AI 1415 q3 report bxp

Bxp team

Brand experience team

AIESEC International Q3 2014 Report

SUBTEAM BOTTOMLINE The Global Brand Experience team aims to improve the organizational positioning on a global level and the brand perception with the final goal of improving short- and long-term MoS achievement.

PEOPLE INVOLVED Giancarlo Ostuni. VP Marketing. Gordon Ching. VP Digital Marketing. Karolina Piotrowska. VP Public Relations.

efforts


GENERAL COMMENT During Q3, team’s efforts were dedicated to network alignment, brand positioning and digital evolution of the organization, as part of the main goal of the BXP team in the first semester of the term: integration of our brand perception on the network’s side, on a PR side and from a digital point of view.

INDIVIDUAL EFFORTS Giancarlo. Network Support (50%), Sub-team Management (15%), TXP Evolution (15%), Massive Project (15%), Brand Development (5%) Gordon. Website development (45%), YouthSpeak (45%), GIP Evolution (1%), Online BD Delivery (1%), Content Development (8%) Karolina. Y2B (30%), GCDP Project 10%), Relationships – own work (45%), Relationships – other AI peeps (10%), Alumni (2%), Media (3%)

OUTCOMES


Q3 MILESTONES CHECK

Brand Tooklit Update (achieved)

YouthSpeak Running (achieved)

Y2B Taiwan (done + output)

(achieved 60 – 80%)

@.org development on track

(achieved <60%)

Delivered on Sept. 19th. 3017 views reached in 17 days.

Launched accordingly to the original plan.

Output still on hold due to challenges with the responsible

GST. Will be completed directly by th Global Team.

Development in progress. Estimation of first launch on Oct.

22nd can still be kept.

OTHER KPIs MONITORING

KPI Name Planned Achieved Comments MoU with United Nations Y Y Bam! UN Envoy coming to

Vietnam!

Final Contract with Web Developers Y N We’re working with them full speed, but still no contract :o

GST for Top Tier Marketing selected Y Y One Top MCVP Marketing per programe. Good synergy with OPS!

Media partnerships for YouthSpeak Y (1) Y (2) PVBLIC and Elite Daily

results


COMMENTS We are still lacking reliable conversion metrics for @.org. We believe that from november we’ll be able to have efficient measurement for this as well. Impressive social media growth (+72k fans, +13% growth over the quarter). This makes our efforts over the website development even more urgent, as we can’t still use Social Media as a conversion strategy.

July August September P A % P A % P A %

AIESEC .org unique monthly visitors

61000 64046 104% 64000 69230 108% 70000 75231 107%

Time spent on AIESEC.org 03:44 03:48 102% 03:45 03:56 105% 03:50 03:45 98%

YouthSpeak Responses/Visits - - - - - - 20% 29% (5353 v, 1545 r)

+45%

FB Fans 540000 541742 100% 560000

564617

101% 580000

597731

103%

Blogposts 4 5 120% 4 3 75% 4 2 50%

Next steps


QUARTER 4 OVERVIEW. The next quarter will see the completion of a lot of running projects. These are the milestones that are set for December 20th, end of Q4. -  New @org launched with entity templates available -  YouthSpeak completed, goals reached, output released. -  Y2B Vietnam Speakers’ list, agenda flow and confirmations 70%

completed -  TXP Branding developed -  Mobile App Beta version ready -  One Partner for GCDP Project found. -  New Marketing Strategies for Tier 1 released.

Documents

AI 1415 q3 report bxp