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agronomyfarms limitedIdentityGuidelines

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Table ofContents

1 The Symbol

2 Basic logo

3 Saftey area

4 colour

5 Image

6 Usage on Dierent Backgrounds

7 Typography

9 Incorrect Usage

10 Stationery System

11 Signage System

12 Shopping Bags

13 StaUniform

14 Vehicles

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The Symbol

The linear a has been designed to provide a bold,

memorable mark, representing agronomy farms

limited in all forms of communication. The negativespace in the symbol is used to represent the brands

connection with nature. The fresh green colour of

the identity symbolizes nature, calm, freshness,

growth, harmony, fertility, safety, healing and freedom.

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agronomyfarms limited

agronomyfarms limited

Basic Logo

Always use the original and approved art.

NEVER alter any aspect of it. Do not attempt

to draw or recreate the agronomy farmslimited lettering using computer fonts.

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agronomyfarms limited

Safety Area

When the symbol is used by itself, a safety

area around the symbol will ensure visibility

and impact.

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C000M000Y000K070

C000M025Y080K070 C080M000Y080K000

C000M000Y000K100

Process Color for 4/colorprinting

Cyan 050Maganta 000Yellow 100Kyan 070

RGB for Screen Applications

Red 141Green 198Blue 063

RGB for Web Application

Red 8E

Green 1FBlue 20

Colour

The use of color is an important aspect of the

agronomy farms limited identity. The corporate

green should be used for the a symbol

whenever possible.

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Image

The image placed inside the a symbol is

an integral part of agronomy farms limited

brand identity. Be particular about the

imagery inside the symbol. The images s

hould have dominant amount of green colour.

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agronomyfarms limited

agronomyfarms limited

agronomyfarms limited

agronomyfarms limited

Usage on Dierent Backgrounds

Usage on Dierent Backgrounds Here are

examples of of the correct way to use the agronomy

farms limited logo on a variety of backgrounds.

It is important to have adequate contrast between

the mark and the background for optimal visibility.

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GothamHTF-Light

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890&.,:;$%!?(*)

GothamHTF-Book

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890&.,:;$%!?(*)

GothamHTF-Medium

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890&.,:;$%!?(*)

Typography

One of the key factors in any new identity is

the use of a specified type family for text or

running copy. Using a consistent family of

typefaces visually reinforces the identity

of the agronomy farms limited.

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GothamHTF-Rounded in its book and bold

weights can be used for advertisements,

brochures and other communications

when a Rounded face is appropriate. GothamHTF-Rounded Book

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890&.,:;$%!?(*)

GothamHTF-Rounded Bold

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890&.,:;$%!?(*)

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Signage System

agronomyfarms limited

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agronomyfarms limited

agronomyfarmslimited agronomy

farmslimited

Shopping Bags

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StaUniform

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Vehicles

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