’

Eduardo has no clue about AIESEC and its value

proposition.

Eduardo is aware of the organization’s value

proposition and signs up to the OP through our Website

Eduardo fills the profile and starts browsing opportunities

Eduardo found his internship, had his first contact with AIESEC

members, clear expectations and is matched to the opportunity.

Eduardo starts his preparation, supported by AIESEC, for the

upcoming experience.

Eduardo completed his experience and went

through a leadership development journey

Eduardo finished his experience, is aware of the

development he went through.

Eduardo is connected with other people all over

the world who went through similar

experiences, and is determined in continuing

his journey of personal and professional growth.

Here, AIESEC leverages on its physical and virtual

reach to engage its customers with its essence

and raise curiosity and interest.

This phase aims to be as automated as possible through the evolution of our systems (EXPA and Opportunities portal), so that our HR can focus on the next stage.

Here is where the “AIESEC Magic happens” and the true leadership

development becomes reality through Inner and Outer Journey. Our customers’ growth interms of

LDM happens here.

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Overall

359’714

25’011

103’506

35,672 47’701 81’303

4’311 3’494 7’805

2’078

1’367

61’626

7,89

Overall GCDP GIP Sign-Up to

Choose Program 79%

Choose Program to Apply

10% 12% 7%

Apply to Start Matching

27% 37% 13%

Start Matching to Match

66% 63% 77%

Sign-Up to Apply 8% Sign-Up to Match 1% Apply to Match 18% 23% 10%

We can finally start tracking our customer’s journey! All data refer to the same set of customers, creating a profile on

internships.aiesec.org between Jan1st and Apr3rd. For example, 1% of the people who signed up in Q1 is already matched.

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