New York City Goes Red For Women

STEPHANIEChan,Brooklyn

LORAINEMorgan,Manhattan

TISHADixon-Williams,Brooklyn

©2009, American Heart Association. Also known as the Heart Fund. ™ Go Red trademark of AHA, Red Dress trademark of DHHS.

Table of Contents

The Go Red For Women Movement 1

New York City Go Red For Women 2

VIPPremiere 4

HeartofGoRedandCircleofRed 5

GoRedLuncheonProgram 6

Go Red In the Community 8

NationalWearRedDay 10

NewYorkCityLandmarksGoRed 12

GoRedCastingCall 13

FITGoRedCompetitions 14

MediaHighlights 16

Go Red Funding, Research & Impact Grants 18

Warning Signs and Key Messages 20

GoRedForWomenistheAmericanHeartAssociation’snationwidemovementthatcelebratestheenergy,passion,andpowerofwomentobandtogetherandwipeoutheartdisease. Over96%ofthewomenintheGoRedMovementhaveachievedatleastonehealthybehaviorchangesincejoiningGoRed.Forexample,54%startedexercising,41%lostweight,72%tooktheGoRedHeartCheckUp,and53%hadtheircholesterolchecked.Over45%ofthewomenintheGoRedMovementhaveencouragedotherstojoin.

Go Red For Women

National Movement

Togetherwithoursponsorsandsupporters,wecelebratetheaccomplishmentsoftheNationalMovementtodate: 600,000: IndividualsenrolledinGoRed

ForWomen.

1 million: Womenwhoknowandunderstandthenumbersthataremostimportanttotheirhearts.

$60 million: Amountraisedforthecause. 5 billion: Impressionsgenerated. 3.2 billion: VisitstotheGoRedForWomen

Website. 12,000: Companiesthatparticipatedin

2009NationalWearRedDay.

14.5 million: Reddresspins

distributed. 34 million: Educationmaterials

distributed. 26: Countriesthatadopted

GoRedviaWorldHeartFederation.

Local Movement

AttheAmericanHeartAssociation,weunderstandthatatruemovementstartsatthelocallevel.Suchgroundbreakingnationalsuccesswouldnotbepossiblewithoutthesupportgeneratedincommunitiesacrossthecountry.WeareproudofthemomentumthatNewYorkCityGoesRedhasgainedoverthepastsixyears.WecelebratetheaccomplishmentsoftheLocalMovementtodate: $4,793,000: Grosstotaldollarsraisedforthe

cause(since2000); $3,800,000net. 700 million+: Totalmediaimpressions (since2007). 186: GoRedsponsors(2000–2009).

6,058 : Luncheonattendees (since2000). xx: Notablelandmarksthathave

gonered. xx: Numberofstrategicalliances.

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Go Red For WomenNew York City

2009 New York City Go Red For Women® Luncheon

Event Co-Chairs

Medical ChairMary Ann McLaughlin, MDAssociateProfessorofMedicine,CardiologyMountSinaiMedicalCenter

Corporate ChairMartine ReardonExecutiveVicePresident,Macy’sCorporateMarketing

Auction ChairPatti KennerPresident,CampusCoachLines

ExecutiveLeadership Team

Michelle Bergman

Gail BlankeLifeDesigns

Connie CilibertiTimeWarnerCable

Erin CliftAOL

June DeFabioMacy’s

Lisa FlomSaatchi&SaatchiConsumerHealthandWellness

Mary M. GulloAbbot

Maureen Kiernan, RNMerck

Lucinda Martinez DesirHBO

Alex McCordTheRealHousewivesofNYC

Nina McLemoreNinaMcLemore

Kirsten OravecOntheSceneProductions

Seth RoginNewYorkTimes

Nathan ShoreMacy’s

Merle SlossGeoffreyBeene

Jane Stimson HandMorganStanley

Valerie WilsonValerieWilsonTravel

On behalf of the American Heart Association and the American Stroke Association, it is our great pleasure to kick off the 2010 New York City Go Red For Women Campaign. Go Red For Women is about joining the fight against heart disease and stroke, the No. 1 and No. 3 killers of women. The good news is that heart disease and stroke are largely preventable. Go Red For Women provides women with the knowledge and tools they need to take positive action to reduce their risk of heart disease and stroke, and protect their heart health.

It all starts with making healthy choices.When women learn to care for their hearts,they learn to appreciate their health, and theirlives. If we can each make and keep a promiseto be heart healthy, we can make strides towipe out heart disease.

