in Washington DC the new academic membership was formally introduced

This alliance founded on AICI international standards marks a significant milestone in guaranteeing the expertise and credentials of image professionals Through this new affiliation thousands of future image consultants will be able to take an active role in AICI allowing them to have access to the most current knowledge and innovations in the image industry

AICI President Jane Seaman AICI CIP stated that during the last 25 years AICI has strived to develop establish and implement the highest certification levels in the image profession and she added that the academic membership is a way of opening new opportunities for future professionals in the

image industry providing educational programs and certification that will promote the vision of AICI

ldquoThe idea of bringing students into the International Association of Image Consultants was born of the need to strengthen the educational standards with which a graduate enters the professional field Through a series of steps the student will have an opportunity to learn and interact with experts of international staturerdquo explained Manolo Trujillo Coordinator of the Degree in Executive and Corporate Image of La Universidad Franco Ingleacutes

Hildeberto Martiacutenez Vice Chancellor of La Universidad Valle Continental Monterrey added that the academic membership constitutes a great opportunity because it establishes a direct link from university studies to AICI ldquoFor our students it means access to quality education and for our teaching team it becomes a solid framework of fundamental competencies for the image professionrdquo

LILIANA LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

Victor Vaacutezquez Tesorero de AICI Capiacutetulo Meacutexico firmando como testigo de la Universidad Valle Continental en la ceremonia de la membresiacutea acadeacutemica

Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Coca Sevilla AICI CIP VP de Comunicaciones de AICI Global y Presidente de AICI Capiacutetulo Meacutexico

AICI PRESENTS THE NEW ACADEMIC MEMBERSHIPBY LILIANA LUNA

The Association of Image Consultants International | 27

BETWEEN US

FIRST TIME MY EXPERIENCE AT THE 2015 AICI GLOBAL CONFERENCEPOR VANESSA SIMONETTI

Pocas veces en la vida uno tiene la oportunidad de aprender tanto en tan poco tiempo en primer lugar por los conocimientos y

experiencias compartidas por los participantes de todo el mundo pero mucho maacutes importante por el ejemplo de sencillez humildad y sabiduriacutea de vida del equipo humano que dirigioacute este evento Conociacute personas que han logrado meacuteritos impresionantes y son incluso reconocidas como Guruacutes en sus respectivos mercados pero no han permitido que el eacutexito y la fama los distraigan de su principal misioacuten DAR Dar a las personas que lo necesitan las herramientas y orientacioacuten para que a traveacutes del mejoramiento de su imagen logren ser mejores personas y profesionales proyectando una imagen en perfecta armoniacutea con sus valores y objetivos

Vuelvo a Peruacute con la sensacioacuten incomparable de tener nuevos grandes amigos de todo el mundo a quienes ofrezco mi casa como suya

Only a few times in life do you have the opportunity to learn so much in such a short time This was the case at the AICI International

Conference First because of the knowledge and experiences shared by attendees from around the world but even more important due to the example of simplicity humility and wisdom about life displayed by the team who led this event

I met people who have achieved remarkable success and are recognized as gurus in their respective markets However they have not let success and fame distract them from their primary mission to GIVE They give people the tools and guidance to improve their image helping them to become better people and professionals and to project an image in perfect harmony with their values and goals

I returned to Peruacute with the unique feeling of having great new friends from around the world and I look forward to welcoming you should you visit

VANESSA SIMONETTI left the corporate sector to become an independent image consultant based in Lima Peru Since 2014 she has promoted IITTI standards and certification for professionals organizing corporate training and workshops for personal image management

28 | October 2015 magazine

BY CAROLINA D TAN AICI FLC

270 PARTICIPANTS FROM 32COUNTRIES this is a united nations conference of image professionals

For me the warm welcome began days before the conference formally opened As I was exploring the Renaissance Arlington Capital View Hotel I was greeted by the President of the AICI Washington DC Chapter the beautiful Cindy Ann Peterson AICI FLC

The next two days we toured the US Capitol and then explored the National Gallery of Art with Carla Mathis AICI CIM co-author of the image industry classic The Triumph of Individual Style I enjoyed meeting new friends some of whom I was already connected with online

Dr Jennifer Baumgartner opened the conference with a presentation that was inspiring and that challenged ldquofast-fashionrdquo

Howard Robertsrsquo animated and entertaining delivery of his ldquoBrand Your Inspiration to Create Your Own Brandrdquo used the entertainer Madonna as an example of a music icon who has sustained the magic for decades by having a strong brand

I was asked to participate in the ldquoAICI Walks the Runwayrdquo fashion show a new event at the conference Being a former model helped boost my confidence It was fantastic to wear the original creation of one of AICIrsquos talented designers Delby Bragais AICI CIP whose SpringSummer 2016 Collection was to be showcased at the inaugural Style Fashion Week in New York City on September 10

The CIM Round Table discussions inspired us as we moved from table to table absorbing a rapid flow of valuable information Thank you to all of our Certified Image Masters and Founders as they shared generously from the heart

The Association of Image Consultants International | 29

The evening gala was a real showcase of achievements elegance beauty and dancing

Lastly if you think for a moment that momentum slowed on the last day yoursquore wrong the four-hour session with Sarah Hathorn AICI CIM was powerful I emerged committed to reviewing analyzing and applying her principles in my consulting business

Sarah Brummitt AICI CIP and Sue Donnelly AICI CIP brought the conference to a brilliant close with their thought-provoking ldquoInspiring Change Making Over the Image Industryrdquo We were asked to clarify the ldquowhyrdquo in our image business instead of just the ldquohowrdquo and ldquowhatrdquo

So why is the AICI Global Conference worth the cost and 37 hours of flying from Manila to attend the conference Thatrsquos easy to answer

bull Friendshipsbull Professional learning at the highest levelbull Valuable collaborationsbull The certification advantagebull The in-person experience of seeing feeling

being with and believing in each other and what we do

Irsquom truly proud to be part of AICI

CAROLINA D TAN AICI FLC is the founder and president of Enhance Your Image Training Consultancy A former model and television host she is also an alumna of John Robert Powers International and has been its active consultant at the school for 16 years She was recognized at the AICI Conference Awards Night for achieving her FLC certification in 2015

BY GIULIA SAMMARCO

The first time I heard about AICI was from a dear friend of mine Martha Risco who had been a member of the Association for several years by

this time

As a clinical psychologist with an MBA and a banking and finance background I started working as an image consultant almost by chance Corporations both Peruvian and international began asking me to speak about protocol etiquette and human relationships from a psychological perspective So it was through their books and articles that I first became acquainted with some AICI members

Realizing the importance of certification and talking with Martha I came to the conclusion that becoming an AICI certified member was the best way to grow as a professional image consultant

When we learned that this yearrsquos conference was in Washington DC and AICI would be celebrating

its 25th anniversary it took us less than a minute to decide we had to be a part of it

It turned out to be everything we expected it to be We had a chance to meet and share time and experiences with the BEST image professionals I had the opportunity to sit and talk with masters Carla Mathis AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Dr Joyce Knudsen AICI CIM The AICI principles of being open generous and helping each other in everything we might need definitely proved to be true When I unfortunately became ill during the conference and needed a doctor I was accompanied by one of our Washington DC Chapter hosts chapter president Cindy Ann Peterson AICI FLC These ladies are so caring

Attending this conference opened my eyes to the significant difference we can make in other peoplersquos lives by helping them explore and express all the greatness they have inside

GIULIA SAMMARCO is a senior executive with experience managing institutional and public affairs corporate image communications corporate social responsibility and press strategies at an international level in finance telecom and banking She has a sincere interest in supporting the economic and social development of her homeland Peruacute

The Association of Image Consultants International | 31

EXPANDING THE VISION SUE DONNELLY RECEIVES AICIrsquoS JANE SEGERSTROM AWARD

This award is named in honor of the late Jane Segerstrom an AICI Houston Chapter and AICI

International Board member whose vision and association work set the foundation of AICIrsquos international growth The Jane Segerstrom Award first awarded in 1997 is bestowed upon a person who has helped to further our worldwide associationindustry vision

Sue Donnelly AICI CIP became the sixteenth recipient of the Jane Segerstrom award for her imaginative approach to expanding the field of image consulting Sue is known worldwide for her eclectic approach to style and her commitment to sharing her experience and insights with her fellow AICI image consultants (See the article on page 8 for a taste of Suersquos creativity and watch for an AICI GLOBAL profile in 2016)

RISING STAR AWARD NEHA MALHOTRA

The Rising Star Award is given to a new member who has achieved accelerated success

as a newcomer to the field

Neha Malhotra has been featured in leading newspapers for her active participation in fashion and lifestyle events corporate workshops and guest lectures Her workshops in India have been tailored to diverse

audiences including corporate employees couture clients and teenage girls She has leveraged her public speaking skills to grow her business reputation Additionally Neha has taken the initiative to connect with all AICI members in India and has enlisted their cooperation to help establish an AICI chapter there

THE AICI AWARD OF EXCELLENCE

Awards of Excellence are given to members who over the years have served AICI in a

variety of capacities demonstrating outstanding commitment to the growth and well being of the entire association The two recipients this year have contributed to AICI in so many ways a brief description does not do justice to their accomplishments

AWARD OF EXCELLENCE FOR CONTRIBUTION JOANNE RAE AICI CIP

Joanne Rae came onto the AICI International Board at a very challenging time in AICIrsquos history when the administration and financial viability of the organization was in peril Today AICI is experiencing a new era including a strong management company relationship financial stability membership growth and a 25th anniversary conference that is an incredible celebration of AICIrsquos achievements to date All of this has been made possible because of Joannersquos dedication to AICI (Read more about Joanne in the

Member Spotlight from the April 2015 issue of AICI GLOBAL)

AWARD OF EXCELLENCE FOR PARTICIPATION JOSEPHINE LUI AICI CIP

Josephine Luirsquos commitment to AICI has been tireless The current President of AICI Malaysia Chapter she served on the Board as VP Education and President Elect from 2010 to 2014 and she was voted 2013 Chapter Member of the Year by her fellow AICI Malaysia Chapter members Josephine has worked diligently to showcase the presence of AICI in Malaysia including her appearance in 2010 as one of the six international speakers at the Business Network International World Conference in Malaysia

BETWEEN US

A CONSTELLATION OF AICI STARS

32 | October 2015 magazine

BETWEEN US

AICIrsquoS IMMIE BRAVO AWARD GOES TO NICKOLAY LAMMBY SUSAN HESSELGRAVE AICI FLC

ldquoI am without a doubt the worst-dressed person here tonightrdquo Nevertheless the

young man in denim and sneakers who stepped up to the podium to accept AICIrsquos Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo) has made an impact on the development of positive self-image that will be felt by the entire image profession over the decades to come

Nickolay Lamm is a visionary in the truest sense of the word At age 26 he has already built a significant career as an artist and researcher creating thought-provoking vividly designed content on the internet

One of his passions is a concern with the negative impact on self-image of idealized media depictions of the human form That led to his asking this question in 2013 What if fashion dolls were made using standard human body proportions His project was discussed by HuffingtonPost Today Time LA

Times Good Morning America CNN CBS The Daily Beast and even Cosmopolitan

Then people started asking ldquoWhere can we buy these dollsrdquo

The visionary became an inventor On March 5 2014 Lamm launched a crowdfunding campaign to produce dolls with typical human body proportions More than 13621 backers preordered over 19000 dolls A mere eight months later Lammily was born A beautiful ldquoregularrdquo teenager she now has her own fans website and Lammily TV

Lamm says he created ldquoregular Barbierdquo for one reason ldquoI wanted to show that average is beautifulrdquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

AICI recognizes outstanding contributions in the field of image by persons or companies outside the association with the Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo)

ldquoSome interpreted the crowdfunding campaign slogan ldquoAverage is Beautifulrdquo as a message of aspiring to mediocrity or creating a new societal standard However I see lsquoaveragersquo as inclusive of all of us not a standard which excludes I want to show that reality is beautiful that life is beautiful and there should be a line of dolls which reflects this factrdquomdashNICKOLAY LAMM ldquoTHE FUTURE OF LAMMILYrdquo

Nick

ola

y Lam

m

The Association of Image Consultants International | 33

BETWEEN US

Recipients of the AICI Presidentrsquos Award are chosen at the end of the Presidentrsquos term and given to individuals who the President deems to have

made a very special contribution to the development and growth of AICI The 2015 recipients of the newly established award

DELBY BRAGAIS AICI CIP for the incredible work she did on developing and introducing the FLC live proctor option introducing the FLC paper exam in Chinese and achieving the highest number of FLC test registrations in any one year in AICIrsquos history

RIET DE VLIEGER AICI CIP for her hard work and determination in implementing AICI City Circles a new chapter rebate policy and being the seed to our new Academic Membership program Thanks to all

three of these projects she has laid the foundations for considerable growth of AICI membership

SUSAN HESSELGRAVE AICI FLC for her hard work on the AICI GLOBAL magazine She has raised the professionalism of the publication to an entirely new level resulting in hundreds of thousands of external hits attracting new Preferred Partners and exemplifying AICIrsquos mission to set and promote the highest professional standards for image consultants

MANOLO TRUJILLO for his support and contribution to the successful launch of the new AICI Academic Membership project He has been an incredible force working behind the scenes to bring this idea to fruition Building relationships with universities he has helped open the doors to hundreds of students to be a part of AICIrsquos educational programs

CHAPTER AWARD FOR ACHIEVEMENTMEXICO CITY CHAPTER Exemplary achievements in certification chapter growth and new initiatives to further the vision of AICI including the launch of academic membership and their selection as the host chapter for the 2017 AICI Global Conference

CHAPTER AWARD FOR CERTIFICATIONMEXICO CITY CHAPTER Hosting the first FLC Online Proctor (OLP) group test at a chapter

MALAYSIA CHAPTER Hosting the pilot FLC Paper Test in two languages simultaneously

CHAPTER AWARD FOR EDUCATIONSAN FRANCISCO BAY AREA CHAPTER Consistently offering a high quality Education Conference with members coming from around the world to attend

CHAPTER AWARD FOR GROWTHHONG KONG CHAPTER Chapter growth with membership increasing by almost 200 in one year

MEXICO CITY CHAPTER Growth for AICI through the implementation of the academic membership initiative

NEW AWARD DEBUTS AT CONFERENCETHE PRESIDENTrsquoS AWARD

AICI CHAPTER AWARDS

34 | October 2015 magazine

2015 AICI CHAPTER PHILANTHROPY AWARDAICI Malaysia Chapter donated all profits from their 3rd Educational Conference plus a contribution from the Chapter to support PERKIM a non-governmental organization that works to assist the welfare of patients with ichthyosis in Malaysia Icthyosis is a skin disease that is in most cases congenital Victims of the disease find it difficult to secure education or employment due to discrimination because of their disfigurement They are also unable to work in very hot environment as they may get heat stroke due to their skin condition There are over 300 patients with this disease in Malaysia It is their hope that Malaysians will come to accept them as part of the society

AICI Washington DC Metro Chapter adopted the Dress for Success Project which helps women get back into the

workforce by providing clothing coaching and training During the Chapterrsquos ldquoDonation Driverdquo in April this year the Chapter helped in the collection of suits other business-appropriate apparel shoes and accessories for the project

2015 AICI INDIVIDUAL PHILANTHROPY AWARDSunny Wang Yun AICI FLC (AICI Beijing Chapter) is dedicated to helping children and young people from vulnerable social groups Her philanthropic efforts have

been aimed at promoting their mental health as well as providing practical social skills to have a happy life

During the past two years Sunny gave lectures on various occasions to college students who are from extraordinarily poor families She coached them individually and as a group in how to use dress and image skills to make a difference in their lives As a volunteer in a local school for deaf and hearing-Impaired children she taught childrenrsquos etiquette a skill not normally provided for this special needs population

AICI GIVES BACKTHE 2015 PHILANTHROPY AWARDS

CHAPTER MEMBER OF THE YEAR AWARDS

SILVIA GUERRA AICI FLCndashGuadalajara ChapterSHANNA PECORARO AICI CIPndashNew YorkTri-State Chapter KEIKO COUCH AICI CIPndashTokyo ChapterWENDY CRESPI FRANCO AICI FLCndashMexico City ChapterSANDRA OTIPKAndashChile-Santiago ChapterCINDY TIENndashSingapore ChapterJOANNE RAE AICI CIPndashWashington DC Metro ChapterCAROL ROBICHAUD AICI CIPndashCanada ChapterDAISY CHONG SACK MOIndashMalaysia Chapter

Chapter Member of the Year awardees will be featured in the January 2016 issue of AICI GLOBAL

The Association of Image Consultants International | 35

BETWEEN US

KOREA BUSAN CHAPTER

SHANGHAI CHAPTER

AICI WELCOMES TWO NEW CHAPTERS

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

ROSSY GARBBEZ Rossy Garbbez AICI CIM

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Sarah Hathorn AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Soo Wildermuth AICI CIM

Rossy is president of Garbbez Consulting Group as well as

founder and past president of the AICI Guadalajara Chapter She is also the first AICI member in Latin America to achieve her Certified Image Master certification She has appeared on Televiso Guadalajara and written for Suit Magazine Negocios Vanitips among others She is the author of the book LOGRA TU MEJOR IMAGEN MUJER published by Editorial Trillas (2010)

CONGRATULATIONS ROSSY ON YOUR ACHIEVEMENT

36 | October 2015 magazine

UPCOMING EVENTSCONSULTORIacuteA DE GRAN LUJOLarisa Hinojosa LH Style Coach

Thursday October 8 2015 1200pm CDT mdash MEXICO-GUADALAJARA

For more information visit Consultoria de Gran Lujo

HOW TO TAKE THE WORK OUT OF NETWORKINGJim Roman Business Development Expert

Tuesday October 13 2015 1200pm EDT mdash NEW YORK

For more information visit How to Take the Work Out of Networking

INTERNATIONAL IMAGE CONSULTANT DAY CELEBRATE WITH AICI Monday November 23 2015

Download IICD graphics here International Image Consultant Day

LA COMUNICACIOacuteN NO VERBAL UNA HERRAMIENTA DE PODERManolo Trujillo LIEC Imagen Ejecutiva y Corporativa

Wednesday November 25 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La comunicacioacuten no verbal una herramienta de poder

ldquoPLANIFICA TU EacuteXITOrdquo GANA MAacuteS Y TRABAJA MEJOR COMO CONSULTOR DE IMAGENCarie Mercier-Lafond Karysa y Expertos en Imagen

Wednesday December 2 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit Planifica tu Eacutexito

LA VESTIMENTA SENSACIONES QUE PRODUCEN Y SUS PERCEPCIONESPaty Valdes AICI FLC

Wednesday January 13 2016 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La Vestimenta Sensaciones que producen y sus Percepciones

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

The Association of Image Consultants International | 37

DONNA CAMERON previously worked in film multimedia and marketing before establishing and managing a number of programs in the Australian public sector to help marginalized people transform their lives through confidence building presentation and employment opportunities Her initiatives were recognized with two Prime Ministerrsquos Awards She established Body Map Wellbeing + Style Strategies in 2012 with her sister Dr Nadine Cameron Donna is also the President of the AICI Melbourne Chapter in Australia

SHAUNDA DURHAM is the director of an academic support center that helps develop studentsrsquo public speaking and presenting capabilities and is a communication instructor in Northern Virginia She conducts professional development workshops for students focusing on image business and professional communication Currently pursuing Image Consultant Certification from the Fashion Institute of Technology she plans to open a consulting business specializing in image and professional development for the diverse college student population

ZAKIYA MILLS-FRANCOIS is the owner and Managing Director of ZM Image Consultants Limited based on the Caribbean island of Trinidad and Tobago She has over 10 years of experience in marketing branding PR corporate communications crisis communications protocol and events management Zakiya has many publishing credits to her name including as a weekly writer for the Consumer Tips Column in the Trinidad Express and Guardian Newspapers from 2004-2007 and as editor of the quarterly professional magazines MILLnet (manufacturing) and BG Life (energy) She is certified by the London Image Institute in Advanced Image Consulting and Professional Development

STEFANIA ROLANDELLI is the mother of twins who she says ldquohave taught me to watch the world with curiosityrdquo Born by the sea in Liguria Italy she currently lives in Sasso Marconi near Bologna Extensive travelling for her former career in sales taught her to deal with people of all ages genders nationalities personalities and cultures Stefania decided to explore the world of image because she is fascinated by its expressive strength and she wanted ldquoto look beyond what I see in order not to judge it but to attach a meaning to itrdquo Origami Image Consulting

INTRODUCING THE AICI GLOBAL

EDITORIAL TEAMWhen I put out the call for volunteers to assist with AICI GLOBAL I had no idea that there would be so many enthusiastic responses from such highly qualified candidates (including the magazinersquos former Editor in Chief Thea Wood AICI FLC) It is with pleasure and gratitude that I introduce the new members of the AICI GLOBAL Editorial Team Starting with this issue their assistance in producing the magazine is significant They join me and our proofreaders Bernie Burson AICI FLC and Beth Strange AICI CIP

mdash SUSAN HESSELGRAVE EDITOR IN CHIEF

BETWEEN US

38 | October 2015 magazine

JOAN VAN ALLEN brings over 15 years of experience managing technology and marketing programs in the corporate sector as well as considerable experience coordinating corporate personal and recreational events to her new career in image consulting Currently attending the Fashion Institute of Technology in New York she has started her own business Starlight Total Image Joan is a food and wine enthusiast who lives on the Fox River northwest of Chicago Illinois She is also a local chapter president of the National Association of Professional Women

KATHRYN WINTERLE-ILLO is the founder and president of All Seasons Image Consultants LLC located in Medford Lakes New Jersey just outside of Philadelphia Pennsylvania In addition to image consulting Kathryn is an attorney with the State of New Jersey and a sales associate for a retailer of classic womenrsquos apparel She and her husband Jim enjoy lakefront living traveling and spending time with their two beautiful grandchildren

THEA WOOD AICI FLC is Austinrsquos Signature Stylist as well as the co-host of Over40Chat on Twitter Shersquos also a public speaker and freelance writer who specializes in image consulting for women over 40 in male-dominated industries Her advice has appeared on local television and radio shows in Austin as well as national media like Fox News Magazine The Fashion Spot and RetailMeNotcom Thea hasnrsquot missed an episode of Project Runway in 14 seasons and still dreams of being a rockstar

The Association of Image Consultants International | 39

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT GIGI JABER AT ADVERTISINGAICIORG FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE JANUARY 2016

Page 9: AICI Global October 2015

thatrsquos been around foreverrsquo But nobody knows what you stand for If your Why was concentrated on health would you buy all these products No Fill your basket based on your Why This saves you money time clarity And it attracts the right clients because you share the same valuesrdquo

Think about what you might stop doing Think about all the things you do now to promote your business (networking webinars blogging etc) and make a list of the ones that donrsquot inspire you Take them out of your ldquobasketrdquo Brummitt and Donnelly stress that everything you do should fill you with passion If you dread network-ing you shouldnrsquot be doing that If yoursquore not a good writer why are you trying to do that

STRATEGY THREE RAISE YOUR VIBRATION

The core principle in this strategy is that we need to be inspired our-selves in order to inspire others We can increase our inspiration level by paying attention to both our inter-nal and external environments

bull Your Working Environment Clutter keeps you stuck

bull Your Companions Be discerning about the people you come into contact with Ditch the ldquodrainsrdquo people who suck you dry

bull Your Personal Presentation You need to think about the clothes that you wear and be inspired filled with joy and possibility

ldquoWe can dress too much by the rules This is a dictated way of living that is not empowering Celebrate how [your clients] look and challenge a few more rules We need to open our experiences to see why people are doing what they are doingrdquo Donnelly cautioned Donnelly shared a story of a client she had early in her practice The client was a redhead with warm coloring and she arrived wearing pastel pink ldquoI just love this colorrdquo the client told her Donnelly ex-plained that pink was not the most flattering color for the client and dressed her in colors ldquoappropriaterdquo to her coloration ldquoI thought Irsquod done my jobrdquo Donnelly recounted ldquobut I did that client a disservice I should have found out why that pink was so important to herrdquo

Brummitt stressed ldquoWhat we do is huge We transform peoplersquos lives We are not a fluffy lsquonice to haversquo We need to go into our work with a big big WHY Get the deepest connec-tion with your clients So ask your-self lsquohow can I make the deepest connection with my clients todayrsquordquo

STRATEGY FOUR FIND YOUR ZONE OF GENIUS

Finding your zone of genius will re-plenish your passion When yoursquore in

your zone the day just whizzes by To find our own personal zone we need to go within We need to create space to have conversations with ourselves where we ask the ques-tions and can listen to the answers For Donnelly journaling helps her find those answers ldquoI get it outrdquo she says so she can ldquolet it inrdquo Your in-tuition Brummitt adds is intimately connected to your body Pay atten-tion to your gut instinct

STRATEGY FIVE NEVER STAND STILL

Keep moving forward holding before you your higher purpose your vision Your personal calling is as unique to you as your personal fingerprint Brummitt and Donnelly closed the conference with a rallying cry ldquoFigure out what you love then find a way to serve others with what you love to dordquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersec-tion of values identity and personal style

ldquoWho looks outside dreams who looks inside awakesrdquo

mdashCG JUNG

ldquoStanding still is the fastest way of mov-ing backwards in a rapidly changing worldrdquomdashLAUREN BACALL

ldquoAre you wearing it because you love it or because it sticks with the rules you were taughtrdquo

mdashSUE DONNELLY

The Association of Image Consultants International | 9

5-Day Executive Presence Certifi cation Program ndash Toronto Canada

A Golden OpportunityTo Enhance Your Career and Your Personal Brand As an AICI Image Consultant take the next step and become a Certifi ed Executive Presence System Coach

Develop the skills to train corporate clients atevery level from C-Suite to New Professionals

To learn more click here Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccom

Attention AICI Image Consultants

5-Day Executive PresCertifi cation Program

A Golden OppTo Enhance Yand Your PersAs an AICI Image Contake the next step andCertifi ed Executive Pr

Develop the skills to tevery level from C-Su

TTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTTooooooooooooooooooooooooooooooooooooooooooo lllllllllllllllllllllllllllllllllllllllllleeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaarrrrrrrrrrrrrrrrrrrrrrrrrrrrrrnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmooooooooooooooooooooorrrrrrrrrrrrrrrrrrrrrrrreeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee click hCCCCCCCCCCCCCCCCCCCCCCCaaaaaaaaaaaaaaaaaaaaaaaaaaaallllllllllllllllllllllllllllllllllllllllllll mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmeeeeeeeeeeeeeeeeeeeeeeeeeeee ddddddddddddddddddddddddddddddiiiiiiiiiiiiiiiiiiiiiiirrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrreeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeecccccccccccccccccccccccccccccccccccttttttttttttttttttttttttttllllllllllllllllllllllyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyy 111111111111111111111114444444444444444444444441111111111111111111111111166666666666666666666666666EEEEEEEEEEEEEEEEEEEEEEEEEEEmmmmmmmmmmmmmmmmmmmmmmmaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaiiiiiiiiiiiiiiiiiiiiiiillllllllllllllllllllllllll mmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee dcraigcor

Diane CraigPresident and Founder Corporate Class Inc

Next Executive Presence Certifi cation Training Program Toronto Canada February 8 ndash 12 2016

5-Day Intensive Program ndash All training materials includedManuals Slide Deck Proposal Templates plus moreTo learn more click here

Downtown Toronto Skyline

Executive Presence is neither exclusive nor elusiveTM

Patrick Chun is a man with a vision ldquoThe writing is on the wall Image consultants will be at the forefront of the next wave of company success

Companies that are forward-thinking will realize this It will be the softest of the soft skills mdash civility group communications and business ethics mdash that will make all the difference in company performancerdquo

Chun believes the image industry should be prepared to take a leading role He cites a recent study con-ducted by the Annenberg School of Communication and Journalism at the University of Southern California (FORTUNE June 10 2015) that concluded that develop-ing cultural competence and empathy across all levels of their organization were among the top priorities of C-suite executives

This is why he has developed the nonprofit Institute of Image Training and Testing International IITTI (pro-nounced ldquoETrdquo) For Chun people skills are paramount ldquoI came from the ranks of engineering in hi-tech Itrsquos a very different culture Management can be very insen-sitive I remember this was way back in the mid-80s when a co-worker just came into the office one day after years at that company and turned his desk upside down and then left I was right there People were re-

ally moved shocked He was a nice person very steady And then one day he couldnrsquot take it The frustration overwhelmed him The thing is technology may have changed but fundamentally we are still human beings That hasnrsquot changedrdquo

Considering his 20+ years running his own highly successful software company one might think Patrick Chun was the last person to spearhead an initiative that stresses the importance of ldquosoft skillsrdquo the ldquoBrdquo (behav-ior) and ldquoCrdquo (communication) of image to the future success of companies worldwide But he is convinced by his own experience ldquoMy company Greenwood Canada had a very low attrition rate That was because of our company culture People werenrsquot lsquoplug and playrsquo Programmers signed off on each piece of code with their name hellipThe Fortune 500 companies are winning because of their long history of corporate culture Soft

MEMBER SPOTLIGHT PATRICK CHUN BY SUSAN HESSELGRAVE AICI FLC

ldquoThe thing is technology may have changed but fun-damentally we are still human beingsrdquo

BUSINESS

The Association of Image Consultants International | 11

skills are not a sideshow not a lsquonice to haversquo Soft skills are directly tied to the bottom linerdquo

How important are soft skills to the success of a com-pany Chun provides a standout example with the online company Zapposcom ldquoThey went from zero to over a billion dollars in revenue in ten years ndash a blink of an eye How did they do that By a commitment to the company culture and brand values Zappos understands they are a customer-service company You know how they hire people They give them seven weeks of paid training Seven weeks Thatrsquos kind of unheard of these days And then at the end of that training they tell them lsquoIf you donrsquot want to work here wersquoll pay you not torsquo Because they donrsquot want money to be the reason people hire on Zappos understands that people who donrsquot believe in the culture will hurt the bottom linerdquo And what is Zapposrsquo tagline a company only made pos-sible by the evolution of internet technology Powered by servicereg (For a more detailed look at Zappos see the post at Corporate Culture Revolution)

Chun pays attention to soft skills at home too His two daughters a 6th grader and a sophomore in high school just like many youth today interact with their smartphones a lot ldquoI donrsquot like it how it tends to take over I encourage them to think independently Our youth are constantly bombarded by messages some almost subliminalrdquo He knows what works for his family in terms of ldquounpluggingrdquo and having real-time conver-sations ldquoI take them camping in places where there is no WiFi The week before the AICI Conference we went camping and swimming near Whistler Itrsquos our tradition to go camping every summer We have a great timerdquo The best place to get away from it all Out in the middle of nowhere with no cell service

According to Chun the image industry will be the next big thing in providing companies with a competi-tive advantage ldquoSomeday soon there will be a CPO in every company A Chief People Officer This person will provide a synthesis of HR [human resources] and image skills Right now HR is a second-class citizen That will change The CPO will be someone either an internal po-sition or an outsourced consultant who will for instance go to all the important meetings and listen not to the content of the meeting but the feel of the meeting Body language Interactions Non-verbal cues How people are feeling after the meetingrdquo Image professionals will become the go-to experts in this arena and their skill set will expand and deepen to encompass aspects such as business ethics and group communications ldquoImage con-sultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partner-ships with the corporationrdquo

