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JULY 2015 AICI GL BAL MISSION ISSUE AICI REACHES OUT TO THE FUTURE CATAPULT YOUR CAREER AT CONFERENCE MEMBER SPOTLIGHT: SUE JACOBS TELLING OUR STORY

AICI Global July 2015

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Page 1: AICI Global July 2015

JULY2015

AICI GL BALM I S S I O N I S S U E

AICI REACHES OUT TO THE FUTURE

CATAPULT YOUR CAREER AT CONFERENCE

MEMBER SPOTLIGHTSUE JACOBS

TELLING OUR STORY

2 | July 2015 magazine

EDITORrsquoS NOTEAUGUST 28 THE SECOND DAY OF OUR AICI GLOBAL CONFERENCE IN WASHINGTON DC WILL MARK THE ANNIVERSARY OF ONE OF THE MOST POWERFUL MOMENTS IN AMERICAN HISTORY

This is the day when Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in front of a sea of people and proclaimed ldquoI have a dream that one day this nation will rise up and live out the true meaning of its creed lsquoWe hold these truths to be self-evident that all men are created equalrsquordquo

Many of our AICI members will be arriving from countries around the globe and perhaps visiting our nationrsquos capital for the first time So it seems necessary and appropriate to add to this issue some living history (see pages 14-15) as a counterbalance to the cornucopia of dazzling monuments and museums that awaits your arrival

Embedded in the story of every monument in this city is a mission A mission that inspired others to action a mission that bore results acts of bravery or visionary planning or devotion As you read the personal stories in this issue I hope that you will be inspired to reflect on your own personal mission How might you weave your mission into your image consulting career What can you share with others at the Conference Each of us has our own inspiring story that we can use to empower our work

And what of the American mission American society struggles daily to live up to the ideals set forth in the Declaration of Independence As a nation we have not yet achieved Dr Kingrsquos dream But we carry the torch Because we do believe in what we cannot yet see

PROUD TO BE AICI

Susan Hesselgrave AICI FLC

Editor in Chief

2015AICI BOARD OF DIRECTORS

President ndash

Jane Seaman AICI CIP

Secretary ndash

Lucy Liang AICI CIP

Treasurer ndash

Chris Fulkerson AICI CIP

VP Certification ndash

Beth Strange AICI CIP

VP Human Resources ndash

Melissa Sugulas AICI FLC

VP Business Development ndash

Imogen Lamport AICI CIP

VP Conference ndash

Cecilia Stoeckicht AICI CIP

VP Education ndash

Keiko Nagao AICI FLC

VP Marketing ndash

Coca Sevilla AICI CIP

Executive Director ndash

Eric Ewald

AICI HEADQUARTERS1000 Westgate Drive Ste 252

St Paul MN 55114-1067

Phone 651-290-7468

Fax 651-290-2266

wwwAICIorg

Comments about the magazineeditoraiciorg

The Association of Image Consultants International | 3

PUBLICATION CREDITS

Issue 11EDITOR IN CHIEFSusan Hesselgrave AICI FLC

MANAGING EDITORThea Wood AICI FLC

VP COMMUNICATIONSCoca Sevilla AICI CIP

VP BUSINESS DEVELOPMENTImogen Lamport AIC CIP

FEATURED CONTRIBUTORSDelby Bragais AICI CIPPamela Judd AICI CIPLiliana de LunaSusan Hesselgrave AICI FLCDebra Lindquist MA AICI CIPLynne Marks AICI CIMCatherine ScholzeJane Seaman AICI CIPKaren Tsuo AICI CIPNadia ValdiviesoThea Wood AICI FLC

PROOFREADERSBernie Burson AICI FLC Beth Yvette Strange AICI CIP

LAYOUTLimb Design

AICI GLOBAL is produced quarterly by Association of Image Consultants International a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants AICI GLOBAL promotes AICIrsquos ideas activities interests and goals to its members Responsibility is not assumed for the opinions of writers or other articles AICI GLOBAL does not endorse or guarantee the products and services it advertises

2015copy Association of Image Consultants International All rights reserved

No part of this online publication may be duplicated or reproduced without permission from the publisher While every effort is made to ensure accuracy of information included in the magazine at the time of publication the publisher shall not be liable for damages arising from errors or omissions

FOLLOW USon twitter

LIKE USon facebook

4 | July 2015 magazine

PG07FEATUREPresidentrsquos Letter 7

AICI Reaches Out to the Future 8

Telling Our Story 10

From the Emancipation Proclamation to Today

150 Years of Struggle for Equal Rights 14

Member Spotlight Sue Jacobs 16

The Power of Pro Bono 21

PG23COMMUNICATIONSExecutive Presence 23

PG25CONFERENCEGlobal Conference Speakers 25

Catapult Your Career at Conference 26

PG29STYLEFabulous at Any Size 29

Seven Decades of American Style 30

PG36BETWEEN USAICI City Circles The Shortest Distance

Between Two Points 36

AICIrsquos Newest Certified Image Master

Sarah Hathorn 38

Certification News AICI Malaysia Chapter Hosts

Paper FLC Exam 38

Upcoming Events 39

Inside This Issue

The Association of Image Consultants International | 5

wwwaiciorgAuthentic_Beauty

aiciglobalgmailcom

The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in

1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication

As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world

Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a

ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all

If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle

of influence with every fellow AICI member I connect with and my credibility grows with every AICI success

Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us

I hope to see you there because we have much to celebrate

ONWARDS AND UPWARDSJANE

LETTER FROM THE PRESIDENT

ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA

The Association of Image Consultants International | 7

The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity

to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI

AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries

Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out

AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours

Over the past twelve months a number of universities in Mexico who offer image consulting as

a university degree have shown

interest in having access to AICIrsquos

training and accreditation

In March 2015 I embarked with

a team of colleagues from AICI

Mexico City Chapter -- Coca Sevilla

AICI FLC Hildeberto Martinez AICI

FLC Victor Vazquez and Manolo

Trujillo -- on an expedition across

Mexico Our goal was to learn more

about these exemplary universities

in the cities of Pueblo Mexico City

Toluca Guadalajara and Monterrey

At each of these institutions we

had the opportunity to meet with

administrators stakeholders and

faculty All of them were extremely

enthusiastic about the prospect of

being a part of AICI Collectively

they felt that having the ability

to offer their students access to

AICI tele-classes webinars FLC

certification local chapter events

conferences and AICI global

networking would enhance their

overall curriculum

FEATURE

AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP

8 | July 2015 magazine

As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation

At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish

Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate

image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve

In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality

What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be

honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

The Association of Image Consultants International | 9

FEATURE

This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years

and wanted to conduct business in Mexico A white-

haired skinny man with a little hunch to his shoulders

his thinking was linear and direct and he was

sometimes quick-tempered perhaps due to his career

as an engineer

An old-fashioned man he thought that women should

earn less than men and their professional potential was

at most as a middle manager Strangely enough for this

project he had decided to hire a 24-year-old woman

naiumlve and without that much experience to help him

on such an important project

Months went by and with some shouting stress and

a lot of stamina I conducted sessions to train him

in public speaking personal and corporate crisis

management speech writing personal image and

public relations A year later after a great effort he

was the candidate to chair one of the most important

associations of the industry Nine months after that he

was president of the main industry chamber which

gathered national and foreign associations

Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico

Without a doubt this is a story that teaches us the value of an image consultant

Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together

The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image

Today I am an independent consultant

LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES

Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL

will feature the best of the powerful stories submitted

THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA

THE WINNING ENTRY TELLING OUR STORY

10 | July 2015 magazine

La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a

la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas

Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida

Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros

7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta

Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida

Hoy soy consultora independiente

LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter

LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA

The Association of Image Consultants International | 11

ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY

沁云

Raquel Aragon

Diane Ballos

Catherine Bell AICI CIP

Beth Boreacutes

Wendy Buchanan

Jessica Cascante Saborio

Liliana de Luna

Rosario Galindo AICI CIP

Jainee Gandhi

Kayoko Ikuko Kozu AICI CIP

Carmina Iturriaga

Olen Juarez-Lim AICI FLC

Dr Joyce Knudsen AICI CIM

Katherine Lazaruk AICI FLC

Debra Lindquist AICI CIP

Ann Lindsay AICI FLC

Dina H Loomis AICI FLC

Kelly Machbitz AICI CIP

Daphne Magna AICI FLC

Neha Malhotra

Ale Marroquin AICI FLC

Carla Mathis AICI CIM

Colette Michelle AICI CIP

Emeritus

Atsuko Mikami AICI FLC

Ernest Moore

Beatriz Ocanto

Hitomi Ohmori AICI CIM

Cindy Ann Peterson AICI FLC

Marian Rothschild AICI FLC

Lorena Saca AICI FLC

Vanessa Simonetti

Jane Smith

Elaine Stoltz AICI CIM

Carolina D Tan

Cherrise Tan

Nadia Valdivieso Rolleri

Alheli Valerio

Ana Vasquez

Nelly Villarroel AICI FLC

Ginny Villegas

Peggy Rose Webster

Jacqueline Whitmore

Thea Wood AICI FLC

Saeko Yamazaki AICI FLC

Ferial Youakim AICI CIP

Yiran Zhenhua Xu AICI FLC

12 | July 2015 magazine

Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015

Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here

Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program

Enhance your career and your personal brand

Attract new clients grow your business Become more relevant to corporate clients Broaden your income base

Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom

Diane CraigPresident and Founder Corporate Class Inc

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

aIm

age D

esign ndash P

hoto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 2: AICI Global July 2015

2 | July 2015 magazine

EDITORrsquoS NOTEAUGUST 28 THE SECOND DAY OF OUR AICI GLOBAL CONFERENCE IN WASHINGTON DC WILL MARK THE ANNIVERSARY OF ONE OF THE MOST POWERFUL MOMENTS IN AMERICAN HISTORY

This is the day when Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in front of a sea of people and proclaimed ldquoI have a dream that one day this nation will rise up and live out the true meaning of its creed lsquoWe hold these truths to be self-evident that all men are created equalrsquordquo

Many of our AICI members will be arriving from countries around the globe and perhaps visiting our nationrsquos capital for the first time So it seems necessary and appropriate to add to this issue some living history (see pages 14-15) as a counterbalance to the cornucopia of dazzling monuments and museums that awaits your arrival

Embedded in the story of every monument in this city is a mission A mission that inspired others to action a mission that bore results acts of bravery or visionary planning or devotion As you read the personal stories in this issue I hope that you will be inspired to reflect on your own personal mission How might you weave your mission into your image consulting career What can you share with others at the Conference Each of us has our own inspiring story that we can use to empower our work

And what of the American mission American society struggles daily to live up to the ideals set forth in the Declaration of Independence As a nation we have not yet achieved Dr Kingrsquos dream But we carry the torch Because we do believe in what we cannot yet see

PROUD TO BE AICI

Susan Hesselgrave AICI FLC

Editor in Chief

2015AICI BOARD OF DIRECTORS

President ndash

Jane Seaman AICI CIP

Secretary ndash

Lucy Liang AICI CIP

Treasurer ndash

Chris Fulkerson AICI CIP

VP Certification ndash

Beth Strange AICI CIP

VP Human Resources ndash

Melissa Sugulas AICI FLC

VP Business Development ndash

Imogen Lamport AICI CIP

VP Conference ndash

Cecilia Stoeckicht AICI CIP

VP Education ndash

Keiko Nagao AICI FLC

VP Marketing ndash

Coca Sevilla AICI CIP

Executive Director ndash

Eric Ewald

AICI HEADQUARTERS1000 Westgate Drive Ste 252

St Paul MN 55114-1067

Phone 651-290-7468

Fax 651-290-2266

wwwAICIorg

Comments about the magazineeditoraiciorg

The Association of Image Consultants International | 3

PUBLICATION CREDITS

Issue 11EDITOR IN CHIEFSusan Hesselgrave AICI FLC

MANAGING EDITORThea Wood AICI FLC

VP COMMUNICATIONSCoca Sevilla AICI CIP

VP BUSINESS DEVELOPMENTImogen Lamport AIC CIP

FEATURED CONTRIBUTORSDelby Bragais AICI CIPPamela Judd AICI CIPLiliana de LunaSusan Hesselgrave AICI FLCDebra Lindquist MA AICI CIPLynne Marks AICI CIMCatherine ScholzeJane Seaman AICI CIPKaren Tsuo AICI CIPNadia ValdiviesoThea Wood AICI FLC

PROOFREADERSBernie Burson AICI FLC Beth Yvette Strange AICI CIP

LAYOUTLimb Design

AICI GLOBAL is produced quarterly by Association of Image Consultants International a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants AICI GLOBAL promotes AICIrsquos ideas activities interests and goals to its members Responsibility is not assumed for the opinions of writers or other articles AICI GLOBAL does not endorse or guarantee the products and services it advertises

2015copy Association of Image Consultants International All rights reserved

No part of this online publication may be duplicated or reproduced without permission from the publisher While every effort is made to ensure accuracy of information included in the magazine at the time of publication the publisher shall not be liable for damages arising from errors or omissions

FOLLOW USon twitter

LIKE USon facebook

4 | July 2015 magazine

PG07FEATUREPresidentrsquos Letter 7

AICI Reaches Out to the Future 8

Telling Our Story 10

From the Emancipation Proclamation to Today

150 Years of Struggle for Equal Rights 14

Member Spotlight Sue Jacobs 16

The Power of Pro Bono 21

PG23COMMUNICATIONSExecutive Presence 23

PG25CONFERENCEGlobal Conference Speakers 25

Catapult Your Career at Conference 26

PG29STYLEFabulous at Any Size 29

Seven Decades of American Style 30

PG36BETWEEN USAICI City Circles The Shortest Distance

Between Two Points 36

AICIrsquos Newest Certified Image Master

Sarah Hathorn 38

Certification News AICI Malaysia Chapter Hosts

Paper FLC Exam 38

Upcoming Events 39

Inside This Issue

The Association of Image Consultants International | 5

wwwaiciorgAuthentic_Beauty

aiciglobalgmailcom

The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in

1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication

As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world

Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a

ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all

If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle

of influence with every fellow AICI member I connect with and my credibility grows with every AICI success

Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us

I hope to see you there because we have much to celebrate

ONWARDS AND UPWARDSJANE

LETTER FROM THE PRESIDENT

ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA

The Association of Image Consultants International | 7

The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity

to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI

AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries

Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out

AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours

Over the past twelve months a number of universities in Mexico who offer image consulting as

a university degree have shown

interest in having access to AICIrsquos

training and accreditation

In March 2015 I embarked with

a team of colleagues from AICI

Mexico City Chapter -- Coca Sevilla

AICI FLC Hildeberto Martinez AICI

FLC Victor Vazquez and Manolo

Trujillo -- on an expedition across

Mexico Our goal was to learn more

about these exemplary universities

in the cities of Pueblo Mexico City

Toluca Guadalajara and Monterrey

At each of these institutions we

had the opportunity to meet with

administrators stakeholders and

faculty All of them were extremely

enthusiastic about the prospect of

being a part of AICI Collectively

they felt that having the ability

to offer their students access to

AICI tele-classes webinars FLC

certification local chapter events

conferences and AICI global

networking would enhance their

overall curriculum

FEATURE

AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP

8 | July 2015 magazine

As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation

At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish

Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate

image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve

In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality

What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be

honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

The Association of Image Consultants International | 9

FEATURE

This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years

and wanted to conduct business in Mexico A white-

haired skinny man with a little hunch to his shoulders

his thinking was linear and direct and he was

sometimes quick-tempered perhaps due to his career

as an engineer

An old-fashioned man he thought that women should

earn less than men and their professional potential was

at most as a middle manager Strangely enough for this

project he had decided to hire a 24-year-old woman

naiumlve and without that much experience to help him

on such an important project

Months went by and with some shouting stress and

a lot of stamina I conducted sessions to train him

in public speaking personal and corporate crisis

management speech writing personal image and

public relations A year later after a great effort he

was the candidate to chair one of the most important

associations of the industry Nine months after that he

was president of the main industry chamber which

gathered national and foreign associations

Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico

Without a doubt this is a story that teaches us the value of an image consultant

Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together

The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image

Today I am an independent consultant

LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES

Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL

will feature the best of the powerful stories submitted

THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA

THE WINNING ENTRY TELLING OUR STORY

10 | July 2015 magazine

La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a

la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas

Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida

Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros

7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta

Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida

Hoy soy consultora independiente

LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter

LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA

The Association of Image Consultants International | 11

ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY

沁云

Raquel Aragon

Diane Ballos

Catherine Bell AICI CIP

Beth Boreacutes

Wendy Buchanan

Jessica Cascante Saborio

Liliana de Luna

Rosario Galindo AICI CIP

Jainee Gandhi

Kayoko Ikuko Kozu AICI CIP

Carmina Iturriaga

Olen Juarez-Lim AICI FLC

Dr Joyce Knudsen AICI CIM

Katherine Lazaruk AICI FLC

Debra Lindquist AICI CIP

Ann Lindsay AICI FLC

Dina H Loomis AICI FLC

Kelly Machbitz AICI CIP

Daphne Magna AICI FLC

Neha Malhotra

Ale Marroquin AICI FLC

Carla Mathis AICI CIM

Colette Michelle AICI CIP

Emeritus

Atsuko Mikami AICI FLC

Ernest Moore

Beatriz Ocanto

Hitomi Ohmori AICI CIM

Cindy Ann Peterson AICI FLC

Marian Rothschild AICI FLC

Lorena Saca AICI FLC

Vanessa Simonetti

Jane Smith

Elaine Stoltz AICI CIM

Carolina D Tan

Cherrise Tan

Nadia Valdivieso Rolleri

Alheli Valerio

Ana Vasquez

Nelly Villarroel AICI FLC

Ginny Villegas

Peggy Rose Webster

Jacqueline Whitmore

Thea Wood AICI FLC

Saeko Yamazaki AICI FLC

Ferial Youakim AICI CIP

Yiran Zhenhua Xu AICI FLC

12 | July 2015 magazine

Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015

Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here

Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program

Enhance your career and your personal brand

Attract new clients grow your business Become more relevant to corporate clients Broaden your income base

Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom

Diane CraigPresident and Founder Corporate Class Inc

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

aIm

age D

esign ndash P

hoto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 3: AICI Global July 2015

EDITORrsquoS NOTEAUGUST 28 THE SECOND DAY OF OUR AICI GLOBAL CONFERENCE IN WASHINGTON DC WILL MARK THE ANNIVERSARY OF ONE OF THE MOST POWERFUL MOMENTS IN AMERICAN HISTORY

This is the day when Dr Martin Luther King Jr stood on the steps of the Lincoln Memorial in front of a sea of people and proclaimed ldquoI have a dream that one day this nation will rise up and live out the true meaning of its creed lsquoWe hold these truths to be self-evident that all men are created equalrsquordquo

Many of our AICI members will be arriving from countries around the globe and perhaps visiting our nationrsquos capital for the first time So it seems necessary and appropriate to add to this issue some living history (see pages 14-15) as a counterbalance to the cornucopia of dazzling monuments and museums that awaits your arrival

Embedded in the story of every monument in this city is a mission A mission that inspired others to action a mission that bore results acts of bravery or visionary planning or devotion As you read the personal stories in this issue I hope that you will be inspired to reflect on your own personal mission How might you weave your mission into your image consulting career What can you share with others at the Conference Each of us has our own inspiring story that we can use to empower our work

And what of the American mission American society struggles daily to live up to the ideals set forth in the Declaration of Independence As a nation we have not yet achieved Dr Kingrsquos dream But we carry the torch Because we do believe in what we cannot yet see

PROUD TO BE AICI

Susan Hesselgrave AICI FLC

Editor in Chief

2015AICI BOARD OF DIRECTORS

President ndash

Jane Seaman AICI CIP

Secretary ndash

Lucy Liang AICI CIP

Treasurer ndash

Chris Fulkerson AICI CIP

VP Certification ndash

Beth Strange AICI CIP

VP Human Resources ndash

Melissa Sugulas AICI FLC

VP Business Development ndash

Imogen Lamport AICI CIP

VP Conference ndash

Cecilia Stoeckicht AICI CIP

VP Education ndash

Keiko Nagao AICI FLC

VP Marketing ndash

Coca Sevilla AICI CIP

Executive Director ndash

Eric Ewald

AICI HEADQUARTERS1000 Westgate Drive Ste 252

St Paul MN 55114-1067

Phone 651-290-7468

Fax 651-290-2266

wwwAICIorg

Comments about the magazineeditoraiciorg

The Association of Image Consultants International | 3

PUBLICATION CREDITS

Issue 11EDITOR IN CHIEFSusan Hesselgrave AICI FLC

MANAGING EDITORThea Wood AICI FLC

VP COMMUNICATIONSCoca Sevilla AICI CIP

VP BUSINESS DEVELOPMENTImogen Lamport AIC CIP

FEATURED CONTRIBUTORSDelby Bragais AICI CIPPamela Judd AICI CIPLiliana de LunaSusan Hesselgrave AICI FLCDebra Lindquist MA AICI CIPLynne Marks AICI CIMCatherine ScholzeJane Seaman AICI CIPKaren Tsuo AICI CIPNadia ValdiviesoThea Wood AICI FLC

PROOFREADERSBernie Burson AICI FLC Beth Yvette Strange AICI CIP

LAYOUTLimb Design

AICI GLOBAL is produced quarterly by Association of Image Consultants International a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants AICI GLOBAL promotes AICIrsquos ideas activities interests and goals to its members Responsibility is not assumed for the opinions of writers or other articles AICI GLOBAL does not endorse or guarantee the products and services it advertises

2015copy Association of Image Consultants International All rights reserved

No part of this online publication may be duplicated or reproduced without permission from the publisher While every effort is made to ensure accuracy of information included in the magazine at the time of publication the publisher shall not be liable for damages arising from errors or omissions

FOLLOW USon twitter

LIKE USon facebook

4 | July 2015 magazine

PG07FEATUREPresidentrsquos Letter 7

AICI Reaches Out to the Future 8

Telling Our Story 10

From the Emancipation Proclamation to Today

150 Years of Struggle for Equal Rights 14

Member Spotlight Sue Jacobs 16

The Power of Pro Bono 21

PG23COMMUNICATIONSExecutive Presence 23

PG25CONFERENCEGlobal Conference Speakers 25

Catapult Your Career at Conference 26

PG29STYLEFabulous at Any Size 29

Seven Decades of American Style 30

PG36BETWEEN USAICI City Circles The Shortest Distance

Between Two Points 36

AICIrsquos Newest Certified Image Master

Sarah Hathorn 38

Certification News AICI Malaysia Chapter Hosts

Paper FLC Exam 38

Upcoming Events 39

Inside This Issue

The Association of Image Consultants International | 5

wwwaiciorgAuthentic_Beauty

aiciglobalgmailcom

The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in

1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication

As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world

Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a

ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all

If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle

of influence with every fellow AICI member I connect with and my credibility grows with every AICI success

Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us

I hope to see you there because we have much to celebrate

ONWARDS AND UPWARDSJANE

LETTER FROM THE PRESIDENT

ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA

The Association of Image Consultants International | 7

The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity

to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI

AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries

Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out

AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours

Over the past twelve months a number of universities in Mexico who offer image consulting as

a university degree have shown

interest in having access to AICIrsquos

training and accreditation

In March 2015 I embarked with

a team of colleagues from AICI

Mexico City Chapter -- Coca Sevilla

AICI FLC Hildeberto Martinez AICI

FLC Victor Vazquez and Manolo

Trujillo -- on an expedition across

Mexico Our goal was to learn more

about these exemplary universities

in the cities of Pueblo Mexico City

Toluca Guadalajara and Monterrey

At each of these institutions we

had the opportunity to meet with

administrators stakeholders and

faculty All of them were extremely

enthusiastic about the prospect of

being a part of AICI Collectively

they felt that having the ability

to offer their students access to

AICI tele-classes webinars FLC

certification local chapter events

conferences and AICI global

networking would enhance their

overall curriculum

FEATURE

AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP

8 | July 2015 magazine

As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation

At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish

Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate

image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve

In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality

What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be

honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

The Association of Image Consultants International | 9

FEATURE

This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years

and wanted to conduct business in Mexico A white-

haired skinny man with a little hunch to his shoulders

his thinking was linear and direct and he was

sometimes quick-tempered perhaps due to his career

as an engineer

An old-fashioned man he thought that women should

earn less than men and their professional potential was

at most as a middle manager Strangely enough for this

project he had decided to hire a 24-year-old woman

naiumlve and without that much experience to help him

on such an important project

Months went by and with some shouting stress and

a lot of stamina I conducted sessions to train him

in public speaking personal and corporate crisis

management speech writing personal image and

public relations A year later after a great effort he

was the candidate to chair one of the most important

associations of the industry Nine months after that he

was president of the main industry chamber which

gathered national and foreign associations

Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico

Without a doubt this is a story that teaches us the value of an image consultant

Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together

The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image

Today I am an independent consultant

LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES

Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL

will feature the best of the powerful stories submitted

THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA

THE WINNING ENTRY TELLING OUR STORY

10 | July 2015 magazine

La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a

la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas

Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida

Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros

7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta

Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida

Hoy soy consultora independiente

LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter

LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA

The Association of Image Consultants International | 11

ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY

沁云

Raquel Aragon

Diane Ballos

Catherine Bell AICI CIP

Beth Boreacutes

Wendy Buchanan

Jessica Cascante Saborio

Liliana de Luna

Rosario Galindo AICI CIP

Jainee Gandhi

Kayoko Ikuko Kozu AICI CIP

Carmina Iturriaga

Olen Juarez-Lim AICI FLC

Dr Joyce Knudsen AICI CIM

Katherine Lazaruk AICI FLC

Debra Lindquist AICI CIP

Ann Lindsay AICI FLC

Dina H Loomis AICI FLC

Kelly Machbitz AICI CIP

Daphne Magna AICI FLC

Neha Malhotra

Ale Marroquin AICI FLC

Carla Mathis AICI CIM

Colette Michelle AICI CIP

Emeritus

Atsuko Mikami AICI FLC

Ernest Moore

Beatriz Ocanto

Hitomi Ohmori AICI CIM

Cindy Ann Peterson AICI FLC

Marian Rothschild AICI FLC

Lorena Saca AICI FLC

Vanessa Simonetti

Jane Smith

Elaine Stoltz AICI CIM

Carolina D Tan

Cherrise Tan

Nadia Valdivieso Rolleri

Alheli Valerio

Ana Vasquez

Nelly Villarroel AICI FLC

Ginny Villegas

Peggy Rose Webster

Jacqueline Whitmore

Thea Wood AICI FLC

Saeko Yamazaki AICI FLC

Ferial Youakim AICI CIP

Yiran Zhenhua Xu AICI FLC

12 | July 2015 magazine

Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015

Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here

Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program

Enhance your career and your personal brand

Attract new clients grow your business Become more relevant to corporate clients Broaden your income base

Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom

Diane CraigPresident and Founder Corporate Class Inc

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

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16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

ge Design

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graph

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age D

esign ndash P

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The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

Ima

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Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 4: AICI Global July 2015

PUBLICATION CREDITS

Issue 11EDITOR IN CHIEFSusan Hesselgrave AICI FLC

MANAGING EDITORThea Wood AICI FLC

VP COMMUNICATIONSCoca Sevilla AICI CIP

VP BUSINESS DEVELOPMENTImogen Lamport AIC CIP

FEATURED CONTRIBUTORSDelby Bragais AICI CIPPamela Judd AICI CIPLiliana de LunaSusan Hesselgrave AICI FLCDebra Lindquist MA AICI CIPLynne Marks AICI CIMCatherine ScholzeJane Seaman AICI CIPKaren Tsuo AICI CIPNadia ValdiviesoThea Wood AICI FLC

PROOFREADERSBernie Burson AICI FLC Beth Yvette Strange AICI CIP

LAYOUTLimb Design

AICI GLOBAL is produced quarterly by Association of Image Consultants International a nonprofit dedicated to advancing the level of professionalism and enhancing the recognition of image consultants AICI GLOBAL promotes AICIrsquos ideas activities interests and goals to its members Responsibility is not assumed for the opinions of writers or other articles AICI GLOBAL does not endorse or guarantee the products and services it advertises

2015copy Association of Image Consultants International All rights reserved

No part of this online publication may be duplicated or reproduced without permission from the publisher While every effort is made to ensure accuracy of information included in the magazine at the time of publication the publisher shall not be liable for damages arising from errors or omissions