It’s been more than ten years since the Go Red For Women Luncheon launched in New York City, and together we’ve made great advances in raising awareness and taking action in our communities. Some of you have been with Go Red For Women since the beginning and others have just joined or are thinking of joining. We all know that the work is far from done. With your help, The American Heart Association will continue to create awareness of this disease, encourage healthy choices, and provide support for cutting-edge research.

Again, we appreciate your presence and support, and thank you for joining us in this cause. YOU are the vital ingredient to the success of this wonderful event, and the key to the success of Go Red for Women.

MaryAnnMcLaughlin,MD,MPHCo-Chair, 2010 New York City Go RedFor Women LuncheonPresident, AHA NYC Board of DirectorsAssociateProfessorofMedicine,(Cardiology)andHealthPolicyMountSinaiSchoolofMedicine

HollyAndersen,MDWeillCornellMedicalCenterNewYorkPresbyterianHospital

AyshaArshad,MDSt.Luke’s–RooseveltHospital

DeborahAscheim,MDMountSinaiMedicalCenter,DepartmentofHealthPolicy

SanduBalaram,MDSt.Luke’s–RooseveltHospital

LeoraBalsam,MDNYUMedicalCenter

CarolynBrockington,MDSt.Luke’s–RooseveltHospital

JoannaChikwe,MDMountSinaiMedicalCenter

MichelleCopeland,DMD,MDDr.MichelleCopelandSkinCare

LoriCroft,MDMountSinaiMedicalCenter

MaryJoDiMilia,MDMountSinaiMedicalCenter

LoriMosca,MDColumbiaUniversityMedicalCenterNewYorkPresbyterianHospital

MerleMyerson,MDSt.Luke’s–RooseveltHospital

BethOiver,MSN,BSNMountSinaiMedicalCenter

JoyPape,RNEnJOYLife!HealthConsultingLLC

HarmonyReynolds,MDNYULangoneMedicalCenter

AllisonSpatz,MDWeillCornellMedicalCenterNewYorkPresbyterianHospital

SuzanneSteinbaum,MDLenoxHillHospital

JacquelineTamis-Holland,MDSt.Luke’s–RooseveltHospital

CynthiaTaub,MDMontefioreMedicalCenter

VictoriaTeodorescu,MDMountSinaiMedicalCenter

JoyGelbman,MDWeillCornellMedicalCenterNewYorkPresbyterianHospital

NewshaGhodsi,MDMarathonMedical

Elsa-GraceV.Giardina,MDColumbiaUniversityMedicalCenterNewYorkPresbyterianHospital

SusanHecht,MDBethIsraelMedicalCenter

KatherineHenry,MDBellevueHospital

EricaJones,MDWeillCornellMedicalCenterNewYorkPresbyterianHospital

JillKalman,MDMountSinaiMedicalCenter

NormaKeller,MDBellevueHospital

RoxanaMehran,MDColumbiaUniversityMedicalCenterNewYorkPresbyterianHospital

Medical Leadership Team

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AccountAbiomedIncAcoustiguideCorporationADCOSignsofNJInc.AmericommDataDirectAppleBottomsArnoneLowthFanningWilson &RubinInc.AstraZenecaPLCBaltimoreSunBankofNewYorkMellonBayerCorporationBayerHealthCareBCInternationalGroup,Inc.BCBGMaxAzriaBestBuyBloomingdale’sBoehringerIngelheimPharmaceuticalsBostonGlobeBostonGlobeMediaBostonHeraldBostonScientificCorpBrendaCarmelBristol-MyersSquibbCompanyBryanCaveLLPC.J.Hesse,Inc.CalvinKleinFoundationCalvinKleinWomen’s SportswearCampusCoachLinesCamutoGroupCargillCitro-America–HQCarolJudelsonCauldwellWingateCentralNational-GottesmanInc.ChaseManhattanBankChaseMedicalCommunicationsClarinsGroupUSA,Inc.ClearChannelCommunicationsCline,Davis&Mann,Inc.Coach,Inc.ColumbiaUniversityColumbiaUniversityMedical CenterCVTherapeuticsCynthiaDoonerDailyNewsDeloitteLLPDeltaAirlinesDeniseBenmosheDeutscheBankSecuritiesInc.DisneyWorldwideServices,IncDonnaKaranDr.MichelleCopelandSkincareDupontApparel&Textile SciencesE.GluckCorp/AKAnneKlein WatchesEchoDesignGroupECIElizabethArdenInc.EsteeLauderCompanies,Inc.EuroRSCGLifeFishman&Tobin,Inc.FossilPartnersLPFYCApparelGroupGIIILeatherFashionsInc.GateHouseMediaNewEnglandGeneralLockGeorgeLinkJrFoundation,Inc.GeorgetteKlinger,Inc.GlaxoSmithKlineGoldToeMoretz,LLCGSKGuess?FoundationGuidantFoundation,IncH.M.S.ProductionsInc.Hanesbrands,Inc.HartfordCourantHarveBenardHaskellJewelsLtdHealthInsurancePlanof GreaterNYHighlandAssociatesHollyAndersenHeartFoundationImpactCommunicationsIngramYuzekGainenCarroll& Bertolotti,LLPInvestorRelationsGroup,Inc.JacintoportCorporationJeannePierreOriginals,Inc.JoanWeillJockeyInternationalInc.JonesApparelGroupJosephA.JurateKazickasKarinBarkhornKathyNedorostek-KaswellKatzMediaGroup,Inc.KellwoodCompanyKennethL.MinkCo.