For more information on how IITTIorg can partner with image consultants visit the Education resources on the AICI website By the end of the year Chun plans to offer a series of videos and white papers that can be used by AICI members to educate and engage corporate decision makers

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is cur-rently writing a book exploring the intersection of values identity and personal style

ldquoSomeday soon there will be a CPO in every company A Chief People Officer hellip Image consultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partnerships with the corporationrdquo

12 | October 2015 magazine

CHRISTINA ONG an AICI Certified Image Master is the founder of Imageworks a leading corporate image consultancy firm based in Singapore with a 20-year track record of empowering global brands like Bally Mercedes and Citibank for corporate excellence through her signature Branding Through Peoplereg progwrams She is a sought-after speaker educator and thought leader in the field with interviews on radio and TV as well as print media including Harpers Bazaar Womenrsquos Weekly Style Straits Times and South China Morning Post

When was the last time you walked into a retail out-let restaurant or office

only to be turned off by a carelessly dressed untrained or disengaged member of staff Disappointing to say the least

Is this also happening to customers in your business Chances are you never really know Research shows that customers simply take business elsewhere Worse still they may complain on social media

Inconsistent service not only impacts bottom line profits today it erodes the companyrsquos future business And the problem is even bigger Not only do front-line teams

fail to deliver the brandrsquos promise the same is true all the way up the corporate ladder to leaders

While managers may think the problem lies in who HR is hiring how theyrsquore interviewing prospects or even internal training strategies the problem is often rooted deeper

To consistently deliver brand experiences that keep customers coming back for more start by observing and asking three crucial questions before suggesting ad hoc ldquoimagerdquo improvements to front-line employees

1 Are the companyrsquos internal emails memos and oral communications

ldquobrand-worthyrdquo Would they stand up to being put on a billboard with your brandrsquos name as the author

2 Do employee training benefits and advancement opportunities epitomize the brandrsquos qualities Does the company treat its employ-ees the way it wants its customers to be treated Are they missing a key brand message like excellence respect fun or safety

3 Finally does management believe in the brand promise How do they demonstrate their commitment to this in the appearance behavior and communication of employees representing the brand throughout the ranks of the organization

SO YOUrsquoRE HAVING AN EMPLOYEE PRESENTATION PROBLEMBY CHRISTINA ONG AICI CIM

MASTER INSIGHTS

14 | October 2015 magazine

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview

ENSURE THAT THE FIRST IMPRESSION YOU GIVE IS YOU AT YOUR BEST

DO YOUR HOMEWORK Educate yourself about the work and the culture of the company There is a lot of information available online Read press releases and search for photos and articles

OPTIMIZE YOUR ONLINE ldquoBRANDrdquo Make sure your online presence matches who you are at your best not your complaints about the world or your colorful social life

ANNA SOO WILDERMUTH an AICI Certified Image Master is president and founder of Personal Images Inc specializing in helping corporations and individuals project an executive presence that conveys confidence and success in business and social settings She served as International President for AICI 2003-2005 and in 2008 received AICIrsquos Award of Excellence She is also the co-author of CHANGE ONE THING Discover Whatrsquos Holding You Back and Fix It with the Secrets of a Top Executive Image Coach

ENSURE YOUR INTERVIEW SUCCESSBY ANNA SOO WILDERMUTH AICI CIMWRITTEN BY THEA WOOD AICI FLC

MASTER INSIGHTS

18 | October 2015 magazine

DRESS APPROPRIATELY You might go by the build-ing and see how everyone is dressing as they leave the building after work Or ask your company contact what they expect for interview attire

WEARING A JACKET IS ALWAYS IMPORTANT This applies to both women and men Outside of North America this will be a full suit for men and a skirt suit for women Particular to the United States and Canada if it is a very casual and relaxed organiza-tion men may wear a jacket with a companion pair of pants and women can pair a skirt dress or pants with a jacket

MIND THE DETAILS Men wear a tie Women avoid a low-cut neckline Jewelry must not be distracting

GROOMING IS CRITICAL Make sure your clothing is in the best of condition immaculate and well-fitting Hairstyles should be conservative and for men no facial hair (unless you are interviewing in an art or technology field) Downplay makeup for women And universally wear a minimum of scented products (cologne after-shave etc)

CONNECT Offer a smile and a solid handshake and introduce yourself with direct eye contact ldquoHello Irsquom Jane Doe Irsquom so pleased to meet yourdquo

DURING YOUR INTERVIEW

KNOW WHAT YOU WANT What is your goal in apply-ing for this position How does this position match who you are and what you want to achieve

KNOW WHAT YOU HAVE TO OFFER Increasing rev-enues managing large projects to completion solving marketing problems etc

SPEAK THEIR LANGUAGE Match the interviewerrsquos choice of words

AFFIRM YOUR INTEREST Ask if you can follow up with a call or email within a specific timeframe

AFTER YOUR INTERVIEW

ALWAYS SEND A THANK YOU NOTE IMMEDIATELY A handwritten note is best if possible However if you have poor handwriting type the note and sign it by hand (If the company first contacted you by email an emailed thank you may be appropriate)

IMAGE UPGRADE YIELDS BIG RETURNSldquolsquoKarenrsquo came to me through a client referral Karen is a personal banker who handles indi-viduals with $3 to $4 million portfolios She worked in a Chicago suburb and transferred to the downtown location under a new manager The new manager was not happy with her appearance or how she interacted with senior leadership Karen and I worked on all image related issues from hair to clothing facial expressions and body language She also took an assessment to determine her communica-tion style and help her navigate styles different from hers ldquo

Karen and I worked together for about 20 hours The change was dramatic Everyone was pleased and Karenrsquos career soared At a lunch I hosted for Karen and her business coach one year later I found out she was the yearrsquos top producer (the year previous she had been about to be fired) ldquo

THEA WOOD AICI FLC MBA is an indepen-dent image consultant based in Austin Texas and serves as associate editor for AICI Global She is the co-author of Socially Smart and Savvy

The Association of Image Consultants International | 19

20 | October 2015 magazine

FEATURE

In the past few years we have seen a gradual shift in the media as to how people are portrayed

Dove launched its Real Beauty campaign Macyrsquos has started to use curvier models in their catalogues and cosmetic companies are using the mature woman as their face of a product

I admire and support this change in the media But as an image profes-sional I can also recognize that as much as the media may put this more diverse woman in front of the camera they are not the ones who actually work with real people on a daily basis They are not the ones who stand in front of a mirror with a woman who has lost her confi-dence because of what she sees in the reflection or the teenager who thinks she sees something ugly or the gentleman who has lost his self-esteemmdashall because the media has convinced them that their reflection is not one of beauty

It is we image professionals who pick up the pieces and take our clients by the hand leading them to see themselves differently It is the combination of our expertise in understanding body shapes and proportions our ability to identify style personalities and our capac-ity to combine all of this with every clientrsquos unique lifestyle that makes us experts in expressing true beautymdashthe unique beauty of the individualOurs is the field of Authentic Beauty unCompromised

There is no one more qualified than The Association of Image Consul-tants International (AICI) to be-come the voice of Authentic Beauty unCompromised as AICI represents the highest qualified image pro-fessionals in the world The pur-pose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects products and messages that reflect that every personmdashno

BY JANE SEAMAN AICI CIP AICI INTERNATIONAL PRESIDENT

ldquoIn 2012 Plunkett Research reported that the average American woman is a size 14 and plus-sizes often classified as 14 to 34 ac-count for 67 percent of the population A survey of over 5000 US women by online retailer ModCloth found that ldquomore US women report wearing a size 16 dress than a size 2 and 0 combinedrdquo and ldquo57 percent of US women wear at least some clothing in sizes 16 and aboverdquo

AICIs

unCompromised

AuthenticBeauty

The Association of Image Consultants International | 21

matter their shape size sex creed or colormdashis beautiful

AICI will officially launch the Authentic Beauty unCompromised campaign on International Image Consultants Day November 23 2015 At the AICI Global Conference in Washington DC this August our own Catherine Schuller AICI CIP gave an inspiring presentation of one of the first

projects AICI will be championing the ldquoDesign A Dressrdquo competition This project will challenge young designers to create a runway-ready dress designed from concept to runway to fit and flatter women as they really are

AICI will seek out initiatives that cultivate an inclusive environ-ment in the world of fashion AICI recognizes the importance of our

collective global voice and our key

role in shaping this goal With one

voice AICI will champion authentic

beauty for all

JANE SEAMAN AICI CIP is the

founder of Imagine Image Con-

sultancy and co-founder of The

International Image Academy

(TIIA) She serves as International

President of AICI

22 | October 2015 magazine

DIVERSITY CHAMPIONED ON THE RUNWAY

Formerly a plus-size model for Ford and editor at plus-size mag-azine Mode Catherine Schuller AICI CIP has been an outspo-ken advocate of plus-size fashion But she doesnrsquot intend to

stop there Schullerrsquos goal is to create an inclusive fashion environ-ment for all ldquoEveryone from toddlers to trannies We started with plus wersquore now going for embracing diversityrdquo

And the fashion shows and media are paying attention

Executive Editor and Co-Founder of NYFW Plus (September 9-13 2015) Brandee Joyner told Manik Mag a lifestyle magazine for the curvaceous woman ldquoItrsquos time for plus-size fashion to be mainstreamed Therersquos no reason why more plus-size celebrities shouldnrsquot be rocking the latest from plus-size designersrdquo

Even the ultimate New York media insider The New Yorker ex-hibits an evolving attitude ldquoFor anyone accustomed to navigating the anxious crowds at uptown Fashion Week Full Figured Fashion Week can feel like passing from a land of famine into one of plenty The guests are more racially diversemdashthere were plenty of white people but much of the crowd was African-American and Latinomdashand they come in every shape and size short women with slim waists and enormous breasts tall women with narrow shoulders and thick torsos round women pear-shaped women and a few mesmerized men The atmosphere is celebratory rather than cut-throatrdquo (The New Yorker Sept 22 2014 ldquoThe Plus Siderdquo by Lizzie Widdicombe)

ldquoOnly 5 of all designs are created with plus size in mindrdquo

mdashCATHERINE SCHULLER AICI CIP

ldquoIrsquom making it so that everyday fashion shows just treat the runway as a metaphor for liferdquo

mdashCATHERINE SCHULLER ABBEYPOST MARCH 2015

The innovative company Alvanon specializing

in scanning technology to improve garment fit for the fashion industry has now developed a dress form based on thousands of scans of women and pro-portioned for sizes 16 and above This will provide designers with a key tool that allows them to design specifically for the larger figure

ldquoI thought the research behind the forms into body shapes was very interest-ing The forms have the womenrsquos curves in all the right places and the way the garments fall on this form is very close to how they would fall on a real bodyrdquo

mdashCARLA WOIDT TEMPERLEYALVANON CLIENT

The Association of Image Consultants International | 23

FEATURE

I would like AICI to continue developing a high level of ethics for image consultants I want AICI to inspire the next generation to have high values and to be seen with respect while changing the lives of others mdash ROSSY GARBBEZ AICI CIM

AICI will build success at the brand level without losing the human connection Members will be stakeholders in a resourceful and valuable community of image professionals who appreciate the value of the important work that they do mdash DOMINIQUE ISBECQUE AICI CIP FOUNDER

I believe the international front is incredibly important and we need to include countries like Italy and France Itrsquos vital that AICI grow and expand through Europe Asia and Africa mdash EVA KOECK-ERIPEK AICI CIM

I see AICI growing stronger via more international members and chapters giving AICI a stronger global perspective mdash HELENA CHENN AICI CIM

AICI will experience many changes Electronics will continue to grow in the running of AICI as well as in consultantsrsquo businesses Electronics however are somewhat impersonal and I am concerned about the loss of personal service the one-on-one consultation Speaking to onersquos client face to face is so important mdash CORALYN LUNDELL AICI CIP FOUNDER

AICI will offer easier affordable access to high-level education through the use of technology worldwide Members will achieve higher levels of certification to strengthen their position in the industry and in the minds of consumers Membership will grow through alliances with academic partners and strong connections made at international conferences will encourage strategic partnerships mdash MARION GELLATLY AICI CIM

AICI will evolve image consulting to embrace self-esteem assessments personal development public relations marketing concerns and much more I foresee CEOs seeing the value of what has been ldquomissingrdquo throughout their companies and seeking us out The statistics continue to show that reputations are often built on the basis of a three-second first impression mdash DR JOYCE KNUDSEN AICI CIM

VISIONS FOR AICIA LOOK TO THE FUTURE REPORTED BY DONNA CAMERON SHAUNDA DURHAM HELEN FULIN HAO SUSAN HESSELGRAVE JINNY KO ZAKIYA MILLS-FRANCOIS MARILYN NEEL GUILIA SAMMARCO VANESSA SIMONETTI CAROLINA TAN KATHRYN WINTERLE-ILLO

24 | October 2015 magazine

What I see next is the way image is being accepted in the corporate world And now we even have the ability with IITTI to assess and measure soft skills AICI will grow and expand through the young people through the colleges that are coming on board Image consulting is basically going to explode in the world mdash LYNNE MARKS AICI CIM

For more business opportunities to image consultants we should offer AICI members more educational opportunities and information directly connected to business By doing this AICIrsquos reputation and influence will be enhanced globally mdash HITOMI K OHMORI AICI CIM

My hope for the future of our industry is that people will think of image consultants like they do an accountant interior designer or business coach But the only way that will happen is if we as an industry grow together collaboratively mdash JENNIFER PARKINSON AICI CIP FOUNDER

AICI has a bright future if we will respond to the needs of the people and the countries with regard to what we have to share and teach We must be recognized for providing the most accurate image information on all related topics mdash JUDITH RASBAND AICI CIM

Over the next decade I envision a strong fiscally sound association with a growing membership While not forgetting we are a US-based organization it is important to grow our global presence and strengthen our certification program mdash ANNA SOO WILDERMUTH AICI CIM

AICI will be in universities in every country that has a global presence AICI image consultants will soon have a fundamental role in many fields such as professional presence and personal image therapy They will serve on retainer or as a permanent position in corporations as well as being the go-to consultants for retailers mdash CARLA MATHIS AICI CIM

Information and the exchange of new ideas are rapidly coming from the emerging economies and the developing markets I envision AICI being far more global possibly decentralized as we adapt to a wider arena of thought leaders This will help image consultants be relevant in meeting the diverse needs of a wider clientele AICI will also play a larger role in helping its members tap into growth opportunities in the global marketplace mdash CHRISTINA ONG AICI CIM

I see AICI becoming predominantly international because certification is a high priority in the international world Hopefully we will have 10000 members in ten years Then we will have lots of interest in our services The biggest challenge is marketing our industry throughout the world As entrepreneurs we need to join forces as a large group to invest in a major marketing campaign mdash ELAINE STOLTZ AICI CIM

I am so impressed by what Irsquove heard here at Conference so far The vibrancy the expansion the direction that wersquore going I love the inclusiveness and diversity size race culture and age This is the direction Irsquod like to see AICI continue in the next decade mdash ALYCE PARSONS AICI CIP FOUNDER

The Association of Image Consultants International | 25

FEATURE

Estudiantes universitarios de la Carrera de imagen de todo el mundo podraacuten gozar de los benefi-cios de AICI a traveacutes de una membresiacutea disentildeada

especialmente para ellos

El pasado 29 de agosto durante la cena de gala de la Conferencia Mundial de AICI en Washington 2015 se formalizoacute la nueva membresiacutea acadeacutemica en la que estudiantes de diferentes universidades seraacuten parte de la Asociacioacuten teniendo diversos beneficios entre los que destacan mayor acercamiento al gremio garanti-zando su profesionalizacioacuten en el aacutembito de la imagen de acuerdo a estaacutendares internacionales

A traveacutes de esta nueva membresiacutea miles de futuros consultores en imagen podraacuten participar de forma activa dentro de la Asociacioacuten lo que permitiraacute que tengan acceso a nuevos conocimientos y tendencias de la profesioacuten

Jane Seaman AICI CIP Presidente Mundial de AICI comenta que durante los uacuteltimos 25 antildeos AICI se ha esforzado por desarrollar establecer e implementar los maacutes altos niveles de certificacioacuten en el aacuterea de Asesoriacutea de Imagen en el mundo a lo que agrega que la membresiacutea acadeacutemica es una forma de abrir nuevas oportunidades a los futuros talentos en el aacuterea de la consultoriacutea con programas educativos y certificacio-nes que les den la visioacuten de nuestra asociacioacuten

ldquoLa idea de acercar a los estudiantes a la Asociacioacuten Internacional de Consultores en Imagen AICI nace de la necesidad de fortalecer los estaacutendares educativos con los que un egresado se incorpora al aacutembito profe-sional Mediante una serie de acciones el estudiante tendraacute la oportunidad de aprender e interactuar con expertos de talla internacionalrdquo comenta Manolo Tru-jillo Coordinador de la Licenciatura en Imagen Ejecu-tiva y Corporativa de la Universidad Franco Ingleacutes

Por su parte Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Presidente Saliente de AICI Capiacutetulo Meacutexico precisoacute que la mem-bresiacutea acadeacutemica constituye una gran oportunidad ya que establece un viacutenculo directo entre el quehacer uni-versitario y la AICI ldquoPara nuestros estudiantes significa el acceso a educacioacuten de calidad y para nuestro equipo docente se convierte en una guiacutea para impartir caacutetedra de acuerdo a las competencias baacutesicas de la profesioacutenrdquo

LILIANA LUNA se desempentildea como VP Eacutetica y Proto-colo de AICI Capiacutetulo Meacutexico

De izquierda a derecha Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Past President de AICI Capiacutetulo Meacutexico Manolo Trujillo Coordinador de la Licenciatura en Imagen Ejecutiva y Corporativa del IUFIM y Vicepresidente de Educacioacuten de AICI Capiacutetulo Meacutexico Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Ing Alain Galicia Pimentel coordinador de tecnologiacuteas de la informacioacuten del IUFIM

AICI PRESENTA LA NUEVA MEMBRESIacuteA ACADEacuteMICAPOR LILIANA LUNA

26 | October 2015 magazine

University students around the world who are pursuing careers in image consulting will be able to enjoy AICI benefits with a membership

designed especially for them

On August 29 during the gala dinner of the 2015 AICI Global Conference in Washington DC the new academic membership was formally introduced

This alliance founded on AICI international standards marks a significant milestone in guaranteeing the expertise and credentials of image professionals Through this new affiliation thousands of future image consultants will be able to take an active role in AICI allowing them to have access to the most current knowledge and innovations in the image industry

AICI President Jane Seaman AICI CIP stated that during the last 25 years AICI has strived to develop establish and implement the highest certification levels in the image profession and she added that the academic membership is a way of opening new opportunities for future professionals in the

image industry providing educational programs and certification that will promote the vision of AICI

ldquoThe idea of bringing students into the International Association of Image Consultants was born of the need to strengthen the educational standards with which a graduate enters the professional field Through a series of steps the student will have an opportunity to learn and interact with experts of international staturerdquo explained Manolo Trujillo Coordinator of the Degree in Executive and Corporate Image of La Universidad Franco Ingleacutes

Hildeberto Martiacutenez Vice Chancellor of La Universidad Valle Continental Monterrey added that the academic membership constitutes a great opportunity because it establishes a direct link from university studies to AICI ldquoFor our students it means access to quality education and for our teaching team it becomes a solid framework of fundamental competencies for the image professionrdquo

LILIANA LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

Victor Vaacutezquez Tesorero de AICI Capiacutetulo Meacutexico firmando como testigo de la Universidad Valle Continental en la ceremonia de la membresiacutea acadeacutemica

Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Coca Sevilla AICI CIP VP de Comunicaciones de AICI Global y Presidente de AICI Capiacutetulo Meacutexico

AICI PRESENTS THE NEW ACADEMIC MEMBERSHIPBY LILIANA LUNA

The Association of Image Consultants International | 27

BETWEEN US

FIRST TIME MY EXPERIENCE AT THE 2015 AICI GLOBAL CONFERENCEPOR VANESSA SIMONETTI

Pocas veces en la vida uno tiene la oportunidad de aprender tanto en tan poco tiempo en primer lugar por los conocimientos y

experiencias compartidas por los participantes de todo el mundo pero mucho maacutes importante por el ejemplo de sencillez humildad y sabiduriacutea de vida del equipo humano que dirigioacute este evento Conociacute personas que han logrado meacuteritos impresionantes y son incluso reconocidas como Guruacutes en sus respectivos mercados pero no han permitido que el eacutexito y la fama los distraigan de su principal misioacuten DAR Dar a las personas que lo necesitan las herramientas y orientacioacuten para que a traveacutes del mejoramiento de su imagen logren ser mejores personas y profesionales proyectando una imagen en perfecta armoniacutea con sus valores y objetivos

Vuelvo a Peruacute con la sensacioacuten incomparable de tener nuevos grandes amigos de todo el mundo a quienes ofrezco mi casa como suya

Only a few times in life do you have the opportunity to learn so much in such a short time This was the case at the AICI International

Conference First because of the knowledge and experiences shared by attendees from around the world but even more important due to the example of simplicity humility and wisdom about life displayed by the team who led this event

I met people who have achieved remarkable success and are recognized as gurus in their respective markets However they have not let success and fame distract them from their primary mission to GIVE They give people the tools and guidance to improve their image helping them to become better people and professionals and to project an image in perfect harmony with their values and goals

I returned to Peruacute with the unique feeling of having great new friends from around the world and I look forward to welcoming you should you visit

VANESSA SIMONETTI left the corporate sector to become an independent image consultant based in Lima Peru Since 2014 she has promoted IITTI standards and certification for professionals organizing corporate training and workshops for personal image management

28 | October 2015 magazine

BY CAROLINA D TAN AICI FLC

270 PARTICIPANTS FROM 32COUNTRIES this is a united nations conference of image professionals

For me the warm welcome began days before the conference formally opened As I was exploring the Renaissance Arlington Capital View Hotel I was greeted by the President of the AICI Washington DC Chapter the beautiful Cindy Ann Peterson AICI FLC

The next two days we toured the US Capitol and then explored the National Gallery of Art with Carla Mathis AICI CIM co-author of the image industry classic The Triumph of Individual Style I enjoyed meeting new friends some of whom I was already connected with online

Dr Jennifer Baumgartner opened the conference with a presentation that was inspiring and that challenged ldquofast-fashionrdquo

Howard Robertsrsquo animated and entertaining delivery of his ldquoBrand Your Inspiration to Create Your Own Brandrdquo used the entertainer Madonna as an example of a music icon who has sustained the magic for decades by having a strong brand

I was asked to participate in the ldquoAICI Walks the Runwayrdquo fashion show a new event at the conference Being a former model helped boost my confidence It was fantastic to wear the original creation of one of AICIrsquos talented designers Delby Bragais AICI CIP whose SpringSummer 2016 Collection was to be showcased at the inaugural Style Fashion Week in New York City on September 10

The CIM Round Table discussions inspired us as we moved from table to table absorbing a rapid flow of valuable information Thank you to all of our Certified Image Masters and Founders as they shared generously from the heart

The Association of Image Consultants International | 29

The evening gala was a real showcase of achievements elegance beauty and dancing

Lastly if you think for a moment that momentum slowed on the last day yoursquore wrong the four-hour session with Sarah Hathorn AICI CIM was powerful I emerged committed to reviewing analyzing and applying her principles in my consulting business

Sarah Brummitt AICI CIP and Sue Donnelly AICI CIP brought the conference to a brilliant close with their thought-provoking ldquoInspiring Change Making Over the Image Industryrdquo We were asked to clarify the ldquowhyrdquo in our image business instead of just the ldquohowrdquo and ldquowhatrdquo

So why is the AICI Global Conference worth the cost and 37 hours of flying from Manila to attend the conference Thatrsquos easy to answer

bull Friendshipsbull Professional learning at the highest levelbull Valuable collaborationsbull The certification advantagebull The in-person experience of seeing feeling

being with and believing in each other and what we do

Irsquom truly proud to be part of AICI

CAROLINA D TAN AICI FLC is the founder and president of Enhance Your Image Training Consultancy A former model and television host she is also an alumna of John Robert Powers International and has been its active consultant at the school for 16 years She was recognized at the AICI Conference Awards Night for achieving her FLC certification in 2015

BY GIULIA SAMMARCO

The first time I heard about AICI was from a dear friend of mine Martha Risco who had been a member of the Association for several years by

this time

As a clinical psychologist with an MBA and a banking and finance background I started working as an image consultant almost by chance Corporations both Peruvian and international began asking me to speak about protocol etiquette and human relationships from a psychological perspective So it was through their books and articles that I first became acquainted with some AICI members

Realizing the importance of certification and talking with Martha I came to the conclusion that becoming an AICI certified member was the best way to grow as a professional image consultant

When we learned that this yearrsquos conference was in Washington DC and AICI would be celebrating

its 25th anniversary it took us less than a minute to decide we had to be a part of it

It turned out to be everything we expected it to be We had a chance to meet and share time and experiences with the BEST image professionals I had the opportunity to sit and talk with masters Carla Mathis AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Dr Joyce Knudsen AICI CIM The AICI principles of being open generous and helping each other in everything we might need definitely proved to be true When I unfortunately became ill during the conference and needed a doctor I was accompanied by one of our Washington DC Chapter hosts chapter president Cindy Ann Peterson AICI FLC These ladies are so caring

Attending this conference opened my eyes to the significant difference we can make in other peoplersquos lives by helping them explore and express all the greatness they have inside

GIULIA SAMMARCO is a senior executive with experience managing institutional and public affairs corporate image communications corporate social responsibility and press strategies at an international level in finance telecom and banking She has a sincere interest in supporting the economic and social development of her homeland Peruacute

The Association of Image Consultants International | 31

EXPANDING THE VISION SUE DONNELLY RECEIVES AICIrsquoS JANE SEGERSTROM AWARD

This award is named in honor of the late Jane Segerstrom an AICI Houston Chapter and AICI

International Board member whose vision and association work set the foundation of AICIrsquos international growth The Jane Segerstrom Award first awarded in 1997 is bestowed upon a person who has helped to further our worldwide associationindustry vision

Sue Donnelly AICI CIP became the sixteenth recipient of the Jane Segerstrom award for her imaginative approach to expanding the field of image consulting Sue is known worldwide for her eclectic approach to style and her commitment to sharing her experience and insights with her fellow AICI image consultants (See the article on page 8 for a taste of Suersquos creativity and watch for an AICI GLOBAL profile in 2016)

RISING STAR AWARD NEHA MALHOTRA

The Rising Star Award is given to a new member who has achieved accelerated success

as a newcomer to the field

Neha Malhotra has been featured in leading newspapers for her active participation in fashion and lifestyle events corporate workshops and guest lectures Her workshops in India have been tailored to diverse

audiences including corporate employees couture clients and teenage girls She has leveraged her public speaking skills to grow her business reputation Additionally Neha has taken the initiative to connect with all AICI members in India and has enlisted their cooperation to help establish an AICI chapter there

THE AICI AWARD OF EXCELLENCE

Awards of Excellence are given to members who over the years have served AICI in a

variety of capacities demonstrating outstanding commitment to the growth and well being of the entire association The two recipients this year have contributed to AICI in so many ways a brief description does not do justice to their accomplishments

AWARD OF EXCELLENCE FOR CONTRIBUTION JOANNE RAE AICI CIP

Joanne Rae came onto the AICI International Board at a very challenging time in AICIrsquos history when the administration and financial viability of the organization was in peril Today AICI is experiencing a new era including a strong management company relationship financial stability membership growth and a 25th anniversary conference that is an incredible celebration of AICIrsquos achievements to date All of this has been made possible because of Joannersquos dedication to AICI (Read more about Joanne in the

Member Spotlight from the April 2015 issue of AICI GLOBAL)

AWARD OF EXCELLENCE FOR PARTICIPATION JOSEPHINE LUI AICI CIP

Josephine Luirsquos commitment to AICI has been tireless The current President of AICI Malaysia Chapter she served on the Board as VP Education and President Elect from 2010 to 2014 and she was voted 2013 Chapter Member of the Year by her fellow AICI Malaysia Chapter members Josephine has worked diligently to showcase the presence of AICI in Malaysia including her appearance in 2010 as one of the six international speakers at the Business Network International World Conference in Malaysia

BETWEEN US

A CONSTELLATION OF AICI STARS

32 | October 2015 magazine

BETWEEN US

AICIrsquoS IMMIE BRAVO AWARD GOES TO NICKOLAY LAMMBY SUSAN HESSELGRAVE AICI FLC

ldquoI am without a doubt the worst-dressed person here tonightrdquo Nevertheless the

young man in denim and sneakers who stepped up to the podium to accept AICIrsquos Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo) has made an impact on the development of positive self-image that will be felt by the entire image profession over the decades to come

Nickolay Lamm is a visionary in the truest sense of the word At age 26 he has already built a significant career as an artist and researcher creating thought-provoking vividly designed content on the internet

One of his passions is a concern with the negative impact on self-image of idealized media depictions of the human form That led to his asking this question in 2013 What if fashion dolls were made using standard human body proportions His project was discussed by HuffingtonPost Today Time LA

Times Good Morning America CNN CBS The Daily Beast and even Cosmopolitan

Then people started asking ldquoWhere can we buy these dollsrdquo

The visionary became an inventor On March 5 2014 Lamm launched a crowdfunding campaign to produce dolls with typical human body proportions More than 13621 backers preordered over 19000 dolls A mere eight months later Lammily was born A beautiful ldquoregularrdquo teenager she now has her own fans website and Lammily TV

Lamm says he created ldquoregular Barbierdquo for one reason ldquoI wanted to show that average is beautifulrdquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

AICI recognizes outstanding contributions in the field of image by persons or companies outside the association with the Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo)

ldquoSome interpreted the crowdfunding campaign slogan ldquoAverage is Beautifulrdquo as a message of aspiring to mediocrity or creating a new societal standard However I see lsquoaveragersquo as inclusive of all of us not a standard which excludes I want to show that reality is beautiful that life is beautiful and there should be a line of dolls which reflects this factrdquomdashNICKOLAY LAMM ldquoTHE FUTURE OF LAMMILYrdquo

Nick

ola

y Lam

m

The Association of Image Consultants International | 33

BETWEEN US

Recipients of the AICI Presidentrsquos Award are chosen at the end of the Presidentrsquos term and given to individuals who the President deems to have

made a very special contribution to the development and growth of AICI The 2015 recipients of the newly established award

DELBY BRAGAIS AICI CIP for the incredible work she did on developing and introducing the FLC live proctor option introducing the FLC paper exam in Chinese and achieving the highest number of FLC test registrations in any one year in AICIrsquos history

RIET DE VLIEGER AICI CIP for her hard work and determination in implementing AICI City Circles a new chapter rebate policy and being the seed to our new Academic Membership program Thanks to all

three of these projects she has laid the foundations for considerable growth of AICI membership

SUSAN HESSELGRAVE AICI FLC for her hard work on the AICI GLOBAL magazine She has raised the professionalism of the publication to an entirely new level resulting in hundreds of thousands of external hits attracting new Preferred Partners and exemplifying AICIrsquos mission to set and promote the highest professional standards for image consultants