FOLLOW USon twitter

LIKE USon facebook

4 | July 2015 magazine

PG07FEATUREPresidentrsquos Letter 7

AICI Reaches Out to the Future 8

Telling Our Story 10

From the Emancipation Proclamation to Today

150 Years of Struggle for Equal Rights 14

Member Spotlight Sue Jacobs 16

The Power of Pro Bono 21

PG23COMMUNICATIONSExecutive Presence 23

PG25CONFERENCEGlobal Conference Speakers 25

Catapult Your Career at Conference 26

PG29STYLEFabulous at Any Size 29

Seven Decades of American Style 30

PG36BETWEEN USAICI City Circles The Shortest Distance

Between Two Points 36

AICIrsquos Newest Certified Image Master

Sarah Hathorn 38

Certification News AICI Malaysia Chapter Hosts

Paper FLC Exam 38

Upcoming Events 39

Inside This Issue

The Association of Image Consultants International | 5

wwwaiciorgAuthentic_Beauty

aiciglobalgmailcom

The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in

1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication

As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world

Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a

ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all

If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle

of influence with every fellow AICI member I connect with and my credibility grows with every AICI success

Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us

I hope to see you there because we have much to celebrate

ONWARDS AND UPWARDSJANE

LETTER FROM THE PRESIDENT

ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA

The Association of Image Consultants International | 7

The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity

to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI

AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries

Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out

AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours

Over the past twelve months a number of universities in Mexico who offer image consulting as

a university degree have shown

interest in having access to AICIrsquos

training and accreditation

In March 2015 I embarked with

a team of colleagues from AICI

Mexico City Chapter -- Coca Sevilla

AICI FLC Hildeberto Martinez AICI

FLC Victor Vazquez and Manolo

Trujillo -- on an expedition across

Mexico Our goal was to learn more

about these exemplary universities

in the cities of Pueblo Mexico City

Toluca Guadalajara and Monterrey

At each of these institutions we

had the opportunity to meet with

administrators stakeholders and

faculty All of them were extremely

enthusiastic about the prospect of

being a part of AICI Collectively

they felt that having the ability

to offer their students access to

AICI tele-classes webinars FLC

certification local chapter events

conferences and AICI global

networking would enhance their

overall curriculum

FEATURE

AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP

8 | July 2015 magazine

As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation

At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish

Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate

image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve

In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality

What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be

honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

The Association of Image Consultants International | 9

FEATURE

This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years

and wanted to conduct business in Mexico A white-

haired skinny man with a little hunch to his shoulders

his thinking was linear and direct and he was

sometimes quick-tempered perhaps due to his career

as an engineer

An old-fashioned man he thought that women should

earn less than men and their professional potential was

at most as a middle manager Strangely enough for this

project he had decided to hire a 24-year-old woman

naiumlve and without that much experience to help him

on such an important project

Months went by and with some shouting stress and

a lot of stamina I conducted sessions to train him

in public speaking personal and corporate crisis

management speech writing personal image and

public relations A year later after a great effort he

was the candidate to chair one of the most important

associations of the industry Nine months after that he

was president of the main industry chamber which

gathered national and foreign associations

Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico

Without a doubt this is a story that teaches us the value of an image consultant

Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together

The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image

Today I am an independent consultant

LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES

Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL

will feature the best of the powerful stories submitted

THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA

THE WINNING ENTRY TELLING OUR STORY

10 | July 2015 magazine

La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a

la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas

Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida

Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros

7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta

Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida

Hoy soy consultora independiente

LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter

LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA

The Association of Image Consultants International | 11

ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY

沁云

Raquel Aragon

Diane Ballos

Catherine Bell AICI CIP

Beth Boreacutes

Wendy Buchanan

Jessica Cascante Saborio

Liliana de Luna

Rosario Galindo AICI CIP

Jainee Gandhi

Kayoko Ikuko Kozu AICI CIP

Carmina Iturriaga

Olen Juarez-Lim AICI FLC

Dr Joyce Knudsen AICI CIM

Katherine Lazaruk AICI FLC

Debra Lindquist AICI CIP

Ann Lindsay AICI FLC

Dina H Loomis AICI FLC

Kelly Machbitz AICI CIP

Daphne Magna AICI FLC

Neha Malhotra

Ale Marroquin AICI FLC

Carla Mathis AICI CIM

Colette Michelle AICI CIP

Emeritus

Atsuko Mikami AICI FLC

Ernest Moore

Beatriz Ocanto

Hitomi Ohmori AICI CIM

Cindy Ann Peterson AICI FLC

Marian Rothschild AICI FLC

Lorena Saca AICI FLC

Vanessa Simonetti

Jane Smith

Elaine Stoltz AICI CIM

Carolina D Tan

Cherrise Tan

Nadia Valdivieso Rolleri

Alheli Valerio

Ana Vasquez

Nelly Villarroel AICI FLC

Ginny Villegas

Peggy Rose Webster

Jacqueline Whitmore

Thea Wood AICI FLC

Saeko Yamazaki AICI FLC

Ferial Youakim AICI CIP

Yiran Zhenhua Xu AICI FLC

12 | July 2015 magazine

Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015

Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here

Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program

Enhance your career and your personal brand

Attract new clients grow your business Become more relevant to corporate clients Broaden your income base

Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom

Diane CraigPresident and Founder Corporate Class Inc

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

Ima

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16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

ge Design

ndash Ph

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graph

ic Art b

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aIm

age D

esign ndash P

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graph

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The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

Ima

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nd

a

Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 5: AICI Global July 2015

PG07FEATUREPresidentrsquos Letter 7

AICI Reaches Out to the Future 8

Telling Our Story 10

From the Emancipation Proclamation to Today

150 Years of Struggle for Equal Rights 14

Member Spotlight Sue Jacobs 16

The Power of Pro Bono 21

PG23COMMUNICATIONSExecutive Presence 23

PG25CONFERENCEGlobal Conference Speakers 25

Catapult Your Career at Conference 26

PG29STYLEFabulous at Any Size 29

Seven Decades of American Style 30

PG36BETWEEN USAICI City Circles The Shortest Distance

Between Two Points 36

AICIrsquos Newest Certified Image Master

Sarah Hathorn 38

Certification News AICI Malaysia Chapter Hosts

Paper FLC Exam 38

Upcoming Events 39

Inside This Issue

The Association of Image Consultants International | 5

wwwaiciorgAuthentic_Beauty

aiciglobalgmailcom

The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in

1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication

As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world

Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a

ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all

If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle

of influence with every fellow AICI member I connect with and my credibility grows with every AICI success

Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us

I hope to see you there because we have much to celebrate

ONWARDS AND UPWARDSJANE

LETTER FROM THE PRESIDENT

ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA

The Association of Image Consultants International | 7

The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity

to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI

AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries

Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out

AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours

Over the past twelve months a number of universities in Mexico who offer image consulting as

a university degree have shown

interest in having access to AICIrsquos

training and accreditation

In March 2015 I embarked with

a team of colleagues from AICI

Mexico City Chapter -- Coca Sevilla

AICI FLC Hildeberto Martinez AICI

FLC Victor Vazquez and Manolo

Trujillo -- on an expedition across

Mexico Our goal was to learn more

about these exemplary universities

in the cities of Pueblo Mexico City

Toluca Guadalajara and Monterrey

At each of these institutions we

had the opportunity to meet with

administrators stakeholders and

faculty All of them were extremely

enthusiastic about the prospect of

being a part of AICI Collectively

they felt that having the ability

to offer their students access to

AICI tele-classes webinars FLC

certification local chapter events

conferences and AICI global

networking would enhance their

overall curriculum

FEATURE

AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP

8 | July 2015 magazine

As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation

At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish

Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate

image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve

In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality

What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be

honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

The Association of Image Consultants International | 9

FEATURE

This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years

and wanted to conduct business in Mexico A white-

haired skinny man with a little hunch to his shoulders

his thinking was linear and direct and he was

sometimes quick-tempered perhaps due to his career

as an engineer

An old-fashioned man he thought that women should

earn less than men and their professional potential was

at most as a middle manager Strangely enough for this

project he had decided to hire a 24-year-old woman

naiumlve and without that much experience to help him

on such an important project

Months went by and with some shouting stress and

a lot of stamina I conducted sessions to train him

in public speaking personal and corporate crisis

management speech writing personal image and

public relations A year later after a great effort he

was the candidate to chair one of the most important

associations of the industry Nine months after that he

was president of the main industry chamber which

gathered national and foreign associations

Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico

Without a doubt this is a story that teaches us the value of an image consultant

Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together

The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image

Today I am an independent consultant

LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES

Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL

will feature the best of the powerful stories submitted

THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA

THE WINNING ENTRY TELLING OUR STORY

10 | July 2015 magazine

La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a

la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas

Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida

Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros

7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta

Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida

Hoy soy consultora independiente

LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter

LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA

The Association of Image Consultants International | 11

ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY

沁云

Raquel Aragon

Diane Ballos

Catherine Bell AICI CIP

Beth Boreacutes

Wendy Buchanan

Jessica Cascante Saborio

Liliana de Luna

Rosario Galindo AICI CIP

Jainee Gandhi

Kayoko Ikuko Kozu AICI CIP

Carmina Iturriaga

Olen Juarez-Lim AICI FLC

Dr Joyce Knudsen AICI CIM

Katherine Lazaruk AICI FLC

Debra Lindquist AICI CIP

Ann Lindsay AICI FLC

Dina H Loomis AICI FLC

Kelly Machbitz AICI CIP

Daphne Magna AICI FLC

Neha Malhotra

Ale Marroquin AICI FLC

Carla Mathis AICI CIM

Colette Michelle AICI CIP

Emeritus

Atsuko Mikami AICI FLC

Ernest Moore

Beatriz Ocanto

Hitomi Ohmori AICI CIM

Cindy Ann Peterson AICI FLC

Marian Rothschild AICI FLC

Lorena Saca AICI FLC

Vanessa Simonetti

Jane Smith

Elaine Stoltz AICI CIM

Carolina D Tan

Cherrise Tan

Nadia Valdivieso Rolleri

Alheli Valerio

Ana Vasquez

Nelly Villarroel AICI FLC

Ginny Villegas

Peggy Rose Webster

Jacqueline Whitmore

Thea Wood AICI FLC

Saeko Yamazaki AICI FLC

Ferial Youakim AICI CIP

Yiran Zhenhua Xu AICI FLC

12 | July 2015 magazine

Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015

Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here

Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program

Enhance your career and your personal brand

Attract new clients grow your business Become more relevant to corporate clients Broaden your income base

Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom

Diane CraigPresident and Founder Corporate Class Inc

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

Ima

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16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

ge Design

ndash Ph

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graph

ic Art b

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aIm

age D

esign ndash P

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graph

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The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

Ima

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nd

a

Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 6: AICI Global July 2015

wwwaiciorgAuthentic_Beauty

aiciglobalgmailcom

The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in

1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication

As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world

Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a

ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all

If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle

of influence with every fellow AICI member I connect with and my credibility grows with every AICI success

Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us

I hope to see you there because we have much to celebrate

ONWARDS AND UPWARDSJANE

LETTER FROM THE PRESIDENT

ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA

The Association of Image Consultants International | 7

The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity

to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI

AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries

Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out

AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours

Over the past twelve months a number of universities in Mexico who offer image consulting as

a university degree have shown

interest in having access to AICIrsquos

training and accreditation

In March 2015 I embarked with

a team of colleagues from AICI

Mexico City Chapter -- Coca Sevilla

AICI FLC Hildeberto Martinez AICI

FLC Victor Vazquez and Manolo

Trujillo -- on an expedition across

Mexico Our goal was to learn more

about these exemplary universities

in the cities of Pueblo Mexico City

Toluca Guadalajara and Monterrey

At each of these institutions we

had the opportunity to meet with

administrators stakeholders and

faculty All of them were extremely

enthusiastic about the prospect of

being a part of AICI Collectively

they felt that having the ability

to offer their students access to

AICI tele-classes webinars FLC

certification local chapter events

conferences and AICI global

networking would enhance their

overall curriculum

FEATURE

AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP

8 | July 2015 magazine

As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation

At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish

Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate

image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve

In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality

What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be

honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

The Association of Image Consultants International | 9

FEATURE

This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years

and wanted to conduct business in Mexico A white-

haired skinny man with a little hunch to his shoulders

his thinking was linear and direct and he was

sometimes quick-tempered perhaps due to his career

as an engineer

An old-fashioned man he thought that women should

earn less than men and their professional potential was

at most as a middle manager Strangely enough for this

project he had decided to hire a 24-year-old woman

naiumlve and without that much experience to help him

on such an important project

Months went by and with some shouting stress and

a lot of stamina I conducted sessions to train him

in public speaking personal and corporate crisis

management speech writing personal image and

public relations A year later after a great effort he

was the candidate to chair one of the most important

associations of the industry Nine months after that he

was president of the main industry chamber which

gathered national and foreign associations

Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico

Without a doubt this is a story that teaches us the value of an image consultant

Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together

The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image

Today I am an independent consultant

LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES

Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL

will feature the best of the powerful stories submitted

THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA

THE WINNING ENTRY TELLING OUR STORY

10 | July 2015 magazine

La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a

la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas

Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida

Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros

7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta

Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida

Hoy soy consultora independiente

LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter

LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA

The Association of Image Consultants International | 11

ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY

沁云

Raquel Aragon

Diane Ballos

Catherine Bell AICI CIP

Beth Boreacutes

Wendy Buchanan

Jessica Cascante Saborio

Liliana de Luna

Rosario Galindo AICI CIP

Jainee Gandhi

Kayoko Ikuko Kozu AICI CIP

Carmina Iturriaga

Olen Juarez-Lim AICI FLC

Dr Joyce Knudsen AICI CIM

Katherine Lazaruk AICI FLC

Debra Lindquist AICI CIP

Ann Lindsay AICI FLC

Dina H Loomis AICI FLC

Kelly Machbitz AICI CIP

Daphne Magna AICI FLC

Neha Malhotra

Ale Marroquin AICI FLC

Carla Mathis AICI CIM

Colette Michelle AICI CIP

Emeritus

Atsuko Mikami AICI FLC

Ernest Moore

Beatriz Ocanto

Hitomi Ohmori AICI CIM

Cindy Ann Peterson AICI FLC

Marian Rothschild AICI FLC

Lorena Saca AICI FLC

Vanessa Simonetti

Jane Smith

Elaine Stoltz AICI CIM

Carolina D Tan

Cherrise Tan

Nadia Valdivieso Rolleri

Alheli Valerio

Ana Vasquez

Nelly Villarroel AICI FLC

Ginny Villegas

Peggy Rose Webster

Jacqueline Whitmore

Thea Wood AICI FLC

Saeko Yamazaki AICI FLC

Ferial Youakim AICI CIP

Yiran Zhenhua Xu AICI FLC

12 | July 2015 magazine

Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015

Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here

Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program

Enhance your career and your personal brand

Attract new clients grow your business Become more relevant to corporate clients Broaden your income base

Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom

Diane CraigPresident and Founder Corporate Class Inc

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

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16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

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age D

esign ndash P

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The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

Ima

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Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 7: AICI Global July 2015

The official definition of a mission statement is ldquoa formal summary of the aims and values of a company organization or individualrdquo The mission of the twelve incredible women who started AICI in

1990 was to ldquobe first and bestrdquo The mission of Liliana de Luna who wrote the winning entry in our Telling Your Story campaign was to overcome perceived andor real prejudice around age and gender AICIrsquos mission is to establish and promote the highest professional standards for image consultants in appearance behavior and communication

As the words came for this first paragraph and I re-read them my heart soared Sometimes words can seem so simple yet there is a quiet but enormous power within them Our founders in 1990 said we were to be the first and become the best and we are Liliana like many of us had to overcome prejudice about our role and our gender and we did AICI set out to establish and promote the highest standards in our industry With 12 AICI Certified Image Masters 91 AICI Certified Image Professionals and 145 AICI First Level Certified (and in 20142015 we have had the highest number of FLC applications on record) we have achieved being the first best and highest qualified image professionals in the world

Itrsquos an incredible achievement and I am so proud to say I am part of this extraordinary AICI family But we didnrsquot get here because of an ldquoIrdquo or a

ldquomerdquo We got here thanks to a ldquowerdquo thousands upon thousands of dedicated volunteer hours from our pioneer founders all our past international presidents international board members chapter presidents chapter board members committee members and other volunteers We are where we are today thanks to you all

If our founders had not come together our journey would never have begun If we had not continued to come together in chapter and conference events our journey would have ended I am an independent image consultant but I am not an island I thrive on the energy of my fellow image professionals I soar to success on the education and knowledge they pass on I expand my circle

of influence with every fellow AICI member I connect with and my credibility grows with every AICI success

Mother Teresa wrote ldquoI can do things you cannot you can do things I cannot together we can do great thingsrdquo Together we have already achieved great things but there is so much more we can do if we continue to come together I am deeply honored that I will stand side by side with our original founders many of our past presidents the past and present International Board my AICI colleagues and friends and our Ewald management team to celebrate 25 years of achievement at the 2015 AICI Global Conference Will you stand with us

I hope to see you there because we have much to celebrate

ONWARDS AND UPWARDSJANE

LETTER FROM THE PRESIDENT

ldquoI CAN DO THINGS YOU CANNOT YOU CAN DO THINGS I CANNOT TOGETHER WE CAN DO GREAT THINGSrdquo ndashMOTHER TERESA

The Association of Image Consultants International | 7

The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity

to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI

AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries

Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out

AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours

Over the past twelve months a number of universities in Mexico who offer image consulting as

a university degree have shown

interest in having access to AICIrsquos

training and accreditation

In March 2015 I embarked with

a team of colleagues from AICI

Mexico City Chapter -- Coca Sevilla

AICI FLC Hildeberto Martinez AICI

FLC Victor Vazquez and Manolo

Trujillo -- on an expedition across

Mexico Our goal was to learn more

about these exemplary universities

in the cities of Pueblo Mexico City

Toluca Guadalajara and Monterrey

At each of these institutions we

had the opportunity to meet with

administrators stakeholders and

faculty All of them were extremely

enthusiastic about the prospect of

being a part of AICI Collectively

they felt that having the ability

to offer their students access to

AICI tele-classes webinars FLC

certification local chapter events

conferences and AICI global

networking would enhance their

overall curriculum

FEATURE

AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP

8 | July 2015 magazine

As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation

At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish

Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate

image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve

In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality

What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be

honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

The Association of Image Consultants International | 9

FEATURE

This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years

and wanted to conduct business in Mexico A white-

haired skinny man with a little hunch to his shoulders

his thinking was linear and direct and he was

sometimes quick-tempered perhaps due to his career

as an engineer

An old-fashioned man he thought that women should

earn less than men and their professional potential was

at most as a middle manager Strangely enough for this

project he had decided to hire a 24-year-old woman

naiumlve and without that much experience to help him

on such an important project

Months went by and with some shouting stress and

a lot of stamina I conducted sessions to train him

in public speaking personal and corporate crisis

management speech writing personal image and

public relations A year later after a great effort he

was the candidate to chair one of the most important

associations of the industry Nine months after that he

was president of the main industry chamber which

gathered national and foreign associations

Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico

Without a doubt this is a story that teaches us the value of an image consultant

Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together

The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image

Today I am an independent consultant

LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES

Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL

will feature the best of the powerful stories submitted

THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA

THE WINNING ENTRY TELLING OUR STORY

10 | July 2015 magazine

La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a

la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas

Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida

Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros

7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta

Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida

Hoy soy consultora independiente

LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter

LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA

The Association of Image Consultants International | 11

ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY

沁云

Raquel Aragon

Diane Ballos

Catherine Bell AICI CIP

Beth Boreacutes

Wendy Buchanan

Jessica Cascante Saborio

Liliana de Luna

Rosario Galindo AICI CIP

Jainee Gandhi

Kayoko Ikuko Kozu AICI CIP

Carmina Iturriaga

Olen Juarez-Lim AICI FLC

Dr Joyce Knudsen AICI CIM

Katherine Lazaruk AICI FLC

Debra Lindquist AICI CIP

Ann Lindsay AICI FLC

Dina H Loomis AICI FLC

Kelly Machbitz AICI CIP

Daphne Magna AICI FLC

Neha Malhotra

Ale Marroquin AICI FLC

Carla Mathis AICI CIM

Colette Michelle AICI CIP

Emeritus

Atsuko Mikami AICI FLC

Ernest Moore

Beatriz Ocanto

Hitomi Ohmori AICI CIM

Cindy Ann Peterson AICI FLC

Marian Rothschild AICI FLC

Lorena Saca AICI FLC

Vanessa Simonetti

Jane Smith

Elaine Stoltz AICI CIM

Carolina D Tan

Cherrise Tan

Nadia Valdivieso Rolleri

Alheli Valerio

Ana Vasquez

Nelly Villarroel AICI FLC

Ginny Villegas

Peggy Rose Webster

Jacqueline Whitmore

Thea Wood AICI FLC

Saeko Yamazaki AICI FLC

Ferial Youakim AICI CIP

Yiran Zhenhua Xu AICI FLC

12 | July 2015 magazine

Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015

Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here

Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program

Enhance your career and your personal brand

Attract new clients grow your business Become more relevant to corporate clients Broaden your income base

Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom

Diane CraigPresident and Founder Corporate Class Inc

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

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16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

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The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

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Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 8: AICI Global July 2015

The AICI 2015 Global Conference will feature a once-in-a-lifetime opportunity

to learn all day long from a unique gathering of the pillars of our industry the Certified Image Masters (CIM) and Founders of AICI

AICIrsquos mission is to set and promote the highest professional standards for image consultants in appearance behavior and communication Over the past twenty-five years that mission has brought us from the Founders twelve incredible women who started AICI to an association of over one thousand members in over thirty-two countries

Until recently our growth dynamism and the influence of our membership on implementing professional standards within the image profession seemed to be an insiderrsquos secret only truly recognized and understood by AICI members But in 2014 we were to learn that the word was out

AICIrsquos reputation as the leader in development and international certification of image professionals is now being recognized outside of our organization This is thanks to a quarter century of our membersrsquo quiet steadfast dedication and untold volunteer hours

Over the past twelve months a number of universities in Mexico who offer image consulting as

a university degree have shown

interest in having access to AICIrsquos

training and accreditation

In March 2015 I embarked with

a team of colleagues from AICI

Mexico City Chapter -- Coca Sevilla

AICI FLC Hildeberto Martinez AICI

FLC Victor Vazquez and Manolo

Trujillo -- on an expedition across

Mexico Our goal was to learn more

about these exemplary universities

in the cities of Pueblo Mexico City

Toluca Guadalajara and Monterrey

At each of these institutions we

had the opportunity to meet with

administrators stakeholders and

faculty All of them were extremely

enthusiastic about the prospect of

being a part of AICI Collectively

they felt that having the ability

to offer their students access to

AICI tele-classes webinars FLC

certification local chapter events

conferences and AICI global

networking would enhance their

overall curriculum

FEATURE

AICI REACHES OUT TO THE FUTURE THE UNIVERSITY TOURBY JANE SEAMAN AICI CIP

8 | July 2015 magazine

As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation

At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish

Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate

image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve

In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality

What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be

honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

The Association of Image Consultants International | 9

FEATURE

This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years

and wanted to conduct business in Mexico A white-

haired skinny man with a little hunch to his shoulders

his thinking was linear and direct and he was

sometimes quick-tempered perhaps due to his career

as an engineer

An old-fashioned man he thought that women should

earn less than men and their professional potential was

at most as a middle manager Strangely enough for this

project he had decided to hire a 24-year-old woman

naiumlve and without that much experience to help him

on such an important project

Months went by and with some shouting stress and

a lot of stamina I conducted sessions to train him

in public speaking personal and corporate crisis

management speech writing personal image and

public relations A year later after a great effort he

was the candidate to chair one of the most important

associations of the industry Nine months after that he

was president of the main industry chamber which

gathered national and foreign associations

Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico

Without a doubt this is a story that teaches us the value of an image consultant

Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together

The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image

Today I am an independent consultant

LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES

Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL

will feature the best of the powerful stories submitted

THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA

THE WINNING ENTRY TELLING OUR STORY

10 | July 2015 magazine

La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a

la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas

Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida

Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros

7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta

Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida

Hoy soy consultora independiente

LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter

LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA

The Association of Image Consultants International | 11

ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY

沁云

Raquel Aragon

Diane Ballos

Catherine Bell AICI CIP

Beth Boreacutes

Wendy Buchanan

Jessica Cascante Saborio

Liliana de Luna

Rosario Galindo AICI CIP

Jainee Gandhi

Kayoko Ikuko Kozu AICI CIP

Carmina Iturriaga

Olen Juarez-Lim AICI FLC

Dr Joyce Knudsen AICI CIM

Katherine Lazaruk AICI FLC

Debra Lindquist AICI CIP

Ann Lindsay AICI FLC

Dina H Loomis AICI FLC

Kelly Machbitz AICI CIP

Daphne Magna AICI FLC

Neha Malhotra

Ale Marroquin AICI FLC

Carla Mathis AICI CIM

Colette Michelle AICI CIP

Emeritus

Atsuko Mikami AICI FLC

Ernest Moore

Beatriz Ocanto

Hitomi Ohmori AICI CIM

Cindy Ann Peterson AICI FLC

Marian Rothschild AICI FLC

Lorena Saca AICI FLC

Vanessa Simonetti

Jane Smith

Elaine Stoltz AICI CIM

Carolina D Tan

Cherrise Tan

Nadia Valdivieso Rolleri

Alheli Valerio

Ana Vasquez

Nelly Villarroel AICI FLC

Ginny Villegas

Peggy Rose Webster

Jacqueline Whitmore

Thea Wood AICI FLC

Saeko Yamazaki AICI FLC

Ferial Youakim AICI CIP

Yiran Zhenhua Xu AICI FLC

12 | July 2015 magazine

Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015

Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here

Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program

Enhance your career and your personal brand

Attract new clients grow your business Become more relevant to corporate clients Broaden your income base

Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom

Diane CraigPresident and Founder Corporate Class Inc

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

aIm

age D

esign ndash P

hoto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 9: AICI Global July 2015

As well as meeting with university administrators and faculty we also met with many of their students They too were excited at the prospect of having access to AICI The majority showed extreme interest in having an opportunity to undertake their FLC certification prior to graduation

At the end our tour the members of the project team were unanimous in their conclusion We felt we needed to develop a new category of AICI membership that would capture the essence of what this project was aiming to accomplish

Our goal is to make available to students within the image industry and fellow image professionals AICIrsquos education and FLC certification programs which have become recognized as the ultimate

image qualifications globally The project team felt the category ldquoAICI Academic Membershiprdquo encompassed all we were trying to achieve

In April 2015 the AICI Membership voted to accept this new category and we are now under negotiations with the universities to make this category a reality

What struck me most about all the incredible people I met and had the honor of spending time with is that this is our future the universities in Mexico are cultivating our future image professionals They are bright witty and enthusiastic They truly represent the essence of AICIrsquos three pillars of image appearance behavior and communication They are the future of the image profession and AICI would be

honored to play a role in preparing them to ensure the highest standards within our industry are cultivated and upheld for yet another twenty-five years

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

Jane Seaman AICI CIP is the current AICI International President Her image consulting practice Imagine Image is based in Houston Texas She also is co-founder of The International Image Academy offering professional image consultant training programs