2000–2009 New York City Go Red For WomenCampaign Sponsors

ThankyouforjoiningtheAmericanHeartAssociation’sGoRed

ForWomen®Movement!Youhavebecomepartofthefight

againstheartdiseaseandtakenaproactivesteptowards

yourownhearthealth!EnclosedisthefreeLoveYourHeart

Cookbookthatwaspartofalimited-timeoffer,andshortlyyou

willalsoreceive:areddresspin,amonthlye-newsletter(with

heart-healthytips,news,recipes,andpromotions)accesstoGo

Redmerchandise,specialmemberprograms,localevents,and

shippingdiscountsatshopgored.com.

Takingcareofyourheartismoreimportantthanyoumight

know.ToofewpeoplerealizethatheartdiseaseistheNo.1

killerofAmericanwomen—andofmen.Butthegoodnewsis

thatheartdiseaseislargelypreventable.GoRedForWomen

empowerswomenwithknowledgeandtoolssotheycantake

positiveactiontoreducetheirrisksofheartdiseaseandstroke

andprotecttheirhealth.SpreadingtheGoRedForWomen

message—loveyourheart—raisesawarenessofheartdisease

andempowerswomentoreducetheirriskbylearningthesteps

topreventit.

Since2004,GoRedForWomenhascapturedtheenergy,

passionandintelligenceofwomentoworkcollectivelyto

wipeoutheartdisease.Healthcareproviders,celebrities

andpoliticiansalsoelevatethecauseandspreadtheword

aboutwomenandheartdisease.Themovementisnationally

sponsoredbyMacy’sandMerck&Co.,Inc.

FormoreinformationaboutGoRedForWomen,pleasecall

1-888-MY-HEART(1-888-694-3278)orvisitGoRedForWomen.org.

locallysponsoredby

KPMGLLPLancasterGroupUSLLCLehrmanLLCLenoxHillHospitalLindaLambertLizClaiborneInc.MaggyLondonMaincoElevator&Electrical Corp.MalvaRabinowitzMarcraftApparelGroupMarianneHesseMarthaStewartLiving OmnimediaMaximGroupLLCMedtronicInc.Merck&Co.,Inc.Merck/Schering-Plough CorporationMetlifeMetroNewYorkInc.MetroUSANewspapersMetropolitanLifeInsurance CompanyMontefioreMedicalCenterMountSinaiCardiovascular InstituteMountSinaiHospitalMountSinaiMedicalCenterMountSinaiSchoolofMedicineMountSinaiSchoolofMedicine –VascularSurgeryMovadoGroupInc.NatoriCompanyNauticaEnterprisesInc.NewYorkDailyNewsNewYorkMagazineNewYorkPostNewsCorporationNewsday,Inc.NinaMcLemoreIncNorthJerseyMediaGroupNY1/TimeWarnerCableMedia SalesNYUCardiac&VascularCenterNYUMedicalCenterPaceInc.PattiKennerPfizerInc.PhiladelphiaInquirer&Daily NewsEmployeeFederal CreditUnionPhiladelphiaNewspapersLLCPlaytexApparelPoloRalphLaurenCorporationPucciInternationalLtd.QuebecorWorldQuestDiagnosticsRafaellaSportswearRealSimpleReganCampbellWardReliantPharmaceuticals,LLCRepublicClothingRichardLeedsInternationalSanofi-AventisSchering-PloughCorporationSethSpragueFoundationShiseidoCosmeticsStarLedgerSteveMaddenStuartOrsherSwarovskiSymsCorporationTheEsteeLauderCompaniesInc.TheHartfordCourantTheJournalNewsTheNewYorkTimesTheStarLedgerTheTommyHilfigerCorporate FoundationTheWashingtonNewspaper PublishingCompanyLLCTheWashingtonPostCompanyTiffany&Co.TommyHilfigerUSAInc.TotalHeartCare,P.C.TrebbiannoLLCUniversalMailingServiceIncUSTrustValerieWilsonTravel,Inc.VanStryDesign,Inc.VanityFairIntimates,LPVerizonVivaOptiqueInc.WABCTVWarnacoGroup,Inc.WaterfordWedgwoodUSA,Inc.WE:Women’sEntertainmentWeillMedicalCollegeWLNY-TV55WomansDayWPIX-TV,Channel11Wyeth-AyerstLaboratories 3