MANOLO TRUJILLO for his support and contribution to the successful launch of the new AICI Academic Membership project He has been an incredible force working behind the scenes to bring this idea to fruition Building relationships with universities he has helped open the doors to hundreds of students to be a part of AICIrsquos educational programs

CHAPTER AWARD FOR ACHIEVEMENTMEXICO CITY CHAPTER Exemplary achievements in certification chapter growth and new initiatives to further the vision of AICI including the launch of academic membership and their selection as the host chapter for the 2017 AICI Global Conference

CHAPTER AWARD FOR CERTIFICATIONMEXICO CITY CHAPTER Hosting the first FLC Online Proctor (OLP) group test at a chapter

MALAYSIA CHAPTER Hosting the pilot FLC Paper Test in two languages simultaneously

CHAPTER AWARD FOR EDUCATIONSAN FRANCISCO BAY AREA CHAPTER Consistently offering a high quality Education Conference with members coming from around the world to attend

CHAPTER AWARD FOR GROWTHHONG KONG CHAPTER Chapter growth with membership increasing by almost 200 in one year

MEXICO CITY CHAPTER Growth for AICI through the implementation of the academic membership initiative

NEW AWARD DEBUTS AT CONFERENCETHE PRESIDENTrsquoS AWARD

AICI CHAPTER AWARDS

34 | October 2015 magazine

2015 AICI CHAPTER PHILANTHROPY AWARDAICI Malaysia Chapter donated all profits from their 3rd Educational Conference plus a contribution from the Chapter to support PERKIM a non-governmental organization that works to assist the welfare of patients with ichthyosis in Malaysia Icthyosis is a skin disease that is in most cases congenital Victims of the disease find it difficult to secure education or employment due to discrimination because of their disfigurement They are also unable to work in very hot environment as they may get heat stroke due to their skin condition There are over 300 patients with this disease in Malaysia It is their hope that Malaysians will come to accept them as part of the society

AICI Washington DC Metro Chapter adopted the Dress for Success Project which helps women get back into the

workforce by providing clothing coaching and training During the Chapterrsquos ldquoDonation Driverdquo in April this year the Chapter helped in the collection of suits other business-appropriate apparel shoes and accessories for the project

2015 AICI INDIVIDUAL PHILANTHROPY AWARDSunny Wang Yun AICI FLC (AICI Beijing Chapter) is dedicated to helping children and young people from vulnerable social groups Her philanthropic efforts have

been aimed at promoting their mental health as well as providing practical social skills to have a happy life

During the past two years Sunny gave lectures on various occasions to college students who are from extraordinarily poor families She coached them individually and as a group in how to use dress and image skills to make a difference in their lives As a volunteer in a local school for deaf and hearing-Impaired children she taught childrenrsquos etiquette a skill not normally provided for this special needs population

AICI GIVES BACKTHE 2015 PHILANTHROPY AWARDS

CHAPTER MEMBER OF THE YEAR AWARDS

SILVIA GUERRA AICI FLCndashGuadalajara ChapterSHANNA PECORARO AICI CIPndashNew YorkTri-State Chapter KEIKO COUCH AICI CIPndashTokyo ChapterWENDY CRESPI FRANCO AICI FLCndashMexico City ChapterSANDRA OTIPKAndashChile-Santiago ChapterCINDY TIENndashSingapore ChapterJOANNE RAE AICI CIPndashWashington DC Metro ChapterCAROL ROBICHAUD AICI CIPndashCanada ChapterDAISY CHONG SACK MOIndashMalaysia Chapter

Chapter Member of the Year awardees will be featured in the January 2016 issue of AICI GLOBAL

The Association of Image Consultants International | 35

BETWEEN US

KOREA BUSAN CHAPTER

SHANGHAI CHAPTER

AICI WELCOMES TWO NEW CHAPTERS

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

ROSSY GARBBEZ Rossy Garbbez AICI CIM

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Sarah Hathorn AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Soo Wildermuth AICI CIM

Rossy is president of Garbbez Consulting Group as well as

founder and past president of the AICI Guadalajara Chapter She is also the first AICI member in Latin America to achieve her Certified Image Master certification She has appeared on Televiso Guadalajara and written for Suit Magazine Negocios Vanitips among others She is the author of the book LOGRA TU MEJOR IMAGEN MUJER published by Editorial Trillas (2010)

CONGRATULATIONS ROSSY ON YOUR ACHIEVEMENT

36 | October 2015 magazine

UPCOMING EVENTSCONSULTORIacuteA DE GRAN LUJOLarisa Hinojosa LH Style Coach

Thursday October 8 2015 1200pm CDT mdash MEXICO-GUADALAJARA

For more information visit Consultoria de Gran Lujo

HOW TO TAKE THE WORK OUT OF NETWORKINGJim Roman Business Development Expert

Tuesday October 13 2015 1200pm EDT mdash NEW YORK

For more information visit How to Take the Work Out of Networking

INTERNATIONAL IMAGE CONSULTANT DAY CELEBRATE WITH AICI Monday November 23 2015

Download IICD graphics here International Image Consultant Day

LA COMUNICACIOacuteN NO VERBAL UNA HERRAMIENTA DE PODERManolo Trujillo LIEC Imagen Ejecutiva y Corporativa

Wednesday November 25 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La comunicacioacuten no verbal una herramienta de poder

ldquoPLANIFICA TU EacuteXITOrdquo GANA MAacuteS Y TRABAJA MEJOR COMO CONSULTOR DE IMAGENCarie Mercier-Lafond Karysa y Expertos en Imagen

Wednesday December 2 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit Planifica tu Eacutexito

LA VESTIMENTA SENSACIONES QUE PRODUCEN Y SUS PERCEPCIONESPaty Valdes AICI FLC

Wednesday January 13 2016 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La Vestimenta Sensaciones que producen y sus Percepciones

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

The Association of Image Consultants International | 37

DONNA CAMERON previously worked in film multimedia and marketing before establishing and managing a number of programs in the Australian public sector to help marginalized people transform their lives through confidence building presentation and employment opportunities Her initiatives were recognized with two Prime Ministerrsquos Awards She established Body Map Wellbeing + Style Strategies in 2012 with her sister Dr Nadine Cameron Donna is also the President of the AICI Melbourne Chapter in Australia

SHAUNDA DURHAM is the director of an academic support center that helps develop studentsrsquo public speaking and presenting capabilities and is a communication instructor in Northern Virginia She conducts professional development workshops for students focusing on image business and professional communication Currently pursuing Image Consultant Certification from the Fashion Institute of Technology she plans to open a consulting business specializing in image and professional development for the diverse college student population

ZAKIYA MILLS-FRANCOIS is the owner and Managing Director of ZM Image Consultants Limited based on the Caribbean island of Trinidad and Tobago She has over 10 years of experience in marketing branding PR corporate communications crisis communications protocol and events management Zakiya has many publishing credits to her name including as a weekly writer for the Consumer Tips Column in the Trinidad Express and Guardian Newspapers from 2004-2007 and as editor of the quarterly professional magazines MILLnet (manufacturing) and BG Life (energy) She is certified by the London Image Institute in Advanced Image Consulting and Professional Development

STEFANIA ROLANDELLI is the mother of twins who she says ldquohave taught me to watch the world with curiosityrdquo Born by the sea in Liguria Italy she currently lives in Sasso Marconi near Bologna Extensive travelling for her former career in sales taught her to deal with people of all ages genders nationalities personalities and cultures Stefania decided to explore the world of image because she is fascinated by its expressive strength and she wanted ldquoto look beyond what I see in order not to judge it but to attach a meaning to itrdquo Origami Image Consulting

INTRODUCING THE AICI GLOBAL

EDITORIAL TEAMWhen I put out the call for volunteers to assist with AICI GLOBAL I had no idea that there would be so many enthusiastic responses from such highly qualified candidates (including the magazinersquos former Editor in Chief Thea Wood AICI FLC) It is with pleasure and gratitude that I introduce the new members of the AICI GLOBAL Editorial Team Starting with this issue their assistance in producing the magazine is significant They join me and our proofreaders Bernie Burson AICI FLC and Beth Strange AICI CIP

mdash SUSAN HESSELGRAVE EDITOR IN CHIEF

BETWEEN US

38 | October 2015 magazine

JOAN VAN ALLEN brings over 15 years of experience managing technology and marketing programs in the corporate sector as well as considerable experience coordinating corporate personal and recreational events to her new career in image consulting Currently attending the Fashion Institute of Technology in New York she has started her own business Starlight Total Image Joan is a food and wine enthusiast who lives on the Fox River northwest of Chicago Illinois She is also a local chapter president of the National Association of Professional Women

KATHRYN WINTERLE-ILLO is the founder and president of All Seasons Image Consultants LLC located in Medford Lakes New Jersey just outside of Philadelphia Pennsylvania In addition to image consulting Kathryn is an attorney with the State of New Jersey and a sales associate for a retailer of classic womenrsquos apparel She and her husband Jim enjoy lakefront living traveling and spending time with their two beautiful grandchildren

THEA WOOD AICI FLC is Austinrsquos Signature Stylist as well as the co-host of Over40Chat on Twitter Shersquos also a public speaker and freelance writer who specializes in image consulting for women over 40 in male-dominated industries Her advice has appeared on local television and radio shows in Austin as well as national media like Fox News Magazine The Fashion Spot and RetailMeNotcom Thea hasnrsquot missed an episode of Project Runway in 14 seasons and still dreams of being a rockstar

The Association of Image Consultants International | 39

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT GIGI JABER AT ADVERTISINGAICIORG FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE JANUARY 2016

Page 10: AICI Global October 2015

5-Day Executive Presence Certifi cation Program ndash Toronto Canada

A Golden OpportunityTo Enhance Your Career and Your Personal Brand As an AICI Image Consultant take the next step and become a Certifi ed Executive Presence System Coach

Develop the skills to train corporate clients atevery level from C-Suite to New Professionals

To learn more click here Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccom

Attention AICI Image Consultants

5-Day Executive PresCertifi cation Program

A Golden OppTo Enhance Yand Your PersAs an AICI Image Contake the next step andCertifi ed Executive Pr

Develop the skills to tevery level from C-Su

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Diane CraigPresident and Founder Corporate Class Inc

Next Executive Presence Certifi cation Training Program Toronto Canada February 8 ndash 12 2016

5-Day Intensive Program ndash All training materials includedManuals Slide Deck Proposal Templates plus moreTo learn more click here

Downtown Toronto Skyline

Executive Presence is neither exclusive nor elusiveTM

Patrick Chun is a man with a vision ldquoThe writing is on the wall Image consultants will be at the forefront of the next wave of company success

Companies that are forward-thinking will realize this It will be the softest of the soft skills mdash civility group communications and business ethics mdash that will make all the difference in company performancerdquo

Chun believes the image industry should be prepared to take a leading role He cites a recent study con-ducted by the Annenberg School of Communication and Journalism at the University of Southern California (FORTUNE June 10 2015) that concluded that develop-ing cultural competence and empathy across all levels of their organization were among the top priorities of C-suite executives

This is why he has developed the nonprofit Institute of Image Training and Testing International IITTI (pro-nounced ldquoETrdquo) For Chun people skills are paramount ldquoI came from the ranks of engineering in hi-tech Itrsquos a very different culture Management can be very insen-sitive I remember this was way back in the mid-80s when a co-worker just came into the office one day after years at that company and turned his desk upside down and then left I was right there People were re-

ally moved shocked He was a nice person very steady And then one day he couldnrsquot take it The frustration overwhelmed him The thing is technology may have changed but fundamentally we are still human beings That hasnrsquot changedrdquo

Considering his 20+ years running his own highly successful software company one might think Patrick Chun was the last person to spearhead an initiative that stresses the importance of ldquosoft skillsrdquo the ldquoBrdquo (behav-ior) and ldquoCrdquo (communication) of image to the future success of companies worldwide But he is convinced by his own experience ldquoMy company Greenwood Canada had a very low attrition rate That was because of our company culture People werenrsquot lsquoplug and playrsquo Programmers signed off on each piece of code with their name hellipThe Fortune 500 companies are winning because of their long history of corporate culture Soft

MEMBER SPOTLIGHT PATRICK CHUN BY SUSAN HESSELGRAVE AICI FLC

ldquoThe thing is technology may have changed but fun-damentally we are still human beingsrdquo

BUSINESS

The Association of Image Consultants International | 11

skills are not a sideshow not a lsquonice to haversquo Soft skills are directly tied to the bottom linerdquo

How important are soft skills to the success of a com-pany Chun provides a standout example with the online company Zapposcom ldquoThey went from zero to over a billion dollars in revenue in ten years ndash a blink of an eye How did they do that By a commitment to the company culture and brand values Zappos understands they are a customer-service company You know how they hire people They give them seven weeks of paid training Seven weeks Thatrsquos kind of unheard of these days And then at the end of that training they tell them lsquoIf you donrsquot want to work here wersquoll pay you not torsquo Because they donrsquot want money to be the reason people hire on Zappos understands that people who donrsquot believe in the culture will hurt the bottom linerdquo And what is Zapposrsquo tagline a company only made pos-sible by the evolution of internet technology Powered by servicereg (For a more detailed look at Zappos see the post at Corporate Culture Revolution)

Chun pays attention to soft skills at home too His two daughters a 6th grader and a sophomore in high school just like many youth today interact with their smartphones a lot ldquoI donrsquot like it how it tends to take over I encourage them to think independently Our youth are constantly bombarded by messages some almost subliminalrdquo He knows what works for his family in terms of ldquounpluggingrdquo and having real-time conver-sations ldquoI take them camping in places where there is no WiFi The week before the AICI Conference we went camping and swimming near Whistler Itrsquos our tradition to go camping every summer We have a great timerdquo The best place to get away from it all Out in the middle of nowhere with no cell service

According to Chun the image industry will be the next big thing in providing companies with a competi-tive advantage ldquoSomeday soon there will be a CPO in every company A Chief People Officer This person will provide a synthesis of HR [human resources] and image skills Right now HR is a second-class citizen That will change The CPO will be someone either an internal po-sition or an outsourced consultant who will for instance go to all the important meetings and listen not to the content of the meeting but the feel of the meeting Body language Interactions Non-verbal cues How people are feeling after the meetingrdquo Image professionals will become the go-to experts in this arena and their skill set will expand and deepen to encompass aspects such as business ethics and group communications ldquoImage con-sultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partner-ships with the corporationrdquo

For more information on how IITTIorg can partner with image consultants visit the Education resources on the AICI website By the end of the year Chun plans to offer a series of videos and white papers that can be used by AICI members to educate and engage corporate decision makers

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is cur-rently writing a book exploring the intersection of values identity and personal style

ldquoSomeday soon there will be a CPO in every company A Chief People Officer hellip Image consultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partnerships with the corporationrdquo

12 | October 2015 magazine

CHRISTINA ONG an AICI Certified Image Master is the founder of Imageworks a leading corporate image consultancy firm based in Singapore with a 20-year track record of empowering global brands like Bally Mercedes and Citibank for corporate excellence through her signature Branding Through Peoplereg progwrams She is a sought-after speaker educator and thought leader in the field with interviews on radio and TV as well as print media including Harpers Bazaar Womenrsquos Weekly Style Straits Times and South China Morning Post

When was the last time you walked into a retail out-let restaurant or office

only to be turned off by a carelessly dressed untrained or disengaged member of staff Disappointing to say the least

Is this also happening to customers in your business Chances are you never really know Research shows that customers simply take business elsewhere Worse still they may complain on social media

Inconsistent service not only impacts bottom line profits today it erodes the companyrsquos future business And the problem is even bigger Not only do front-line teams

fail to deliver the brandrsquos promise the same is true all the way up the corporate ladder to leaders

While managers may think the problem lies in who HR is hiring how theyrsquore interviewing prospects or even internal training strategies the problem is often rooted deeper

To consistently deliver brand experiences that keep customers coming back for more start by observing and asking three crucial questions before suggesting ad hoc ldquoimagerdquo improvements to front-line employees

1 Are the companyrsquos internal emails memos and oral communications

ldquobrand-worthyrdquo Would they stand up to being put on a billboard with your brandrsquos name as the author

2 Do employee training benefits and advancement opportunities epitomize the brandrsquos qualities Does the company treat its employ-ees the way it wants its customers to be treated Are they missing a key brand message like excellence respect fun or safety

3 Finally does management believe in the brand promise How do they demonstrate their commitment to this in the appearance behavior and communication of employees representing the brand throughout the ranks of the organization

SO YOUrsquoRE HAVING AN EMPLOYEE PRESENTATION PROBLEMBY CHRISTINA ONG AICI CIM

MASTER INSIGHTS

14 | October 2015 magazine

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview

ENSURE THAT THE FIRST IMPRESSION YOU GIVE IS YOU AT YOUR BEST

DO YOUR HOMEWORK Educate yourself about the work and the culture of the company There is a lot of information available online Read press releases and search for photos and articles

OPTIMIZE YOUR ONLINE ldquoBRANDrdquo Make sure your online presence matches who you are at your best not your complaints about the world or your colorful social life

ANNA SOO WILDERMUTH an AICI Certified Image Master is president and founder of Personal Images Inc specializing in helping corporations and individuals project an executive presence that conveys confidence and success in business and social settings She served as International President for AICI 2003-2005 and in 2008 received AICIrsquos Award of Excellence She is also the co-author of CHANGE ONE THING Discover Whatrsquos Holding You Back and Fix It with the Secrets of a Top Executive Image Coach

ENSURE YOUR INTERVIEW SUCCESSBY ANNA SOO WILDERMUTH AICI CIMWRITTEN BY THEA WOOD AICI FLC

MASTER INSIGHTS

18 | October 2015 magazine

DRESS APPROPRIATELY You might go by the build-ing and see how everyone is dressing as they leave the building after work Or ask your company contact what they expect for interview attire

WEARING A JACKET IS ALWAYS IMPORTANT This applies to both women and men Outside of North America this will be a full suit for men and a skirt suit for women Particular to the United States and Canada if it is a very casual and relaxed organiza-tion men may wear a jacket with a companion pair of pants and women can pair a skirt dress or pants with a jacket

MIND THE DETAILS Men wear a tie Women avoid a low-cut neckline Jewelry must not be distracting

GROOMING IS CRITICAL Make sure your clothing is in the best of condition immaculate and well-fitting Hairstyles should be conservative and for men no facial hair (unless you are interviewing in an art or technology field) Downplay makeup for women And universally wear a minimum of scented products (cologne after-shave etc)

CONNECT Offer a smile and a solid handshake and introduce yourself with direct eye contact ldquoHello Irsquom Jane Doe Irsquom so pleased to meet yourdquo

DURING YOUR INTERVIEW

KNOW WHAT YOU WANT What is your goal in apply-ing for this position How does this position match who you are and what you want to achieve

KNOW WHAT YOU HAVE TO OFFER Increasing rev-enues managing large projects to completion solving marketing problems etc

SPEAK THEIR LANGUAGE Match the interviewerrsquos choice of words

AFFIRM YOUR INTEREST Ask if you can follow up with a call or email within a specific timeframe

AFTER YOUR INTERVIEW

ALWAYS SEND A THANK YOU NOTE IMMEDIATELY A handwritten note is best if possible However if you have poor handwriting type the note and sign it by hand (If the company first contacted you by email an emailed thank you may be appropriate)

IMAGE UPGRADE YIELDS BIG RETURNSldquolsquoKarenrsquo came to me through a client referral Karen is a personal banker who handles indi-viduals with $3 to $4 million portfolios She worked in a Chicago suburb and transferred to the downtown location under a new manager The new manager was not happy with her appearance or how she interacted with senior leadership Karen and I worked on all image related issues from hair to clothing facial expressions and body language She also took an assessment to determine her communica-tion style and help her navigate styles different from hers ldquo

Karen and I worked together for about 20 hours The change was dramatic Everyone was pleased and Karenrsquos career soared At a lunch I hosted for Karen and her business coach one year later I found out she was the yearrsquos top producer (the year previous she had been about to be fired) ldquo

THEA WOOD AICI FLC MBA is an indepen-dent image consultant based in Austin Texas and serves as associate editor for AICI Global She is the co-author of Socially Smart and Savvy

The Association of Image Consultants International | 19

20 | October 2015 magazine

FEATURE

In the past few years we have seen a gradual shift in the media as to how people are portrayed

Dove launched its Real Beauty campaign Macyrsquos has started to use curvier models in their catalogues and cosmetic companies are using the mature woman as their face of a product

I admire and support this change in the media But as an image profes-sional I can also recognize that as much as the media may put this more diverse woman in front of the camera they are not the ones who actually work with real people on a daily basis They are not the ones who stand in front of a mirror with a woman who has lost her confi-dence because of what she sees in the reflection or the teenager who thinks she sees something ugly or the gentleman who has lost his self-esteemmdashall because the media has convinced them that their reflection is not one of beauty

It is we image professionals who pick up the pieces and take our clients by the hand leading them to see themselves differently It is the combination of our expertise in understanding body shapes and proportions our ability to identify style personalities and our capac-ity to combine all of this with every clientrsquos unique lifestyle that makes us experts in expressing true beautymdashthe unique beauty of the individualOurs is the field of Authentic Beauty unCompromised

There is no one more qualified than The Association of Image Consul-tants International (AICI) to be-come the voice of Authentic Beauty unCompromised as AICI represents the highest qualified image pro-fessionals in the world The pur-pose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects products and messages that reflect that every personmdashno

BY JANE SEAMAN AICI CIP AICI INTERNATIONAL PRESIDENT

ldquoIn 2012 Plunkett Research reported that the average American woman is a size 14 and plus-sizes often classified as 14 to 34 ac-count for 67 percent of the population A survey of over 5000 US women by online retailer ModCloth found that ldquomore US women report wearing a size 16 dress than a size 2 and 0 combinedrdquo and ldquo57 percent of US women wear at least some clothing in sizes 16 and aboverdquo

AICIs

unCompromised

AuthenticBeauty

The Association of Image Consultants International | 21

matter their shape size sex creed or colormdashis beautiful

AICI will officially launch the Authentic Beauty unCompromised campaign on International Image Consultants Day November 23 2015 At the AICI Global Conference in Washington DC this August our own Catherine Schuller AICI CIP gave an inspiring presentation of one of the first

projects AICI will be championing the ldquoDesign A Dressrdquo competition This project will challenge young designers to create a runway-ready dress designed from concept to runway to fit and flatter women as they really are

AICI will seek out initiatives that cultivate an inclusive environ-ment in the world of fashion AICI recognizes the importance of our

collective global voice and our key

role in shaping this goal With one

voice AICI will champion authentic

beauty for all

JANE SEAMAN AICI CIP is the

founder of Imagine Image Con-

sultancy and co-founder of The

International Image Academy

(TIIA) She serves as International

President of AICI

22 | October 2015 magazine

DIVERSITY CHAMPIONED ON THE RUNWAY

Formerly a plus-size model for Ford and editor at plus-size mag-azine Mode Catherine Schuller AICI CIP has been an outspo-ken advocate of plus-size fashion But she doesnrsquot intend to

stop there Schullerrsquos goal is to create an inclusive fashion environ-ment for all ldquoEveryone from toddlers to trannies We started with plus wersquore now going for embracing diversityrdquo

And the fashion shows and media are paying attention

Executive Editor and Co-Founder of NYFW Plus (September 9-13 2015) Brandee Joyner told Manik Mag a lifestyle magazine for the curvaceous woman ldquoItrsquos time for plus-size fashion to be mainstreamed Therersquos no reason why more plus-size celebrities shouldnrsquot be rocking the latest from plus-size designersrdquo

Even the ultimate New York media insider The New Yorker ex-hibits an evolving attitude ldquoFor anyone accustomed to navigating the anxious crowds at uptown Fashion Week Full Figured Fashion Week can feel like passing from a land of famine into one of plenty The guests are more racially diversemdashthere were plenty of white people but much of the crowd was African-American and Latinomdashand they come in every shape and size short women with slim waists and enormous breasts tall women with narrow shoulders and thick torsos round women pear-shaped women and a few mesmerized men The atmosphere is celebratory rather than cut-throatrdquo (The New Yorker Sept 22 2014 ldquoThe Plus Siderdquo by Lizzie Widdicombe)

ldquoOnly 5 of all designs are created with plus size in mindrdquo

mdashCATHERINE SCHULLER AICI CIP

ldquoIrsquom making it so that everyday fashion shows just treat the runway as a metaphor for liferdquo

mdashCATHERINE SCHULLER ABBEYPOST MARCH 2015

The innovative company Alvanon specializing

in scanning technology to improve garment fit for the fashion industry has now developed a dress form based on thousands of scans of women and pro-portioned for sizes 16 and above This will provide designers with a key tool that allows them to design specifically for the larger figure

ldquoI thought the research behind the forms into body shapes was very interest-ing The forms have the womenrsquos curves in all the right places and the way the garments fall on this form is very close to how they would fall on a real bodyrdquo

mdashCARLA WOIDT TEMPERLEYALVANON CLIENT

The Association of Image Consultants International | 23

FEATURE

I would like AICI to continue developing a high level of ethics for image consultants I want AICI to inspire the next generation to have high values and to be seen with respect while changing the lives of others mdash ROSSY GARBBEZ AICI CIM

AICI will build success at the brand level without losing the human connection Members will be stakeholders in a resourceful and valuable community of image professionals who appreciate the value of the important work that they do mdash DOMINIQUE ISBECQUE AICI CIP FOUNDER

I believe the international front is incredibly important and we need to include countries like Italy and France Itrsquos vital that AICI grow and expand through Europe Asia and Africa mdash EVA KOECK-ERIPEK AICI CIM

I see AICI growing stronger via more international members and chapters giving AICI a stronger global perspective mdash HELENA CHENN AICI CIM

AICI will experience many changes Electronics will continue to grow in the running of AICI as well as in consultantsrsquo businesses Electronics however are somewhat impersonal and I am concerned about the loss of personal service the one-on-one consultation Speaking to onersquos client face to face is so important mdash CORALYN LUNDELL AICI CIP FOUNDER

AICI will offer easier affordable access to high-level education through the use of technology worldwide Members will achieve higher levels of certification to strengthen their position in the industry and in the minds of consumers Membership will grow through alliances with academic partners and strong connections made at international conferences will encourage strategic partnerships mdash MARION GELLATLY AICI CIM

AICI will evolve image consulting to embrace self-esteem assessments personal development public relations marketing concerns and much more I foresee CEOs seeing the value of what has been ldquomissingrdquo throughout their companies and seeking us out The statistics continue to show that reputations are often built on the basis of a three-second first impression mdash DR JOYCE KNUDSEN AICI CIM

VISIONS FOR AICIA LOOK TO THE FUTURE REPORTED BY DONNA CAMERON SHAUNDA DURHAM HELEN FULIN HAO SUSAN HESSELGRAVE JINNY KO ZAKIYA MILLS-FRANCOIS MARILYN NEEL GUILIA SAMMARCO VANESSA SIMONETTI CAROLINA TAN KATHRYN WINTERLE-ILLO

24 | October 2015 magazine

What I see next is the way image is being accepted in the corporate world And now we even have the ability with IITTI to assess and measure soft skills AICI will grow and expand through the young people through the colleges that are coming on board Image consulting is basically going to explode in the world mdash LYNNE MARKS AICI CIM

For more business opportunities to image consultants we should offer AICI members more educational opportunities and information directly connected to business By doing this AICIrsquos reputation and influence will be enhanced globally mdash HITOMI K OHMORI AICI CIM

My hope for the future of our industry is that people will think of image consultants like they do an accountant interior designer or business coach But the only way that will happen is if we as an industry grow together collaboratively mdash JENNIFER PARKINSON AICI CIP FOUNDER

AICI has a bright future if we will respond to the needs of the people and the countries with regard to what we have to share and teach We must be recognized for providing the most accurate image information on all related topics mdash JUDITH RASBAND AICI CIM

Over the next decade I envision a strong fiscally sound association with a growing membership While not forgetting we are a US-based organization it is important to grow our global presence and strengthen our certification program mdash ANNA SOO WILDERMUTH AICI CIM

AICI will be in universities in every country that has a global presence AICI image consultants will soon have a fundamental role in many fields such as professional presence and personal image therapy They will serve on retainer or as a permanent position in corporations as well as being the go-to consultants for retailers mdash CARLA MATHIS AICI CIM

Information and the exchange of new ideas are rapidly coming from the emerging economies and the developing markets I envision AICI being far more global possibly decentralized as we adapt to a wider arena of thought leaders This will help image consultants be relevant in meeting the diverse needs of a wider clientele AICI will also play a larger role in helping its members tap into growth opportunities in the global marketplace mdash CHRISTINA ONG AICI CIM

I see AICI becoming predominantly international because certification is a high priority in the international world Hopefully we will have 10000 members in ten years Then we will have lots of interest in our services The biggest challenge is marketing our industry throughout the world As entrepreneurs we need to join forces as a large group to invest in a major marketing campaign mdash ELAINE STOLTZ AICI CIM

I am so impressed by what Irsquove heard here at Conference so far The vibrancy the expansion the direction that wersquore going I love the inclusiveness and diversity size race culture and age This is the direction Irsquod like to see AICI continue in the next decade mdash ALYCE PARSONS AICI CIP FOUNDER

The Association of Image Consultants International | 25

FEATURE

Estudiantes universitarios de la Carrera de imagen de todo el mundo podraacuten gozar de los benefi-cios de AICI a traveacutes de una membresiacutea disentildeada

especialmente para ellos

El pasado 29 de agosto durante la cena de gala de la Conferencia Mundial de AICI en Washington 2015 se formalizoacute la nueva membresiacutea acadeacutemica en la que estudiantes de diferentes universidades seraacuten parte de la Asociacioacuten teniendo diversos beneficios entre los que destacan mayor acercamiento al gremio garanti-zando su profesionalizacioacuten en el aacutembito de la imagen de acuerdo a estaacutendares internacionales

A traveacutes de esta nueva membresiacutea miles de futuros consultores en imagen podraacuten participar de forma activa dentro de la Asociacioacuten lo que permitiraacute que tengan acceso a nuevos conocimientos y tendencias de la profesioacuten

Jane Seaman AICI CIP Presidente Mundial de AICI comenta que durante los uacuteltimos 25 antildeos AICI se ha esforzado por desarrollar establecer e implementar los maacutes altos niveles de certificacioacuten en el aacuterea de Asesoriacutea de Imagen en el mundo a lo que agrega que la membresiacutea acadeacutemica es una forma de abrir nuevas oportunidades a los futuros talentos en el aacuterea de la consultoriacutea con programas educativos y certificacio-nes que les den la visioacuten de nuestra asociacioacuten

ldquoLa idea de acercar a los estudiantes a la Asociacioacuten Internacional de Consultores en Imagen AICI nace de la necesidad de fortalecer los estaacutendares educativos con los que un egresado se incorpora al aacutembito profe-sional Mediante una serie de acciones el estudiante tendraacute la oportunidad de aprender e interactuar con expertos de talla internacionalrdquo comenta Manolo Tru-jillo Coordinador de la Licenciatura en Imagen Ejecu-tiva y Corporativa de la Universidad Franco Ingleacutes

