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Get more quality leads from your VDP AI Lead Optimizer

AI Lead Optimizer - sMedia · AI Optimizer: sMedia l Page 2 AI Lead Optimizer 9 Current dealership results We do the heavy lifting so you can focus on what you do best - turning leads

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Page 1: AI Lead Optimizer - sMedia · AI Optimizer: sMedia l Page 2 AI Lead Optimizer 9 Current dealership results We do the heavy lifting so you can focus on what you do best - turning leads

Get more quality leads from your VDP

AI Lead Optimizer

Page 2: AI Lead Optimizer - sMedia · AI Optimizer: sMedia l Page 2 AI Lead Optimizer 9 Current dealership results We do the heavy lifting so you can focus on what you do best - turning leads

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What is AI Lead Optimizer?

AI Lead Optimizer increases efficiency of your website to drive more conversion rates.

Higher website conversion rate = more leads & sales.

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The best quality online leads come from your website

They cost less and close more often.

So what happens when a customer clicks on an ad and lands on the website?

Only 24% of customers* will be willing to fill in a form before buying a vehicle. They are often shy of the sales tactics.

Does it mean that 24% of dealership sales come from the website?

For the vast majority, it’s nowhere near that number. Such discrepancy points to a strong website inefficiency in the industry.

24%

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Most are locked in with a third-party vendor that manages their website. The smallestchanges that should be applied become siloed in miscommunication.

Critical buttons on the VDP (Vehicle Detail Page) like “Get a quote” or “Contact us” are placed and designed primarily for aesthetic purposes. They rarely get A/B tested to see which button drives more clicks.

Let’s imagine a dealer decides to optimize, and gets hold of their vendor.

While split A/B testing takes it one step further towards an optimized website, it isn't sufficient enough to appeal to all of your customers on a personal level.

Get a quote Contact us?

Will a few variants of a button be appealing to a diverse traffic at any given time?

Car dealers rarely optimize websites for higher conversion rates

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For Example

To grab attention of a millennial customer who’s coming from a desktop, you may have to go for a smaller but brighter button.

A 70-year old customer coming from a mobile device may prefer a bigger button of a neutral color with a concise call to action.

ADD TO CART

ADD TO CART

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It decreases effectiveness of all ad spend. Numbers speak for themselves - the average conversion rate for a button click on a VDP is only 0.5%.

Valuable traffic on a VDP becomes wasted, so do leads and potential sales.

0.5%

What does an inefficient website cost to the dealer?

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AI Lead Optimizer is here to help.

AI Lead Optimizer increases efficiency of your website, so it converts more leads which tend to close better. Our solution ensures your ad dollars are well spent.

How could you make the most out of your traffic to double leads?

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How it works

Using this information, AI Lead Optimizer shows a button that is most likely to yield action for a particular customer.

Deliver highest converting button combination.0301 Create button

combinations.

AI Lead Optimizer creates different button combinations for a VDP that range in color, verbiage, placement, and size.

02 Test, Learn, Gather.

Our machine learning technology replaces and tests every button combination we created on your VDPs to learn and gather your customer data. 720 trillion combinations of variables are taken into account to predict the most probable behavior for your customers.

Get Active Market Price

Pricing information for 01/04/218

contact us

Pricing information for 01/04/218

special pricing

Pricing information for 01/04/218

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Current dealership results

We do the heavy lifting so you can focus on what you do best - turning leads into sales.

Since the launch of the AI Lead Optimizer, we have seen a consistent increase in dealership button conversion rates. We ran a test over the span of a month with 30 dealerships - here are our results.

50%Lowest increase in

conversion rate

100%Average increase in

conversion rate

800%Highest increase in

conversion rate

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What’s the ROI of AI Lead Optimizer?

Imagine you’re dealing with 20 website leads a month. At the industry conversion rate, you may convert 20% of these leads once they come through the door. With 4 sales and gross profit of 2000$ each, you make 8000$ a month.

Based on the average increase, AI Lead Optimizer can double your website leads from 20 to 40, which means you now make an extra 8000$ a month from website leads alone.

If you spend 475$ on website optimization it leaves you with 1584% of return on investment.

Our data gathered from 30 dealerships has shown that ROI of AI Lead Optimizer increases with the dealership size.

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Here's the proof

After using AI Lead Optimizer for just a month, Rome Nissan increased button clicks on their VPD by 147% - from 275 to 680 clicks*. As a result, engaged customers filled out 97% more lead forms. Rome Nissan gathered 77 fill outs instead of 39.

+147% 275

680

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Hear from our customers

At Crestview Chrysler we look for ways to get more leads as all dealerships continually do. We were pleasantly surprised at the success we had with installing sMedia’s Button Optimization solution using Artificial Intelligence. We were able to achieve a 103% increase in online leads from our website.

Kurtis Anderson- Internet Director

Knight Automotive Group

(306) 525-5411 | [email protected]

When we received a call about sMedia’s Artificial Intelligence Button Optimization we were sold. We’ve never heard of a solution quite like it. In a short period of time, the online leads from our website increased by 398%.

Terry Leach- General Manager

Mercedes-Benz Regina

(306) 757-2369 | [email protected]

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Who we are: sMedia recap

Some clients we’ve worked with:

sMedia is North America's leading digital marketing agency for automotive dealerships.

As a Google SMB Premier Partner, we maximize ROI on online advertising strategy by driving engaged buyers to your VDPs and converting them into high-quality leads.

sMedia has been chosen as a top Google Certified Agency in North America in 2014 and 2015.

Over 240 dealerships across North America partner with sMedia to build traffic, maximize engagement, and drive leads and sales.

From a 3 person team at a single desk in 2011, to a leading digital marketing agency with over 60 team members across the world - sMedia is recognized by www.canadianbusiness.com as the 53rd Fastest Growing Company in Canada in 2018.