VIP Premiere

“Go Red For Women presents —Choose to Live!” VIP PremiereWe’vecapturedinspiringstoriesfromcastingcallsacrossthecountryaboutwomen’sexperienceswithheartdiseaseandthelifesavingchoicesthey’vemade.Fellowsponsors,supportersandvolunteersjoinedtheAmericanHeartAssociationataspecialVIPpremiereatThePaleyCenterforMediainNewYorkCitytopreviewtheGoRedForWomen®televisionspecialsproducedbyNBCandTheWordNetworkaswellastheGoRedCorazónTVspecialfromUnivision.

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Lucinda C. Martinez-Desir Manhattan

“I Go Redforthemanywomenwhoaremis-diagnosedbecausetheyareawoman.AtsomepointIwillneedapacemakerbutnowwiththerightinformationI’mempoweredtomakeallthedecisionsbasedonsoundmedicalfactsandadvice.

Tre’ness Woods-Black Manhattan

“I Go Redforourmother/grandmother,SylviaWoods,andforahealthierHarlem.Heartdiseasehasreareditsuglyheadinourcommunityinacatastrophicway,sometimeswithoutwarning.We’velosttoomanylongtimecustomersorfriendsatthehandsofcardiovasculardiseasetonottakeastand.”

NewYorkCityisuniqueandsoarethestoriesofthemanywomenwhoareattheHeartofGoRed.Somearesurvivorsofheartdiseaseandsomeofstroke,someareyoungandsomeareyoungatheart,someGoRedfortheirfamiliesandsomefortheircommunities.Attheheartofitall,thesewomenarebondedtogetherforacommoncause—tosavethelivesofhundredsofthousandsofwomenthroughoutourgreatcity.

InDecemberof2008wewereluckyenoughtobringtogetheranumberofwomenforaninspirationalphotoshoottocapturetheHeartofGoRedinNewYorkCity.Thesewomenembodythestrength,spiritandenergyoftheGoRedForWomenmovementrighthereinourownbackyard.ThesewomenbecamethefaceofourlocalGoRedcampaignfor2009.

Specialthanksgotothefollowingindividualsandcompanieswhodonatedtheirtime,talentandresourcestothephotoshoot.WithouttheirgenerositytheHeartofGoRedNYCcouldnothavehappened.

Heart Go Redof

CircleofRed

PhotographyJerryJackLocation

OntheSceneStudiosMake-up Artistry

AndyPaige,CentsofStyleMake-up

MakeUpForEverStyling

KatyRobbinsClothing

DonnaMorganandAliRoJewelry

HelenFicaloraandSatyaJewelry

Jennifer Constantino Manhattan

“I Go Redtoinspirepeopletobelievethatmiraclescanhappen.Ihavehadthreeopen-heartsurgeriesinmyshort31years.Whatdefinesmehowever,areallthethingsthatIbelieveinbecauseofthisexperience.”

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Luncheon ProgramGo Red

OnFriday,February,February27,2009,over800womenattendedtheNewYorkCityGoRedForWomenLuncheonattheWaldorfAstoriaHotel.The2009eventmarkedthetenthanniversaryoftheluncheoninNewYorkCityandraised$800,000tosupportGoRedForWomen.

Beforetheluncheonbegan,guestsenjoyedahealthyGoRedreceptionandhealthscreenings.AstheluncheonbeganguestsweretreatedtoamusicalopeningbytheAbyssinianBaptistChurchChoir,whosebeautifulvoicesandmusicsetthestageforadayofinspirationandhope.MasterofCeremoniesDarleneRodriguezemceedthewonderfulprogramthatincludedaspecialwelcomefromHodaKotbandaninspirationalpassionstorybyheartattacksurvivorStephanieOster.

In2009theinauguralJaneChesnuttandDr.NiecaGoldbergResearchGrantwasannouncedtohonorthelegacyandvisionofthefoundersoftheluncheoninNewYorkCity.Inaddition,theGoRedForWomenCommunityImpactGrantswereawardedtoseveralnon-profitorganizationsinNewYorkCitytoeducateandempowertheircommunityaboutheart

diseaseandstroke.ByfundinginnovativeprogramswithinNYC,theAmericanHeartAssociationisworkingtowardsahealthierandmoreeducatedcity.