The Association of Image Consultants International | 9

FEATURE

This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years

and wanted to conduct business in Mexico A white-

haired skinny man with a little hunch to his shoulders

his thinking was linear and direct and he was

sometimes quick-tempered perhaps due to his career

as an engineer

An old-fashioned man he thought that women should

earn less than men and their professional potential was

at most as a middle manager Strangely enough for this

project he had decided to hire a 24-year-old woman

naiumlve and without that much experience to help him

on such an important project

Months went by and with some shouting stress and

a lot of stamina I conducted sessions to train him

in public speaking personal and corporate crisis

management speech writing personal image and

public relations A year later after a great effort he

was the candidate to chair one of the most important

associations of the industry Nine months after that he

was president of the main industry chamber which

gathered national and foreign associations

Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico

Without a doubt this is a story that teaches us the value of an image consultant

Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together

The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image

Today I am an independent consultant

LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES

Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL

will feature the best of the powerful stories submitted

THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA

THE WINNING ENTRY TELLING OUR STORY

10 | July 2015 magazine

La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a

la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas

Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida

Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros

7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta

Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida

Hoy soy consultora independiente

LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter

LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA

The Association of Image Consultants International | 11

ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY

沁云

Raquel Aragon

Diane Ballos

Catherine Bell AICI CIP

Beth Boreacutes

Wendy Buchanan

Jessica Cascante Saborio

Liliana de Luna

Rosario Galindo AICI CIP

Jainee Gandhi

Kayoko Ikuko Kozu AICI CIP

Carmina Iturriaga

Olen Juarez-Lim AICI FLC

Dr Joyce Knudsen AICI CIM

Katherine Lazaruk AICI FLC

Debra Lindquist AICI CIP

Ann Lindsay AICI FLC

Dina H Loomis AICI FLC

Kelly Machbitz AICI CIP

Daphne Magna AICI FLC

Neha Malhotra

Ale Marroquin AICI FLC

Carla Mathis AICI CIM

Colette Michelle AICI CIP

Emeritus

Atsuko Mikami AICI FLC

Ernest Moore

Beatriz Ocanto

Hitomi Ohmori AICI CIM

Cindy Ann Peterson AICI FLC

Marian Rothschild AICI FLC

Lorena Saca AICI FLC

Vanessa Simonetti

Jane Smith

Elaine Stoltz AICI CIM

Carolina D Tan

Cherrise Tan

Nadia Valdivieso Rolleri

Alheli Valerio

Ana Vasquez

Nelly Villarroel AICI FLC

Ginny Villegas

Peggy Rose Webster

Jacqueline Whitmore

Thea Wood AICI FLC

Saeko Yamazaki AICI FLC

Ferial Youakim AICI CIP

Yiran Zhenhua Xu AICI FLC

12 | July 2015 magazine

Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015

Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here

Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program

Enhance your career and your personal brand

Attract new clients grow your business Become more relevant to corporate clients Broaden your income base

Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom

Diane CraigPresident and Founder Corporate Class Inc

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

aIm

age D

esign ndash P

hoto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

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Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 10: AICI Global July 2015

FEATURE

This story started in 2005 when a 64-year-old man called me to work on an expansion plan for his own business He had worked on it for 30 years

and wanted to conduct business in Mexico A white-

haired skinny man with a little hunch to his shoulders

his thinking was linear and direct and he was

sometimes quick-tempered perhaps due to his career

as an engineer

An old-fashioned man he thought that women should

earn less than men and their professional potential was

at most as a middle manager Strangely enough for this

project he had decided to hire a 24-year-old woman

naiumlve and without that much experience to help him

on such an important project

Months went by and with some shouting stress and

a lot of stamina I conducted sessions to train him

in public speaking personal and corporate crisis

management speech writing personal image and

public relations A year later after a great effort he

was the candidate to chair one of the most important

associations of the industry Nine months after that he

was president of the main industry chamber which

gathered national and foreign associations

Seven years passed and with some problems along the way his company became the most important bio-tech lab in Latin America with a strong presence in local and international media He was also recognized as one the 300 most important people in Mexico

Without a doubt this is a story that teaches us the value of an image consultant

Every story has a beginning and an ending and this was no exception After several years of working together we decided one day that it was the time to end the project Maybe forever maybe for a period of time However in our last meeting he was full of gratitude and both of us with tears in our eyes were aware of his huge transformation as the result of all those years that we worked together

The young naiumlve woman had become his ally to help him reach his goal of achieving a powerful public image

Today I am an independent consultant

LILIANA DE LUNA is the current VP Ethics and Protocol AICI Mexico City Chapter

LAUNCHED IN JANUARY 2015 THE ldquoTELLING OUR STORYrdquo CONTEST INVITED AICI MEMBERS TO SHARE A PERSONAL STORY OF HOW THEIR WORK HAS IMPACTED THEIR CLIENTSrsquo LIVES

Sponsored by the International Image Academy the winner of the contest receives free registration for the 2015 AICI Global Conference All participants receive a Certificate of Participation and future issues of AICI GLOBAL

will feature the best of the powerful stories submitted

THE STORY OF THE MAN WHO DID NOT BELIEVE IN WOMEN BY LILIANA DE LUNA

THE WINNING ENTRY TELLING OUR STORY

10 | July 2015 magazine

La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a

la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas

Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida

Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros

7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta

Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida

Hoy soy consultora independiente

LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter

LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA

The Association of Image Consultants International | 11

ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY

沁云

Raquel Aragon

Diane Ballos

Catherine Bell AICI CIP

Beth Boreacutes

Wendy Buchanan

Jessica Cascante Saborio

Liliana de Luna

Rosario Galindo AICI CIP

Jainee Gandhi

Kayoko Ikuko Kozu AICI CIP

Carmina Iturriaga

Olen Juarez-Lim AICI FLC

Dr Joyce Knudsen AICI CIM

Katherine Lazaruk AICI FLC

Debra Lindquist AICI CIP

Ann Lindsay AICI FLC

Dina H Loomis AICI FLC

Kelly Machbitz AICI CIP

Daphne Magna AICI FLC

Neha Malhotra

Ale Marroquin AICI FLC

Carla Mathis AICI CIM

Colette Michelle AICI CIP

Emeritus

Atsuko Mikami AICI FLC

Ernest Moore

Beatriz Ocanto

Hitomi Ohmori AICI CIM

Cindy Ann Peterson AICI FLC

Marian Rothschild AICI FLC

Lorena Saca AICI FLC

Vanessa Simonetti

Jane Smith

Elaine Stoltz AICI CIM

Carolina D Tan

Cherrise Tan

Nadia Valdivieso Rolleri

Alheli Valerio

Ana Vasquez

Nelly Villarroel AICI FLC

Ginny Villegas

Peggy Rose Webster

Jacqueline Whitmore

Thea Wood AICI FLC

Saeko Yamazaki AICI FLC

Ferial Youakim AICI CIP

Yiran Zhenhua Xu AICI FLC

12 | July 2015 magazine

Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015

Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here

Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program

Enhance your career and your personal brand

Attract new clients grow your business Become more relevant to corporate clients Broaden your income base

Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom

Diane CraigPresident and Founder Corporate Class Inc

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

aIm

age D

esign ndash P

hoto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 11: AICI Global July 2015

La historia empezoacute en el antildeo 2005 cuando un hombre de 64 antildeos me llamoacute para trabajar con un plan de expansioacuten de su propia empresa a

la que habiacutea dedicado maacutes de 30 antildeos y que deseaba fuera conocida en el mercado mexicano Un hombre de cabeza blanca tez clara cuerpo delgado y ligeramente jorobado Su formacioacuten como ingeniero lo haciacutea una persona relajada pero iracunda cuando alguien se oponiacutea a sus ideas

Educado por la vieja escuela pensaba de forma decidida que las mujeres debiacutean ganar menos y no aspirar a un puesto mayor al de gerente Lo curioso era que para iniciar su vida puacuteblica habiacutea decidido contratar a una mujer de tan soacutelo 24 antildeos de edad que ante sus ojos era inexperta e inocente sin conocimientos suficientes para poder apoyarlo en una tarea tan dirigida

Los meses pasaron y entre gritos desesperacioacuten y muchas ganas de dar a conocer su esfuerzo profesional ante los ojos de las autoridades y de la competencia se desarrollaron sesiones de entrenamiento para hablar en puacuteblico estructuracioacuten de discursos persuasivos imagen personal relaciones puacuteblicas manejo de crisis personal y corporativa Un antildeo despueacutes de un gran esfuerzo fue nominado a presidir una de las asociaciones maacutes importantes que agrupaban a los socios mexicanos de la industria 9 meses adelante fue elegido presidente de la caacutemara de toda la industria incluyendo nacionales y extranjeros

7 antildeos adelante atravesando algunas vicisitudes se convirtioacute en el laboratorio biotecnoloacutegico maacutes importante de Ameacuterica Latina y con mayor presencia en medios nacionales e internacionales destacando la imagen de su Presidente como uno de los 300 personajes maacutes influyentes de Meacutexico Sin duda una historia que ensentildea el valor de tener un consultor en imagen de forma adjunta

Toda historia tiene un inicio y un final y eacutesta no fue la excepcioacuten Luego de varios antildeos de trabajo arduo un diacutea decidimos que era tiempo de dar teacutermino a la rutina de forma temporal o permanente auacuten no lo seacute Sin embargo en una conversacioacuten llena de agradecimiento y con laacutegrimas en los ojos ambos reconocimos la gran transformacioacuten que nos trajeron estos antildeos de convivencia y de reto continuo La mujer ingenua e inexperta se habiacutea convertido en su aliada para llegar al objetivo de tener una imagen puacuteblica reconocida

Hoy soy consultora independiente

LILIANA DE LUNA se desempentildea como VP Eacutetica y Protocolo AICI Mexico City Chapter

LA HISTORIA DEL HOMBRE QUE NO CREIacuteA EN LAS MUJERES POR LILIANA DE LUNA

The Association of Image Consultants International | 11

ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY

沁云

Raquel Aragon

Diane Ballos

Catherine Bell AICI CIP

Beth Boreacutes

Wendy Buchanan

Jessica Cascante Saborio

Liliana de Luna

Rosario Galindo AICI CIP

Jainee Gandhi

Kayoko Ikuko Kozu AICI CIP

Carmina Iturriaga

Olen Juarez-Lim AICI FLC

Dr Joyce Knudsen AICI CIM

Katherine Lazaruk AICI FLC

Debra Lindquist AICI CIP

Ann Lindsay AICI FLC

Dina H Loomis AICI FLC

Kelly Machbitz AICI CIP

Daphne Magna AICI FLC

Neha Malhotra

Ale Marroquin AICI FLC

Carla Mathis AICI CIM

Colette Michelle AICI CIP

Emeritus

Atsuko Mikami AICI FLC

Ernest Moore

Beatriz Ocanto

Hitomi Ohmori AICI CIM

Cindy Ann Peterson AICI FLC

Marian Rothschild AICI FLC

Lorena Saca AICI FLC

Vanessa Simonetti

Jane Smith

Elaine Stoltz AICI CIM

Carolina D Tan

Cherrise Tan

Nadia Valdivieso Rolleri

Alheli Valerio

Ana Vasquez

Nelly Villarroel AICI FLC

Ginny Villegas

Peggy Rose Webster

Jacqueline Whitmore

Thea Wood AICI FLC

Saeko Yamazaki AICI FLC

Ferial Youakim AICI CIP

Yiran Zhenhua Xu AICI FLC

12 | July 2015 magazine

Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015

Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here

Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program

Enhance your career and your personal brand

Attract new clients grow your business Become more relevant to corporate clients Broaden your income base

Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom

Diane CraigPresident and Founder Corporate Class Inc

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

Ima

ge Design

ndash Ph

oto

graph

ic Art b

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a

16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

aIm

age D

esign ndash P

hoto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

Ima

ge Design

ndash Ph

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graph

ic Art b

y Cra

ig an

d A

ma

nd

a

Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 12: AICI Global July 2015

ldquoTELLING OUR STORYrdquo PARTICIPANTSMANY THANKS TO EVERY CONTESTANT FOR SHARING YOUR TRANSFORMATIVE STORY

沁云

Raquel Aragon

Diane Ballos

Catherine Bell AICI CIP

Beth Boreacutes

Wendy Buchanan

Jessica Cascante Saborio

Liliana de Luna

Rosario Galindo AICI CIP

Jainee Gandhi

Kayoko Ikuko Kozu AICI CIP

Carmina Iturriaga

Olen Juarez-Lim AICI FLC

Dr Joyce Knudsen AICI CIM

Katherine Lazaruk AICI FLC

Debra Lindquist AICI CIP

Ann Lindsay AICI FLC

Dina H Loomis AICI FLC

Kelly Machbitz AICI CIP

Daphne Magna AICI FLC

Neha Malhotra

Ale Marroquin AICI FLC

Carla Mathis AICI CIM

Colette Michelle AICI CIP

Emeritus

Atsuko Mikami AICI FLC

Ernest Moore

Beatriz Ocanto

Hitomi Ohmori AICI CIM

Cindy Ann Peterson AICI FLC

Marian Rothschild AICI FLC

Lorena Saca AICI FLC

Vanessa Simonetti

Jane Smith

Elaine Stoltz AICI CIM

Carolina D Tan

Cherrise Tan

Nadia Valdivieso Rolleri

Alheli Valerio

Ana Vasquez

Nelly Villarroel AICI FLC

Ginny Villegas

Peggy Rose Webster

Jacqueline Whitmore

Thea Wood AICI FLC

Saeko Yamazaki AICI FLC

Ferial Youakim AICI CIP

Yiran Zhenhua Xu AICI FLC

12 | July 2015 magazine

Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015

Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here

Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program

Enhance your career and your personal brand

Attract new clients grow your business Become more relevant to corporate clients Broaden your income base

Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom

Diane CraigPresident and Founder Corporate Class Inc

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

aIm

age D

esign ndash P

hoto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 13: AICI Global July 2015

Meet Diane Craigin PersonAICI 2015 Global Conference Washington DC Aug 27 ndash 30 2015

Our Next Executive Presence Certifi cation Training Program Toronto Canada Sept 21 ndash 25 2015Contact Michelle for details michellecorporateclassinccom1-416-967-1221 Ext 107 To learn more click here

Become a Certifi ed Executive Presence System CoachHello Irsquom Diane CraigYes I listened to your many requests fora fast track to my Executive Presence Certifi cation Training Program

Enhance your career and your personal brand

Attract new clients grow your business Become more relevant to corporate clients Broaden your income base

Call me directly 14169671221 Ext 101Email me dcraigcorporateclassinccomVisit us at corporateclassinccom

Diane CraigPresident and Founder Corporate Class Inc

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

aIm

age D

esign ndash P

hoto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

Ima

ge Design

ndash Ph

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graph

ic Art b

y Cra

ig an

d A

ma

nd

a

Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 14: AICI Global July 2015

1863 - THE EMANCIPATION PROCLAMATION

On January 1 1863 President Abraham Lincoln officially issued the Emancipation Proclamation one of the most important documents in American governance

While popular opinion in the North heralded Lincoln as the ldquosavior of the Unionrdquo President Lincoln actually considered the Emancipation Proclamation to be his most important legacy ldquoI

never in my life felt more certain that I was doing right than I do in signing this paperrdquo he declared ldquoIf my name ever goes into history it will be for this act and my whole soul is in itrdquo (source The Civil War Trust)

The Emancipation Proclamation paved the way to the end of slavery but it only applied to the states in rebellion It wasnrsquot until the passage of the 13th Amendment to the US Constitution on December 6 1865 that slavery was abolished throughout the United States

