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AGRI-HUB INDONESIA
ANNUAL REPORT 2013
AGRI-PROFOCUS PARTNERSHIP
April 2014
2
Colophon:
Report compiled by:
Lisette van Benthum
Heny Soelistyowati
Contact Information
Agri-Hub Indonesia
Agri-ProFocus Netherlands
Heny Soelistyowati
Agri-Hub coordinator
Visiting address
HIVOS
Jl. Kemang Selatan XII No 1
South Jakarta 12560
Indonesia
T: +62 21 7892489
M: +62 87845660472 E: [email protected]
S: heny.soelistyowati-1
Website
http://Agri-ProFocus-indonesia.ning.com/
Lisette van Benthum
Agri-ProFocus network facilitator
Visiting address
Agri-ProFocus
Jansbuitensingel 7
6811 AA Arnhem
The Netherlands
T: 026 76 00 392
M: 06 1832 0840
S: lisette.van.benthum
Website
www.agri-profocus.nl
3
CONTENT
1. Executive Summary ...................................................................................... 4
2. Overview ...................................................................................................... 6
3. Sharing Knowledge and Co-Creation – Results ............................................. 7
4. Coordination and Financial Management .................................................... 14
5. Analysis ...................................................................................................... 15
Annex 1 - Financial Statements ........................................................................ 17
Annex 2 – Case reporting – Market Uptake ....................................................... 18
Annex 3 – Indonesia online platform analysis .................................................. 21
4
1. Executive Summary
This annual report 2013 summarizes the results of Agri-Hub Indonesia, the multi-actor
platform that Agri-ProFocus co-created in 2013. By the end of 2013, Agri-Hub registered
118 professionals from Indonesian, Dutch or international origin; they represent farmer
organisations and private, public and civil sectors. A 1-page fact sheet on Agri-Hub
Indonesia is found on http://Agri-ProFocus-indonesia.ning.com/.
Agri-ProFocus, as a multi-sided network, seeks to create value by enabling and improving
interactions between stakeholders working in promoting farmer entrepreneurship. Our
method can be summarised in four words: “Sharing knowledge and co-creation”.
This report follows the priorities as set in our annual plan. For our results we focus at two
levels. Our output, or market triggers, as we like to call them. And the resulting ‘market
uptake’, more commonly known as outcomes.
The graph below shows how we work:
In 2013 the Agri-Hub Indonesia has come into being. A core group of members (notably
HIVOS, CORDAID and ICCO) took the initiative to explore the relevance and possibilities
for setting up an Agri-Hub in Indonesia. An inception mission in the first quarter of 2013 provided the first background and support for the idea for developing such a network.
Angelica Senders of Fair & Sustainable Advisory Services and Miranda, Programme
Officer of the Green Entrepreneurship Program of HIVOS, interviewed representatives of
around 25 organisations (INGOs, Indonesian NGOs, and government agencies) during
the inception mission to test the water for an Indonesian Agri-Hub. Issues discussed
included: what are trends in Indonesian agriculture; what are the cross-cutting issues
and bottlenecks that hinder or encourage farmer entrepreneurship; and is there enough
common ground for network development?
The international organisations and their Indonesian partners visited are active in a large
variety of sub sectors (ranging from palm oil to palm sugar and from fishery to pigs).
They focus on different geographical areas; together they cover the whole Indonesia
archipelago. There are many commonalities in their way of working. They all focus on
small holder agriculture (incl. fishery and forestry). Support to farmer entrepreneurship
is key in their way of working. A value chain approach is commonly applied. Cooperation
between farmers and the private sector is a strategy widely accepted, but also
experienced as a challenge; how to ensure real win-wins from business deals is the issue.
5
From the inception mission (interviews and analysis of member activities) it became clear
that there is potential for an Agri-Hub Indonesia.
Dutch Agri-ProFocus members in Indonesia and their partners welcome the Agri-Hub
concept. All respondents agree that the Agri-Hub should be explicitly inclusive (include
organisations from Indonesian, Dutch and other origin). HIVOS ROSEA committed to hosting the network and provides coordination facilities.
From 2-4 October, Agri-ProFocus Indonesia saw
its life launch at the Salak Hotel in Bogor. Over
60 participants from farmer organisations, NGOs,
the private sector, government and knowledge
institutes joined to set the network’s agenda,
which is to promote farmer entrepreneurship in
Indonesia and thus to contribute to food security
in the country. A joint action agenda was
developed by the members and provides a set of
concrete deliverables that are to add value to the
work of various stakeholders.