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2009 New York CityGo Red For WomenLuncheon Sponsors

MediaSponsors

LocalSponsors

NationallySponsoredby

Heart of Silver SponsorsTheBankofNewYorkMellonCargill,Inc.SymsCorporation

10th Anniversary SponsorsTheBaltimoreSunBCInternationalGroupCoachEstéeLauderCompaniesKPMGPattiKennerMerckSchering-PloughNauticaTheNewYorkDailyNewsTheNewYorkPostTheNewYorkTimesTheWashingtonPostTotalHeartCare

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New York City Council Women’s Caucus

The American Heart Association coordinated two initiatives in New York City Hall during American Heart Month in celebration of the Go Red for Women movement. A briefing was held on women and heart disease for the New York City Council Women’s Caucus. Survivor and Go Red for Women Spokesperson Stephanie Chan shared her personal story, and Dr. Monica Sanchez-Ross gave a presentation on heart disease and associated risk factors. The presentation was followed by policy proposals from our Advocacy Department with support from the You’re the Cure network. In addition, the Women’s Caucus presented the American Heart Association with a proclamation from the Council floor, declaring February “American Heart Month.” The proclamation was accepted by our New York City Go Red for Women spokeswomen: Loraine Morgan, Tisha Dixon-Williams, and Stephanie Chan. They shared their personal stories with the Council during the presentation and helped to raise Council Members’ awareness that women are at risk.

In the CommunityGo Red

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New York Liberty Goes Red

Go Red For Women and the New York Liberty continue to raise awareness about the prevalence of heart disease among women and encourage women to make choices that will help reduce their risk for heart disease. As role models to many young New Yorkers and women around the world, the New York Liberty invite their fans to support the cause by hosting an annual Go Red Night at Madison Square Garden featuring public service announcements, health education information, giveaways and a Go Red For Women registration table.

New York State Lobby Day

Volunteers from the American Heart Association created a sea of red as they gathered in Albany on Monday, April 6, 2009 to meet with their elected representatives about legislation they believe will improve the health of all New Yorkers. The American Heart Association advocated for:• Calorie labeling legislation requiring chain restaurants in the state to post

calories next to food items. New York City and Westchester County currently have menu labeling laws in place. Studies show that when they see calorie choices, people consume 50 fewer calories

• The Healthy Schools Act, which will provide more healthy food choices in the state’s schools. The AHA is advocating usage of the school nutrition guidelines put forth by the Alliance for a Healthier Generation, a partnership between the William J. Clinton Foundation and the American Heart Association

• New York State Regents to consider teaching CPR in schools. Nine hundred people die of sudden cardiac arrest each day in the United States; if CPR is performed, it can double the chances of survival. Some schools include CPR in their health curriculum. CPR can be taught in as little as 30 minutes and

• The extension of the Good Samaritan law to cover people who use an AED to resuscitate a cardiac arrest victim.

Heart for Women Act

The HEART for Women Act (Heart disease Education, Analysis and Research, and Treatment for Women Act-HR 1032/S 422) was introduced into Congress on February 12th. The bill will help ensure that heart disease and stroke are more widely recognized and more effectively treated in women and take a multi-pronged approach by raising awareness among women and their health care providers; provide gender and race-specific information for clinicians, researchers, and the public; and improve screening for low-income, uninsured women at risk for heart disease and stroke.

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Hearts in the Heights

Hearts in the Heights is a partnership between the American Heart Association and Broadway’s 2008 Tony-award winner for Best Musical In the Heights. The program combines the excitement of Broadway with the mission of the American Heart Association in an innovative, multichannel promotion anchored around a story that features a central character affected by heart disease. Hearts in the Heights raises awareness of heart health in-theaters and through the media, a leading source of health information for the Hispanic market. Dedicated performances feature a special, post-show speech about the importance of heart health from the cast.

In the CommunityGo Red

Cultural Health Initiatives

Cultural Health Initiatives promotes health equity for those communities at greatest risk for heart disease and stroke. Our goal is to reduce the disparities and incidence of premature death and disability related to heart disease and stroke by 25% by 2010 in minority communities. This is accomplished through creative programs, awareness cause campaigns, grassroots and strategic partnerships, strong volunteer leadership and foundation support impacting racial/ethnic health disparities.

OnFriday,February6,2009nearly300companiesinNewYorkCityjoinedthousandsofmenandwomen,hospitals,businesses,newsanchorsandlegislatorsacrossthecountrybywearingredtoshowtheirsupportforGoRedForWomenandthefightagainstheartdisease.

National Wear Red Day

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“Heart disease kills one woman every

minute, but it is largely preventable.

We simply have to choose to act.”