1963 - DR MARTIN LUTHER KING JR DELIVERS HIS ldquoI HAVE A DREAMrdquo SPEECH

On August 28 1963 250000 people gathered in Washington DC to ldquoMarch for Jobs and Freedomrdquo Better known today as the March on Washington the famous protest took place on the 100th anniversary of Lincolnrsquos Emancipation Proclamation Though there were

FEATURE FROM THE EMANCIPATION PROCLAMATION TO TODAY150 YEARS OF STRUGGLE FOR EQUAL RIGHTS

14 | July 2015 magazine

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

aIm

age D

esign ndash P

hoto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them was carrying a little purse and had some jewelry on and a pretty outfit Theyrsquod planned it all out And I thought lsquoWow they really do noticersquo Teachers are such important role models in every wayrdquo

The school administration thought so too ldquoOne year the principal called me aside and she said lsquoThe parents cannot identify the younger teachers from the students and Irsquom sick of it Can you helprsquordquo

Thus began her unofficial career as an image consultant But it was after a perspective-altering trip to Japan that she decided to make it official

ldquoI was so impressed with the Japanese women How meticulous they were in their appearance Returning from visiting my daughter in Japan that first step onto North American soil convinced me that women here were short-changing themselves in how they presented themselves They could and needed to do better I knew I could help and I wanted to A year later with encouragement from my teacher administration friends and family I had moved on and started my own business It was a perfect fitrdquo

Jacobsrsquo community volunteer efforts have opened other business doors as well Following one of her early fashion fundraisers she was approached by an administrator in the Continuing Studies program at the University of Western Ontario who had been in the audience asking her about the possibility of designing and teaching a course on image and wardrobe for their program

It was a natural for Jacobs

ldquoI love teaching I put together an eight-week course learning modules for each week Module 1 was on your professional presence I told them lsquoDo not dress down How yoursquore showing up is how yoursquore

18 | July 2015 magazine

ldquoI was really impressed with the community service Sue was providing and I saw all the

work she was putting into it When I questioned her about how her efforts were funneling back to her business I was so surprised at her answer it wasnrsquot So we rolled up our sleeves and I helped her tweak her message so the audience was clear that she was inviting them to be her new clients She was nervous but followed through and what a difference Itrsquos great to do good work in the community but when yoursquore growing a new business itrsquos important to be able to parlay that exposure into a wider client base Sue has become an absolute expert at creating that flow Itrsquos a win-winrdquo

mdash BRENDA KINSEL AICI CIP

perceivedrsquo I saw the students in the course change from week to week Theyrsquod be sitting taller prouder They became more visiblerdquo

Jacobs taught the course for three terms and then became so busy in her practice that she had to give it up ldquoThey donrsquot pay you much but it gives you huge credibility Of course you donrsquot promote your business in the class ndash thatrsquos a no-no But out of the approximately 20 students in each term probably 60 percent of them either became clients or referred clients to me down the roadrdquo

Later Jacobs connected with Brescia University College an all-female college within the University of Western Ontario Jacobs knew how to get her foot in the door to build a lasting relationship

ldquoI initially participated in an evening called Female Entrepreneur Showcase where I met and connected with many students That led to my being asked to be on a panel of experts helping graduates ready themselves for interviews and transitioning from being a student to the real worldrdquo

That led to the Director of Alumnae Services asking her to collaborate on a Dress for Success program aimed at third-year and graduating students The success of the program has led to it becoming an annual event She could not be more thrilled

ldquoI have made many new friends in the students I get such a kick out of them sending me Facebook messages from all over the world Warms my heart Our work as image professionals is far reachingrdquo

She didnrsquot do all this on her own Role models were important to Jacobs both in life and business

ldquoI have had two role models who taught me how to be successful in business my father and my husband It is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness is Thatrsquos the only way to attract your ideal clientrdquo

Jacobs has a well-established business now Personal Style Image and Wardrobe Consulting but she is quick to caution that it didnrsquot happen quickly It took time she says to figure out who her target market was and how to reach them

The Association of Image Consultants International | 19

ldquoI accomplished this gradually with the help of two image professionals who I hired as mentors and are now treasured friends Catherine Bell [AICI CIP] and Brenda Kinsel [AICI CIP]

ldquoAligning myself with audiences where the potential for future business was good was not only prudent it changed the trajectory of my business

ldquoSome of my early presentations were unpaid I chose them carefully I got in front of causes I cared about that were important to me businesses that could support and engage my services Being true to yourself is difficult especially when you want and need clients but in the end holding true to your values your ethics and standards wins outrdquo

For Sue Jacobs sticking to her sense of mission has aligned brilliantly with marketing her business

ldquoIt took some time I have moments where I stumble we all do I continue to learn and strive to be the best I can be my way on my terms I could not have dreamed of a better more fulfilling career I am proud to be in such esteemed company Image consultants People committed to being the best they can berdquo

Itrsquos hard not to agree with Jacobs

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

ldquoIt is all about selling you not your product People buy you Finding out what that means personally takes time In my opinion before your business can grow the way you want it to grow you must know who you are and what your uniqueness isrdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

Photos by Image Design ndash Photographic Art by Craig and Amanda

20 | July 2015 magazine

Pro bono is a Latin phrase that means doing professional work without payment or at a reduced fee for the public good Why should image

professionals offer complimentary or low-cost services There are four powerful reasons to choose public service

1 PROPEL YOUR PROFESSIONAL GROWTH

Pro bono service is the perfect opportunity to develop your skills and strengthen presentations in a low-stress environment You can receive valuable feedback while trying out a new training topic or testing a service for the first time Practicing with ldquofreebiesrdquo prepares you for future high profile and profitable clients

2 OPEN NEW DOORS TO LEADERSHIP

Creating pro bono relationships gives you the chance to meet top leaders from worthy and influential organizations For example my volunteer work with HRNYrsquos University Relations committee enabled me to connect with role models across many fields such as career services training and diversity Try serving as a volunteer on a board of directors or team It is rewarding and instantly increases your credibility

3 WIDEN YOUR REACH

Online recognition is a key benefit of pro bono work Consider blogging for a nonprofit or actively supporting charitable initiatives to make an impact while expanding your visibility This fall Image Impact International is launching Mentoring Leaders 4 Impact with the widely established college student-run nonprofit wwwaiesecorg In online profiles we will showcase our volunteers for their fantastic support of student leaders

4 ENHANCE YOUR APPEAL TO CUSTOMERS

Giving your time and talents to a cause makes good business sense According to Kim Gordon in Entrepreneurcom ldquoCustomers who visit your website and see your advertising want to know that you share their desire to make the world a better place by supporting an important cause If your business or brand doesnrsquot stand for a cause consumers may turn to your competitorsrdquo Authentic pro bono choices can make you stand out from the competition and help you to attract clients

REASONABLE LIMITS

Should you always say yes to pro bono requests When should you say no It is important to set limits Image professionals deserve to be fairly compensated for their expertise One approach is to establish monthly or quarterly parameters for pro bono work This gives you flexibility and a gracious way to politely say no if you have reached your quota

Pro bono work is a powerful way to increase professional skills meet influential leaders expand online visibility and attract clients when you balance requests within reasonable limits

Pamela Judd AICI CIP is the President of Image Impact International a global philanthropic nonprofit community of trainers Pro bono educational activities include College 2 Career 2 Community Impact Mentoring Leaders 4 Impact Global Civility Awareness and Disability + STYLE To find out more contact juddpamelaaolcom or visit wwwimageimpactorg

THE POWER OF PRO BONOBY PAMELA JUDD AICI CIP

A PUBLIC SERVICE ANNOUNCEMENT BROUGHT TO YOU BY IMAGE IMPACT

The Association of Image Consultants International | 21

22 | July 2015 magazine

ETIQUETTE

HOW TO LOOK ACT AND SPEAK

We can all pick out the image consultants with presence They have a definite aura about them Some people have had natural capacities since childhood but the vast majority of us need to learn skills to exude presence

There are several elements of presence One is the art of being powerful purposeful and intentional The challenge is to look and act as if nothing about you is accidental or left to chance and yet you seem natural not contrived The second element is to be clear on your values Your appearance habits speaking style and actions then become congruent with what is important to you You walk the talk The third element is approachability As image consultants we want to appeal to a wide variety of people in our target market

ESTABLISH PRESENCE WITH YOUR SPEAKING STYLE

GAZE When speaking in public use steady eye contact and rest your gaze for two seconds on at least one different individual on all sides Eye contact with a friendly smile can help create a trusting relationship with the whole audience

GESTURES ldquoSpeaking with your handsrdquo is a common trait but can be a pitfall Waving your hands indiscriminately detracts from your message Practice well defined gestures If you are making a few points at one time help people follow by counting each point on your fingers

TIMBRE Voice quality can enhance your presence If you have a high-pitched voice find a lower tone in

your range as a high voice can denote uncertainty and inexperience Practice in the lower tone until it becomes natural Voice classes will also help

ENUNCIATION Clearly pronounce your words and alternate your pace Use a fast pace for enthusiasm medium for information sharing and slow pace for emphasis

BREVITY Donrsquot ramble on especially about yourself Be ultra sensitive to ldquodeer in the headlightsrdquo expressions and fidgeting Itrsquos up to you to be more interesting than the message on their smartphone

DICTION Cut out clicheacutes and exaggeration Donrsquot use scatological language or jargon Use precise language and you will sound more clear and original

Presence the art of being present is to listen to and be with people in such a way that they experience our engagement and genuine interest Image consultants with presence see the best in others The more we value the good traits in our clients rather than seeing them as a big problem the more we empower them and the more we increase their confidence with better results

Lynne Marks AICI CIM is President of London Image Institute She is co-author of The Perfect Fit How to Start an Image Consulting Business and author of Skinny Bits Wisdom for a Flourishing Image Business She has twice served as International President of AICI and has received both the AICI Award of Excellence for Education and the AICI IMMIE award (Image Makers Merit of Industry Excellence) award

EXECUTIVE PRESENCEFOR IMAGE CONSULTANTS BY LYNNE MARKS AICI CIM

PART ONE OF THIS ARTICLE APPEARED IN THE APRIL 2015 ISSUE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 23

FOUR REASONS WHY NOW IS THE BEST TIME TO GET YOUR FLC CERTIFICATION

FLC Test investment cost now lower by 50From a prior investment cost of $545 the FLC test now costs $275

Return of the FLC Paper TestThe FLC Paper Test can now be run during Chapter Education Days subject to compliance to certification guidelines Moreover the FLC Test will now be offered during the AICI International Conferences once more

Introducing the technologically advanced LOP (Live Online Proctor)This is an internet-based test that allows anyone with a computer to take the test from anywhere in the world Unlike our current FLC computer-based test the LOP will allow any applicant to schedule and take the test using their computer from their home office or preferred location anywhere in the world There is no need to travel to a testing center to take the test This means convenience and valuable savings in travel expenses Moreover there is no waiting time for test results as applicants will know their test outcome right after taking the exam

Two application tracks now open for FLC CertificationThere are now two application options open to applicants Both have their pros and cons so all applicants are advised to evaluate which one works best for them

OPTION 1 Binder First Test Second

This involves submitting your FLC Binder first and upon approval by the assigned FLC Reviewer you may sit for the FLC Test

OPTION 2 Test First Binder Second

This option allows the applicant to sit for the FLC Test as a first step Upon passing the Binder may then be submitted to the assigned reviewer

24 | July 2015 magazine

CONFERENCECONFERENCE

CONFERENCE

AICI 國 際 双 年 會 提 供 了 一 個 最 好 的 自 我 提 昇 和 進 修 專 業 的 機 會 你

會 享 有 以 下 經 歷 和 收 獲

1) 與 同 行 和 資 深 人 士 砌 磋 學 習 和 互 相 觀 摩

2) 在 展 覽 中 尋 找 到 專 用 教 材 書 藉 商 品 甚 至 商 機

3) 增 廣 見 聞 開 濶 視 野 學 習 國 際 社 交 禮 儀 提 昇 自 身 國 際 型 象

形 象 設 計 專 家 左 谷 蘭

The biannual AICI Global Conference will provide you with the best opportunity for professional self-improvement and learning You will experience the following benefits

1) Observe and learn with peers and seniors memberscolleagues 2) Find suitable materials books merchandise and even business opportunities in the exhibition3) Broaden your horizons open your mind and learn international protocol and social etiquette

Most importantly enhance yourself with international perspectives

KAREN TSUO AICI CIP AICI SAN FRANCISCO BAY AREA CHAPTER

Asistir a la convencioacuten global me llenoacute de crecimiento en muchos aspectos Desde convivir y aprender de las grandes autoras de los libros con los cuales aprendiacute y me inspire para apasionarme de esta profesioacuten Como el networking que se crea el cual me ayudoacute a visualizar mis metas y trabajar en ellas Regrese a mi empresa con ganas de trabajar para mi capiacutetulo promocionando a AICI como una asociacioacuten profesional ademaacutes me lleneacute de conocimiento materiales nuevos y fuerza de compartir a mi gente lo que me transmitieron mis colegas y amigas de todo el mundo

I grew in many ways from attending the global conference I was able to learn in person from the great authors of the books I had studied and that had inspired me with passion for this profession There were great networking opportunities which helped me visualize my goals and work on them I returned to my company eager to promote AICI professional membership and work for my chapter I returned with new knowledge and materials to share with my people all that my colleagues and friends worldwide gave me

LOREN MESCHOULAM ESTILO BY LOREN AICI GUADALAJARA CHAPTER

CATAPULT YOUR CAREERAT THE AICI GLOBAL CONFERENCE REPORTED BY KAREN TSUO AICI CIP NADIA VALDIVIESO AND DEBRA LINDQUIST AICI CIP MA

26 | July 2015 magazine

The conference is the only place you can connect with the worldwide image industry However it was a very local connection forged at the conference that has proved most productive for me Bess Heitner a jewelry designer from New York City exhibited at Conference Her high quality jewelry is perfect for many of my clients Beth is extremely accessible as she lives very close to me I went all the way to conference to meet someone who lives next door