In 2014 the Agri-Hub Indonesia will further build
upon the energy created under the Agri-Hub
members in the past months and will focus on
the plans as developed by the members in
October 2013.
During the network launch, the
participants agreed on a number of
‘Core Values of the Network’:
Willingness to share
Innovative
Open-minded
Transparent
Accountable
Integrity
Commitment
Collaborative
Inclusive Respect
6
2. Overview
The Agri-Hub was launched in October 2013 with a multi stakeholder workshop which
was well attended by a diversity of actors as shown in the chart below. A total number of
64 actors attended the workshop.
When analysing the participants of the multi stakeholder workshop in October, we can
conclude the following:
Most organisations/ participants work based in Java, only very few work in Papua,
several work in Sulawesi, Kalimantan and Sumatra.
Most human resources located in Java.
There are a lot of capacity building activities yet limited business connections. This
probably due to a business sector under representation in this workshop.
The common commodities: cocoa, coffee, rice, oil palm, horticulture.
From a number of themes pitched, the members jointly selected the themes which should
be picked up as a priority in Agri-Hub Innovation Communities:
Access to Finance (members, new members)
Youth and Agriculture (leader, members, attract new members through personal
meeting face to face)
BDS (leader, member)
Market Access (leader, members)
Other valuable ideas brought in by the members, which should be explored in the future
are: 1) the creation of regional hubs with regional volunteers. It was agreed that the
creation and start-up of such regional hubs will have to grow organically. 2) Also ideas
were shared which could attract more new members and specifically private sector
members. Ideas such as short meetings, word of mouth by members and intermediate
B2B meetings should be taking place in Java/Jakarta. 3) Link existing networks to the
Agri-Hub, especially those networks which have an outreach in the provinces.
6%
27%
12%39%
16%
Attendance Agri-Hub Indonesia Launch
Participants from Farmers’ Organisations
Participants fromCompanies
Participants fromGovernment
Heny Soelistyowati, Country Coordinator Agri-ProFocus Indonesia:
“Agri-Hub Indonesia just started last year, in October 2013. We now
have 118 members. They are from the private sector, international
and national NGOs, producer organisations, research institutes and
certification bodies. We are now focusing on five sectors: rice, cacao,
coffee, horticulture and coconut sugar. We are now actually looking
for more private sector parties to be members of our Agri-Hub, so
there is a better balance and combination of all the members.”
7
3. Sharing Knowledge and Co-Creation – Results
Agri-ProFocus distinguishes between four result areas in
terms of what it delivers directly to and through its
membership.
Coordination and network development
Business and partnership brokering
Innovation communities
Platform for debate and learning
3.1 Network Development
As a result of the energy created during the launch the
online network of the Agri-Hub grew to from 65 online
members to 118 online members.
The membership of the online platform of professionals
grew from 0 to 65 online members during the inception
phase (till October 2013). Between the launch (Oct. 2013)
and 31 December 2013 the online platform grew from 65
to 118 members. Of the 118 online members 44 are
female and 74 are male. For an analyses of the type of members, see the table
‘composition professionals’.
The category ‘Private enterprise’ consists of
local agri-businesses, producer
organisations, consultant and MFIs.
The use of the online platform by the
platform members is still a challenge for the
Agri-Hub. A challenge in terms of the
frequency and type of use. The use of such
an online member platform is not yet very
common in Indonesia if one compares it to
the common use of social media like Twitter
and Facebook. By offering more content on
the platform tailored to the needs of (groups
of) members and by stimulating interaction
between online members on the platform,
we hope to stimulate the frequent use of the online platform as a dedicated / focussed form
of professional media.
3.2 Brokering Business and Partnerships
Together with members, the Agri-Hub organises a regular calendar for Business to
Business (B2B) events. The first B2B event took place on Java in October 2013. In 2014
these events will be extended to other parts of Indonesia. As decided with the members
during the launch in October, brokering contacts and partnerships will initially – but not
exclusively - focus on horticulture, rice, cocoa, coffee, dairy and palm sugar sectors.
The time-frame between the launch of the Agri-Hub in October 2013 and the end of the
year 2013 was simply too short to organise any other B2B and brokering activities other
than the brokering which occurred during the multi stakeholder workshop in October.
0
10
20
30
40
50
Composition Professionals
2013
8
3.3 Innovation Communities
During the launch of the Agri-Hub the members flagged four areas to focus on as a first
joint agenda. Around each topic, a coalition has been formed to drive specific action
plans. These four so-called Innovation Communities are the following:
Youth in Farming - improving the image of farming as a viable and cool business for
young Indonesians – Led by API and Oxfam Novib.