Por su parte Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Presidente Saliente de AICI Capiacutetulo Meacutexico precisoacute que la mem-bresiacutea acadeacutemica constituye una gran oportunidad ya que establece un viacutenculo directo entre el quehacer uni-versitario y la AICI ldquoPara nuestros estudiantes significa el acceso a educacioacuten de calidad y para nuestro equipo docente se convierte en una guiacutea para impartir caacutetedra de acuerdo a las competencias baacutesicas de la profesioacutenrdquo

LILIANA LUNA se desempentildea como VP Eacutetica y Proto-colo de AICI Capiacutetulo Meacutexico

De izquierda a derecha Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Past President de AICI Capiacutetulo Meacutexico Manolo Trujillo Coordinador de la Licenciatura en Imagen Ejecutiva y Corporativa del IUFIM y Vicepresidente de Educacioacuten de AICI Capiacutetulo Meacutexico Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Ing Alain Galicia Pimentel coordinador de tecnologiacuteas de la informacioacuten del IUFIM

AICI PRESENTA LA NUEVA MEMBRESIacuteA ACADEacuteMICAPOR LILIANA LUNA

26 | October 2015 magazine

University students around the world who are pursuing careers in image consulting will be able to enjoy AICI benefits with a membership

designed especially for them

On August 29 during the gala dinner of the 2015 AICI Global Conference in Washington DC the new academic membership was formally introduced

This alliance founded on AICI international standards marks a significant milestone in guaranteeing the expertise and credentials of image professionals Through this new affiliation thousands of future image consultants will be able to take an active role in AICI allowing them to have access to the most current knowledge and innovations in the image industry

AICI President Jane Seaman AICI CIP stated that during the last 25 years AICI has strived to develop establish and implement the highest certification levels in the image profession and she added that the academic membership is a way of opening new opportunities for future professionals in the

image industry providing educational programs and certification that will promote the vision of AICI

ldquoThe idea of bringing students into the International Association of Image Consultants was born of the need to strengthen the educational standards with which a graduate enters the professional field Through a series of steps the student will have an opportunity to learn and interact with experts of international staturerdquo explained Manolo Trujillo Coordinator of the Degree in Executive and Corporate Image of La Universidad Franco Ingleacutes

Hildeberto Martiacutenez Vice Chancellor of La Universidad Valle Continental Monterrey added that the academic membership constitutes a great opportunity because it establishes a direct link from university studies to AICI ldquoFor our students it means access to quality education and for our teaching team it becomes a solid framework of fundamental competencies for the image professionrdquo

LILIANA LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

Victor Vaacutezquez Tesorero de AICI Capiacutetulo Meacutexico firmando como testigo de la Universidad Valle Continental en la ceremonia de la membresiacutea acadeacutemica

Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Coca Sevilla AICI CIP VP de Comunicaciones de AICI Global y Presidente de AICI Capiacutetulo Meacutexico

AICI PRESENTS THE NEW ACADEMIC MEMBERSHIPBY LILIANA LUNA

The Association of Image Consultants International | 27

BETWEEN US

FIRST TIME MY EXPERIENCE AT THE 2015 AICI GLOBAL CONFERENCEPOR VANESSA SIMONETTI

Pocas veces en la vida uno tiene la oportunidad de aprender tanto en tan poco tiempo en primer lugar por los conocimientos y

experiencias compartidas por los participantes de todo el mundo pero mucho maacutes importante por el ejemplo de sencillez humildad y sabiduriacutea de vida del equipo humano que dirigioacute este evento Conociacute personas que han logrado meacuteritos impresionantes y son incluso reconocidas como Guruacutes en sus respectivos mercados pero no han permitido que el eacutexito y la fama los distraigan de su principal misioacuten DAR Dar a las personas que lo necesitan las herramientas y orientacioacuten para que a traveacutes del mejoramiento de su imagen logren ser mejores personas y profesionales proyectando una imagen en perfecta armoniacutea con sus valores y objetivos

Vuelvo a Peruacute con la sensacioacuten incomparable de tener nuevos grandes amigos de todo el mundo a quienes ofrezco mi casa como suya

Only a few times in life do you have the opportunity to learn so much in such a short time This was the case at the AICI International

Conference First because of the knowledge and experiences shared by attendees from around the world but even more important due to the example of simplicity humility and wisdom about life displayed by the team who led this event

I met people who have achieved remarkable success and are recognized as gurus in their respective markets However they have not let success and fame distract them from their primary mission to GIVE They give people the tools and guidance to improve their image helping them to become better people and professionals and to project an image in perfect harmony with their values and goals

I returned to Peruacute with the unique feeling of having great new friends from around the world and I look forward to welcoming you should you visit

VANESSA SIMONETTI left the corporate sector to become an independent image consultant based in Lima Peru Since 2014 she has promoted IITTI standards and certification for professionals organizing corporate training and workshops for personal image management

28 | October 2015 magazine

BY CAROLINA D TAN AICI FLC

270 PARTICIPANTS FROM 32COUNTRIES this is a united nations conference of image professionals

For me the warm welcome began days before the conference formally opened As I was exploring the Renaissance Arlington Capital View Hotel I was greeted by the President of the AICI Washington DC Chapter the beautiful Cindy Ann Peterson AICI FLC

The next two days we toured the US Capitol and then explored the National Gallery of Art with Carla Mathis AICI CIM co-author of the image industry classic The Triumph of Individual Style I enjoyed meeting new friends some of whom I was already connected with online

Dr Jennifer Baumgartner opened the conference with a presentation that was inspiring and that challenged ldquofast-fashionrdquo

Howard Robertsrsquo animated and entertaining delivery of his ldquoBrand Your Inspiration to Create Your Own Brandrdquo used the entertainer Madonna as an example of a music icon who has sustained the magic for decades by having a strong brand

I was asked to participate in the ldquoAICI Walks the Runwayrdquo fashion show a new event at the conference Being a former model helped boost my confidence It was fantastic to wear the original creation of one of AICIrsquos talented designers Delby Bragais AICI CIP whose SpringSummer 2016 Collection was to be showcased at the inaugural Style Fashion Week in New York City on September 10

The CIM Round Table discussions inspired us as we moved from table to table absorbing a rapid flow of valuable information Thank you to all of our Certified Image Masters and Founders as they shared generously from the heart

The Association of Image Consultants International | 29

The evening gala was a real showcase of achievements elegance beauty and dancing

Lastly if you think for a moment that momentum slowed on the last day yoursquore wrong the four-hour session with Sarah Hathorn AICI CIM was powerful I emerged committed to reviewing analyzing and applying her principles in my consulting business

Sarah Brummitt AICI CIP and Sue Donnelly AICI CIP brought the conference to a brilliant close with their thought-provoking ldquoInspiring Change Making Over the Image Industryrdquo We were asked to clarify the ldquowhyrdquo in our image business instead of just the ldquohowrdquo and ldquowhatrdquo

So why is the AICI Global Conference worth the cost and 37 hours of flying from Manila to attend the conference Thatrsquos easy to answer

bull Friendshipsbull Professional learning at the highest levelbull Valuable collaborationsbull The certification advantagebull The in-person experience of seeing feeling

being with and believing in each other and what we do

Irsquom truly proud to be part of AICI

CAROLINA D TAN AICI FLC is the founder and president of Enhance Your Image Training Consultancy A former model and television host she is also an alumna of John Robert Powers International and has been its active consultant at the school for 16 years She was recognized at the AICI Conference Awards Night for achieving her FLC certification in 2015

BY GIULIA SAMMARCO

The first time I heard about AICI was from a dear friend of mine Martha Risco who had been a member of the Association for several years by

this time

As a clinical psychologist with an MBA and a banking and finance background I started working as an image consultant almost by chance Corporations both Peruvian and international began asking me to speak about protocol etiquette and human relationships from a psychological perspective So it was through their books and articles that I first became acquainted with some AICI members

Realizing the importance of certification and talking with Martha I came to the conclusion that becoming an AICI certified member was the best way to grow as a professional image consultant

When we learned that this yearrsquos conference was in Washington DC and AICI would be celebrating

its 25th anniversary it took us less than a minute to decide we had to be a part of it

It turned out to be everything we expected it to be We had a chance to meet and share time and experiences with the BEST image professionals I had the opportunity to sit and talk with masters Carla Mathis AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Dr Joyce Knudsen AICI CIM The AICI principles of being open generous and helping each other in everything we might need definitely proved to be true When I unfortunately became ill during the conference and needed a doctor I was accompanied by one of our Washington DC Chapter hosts chapter president Cindy Ann Peterson AICI FLC These ladies are so caring

Attending this conference opened my eyes to the significant difference we can make in other peoplersquos lives by helping them explore and express all the greatness they have inside

GIULIA SAMMARCO is a senior executive with experience managing institutional and public affairs corporate image communications corporate social responsibility and press strategies at an international level in finance telecom and banking She has a sincere interest in supporting the economic and social development of her homeland Peruacute

The Association of Image Consultants International | 31

EXPANDING THE VISION SUE DONNELLY RECEIVES AICIrsquoS JANE SEGERSTROM AWARD

This award is named in honor of the late Jane Segerstrom an AICI Houston Chapter and AICI

International Board member whose vision and association work set the foundation of AICIrsquos international growth The Jane Segerstrom Award first awarded in 1997 is bestowed upon a person who has helped to further our worldwide associationindustry vision

Sue Donnelly AICI CIP became the sixteenth recipient of the Jane Segerstrom award for her imaginative approach to expanding the field of image consulting Sue is known worldwide for her eclectic approach to style and her commitment to sharing her experience and insights with her fellow AICI image consultants (See the article on page 8 for a taste of Suersquos creativity and watch for an AICI GLOBAL profile in 2016)

RISING STAR AWARD NEHA MALHOTRA

The Rising Star Award is given to a new member who has achieved accelerated success

as a newcomer to the field

Neha Malhotra has been featured in leading newspapers for her active participation in fashion and lifestyle events corporate workshops and guest lectures Her workshops in India have been tailored to diverse

audiences including corporate employees couture clients and teenage girls She has leveraged her public speaking skills to grow her business reputation Additionally Neha has taken the initiative to connect with all AICI members in India and has enlisted their cooperation to help establish an AICI chapter there

THE AICI AWARD OF EXCELLENCE

Awards of Excellence are given to members who over the years have served AICI in a

variety of capacities demonstrating outstanding commitment to the growth and well being of the entire association The two recipients this year have contributed to AICI in so many ways a brief description does not do justice to their accomplishments

AWARD OF EXCELLENCE FOR CONTRIBUTION JOANNE RAE AICI CIP

Joanne Rae came onto the AICI International Board at a very challenging time in AICIrsquos history when the administration and financial viability of the organization was in peril Today AICI is experiencing a new era including a strong management company relationship financial stability membership growth and a 25th anniversary conference that is an incredible celebration of AICIrsquos achievements to date All of this has been made possible because of Joannersquos dedication to AICI (Read more about Joanne in the

Member Spotlight from the April 2015 issue of AICI GLOBAL)

AWARD OF EXCELLENCE FOR PARTICIPATION JOSEPHINE LUI AICI CIP

Josephine Luirsquos commitment to AICI has been tireless The current President of AICI Malaysia Chapter she served on the Board as VP Education and President Elect from 2010 to 2014 and she was voted 2013 Chapter Member of the Year by her fellow AICI Malaysia Chapter members Josephine has worked diligently to showcase the presence of AICI in Malaysia including her appearance in 2010 as one of the six international speakers at the Business Network International World Conference in Malaysia

BETWEEN US

A CONSTELLATION OF AICI STARS

32 | October 2015 magazine

BETWEEN US

AICIrsquoS IMMIE BRAVO AWARD GOES TO NICKOLAY LAMMBY SUSAN HESSELGRAVE AICI FLC

ldquoI am without a doubt the worst-dressed person here tonightrdquo Nevertheless the

young man in denim and sneakers who stepped up to the podium to accept AICIrsquos Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo) has made an impact on the development of positive self-image that will be felt by the entire image profession over the decades to come

Nickolay Lamm is a visionary in the truest sense of the word At age 26 he has already built a significant career as an artist and researcher creating thought-provoking vividly designed content on the internet

One of his passions is a concern with the negative impact on self-image of idealized media depictions of the human form That led to his asking this question in 2013 What if fashion dolls were made using standard human body proportions His project was discussed by HuffingtonPost Today Time LA

Times Good Morning America CNN CBS The Daily Beast and even Cosmopolitan

Then people started asking ldquoWhere can we buy these dollsrdquo

The visionary became an inventor On March 5 2014 Lamm launched a crowdfunding campaign to produce dolls with typical human body proportions More than 13621 backers preordered over 19000 dolls A mere eight months later Lammily was born A beautiful ldquoregularrdquo teenager she now has her own fans website and Lammily TV

Lamm says he created ldquoregular Barbierdquo for one reason ldquoI wanted to show that average is beautifulrdquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

AICI recognizes outstanding contributions in the field of image by persons or companies outside the association with the Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo)

ldquoSome interpreted the crowdfunding campaign slogan ldquoAverage is Beautifulrdquo as a message of aspiring to mediocrity or creating a new societal standard However I see lsquoaveragersquo as inclusive of all of us not a standard which excludes I want to show that reality is beautiful that life is beautiful and there should be a line of dolls which reflects this factrdquomdashNICKOLAY LAMM ldquoTHE FUTURE OF LAMMILYrdquo

Nick

ola

y Lam

m

The Association of Image Consultants International | 33

BETWEEN US

Recipients of the AICI Presidentrsquos Award are chosen at the end of the Presidentrsquos term and given to individuals who the President deems to have

made a very special contribution to the development and growth of AICI The 2015 recipients of the newly established award

DELBY BRAGAIS AICI CIP for the incredible work she did on developing and introducing the FLC live proctor option introducing the FLC paper exam in Chinese and achieving the highest number of FLC test registrations in any one year in AICIrsquos history

RIET DE VLIEGER AICI CIP for her hard work and determination in implementing AICI City Circles a new chapter rebate policy and being the seed to our new Academic Membership program Thanks to all

three of these projects she has laid the foundations for considerable growth of AICI membership

SUSAN HESSELGRAVE AICI FLC for her hard work on the AICI GLOBAL magazine She has raised the professionalism of the publication to an entirely new level resulting in hundreds of thousands of external hits attracting new Preferred Partners and exemplifying AICIrsquos mission to set and promote the highest professional standards for image consultants

MANOLO TRUJILLO for his support and contribution to the successful launch of the new AICI Academic Membership project He has been an incredible force working behind the scenes to bring this idea to fruition Building relationships with universities he has helped open the doors to hundreds of students to be a part of AICIrsquos educational programs

CHAPTER AWARD FOR ACHIEVEMENTMEXICO CITY CHAPTER Exemplary achievements in certification chapter growth and new initiatives to further the vision of AICI including the launch of academic membership and their selection as the host chapter for the 2017 AICI Global Conference

CHAPTER AWARD FOR CERTIFICATIONMEXICO CITY CHAPTER Hosting the first FLC Online Proctor (OLP) group test at a chapter

MALAYSIA CHAPTER Hosting the pilot FLC Paper Test in two languages simultaneously

CHAPTER AWARD FOR EDUCATIONSAN FRANCISCO BAY AREA CHAPTER Consistently offering a high quality Education Conference with members coming from around the world to attend

CHAPTER AWARD FOR GROWTHHONG KONG CHAPTER Chapter growth with membership increasing by almost 200 in one year

MEXICO CITY CHAPTER Growth for AICI through the implementation of the academic membership initiative

NEW AWARD DEBUTS AT CONFERENCETHE PRESIDENTrsquoS AWARD

AICI CHAPTER AWARDS

34 | October 2015 magazine

2015 AICI CHAPTER PHILANTHROPY AWARDAICI Malaysia Chapter donated all profits from their 3rd Educational Conference plus a contribution from the Chapter to support PERKIM a non-governmental organization that works to assist the welfare of patients with ichthyosis in Malaysia Icthyosis is a skin disease that is in most cases congenital Victims of the disease find it difficult to secure education or employment due to discrimination because of their disfigurement They are also unable to work in very hot environment as they may get heat stroke due to their skin condition There are over 300 patients with this disease in Malaysia It is their hope that Malaysians will come to accept them as part of the society

AICI Washington DC Metro Chapter adopted the Dress for Success Project which helps women get back into the

workforce by providing clothing coaching and training During the Chapterrsquos ldquoDonation Driverdquo in April this year the Chapter helped in the collection of suits other business-appropriate apparel shoes and accessories for the project

2015 AICI INDIVIDUAL PHILANTHROPY AWARDSunny Wang Yun AICI FLC (AICI Beijing Chapter) is dedicated to helping children and young people from vulnerable social groups Her philanthropic efforts have

been aimed at promoting their mental health as well as providing practical social skills to have a happy life

During the past two years Sunny gave lectures on various occasions to college students who are from extraordinarily poor families She coached them individually and as a group in how to use dress and image skills to make a difference in their lives As a volunteer in a local school for deaf and hearing-Impaired children she taught childrenrsquos etiquette a skill not normally provided for this special needs population

AICI GIVES BACKTHE 2015 PHILANTHROPY AWARDS

CHAPTER MEMBER OF THE YEAR AWARDS

SILVIA GUERRA AICI FLCndashGuadalajara ChapterSHANNA PECORARO AICI CIPndashNew YorkTri-State Chapter KEIKO COUCH AICI CIPndashTokyo ChapterWENDY CRESPI FRANCO AICI FLCndashMexico City ChapterSANDRA OTIPKAndashChile-Santiago ChapterCINDY TIENndashSingapore ChapterJOANNE RAE AICI CIPndashWashington DC Metro ChapterCAROL ROBICHAUD AICI CIPndashCanada ChapterDAISY CHONG SACK MOIndashMalaysia Chapter

Chapter Member of the Year awardees will be featured in the January 2016 issue of AICI GLOBAL

The Association of Image Consultants International | 35

BETWEEN US

KOREA BUSAN CHAPTER

SHANGHAI CHAPTER

AICI WELCOMES TWO NEW CHAPTERS

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

ROSSY GARBBEZ Rossy Garbbez AICI CIM

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Sarah Hathorn AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Soo Wildermuth AICI CIM

Rossy is president of Garbbez Consulting Group as well as

founder and past president of the AICI Guadalajara Chapter She is also the first AICI member in Latin America to achieve her Certified Image Master certification She has appeared on Televiso Guadalajara and written for Suit Magazine Negocios Vanitips among others She is the author of the book LOGRA TU MEJOR IMAGEN MUJER published by Editorial Trillas (2010)

CONGRATULATIONS ROSSY ON YOUR ACHIEVEMENT

36 | October 2015 magazine

UPCOMING EVENTSCONSULTORIacuteA DE GRAN LUJOLarisa Hinojosa LH Style Coach

Thursday October 8 2015 1200pm CDT mdash MEXICO-GUADALAJARA

For more information visit Consultoria de Gran Lujo

HOW TO TAKE THE WORK OUT OF NETWORKINGJim Roman Business Development Expert

Tuesday October 13 2015 1200pm EDT mdash NEW YORK

For more information visit How to Take the Work Out of Networking

INTERNATIONAL IMAGE CONSULTANT DAY CELEBRATE WITH AICI Monday November 23 2015

Download IICD graphics here International Image Consultant Day

LA COMUNICACIOacuteN NO VERBAL UNA HERRAMIENTA DE PODERManolo Trujillo LIEC Imagen Ejecutiva y Corporativa

Wednesday November 25 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La comunicacioacuten no verbal una herramienta de poder

ldquoPLANIFICA TU EacuteXITOrdquo GANA MAacuteS Y TRABAJA MEJOR COMO CONSULTOR DE IMAGENCarie Mercier-Lafond Karysa y Expertos en Imagen

Wednesday December 2 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit Planifica tu Eacutexito

LA VESTIMENTA SENSACIONES QUE PRODUCEN Y SUS PERCEPCIONESPaty Valdes AICI FLC

Wednesday January 13 2016 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La Vestimenta Sensaciones que producen y sus Percepciones

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

The Association of Image Consultants International | 37

DONNA CAMERON previously worked in film multimedia and marketing before establishing and managing a number of programs in the Australian public sector to help marginalized people transform their lives through confidence building presentation and employment opportunities Her initiatives were recognized with two Prime Ministerrsquos Awards She established Body Map Wellbeing + Style Strategies in 2012 with her sister Dr Nadine Cameron Donna is also the President of the AICI Melbourne Chapter in Australia

SHAUNDA DURHAM is the director of an academic support center that helps develop studentsrsquo public speaking and presenting capabilities and is a communication instructor in Northern Virginia She conducts professional development workshops for students focusing on image business and professional communication Currently pursuing Image Consultant Certification from the Fashion Institute of Technology she plans to open a consulting business specializing in image and professional development for the diverse college student population

ZAKIYA MILLS-FRANCOIS is the owner and Managing Director of ZM Image Consultants Limited based on the Caribbean island of Trinidad and Tobago She has over 10 years of experience in marketing branding PR corporate communications crisis communications protocol and events management Zakiya has many publishing credits to her name including as a weekly writer for the Consumer Tips Column in the Trinidad Express and Guardian Newspapers from 2004-2007 and as editor of the quarterly professional magazines MILLnet (manufacturing) and BG Life (energy) She is certified by the London Image Institute in Advanced Image Consulting and Professional Development

STEFANIA ROLANDELLI is the mother of twins who she says ldquohave taught me to watch the world with curiosityrdquo Born by the sea in Liguria Italy she currently lives in Sasso Marconi near Bologna Extensive travelling for her former career in sales taught her to deal with people of all ages genders nationalities personalities and cultures Stefania decided to explore the world of image because she is fascinated by its expressive strength and she wanted ldquoto look beyond what I see in order not to judge it but to attach a meaning to itrdquo Origami Image Consulting

INTRODUCING THE AICI GLOBAL

EDITORIAL TEAMWhen I put out the call for volunteers to assist with AICI GLOBAL I had no idea that there would be so many enthusiastic responses from such highly qualified candidates (including the magazinersquos former Editor in Chief Thea Wood AICI FLC) It is with pleasure and gratitude that I introduce the new members of the AICI GLOBAL Editorial Team Starting with this issue their assistance in producing the magazine is significant They join me and our proofreaders Bernie Burson AICI FLC and Beth Strange AICI CIP

mdash SUSAN HESSELGRAVE EDITOR IN CHIEF

BETWEEN US

38 | October 2015 magazine

JOAN VAN ALLEN brings over 15 years of experience managing technology and marketing programs in the corporate sector as well as considerable experience coordinating corporate personal and recreational events to her new career in image consulting Currently attending the Fashion Institute of Technology in New York she has started her own business Starlight Total Image Joan is a food and wine enthusiast who lives on the Fox River northwest of Chicago Illinois She is also a local chapter president of the National Association of Professional Women

KATHRYN WINTERLE-ILLO is the founder and president of All Seasons Image Consultants LLC located in Medford Lakes New Jersey just outside of Philadelphia Pennsylvania In addition to image consulting Kathryn is an attorney with the State of New Jersey and a sales associate for a retailer of classic womenrsquos apparel She and her husband Jim enjoy lakefront living traveling and spending time with their two beautiful grandchildren

THEA WOOD AICI FLC is Austinrsquos Signature Stylist as well as the co-host of Over40Chat on Twitter Shersquos also a public speaker and freelance writer who specializes in image consulting for women over 40 in male-dominated industries Her advice has appeared on local television and radio shows in Austin as well as national media like Fox News Magazine The Fashion Spot and RetailMeNotcom Thea hasnrsquot missed an episode of Project Runway in 14 seasons and still dreams of being a rockstar

The Association of Image Consultants International | 39

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

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MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

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NEXT ISSUE JANUARY 2016

Page 11: AICI Global October 2015

Patrick Chun is a man with a vision ldquoThe writing is on the wall Image consultants will be at the forefront of the next wave of company success

Companies that are forward-thinking will realize this It will be the softest of the soft skills mdash civility group communications and business ethics mdash that will make all the difference in company performancerdquo

Chun believes the image industry should be prepared to take a leading role He cites a recent study con-ducted by the Annenberg School of Communication and Journalism at the University of Southern California (FORTUNE June 10 2015) that concluded that develop-ing cultural competence and empathy across all levels of their organization were among the top priorities of C-suite executives

This is why he has developed the nonprofit Institute of Image Training and Testing International IITTI (pro-nounced ldquoETrdquo) For Chun people skills are paramount ldquoI came from the ranks of engineering in hi-tech Itrsquos a very different culture Management can be very insen-sitive I remember this was way back in the mid-80s when a co-worker just came into the office one day after years at that company and turned his desk upside down and then left I was right there People were re-

ally moved shocked He was a nice person very steady And then one day he couldnrsquot take it The frustration overwhelmed him The thing is technology may have changed but fundamentally we are still human beings That hasnrsquot changedrdquo

Considering his 20+ years running his own highly successful software company one might think Patrick Chun was the last person to spearhead an initiative that stresses the importance of ldquosoft skillsrdquo the ldquoBrdquo (behav-ior) and ldquoCrdquo (communication) of image to the future success of companies worldwide But he is convinced by his own experience ldquoMy company Greenwood Canada had a very low attrition rate That was because of our company culture People werenrsquot lsquoplug and playrsquo Programmers signed off on each piece of code with their name hellipThe Fortune 500 companies are winning because of their long history of corporate culture Soft

MEMBER SPOTLIGHT PATRICK CHUN BY SUSAN HESSELGRAVE AICI FLC

ldquoThe thing is technology may have changed but fun-damentally we are still human beingsrdquo

BUSINESS

The Association of Image Consultants International | 11

skills are not a sideshow not a lsquonice to haversquo Soft skills are directly tied to the bottom linerdquo

How important are soft skills to the success of a com-pany Chun provides a standout example with the online company Zapposcom ldquoThey went from zero to over a billion dollars in revenue in ten years ndash a blink of an eye How did they do that By a commitment to the company culture and brand values Zappos understands they are a customer-service company You know how they hire people They give them seven weeks of paid training Seven weeks Thatrsquos kind of unheard of these days And then at the end of that training they tell them lsquoIf you donrsquot want to work here wersquoll pay you not torsquo Because they donrsquot want money to be the reason people hire on Zappos understands that people who donrsquot believe in the culture will hurt the bottom linerdquo And what is Zapposrsquo tagline a company only made pos-sible by the evolution of internet technology Powered by servicereg (For a more detailed look at Zappos see the post at Corporate Culture Revolution)

Chun pays attention to soft skills at home too His two daughters a 6th grader and a sophomore in high school just like many youth today interact with their smartphones a lot ldquoI donrsquot like it how it tends to take over I encourage them to think independently Our youth are constantly bombarded by messages some almost subliminalrdquo He knows what works for his family in terms of ldquounpluggingrdquo and having real-time conver-sations ldquoI take them camping in places where there is no WiFi The week before the AICI Conference we went camping and swimming near Whistler Itrsquos our tradition to go camping every summer We have a great timerdquo The best place to get away from it all Out in the middle of nowhere with no cell service

According to Chun the image industry will be the next big thing in providing companies with a competi-tive advantage ldquoSomeday soon there will be a CPO in every company A Chief People Officer This person will provide a synthesis of HR [human resources] and image skills Right now HR is a second-class citizen That will change The CPO will be someone either an internal po-sition or an outsourced consultant who will for instance go to all the important meetings and listen not to the content of the meeting but the feel of the meeting Body language Interactions Non-verbal cues How people are feeling after the meetingrdquo Image professionals will become the go-to experts in this arena and their skill set will expand and deepen to encompass aspects such as business ethics and group communications ldquoImage con-sultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partner-ships with the corporationrdquo

For more information on how IITTIorg can partner with image consultants visit the Education resources on the AICI website By the end of the year Chun plans to offer a series of videos and white papers that can be used by AICI members to educate and engage corporate decision makers

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is cur-rently writing a book exploring the intersection of values identity and personal style

ldquoSomeday soon there will be a CPO in every company A Chief People Officer hellip Image consultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partnerships with the corporationrdquo

12 | October 2015 magazine

CHRISTINA ONG an AICI Certified Image Master is the founder of Imageworks a leading corporate image consultancy firm based in Singapore with a 20-year track record of empowering global brands like Bally Mercedes and Citibank for corporate excellence through her signature Branding Through Peoplereg progwrams She is a sought-after speaker educator and thought leader in the field with interviews on radio and TV as well as print media including Harpers Bazaar Womenrsquos Weekly Style Straits Times and South China Morning Post

When was the last time you walked into a retail out-let restaurant or office

only to be turned off by a carelessly dressed untrained or disengaged member of staff Disappointing to say the least

Is this also happening to customers in your business Chances are you never really know Research shows that customers simply take business elsewhere Worse still they may complain on social media

Inconsistent service not only impacts bottom line profits today it erodes the companyrsquos future business And the problem is even bigger Not only do front-line teams

fail to deliver the brandrsquos promise the same is true all the way up the corporate ladder to leaders

While managers may think the problem lies in who HR is hiring how theyrsquore interviewing prospects or even internal training strategies the problem is often rooted deeper

To consistently deliver brand experiences that keep customers coming back for more start by observing and asking three crucial questions before suggesting ad hoc ldquoimagerdquo improvements to front-line employees

1 Are the companyrsquos internal emails memos and oral communications

ldquobrand-worthyrdquo Would they stand up to being put on a billboard with your brandrsquos name as the author

2 Do employee training benefits and advancement opportunities epitomize the brandrsquos qualities Does the company treat its employ-ees the way it wants its customers to be treated Are they missing a key brand message like excellence respect fun or safety

3 Finally does management believe in the brand promise How do they demonstrate their commitment to this in the appearance behavior and communication of employees representing the brand throughout the ranks of the organization

SO YOUrsquoRE HAVING AN EMPLOYEE PRESENTATION PROBLEMBY CHRISTINA ONG AICI CIM

MASTER INSIGHTS

14 | October 2015 magazine

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview

ENSURE THAT THE FIRST IMPRESSION YOU GIVE IS YOU AT YOUR BEST

DO YOUR HOMEWORK Educate yourself about the work and the culture of the company There is a lot of information available online Read press releases and search for photos and articles

OPTIMIZE YOUR ONLINE ldquoBRANDrdquo Make sure your online presence matches who you are at your best not your complaints about the world or your colorful social life

ANNA SOO WILDERMUTH an AICI Certified Image Master is president and founder of Personal Images Inc specializing in helping corporations and individuals project an executive presence that conveys confidence and success in business and social settings She served as International President for AICI 2003-2005 and in 2008 received AICIrsquos Award of Excellence She is also the co-author of CHANGE ONE THING Discover Whatrsquos Holding You Back and Fix It with the Secrets of a Top Executive Image Coach

ENSURE YOUR INTERVIEW SUCCESSBY ANNA SOO WILDERMUTH AICI CIMWRITTEN BY THEA WOOD AICI FLC

MASTER INSIGHTS

18 | October 2015 magazine

DRESS APPROPRIATELY You might go by the build-ing and see how everyone is dressing as they leave the building after work Or ask your company contact what they expect for interview attire