ANNIE BRUMBAUGH AICI CIP AB WARDROBE WORKS AICI NEW YORKTRI-STATE CHAPTER

Mi experiencia en las conferencias de AICI fueron increiacutebles Tuve la fortuna de conocer muchos consultores alrededor del mundo y uno de ellos fue Sarah Hathorn Al haber atendido a la conferencia me puso en contacto con ella doacutende contrateacute sus servicios como coach y mentor y esto provocoacute que mi nuevo negocio creciera en muy poco tiempo y me posicionara fuerte entre los corporativos en Meacutexico Empezamos la relacioacuten en 2012 y al diacutea de hoy formo parte de su empresa Illustra Business Coaching como Coach Asociado para Latinoameacuterica Definitivamente ir a la Conferencia te brinda oportunidades de educacioacuten y de lograr hacer negocios con otros expertos en la industria a nivel mundial

My experience attending the AICI conference was incredible I had the good fortune to meet many people from around the world and one of them was Sarah Hathorn Going to conference put me in contact with her where I hired her as a coach and mentor Thanks to her coaching my new business grew quickly We started our relationship in 2012 and now I am an associate coach for Latin America for her company Illustra Business Coaching Definitely going to Conference presents you not only with great education opportunities but also great possibilities to collaborate professionally with other experts

ALE MARROQUIacuteN AICI CIP IMAGEN Y PROTOCOLO DE NEGOCIOS AICI GUADALAJARA CHAPTER

I attended my first AICI Global Conference in May 2013 in Arizona It was such an exciting conference and I got a lot out of it I made some connections with other members and took some amazing workshops that helped me further my education in image consulting Attending the conference in 2013 helped me gain the necessary credits to earn my FLC the following year I recommend everyone attend conference to gain their own unique experience

MELISSA SUGULAS AICI FLC MELISSA SUGULAS STYLE AICI NEW YORKTRI-STATE CHAPTER

BE SURE AND CHECK OUT THE APRIL 2015 AICI GLOBAL FOR MORE STORIES ON THE UPCOMING AICI 2015 GLOBAL CONFERENCE YOU CAN FIND THE COMPLETE SCHEDULE AND REGISTRATION DETAILS AT AICI 2015 GLOBAL CONFERENCE

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

The Association of Image Consultants International | 27

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

13

httpcatherinescholzecom13 contactcatherinescholzecom13 802-shy‐399-shy‐271513

13

Help13 us13 Revolutionize13 the13 Way13 Curvy13 Women13 Shop13 for13 Clothes13 13 We13 design13 professional13 attire13 for13 curvy13 women13 sizes13 8-shy‐2013 13 13 Made13 in13 the13 USA13 from13 natural13 fibers13 13 We13 offer13 a13 new13 shopping13 experience13 for13 curvy13 women13 personalized13 service13 customizable13 options13 for13 each13 garment13 shopping13 in13 the13 comfort13 of13 her13 home13 or13 your13 studio13 13 We13 train13 and13 work13 with13 our13 stylists13 on13 a13 product13 platform13 that13 helps13 meet13 their13 business13 goals13 13 No13 minimums13 no13 exclusivity13 13 And13 for13 201513 no13 start-shy‐up13 costs13 13 Contact13 us13 for13 details13 13

13

ETIQUETTE

The average American woman in 2015 according to WebMD is 5rsquo4rdquo has a waist of 34-35 inches and wears a size 12-14 dress

Image consultants today have more clients in need of clothing in the 14-20+ size range And while one can spend hours debating the health impacts of this trend our job is to support our clients and to help them look and feel their absolute best Not only is this important for their emotional well-being studies have shown that healthy self-image leads to healthier life decisions We truly can impact the lives of the people we serve

When styling plus-size women there are several special considerations

STRUCTURE Flattering a curvy frame requires a combination of structured garments that support the shape of the body and good fitting lines that provide the correct amount of space for the curvy areas of the body Jackets and vests are great choices because they visually nip in the waist and provide shape

FABRICS There are two aspects of fabric to consider

Hand refers to the stiffness of the fabric Using stiffer fabrics in jackets and bottoms while using fluid fabrics for tops or dresses will provide the perfect combination giving the body shape as well as providing flow over troublesome areas such as the stomach and thighs

Fiber content Plus-size women often perspire more easily than their misses-sized sisters This can be a true challenge for the traveling professional because she

sweats while dashing to the next meeting or airplane then gets miserably cold while sitting in the air-conditioned space The best fiber choices are natural ones cotton the superfine wools silk rayon and linen Avoid polyester and acetate if possible Polyester not only increases sweating it also traps odor What about the wicking fabrics in sportswear Sorry they still increase sweating and odors

FITTING LINES Garments designed for plus-size women need to have fitting lines These can be cleverly hidden within style lines but they have to be there Princess lines are a great choice because they can visually narrow the width of the body and can be manipulated to fit the bust waist and hips Darts are also effective Ideally tops will have both horizontal and vertical (either French or waist) darts to provide good fit at the bust and across the stomach and hips Darts or princess seams in pants and skirts are a must-have to fit and flatter the derriegravere and lower back

DESIGN Was the garment designed specifically for the plus-size woman or was it merely graded up from misses sizes Designers cutting specifically for plus sizes design the garment on a plus-size model and mannequin and they assess style lines fit and proportion specifically for that body The end result is much more flattering

Catherine Scholze is the owner and designer of Catherine Scholze Designs and a Preferred Partner for the 2015 AICI Global Conference

FABULOUS AT ANY SIZESTYLING THE PLUS-SIZE WOMAN BY CATHERINE SCHOLZE

AICI PREFERRED PARTNER

The Association of Image Consultants International | 29

STYLE

SEVEN DECADES OF

AMERICAN STYLEBY SUSAN HESSELGRAVE AICI FLC

Marjorie Merriweather Post ca 1935 Photographer John Alfred Piver Courtesy Hillwood Estate Museum and Gardens

A special exhibit at the Hillwood Museum will be of particular interest to AICI members attending the AICI Global Conference this August The

museumrsquos tagline is ldquoWhere Fabulous Livesrdquo and fabulous it is indeed

Set within 25 acres of gardens and woodlands the museum that Marjorie Merriweather Post bequeathed includes the most comprehensive collection of Russian imperial art outside of Russia and a distinguished 18th-century French decorative art collection Her personal collection of commissioned Cartier jewelry was

featured in a special exhibit there last year

Ingenue to Icon will include more than 70 gowns dresses and ensembles worn by Marjorie Merriweather Post from the first part of the century to the 70s This is the first exhibition at Hillwood to present Marjorie Postrsquos full range of style Post was well known for her strong sense of personal style and appreciation of beauty and craftsmanship in all things The exhibit documents not only the evolution of American style but how fashion reflected the changing perception and definition of American women

30 | July 2015 magazine

FROM RESIDENCE TO MUSEUM

What is now the Hillwood Museum started out as Marjorie Merriweather Postrsquos residence

It was her divorce in 1955 from her third husband Joseph Davies that spurred Post to buy the Hillwood mansion Davies was demanding a fortune in return for the Washington mansion they lived in

ldquoBeing a good businesswoman she thought that price was a little high and she wanted some leveragerdquo explained her granddaughter and former museum president Ellen Charles to The Washington Post

Ellen Charles served as the board president of the museum for 25 years stepping down in 2014 She was the last Post descendant to head Hillwood taking over from her mother in 1989 Under Charlesrsquo leadership Hillwood was transformed from ldquoa very fancy house full of very fancy stuffrdquo into a world-class museum that attracts 70000 visitors a year

Her grandmotherrsquos style was overwhelming to Charles as a young woman ldquoShe was so grand and she was a perfectionist You were afraid you were going to stumble sometimesrdquo Yet it was Postrsquos perfectionism that translated into her impeccable sense of style

ldquoMarjorie Post lived an extraordinary life throughout which she played many roles from a young Edwardian bride to a high-profile business and society figure to independent grande dame She was always aware that how she presented herself particularly through her dress not only reflected her personality but also projected her role to societyrdquo

ndash KATE MARKERT HILLWOOD EXECUTIVE DIRECTOR

Post wanted to ldquojazz uprdquo her granddaughterrsquos party outfits ldquoDearie you need some jewelryrdquo she would say holding out diamonds or emeralds Ellen Charles remembered the thought of wearing the elaborate jewelry ldquowas horrifying Not the cost of it just the size of itrdquo

INGENUE TO ICON 70 Years of Fashion from the Collection of Marjorie Merriweather PostExhibit Dates June 6 to December 31 2015

Address 4155 Linnean Avenue NW Washington DC

Getting there Metro VanNessUDC Red Line (20 minute walk)

Hours Tuesday through Sunday 10 am to 5 pm Closed Mondays

Admission Suggested Donation $18

The Association of Image Consultants International | 31

A LIFE OF HIGH FASHION IN THE 20TH CENTURY

Born in 1887 Post came of age during a time of turbulence and political transformation for American women In 1900 women were not deemed ldquopersonsrdquo under the Fourteenth Amendment to the Constitution and had no separate legal standing By the end of the 20th century American women had gained the vote reproductive rights property rights and roles in the offices of government What they had not gained however was true equality in the workplace Paychecks and promotions however were never a concern for Marjorie Merriweather Post who at the time of her inheritance of the Post fortune at age 27 became the wealthiest woman in the United States

American 20th century style opens with the new feminine ideal of the ldquoGibson Girlrdquo Post epitomized this trend upswept hair and high fashion gowns on a young woman who was educated worldly and independent

When Post married Edward Bennett Close in 1905 she entered East Coast high society in earnest A wardrobe makeover was called for She called upon Parisian couturiers fine department stores and New York custom fashion houses to ensure that she was wearing the latest and most coveted styles

THE POST FORTUNE Treasure in a Cereal BoxIn 1895 CW Post Marjorie Merriweather Postrsquos father singlehandedly created the breakfast foods industry He was the inventor of the very first manufactured breakfast product Postum a patented beverage of wheat berries bran and molasses as a ldquonutritious alternativerdquo to coffee In 1989 the first commercially packaged breakfast cereal was debuted Grape-Nuts Grape-Nuts made him a millionaire And in 1904 Post invented cornflakes Initially branded with an unpopular name the cornflakes were rebranded in 1908 as Post-Toasties and sales soared The successful rebrand resulted in over $2 million net profit in just one year

Source Marjorie Merriweather Post - A Biography by Kenneth Lisbee

Left Evening Dress Callot Soeurs Paris ca 1907 Turquoise silk

moireacute turquoise cotton moireacute orangegold silk crecircpe orange

tulle turquoisegold silk cotton floss turquoisegold silk ribbon

cord beading Courtesy Hillwood Estate Museum and Gardens

Right Evening Ensemble Thurn New York City ca 1927 Red silk

crecircpe melon silk charmeuse organza lace Courtesy Hillwood

Estate Museum and Gardens

32 | July 2015 magazine

In the ldquoRoaring Twentiesrdquo hemlines rose and women were liberated from the corseted look of the turn of the century Progress and prosperity were the anthem of the times and the Art Deco influence could be seen in architecture decoration and fashion

In the 1930s now married to her third husband Joseph Davies Postrsquos style evolved to the glamour of Hollywood characterized by sensuous fabrics and close draping of the figure

Throughout the 1940s the Davies continued to entertain in grand style and Post as an ambassadorrsquos wife was called upon frequently to host diplomats Supreme Court justices and senators Her style during this period was the epitome of confident elegance Christian Diorrsquos ldquoNew Lookrdquo was extremely popular and brought Paris back to the forefront of fashion

The 1950s ushered in a return to the romance of rich detail and texture In a portrait by English portrait painter Douglas Chandor Post wore a gray silk faille evening gown attributed to African American designer Ann Lowe who was known for elaborately worked swirl-like motifs

A year later Jacqueline Bouvier popularized Ann Lowersquos fashions when she chose a wedding gown by the designer (See sidebar)

AN ICONIC DRESS AND NEAR DISASTERAnn Cole Lowe (1898ndash1981) was the first African American to become a noted fashion designer

The dress she made for Jacqueline Bouvier is one of the best-remembered bridal gowns of all time and was the catalyst for Lowersquos ascent from ldquodressmakerrdquo to sought-after fashion designer

But it almost didnrsquot happen

The dress which Lowe had designed and fashioned of silk chiffon taffeta was destroyed (after almost eight weeks of work) just ten days before the wedding due to a flooding of Lowersquos workroom Also ruined were nine of the bridesmaid dresses (only five gowns of the total order were spared)

Fortunately the supplier had enough material to make it possible to replace

the ruined gownshellipif Lowe and her staff could manage to recreate them in those remaining few days They worked day and night completing the wedding dress (cutting sewing and all) in eight days flat However Lowe ended up losing money in excess of $2000 on the project

Left Evening Dress detail Ann Lowe (attr) New York 1952 Waffle weave silk faille Courtesy Hillwood Estate Museum and Gardens

Right Toni Frissell [Public domain] via Wikimedia Commons

The Association of Image Consultants International | 33

Post was divorced from Davies in 1955 and began her residence at Hillwood Her manner of dress from this point on was classic mature and elegant Post favored New York-based Czechoslovakian designer Oldric Royce and commissioned dresses from him for the remainder of her life When she liked a certain style she would order the same design with variations The wedding dress Post commissioned for her 1958 marriage to her fourth husband Herbert May is very similar to the short day dress pictured

Through seven decades of change Marjorie Merriweather Post raised the bar for American high society seeking out designers who were at the forefront of the times and introducing fashion concepts from abroad into the sometimes stodgy East Coast upper class

SUSAN HESSELGRAVE AICI FLC is an independent image consultant based in Seattle Washington She serves as editor in chief for AICI Global and is currently writing a book exploring the intersection of values identity and personal style

Dinner dress Oldric Royce Inc New York City ca 1960 Yellow silk acetate nude silk organza green net Courtesy

Hillwood Estate Museum and Gardens

READ MOREAMERICAN EMPRESS THE LIFE AND TIMES OF MARGORIE MERRIWEATHER POST

By Nancy Rubin

34 | July 2015 magazine

FOR COMPLETE DETAILS VISIT HTTPWWWAICIORGEVENT2015GLOBALCONFERENCE

The Association of Image Consultants International | 35

BETWEEN US

AICI CITY CIRCLES THE SHORTEST DISTANCE BETWEEN TWO POINTSBY THEA WOOD AICI FLC

You may have heard about the new AICI City Circles You may now be an active member of a City Circle You may be asking ldquoWhat is a City Circlerdquo