The following participants subscribed to be part of the Agri-ProFocus Indonesia Youth in
Farming innovation community.
Community leader Community members
Oxfam API
Intan (KAIL) Nelia (EFP) Fardiah (KKI – Javara) Louke (MDF – Asia) Dini (Oxfam)
Chris (YSC)
Aufa (LPPSLH) Fritz (Ron’s farm) Adit (FIELD) Hari (EWSIEWINDO) Loji (API)
Toni (LSDPQT/SPPQT)
Four members were active and organised one meeting in 2013 to follow up the October
workshop plan. The meeting resulted in the new leader for the IC and work distribution.
Two start-up activities were planned:
1. Inventory of youth programs of Agri-Hub members. The IC started with this
activity in 2013 with the intention to complete it in early 2014. The collected data
will be used internally to connect and broker between members.
2. The Innovation Community also planned to collect and analyse data from the
youth programs of the government and universities. This will be picked up in
2014.
Access to Finance – developing strong farmer-owned business cases to lobby with
financial service providers and banks to invest in farming – Led by ICCO.
The following participants subscribed to be part of the Agri-ProFocus Access to Finance
innovation community.
The group has not yet been active in 2013. It is planned to hold an internal meeting
within ICCO as the leading actor of the group in February 2014.
Community leader Community member
Augusto Camba
(ICCO)
Aldi (CIPTA) Joni (SPPQQT)
Didiet Budi (SaranaciptaSaptapesona)
Nyoman Mendra
Ronald (Ron’s farm)
Iskandar Z (Hortichain centre) Fahmi (Banana Association)
Juanita (Solidaridad)
9
Increasing Market Access - improving the availability and dissemination of reliable
market intelligence, both domestic and international – Led by CBI.
The following participants subscribed to be part of the Agri-ProFocus Indonesia Market
Access / Info innovation community.
There are 2 active members (CBI and UNWFP). Together they have developed a form to
be filled by the members in order to build up a data base on the members’ experiences
and current activities regarding accessing market information.
Three activities were planned for the start-up of the Innovation Community Market
Access:
1. Mapping reliable market information among the Agri-Hub members, related
ministries and institutions such as the chamber of commerce, etc. Mapping
activities were started in 2013 and to be completed in early 2014.
2. Mapping of existing Market Access activities by Agri-Hub members. This mapping
activity also started in 2013.
The questionnaires developed for the mapping exercise 1 and 2, turned-out to be too
detailed and complicated and therefore little response was received by the IC. This while
the questionnaires used by the IC youth & farming, which were much simpler and clearer,
worked very well. The challenge now is to develop simplified questionnaires for the IC
Market Access.
3. Conduct market research for product that was not included in the initial mapping
source. This last activity could not yet be executed in 2013, due to the fact that the
mapping activities 1 and 2 could not yet be completed in 2013.
Sustainable business development models and services – consolidate and learn from
best practice – Led by East-West Seed.
The following participants subscribed to be part of the Agri-ProFocus Sustainable BDS
innovation community.
Community leader Community member
HariyadiSetiawan (East – West Seed)
Novianto (FDI) IndroSurono (AOI) Didiet Budi S (Saranacipta
Saptapesona)
Sanny (CAPASUNPAD) Adit (FIELD) Witoro (KRKP)
The concrete start-up activity planned was the mapping of existing models in 5
commodities. The IC leader which was appointed in 2013 indicated that he was not able
to invest sufficient time in the task of IC leader. The Agri-Hub is currently looking for a
Community leader Community member
Dika Rinakuki (CBI)
Agus Setiyono (Indogreen Seed)
Ekobudhi D (LesmanBoyolali) Witoro (KRKP) Rifai (API – Aliansi Petani
Indonesia) Sarah Sijses (UN WFP)
Philippe Lyssens (LYART) JupriAnto (Petrosa)
RinaAgustine (Aid Environment)
Jonas Dallinger (Aid Environment)
Ronald (Ron’s farm organic) Indro (AOI) Adit (FIELD)
10
new IC leader. No activities under this IC were undertaken in 2013, due to this time
constraint.
Overarching observations regarding the Innovation Communities
If we look at the difference in dynamics between the different Innovation Communities
we see that the IC Youth & Farming is the most dynamic community. We think that this
is caused by the fact that the members of the IC Youth & Farming already know each
other and are similar organisations. Therefore they communicate easily and find
commonalities more easily.