WEARING A JACKET IS ALWAYS IMPORTANT This applies to both women and men Outside of North America this will be a full suit for men and a skirt suit for women Particular to the United States and Canada if it is a very casual and relaxed organiza-tion men may wear a jacket with a companion pair of pants and women can pair a skirt dress or pants with a jacket

MIND THE DETAILS Men wear a tie Women avoid a low-cut neckline Jewelry must not be distracting

GROOMING IS CRITICAL Make sure your clothing is in the best of condition immaculate and well-fitting Hairstyles should be conservative and for men no facial hair (unless you are interviewing in an art or technology field) Downplay makeup for women And universally wear a minimum of scented products (cologne after-shave etc)

CONNECT Offer a smile and a solid handshake and introduce yourself with direct eye contact ldquoHello Irsquom Jane Doe Irsquom so pleased to meet yourdquo

DURING YOUR INTERVIEW

KNOW WHAT YOU WANT What is your goal in apply-ing for this position How does this position match who you are and what you want to achieve

KNOW WHAT YOU HAVE TO OFFER Increasing rev-enues managing large projects to completion solving marketing problems etc

SPEAK THEIR LANGUAGE Match the interviewerrsquos choice of words

AFFIRM YOUR INTEREST Ask if you can follow up with a call or email within a specific timeframe

AFTER YOUR INTERVIEW

ALWAYS SEND A THANK YOU NOTE IMMEDIATELY A handwritten note is best if possible However if you have poor handwriting type the note and sign it by hand (If the company first contacted you by email an emailed thank you may be appropriate)

IMAGE UPGRADE YIELDS BIG RETURNSldquolsquoKarenrsquo came to me through a client referral Karen is a personal banker who handles indi-viduals with $3 to $4 million portfolios She worked in a Chicago suburb and transferred to the downtown location under a new manager The new manager was not happy with her appearance or how she interacted with senior leadership Karen and I worked on all image related issues from hair to clothing facial expressions and body language She also took an assessment to determine her communica-tion style and help her navigate styles different from hers ldquo

Karen and I worked together for about 20 hours The change was dramatic Everyone was pleased and Karenrsquos career soared At a lunch I hosted for Karen and her business coach one year later I found out she was the yearrsquos top producer (the year previous she had been about to be fired) ldquo

THEA WOOD AICI FLC MBA is an indepen-dent image consultant based in Austin Texas and serves as associate editor for AICI Global She is the co-author of Socially Smart and Savvy

The Association of Image Consultants International | 19

20 | October 2015 magazine

FEATURE

In the past few years we have seen a gradual shift in the media as to how people are portrayed

Dove launched its Real Beauty campaign Macyrsquos has started to use curvier models in their catalogues and cosmetic companies are using the mature woman as their face of a product

I admire and support this change in the media But as an image profes-sional I can also recognize that as much as the media may put this more diverse woman in front of the camera they are not the ones who actually work with real people on a daily basis They are not the ones who stand in front of a mirror with a woman who has lost her confi-dence because of what she sees in the reflection or the teenager who thinks she sees something ugly or the gentleman who has lost his self-esteemmdashall because the media has convinced them that their reflection is not one of beauty

It is we image professionals who pick up the pieces and take our clients by the hand leading them to see themselves differently It is the combination of our expertise in understanding body shapes and proportions our ability to identify style personalities and our capac-ity to combine all of this with every clientrsquos unique lifestyle that makes us experts in expressing true beautymdashthe unique beauty of the individualOurs is the field of Authentic Beauty unCompromised

There is no one more qualified than The Association of Image Consul-tants International (AICI) to be-come the voice of Authentic Beauty unCompromised as AICI represents the highest qualified image pro-fessionals in the world The pur-pose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects products and messages that reflect that every personmdashno

BY JANE SEAMAN AICI CIP AICI INTERNATIONAL PRESIDENT

ldquoIn 2012 Plunkett Research reported that the average American woman is a size 14 and plus-sizes often classified as 14 to 34 ac-count for 67 percent of the population A survey of over 5000 US women by online retailer ModCloth found that ldquomore US women report wearing a size 16 dress than a size 2 and 0 combinedrdquo and ldquo57 percent of US women wear at least some clothing in sizes 16 and aboverdquo

AICIs

unCompromised

AuthenticBeauty

The Association of Image Consultants International | 21

matter their shape size sex creed or colormdashis beautiful

AICI will officially launch the Authentic Beauty unCompromised campaign on International Image Consultants Day November 23 2015 At the AICI Global Conference in Washington DC this August our own Catherine Schuller AICI CIP gave an inspiring presentation of one of the first

projects AICI will be championing the ldquoDesign A Dressrdquo competition This project will challenge young designers to create a runway-ready dress designed from concept to runway to fit and flatter women as they really are

AICI will seek out initiatives that cultivate an inclusive environ-ment in the world of fashion AICI recognizes the importance of our

collective global voice and our key

role in shaping this goal With one

voice AICI will champion authentic

beauty for all

JANE SEAMAN AICI CIP is the

founder of Imagine Image Con-

sultancy and co-founder of The

International Image Academy

(TIIA) She serves as International

President of AICI

22 | October 2015 magazine

DIVERSITY CHAMPIONED ON THE RUNWAY

Formerly a plus-size model for Ford and editor at plus-size mag-azine Mode Catherine Schuller AICI CIP has been an outspo-ken advocate of plus-size fashion But she doesnrsquot intend to

stop there Schullerrsquos goal is to create an inclusive fashion environ-ment for all ldquoEveryone from toddlers to trannies We started with plus wersquore now going for embracing diversityrdquo

And the fashion shows and media are paying attention

Executive Editor and Co-Founder of NYFW Plus (September 9-13 2015) Brandee Joyner told Manik Mag a lifestyle magazine for the curvaceous woman ldquoItrsquos time for plus-size fashion to be mainstreamed Therersquos no reason why more plus-size celebrities shouldnrsquot be rocking the latest from plus-size designersrdquo

Even the ultimate New York media insider The New Yorker ex-hibits an evolving attitude ldquoFor anyone accustomed to navigating the anxious crowds at uptown Fashion Week Full Figured Fashion Week can feel like passing from a land of famine into one of plenty The guests are more racially diversemdashthere were plenty of white people but much of the crowd was African-American and Latinomdashand they come in every shape and size short women with slim waists and enormous breasts tall women with narrow shoulders and thick torsos round women pear-shaped women and a few mesmerized men The atmosphere is celebratory rather than cut-throatrdquo (The New Yorker Sept 22 2014 ldquoThe Plus Siderdquo by Lizzie Widdicombe)

ldquoOnly 5 of all designs are created with plus size in mindrdquo

mdashCATHERINE SCHULLER AICI CIP

ldquoIrsquom making it so that everyday fashion shows just treat the runway as a metaphor for liferdquo

mdashCATHERINE SCHULLER ABBEYPOST MARCH 2015

The innovative company Alvanon specializing

in scanning technology to improve garment fit for the fashion industry has now developed a dress form based on thousands of scans of women and pro-portioned for sizes 16 and above This will provide designers with a key tool that allows them to design specifically for the larger figure

ldquoI thought the research behind the forms into body shapes was very interest-ing The forms have the womenrsquos curves in all the right places and the way the garments fall on this form is very close to how they would fall on a real bodyrdquo

mdashCARLA WOIDT TEMPERLEYALVANON CLIENT

The Association of Image Consultants International | 23

FEATURE

I would like AICI to continue developing a high level of ethics for image consultants I want AICI to inspire the next generation to have high values and to be seen with respect while changing the lives of others mdash ROSSY GARBBEZ AICI CIM

AICI will build success at the brand level without losing the human connection Members will be stakeholders in a resourceful and valuable community of image professionals who appreciate the value of the important work that they do mdash DOMINIQUE ISBECQUE AICI CIP FOUNDER

I believe the international front is incredibly important and we need to include countries like Italy and France Itrsquos vital that AICI grow and expand through Europe Asia and Africa mdash EVA KOECK-ERIPEK AICI CIM

I see AICI growing stronger via more international members and chapters giving AICI a stronger global perspective mdash HELENA CHENN AICI CIM

AICI will experience many changes Electronics will continue to grow in the running of AICI as well as in consultantsrsquo businesses Electronics however are somewhat impersonal and I am concerned about the loss of personal service the one-on-one consultation Speaking to onersquos client face to face is so important mdash CORALYN LUNDELL AICI CIP FOUNDER

AICI will offer easier affordable access to high-level education through the use of technology worldwide Members will achieve higher levels of certification to strengthen their position in the industry and in the minds of consumers Membership will grow through alliances with academic partners and strong connections made at international conferences will encourage strategic partnerships mdash MARION GELLATLY AICI CIM

AICI will evolve image consulting to embrace self-esteem assessments personal development public relations marketing concerns and much more I foresee CEOs seeing the value of what has been ldquomissingrdquo throughout their companies and seeking us out The statistics continue to show that reputations are often built on the basis of a three-second first impression mdash DR JOYCE KNUDSEN AICI CIM

VISIONS FOR AICIA LOOK TO THE FUTURE REPORTED BY DONNA CAMERON SHAUNDA DURHAM HELEN FULIN HAO SUSAN HESSELGRAVE JINNY KO ZAKIYA MILLS-FRANCOIS MARILYN NEEL GUILIA SAMMARCO VANESSA SIMONETTI CAROLINA TAN KATHRYN WINTERLE-ILLO

24 | October 2015 magazine

What I see next is the way image is being accepted in the corporate world And now we even have the ability with IITTI to assess and measure soft skills AICI will grow and expand through the young people through the colleges that are coming on board Image consulting is basically going to explode in the world mdash LYNNE MARKS AICI CIM

For more business opportunities to image consultants we should offer AICI members more educational opportunities and information directly connected to business By doing this AICIrsquos reputation and influence will be enhanced globally mdash HITOMI K OHMORI AICI CIM

My hope for the future of our industry is that people will think of image consultants like they do an accountant interior designer or business coach But the only way that will happen is if we as an industry grow together collaboratively mdash JENNIFER PARKINSON AICI CIP FOUNDER

AICI has a bright future if we will respond to the needs of the people and the countries with regard to what we have to share and teach We must be recognized for providing the most accurate image information on all related topics mdash JUDITH RASBAND AICI CIM

Over the next decade I envision a strong fiscally sound association with a growing membership While not forgetting we are a US-based organization it is important to grow our global presence and strengthen our certification program mdash ANNA SOO WILDERMUTH AICI CIM

AICI will be in universities in every country that has a global presence AICI image consultants will soon have a fundamental role in many fields such as professional presence and personal image therapy They will serve on retainer or as a permanent position in corporations as well as being the go-to consultants for retailers mdash CARLA MATHIS AICI CIM

Information and the exchange of new ideas are rapidly coming from the emerging economies and the developing markets I envision AICI being far more global possibly decentralized as we adapt to a wider arena of thought leaders This will help image consultants be relevant in meeting the diverse needs of a wider clientele AICI will also play a larger role in helping its members tap into growth opportunities in the global marketplace mdash CHRISTINA ONG AICI CIM

I see AICI becoming predominantly international because certification is a high priority in the international world Hopefully we will have 10000 members in ten years Then we will have lots of interest in our services The biggest challenge is marketing our industry throughout the world As entrepreneurs we need to join forces as a large group to invest in a major marketing campaign mdash ELAINE STOLTZ AICI CIM

I am so impressed by what Irsquove heard here at Conference so far The vibrancy the expansion the direction that wersquore going I love the inclusiveness and diversity size race culture and age This is the direction Irsquod like to see AICI continue in the next decade mdash ALYCE PARSONS AICI CIP FOUNDER

The Association of Image Consultants International | 25

FEATURE

Estudiantes universitarios de la Carrera de imagen de todo el mundo podraacuten gozar de los benefi-cios de AICI a traveacutes de una membresiacutea disentildeada

especialmente para ellos

El pasado 29 de agosto durante la cena de gala de la Conferencia Mundial de AICI en Washington 2015 se formalizoacute la nueva membresiacutea acadeacutemica en la que estudiantes de diferentes universidades seraacuten parte de la Asociacioacuten teniendo diversos beneficios entre los que destacan mayor acercamiento al gremio garanti-zando su profesionalizacioacuten en el aacutembito de la imagen de acuerdo a estaacutendares internacionales

A traveacutes de esta nueva membresiacutea miles de futuros consultores en imagen podraacuten participar de forma activa dentro de la Asociacioacuten lo que permitiraacute que tengan acceso a nuevos conocimientos y tendencias de la profesioacuten

Jane Seaman AICI CIP Presidente Mundial de AICI comenta que durante los uacuteltimos 25 antildeos AICI se ha esforzado por desarrollar establecer e implementar los maacutes altos niveles de certificacioacuten en el aacuterea de Asesoriacutea de Imagen en el mundo a lo que agrega que la membresiacutea acadeacutemica es una forma de abrir nuevas oportunidades a los futuros talentos en el aacuterea de la consultoriacutea con programas educativos y certificacio-nes que les den la visioacuten de nuestra asociacioacuten

ldquoLa idea de acercar a los estudiantes a la Asociacioacuten Internacional de Consultores en Imagen AICI nace de la necesidad de fortalecer los estaacutendares educativos con los que un egresado se incorpora al aacutembito profe-sional Mediante una serie de acciones el estudiante tendraacute la oportunidad de aprender e interactuar con expertos de talla internacionalrdquo comenta Manolo Tru-jillo Coordinador de la Licenciatura en Imagen Ejecu-tiva y Corporativa de la Universidad Franco Ingleacutes

Por su parte Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Presidente Saliente de AICI Capiacutetulo Meacutexico precisoacute que la mem-bresiacutea acadeacutemica constituye una gran oportunidad ya que establece un viacutenculo directo entre el quehacer uni-versitario y la AICI ldquoPara nuestros estudiantes significa el acceso a educacioacuten de calidad y para nuestro equipo docente se convierte en una guiacutea para impartir caacutetedra de acuerdo a las competencias baacutesicas de la profesioacutenrdquo

LILIANA LUNA se desempentildea como VP Eacutetica y Proto-colo de AICI Capiacutetulo Meacutexico

De izquierda a derecha Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Past President de AICI Capiacutetulo Meacutexico Manolo Trujillo Coordinador de la Licenciatura en Imagen Ejecutiva y Corporativa del IUFIM y Vicepresidente de Educacioacuten de AICI Capiacutetulo Meacutexico Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Ing Alain Galicia Pimentel coordinador de tecnologiacuteas de la informacioacuten del IUFIM

AICI PRESENTA LA NUEVA MEMBRESIacuteA ACADEacuteMICAPOR LILIANA LUNA

26 | October 2015 magazine

University students around the world who are pursuing careers in image consulting will be able to enjoy AICI benefits with a membership

designed especially for them

On August 29 during the gala dinner of the 2015 AICI Global Conference in Washington DC the new academic membership was formally introduced

This alliance founded on AICI international standards marks a significant milestone in guaranteeing the expertise and credentials of image professionals Through this new affiliation thousands of future image consultants will be able to take an active role in AICI allowing them to have access to the most current knowledge and innovations in the image industry

AICI President Jane Seaman AICI CIP stated that during the last 25 years AICI has strived to develop establish and implement the highest certification levels in the image profession and she added that the academic membership is a way of opening new opportunities for future professionals in the

image industry providing educational programs and certification that will promote the vision of AICI

ldquoThe idea of bringing students into the International Association of Image Consultants was born of the need to strengthen the educational standards with which a graduate enters the professional field Through a series of steps the student will have an opportunity to learn and interact with experts of international staturerdquo explained Manolo Trujillo Coordinator of the Degree in Executive and Corporate Image of La Universidad Franco Ingleacutes

Hildeberto Martiacutenez Vice Chancellor of La Universidad Valle Continental Monterrey added that the academic membership constitutes a great opportunity because it establishes a direct link from university studies to AICI ldquoFor our students it means access to quality education and for our teaching team it becomes a solid framework of fundamental competencies for the image professionrdquo

LILIANA LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

Victor Vaacutezquez Tesorero de AICI Capiacutetulo Meacutexico firmando como testigo de la Universidad Valle Continental en la ceremonia de la membresiacutea acadeacutemica

Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Coca Sevilla AICI CIP VP de Comunicaciones de AICI Global y Presidente de AICI Capiacutetulo Meacutexico

AICI PRESENTS THE NEW ACADEMIC MEMBERSHIPBY LILIANA LUNA

The Association of Image Consultants International | 27

BETWEEN US

FIRST TIME MY EXPERIENCE AT THE 2015 AICI GLOBAL CONFERENCEPOR VANESSA SIMONETTI

Pocas veces en la vida uno tiene la oportunidad de aprender tanto en tan poco tiempo en primer lugar por los conocimientos y

experiencias compartidas por los participantes de todo el mundo pero mucho maacutes importante por el ejemplo de sencillez humildad y sabiduriacutea de vida del equipo humano que dirigioacute este evento Conociacute personas que han logrado meacuteritos impresionantes y son incluso reconocidas como Guruacutes en sus respectivos mercados pero no han permitido que el eacutexito y la fama los distraigan de su principal misioacuten DAR Dar a las personas que lo necesitan las herramientas y orientacioacuten para que a traveacutes del mejoramiento de su imagen logren ser mejores personas y profesionales proyectando una imagen en perfecta armoniacutea con sus valores y objetivos

Vuelvo a Peruacute con la sensacioacuten incomparable de tener nuevos grandes amigos de todo el mundo a quienes ofrezco mi casa como suya

Only a few times in life do you have the opportunity to learn so much in such a short time This was the case at the AICI International

Conference First because of the knowledge and experiences shared by attendees from around the world but even more important due to the example of simplicity humility and wisdom about life displayed by the team who led this event

I met people who have achieved remarkable success and are recognized as gurus in their respective markets However they have not let success and fame distract them from their primary mission to GIVE They give people the tools and guidance to improve their image helping them to become better people and professionals and to project an image in perfect harmony with their values and goals

I returned to Peruacute with the unique feeling of having great new friends from around the world and I look forward to welcoming you should you visit

VANESSA SIMONETTI left the corporate sector to become an independent image consultant based in Lima Peru Since 2014 she has promoted IITTI standards and certification for professionals organizing corporate training and workshops for personal image management

28 | October 2015 magazine

BY CAROLINA D TAN AICI FLC

270 PARTICIPANTS FROM 32COUNTRIES this is a united nations conference of image professionals

For me the warm welcome began days before the conference formally opened As I was exploring the Renaissance Arlington Capital View Hotel I was greeted by the President of the AICI Washington DC Chapter the beautiful Cindy Ann Peterson AICI FLC

The next two days we toured the US Capitol and then explored the National Gallery of Art with Carla Mathis AICI CIM co-author of the image industry classic The Triumph of Individual Style I enjoyed meeting new friends some of whom I was already connected with online

Dr Jennifer Baumgartner opened the conference with a presentation that was inspiring and that challenged ldquofast-fashionrdquo

Howard Robertsrsquo animated and entertaining delivery of his ldquoBrand Your Inspiration to Create Your Own Brandrdquo used the entertainer Madonna as an example of a music icon who has sustained the magic for decades by having a strong brand

I was asked to participate in the ldquoAICI Walks the Runwayrdquo fashion show a new event at the conference Being a former model helped boost my confidence It was fantastic to wear the original creation of one of AICIrsquos talented designers Delby Bragais AICI CIP whose SpringSummer 2016 Collection was to be showcased at the inaugural Style Fashion Week in New York City on September 10

The CIM Round Table discussions inspired us as we moved from table to table absorbing a rapid flow of valuable information Thank you to all of our Certified Image Masters and Founders as they shared generously from the heart

The Association of Image Consultants International | 29

The evening gala was a real showcase of achievements elegance beauty and dancing

Lastly if you think for a moment that momentum slowed on the last day yoursquore wrong the four-hour session with Sarah Hathorn AICI CIM was powerful I emerged committed to reviewing analyzing and applying her principles in my consulting business

Sarah Brummitt AICI CIP and Sue Donnelly AICI CIP brought the conference to a brilliant close with their thought-provoking ldquoInspiring Change Making Over the Image Industryrdquo We were asked to clarify the ldquowhyrdquo in our image business instead of just the ldquohowrdquo and ldquowhatrdquo

So why is the AICI Global Conference worth the cost and 37 hours of flying from Manila to attend the conference Thatrsquos easy to answer

bull Friendshipsbull Professional learning at the highest levelbull Valuable collaborationsbull The certification advantagebull The in-person experience of seeing feeling

being with and believing in each other and what we do

Irsquom truly proud to be part of AICI

CAROLINA D TAN AICI FLC is the founder and president of Enhance Your Image Training Consultancy A former model and television host she is also an alumna of John Robert Powers International and has been its active consultant at the school for 16 years She was recognized at the AICI Conference Awards Night for achieving her FLC certification in 2015

BY GIULIA SAMMARCO

The first time I heard about AICI was from a dear friend of mine Martha Risco who had been a member of the Association for several years by

this time

As a clinical psychologist with an MBA and a banking and finance background I started working as an image consultant almost by chance Corporations both Peruvian and international began asking me to speak about protocol etiquette and human relationships from a psychological perspective So it was through their books and articles that I first became acquainted with some AICI members

Realizing the importance of certification and talking with Martha I came to the conclusion that becoming an AICI certified member was the best way to grow as a professional image consultant

When we learned that this yearrsquos conference was in Washington DC and AICI would be celebrating

its 25th anniversary it took us less than a minute to decide we had to be a part of it

It turned out to be everything we expected it to be We had a chance to meet and share time and experiences with the BEST image professionals I had the opportunity to sit and talk with masters Carla Mathis AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Dr Joyce Knudsen AICI CIM The AICI principles of being open generous and helping each other in everything we might need definitely proved to be true When I unfortunately became ill during the conference and needed a doctor I was accompanied by one of our Washington DC Chapter hosts chapter president Cindy Ann Peterson AICI FLC These ladies are so caring

Attending this conference opened my eyes to the significant difference we can make in other peoplersquos lives by helping them explore and express all the greatness they have inside

GIULIA SAMMARCO is a senior executive with experience managing institutional and public affairs corporate image communications corporate social responsibility and press strategies at an international level in finance telecom and banking She has a sincere interest in supporting the economic and social development of her homeland Peruacute

The Association of Image Consultants International | 31

EXPANDING THE VISION SUE DONNELLY RECEIVES AICIrsquoS JANE SEGERSTROM AWARD

This award is named in honor of the late Jane Segerstrom an AICI Houston Chapter and AICI

International Board member whose vision and association work set the foundation of AICIrsquos international growth The Jane Segerstrom Award first awarded in 1997 is bestowed upon a person who has helped to further our worldwide associationindustry vision

Sue Donnelly AICI CIP became the sixteenth recipient of the Jane Segerstrom award for her imaginative approach to expanding the field of image consulting Sue is known worldwide for her eclectic approach to style and her commitment to sharing her experience and insights with her fellow AICI image consultants (See the article on page 8 for a taste of Suersquos creativity and watch for an AICI GLOBAL profile in 2016)

RISING STAR AWARD NEHA MALHOTRA

The Rising Star Award is given to a new member who has achieved accelerated success

as a newcomer to the field

Neha Malhotra has been featured in leading newspapers for her active participation in fashion and lifestyle events corporate workshops and guest lectures Her workshops in India have been tailored to diverse

audiences including corporate employees couture clients and teenage girls She has leveraged her public speaking skills to grow her business reputation Additionally Neha has taken the initiative to connect with all AICI members in India and has enlisted their cooperation to help establish an AICI chapter there

THE AICI AWARD OF EXCELLENCE

Awards of Excellence are given to members who over the years have served AICI in a

variety of capacities demonstrating outstanding commitment to the growth and well being of the entire association The two recipients this year have contributed to AICI in so many ways a brief description does not do justice to their accomplishments

AWARD OF EXCELLENCE FOR CONTRIBUTION JOANNE RAE AICI CIP

Joanne Rae came onto the AICI International Board at a very challenging time in AICIrsquos history when the administration and financial viability of the organization was in peril Today AICI is experiencing a new era including a strong management company relationship financial stability membership growth and a 25th anniversary conference that is an incredible celebration of AICIrsquos achievements to date All of this has been made possible because of Joannersquos dedication to AICI (Read more about Joanne in the

Member Spotlight from the April 2015 issue of AICI GLOBAL)

AWARD OF EXCELLENCE FOR PARTICIPATION JOSEPHINE LUI AICI CIP

Josephine Luirsquos commitment to AICI has been tireless The current President of AICI Malaysia Chapter she served on the Board as VP Education and President Elect from 2010 to 2014 and she was voted 2013 Chapter Member of the Year by her fellow AICI Malaysia Chapter members Josephine has worked diligently to showcase the presence of AICI in Malaysia including her appearance in 2010 as one of the six international speakers at the Business Network International World Conference in Malaysia

BETWEEN US

A CONSTELLATION OF AICI STARS

32 | October 2015 magazine

BETWEEN US

AICIrsquoS IMMIE BRAVO AWARD GOES TO NICKOLAY LAMMBY SUSAN HESSELGRAVE AICI FLC

ldquoI am without a doubt the worst-dressed person here tonightrdquo Nevertheless the

young man in denim and sneakers who stepped up to the podium to accept AICIrsquos Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo) has made an impact on the development of positive self-image that will be felt by the entire image profession over the decades to come

Nickolay Lamm is a visionary in the truest sense of the word At age 26 he has already built a significant career as an artist and researcher creating thought-provoking vividly designed content on the internet

One of his passions is a concern with the negative impact on self-image of idealized media depictions of the human form That led to his asking this question in 2013 What if fashion dolls were made using standard human body proportions His project was discussed by HuffingtonPost Today Time LA

Times Good Morning America CNN CBS The Daily Beast and even Cosmopolitan

Then people started asking ldquoWhere can we buy these dollsrdquo

The visionary became an inventor On March 5 2014 Lamm launched a crowdfunding campaign to produce dolls with typical human body proportions More than 13621 backers preordered over 19000 dolls A mere eight months later Lammily was born A beautiful ldquoregularrdquo teenager she now has her own fans website and Lammily TV

Lamm says he created ldquoregular Barbierdquo for one reason ldquoI wanted to show that average is beautifulrdquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

AICI recognizes outstanding contributions in the field of image by persons or companies outside the association with the Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo)

ldquoSome interpreted the crowdfunding campaign slogan ldquoAverage is Beautifulrdquo as a message of aspiring to mediocrity or creating a new societal standard However I see lsquoaveragersquo as inclusive of all of us not a standard which excludes I want to show that reality is beautiful that life is beautiful and there should be a line of dolls which reflects this factrdquomdashNICKOLAY LAMM ldquoTHE FUTURE OF LAMMILYrdquo

Nick

ola

y Lam

m

The Association of Image Consultants International | 33

BETWEEN US

Recipients of the AICI Presidentrsquos Award are chosen at the end of the Presidentrsquos term and given to individuals who the President deems to have

made a very special contribution to the development and growth of AICI The 2015 recipients of the newly established award

DELBY BRAGAIS AICI CIP for the incredible work she did on developing and introducing the FLC live proctor option introducing the FLC paper exam in Chinese and achieving the highest number of FLC test registrations in any one year in AICIrsquos history

RIET DE VLIEGER AICI CIP for her hard work and determination in implementing AICI City Circles a new chapter rebate policy and being the seed to our new Academic Membership program Thanks to all

three of these projects she has laid the foundations for considerable growth of AICI membership

SUSAN HESSELGRAVE AICI FLC for her hard work on the AICI GLOBAL magazine She has raised the professionalism of the publication to an entirely new level resulting in hundreds of thousands of external hits attracting new Preferred Partners and exemplifying AICIrsquos mission to set and promote the highest professional standards for image consultants

MANOLO TRUJILLO for his support and contribution to the successful launch of the new AICI Academic Membership project He has been an incredible force working behind the scenes to bring this idea to fruition Building relationships with universities he has helped open the doors to hundreds of students to be a part of AICIrsquos educational programs

CHAPTER AWARD FOR ACHIEVEMENTMEXICO CITY CHAPTER Exemplary achievements in certification chapter growth and new initiatives to further the vision of AICI including the launch of academic membership and their selection as the host chapter for the 2017 AICI Global Conference

CHAPTER AWARD FOR CERTIFICATIONMEXICO CITY CHAPTER Hosting the first FLC Online Proctor (OLP) group test at a chapter

MALAYSIA CHAPTER Hosting the pilot FLC Paper Test in two languages simultaneously

CHAPTER AWARD FOR EDUCATIONSAN FRANCISCO BAY AREA CHAPTER Consistently offering a high quality Education Conference with members coming from around the world to attend

CHAPTER AWARD FOR GROWTHHONG KONG CHAPTER Chapter growth with membership increasing by almost 200 in one year

MEXICO CITY CHAPTER Growth for AICI through the implementation of the academic membership initiative

NEW AWARD DEBUTS AT CONFERENCETHE PRESIDENTrsquoS AWARD

AICI CHAPTER AWARDS

34 | October 2015 magazine

2015 AICI CHAPTER PHILANTHROPY AWARDAICI Malaysia Chapter donated all profits from their 3rd Educational Conference plus a contribution from the Chapter to support PERKIM a non-governmental organization that works to assist the welfare of patients with ichthyosis in Malaysia Icthyosis is a skin disease that is in most cases congenital Victims of the disease find it difficult to secure education or employment due to discrimination because of their disfigurement They are also unable to work in very hot environment as they may get heat stroke due to their skin condition There are over 300 patients with this disease in Malaysia It is their hope that Malaysians will come to accept them as part of the society

AICI Washington DC Metro Chapter adopted the Dress for Success Project which helps women get back into the

workforce by providing clothing coaching and training During the Chapterrsquos ldquoDonation Driverdquo in April this year the Chapter helped in the collection of suits other business-appropriate apparel shoes and accessories for the project

2015 AICI INDIVIDUAL PHILANTHROPY AWARDSunny Wang Yun AICI FLC (AICI Beijing Chapter) is dedicated to helping children and young people from vulnerable social groups Her philanthropic efforts have

been aimed at promoting their mental health as well as providing practical social skills to have a happy life

During the past two years Sunny gave lectures on various occasions to college students who are from extraordinarily poor families She coached them individually and as a group in how to use dress and image skills to make a difference in their lives As a volunteer in a local school for deaf and hearing-Impaired children she taught childrenrsquos etiquette a skill not normally provided for this special needs population

AICI GIVES BACKTHE 2015 PHILANTHROPY AWARDS

CHAPTER MEMBER OF THE YEAR AWARDS

SILVIA GUERRA AICI FLCndashGuadalajara ChapterSHANNA PECORARO AICI CIPndashNew YorkTri-State Chapter KEIKO COUCH AICI CIPndashTokyo ChapterWENDY CRESPI FRANCO AICI FLCndashMexico City ChapterSANDRA OTIPKAndashChile-Santiago ChapterCINDY TIENndashSingapore ChapterJOANNE RAE AICI CIPndashWashington DC Metro ChapterCAROL ROBICHAUD AICI CIPndashCanada ChapterDAISY CHONG SACK MOIndashMalaysia Chapter

Chapter Member of the Year awardees will be featured in the January 2016 issue of AICI GLOBAL

