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Agritourism Research: Agritourism Research: The Clemson Campus The Clemson Campus
ConnectionConnectionDr. William C. Norman
Associate ProfessorDepartment of Parks, Recreation and Tourism
South Carolina’s Tourism Higher South Carolina’s Tourism Higher Education PlayersEducation Players
"South Carolina is too small for a republic, and too large for a mental asylum."
— James Pettigrew
But we have five tourism programs and six tourism research centers!
Clemson University
◦ Department of Parks, Recreation & Tourism Management (PRTM): Dr. Sheila Backman ([email protected]) Dr, Greg Ramshaw ([email protected])
◦ PSA: Dr. Ken Backman ([email protected]) Dr. Bill Norman ([email protected])
◦ Clemson International Institute for Tourism Research & Development Dr. Bob Brookover ([email protected]) Ms. Laurie Jodice ([email protected])
University of South Carolina
◦School of Hotel, Restaurant, & Tourism Management
◦International Tourism Research Institute Dr. Richard Harrill ([email protected])
◦Sloan Foundation Travel & Tourism Industry Center Dr. Robert Li (robertli@mailbox,sc.edu)
College of Charleston
◦Department of Hospitality and Tourism Dr. Steve Litvin ([email protected]) Dr. Wayne Smith ([email protected]) Dr. John Crotts ([email protected])
◦Office of Tourism Analysis Dr. Bing Pan ([email protected])
Coastal Carolina University
◦E. Craig Wall Sr. College of Business Administration
◦Resort Tourism Management and ◦Clay Brittain Jr. Center for Resort Tourism
Dr. Taylor Damonte ([email protected])
◦BB&T Center for Economic and Community Development Mr. Gary Loftus ([email protected]) Dr. Donald Schunk ([email protected])
University of South Carolina Beaufort (Bluffton Campus)
◦Hospitality Management Program Dr. Charles Calvert ([email protected])
◦LowCountry and Resort Islands Tourism Institute Dr. John Salazar ([email protected])
Clemson University Food & Clemson University Food & Tourism InitiativesTourism Initiatives
Teaching
Research
Service
TeachingTeaching
Culinary Tourism Creative Inquiry Team◦A collaboration between PRTM and Department
of Food Science and Human Nutrition Marge Condrasky ([email protected])
Travel and tourism undergraduate concentration (n=100)
Travel and tourism graduate program (MS, MPRTM, Ph.D.)
ResearchResearch
Thoroughbred Country Tourist Conversion and Destination Branding Study◦Lower Savannah Council of Governments
Sustainable Tourism Destination Project for Floyd and Patrick Counties in Southwestern Virginia ◦National Park Service and Blue Ridge Heritage
Incorporated ◦Partnered with Clemson’s Department of Planning
and Landscape Architecture and Virginia Tech
Research: CollaborativeResearch: Collaborative
College of Health, Education and Human Development Tourism and Community Development Collaborative Team◦Collaboration between:
PRTM Department of Applied Economics and Statistics Clemson International Institute for Tourism Research and Development
Clemson Institute for Economic and Community Development
Research: Collaborative ProjectsResearch: Collaborative Projects
Building Sustainable Community-Based Economic Development and Management Linkages Between Traditional Coastal-Dependent Business and SC’s Recreation and Tourism Industry◦ South Carolina Sea Grant Consortium
Rural Development RBEG Grant - Pee Dee Agritourism Initiative◦ Blake Lanford◦ USDA
Development of an Action Plan to Increase the Sustainable and Regionally Appropriate Use of Natural and Historic Resources in Union County, South Carolina ◦ U.S. Forest Service
ServiceService
Foodways and Byways: The Role of Food in Rural Tourism Marketing, Product Develop-ment and Supply Chain Management◦My PSA Project◦Research builds on previous PSA project on shrimp
and tourism research.
South Carolina National Heritage Corridor◦Pilot test of Food Importance Scale (FAS) based on
the Sajna Shenoy’s (2005) dissertation “Food Tourism and the Culinary Tourist”
◦Web and mail survey of visitors (on-going) utilizing FIS
Reward SystemReward System
Keys to working with faculty in the current fiscal climate:◦Generates extramural funding with overhead◦Funds faculty salary and graduate student
assistantships◦Opportunity for dissertations, thesis and projects◦Provides learning experiences for undergraduates
Class projects Internships
◦Results in peer reviewed publications and conference presentations
◦Media friendly
Thank YouThank You
Questions?