Some of the other innovation Communities did not show those dynamics, which in some
cases is also caused by members who apply for an IC role but do not follow-up (timely)
on the responsibilities of such a role.
3.4 Platform for Learning and Debate
The Agri-Hub will flourish when it makes the work of its members easier. There is a need
for practical experience sharing. The members’ expectations of the Agri-Hub as well as
their ideas of joint activities with the Agri-Hub were discussed and the following pointers
were noted and should be taken into account while starting-up the Agri-Hub:
A challenge for the Agri-Hub and its members is that Indonesia is being intruded by
extractive industries; in the future it will decrease the land and disturb the farmers. We
need to strengthen information dissemination for agriculture.
The following innovative ideas were mentioned:
Having mobile information centre (boats, cars, etc.)
Radio communication
Visual documentation, because farmers have
limited capacity to read, with visuals it will be
more interesting
Use the entertainment channel, e.g. use
wajang to deliver messages
As for Learning & Debate activities which took
place through the online platform of the Agri-Hub
Indonesia, we see that even in this short start-up
period of October to December 28 news items
were placed, 12 forum discussions were started
and 6 events were posted on the online platform.
See table ‘On-line activities’.
The number of page views was 5.762 between
October and December 2013. The number of unique visitors was 653 in 2013.
For a full analysis of online activities, please see Annex 3.
3.5 Appreciation of services
Early 2014 an appreciation survey was held among the Agri-ProFocus members and the
Agri-Hub members & partners worldwide. The survey included possibilities to analyse the
appreciation of Agri-ProFocus as a whole as well as the appreciation of each Agri-Hub. In
this paragraph we present the survey results regarding the Agri-Hub Indonesia while the
overall results of the survey can be found in the general Agri-ProFocus year report 2013.
0
5
10
15
20
25
30
News Forum Events
Online activities
2013
11
General Appreciation of Agri-
ProFocus
A total of 14 members of the Agri-
Hub Indonesia responded to the
survey questions regarding the
general appreciation of the Agri-
ProFocus network. The results are
shown in the figure on the right
‘Agri-Hub Indonesia: what is your
general appreciation of the Agri-
ProFocus network?’.
Of 14 members 50% (7) indicate
that the network is increasingly
relevant for their work (good &
satisfactory), while 29% (4) rate
their general appreciation as ‘average’. While 1 person indicates his/her general
appreciation as ‘poor’ and 2 people reply the question with not-applicable.
World-wide the appreciation of
relevancy of the Agri-ProFocus
network to the members work is
appreciated much higher (see
figure on the left: ‘Overall: What is
your general appreciation of the
Agri-ProFocus network?’); good
and satisfactory 77% (457
people). This can be explained by
the start-up phase of the Agri-Hub
Indonesia. The Agri-Hub only
functioned for 3 months in 2013
and coped with change in staff in
late 2013. Therefore the Agri-Hub
has not yet been able to show its
potential within the Agri-Hub
Indonesia community.
We see the same difference between the world-wide results and the Agri-Hub Indonesia
result for the other two questions in both figures. For instance ‘the creation of visible
synergies among actors’ in Indonesia is rated as ‘poor’ by 3 members (21%) and
good/satisfactory by 28% (4 members), while it is rated as good/satisfactory by 76%
(438 members) in survey world-wide. It is clear that Agri-ProFocus has not yet been able
to show its full potential to the members of the Agri-Hub Indonesia.
Direct benefits table
17 members of the Agri-Hub Indonesia responded to the questions regarding which
benefits the activities of Agri-ProFocus brought them. As we can conclude from the result
of the survey (see figure on next page: ‘Agri-Hub Indonesia; Participation in APF
activities provides’) the most appreciated benefits include a) accessed new information,
b) deepened my knowledge and understanding and c) introduction to new potential
business partners. This while the category others was not used by the respondents from
Agri-Hub Indonesia.
0%5%
10%15%20%25%30%35%40%
Is increasinglyrelevant for my
work
Creates visiblesynergies among
the actors
Is a sustainableapproach for the
agricultural sector
What is your general appreciation of the Agri-ProFocus network?
Good Satisfactory Average Poor N/A
Agri-hub Indonesia
0%
10%
20%
30%
40%
50%
60%
Is increasinglyrelevant for my
work
Creates visiblesynergies among
the actors
Is a sustainableapproach for the
agricultural sector
What is your general appreciation of the Agri-ProFocus network?
Good Satisfactory Average Poor N/A
Overall
12
If we compare these results to the responses in the world-wide survey (see corporate
report), we see the same trend; the 3 categories mentioned score the highest in the
world wide survey as well.