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Landmarks Go RedNew York City

ThroughoutthemonthofFebruary—AmericanHeartMonth—buildingsandlandmarksinNewYorkCityandsurroundingboroughshelpedshinealightonheartdisease.InanefforttoraiseawarenessthatheartdiseaseistheNo.1killerofwomen,thebuildingswereglowingred.Buildingsthatparticipatedinclude:

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The Empire State Building is one of the most notable of all buildings in the New York City skyline, soaring more than a quarter of a mile above bustling New York City streets below.

21 ClubNewYorkCity

The Empire State BuildingNewYorkCity

Grand Central Station —Vanderbilt Hall NewYorkCity

Hotel 30–30NewYorkCity

NY PanoramaNewYorkCity

Queens UnisphereQueens,NY

Time Warner CanterNewYorkCity

The Hines Building NewYorkCity

Participants entered Grand Central on a red carpet lined with red rope and preceded down the corridor to the casting call screening booth. Along the way, participants were encouraged to participate in health screening (courtesy of Merck) and join the Go Red Movement. National spokesperson, Andie MacDowell shared her personal connection to cardiovascular disease as well.

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Go RedCasting CallOnFriday,February6,2009,theNewYorkCitymarketheldtheir2009GoRedCastingCallatGrandCentralStation—theheartofNewYorkCity—tocoincidewithNationalWearRedDayandtheexteriorlightingoftheEmpireStateBuilding.TheAmericanHeartAssociationwaslookingforrealwomenofNewYorkCitytobethefacesandpersonalitiesof2009–2010GoRedForWomenCampaign,includingachancetoappearinanationallybroadcastNBCtelevisionspecial.Thewomenwereaskedtotellstoriesofthechoicesthey’vemadetolivehealthylivesandimprovetheirwellbeing,toinspireotherrealwomentodothesame.

TheAmericanHeartAssociationandMacy’shavefortwoyearsrunningchallengedstudentsatFITtomakeapersonalstamponheartdisease.

FIT Go Red

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“Thedesigninspirationderivesfromthecellsofa

healthyheart,”saidFrake,“Thedressisdesignedtobe

strong,symbolizingastrongheart.”

In 2009, FIT studentstookpartinaphotographycontestthathelpedtoraiseawarenessforwomenandheartdisease.ThewinnerwaschosenbyapanelofexpertsfromFITandwasannouncedonNationalWearRedDay,February6,2009.Studentssubmitteda3-photographprojectthataimedtobringaboutinspirationandawarenessthatheartdiseaseistheNo.1killerofwomen.Thewinner,GregBaker’s,photowasfeaturedatthe2009GoRedforWomenLuncheon,inaMacy’sGoRedstorewindow,andonwww.americanheart.org.Thewinnerwalkedawaywitha$5,000scholarship,whilefirstandsecondrunners-upclaimeda$3,500anda$1,500scholarship,respectively,fromtheAmericanHeartAssociationandMacy’s.

Competitions

In 2008, FIT studentsdesignedareddressforNBC

“TodayinNewYork”co-anchorDarleneRodriguezaspartofthe

GoRedforWomenawarenesscampaign.CamerasrolledasDarleneandcompanyannouncedthenamesofthetentalenteddesignersonFriday,November30.Thewinner,AlyssaFrake,wasannouncedonNationalWearRedDay,February1,2008wherehighlightsfromtheentirecompetitionwereshownandthewinningdresswasunveiled.DarleneRodriguezworethewinningdesignon-air.Thewinningdesignerwona$5,000scholarship,whilefirstandsecondrunners-upclaimeda$3,500anda$1,500scholarship,respectively,fromtheAmericanHeartAssociationandMacy’s.

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Media Highlights

wcbstv.com

Funding, Research & Impact GrantsGo Red

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Researcher ProfileNicholaDavis,M.D.,M.S.AlbertEinsteinCollegeofMedicineClinicalResearchGrant

You can’t help but notice Nichola Davis’s passion when she talks about her American Heart Association-funded research, which is geared at discovering how low-carbohydrate and low-fat diets affect the heart. You also can’t help but notice that the 36-year-old Jamaica native is pretty fit.

“Since I do weight loss studies, the No. 1 question I get all the time is, ‘How do you stay in shape?’” said Dr. Davis with a laugh.

The clinical researcher, who works at Albert Einstein College of Medicine in The Bronx (New York), runs whenever she can squeeze it in. She’s lucky in that she loves salads. And, even when she chows down on barbecued spare ribs, she does it in moderation.

For her American Heart Association-funded research (Dr. Davis is the recipient of a Founders Affiliate Clinical Research grant), Dr. Davis’s goal goes beyond helping patients lose weight. Instead, she’s focused on whether particular diets are better/worse for the heart.