AICI City Circles are AICIrsquos solution for either a) members who wanted to participate in AICI but didnrsquot have a regional chapter or b)

members who lived in a chapterrsquos region but were

too far away to actively participate They are city-

centric organizations that act autonomously in how

they operate their programs and requirements (if

any) The group simply needs to send a semi-annual

report to the International Board informing them of

circle activities

Rather than trying to jumpstart a regional AICI

chapter establishing an AICI City Circle would be a

first step to creating a recognized AICI presence in

your area

ldquoThere were existing groups that were not official so everyone wasnrsquot aware of them We decided that we needed a stepping stone toward a chapterrdquo said Riet de Vlieger AICI CIP and VP Chapter Relations ldquoWe now have seven City Circles Houston Dallas Spain Korea-Busan Mexico-Monterrey Columbia-Bogota and Peru-Lima Spain had their first conference in Barcelona this past Junerdquo

AICI City Circles also resolve the challenges that some regional chapters faced such as low membership numbers vast geographic expanses and struggling leadership participation

As a former Southwest Chapter board member who had to hold two offices to keep the chapter compliant

ldquoWe decided that we needed a stepping-stone toward a chapterrdquo

mdash RIET DE VLIEGER AICI CIP VP CHAPTER RELATIONS

36 | July 2015 magazine

DEADLINE JUNE 30 2015

to association requirements I personally witnessed the challenges of running a chapter whose members were spread across a vast geographical region

Chapter charity and education events resulted in poor attendance because no matter which city hosted the event many members had to drive three to six hours (or fly) to attend Many had a hard time paying for the event plus the travel expenses like gasoline airfare andor hotel rooms Add to that the introduction of online continuing education and the incentive to travel to chapter events waned

Since dissolving the Southwest Chapter Houston and Dallas have formed separate AICI City Circles All thatrsquos required is a minimum of four members and one ldquoconnectorrdquo or liaison to the International Board AICI City Circles have a presence on the AICI website by providing a link to the City Circlersquos website or Facebook page which are setup and maintained by each AICI City Circle

De Vlieger said that forming an AICI City Circle is easy to do online

gtgt Visit the AICI City Circles page gtgt Fill out the AICI City Circle

request formOnce approved AICI sends a welcome packet to the new AICI City Circle including a customized logo so that it can be published on the City Circlersquos website or Facebook page

THEA WOOD AICI FLC MBA is an independent image consultant based in Austin Texas and serves as managing editor for AICI Global She is the co-author of Socially Smart and Savvy

AICIrsquoS NEWEST CERTIFIED IMAGE MASTER

SARAH HATHORN Sarah Hathorn AICI CIM CPBS

joins the honored company of Helena Chenn AICI CIM

Marion Gellatly AICI CIM Dr Joyce Knudsen AICI CIM Emeritus Eva Koeck-Eripek AICI CIM Lynne Marks AICI CIM Carla Mathis AICI CIM Hitomi Ohmori AICI CIM Christina Ong AICI CIM Judith Rasband AICI CIM Elaine Stoltz AICI CIM and Anna Wildermuth AICI CIM

Sarah is the CEO of Illustra Consulting and Illustra Business

Coaching A Master Trainer at the London Image Institute and former senior executive for Macyrsquos Sarah has 30 years of experience imparting executive presence ABC skills to advance leaders

Attendees at the AICI Global Conference in August will have the opportunity to learn from her directly as she will be leading an intensive and interactive session ldquoIncrease Corporate Clients to Totally Supercharge Your Businessrdquo She will share the secrets of her

consultancyrsquos rapid ascent and ongoing success She will also reveal the exact same marketing steps systems and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable dynamic long-term relationships This session was designed specifically for those AICI members desiring to break into the corporate market for bigger revenues and greater career acceleration

Congratulations Sarah on your achievement

CERTIFICATION NEWSAICI MALAYSIA CHAPTER HOSTS PAPER FLC EXAMBY DELBY BRAGAIS AICI CIP CPC

I write this as I wait at the Kuala Lumpur Airport for my flight back to the Philippines

having spent the past four days in Malaysia In my capacity as AICI VP Certification it has been a very gratifying trip

I am happy to report that the AICI Malaysia Chapter has successfully hosted the pilot FLC Paper Test with an astounding 26 participants taking the exam from several different countries in Asia (The

minimum headcount required for a chapter to mount an FLC Exam is only 15)

This is the first time in AICI history where an AICI FLC Exam was conducted simultaneously in two languages English and Chinese This is the first time a Chinese version of the FLC paper test has been available as it was developed just this year

2015 has been a banner year for AICI FLC certification kicking off

with AICI Mexico City Chapter successfully hosting FLC testing for an entire group using the Live Online Proctor (LOP) with 15 participants taking the exam

Additionally AICI Washington DC Chapter and AICI Malaysia Chapter held their own unique ldquoFLC Bootcampsrdquo to help those interested in obtaining their FLC certification

DELBY BRAGAIS AICI CIP CPC is the outgoing VP Certification on the AICI International Board

BETWEEN US

38 | July 2015 magazine

UPCOMING EVENTS

LISTFUL THINKING USING LISTS TO BE MORE PRODUCTIVE HIGHLY SUCCESSFUL AND LESS STRESSED Paula Rizzo The List Producer and author of Listful Thinking

July 15 2015 800pm EST mdash NEW YORK

It seems simple but using lists can have huge returns if you do it right What do Sir Richard Branson Martha Stewart Sheryl Sandberg Ellen DeGeneres and Madonna have in common Each is a list maker and history shows us that change creators make their to-do lists and check them often In this one-hour teleclass you will learn how to

bull Save timebull Be more organizedbull Become more productive

For more information visit Listful Thinking Using Lists to be More Productive Highly Successful and Less Stressed

IMAGEN CORPORATIVA Y MARCA PERSONAL EN EL SECTOR BANCARIO-FINANCIERO Kalena de Velado kalenadeveladowordpresscom

14 de Agosto 2015 1200pm CDT mdash MEXICOndashGUADALAJARA

La clase esta orientada a propocinar un conocimiento general sobre la importancia de alinear la marca persona la imagen corporatival y el estilo profesionai de acuerdo a la experiencia vivida como asesora de imagen en el sector empresarial

Lo que aprenderaacutebull Reflexionar sobre las oportunidades en el sector empresarialbull Compartir experiencias a lo largo de 20 antildeos en el sector financiero bancariobull Conversar sobre las perspectivas en un entorno globalbull Conocer otras experiencias similares en otros paises y regions

For more information visit Imagen corporativa y marca personal en el sector bancario-financiero

AICI 2015 GLOBAL CONFERENCE August 27ndash30 2015 mdash WASHINGTON DC Renaissance Arlington Capital View Hotel

For complete conference details and to register visit AICI Global Conference

AICI WEBINARS FOR CEUrsquoS

BETWEEN US

bull Save moneybull Reduce stress

The Association of Image Consultants International | 39

ADVERTISE YOUR PRODUCTS amp SERVICES IN AICI GLOBAL MAGAZINE

REACH THOUSANDS OF AICI MEMBERS AND OTHER INDUSTRY PROFESSIONALS WORLDWIDE AND BOOST YOUR EARNING POTENTIAL

OUR READERS ARE LOOKING FORColor Systems

Body Styling TrainingIndustry-Related Books amp Magazines

Multi-level and Network Marketing OpportunitiesBusiness Tools

Continuing Education Units for AICI certificationHealth and Beauty Products

Professional Development Workshops amp WebinarsHotel amp Travel Services

Website Design and SupportCareer Coaches

Sales ToolsClothing amp Accessories

CONTACT IMOGEN LAMPORT AT IMOGENAOPICOMAU FOR CURRENT AD RATES AND DEADLINES

NEXT ISSUE OCTOBER 2015

APRIL2015

AICI GL BALP R O F E S S I O N A L D E V E L O P M E N T I S S U E

THE 2015 AICI GLOBAL

CONFERENCE

YOUR VIP INVITATION ldquoMUST SEErdquo DC

MEMBER SPOTLIGHTJOANNE RAE

POWERFUL SATURDAY

CELEBRATING 25 YEARS

JANUARY2015

AICI GL BALC O N N E C T I O N S I S S U E

MANAGINGCOMMUNICATIONS

FOR MAXIMUM

RESULTS

A RUNWAY STAR

RISES MEMBER SPOTLIGHT KEIKO NAGAO

USING THE POWER OF

AICI CERTIFICATION

Page 15: AICI Global July 2015

many prominent speakers that day the march will always be synonymous with Dr Martin Luther Kingrsquos ldquoI Have a Dreamrdquo speech (Watch the last five minutes of that speech here)

TWO SPECIAL EXHIBITS IN WASHINGTON DC DOCUMENT THESE WATERSHED MOMENTS AND THEIR AFTERMATH IN AMERICAN HISTORY

2015 marks the 150th anniversary of the assassination of President Lincoln One of the most intimate portrayals of President Lincolnrsquos death can be experienced in an all-new Newseum exhibition entitled President Lincoln is Dead running through January 2016 In honor of the 150th anniversary of the assassination of President Abraham Lincoln the Newseum presents a series of New York Herald special editions dated April 15 1865 All seven editions will be displayed together starting with the 2 am edition that featured the first Associated Press announcement that Lincoln had been shot Learn the chronology of this tragic event in a way impossible until now with this one-of-a-kind exhibit

2015 is also the 50th anniversary of the Voting Rights Act It was a hundred-year journey from the 13th

Amendment to the Voting Rights Act and the struggle for equal rights continues to this day

The Newseum exhibit 1965 Civil Rights at 50 explores the dramatic civil rights events of 1965 from the historic march from Selma to Montgomery (Alabama) to the signing of the Voting Rights Act by President Lyndon B Johnson The fight for voting rights peaked in a violent clash between peaceful protesters and police that came to be known as ldquoBloody Sundayrdquo after state troopers and deputies armed with clubs and whips beat and trampled protesters as they attempted to cross Selmarsquos Edmund Pettus Bridge

PHOTO CREDITS Public Domain (Library of Congress US National Archives USIA)

Resources compiled by Susan Hesselgrave AICI FLC

ldquoNo no we are not satisfied and we will not be satisfied until lsquojustice rolls down like waters and righteousness like a mighty streamrsquordquo

ndash DR MARTIN LUTHER KING JR AUGUST 28 1963

THE NEWSEUM IS RATED AMONG THE TOP 5 MUSEUMS TO SEE IN WASHINGTON DC

Address 555 Pennsylvania Avenue NW

Getting there The Newseum is located between the White House and the US Capitol and adjacent to the Smithsonian museums on the National Mall The closest Metro station is Archives

Hours 9 am to 5 pm daily

Admission $2295 for adults (19 to 64)

Ma

ria

Bry

kN

ewse

um

The Association of Image Consultants International | 15

AICIrsquos Global Conference is something I look forward to for many reasons Not only do I get to participate in rich educational experiences

that help me grow my image business I also have the opportunity of meeting many amazing people who not only work in the image industry and related fields but also shape their clientsrsquo buying decisions as well as those of the public at large

London Ontario is a mid-sized Canadian city about two and a half hours away from Toronto With a population of 475000 London is no small town so itrsquos certainly too big for everyone to know your name hellip unless you have the mission and the moxie of Sue Jacobs

ldquoIrsquoll be out somewhere shopping or whatever and somebody will come up to me and say lsquoHi Suersquo Irsquoll be drawing a blank until they say lsquoI just saw your show again the other night Itrsquos still runningrsquo That show was so much work but it really tied me into the community Over the course of the series we incorporated eighteen different London businesses in the show People know me nowrdquo

Sue Around The City a series of six half-hour ldquomakeoverrdquo segments that Jacobs produced in 2012 for Rogers TVtrade (one of the two local television stations in London) didnrsquot materialize out of thin air though Jacobs was already putting herself out there mounting successful fundraising events for local charities

ldquoI had already done seven different live fashion events for local organizations like Make-A-Wish with my lsquoSue in the Cityrsquo concept The station producer [from Rogers TVtrade] approached me directly about creating the show because we had worked together on one of these local charity eventsrdquo

FEATURE

MEMBER SPOTLIGHT

SUE JACOBS BY THEA WOOD AICI FLC

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

a

16 | July 2015 magazine

Jacobs credits much of her community visibility to her commitment to be a champion for smaller charities that are ldquounder the radarrdquo of the publicrsquos awareness She believes it is her mission to serve others in this way using her talents as an image consultant to amplify the impact of organizations like My Sistersrsquo Place

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know you And people know I deliver Anything that has to do with children or empowering women Irsquom inrdquo

ldquoVolunteering or making a commitment to causes that are true to your heart that you are passionate

about is key Not to say that it isnrsquot a lot of work It is But the benefits are huge It helps others see their value and the impact they can have by taking part It changes lives And it feeds your soulrdquo

Jacobs just wrapped up hosting the third annual Handbags for Hospice on June 10 a signature fundraiser for St Josephrsquos Hospice that she helped develop from its beginning in 2013 ldquoIrsquom exhaustedrdquo she admits ldquoBut itrsquos worth itrdquo

Speaking in front of an audience can be daunting for many but it is something that Jacobs was comfortable with well before launching her image career Her prior career was in education with specialties in special needs and librarianship That coupled with an extensive

background in psychology led her to a variety of teaching and leadership opportunities

It was as a teacher in fact that it really hit home for her how large an impact image has on credibility and effectiveness

ldquoIf you can showcase what you can do and marry that with what you believe in itrsquos totally genuine and people feel like they really know yourdquo

Ima

ge Design

ndash Ph

oto

graph

ic Art b

y Cra

ig an

d A

ma

nd

aIm

age D

esign ndash P

hoto

graph

ic Art b

y Cra

ig an

d A

ma

nd

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The Association of Image Consultants International | 17

ldquoIrsquove always been amazed at Suersquos tireless commitment and passion to help people

not only in her community but also globally Soon after starting her business she began to organize fundraisers not as a strategy to move her into the public eye but to truly make a difference We discussed how she would stage the event who she would involve no detail was overlooked When it was show time Suersquos magnetic personality sense of humour and enthusiasm always touched the audience in a deep way resulting in the growth of her business over time ldquo

mdash CATHERINE BELL AICI CIP

ldquoI just knew we [teachers] could be doing better I always made a point of dressing professionally put together every day And it mattered I remember it was my 4th grade class I got to school one day towards the end of the year and before they go into the classroom all the kids line up in two lines boys here girls there And that day the boys are all excited saying lsquoMrs Jacobs Mrs Jacobs Look at the girlsrsquordquo

She laughs ldquoJust like boys wanting to spoil the surpriserdquo

ldquoSo I look over at the line of girls and every single one of them w