The Association of Image Consultants International | 35

BETWEEN US

KOREA BUSAN CHAPTER

SHANGHAI CHAPTER

AICI WELCOMES TWO NEW CHAPTERS

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

ROSSY GARBBEZ Rossy Garbbez AICI CIM

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Sarah Hathorn AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Soo Wildermuth AICI CIM

Rossy is president of Garbbez Consulting Group as well as

founder and past president of the AICI Guadalajara Chapter She is also the first AICI member in Latin America to achieve her Certified Image Master certification She has appeared on Televiso Guadalajara and written for Suit Magazine Negocios Vanitips among others She is the author of the book LOGRA TU MEJOR IMAGEN MUJER published by Editorial Trillas (2010)

CONGRATULATIONS ROSSY ON YOUR ACHIEVEMENT

36 | October 2015 magazine

UPCOMING EVENTSCONSULTORIacuteA DE GRAN LUJOLarisa Hinojosa LH Style Coach

Thursday October 8 2015 1200pm CDT mdash MEXICO-GUADALAJARA

For more information visit Consultoria de Gran Lujo

HOW TO TAKE THE WORK OUT OF NETWORKINGJim Roman Business Development Expert

Tuesday October 13 2015 1200pm EDT mdash NEW YORK

For more information visit How to Take the Work Out of Networking

INTERNATIONAL IMAGE CONSULTANT DAY CELEBRATE WITH AICI Monday November 23 2015

Download IICD graphics here International Image Consultant Day

LA COMUNICACIOacuteN NO VERBAL UNA HERRAMIENTA DE PODERManolo Trujillo LIEC Imagen Ejecutiva y Corporativa

Wednesday November 25 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La comunicacioacuten no verbal una herramienta de poder

ldquoPLANIFICA TU EacuteXITOrdquo GANA MAacuteS Y TRABAJA MEJOR COMO CONSULTOR DE IMAGENCarie Mercier-Lafond Karysa y Expertos en Imagen

Wednesday December 2 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit Planifica tu Eacutexito

LA VESTIMENTA SENSACIONES QUE PRODUCEN Y SUS PERCEPCIONESPaty Valdes AICI FLC

Wednesday January 13 2016 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La Vestimenta Sensaciones que producen y sus Percepciones

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

The Association of Image Consultants International | 37

DONNA CAMERON previously worked in film multimedia and marketing before establishing and managing a number of programs in the Australian public sector to help marginalized people transform their lives through confidence building presentation and employment opportunities Her initiatives were recognized with two Prime Ministerrsquos Awards She established Body Map Wellbeing + Style Strategies in 2012 with her sister Dr Nadine Cameron Donna is also the President of the AICI Melbourne Chapter in Australia

SHAUNDA DURHAM is the director of an academic support center that helps develop studentsrsquo public speaking and presenting capabilities and is a communication instructor in Northern Virginia She conducts professional development workshops for students focusing on image business and professional communication Currently pursuing Image Consultant Certification from the Fashion Institute of Technology she plans to open a consulting business specializing in image and professional development for the diverse college student population

ZAKIYA MILLS-FRANCOIS is the owner and Managing Director of ZM Image Consultants Limited based on the Caribbean island of Trinidad and Tobago She has over 10 years of experience in marketing branding PR corporate communications crisis communications protocol and events management Zakiya has many publishing credits to her name including as a weekly writer for the Consumer Tips Column in the Trinidad Express and Guardian Newspapers from 2004-2007 and as editor of the quarterly professional magazines MILLnet (manufacturing) and BG Life (energy) She is certified by the London Image Institute in Advanced Image Consulting and Professional Development

STEFANIA ROLANDELLI is the mother of twins who she says ldquohave taught me to watch the world with curiosityrdquo Born by the sea in Liguria Italy she currently lives in Sasso Marconi near Bologna Extensive travelling for her former career in sales taught her to deal with people of all ages genders nationalities personalities and cultures Stefania decided to explore the world of image because she is fascinated by its expressive strength and she wanted ldquoto look beyond what I see in order not to judge it but to attach a meaning to itrdquo Origami Image Consulting

INTRODUCING THE AICI GLOBAL

EDITORIAL TEAMWhen I put out the call for volunteers to assist with AICI GLOBAL I had no idea that there would be so many enthusiastic responses from such highly qualified candidates (including the magazinersquos former Editor in Chief Thea Wood AICI FLC) It is with pleasure and gratitude that I introduce the new members of the AICI GLOBAL Editorial Team Starting with this issue their assistance in producing the magazine is significant They join me and our proofreaders Bernie Burson AICI FLC and Beth Strange AICI CIP

mdash SUSAN HESSELGRAVE EDITOR IN CHIEF

BETWEEN US

38 | October 2015 magazine

JOAN VAN ALLEN brings over 15 years of experience managing technology and marketing programs in the corporate sector as well as considerable experience coordinating corporate personal and recreational events to her new career in image consulting Currently attending the Fashion Institute of Technology in New York she has started her own business Starlight Total Image Joan is a food and wine enthusiast who lives on the Fox River northwest of Chicago Illinois She is also a local chapter president of the National Association of Professional Women

KATHRYN WINTERLE-ILLO is the founder and president of All Seasons Image Consultants LLC located in Medford Lakes New Jersey just outside of Philadelphia Pennsylvania In addition to image consulting Kathryn is an attorney with the State of New Jersey and a sales associate for a retailer of classic womenrsquos apparel She and her husband Jim enjoy lakefront living traveling and spending time with their two beautiful grandchildren

THEA WOOD AICI FLC is Austinrsquos Signature Stylist as well as the co-host of Over40Chat on Twitter Shersquos also a public speaker and freelance writer who specializes in image consulting for women over 40 in male-dominated industries Her advice has appeared on local television and radio shows in Austin as well as national media like Fox News Magazine The Fashion Spot and RetailMeNotcom Thea hasnrsquot missed an episode of Project Runway in 14 seasons and still dreams of being a rockstar

The Association of Image Consultants International | 39

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT GIGI JABER AT ADVERTISINGAICIORG FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE JANUARY 2016

Page 12: AICI Global October 2015

skills are not a sideshow not a lsquonice to haversquo Soft skills are directly tied to the bottom linerdquo

How important are soft skills to the success of a com-pany Chun provides a standout example with the online company Zapposcom ldquoThey went from zero to over a billion dollars in revenue in ten years ndash a blink of an eye How did they do that By a commitment to the company culture and brand values Zappos understands they are a customer-service company You know how they hire people They give them seven weeks of paid training Seven weeks Thatrsquos kind of unheard of these days And then at the end of that training they tell them lsquoIf you donrsquot want to work here wersquoll pay you not torsquo Because they donrsquot want money to be the reason people hire on Zappos understands that people who donrsquot believe in the culture will hurt the bottom linerdquo And what is Zapposrsquo tagline a company only made pos-sible by the evolution of internet technology Powered by servicereg (For a more detailed look at Zappos see the post at Corporate Culture Revolution)

Chun pays attention to soft skills at home too His two daughters a 6th grader and a sophomore in high school just like many youth today interact with their smartphones a lot ldquoI donrsquot like it how it tends to take over I encourage them to think independently Our youth are constantly bombarded by messages some almost subliminalrdquo He knows what works for his family in terms of ldquounpluggingrdquo and having real-time conver-sations ldquoI take them camping in places where there is no WiFi The week before the AICI Conference we went camping and swimming near Whistler Itrsquos our tradition to go camping every summer We have a great timerdquo The best place to get away from it all Out in the middle of nowhere with no cell service

According to Chun the image industry will be the next big thing in providing companies with a competi-tive advantage ldquoSomeday soon there will be a CPO in every company A Chief People Officer This person will provide a synthesis of HR [human resources] and image skills Right now HR is a second-class citizen That will change The CPO will be someone either an internal po-sition or an outsourced consultant who will for instance go to all the important meetings and listen not to the content of the meeting but the feel of the meeting Body language Interactions Non-verbal cues How people are feeling after the meetingrdquo Image professionals will become the go-to experts in this arena and their skill set will expand and deepen to encompass aspects such as business ethics and group communications ldquoImage con-sultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partner-ships with the corporationrdquo

For more information on how IITTIorg can partner with image consultants visit the Education resources on the AICI website By the end of the year Chun plans to offer a series of videos and white papers that can be used by AICI members to educate and engage corporate decision makers

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is cur-rently writing a book exploring the intersection of values identity and personal style

ldquoSomeday soon there will be a CPO in every company A Chief People Officer hellip Image consultants wonrsquot be coming in for a one-time training on appearance These will be long-term positions or partnerships with the corporationrdquo

12 | October 2015 magazine

CHRISTINA ONG an AICI Certified Image Master is the founder of Imageworks a leading corporate image consultancy firm based in Singapore with a 20-year track record of empowering global brands like Bally Mercedes and Citibank for corporate excellence through her signature Branding Through Peoplereg progwrams She is a sought-after speaker educator and thought leader in the field with interviews on radio and TV as well as print media including Harpers Bazaar Womenrsquos Weekly Style Straits Times and South China Morning Post

When was the last time you walked into a retail out-let restaurant or office

only to be turned off by a carelessly dressed untrained or disengaged member of staff Disappointing to say the least

Is this also happening to customers in your business Chances are you never really know Research shows that customers simply take business elsewhere Worse still they may complain on social media

Inconsistent service not only impacts bottom line profits today it erodes the companyrsquos future business And the problem is even bigger Not only do front-line teams

fail to deliver the brandrsquos promise the same is true all the way up the corporate ladder to leaders

While managers may think the problem lies in who HR is hiring how theyrsquore interviewing prospects or even internal training strategies the problem is often rooted deeper

To consistently deliver brand experiences that keep customers coming back for more start by observing and asking three crucial questions before suggesting ad hoc ldquoimagerdquo improvements to front-line employees

1 Are the companyrsquos internal emails memos and oral communications

ldquobrand-worthyrdquo Would they stand up to being put on a billboard with your brandrsquos name as the author

2 Do employee training benefits and advancement opportunities epitomize the brandrsquos qualities Does the company treat its employ-ees the way it wants its customers to be treated Are they missing a key brand message like excellence respect fun or safety

3 Finally does management believe in the brand promise How do they demonstrate their commitment to this in the appearance behavior and communication of employees representing the brand throughout the ranks of the organization

SO YOUrsquoRE HAVING AN EMPLOYEE PRESENTATION PROBLEMBY CHRISTINA ONG AICI CIM

MASTER INSIGHTS

14 | October 2015 magazine

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview

ENSURE THAT THE FIRST IMPRESSION YOU GIVE IS YOU AT YOUR BEST

DO YOUR HOMEWORK Educate yourself about the work and the culture of the company There is a lot of information available online Read press releases and search for photos and articles

OPTIMIZE YOUR ONLINE ldquoBRANDrdquo Make sure your online presence matches who you are at your best not your complaints about the world or your colorful social life

ANNA SOO WILDERMUTH an AICI Certified Image Master is president and founder of Personal Images Inc specializing in helping corporations and individuals project an executive presence that conveys confidence and success in business and social settings She served as International President for AICI 2003-2005 and in 2008 received AICIrsquos Award of Excellence She is also the co-author of CHANGE ONE THING Discover Whatrsquos Holding You Back and Fix It with the Secrets of a Top Executive Image Coach

ENSURE YOUR INTERVIEW SUCCESSBY ANNA SOO WILDERMUTH AICI CIMWRITTEN BY THEA WOOD AICI FLC

MASTER INSIGHTS

18 | October 2015 magazine

DRESS APPROPRIATELY You might go by the build-ing and see how everyone is dressing as they leave the building after work Or ask your company contact what they expect for interview attire

WEARING A JACKET IS ALWAYS IMPORTANT This applies to both women and men Outside of North America this will be a full suit for men and a skirt suit for women Particular to the United States and Canada if it is a very casual and relaxed organiza-tion men may wear a jacket with a companion pair of pants and women can pair a skirt dress or pants with a jacket

MIND THE DETAILS Men wear a tie Women avoid a low-cut neckline Jewelry must not be distracting

GROOMING IS CRITICAL Make sure your clothing is in the best of condition immaculate and well-fitting Hairstyles should be conservative and for men no facial hair (unless you are interviewing in an art or technology field) Downplay makeup for women And universally wear a minimum of scented products (cologne after-shave etc)

CONNECT Offer a smile and a solid handshake and introduce yourself with direct eye contact ldquoHello Irsquom Jane Doe Irsquom so pleased to meet yourdquo

DURING YOUR INTERVIEW

KNOW WHAT YOU WANT What is your goal in apply-ing for this position How does this position match who you are and what you want to achieve

KNOW WHAT YOU HAVE TO OFFER Increasing rev-enues managing large projects to completion solving marketing problems etc

SPEAK THEIR LANGUAGE Match the interviewerrsquos choice of words

AFFIRM YOUR INTEREST Ask if you can follow up with a call or email within a specific timeframe

AFTER YOUR INTERVIEW

ALWAYS SEND A THANK YOU NOTE IMMEDIATELY A handwritten note is best if possible However if you have poor handwriting type the note and sign it by hand (If the company first contacted you by email an emailed thank you may be appropriate)

IMAGE UPGRADE YIELDS BIG RETURNSldquolsquoKarenrsquo came to me through a client referral Karen is a personal banker who handles indi-viduals with $3 to $4 million portfolios She worked in a Chicago suburb and transferred to the downtown location under a new manager The new manager was not happy with her appearance or how she interacted with senior leadership Karen and I worked on all image related issues from hair to clothing facial expressions and body language She also took an assessment to determine her communica-tion style and help her navigate styles different from hers ldquo

Karen and I worked together for about 20 hours The change was dramatic Everyone was pleased and Karenrsquos career soared At a lunch I hosted for Karen and her business coach one year later I found out she was the yearrsquos top producer (the year previous she had been about to be fired) ldquo

THEA WOOD AICI FLC MBA is an indepen-dent image consultant based in Austin Texas and serves as associate editor for AICI Global She is the co-author of Socially Smart and Savvy

The Association of Image Consultants International | 19

20 | October 2015 magazine

FEATURE

In the past few years we have seen a gradual shift in the media as to how people are portrayed

Dove launched its Real Beauty campaign Macyrsquos has started to use curvier models in their catalogues and cosmetic companies are using the mature woman as their face of a product

I admire and support this change in the media But as an image profes-sional I can also recognize that as much as the media may put this more diverse woman in front of the camera they are not the ones who actually work with real people on a daily basis They are not the ones who stand in front of a mirror with a woman who has lost her confi-dence because of what she sees in the reflection or the teenager who thinks she sees something ugly or the gentleman who has lost his self-esteemmdashall because the media has convinced them that their reflection is not one of beauty

It is we image professionals who pick up the pieces and take our clients by the hand leading them to see themselves differently It is the combination of our expertise in understanding body shapes and proportions our ability to identify style personalities and our capac-ity to combine all of this with every clientrsquos unique lifestyle that makes us experts in expressing true beautymdashthe unique beauty of the individualOurs is the field of Authentic Beauty unCompromised

There is no one more qualified than The Association of Image Consul-tants International (AICI) to be-come the voice of Authentic Beauty unCompromised as AICI represents the highest qualified image pro-fessionals in the world The pur-pose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects products and messages that reflect that every personmdashno

BY JANE SEAMAN AICI CIP AICI INTERNATIONAL PRESIDENT

ldquoIn 2012 Plunkett Research reported that the average American woman is a size 14 and plus-sizes often classified as 14 to 34 ac-count for 67 percent of the population A survey of over 5000 US women by online retailer ModCloth found that ldquomore US women report wearing a size 16 dress than a size 2 and 0 combinedrdquo and ldquo57 percent of US women wear at least some clothing in sizes 16 and aboverdquo

AICIs

unCompromised

AuthenticBeauty

The Association of Image Consultants International | 21

matter their shape size sex creed or colormdashis beautiful

AICI will officially launch the Authentic Beauty unCompromised campaign on International Image Consultants Day November 23 2015 At the AICI Global Conference in Washington DC this August our own Catherine Schuller AICI CIP gave an inspiring presentation of one of the first

projects AICI will be championing the ldquoDesign A Dressrdquo competition This project will challenge young designers to create a runway-ready dress designed from concept to runway to fit and flatter women as they really are

AICI will seek out initiatives that cultivate an inclusive environ-ment in the world of fashion AICI recognizes the importance of our

collective global voice and our key

role in shaping this goal With one

voice AICI will champion authentic

beauty for all

JANE SEAMAN AICI CIP is the

founder of Imagine Image Con-

sultancy and co-founder of The

International Image Academy

(TIIA) She serves as International

President of AICI

22 | October 2015 magazine

DIVERSITY CHAMPIONED ON THE RUNWAY

Formerly a plus-size model for Ford and editor at plus-size mag-azine Mode Catherine Schuller AICI CIP has been an outspo-ken advocate of plus-size fashion But she doesnrsquot intend to

stop there Schullerrsquos goal is to create an inclusive fashion environ-ment for all ldquoEveryone from toddlers to trannies We started with plus wersquore now going for embracing diversityrdquo

And the fashion shows and media are paying attention

Executive Editor and Co-Founder of NYFW Plus (September 9-13 2015) Brandee Joyner told Manik Mag a lifestyle magazine for the curvaceous woman ldquoItrsquos time for plus-size fashion to be mainstreamed Therersquos no reason why more plus-size celebrities shouldnrsquot be rocking the latest from plus-size designersrdquo

Even the ultimate New York media insider The New Yorker ex-hibits an evolving attitude ldquoFor anyone accustomed to navigating the anxious crowds at uptown Fashion Week Full Figured Fashion Week can feel like passing from a land of famine into one of plenty The guests are more racially diversemdashthere were plenty of white people but much of the crowd was African-American and Latinomdashand they come in every shape and size short women with slim waists and enormous breasts tall women with narrow shoulders and thick torsos round women pear-shaped women and a few mesmerized men The atmosphere is celebratory rather than cut-throatrdquo (The New Yorker Sept 22 2014 ldquoThe Plus Siderdquo by Lizzie Widdicombe)

ldquoOnly 5 of all designs are created with plus size in mindrdquo

mdashCATHERINE SCHULLER AICI CIP

ldquoIrsquom making it so that everyday fashion shows just treat the runway as a metaphor for liferdquo

mdashCATHERINE SCHULLER ABBEYPOST MARCH 2015

The innovative company Alvanon specializing

in scanning technology to improve garment fit for the fashion industry has now developed a dress form based on thousands of scans of women and pro-portioned for sizes 16 and above This will provide designers with a key tool that allows them to design specifically for the larger figure

ldquoI thought the research behind the forms into body shapes was very interest-ing The forms have the womenrsquos curves in all the right places and the way the garments fall on this form is very close to how they would fall on a real bodyrdquo

mdashCARLA WOIDT TEMPERLEYALVANON CLIENT

The Association of Image Consultants International | 23

FEATURE

I would like AICI to continue developing a high level of ethics for image consultants I want AICI to inspire the next generation to have high values and to be seen with respect while changing the lives of others mdash ROSSY GARBBEZ AICI CIM

AICI will build success at the brand level without losing the human connection Members will be stakeholders in a resourceful and valuable community of image professionals who appreciate the value of the important work that they do mdash DOMINIQUE ISBECQUE AICI CIP FOUNDER

I believe the international front is incredibly important and we need to include countries like Italy and France Itrsquos vital that AICI grow and expand through Europe Asia and Africa mdash EVA KOECK-ERIPEK AICI CIM

I see AICI growing stronger via more international members and chapters giving AICI a stronger global perspective mdash HELENA CHENN AICI CIM

AICI will experience many changes Electronics will continue to grow in the running of AICI as well as in consultantsrsquo businesses Electronics however are somewhat impersonal and I am concerned about the loss of personal service the one-on-one consultation Speaking to onersquos client face to face is so important mdash CORALYN LUNDELL AICI CIP FOUNDER

AICI will offer easier affordable access to high-level education through the use of technology worldwide Members will achieve higher levels of certification to strengthen their position in the industry and in the minds of consumers Membership will grow through alliances with academic partners and strong connections made at international conferences will encourage strategic partnerships mdash MARION GELLATLY AICI CIM

AICI will evolve image consulting to embrace self-esteem assessments personal development public relations marketing concerns and much more I foresee CEOs seeing the value of what has been ldquomissingrdquo throughout their companies and seeking us out The statistics continue to show that reputations are often built on the basis of a three-second first impression mdash DR JOYCE KNUDSEN AICI CIM

VISIONS FOR AICIA LOOK TO THE FUTURE REPORTED BY DONNA CAMERON SHAUNDA DURHAM HELEN FULIN HAO SUSAN HESSELGRAVE JINNY KO ZAKIYA MILLS-FRANCOIS MARILYN NEEL GUILIA SAMMARCO VANESSA SIMONETTI CAROLINA TAN KATHRYN WINTERLE-ILLO

24 | October 2015 magazine

What I see next is the way image is being accepted in the corporate world And now we even have the ability with IITTI to assess and measure soft skills AICI will grow and expand through the young people through the colleges that are coming on board Image consulting is basically going to explode in the world mdash LYNNE MARKS AICI CIM

For more business opportunities to image consultants we should offer AICI members more educational opportunities and information directly connected to business By doing this AICIrsquos reputation and influence will be enhanced globally mdash HITOMI K OHMORI AICI CIM

My hope for the future of our industry is that people will think of image consultants like they do an accountant interior designer or business coach But the only way that will happen is if we as an industry grow together collaboratively mdash JENNIFER PARKINSON AICI CIP FOUNDER

AICI has a bright future if we will respond to the needs of the people and the countries with regard to what we have to share and teach We must be recognized for providing the most accurate image information on all related topics mdash JUDITH RASBAND AICI CIM

Over the next decade I envision a strong fiscally sound association with a growing membership While not forgetting we are a US-based organization it is important to grow our global presence and strengthen our certification program mdash ANNA SOO WILDERMUTH AICI CIM

AICI will be in universities in every country that has a global presence AICI image consultants will soon have a fundamental role in many fields such as professional presence and personal image therapy They will serve on retainer or as a permanent position in corporations as well as being the go-to consultants for retailers mdash CARLA MATHIS AICI CIM

Information and the exchange of new ideas are rapidly coming from the emerging economies and the developing markets I envision AICI being far more global possibly decentralized as we adapt to a wider arena of thought leaders This will help image consultants be relevant in meeting the diverse needs of a wider clientele AICI will also play a larger role in helping its members tap into growth opportunities in the global marketplace mdash CHRISTINA ONG AICI CIM

I see AICI becoming predominantly international because certification is a high priority in the international world Hopefully we will have 10000 members in ten years Then we will have lots of interest in our services The biggest challenge is marketing our industry throughout the world As entrepreneurs we need to join forces as a large group to invest in a major marketing campaign mdash ELAINE STOLTZ AICI CIM

I am so impressed by what Irsquove heard here at Conference so far The vibrancy the expansion the direction that wersquore going I love the inclusiveness and diversity size race culture and age This is the direction Irsquod like to see AICI continue in the next decade mdash ALYCE PARSONS AICI CIP FOUNDER

The Association of Image Consultants International | 25

FEATURE

Estudiantes universitarios de la Carrera de imagen de todo el mundo podraacuten gozar de los benefi-cios de AICI a traveacutes de una membresiacutea disentildeada

especialmente para ellos

El pasado 29 de agosto durante la cena de gala de la Conferencia Mundial de AICI en Washington 2015 se formalizoacute la nueva membresiacutea acadeacutemica en la que estudiantes de diferentes universidades seraacuten parte de la Asociacioacuten teniendo diversos beneficios entre los que destacan mayor acercamiento al gremio garanti-zando su profesionalizacioacuten en el aacutembito de la imagen de acuerdo a estaacutendares internacionales

A traveacutes de esta nueva membresiacutea miles de futuros consultores en imagen podraacuten participar de forma activa dentro de la Asociacioacuten lo que permitiraacute que tengan acceso a nuevos conocimientos y tendencias de la profesioacuten

Jane Seaman AICI CIP Presidente Mundial de AICI comenta que durante los uacuteltimos 25 antildeos AICI se ha esforzado por desarrollar establecer e implementar los maacutes altos niveles de certificacioacuten en el aacuterea de Asesoriacutea de Imagen en el mundo a lo que agrega que la membresiacutea acadeacutemica es una forma de abrir nuevas oportunidades a los futuros talentos en el aacuterea de la consultoriacutea con programas educativos y certificacio-nes que les den la visioacuten de nuestra asociacioacuten

ldquoLa idea de acercar a los estudiantes a la Asociacioacuten Internacional de Consultores en Imagen AICI nace de la necesidad de fortalecer los estaacutendares educativos con los que un egresado se incorpora al aacutembito profe-sional Mediante una serie de acciones el estudiante tendraacute la oportunidad de aprender e interactuar con expertos de talla internacionalrdquo comenta Manolo Tru-jillo Coordinador de la Licenciatura en Imagen Ejecu-tiva y Corporativa de la Universidad Franco Ingleacutes

Por su parte Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Presidente Saliente de AICI Capiacutetulo Meacutexico precisoacute que la mem-bresiacutea acadeacutemica constituye una gran oportunidad ya que establece un viacutenculo directo entre el quehacer uni-versitario y la AICI ldquoPara nuestros estudiantes significa el acceso a educacioacuten de calidad y para nuestro equipo docente se convierte en una guiacutea para impartir caacutetedra de acuerdo a las competencias baacutesicas de la profesioacutenrdquo

LILIANA LUNA se desempentildea como VP Eacutetica y Proto-colo de AICI Capiacutetulo Meacutexico

De izquierda a derecha Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Past President de AICI Capiacutetulo Meacutexico Manolo Trujillo Coordinador de la Licenciatura en Imagen Ejecutiva y Corporativa del IUFIM y Vicepresidente de Educacioacuten de AICI Capiacutetulo Meacutexico Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Ing Alain Galicia Pimentel coordinador de tecnologiacuteas de la informacioacuten del IUFIM

AICI PRESENTA LA NUEVA MEMBRESIacuteA ACADEacuteMICAPOR LILIANA LUNA

26 | October 2015 magazine

University students around the world who are pursuing careers in image consulting will be able to enjoy AICI benefits with a membership

designed especially for them

On August 29 during the gala dinner of the 2015 AICI Global Conference in Washington DC the new academic membership was formally introduced

This alliance founded on AICI international standards marks a significant milestone in guaranteeing the expertise and credentials of image professionals Through this new affiliation thousands of future image consultants will be able to take an active role in AICI allowing them to have access to the most current knowledge and innovations in the image industry

AICI President Jane Seaman AICI CIP stated that during the last 25 years AICI has strived to develop establish and implement the highest certification levels in the image profession and she added that the academic membership is a way of opening new opportunities for future professionals in the

image industry providing educational programs and certification that will promote the vision of AICI

ldquoThe idea of bringing students into the International Association of Image Consultants was born of the need to strengthen the educational standards with which a graduate enters the professional field Through a series of steps the student will have an opportunity to learn and interact with experts of international staturerdquo explained Manolo Trujillo Coordinator of the Degree in Executive and Corporate Image of La Universidad Franco Ingleacutes

Hildeberto Martiacutenez Vice Chancellor of La Universidad Valle Continental Monterrey added that the academic membership constitutes a great opportunity because it establishes a direct link from university studies to AICI ldquoFor our students it means access to quality education and for our teaching team it becomes a solid framework of fundamental competencies for the image professionrdquo

LILIANA LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

Victor Vaacutezquez Tesorero de AICI Capiacutetulo Meacutexico firmando como testigo de la Universidad Valle Continental en la ceremonia de la membresiacutea acadeacutemica

Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Coca Sevilla AICI CIP VP de Comunicaciones de AICI Global y Presidente de AICI Capiacutetulo Meacutexico

AICI PRESENTS THE NEW ACADEMIC MEMBERSHIPBY LILIANA LUNA

The Association of Image Consultants International | 27

BETWEEN US

FIRST TIME MY EXPERIENCE AT THE 2015 AICI GLOBAL CONFERENCEPOR VANESSA SIMONETTI

Pocas veces en la vida uno tiene la oportunidad de aprender tanto en tan poco tiempo en primer lugar por los conocimientos y

experiencias compartidas por los participantes de todo el mundo pero mucho maacutes importante por el ejemplo de sencillez humildad y sabiduriacutea de vida del equipo humano que dirigioacute este evento Conociacute personas que han logrado meacuteritos impresionantes y son incluso reconocidas como Guruacutes en sus respectivos mercados pero no han permitido que el eacutexito y la fama los distraigan de su principal misioacuten DAR Dar a las personas que lo necesitan las herramientas y orientacioacuten para que a traveacutes del mejoramiento de su imagen logren ser mejores personas y profesionales proyectando una imagen en perfecta armoniacutea con sus valores y objetivos

Vuelvo a Peruacute con la sensacioacuten incomparable de tener nuevos grandes amigos de todo el mundo a quienes ofrezco mi casa como suya

Only a few times in life do you have the opportunity to learn so much in such a short time This was the case at the AICI International

Conference First because of the knowledge and experiences shared by attendees from around the world but even more important due to the example of simplicity humility and wisdom about life displayed by the team who led this event

I met people who have achieved remarkable success and are recognized as gurus in their respective markets However they have not let success and fame distract them from their primary mission to GIVE They give people the tools and guidance to improve their image helping them to become better people and professionals and to project an image in perfect harmony with their values and goals

I returned to Peruacute with the unique feeling of having great new friends from around the world and I look forward to welcoming you should you visit

VANESSA SIMONETTI left the corporate sector to become an independent image consultant based in Lima Peru Since 2014 she has promoted IITTI standards and certification for professionals organizing corporate training and workshops for personal image management

28 | October 2015 magazine

BY CAROLINA D TAN AICI FLC

270 PARTICIPANTS FROM 32COUNTRIES this is a united nations conference of image professionals

For me the warm welcome began days before the conference formally opened As I was exploring the Renaissance Arlington Capital View Hotel I was greeted by the President of the AICI Washington DC Chapter the beautiful Cindy Ann Peterson AICI FLC

The next two days we toured the US Capitol and then explored the National Gallery of Art with Carla Mathis AICI CIM co-author of the image industry classic The Triumph of Individual Style I enjoyed meeting new friends some of whom I was already connected with online

Dr Jennifer Baumgartner opened the conference with a presentation that was inspiring and that challenged ldquofast-fashionrdquo

Howard Robertsrsquo animated and entertaining delivery of his ldquoBrand Your Inspiration to Create Your Own Brandrdquo used the entertainer Madonna as an example of a music icon who has sustained the magic for decades by having a strong brand

I was asked to participate in the ldquoAICI Walks the Runwayrdquo fashion show a new event at the conference Being a former model helped boost my confidence It was fantastic to wear the original creation of one of AICIrsquos talented designers Delby Bragais AICI CIP whose SpringSummer 2016 Collection was to be showcased at the inaugural Style Fashion Week in New York City on September 10

The CIM Round Table discussions inspired us as we moved from table to table absorbing a rapid flow of valuable information Thank you to all of our Certified Image Masters and Founders as they shared generously from the heart

The Association of Image Consultants International | 29

The evening gala was a real showcase of achievements elegance beauty and dancing

Lastly if you think for a moment that momentum slowed on the last day yoursquore wrong the four-hour session with Sarah Hathorn AICI CIM was powerful I emerged committed to reviewing analyzing and applying her principles in my consulting business