“Low carbohydrate diets, for example, are high in fat and, as a clinical person, I kept wondering, ‘Well, if it’s high in fat, what is it doing to your heart even if you’re losing weight?’” Dr. Davis said. “And I really couldn’t find any data about that, so I didn’t know how to counsel my patients.”

Dr. Davis’s interest in studying weight loss and its impact on the body can be traced to the problems obesity causes.

“A lot of other problems stem from obesity — diabetes, high blood pressure, heart disease,” Dr. Davis said.

While Dr. Davis’s study is currently wrapping up and she’s analyzing the results, she can feel good in knowing that she has helped people.

“People who have lost weight just feel so much better,” Dr. Davis said. “They start exercising and walking a little bit more. They’re just feeling really great about themselves. And for many of them, their diabetes control has gotten better. I’m hopeful that, with all of these things, the tests on cardiovascular function will show that that really has improved, too.”

“A lot of other problems stem

from obesity — diabetes, high blood pressure, heart disease.”

NicholaDavis,M.D.,M.S.

Where doesthe money go?

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Institution # of Studies Total ValueAlbanyMedicalCollege,Albany 5 $1,065,000AlbertEinsteinCollegeofMedicine,Bronx 5 $1,106,000BuffaloStateCollege,SUNY 1 $308,000CityUniversityofNewYork,NYC 1 $198,000ColumbiaUniversity,NewYorkCity 22 $4,814,000CornellUniversity,Ithaca 11 $2,100,000CornellUniversity,NYC 2 $396,000FordhamUniversity,Bronx 1 $198,000JacobiMedicalCenter,Bronx 1 $110,000MemorialSloanKetteringCancerCenter,NYC 1 $87,000MontefioreMedicalCenter,Bronx 1 $110,000MountSinaiSchoolofMedicine,NYC 7 $2,224,000NewYorkMedicalCollege,Valhalla 6 $1,396,000NarrowsInstituteforBiomedicalResearch,NYC 1 $308,000NewYorkUniversity,NYC 14 $2,844,000OrdwayResearchInstituteInc,Albany 1 $260,000ResearchFoundation/CUNY,NYC 1 $198,000RensselaerPolytechnicInstitute,Troy 1 $260,000St.FrancisHospital,Roslyn 2 $370,000SUNYDownstateMedicalCenter,Brooklyn 5 $872,000SUNYUpstateMedicalUniversity,Syracuse 7 $1,310,000SUNY,Albany 1 $260,000SUNY,Buffalo 9 $1,632,000SUNY,StonyBrook 4 $1,156,000SyracuseUniversity 1 $21,000TheFeinsteinInstitute,Manhasset 4 $662,000UniversityofRochesterMedicalCenter,Rochester 21 $3,789,000WeillMedicalCollegeofCornellUniversity,NYC 2 $698,000

TOTAL 138 $28,752,000

New York City Community Impact Grant

American Heart Association Research Fundingin New York 2008–2009

Mentoring in Medicine, Inc. Healthy Heart Ambassador ProgramWomen ages 18–35, specifically African American and Latina in all NYC — Funding: $25,000MentoringinMedicine,Inc.hasrecruitedandtrainedapproximately200pre-healthandhealthprofessionalstudentstobecomeHealthyHeartAmbassadorsandspreadinformationaboutGoRedforWomenthroughouttheircommunities.Approximately50healthprofessionalswhoareexpertsinfemalecardiovascularhealthand/oremergencymedicinewererecruitedtoeducateandsupervisethestudents.Thesestudentshavebeenrequiredtovolunteerinatleast8communityserviceevents(inlocationssuchasbeautyparlors,churches,nightclubs,retailstores,andlargevenues)oratAmericanHeartAssociationsponsoredeventsinNewYorkCity.Theestimatedreachofthisprojectis20,000individuals.

NYC Department of Health and Mental HygieneEnhanced Volunteer Blood Pressure Monitoring Program (EVBPM)Women ages 45–64 in Harlem, Bronx, Brooklyn — Funding: $10,000TheCardiovascularDiseasePreventionandControlProgramoftheNewYorkCityDepartmentofHealthandMentalHygiene(DOHMH)seekstoreduceandpreventcardiovascularmorbidityandmortality,withacommitmenttoeliminatinghealthdisparities,throughmulti-facetedapproachesthatpromoteprevention,improvediseasemanagement,ensuretheavailabilityofservicesandprograms,andaddresstheriskfactorsunderlyingmuchofcardiovasculardisease:highbloodpressure,highcholesterol,sedentarylifestyle,obesity,andpoordiet.Thegrantsupportedtheimplementationofchronicdiseaseself-managementworkshopsinfivefaith-andcommunity-basedorganizationsthatparticipateinDOHMH’sKeeponTrack(KOT)volunteerbloodpressuremonitoringprogram,operatinginlowincomecommunitiesinHarlem,theBronx,andBrooklyn.ThegoalofaddingtheseworkshopswastoincreasebloodpressurecontrolamongKOTparticipants.

