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Tobago Workshop: CAFP overview – Slide Set
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Agro-tourism –Revitalizing agriculture and rural development
AgroAgro--tourism tourism ––Revitalizing agriculture and rural developmentRevitalizing agriculture and rural development
Promoting Prosperity in the Rural Communities of the Americas
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The Caribbean – Global ChallengesThe Caribbean – Global Challenges
• Highest frequency and 3 times more natural disasters in the 1990s than in 1970s
• Increased population and economic activity on high risk areas• Cruise ship arrivals 239,000• Land-based visitors 200,000
• Increased air and marine traffic
Tobago Workshop: CAFP overview – Slide Set
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LOCAL CHALLENGESLOCAL CHALLENGES
• Fast-paced development in several SIDS
• Clearing of land and loss of biodiversity
• Sewage contamination by pleasure boats
• Chemical infiltration of soil• Loss of indigenous culture, food
insecurity• High Leakage and Low Linkage
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Rural/Agricultural Environments+
Farm Commodities
Agrotourism
+Tourism Products/
Services
Tobago Workshop: CAFP overview – Slide Set
Global Trends
• Nature and agricultural based tourism – fastest growing segment in travel in the US– 30% increase in last decade
• Farm-based tourism reaping millions for farms across USA, EU, Australia, New Zealand, SE Asia
(Time Magazine, Oct. 2005)
AGRITAINMENT• Family Fun, Education,•Entertainment, Wellness
Global Trends
CULINARY TOURISM• Based on multi-ethnicity, heritage foods, traditional methods
• “The hottest trend in leisure…..embraced by savvy tourism planners around the world..”
• “A key factor in differentiating the vacation experience”
• eating traditional dishes - a “very important” part of a holiday
• holiday culinary experiences impact weekly grocery list
Tobago Workshop: CAFP overview – Slide Set
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Growing TrendsGrowing Trends
HEALTH AND WELLNESS TOURISM
• The area with the greatest medium and long-term opportunity for the Caribbean to increase multi-sector employment (IDB May 2006)
• 6 out of 10 travelers state - “ideal vacation is a place where you can relax and unwind”
• Spa business - 129 % growth in last 2 years
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Growing TrendsGrowing Trends
• Eco-tourism is the fastest growing segment of the tourism market.
• A recent study cited by the New York Times stated that “58.5 million U.S. travelers, or 38 percent, would pay more to use travel companies that strive to protect and preserve the environment.”
Tobago Workshop: CAFP overview – Slide Set
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GREEN GUILT: Linking local foods with the environmentGREEN GUILT: Linking local foods with the environment
Tesco, Asda, Waitrose, Sainsbury’s the largest supermarket chains in Britain – all have plans to address climate change
Tesco will begin "carbon labeling" all 70,000 products on its shelves, revealing the total amount of carbon dioxide created from the production, transport, and consumption of the goods it carries.“
LEED (Leadership in Energy and Environmental Design), Green Globe 21, Ecotel, and Green Leaf Eco-rating all driving local and regional sourcing by hotels
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FARMSTAY TOURISMFARMSTAY TOURISM• The 3 Rivers Eco
Lodge and Campsite• Visit to an organic herb
farm, • Helping out in the local
village primary school • Coffee and cocoa
picking, peeling, fermenting and drying on two local plantations, followed by preparing and roasting
• Visit to a dasheen & root vegetable farm, learning traditional farming methods
Tobago Workshop: CAFP overview – Slide Set
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Trade of produce with hotelsTrade of produce with hotels
• Nevis Growers Assn. & Four Seasons Resort (FSR)
• Santoy, Black Bay and Mafoota Farmers (SandalsChain - Jamaica & St. Lucia)
• Barbonneau Farmers St. Lucia and Almond Chain (Barbados & St. Lucia)
• Mt. St. George Farmers, UK Travel Foundation &Hilton Tobago
• Sandy Lane, Barbados
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Produce offerings
Tobago Workshop: CAFP overview – Slide Set
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Revenues for Nevis Growers
Crop Sale to FSR 2000 - 2004
0.00
100000.00200000.00
300000.00
400000.00
500000.00600000.00
700000.00
1Year
Valu
e (E
C$)
2000 2001 2002 2003 2004
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Sandals St. Lucia – local purchases 2005
3,194,572.802,332,160.0045,580.00TOTAL
30,492.809,360.00
24,960.003,640.00
480.0070.00
4,160520
8010[1]
Condiments/Herbs:ParsleyCoriander/Cilantro
395,200.0037,440.0090,324.00
192,000.00118,690.0044,330.00
332,280.00114,400.00105,300.00
540.00
286,000.0020,800.0058,500.00
182,000.0057,200.0045,760.00
327,600.00100,100.0078,000.00
3,600.00
5,500.00400.00
1,125.003,500.001,100.00
880.006,300.002,200.002,025.00
300.00
104,0004,160
23,40026,00028,60028,60093,60028,60026,000
2,500
2,000804505005505501,800550500200
Vegetables:TomatoesCherry TomatoesGreen Bell PeppersYellow Bell PeppersSquash ZucchiniCabbageRomaine LettuceCauliflowerBroccoliRed cabbage
429,000.00359,216.00218,400.00717,600.00
228,800.00228,800.00218,400.00468,000.00
4,400.004,400.004,200.009,000.00
114,400114,400124,800156,000
2,2002,2002,4003,000
Fruits:Honey dewCantaloupeWatermelonsPineapple
YearWk
Value/Yr. Imported
Value/Yr.Local
Value EC($)Per wk.