Sarah Brummitt AICI CIP and Sue Donnelly AICI CIP brought the conference to a brilliant close with their thought-provoking ldquoInspiring Change Making Over the Image Industryrdquo We were asked to clarify the ldquowhyrdquo in our image business instead of just the ldquohowrdquo and ldquowhatrdquo

So why is the AICI Global Conference worth the cost and 37 hours of flying from Manila to attend the conference Thatrsquos easy to answer

bull Friendshipsbull Professional learning at the highest levelbull Valuable collaborationsbull The certification advantagebull The in-person experience of seeing feeling

being with and believing in each other and what we do

Irsquom truly proud to be part of AICI

CAROLINA D TAN AICI FLC is the founder and president of Enhance Your Image Training Consultancy A former model and television host she is also an alumna of John Robert Powers International and has been its active consultant at the school for 16 years She was recognized at the AICI Conference Awards Night for achieving her FLC certification in 2015

BY GIULIA SAMMARCO

The first time I heard about AICI was from a dear friend of mine Martha Risco who had been a member of the Association for several years by

this time

As a clinical psychologist with an MBA and a banking and finance background I started working as an image consultant almost by chance Corporations both Peruvian and international began asking me to speak about protocol etiquette and human relationships from a psychological perspective So it was through their books and articles that I first became acquainted with some AICI members

Realizing the importance of certification and talking with Martha I came to the conclusion that becoming an AICI certified member was the best way to grow as a professional image consultant

When we learned that this yearrsquos conference was in Washington DC and AICI would be celebrating

its 25th anniversary it took us less than a minute to decide we had to be a part of it

It turned out to be everything we expected it to be We had a chance to meet and share time and experiences with the BEST image professionals I had the opportunity to sit and talk with masters Carla Mathis AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Dr Joyce Knudsen AICI CIM The AICI principles of being open generous and helping each other in everything we might need definitely proved to be true When I unfortunately became ill during the conference and needed a doctor I was accompanied by one of our Washington DC Chapter hosts chapter president Cindy Ann Peterson AICI FLC These ladies are so caring

Attending this conference opened my eyes to the significant difference we can make in other peoplersquos lives by helping them explore and express all the greatness they have inside

GIULIA SAMMARCO is a senior executive with experience managing institutional and public affairs corporate image communications corporate social responsibility and press strategies at an international level in finance telecom and banking She has a sincere interest in supporting the economic and social development of her homeland Peruacute

The Association of Image Consultants International | 31

EXPANDING THE VISION SUE DONNELLY RECEIVES AICIrsquoS JANE SEGERSTROM AWARD

This award is named in honor of the late Jane Segerstrom an AICI Houston Chapter and AICI

International Board member whose vision and association work set the foundation of AICIrsquos international growth The Jane Segerstrom Award first awarded in 1997 is bestowed upon a person who has helped to further our worldwide associationindustry vision

Sue Donnelly AICI CIP became the sixteenth recipient of the Jane Segerstrom award for her imaginative approach to expanding the field of image consulting Sue is known worldwide for her eclectic approach to style and her commitment to sharing her experience and insights with her fellow AICI image consultants (See the article on page 8 for a taste of Suersquos creativity and watch for an AICI GLOBAL profile in 2016)

RISING STAR AWARD NEHA MALHOTRA

The Rising Star Award is given to a new member who has achieved accelerated success

as a newcomer to the field

Neha Malhotra has been featured in leading newspapers for her active participation in fashion and lifestyle events corporate workshops and guest lectures Her workshops in India have been tailored to diverse

audiences including corporate employees couture clients and teenage girls She has leveraged her public speaking skills to grow her business reputation Additionally Neha has taken the initiative to connect with all AICI members in India and has enlisted their cooperation to help establish an AICI chapter there

THE AICI AWARD OF EXCELLENCE

Awards of Excellence are given to members who over the years have served AICI in a

variety of capacities demonstrating outstanding commitment to the growth and well being of the entire association The two recipients this year have contributed to AICI in so many ways a brief description does not do justice to their accomplishments

AWARD OF EXCELLENCE FOR CONTRIBUTION JOANNE RAE AICI CIP

Joanne Rae came onto the AICI International Board at a very challenging time in AICIrsquos history when the administration and financial viability of the organization was in peril Today AICI is experiencing a new era including a strong management company relationship financial stability membership growth and a 25th anniversary conference that is an incredible celebration of AICIrsquos achievements to date All of this has been made possible because of Joannersquos dedication to AICI (Read more about Joanne in the

Member Spotlight from the April 2015 issue of AICI GLOBAL)

AWARD OF EXCELLENCE FOR PARTICIPATION JOSEPHINE LUI AICI CIP

Josephine Luirsquos commitment to AICI has been tireless The current President of AICI Malaysia Chapter she served on the Board as VP Education and President Elect from 2010 to 2014 and she was voted 2013 Chapter Member of the Year by her fellow AICI Malaysia Chapter members Josephine has worked diligently to showcase the presence of AICI in Malaysia including her appearance in 2010 as one of the six international speakers at the Business Network International World Conference in Malaysia

BETWEEN US

A CONSTELLATION OF AICI STARS

32 | October 2015 magazine

BETWEEN US

AICIrsquoS IMMIE BRAVO AWARD GOES TO NICKOLAY LAMMBY SUSAN HESSELGRAVE AICI FLC

ldquoI am without a doubt the worst-dressed person here tonightrdquo Nevertheless the

young man in denim and sneakers who stepped up to the podium to accept AICIrsquos Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo) has made an impact on the development of positive self-image that will be felt by the entire image profession over the decades to come

Nickolay Lamm is a visionary in the truest sense of the word At age 26 he has already built a significant career as an artist and researcher creating thought-provoking vividly designed content on the internet

One of his passions is a concern with the negative impact on self-image of idealized media depictions of the human form That led to his asking this question in 2013 What if fashion dolls were made using standard human body proportions His project was discussed by HuffingtonPost Today Time LA

Times Good Morning America CNN CBS The Daily Beast and even Cosmopolitan

Then people started asking ldquoWhere can we buy these dollsrdquo

The visionary became an inventor On March 5 2014 Lamm launched a crowdfunding campaign to produce dolls with typical human body proportions More than 13621 backers preordered over 19000 dolls A mere eight months later Lammily was born A beautiful ldquoregularrdquo teenager she now has her own fans website and Lammily TV

Lamm says he created ldquoregular Barbierdquo for one reason ldquoI wanted to show that average is beautifulrdquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

AICI recognizes outstanding contributions in the field of image by persons or companies outside the association with the Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo)

ldquoSome interpreted the crowdfunding campaign slogan ldquoAverage is Beautifulrdquo as a message of aspiring to mediocrity or creating a new societal standard However I see lsquoaveragersquo as inclusive of all of us not a standard which excludes I want to show that reality is beautiful that life is beautiful and there should be a line of dolls which reflects this factrdquomdashNICKOLAY LAMM ldquoTHE FUTURE OF LAMMILYrdquo

Nick

ola

y Lam

m

The Association of Image Consultants International | 33

BETWEEN US

Recipients of the AICI Presidentrsquos Award are chosen at the end of the Presidentrsquos term and given to individuals who the President deems to have

made a very special contribution to the development and growth of AICI The 2015 recipients of the newly established award

DELBY BRAGAIS AICI CIP for the incredible work she did on developing and introducing the FLC live proctor option introducing the FLC paper exam in Chinese and achieving the highest number of FLC test registrations in any one year in AICIrsquos history

RIET DE VLIEGER AICI CIP for her hard work and determination in implementing AICI City Circles a new chapter rebate policy and being the seed to our new Academic Membership program Thanks to all

three of these projects she has laid the foundations for considerable growth of AICI membership

SUSAN HESSELGRAVE AICI FLC for her hard work on the AICI GLOBAL magazine She has raised the professionalism of the publication to an entirely new level resulting in hundreds of thousands of external hits attracting new Preferred Partners and exemplifying AICIrsquos mission to set and promote the highest professional standards for image consultants

MANOLO TRUJILLO for his support and contribution to the successful launch of the new AICI Academic Membership project He has been an incredible force working behind the scenes to bring this idea to fruition Building relationships with universities he has helped open the doors to hundreds of students to be a part of AICIrsquos educational programs

CHAPTER AWARD FOR ACHIEVEMENTMEXICO CITY CHAPTER Exemplary achievements in certification chapter growth and new initiatives to further the vision of AICI including the launch of academic membership and their selection as the host chapter for the 2017 AICI Global Conference

CHAPTER AWARD FOR CERTIFICATIONMEXICO CITY CHAPTER Hosting the first FLC Online Proctor (OLP) group test at a chapter

MALAYSIA CHAPTER Hosting the pilot FLC Paper Test in two languages simultaneously

CHAPTER AWARD FOR EDUCATIONSAN FRANCISCO BAY AREA CHAPTER Consistently offering a high quality Education Conference with members coming from around the world to attend

CHAPTER AWARD FOR GROWTHHONG KONG CHAPTER Chapter growth with membership increasing by almost 200 in one year

MEXICO CITY CHAPTER Growth for AICI through the implementation of the academic membership initiative

NEW AWARD DEBUTS AT CONFERENCETHE PRESIDENTrsquoS AWARD

AICI CHAPTER AWARDS

34 | October 2015 magazine

2015 AICI CHAPTER PHILANTHROPY AWARDAICI Malaysia Chapter donated all profits from their 3rd Educational Conference plus a contribution from the Chapter to support PERKIM a non-governmental organization that works to assist the welfare of patients with ichthyosis in Malaysia Icthyosis is a skin disease that is in most cases congenital Victims of the disease find it difficult to secure education or employment due to discrimination because of their disfigurement They are also unable to work in very hot environment as they may get heat stroke due to their skin condition There are over 300 patients with this disease in Malaysia It is their hope that Malaysians will come to accept them as part of the society

AICI Washington DC Metro Chapter adopted the Dress for Success Project which helps women get back into the

workforce by providing clothing coaching and training During the Chapterrsquos ldquoDonation Driverdquo in April this year the Chapter helped in the collection of suits other business-appropriate apparel shoes and accessories for the project

2015 AICI INDIVIDUAL PHILANTHROPY AWARDSunny Wang Yun AICI FLC (AICI Beijing Chapter) is dedicated to helping children and young people from vulnerable social groups Her philanthropic efforts have

been aimed at promoting their mental health as well as providing practical social skills to have a happy life

During the past two years Sunny gave lectures on various occasions to college students who are from extraordinarily poor families She coached them individually and as a group in how to use dress and image skills to make a difference in their lives As a volunteer in a local school for deaf and hearing-Impaired children she taught childrenrsquos etiquette a skill not normally provided for this special needs population

AICI GIVES BACKTHE 2015 PHILANTHROPY AWARDS

CHAPTER MEMBER OF THE YEAR AWARDS

SILVIA GUERRA AICI FLCndashGuadalajara ChapterSHANNA PECORARO AICI CIPndashNew YorkTri-State Chapter KEIKO COUCH AICI CIPndashTokyo ChapterWENDY CRESPI FRANCO AICI FLCndashMexico City ChapterSANDRA OTIPKAndashChile-Santiago ChapterCINDY TIENndashSingapore ChapterJOANNE RAE AICI CIPndashWashington DC Metro ChapterCAROL ROBICHAUD AICI CIPndashCanada ChapterDAISY CHONG SACK MOIndashMalaysia Chapter

Chapter Member of the Year awardees will be featured in the January 2016 issue of AICI GLOBAL

The Association of Image Consultants International | 35

BETWEEN US

KOREA BUSAN CHAPTER

SHANGHAI CHAPTER

AICI WELCOMES TWO NEW CHAPTERS

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

ROSSY GARBBEZ Rossy Garbbez AICI CIM

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Sarah Hathorn AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Soo Wildermuth AICI CIM

Rossy is president of Garbbez Consulting Group as well as

founder and past president of the AICI Guadalajara Chapter She is also the first AICI member in Latin America to achieve her Certified Image Master certification She has appeared on Televiso Guadalajara and written for Suit Magazine Negocios Vanitips among others She is the author of the book LOGRA TU MEJOR IMAGEN MUJER published by Editorial Trillas (2010)

CONGRATULATIONS ROSSY ON YOUR ACHIEVEMENT

36 | October 2015 magazine

UPCOMING EVENTSCONSULTORIacuteA DE GRAN LUJOLarisa Hinojosa LH Style Coach

Thursday October 8 2015 1200pm CDT mdash MEXICO-GUADALAJARA

For more information visit Consultoria de Gran Lujo

HOW TO TAKE THE WORK OUT OF NETWORKINGJim Roman Business Development Expert

Tuesday October 13 2015 1200pm EDT mdash NEW YORK

For more information visit How to Take the Work Out of Networking

INTERNATIONAL IMAGE CONSULTANT DAY CELEBRATE WITH AICI Monday November 23 2015

Download IICD graphics here International Image Consultant Day

LA COMUNICACIOacuteN NO VERBAL UNA HERRAMIENTA DE PODERManolo Trujillo LIEC Imagen Ejecutiva y Corporativa

Wednesday November 25 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La comunicacioacuten no verbal una herramienta de poder

ldquoPLANIFICA TU EacuteXITOrdquo GANA MAacuteS Y TRABAJA MEJOR COMO CONSULTOR DE IMAGENCarie Mercier-Lafond Karysa y Expertos en Imagen

Wednesday December 2 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit Planifica tu Eacutexito

LA VESTIMENTA SENSACIONES QUE PRODUCEN Y SUS PERCEPCIONESPaty Valdes AICI FLC

Wednesday January 13 2016 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La Vestimenta Sensaciones que producen y sus Percepciones

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

The Association of Image Consultants International | 37

DONNA CAMERON previously worked in film multimedia and marketing before establishing and managing a number of programs in the Australian public sector to help marginalized people transform their lives through confidence building presentation and employment opportunities Her initiatives were recognized with two Prime Ministerrsquos Awards She established Body Map Wellbeing + Style Strategies in 2012 with her sister Dr Nadine Cameron Donna is also the President of the AICI Melbourne Chapter in Australia

SHAUNDA DURHAM is the director of an academic support center that helps develop studentsrsquo public speaking and presenting capabilities and is a communication instructor in Northern Virginia She conducts professional development workshops for students focusing on image business and professional communication Currently pursuing Image Consultant Certification from the Fashion Institute of Technology she plans to open a consulting business specializing in image and professional development for the diverse college student population

ZAKIYA MILLS-FRANCOIS is the owner and Managing Director of ZM Image Consultants Limited based on the Caribbean island of Trinidad and Tobago She has over 10 years of experience in marketing branding PR corporate communications crisis communications protocol and events management Zakiya has many publishing credits to her name including as a weekly writer for the Consumer Tips Column in the Trinidad Express and Guardian Newspapers from 2004-2007 and as editor of the quarterly professional magazines MILLnet (manufacturing) and BG Life (energy) She is certified by the London Image Institute in Advanced Image Consulting and Professional Development

STEFANIA ROLANDELLI is the mother of twins who she says ldquohave taught me to watch the world with curiosityrdquo Born by the sea in Liguria Italy she currently lives in Sasso Marconi near Bologna Extensive travelling for her former career in sales taught her to deal with people of all ages genders nationalities personalities and cultures Stefania decided to explore the world of image because she is fascinated by its expressive strength and she wanted ldquoto look beyond what I see in order not to judge it but to attach a meaning to itrdquo Origami Image Consulting

INTRODUCING THE AICI GLOBAL

EDITORIAL TEAMWhen I put out the call for volunteers to assist with AICI GLOBAL I had no idea that there would be so many enthusiastic responses from such highly qualified candidates (including the magazinersquos former Editor in Chief Thea Wood AICI FLC) It is with pleasure and gratitude that I introduce the new members of the AICI GLOBAL Editorial Team Starting with this issue their assistance in producing the magazine is significant They join me and our proofreaders Bernie Burson AICI FLC and Beth Strange AICI CIP

mdash SUSAN HESSELGRAVE EDITOR IN CHIEF

BETWEEN US

38 | October 2015 magazine

JOAN VAN ALLEN brings over 15 years of experience managing technology and marketing programs in the corporate sector as well as considerable experience coordinating corporate personal and recreational events to her new career in image consulting Currently attending the Fashion Institute of Technology in New York she has started her own business Starlight Total Image Joan is a food and wine enthusiast who lives on the Fox River northwest of Chicago Illinois She is also a local chapter president of the National Association of Professional Women

KATHRYN WINTERLE-ILLO is the founder and president of All Seasons Image Consultants LLC located in Medford Lakes New Jersey just outside of Philadelphia Pennsylvania In addition to image consulting Kathryn is an attorney with the State of New Jersey and a sales associate for a retailer of classic womenrsquos apparel She and her husband Jim enjoy lakefront living traveling and spending time with their two beautiful grandchildren

THEA WOOD AICI FLC is Austinrsquos Signature Stylist as well as the co-host of Over40Chat on Twitter Shersquos also a public speaker and freelance writer who specializes in image consulting for women over 40 in male-dominated industries Her advice has appeared on local television and radio shows in Austin as well as national media like Fox News Magazine The Fashion Spot and RetailMeNotcom Thea hasnrsquot missed an episode of Project Runway in 14 seasons and still dreams of being a rockstar

The Association of Image Consultants International | 39

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT GIGI JABER AT ADVERTISINGAICIORG FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE JANUARY 2016

Page 13: AICI Global October 2015

CHRISTINA ONG an AICI Certified Image Master is the founder of Imageworks a leading corporate image consultancy firm based in Singapore with a 20-year track record of empowering global brands like Bally Mercedes and Citibank for corporate excellence through her signature Branding Through Peoplereg progwrams She is a sought-after speaker educator and thought leader in the field with interviews on radio and TV as well as print media including Harpers Bazaar Womenrsquos Weekly Style Straits Times and South China Morning Post

When was the last time you walked into a retail out-let restaurant or office

only to be turned off by a carelessly dressed untrained or disengaged member of staff Disappointing to say the least

Is this also happening to customers in your business Chances are you never really know Research shows that customers simply take business elsewhere Worse still they may complain on social media

Inconsistent service not only impacts bottom line profits today it erodes the companyrsquos future business And the problem is even bigger Not only do front-line teams

fail to deliver the brandrsquos promise the same is true all the way up the corporate ladder to leaders

While managers may think the problem lies in who HR is hiring how theyrsquore interviewing prospects or even internal training strategies the problem is often rooted deeper

To consistently deliver brand experiences that keep customers coming back for more start by observing and asking three crucial questions before suggesting ad hoc ldquoimagerdquo improvements to front-line employees

1 Are the companyrsquos internal emails memos and oral communications

ldquobrand-worthyrdquo Would they stand up to being put on a billboard with your brandrsquos name as the author

2 Do employee training benefits and advancement opportunities epitomize the brandrsquos qualities Does the company treat its employ-ees the way it wants its customers to be treated Are they missing a key brand message like excellence respect fun or safety

3 Finally does management believe in the brand promise How do they demonstrate their commitment to this in the appearance behavior and communication of employees representing the brand throughout the ranks of the organization

SO YOUrsquoRE HAVING AN EMPLOYEE PRESENTATION PROBLEMBY CHRISTINA ONG AICI CIM

MASTER INSIGHTS

14 | October 2015 magazine

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview

ENSURE THAT THE FIRST IMPRESSION YOU GIVE IS YOU AT YOUR BEST

DO YOUR HOMEWORK Educate yourself about the work and the culture of the company There is a lot of information available online Read press releases and search for photos and articles

OPTIMIZE YOUR ONLINE ldquoBRANDrdquo Make sure your online presence matches who you are at your best not your complaints about the world or your colorful social life

ANNA SOO WILDERMUTH an AICI Certified Image Master is president and founder of Personal Images Inc specializing in helping corporations and individuals project an executive presence that conveys confidence and success in business and social settings She served as International President for AICI 2003-2005 and in 2008 received AICIrsquos Award of Excellence She is also the co-author of CHANGE ONE THING Discover Whatrsquos Holding You Back and Fix It with the Secrets of a Top Executive Image Coach

ENSURE YOUR INTERVIEW SUCCESSBY ANNA SOO WILDERMUTH AICI CIMWRITTEN BY THEA WOOD AICI FLC

MASTER INSIGHTS

18 | October 2015 magazine

DRESS APPROPRIATELY You might go by the build-ing and see how everyone is dressing as they leave the building after work Or ask your company contact what they expect for interview attire

WEARING A JACKET IS ALWAYS IMPORTANT This applies to both women and men Outside of North America this will be a full suit for men and a skirt suit for women Particular to the United States and Canada if it is a very casual and relaxed organiza-tion men may wear a jacket with a companion pair of pants and women can pair a skirt dress or pants with a jacket

MIND THE DETAILS Men wear a tie Women avoid a low-cut neckline Jewelry must not be distracting

GROOMING IS CRITICAL Make sure your clothing is in the best of condition immaculate and well-fitting Hairstyles should be conservative and for men no facial hair (unless you are interviewing in an art or technology field) Downplay makeup for women And universally wear a minimum of scented products (cologne after-shave etc)

CONNECT Offer a smile and a solid handshake and introduce yourself with direct eye contact ldquoHello Irsquom Jane Doe Irsquom so pleased to meet yourdquo

DURING YOUR INTERVIEW

KNOW WHAT YOU WANT What is your goal in apply-ing for this position How does this position match who you are and what you want to achieve

KNOW WHAT YOU HAVE TO OFFER Increasing rev-enues managing large projects to completion solving marketing problems etc

SPEAK THEIR LANGUAGE Match the interviewerrsquos choice of words

AFFIRM YOUR INTEREST Ask if you can follow up with a call or email within a specific timeframe

AFTER YOUR INTERVIEW

ALWAYS SEND A THANK YOU NOTE IMMEDIATELY A handwritten note is best if possible However if you have poor handwriting type the note and sign it by hand (If the company first contacted you by email an emailed thank you may be appropriate)

IMAGE UPGRADE YIELDS BIG RETURNSldquolsquoKarenrsquo came to me through a client referral Karen is a personal banker who handles indi-viduals with $3 to $4 million portfolios She worked in a Chicago suburb and transferred to the downtown location under a new manager The new manager was not happy with her appearance or how she interacted with senior leadership Karen and I worked on all image related issues from hair to clothing facial expressions and body language She also took an assessment to determine her communica-tion style and help her navigate styles different from hers ldquo

Karen and I worked together for about 20 hours The change was dramatic Everyone was pleased and Karenrsquos career soared At a lunch I hosted for Karen and her business coach one year later I found out she was the yearrsquos top producer (the year previous she had been about to be fired) ldquo

THEA WOOD AICI FLC MBA is an indepen-dent image consultant based in Austin Texas and serves as associate editor for AICI Global She is the co-author of Socially Smart and Savvy

The Association of Image Consultants International | 19

20 | October 2015 magazine

FEATURE

In the past few years we have seen a gradual shift in the media as to how people are portrayed

Dove launched its Real Beauty campaign Macyrsquos has started to use curvier models in their catalogues and cosmetic companies are using the mature woman as their face of a product

I admire and support this change in the media But as an image profes-sional I can also recognize that as much as the media may put this more diverse woman in front of the camera they are not the ones who actually work with real people on a daily basis They are not the ones who stand in front of a mirror with a woman who has lost her confi-dence because of what she sees in the reflection or the teenager who thinks she sees something ugly or the gentleman who has lost his self-esteemmdashall because the media has convinced them that their reflection is not one of beauty

It is we image professionals who pick up the pieces and take our clients by the hand leading them to see themselves differently It is the combination of our expertise in understanding body shapes and proportions our ability to identify style personalities and our capac-ity to combine all of this with every clientrsquos unique lifestyle that makes us experts in expressing true beautymdashthe unique beauty of the individualOurs is the field of Authentic Beauty unCompromised

There is no one more qualified than The Association of Image Consul-tants International (AICI) to be-come the voice of Authentic Beauty unCompromised as AICI represents the highest qualified image pro-fessionals in the world The pur-pose of the AICI Authentic Beauty unCompromised initiative is to use our global influence to promote projects products and messages that reflect that every personmdashno

BY JANE SEAMAN AICI CIP AICI INTERNATIONAL PRESIDENT

ldquoIn 2012 Plunkett Research reported that the average American woman is a size 14 and plus-sizes often classified as 14 to 34 ac-count for 67 percent of the population A survey of over 5000 US women by online retailer ModCloth found that ldquomore US women report wearing a size 16 dress than a size 2 and 0 combinedrdquo and ldquo57 percent of US women wear at least some clothing in sizes 16 and aboverdquo

AICIs

unCompromised

AuthenticBeauty

The Association of Image Consultants International | 21

matter their shape size sex creed or colormdashis beautiful

AICI will officially launch the Authentic Beauty unCompromised campaign on International Image Consultants Day November 23 2015 At the AICI Global Conference in Washington DC this August our own Catherine Schuller AICI CIP gave an inspiring presentation of one of the first

projects AICI will be championing the ldquoDesign A Dressrdquo competition This project will challenge young designers to create a runway-ready dress designed from concept to runway to fit and flatter women as they really are

AICI will seek out initiatives that cultivate an inclusive environ-ment in the world of fashion AICI recognizes the importance of our

collective global voice and our key

role in shaping this goal With one

voice AICI will champion authentic

beauty for all

JANE SEAMAN AICI CIP is the

founder of Imagine Image Con-

sultancy and co-founder of The

International Image Academy

(TIIA) She serves as International

President of AICI

22 | October 2015 magazine

DIVERSITY CHAMPIONED ON THE RUNWAY

Formerly a plus-size model for Ford and editor at plus-size mag-azine Mode Catherine Schuller AICI CIP has been an outspo-ken advocate of plus-size fashion But she doesnrsquot intend to

stop there Schullerrsquos goal is to create an inclusive fashion environ-ment for all ldquoEveryone from toddlers to trannies We started with plus wersquore now going for embracing diversityrdquo

And the fashion shows and media are paying attention

Executive Editor and Co-Founder of NYFW Plus (September 9-13 2015) Brandee Joyner told Manik Mag a lifestyle magazine for the curvaceous woman ldquoItrsquos time for plus-size fashion to be mainstreamed Therersquos no reason why more plus-size celebrities shouldnrsquot be rocking the latest from plus-size designersrdquo

Even the ultimate New York media insider The New Yorker ex-hibits an evolving attitude ldquoFor anyone accustomed to navigating the anxious crowds at uptown Fashion Week Full Figured Fashion Week can feel like passing from a land of famine into one of plenty The guests are more racially diversemdashthere were plenty of white people but much of the crowd was African-American and Latinomdashand they come in every shape and size short women with slim waists and enormous breasts tall women with narrow shoulders and thick torsos round women pear-shaped women and a few mesmerized men The atmosphere is celebratory rather than cut-throatrdquo (The New Yorker Sept 22 2014 ldquoThe Plus Siderdquo by Lizzie Widdicombe)

ldquoOnly 5 of all designs are created with plus size in mindrdquo

mdashCATHERINE SCHULLER AICI CIP

ldquoIrsquom making it so that everyday fashion shows just treat the runway as a metaphor for liferdquo

mdashCATHERINE SCHULLER ABBEYPOST MARCH 2015

The innovative company Alvanon specializing

in scanning technology to improve garment fit for the fashion industry has now developed a dress form based on thousands of scans of women and pro-portioned for sizes 16 and above This will provide designers with a key tool that allows them to design specifically for the larger figure

ldquoI thought the research behind the forms into body shapes was very interest-ing The forms have the womenrsquos curves in all the right places and the way the garments fall on this form is very close to how they would fall on a real bodyrdquo

mdashCARLA WOIDT TEMPERLEYALVANON CLIENT

The Association of Image Consultants International | 23

FEATURE

I would like AICI to continue developing a high level of ethics for image consultants I want AICI to inspire the next generation to have high values and to be seen with respect while changing the lives of others mdash ROSSY GARBBEZ AICI CIM

AICI will build success at the brand level without losing the human connection Members will be stakeholders in a resourceful and valuable community of image professionals who appreciate the value of the important work that they do mdash DOMINIQUE ISBECQUE AICI CIP FOUNDER

I believe the international front is incredibly important and we need to include countries like Italy and France Itrsquos vital that AICI grow and expand through Europe Asia and Africa mdash EVA KOECK-ERIPEK AICI CIM

I see AICI growing stronger via more international members and chapters giving AICI a stronger global perspective mdash HELENA CHENN AICI CIM

AICI will experience many changes Electronics will continue to grow in the running of AICI as well as in consultantsrsquo businesses Electronics however are somewhat impersonal and I am concerned about the loss of personal service the one-on-one consultation Speaking to onersquos client face to face is so important mdash CORALYN LUNDELL AICI CIP FOUNDER

AICI will offer easier affordable access to high-level education through the use of technology worldwide Members will achieve higher levels of certification to strengthen their position in the industry and in the minds of consumers Membership will grow through alliances with academic partners and strong connections made at international conferences will encourage strategic partnerships mdash MARION GELLATLY AICI CIM

AICI will evolve image consulting to embrace self-esteem assessments personal development public relations marketing concerns and much more I foresee CEOs seeing the value of what has been ldquomissingrdquo throughout their companies and seeking us out The statistics continue to show that reputations are often built on the basis of a three-second first impression mdash DR JOYCE KNUDSEN AICI CIM

VISIONS FOR AICIA LOOK TO THE FUTURE REPORTED BY DONNA CAMERON SHAUNDA DURHAM HELEN FULIN HAO SUSAN HESSELGRAVE JINNY KO ZAKIYA MILLS-FRANCOIS MARILYN NEEL GUILIA SAMMARCO VANESSA SIMONETTI CAROLINA TAN KATHRYN WINTERLE-ILLO

24 | October 2015 magazine

What I see next is the way image is being accepted in the corporate world And now we even have the ability with IITTI to assess and measure soft skills AICI will grow and expand through the young people through the colleges that are coming on board Image consulting is basically going to explode in the world mdash LYNNE MARKS AICI CIM

For more business opportunities to image consultants we should offer AICI members more educational opportunities and information directly connected to business By doing this AICIrsquos reputation and influence will be enhanced globally mdash HITOMI K OHMORI AICI CIM

My hope for the future of our industry is that people will think of image consultants like they do an accountant interior designer or business coach But the only way that will happen is if we as an industry grow together collaboratively mdash JENNIFER PARKINSON AICI CIP FOUNDER

AICI has a bright future if we will respond to the needs of the people and the countries with regard to what we have to share and teach We must be recognized for providing the most accurate image information on all related topics mdash JUDITH RASBAND AICI CIM

Over the next decade I envision a strong fiscally sound association with a growing membership While not forgetting we are a US-based organization it is important to grow our global presence and strengthen our certification program mdash ANNA SOO WILDERMUTH AICI CIM

AICI will be in universities in every country that has a global presence AICI image consultants will soon have a fundamental role in many fields such as professional presence and personal image therapy They will serve on retainer or as a permanent position in corporations as well as being the go-to consultants for retailers mdash CARLA MATHIS AICI CIM