Saint Vincent Catholic Medical Centers/Saint Vincent’s Hospital ManhattanEducation Awareness Campaign at Fulton Housing ProjectsAfrican American and Hispanic families in Chelsea/Clinton Housing Project in Manhattan — Funding: $25,000TheSaintVincent’sHospitalManhattancardiovasculareducationprogramhassuccessfullytargetedwomenfromunderservedcommunitieswithinthehospital’sservicearea,particularlyRobertFultonHousingintheChelsea/Clintonneighborhood.Thegranthassupported:(1)increasedawarenessofheartdiseaseandstroke,includingitssigns,symptomsandriskfactors,amongwomeninRobertFultonHousingbyprovidingoutreachandeducationinthiscommunityand(2)bloodpressureandcholesterolscreeningsandriskfactorcounselingtothiscommunity(servingupto300people)toidentifyat-riskpopulationandconnectthemtocare.

The Latino Education Project, Inc. Beauty Secrets of the HeartLatina women in Northern Manhattan (Harlem, Washington Heights, Inwood) — Funding: $13,000TheLatinoEducationProject’smissionistoimprovethelivesofpeopleathighriskofdiabetesandcardiovasculardiseasethrougheducationandtraining.Thegrantsupportedthisorganization’sinitiativeentitled,“BeautySecretsoftheHeart,”whichworkstoformpartnershipswithlocalbeautysalonsinNorthernManhattanandinformthemaboutdiabetes,hypertensionandtheircardiovascularrisk.Inadditiontotheseeducationsessions,surveyshavebeendistributedamongLatinowomentoassesscardiovascularriskinthisareainordertodesignfutureinterventionsthatwillcontributetodecreasedrisk.

VIP Community Services Heart-to-Heart ProjectWomen in the Bronx — Funding: $25,000TheWomen’sCenter,amodalitywithinVIPCommunityServices,providesamulti-continuumoflowtohighthresholdeducational,substanceabuseandcounselingservicestoLatinaandAfrican-AmericanwomenintheBronxcommunitybydeliveringaone-ofakindholistichumanservicedesign.ThegrantsupportedaGoRedCommunityEventwithover125attendeeswhoobtainededucationalinformationonahearthealthylifestyleandriskfactorsforcardiovasculardisease,specificallyforwomen(presentersincludedaphysician,nutritionist,andwomenwho“GoRed”).Educationalworkshopsonoverallcardiovascularhealth,nutrition,smokingcessationandstressimpactofthecardiovascularsystemwerealsoconducted.

Iris House Healthy Living Community Outreach ProgramWomen in Harlem community — Funding: $17,000TheoverallgoaloftheprojectistopromoteahealthierlifestyleandreducetheincidenceofcardiovasculardiseaseintheHarlemcommunityingeneralandinIrisHouseHLPparticipants.Thegranthassupportedthefollowing:(1)theHealthyLivingProgram(HLP),whichprovidescontinuedintensivemonthlynutritionalcounselingforasecondyearofa2-yearprogram(thefirstyeariscomplete)to30HIV+women,(2)theHealthyLivingCommunityOutreachProgram(HLCOP),whichprovidesmonthlyeducationalworkshopsonthebenefitsofhearthealthyliving,weightmanagementandhealthynutritiontomembersoftheHarlemcommunity(estimatedreachof300menandwomen).

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Stroke Warning Signs

• Suddennumbnessorweaknessoftheface,armorleg,especiallyonthesideofthebody.

• Suddenconfusion,troublespeakingorunderstanding.

• Suddentroubleseeinginoneorbotheyes.

• Suddentroublewalking,dizziness,lossofbalanceorcoordination.

• Suddensevereheadachewithnoknowncause.

Heart Attack Warning Signs

• Uncomfortablepressure,squeezing,fullnessorpaininthecenterofthechestthatlastsformorethanafewminutesandgoesawayandcomesback.

• Painordiscomfortinoneorbotharms,theback,neck,jaworstomach.

• Shortnessofbreathalongwith,orbefore,chestdiscomfort. • Othersignssuchasbreakoutinacoldsweat,nauseaor

lightheadedness.

American Heart Association 122East42ndStreetNewYork,NY10168 (212) 878-59xx

www.americanheart.org/NewYorkCityGoesRed?