Demand/lbPRODUCE
Tobago Workshop: CAFP overview – Slide Set
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FARMER:HOTEL LINKAGESFARMER:HOTEL LINKAGES
‘Adopt a Farmer’s Group Project.’
Seven farmers have been involved in supplying the Hilton with over TT$80,000.00 worth of local produce.
The Organic School Garden programme involves 3 primary schools which supply the Tobago Hilton with fresh herbs on a regular basis.
Proceeds from the sale go directly back into the schoolthe children learn valuable practical skills in agriculture,
AND develop an entrepreneurial spirit and a sense of connection with the land.
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Mini greens and Agri-TainmentGoodfellows farm, NassauMini greens and Agri-TainmentGoodfellows farm, Nassau
Tobago Workshop: CAFP overview – Slide Set
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HIGH TECH INVESTMENTSHIGH TECH INVESTMENTS
• Hydroponic herbs and vegetables• 12-acres of greenhouses• MAR – Greenhouse installations at Home Agricultural
Station
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Poultry Products & TourismUS$5-7 million
Tobago Workshop: CAFP overview – Slide Set
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Sheep and Goat meatSheep and Goat meat
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Sale of select cuts Sale of select cuts of chevron and of chevron and
lamb to hotels & lamb to hotels & restaurantsrestaurantsFarms
Meat ProcessingAbattoir
Feedlots
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Utilisation of manures for Compost
Tobago Workshop: CAFP overview – Slide Set
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.. With Links to Energy efficiency.. With Links to Energy efficiency
‐
Biogas production and cooking in Guyana
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CULINARY TOURISMCULINARY TOURISM
$150TT x 250,000 visitors
Tobago Workshop: CAFP overview – Slide Set
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RURAL CULINARY EXPERIENCESRURAL CULINARY EXPERIENCES
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Anse La Raye Seafood Fridays –St. Lucia
94% experienced increase in income
Average tourist spend – US$73
Weekly Increase in Net income
Impact of SFF on Incomes94%
6%Increase No Impact
Over $500 - (8%)
$200- $500) (17%) Under $200
(75%)
Tobago Workshop: CAFP overview – Slide Set
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Economic Impacts of Seafood Fridays Anse La Raye
• 93% of vendors sourced their inputs from local fishermen, farmers and supermarkets
• Average weekly spend on food inputs = $350
• Average weekly spend on drink= $400
• Other services sourced locally include transportation, casual labour & entertainment; =Approx $200
• On average, each vendor hires at least one extra person to assist in the operations of the vending stall.
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Empowerment of womenEmpowerment of women
Cassava bread making in Northwest Region,
Guyana
Production of Organic cocoa
Tobago Workshop: CAFP overview – Slide Set
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Validation of agricultural heritage
Validation of agricultural heritage
Pays de La Canne, Guadeloupe
9 Euro – 100,000 visitors
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Coffee Plantation - VerteValee, Guadeloupe
Success Story in revitalisation of a dying
community
Tobago Workshop: CAFP overview – Slide Set
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World class spa productsWorld class spa products
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Agricultural Industry Benefits
Diversified farm operationsAdditional on-farm revenues
Expanded on-farm employment
Improved business sustainability
Agricultural land protectionInnovative product development
Improved product awarenessNew market niches
Tobago Workshop: CAFP overview – Slide Set
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Rural Community Benefits
Diversified local business base
Facility/community revitalization
Local heritage support Rural landscape environmental protection
Local economy stabilization
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“Sustainability is not about solar panels, wind turbines and efficient buildings. It is about preserving culture, environment, community, and true wealth….”