Information and the exchange of new ideas are rapidly coming from the emerging economies and the developing markets I envision AICI being far more global possibly decentralized as we adapt to a wider arena of thought leaders This will help image consultants be relevant in meeting the diverse needs of a wider clientele AICI will also play a larger role in helping its members tap into growth opportunities in the global marketplace mdash CHRISTINA ONG AICI CIM

I see AICI becoming predominantly international because certification is a high priority in the international world Hopefully we will have 10000 members in ten years Then we will have lots of interest in our services The biggest challenge is marketing our industry throughout the world As entrepreneurs we need to join forces as a large group to invest in a major marketing campaign mdash ELAINE STOLTZ AICI CIM

I am so impressed by what Irsquove heard here at Conference so far The vibrancy the expansion the direction that wersquore going I love the inclusiveness and diversity size race culture and age This is the direction Irsquod like to see AICI continue in the next decade mdash ALYCE PARSONS AICI CIP FOUNDER

The Association of Image Consultants International | 25

FEATURE

Estudiantes universitarios de la Carrera de imagen de todo el mundo podraacuten gozar de los benefi-cios de AICI a traveacutes de una membresiacutea disentildeada

especialmente para ellos

El pasado 29 de agosto durante la cena de gala de la Conferencia Mundial de AICI en Washington 2015 se formalizoacute la nueva membresiacutea acadeacutemica en la que estudiantes de diferentes universidades seraacuten parte de la Asociacioacuten teniendo diversos beneficios entre los que destacan mayor acercamiento al gremio garanti-zando su profesionalizacioacuten en el aacutembito de la imagen de acuerdo a estaacutendares internacionales

A traveacutes de esta nueva membresiacutea miles de futuros consultores en imagen podraacuten participar de forma activa dentro de la Asociacioacuten lo que permitiraacute que tengan acceso a nuevos conocimientos y tendencias de la profesioacuten

Jane Seaman AICI CIP Presidente Mundial de AICI comenta que durante los uacuteltimos 25 antildeos AICI se ha esforzado por desarrollar establecer e implementar los maacutes altos niveles de certificacioacuten en el aacuterea de Asesoriacutea de Imagen en el mundo a lo que agrega que la membresiacutea acadeacutemica es una forma de abrir nuevas oportunidades a los futuros talentos en el aacuterea de la consultoriacutea con programas educativos y certificacio-nes que les den la visioacuten de nuestra asociacioacuten

ldquoLa idea de acercar a los estudiantes a la Asociacioacuten Internacional de Consultores en Imagen AICI nace de la necesidad de fortalecer los estaacutendares educativos con los que un egresado se incorpora al aacutembito profe-sional Mediante una serie de acciones el estudiante tendraacute la oportunidad de aprender e interactuar con expertos de talla internacionalrdquo comenta Manolo Tru-jillo Coordinador de la Licenciatura en Imagen Ejecu-tiva y Corporativa de la Universidad Franco Ingleacutes

Por su parte Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Presidente Saliente de AICI Capiacutetulo Meacutexico precisoacute que la mem-bresiacutea acadeacutemica constituye una gran oportunidad ya que establece un viacutenculo directo entre el quehacer uni-versitario y la AICI ldquoPara nuestros estudiantes significa el acceso a educacioacuten de calidad y para nuestro equipo docente se convierte en una guiacutea para impartir caacutetedra de acuerdo a las competencias baacutesicas de la profesioacutenrdquo

LILIANA LUNA se desempentildea como VP Eacutetica y Proto-colo de AICI Capiacutetulo Meacutexico

De izquierda a derecha Hildeberto Martiacutenez Vicerrector de la Universidad Valle Continental Monterrey y Past President de AICI Capiacutetulo Meacutexico Manolo Trujillo Coordinador de la Licenciatura en Imagen Ejecutiva y Corporativa del IUFIM y Vicepresidente de Educacioacuten de AICI Capiacutetulo Meacutexico Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Ing Alain Galicia Pimentel coordinador de tecnologiacuteas de la informacioacuten del IUFIM

AICI PRESENTA LA NUEVA MEMBRESIacuteA ACADEacuteMICAPOR LILIANA LUNA

26 | October 2015 magazine

University students around the world who are pursuing careers in image consulting will be able to enjoy AICI benefits with a membership

designed especially for them

On August 29 during the gala dinner of the 2015 AICI Global Conference in Washington DC the new academic membership was formally introduced

This alliance founded on AICI international standards marks a significant milestone in guaranteeing the expertise and credentials of image professionals Through this new affiliation thousands of future image consultants will be able to take an active role in AICI allowing them to have access to the most current knowledge and innovations in the image industry

AICI President Jane Seaman AICI CIP stated that during the last 25 years AICI has strived to develop establish and implement the highest certification levels in the image profession and she added that the academic membership is a way of opening new opportunities for future professionals in the

image industry providing educational programs and certification that will promote the vision of AICI

ldquoThe idea of bringing students into the International Association of Image Consultants was born of the need to strengthen the educational standards with which a graduate enters the professional field Through a series of steps the student will have an opportunity to learn and interact with experts of international staturerdquo explained Manolo Trujillo Coordinator of the Degree in Executive and Corporate Image of La Universidad Franco Ingleacutes

Hildeberto Martiacutenez Vice Chancellor of La Universidad Valle Continental Monterrey added that the academic membership constitutes a great opportunity because it establishes a direct link from university studies to AICI ldquoFor our students it means access to quality education and for our teaching team it becomes a solid framework of fundamental competencies for the image professionrdquo

LILIANA LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

Victor Vaacutezquez Tesorero de AICI Capiacutetulo Meacutexico firmando como testigo de la Universidad Valle Continental en la ceremonia de la membresiacutea acadeacutemica

Mtro Uriel Galicia Hernaacutendez Presidente del Consejo de administracioacuten del IUFIM Coca Sevilla AICI CIP VP de Comunicaciones de AICI Global y Presidente de AICI Capiacutetulo Meacutexico

AICI PRESENTS THE NEW ACADEMIC MEMBERSHIPBY LILIANA LUNA

The Association of Image Consultants International | 27

BETWEEN US

FIRST TIME MY EXPERIENCE AT THE 2015 AICI GLOBAL CONFERENCEPOR VANESSA SIMONETTI

Pocas veces en la vida uno tiene la oportunidad de aprender tanto en tan poco tiempo en primer lugar por los conocimientos y

experiencias compartidas por los participantes de todo el mundo pero mucho maacutes importante por el ejemplo de sencillez humildad y sabiduriacutea de vida del equipo humano que dirigioacute este evento Conociacute personas que han logrado meacuteritos impresionantes y son incluso reconocidas como Guruacutes en sus respectivos mercados pero no han permitido que el eacutexito y la fama los distraigan de su principal misioacuten DAR Dar a las personas que lo necesitan las herramientas y orientacioacuten para que a traveacutes del mejoramiento de su imagen logren ser mejores personas y profesionales proyectando una imagen en perfecta armoniacutea con sus valores y objetivos

Vuelvo a Peruacute con la sensacioacuten incomparable de tener nuevos grandes amigos de todo el mundo a quienes ofrezco mi casa como suya

Only a few times in life do you have the opportunity to learn so much in such a short time This was the case at the AICI International

Conference First because of the knowledge and experiences shared by attendees from around the world but even more important due to the example of simplicity humility and wisdom about life displayed by the team who led this event

I met people who have achieved remarkable success and are recognized as gurus in their respective markets However they have not let success and fame distract them from their primary mission to GIVE They give people the tools and guidance to improve their image helping them to become better people and professionals and to project an image in perfect harmony with their values and goals

I returned to Peruacute with the unique feeling of having great new friends from around the world and I look forward to welcoming you should you visit

VANESSA SIMONETTI left the corporate sector to become an independent image consultant based in Lima Peru Since 2014 she has promoted IITTI standards and certification for professionals organizing corporate training and workshops for personal image management

28 | October 2015 magazine

BY CAROLINA D TAN AICI FLC

270 PARTICIPANTS FROM 32COUNTRIES this is a united nations conference of image professionals

For me the warm welcome began days before the conference formally opened As I was exploring the Renaissance Arlington Capital View Hotel I was greeted by the President of the AICI Washington DC Chapter the beautiful Cindy Ann Peterson AICI FLC

The next two days we toured the US Capitol and then explored the National Gallery of Art with Carla Mathis AICI CIM co-author of the image industry classic The Triumph of Individual Style I enjoyed meeting new friends some of whom I was already connected with online

Dr Jennifer Baumgartner opened the conference with a presentation that was inspiring and that challenged ldquofast-fashionrdquo

Howard Robertsrsquo animated and entertaining delivery of his ldquoBrand Your Inspiration to Create Your Own Brandrdquo used the entertainer Madonna as an example of a music icon who has sustained the magic for decades by having a strong brand

I was asked to participate in the ldquoAICI Walks the Runwayrdquo fashion show a new event at the conference Being a former model helped boost my confidence It was fantastic to wear the original creation of one of AICIrsquos talented designers Delby Bragais AICI CIP whose SpringSummer 2016 Collection was to be showcased at the inaugural Style Fashion Week in New York City on September 10

The CIM Round Table discussions inspired us as we moved from table to table absorbing a rapid flow of valuable information Thank you to all of our Certified Image Masters and Founders as they shared generously from the heart

The Association of Image Consultants International | 29

The evening gala was a real showcase of achievements elegance beauty and dancing

Lastly if you think for a moment that momentum slowed on the last day yoursquore wrong the four-hour session with Sarah Hathorn AICI CIM was powerful I emerged committed to reviewing analyzing and applying her principles in my consulting business

Sarah Brummitt AICI CIP and Sue Donnelly AICI CIP brought the conference to a brilliant close with their thought-provoking ldquoInspiring Change Making Over the Image Industryrdquo We were asked to clarify the ldquowhyrdquo in our image business instead of just the ldquohowrdquo and ldquowhatrdquo

So why is the AICI Global Conference worth the cost and 37 hours of flying from Manila to attend the conference Thatrsquos easy to answer

bull Friendshipsbull Professional learning at the highest levelbull Valuable collaborationsbull The certification advantagebull The in-person experience of seeing feeling

being with and believing in each other and what we do

Irsquom truly proud to be part of AICI

CAROLINA D TAN AICI FLC is the founder and president of Enhance Your Image Training Consultancy A former model and television host she is also an alumna of John Robert Powers International and has been its active consultant at the school for 16 years She was recognized at the AICI Conference Awards Night for achieving her FLC certification in 2015

BY GIULIA SAMMARCO

The first time I heard about AICI was from a dear friend of mine Martha Risco who had been a member of the Association for several years by

this time

As a clinical psychologist with an MBA and a banking and finance background I started working as an image consultant almost by chance Corporations both Peruvian and international began asking me to speak about protocol etiquette and human relationships from a psychological perspective So it was through their books and articles that I first became acquainted with some AICI members

Realizing the importance of certification and talking with Martha I came to the conclusion that becoming an AICI certified member was the best way to grow as a professional image consultant

When we learned that this yearrsquos conference was in Washington DC and AICI would be celebrating

its 25th anniversary it took us less than a minute to decide we had to be a part of it

It turned out to be everything we expected it to be We had a chance to meet and share time and experiences with the BEST image professionals I had the opportunity to sit and talk with masters Carla Mathis AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Dr Joyce Knudsen AICI CIM The AICI principles of being open generous and helping each other in everything we might need definitely proved to be true When I unfortunately became ill during the conference and needed a doctor I was accompanied by one of our Washington DC Chapter hosts chapter president Cindy Ann Peterson AICI FLC These ladies are so caring

Attending this conference opened my eyes to the significant difference we can make in other peoplersquos lives by helping them explore and express all the greatness they have inside

GIULIA SAMMARCO is a senior executive with experience managing institutional and public affairs corporate image communications corporate social responsibility and press strategies at an international level in finance telecom and banking She has a sincere interest in supporting the economic and social development of her homeland Peruacute

The Association of Image Consultants International | 31

EXPANDING THE VISION SUE DONNELLY RECEIVES AICIrsquoS JANE SEGERSTROM AWARD

This award is named in honor of the late Jane Segerstrom an AICI Houston Chapter and AICI

International Board member whose vision and association work set the foundation of AICIrsquos international growth The Jane Segerstrom Award first awarded in 1997 is bestowed upon a person who has helped to further our worldwide associationindustry vision

Sue Donnelly AICI CIP became the sixteenth recipient of the Jane Segerstrom award for her imaginative approach to expanding the field of image consulting Sue is known worldwide for her eclectic approach to style and her commitment to sharing her experience and insights with her fellow AICI image consultants (See the article on page 8 for a taste of Suersquos creativity and watch for an AICI GLOBAL profile in 2016)

RISING STAR AWARD NEHA MALHOTRA

The Rising Star Award is given to a new member who has achieved accelerated success

as a newcomer to the field

Neha Malhotra has been featured in leading newspapers for her active participation in fashion and lifestyle events corporate workshops and guest lectures Her workshops in India have been tailored to diverse

audiences including corporate employees couture clients and teenage girls She has leveraged her public speaking skills to grow her business reputation Additionally Neha has taken the initiative to connect with all AICI members in India and has enlisted their cooperation to help establish an AICI chapter there

THE AICI AWARD OF EXCELLENCE

Awards of Excellence are given to members who over the years have served AICI in a

variety of capacities demonstrating outstanding commitment to the growth and well being of the entire association The two recipients this year have contributed to AICI in so many ways a brief description does not do justice to their accomplishments

AWARD OF EXCELLENCE FOR CONTRIBUTION JOANNE RAE AICI CIP

Joanne Rae came onto the AICI International Board at a very challenging time in AICIrsquos history when the administration and financial viability of the organization was in peril Today AICI is experiencing a new era including a strong management company relationship financial stability membership growth and a 25th anniversary conference that is an incredible celebration of AICIrsquos achievements to date All of this has been made possible because of Joannersquos dedication to AICI (Read more about Joanne in the

Member Spotlight from the April 2015 issue of AICI GLOBAL)

AWARD OF EXCELLENCE FOR PARTICIPATION JOSEPHINE LUI AICI CIP

Josephine Luirsquos commitment to AICI has been tireless The current President of AICI Malaysia Chapter she served on the Board as VP Education and President Elect from 2010 to 2014 and she was voted 2013 Chapter Member of the Year by her fellow AICI Malaysia Chapter members Josephine has worked diligently to showcase the presence of AICI in Malaysia including her appearance in 2010 as one of the six international speakers at the Business Network International World Conference in Malaysia

BETWEEN US

A CONSTELLATION OF AICI STARS

32 | October 2015 magazine

BETWEEN US

AICIrsquoS IMMIE BRAVO AWARD GOES TO NICKOLAY LAMMBY SUSAN HESSELGRAVE AICI FLC

ldquoI am without a doubt the worst-dressed person here tonightrdquo Nevertheless the

young man in denim and sneakers who stepped up to the podium to accept AICIrsquos Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo) has made an impact on the development of positive self-image that will be felt by the entire image profession over the decades to come

Nickolay Lamm is a visionary in the truest sense of the word At age 26 he has already built a significant career as an artist and researcher creating thought-provoking vividly designed content on the internet

One of his passions is a concern with the negative impact on self-image of idealized media depictions of the human form That led to his asking this question in 2013 What if fashion dolls were made using standard human body proportions His project was discussed by HuffingtonPost Today Time LA

Times Good Morning America CNN CBS The Daily Beast and even Cosmopolitan

Then people started asking ldquoWhere can we buy these dollsrdquo

The visionary became an inventor On March 5 2014 Lamm launched a crowdfunding campaign to produce dolls with typical human body proportions More than 13621 backers preordered over 19000 dolls A mere eight months later Lammily was born A beautiful ldquoregularrdquo teenager she now has her own fans website and Lammily TV

Lamm says he created ldquoregular Barbierdquo for one reason ldquoI wanted to show that average is beautifulrdquo

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

AICI recognizes outstanding contributions in the field of image by persons or companies outside the association with the Image Makers Merit of Industry Excellence Bravo Award (IMMIE Bravo)

ldquoSome interpreted the crowdfunding campaign slogan ldquoAverage is Beautifulrdquo as a message of aspiring to mediocrity or creating a new societal standard However I see lsquoaveragersquo as inclusive of all of us not a standard which excludes I want to show that reality is beautiful that life is beautiful and there should be a line of dolls which reflects this factrdquomdashNICKOLAY LAMM ldquoTHE FUTURE OF LAMMILYrdquo

Nick

ola

y Lam

m

The Association of Image Consultants International | 33

BETWEEN US

Recipients of the AICI Presidentrsquos Award are chosen at the end of the Presidentrsquos term and given to individuals who the President deems to have

made a very special contribution to the development and growth of AICI The 2015 recipients of the newly established award

DELBY BRAGAIS AICI CIP for the incredible work she did on developing and introducing the FLC live proctor option introducing the FLC paper exam in Chinese and achieving the highest number of FLC test registrations in any one year in AICIrsquos history

RIET DE VLIEGER AICI CIP for her hard work and determination in implementing AICI City Circles a new chapter rebate policy and being the seed to our new Academic Membership program Thanks to all

three of these projects she has laid the foundations for considerable growth of AICI membership

SUSAN HESSELGRAVE AICI FLC for her hard work on the AICI GLOBAL magazine She has raised the professionalism of the publication to an entirely new level resulting in hundreds of thousands of external hits attracting new Preferred Partners and exemplifying AICIrsquos mission to set and promote the highest professional standards for image consultants

MANOLO TRUJILLO for his support and contribution to the successful launch of the new AICI Academic Membership project He has been an incredible force working behind the scenes to bring this idea to fruition Building relationships with universities he has helped open the doors to hundreds of students to be a part of AICIrsquos educational programs

CHAPTER AWARD FOR ACHIEVEMENTMEXICO CITY CHAPTER Exemplary achievements in certification chapter growth and new initiatives to further the vision of AICI including the launch of academic membership and their selection as the host chapter for the 2017 AICI Global Conference

CHAPTER AWARD FOR CERTIFICATIONMEXICO CITY CHAPTER Hosting the first FLC Online Proctor (OLP) group test at a chapter

MALAYSIA CHAPTER Hosting the pilot FLC Paper Test in two languages simultaneously

CHAPTER AWARD FOR EDUCATIONSAN FRANCISCO BAY AREA CHAPTER Consistently offering a high quality Education Conference with members coming from around the world to attend

CHAPTER AWARD FOR GROWTHHONG KONG CHAPTER Chapter growth with membership increasing by almost 200 in one year

MEXICO CITY CHAPTER Growth for AICI through the implementation of the academic membership initiative

NEW AWARD DEBUTS AT CONFERENCETHE PRESIDENTrsquoS AWARD

AICI CHAPTER AWARDS

34 | October 2015 magazine

2015 AICI CHAPTER PHILANTHROPY AWARDAICI Malaysia Chapter donated all profits from their 3rd Educational Conference plus a contribution from the Chapter to support PERKIM a non-governmental organization that works to assist the welfare of patients with ichthyosis in Malaysia Icthyosis is a skin disease that is in most cases congenital Victims of the disease find it difficult to secure education or employment due to discrimination because of their disfigurement They are also unable to work in very hot environment as they may get heat stroke due to their skin condition There are over 300 patients with this disease in Malaysia It is their hope that Malaysians will come to accept them as part of the society

AICI Washington DC Metro Chapter adopted the Dress for Success Project which helps women get back into the

workforce by providing clothing coaching and training During the Chapterrsquos ldquoDonation Driverdquo in April this year the Chapter helped in the collection of suits other business-appropriate apparel shoes and accessories for the project

2015 AICI INDIVIDUAL PHILANTHROPY AWARDSunny Wang Yun AICI FLC (AICI Beijing Chapter) is dedicated to helping children and young people from vulnerable social groups Her philanthropic efforts have

been aimed at promoting their mental health as well as providing practical social skills to have a happy life

During the past two years Sunny gave lectures on various occasions to college students who are from extraordinarily poor families She coached them individually and as a group in how to use dress and image skills to make a difference in their lives As a volunteer in a local school for deaf and hearing-Impaired children she taught childrenrsquos etiquette a skill not normally provided for this special needs population

AICI GIVES BACKTHE 2015 PHILANTHROPY AWARDS

CHAPTER MEMBER OF THE YEAR AWARDS

SILVIA GUERRA AICI FLCndashGuadalajara ChapterSHANNA PECORARO AICI CIPndashNew YorkTri-State Chapter KEIKO COUCH AICI CIPndashTokyo ChapterWENDY CRESPI FRANCO AICI FLCndashMexico City ChapterSANDRA OTIPKAndashChile-Santiago ChapterCINDY TIENndashSingapore ChapterJOANNE RAE AICI CIPndashWashington DC Metro ChapterCAROL ROBICHAUD AICI CIPndashCanada ChapterDAISY CHONG SACK MOIndashMalaysia Chapter

Chapter Member of the Year awardees will be featured in the January 2016 issue of AICI GLOBAL

The Association of Image Consultants International | 35

BETWEEN US

KOREA BUSAN CHAPTER

SHANGHAI CHAPTER

AICI WELCOMES TWO NEW CHAPTERS

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

ROSSY GARBBEZ Rossy Garbbez AICI CIM

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Sarah Hathorn AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Soo Wildermuth AICI CIM

Rossy is president of Garbbez Consulting Group as well as

founder and past president of the AICI Guadalajara Chapter She is also the first AICI member in Latin America to achieve her Certified Image Master certification She has appeared on Televiso Guadalajara and written for Suit Magazine Negocios Vanitips among others She is the author of the book LOGRA TU MEJOR IMAGEN MUJER published by Editorial Trillas (2010)

CONGRATULATIONS ROSSY ON YOUR ACHIEVEMENT

36 | October 2015 magazine

UPCOMING EVENTSCONSULTORIacuteA DE GRAN LUJOLarisa Hinojosa LH Style Coach

Thursday October 8 2015 1200pm CDT mdash MEXICO-GUADALAJARA

For more information visit Consultoria de Gran Lujo

HOW TO TAKE THE WORK OUT OF NETWORKINGJim Roman Business Development Expert

Tuesday October 13 2015 1200pm EDT mdash NEW YORK

For more information visit How to Take the Work Out of Networking

INTERNATIONAL IMAGE CONSULTANT DAY CELEBRATE WITH AICI Monday November 23 2015

Download IICD graphics here International Image Consultant Day

LA COMUNICACIOacuteN NO VERBAL UNA HERRAMIENTA DE PODERManolo Trujillo LIEC Imagen Ejecutiva y Corporativa

Wednesday November 25 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La comunicacioacuten no verbal una herramienta de poder

ldquoPLANIFICA TU EacuteXITOrdquo GANA MAacuteS Y TRABAJA MEJOR COMO CONSULTOR DE IMAGENCarie Mercier-Lafond Karysa y Expertos en Imagen

Wednesday December 2 2015 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit Planifica tu Eacutexito

LA VESTIMENTA SENSACIONES QUE PRODUCEN Y SUS PERCEPCIONESPaty Valdes AICI FLC

Wednesday January 13 2016 1200pm CST mdash MEXICO-GUADALAJARA

For more information visit La Vestimenta Sensaciones que producen y sus Percepciones

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

The Association of Image Consultants International | 37

DONNA CAMERON previously worked in film multimedia and marketing before establishing and managing a number of programs in the Australian public sector to help marginalized people transform their lives through confidence building presentation and employment opportunities Her initiatives were recognized with two Prime Ministerrsquos Awards She established Body Map Wellbeing + Style Strategies in 2012 with her sister Dr Nadine Cameron Donna is also the President of the AICI Melbourne Chapter in Australia

SHAUNDA DURHAM is the director of an academic support center that helps develop studentsrsquo public speaking and presenting capabilities and is a communication instructor in Northern Virginia She conducts professional development workshops for students focusing on image business and professional communication Currently pursuing Image Consultant Certification from the Fashion Institute of Technology she plans to open a consulting business specializing in image and professional development for the diverse college student population

ZAKIYA MILLS-FRANCOIS is the owner and Managing Director of ZM Image Consultants Limited based on the Caribbean island of Trinidad and Tobago She has over 10 years of experience in marketing branding PR corporate communications crisis communications protocol and events management Zakiya has many publishing credits to her name including as a weekly writer for the Consumer Tips Column in the Trinidad Express and Guardian Newspapers from 2004-2007 and as editor of the quarterly professional magazines MILLnet (manufacturing) and BG Life (energy) She is certified by the London Image Institute in Advanced Image Consulting and Professional Development

STEFANIA ROLANDELLI is the mother of twins who she says ldquohave taught me to watch the world with curiosityrdquo Born by the sea in Liguria Italy she currently lives in Sasso Marconi near Bologna Extensive travelling for her former career in sales taught her to deal with people of all ages genders nationalities personalities and cultures Stefania decided to explore the world of image because she is fascinated by its expressive strength and she wanted ldquoto look beyond what I see in order not to judge it but to attach a meaning to itrdquo Origami Image Consulting

INTRODUCING THE AICI GLOBAL

EDITORIAL TEAMWhen I put out the call for volunteers to assist with AICI GLOBAL I had no idea that there would be so many enthusiastic responses from such highly qualified candidates (including the magazinersquos former Editor in Chief Thea Wood AICI FLC) It is with pleasure and gratitude that I introduce the new members of the AICI GLOBAL Editorial Team Starting with this issue their assistance in producing the magazine is significant They join me and our proofreaders Bernie Burson AICI FLC and Beth Strange AICI CIP

mdash SUSAN HESSELGRAVE EDITOR IN CHIEF

BETWEEN US

38 | October 2015 magazine

JOAN VAN ALLEN brings over 15 years of experience managing technology and marketing programs in the corporate sector as well as considerable experience coordinating corporate personal and recreational events to her new career in image consulting Currently attending the Fashion Institute of Technology in New York she has started her own business Starlight Total Image Joan is a food and wine enthusiast who lives on the Fox River northwest of Chicago Illinois She is also a local chapter president of the National Association of Professional Women

KATHRYN WINTERLE-ILLO is the founder and president of All Seasons Image Consultants LLC located in Medford Lakes New Jersey just outside of Philadelphia Pennsylvania In addition to image consulting Kathryn is an attorney with the State of New Jersey and a sales associate for a retailer of classic womenrsquos apparel She and her husband Jim enjoy lakefront living traveling and spending time with their two beautiful grandchildren

THEA WOOD AICI FLC is Austinrsquos Signature Stylist as well as the co-host of Over40Chat on Twitter Shersquos also a public speaker and freelance writer who specializes in image consulting for women over 40 in male-dominated industries Her advice has appeared on local television and radio shows in Austin as well as national media like Fox News Magazine The Fashion Spot and RetailMeNotcom Thea hasnrsquot missed an episode of Project Runway in 14 seasons and still dreams of being a rockstar

The Association of Image Consultants International | 39

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

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THE 2015 AICI GLOBAL

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POWERFUL SATURDAY

CELEBRATING 25 YEARS

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NEXT ISSUE JANUARY 2016

Page 14: AICI Global October 2015

If any of these three questions resulted in a ldquonordquo or ldquomaybe notrdquo then the problem doesnrsquot begin and end with your customer-facing employees That is simply where itrsquos showing up today because the branding through your people process has failed

An expert image consultant is someone who can help leaders in this corporate dilemma They are equipped to identify where and how to remedy the root causes of a brand culture that sprouts issues in morale customer service and public relations

HERE IS WHAT TO SEEK OUT WHEN ENGAGING AN IMAGE CON-SULTANT BEST SUITED TO YOUR ORGANIZATIONrsquoS NEEDS

1 INTERNATIONAL EXPERTISE LOCAL RELEVANCE

While the world has become a global marketplace an image con-sultant with firsthand experience of the region and culture where

your business operates brings richer insights that will make all the difference Local relevance im-pacts change because it brings to life what matters to people such as specific values attached to service excellence

2 ACCREDITATION

Excellence is best measured through industry benchmarking Inquire about the consultantrsquos credentials with professional bodies such as the Association of Image Consultants International (AICI) The resource directory on AICIrsquos website will also help you locate professionally certified image consultants in your area

3 PROVEN PROCESS

Every brand is unique Thatrsquos why leading image consultants work with their clients in close partner-ship to ensure sustainable results over timemdashfrom customizing their proven branding process around

your organization to fostering team

engagement delivering solutions

and engaging in post-training

follow-up measures

Following these guidelines or-

ganizations can launch an image

management program with clear

internal objectives Your people

can turn every service touch point

into an opportunity to build a brand

culture of excellence Bridging the

gap between lofty corporate brand

promises and tangible service excel-

lence through your people adds the

polish that builds profits

To learn more about how image

consulting can revitalize your or-

ganizationrsquos corporate culture and

breathe life into every customer

brand encounter visit wwwaiciorg

You can also invite your team to

attempt an image and etiquette quiz

at wwwiittiorg

ldquoThe [image training] program we have is tailored to our needs and represents what we stand for aligning with our brand and the way we do business It has captured our essence and helped us to create customer-driven employees not only through how they dress but how they represent our business and most importantly themselvesrdquo

ndash HEAD OF LEARNING AND DEVELOPMENT ANZ SINGAPORE

The Association of Image Consultants International | 15

TEN TOP TIPS FROM AN INTERNATIONAL RECRUITER BY CHRISTINE GREENEISEN

MASTER INSIGHTS

CHRISTINE GREENEISEN is the founder and president of Search Plus International serving corporate clients in the automotive aerospace biomedical and high tech industries Here she offers insights from her 30+ years in recruiting on how hiring managers can improve the interview process so they attract and employ the best candidates

When confirming the interview appoint-ment include the appropriate dress code for that interview

Why Different venues industries or even days of the week can make a difference as to what dress is appropriate

As the Interviewer you are the face of the organization How you dress communicate and conduct yourself sets the tone and plays a major factor in recruiting best talent

Make sure you review the candidatesrsquo resumes ahead of time making notes on their resumes pertaining to questions you may have This sends a signal to candidates as to the importance and seriousness of filling the position with the right person

Be prompt There may be time constraints (flights other scheduled interviewer participants etc) If you find you are running late or have an unexpected conflict have another member of your interview team exchange herhis time slot with you Or have a company representative take the candidate to another

room (conference room etc) offering refreshments and company materials with an apology for the delay

16 | October 2015 magazine

Remember that the candidates are interviewing you as much as you are interviewing them Treat them as a guest with a friendly smile and in a profes-sional courteous manner Even if the candidate does not fit the role you want them to go away thinking ldquoWhat a great company I would like to work thererdquo Candidates

talk They can be your best advertising tool or not

Most candidates are a little apprehensive or nervous at first so take this opportunity to put them at ease Ask them about their driveflight to the company give them an overview of the companyposition begin the interview by asking about the candidatersquos first employer

Be a good listener When asking questions donrsquot lead the answers ndash pause and al-low them to answer

Be current on the legal-ity of questions you can ask

Keep the interview on track Going off the subject matter or too much story-telling will weaken your ability to assess the personrsquos abilities and cut into other participantsrsquo scheduled time

In concluding the interview thank them for coming in offer a strong handshake and walk them to the exit or the next interviewerrsquos office (And be sure to show them where the restrooms are located)

The Association of Image Consultants International | 17

Prepping for an in-person interview can be

overwhelming With technology itrsquos even more difficult because companies can now research

YOU online before the interview<