Agri-ProFocus aims to provide amongst others the following benefits to its members:
Linkages to other members/stakeholders, opportunities for resource mobilization, joint
knowledge development and innovation, quality networking & learning events,
information exchange through online platform, business connections through the online
platform, and opportunities for debate & dialogue. In the survey we requested the
members to rate the actual benefits for each of those categories as experienced by the
as good, satisfactory, average, poor or not applicable. From the Agri-Hub Indonesia 17 –
18 members answered this question. See the results in the figure below.
As a start-up Agri-Hub it is remarkable that the online platform of the Agri-Hub Indonesia
is highly appreciated. Of the 18 respondents to this item, 14 rate the benefits of
exchanging information through the online platform as either good, satisfactory or
average while 4 score it as poor or do not reply at all.
59%
35%
41%
29%
18%
24%
0%
Participation in APF activities provides:
Accessed new information
Deepened my knowledge andunderstanding
Got introduced to new potentialbusiness partners
Became active in an Agri-ProFocusinnovation community
Was able to voice my opinion
Received feedback to improve my(companies' / organisations) work
Other (please specify)
Agri-hub Indonesia
0%5%
10%15%20%25%30%35%40%45%50%
Lin
kage
s to
oth
erm
emb
ers
/st
ake
ho
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rs
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ents
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ngs
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ange
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ess
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ies
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e /
dia
logu
e
Benefits provided through the Agri-ProFocus network?
Good Satisfactory Average Poor N/A
Agri-hub Indonesia
13
If we look at the rating ‘poor’ we see that specifically following intended benefits are
rated as poor:
Opportunity for resource mobilization (3 out of 17 respondents rated poor). This is
a point which will be well taken into account in 2014 and onward.
Quality of B2B events and fairs (4 out of 17 rated poor). No B2B events or fairs
have taken place yet in 2013 (3 months of functioning), but are planned for 2014.
Online platform for business connections (3 out of 18 rated poor). Logical in the
short operational period in 2013 and intended to be improved in 2014.
Opportunity for dialogue and debate (3 out of 18) are rated as poor. A point which
will be taken to heart in 2014.
14
4. Coordination and Financial Management
4.1 Coordination
HIVOS agreed to host the Agri-Hub Indonesia at its office in Jakarta. A coordinator was
hired and the hub was successfully launched in October 2013 with a multi-stake holder
workshop. Unfortunately the coordinator decided to leave the Agri-Hub in November 2013.
A new coordinator was found very quickly and the new coordinator, Mrs. Heny
Soelistyowati, took office in December 2013.
4.2 Financial Management
Total resources raised from Agri-ProFocus members for the Agri-Hub Indonesia amounted
to 49.188 EUR and was matched by the same amount from the DGIS matching fund,
leading to a total amount of 98.376 EUR available for the Agri-Hub in 2013. Main
contributor under the Agri-Hub members was HIVOS with a contributed amount of 26.700
EUR, followed by a contribution of CORDAID amounting to 10.000 EUR.
The Agri-Hub Indonesia spent 59.785 EUR in 2013 leading to a level of under expenditure
of 35.590 EUR. This balance will be carried over to 2014. Main reasons for under
expenditure are:
1) The change of coordinator towards the end of the year, shortly after the launch of the
hub and
2) The short period of time between the launch of the hub and the end of the financial
year. The new coordinator started in December 2013 and had time frame to her disposal
which was too short to realise new activities before the end of the financial year.
Expenditures in 2013 amounted to 38.437 EUR for coordination activities (including the
inception phase) and 21.348 EUR for the Multi Stakeholder Workshop and launch of the
Agri-Hub. A more detailed overview can be found in Annex 1.
15
5. Analysis
This chapter is to analyse and appreciate the results of the Agri-Hubs. Overall we
evaluate on five generic evaluation criteria/questions.
Relevance
The agenda of the Agri-Hub was set by the members and therefore address the strategic
priorities of the members. The Agri-Hub is not yet recognized as the appropriate platform
for engagement and source of knowledge. Although the energy and intention was there
during the dynamic launch of the Agri-Hub, no significant activities followed the between
October and December 2013. Since the engagement of the new coordinator of the Agri-Hub
in December 2013 we are convinced that dynamics will be re-found in early 2014.
Lessons
In the start-up phase dynamics which are created during an Agri-Hub event should be
followed and stimulated by the Agri-Hub as soon as possible after the event in order to
keep the energy within the network.
Efficiency
Regarding the inception phase and launch of the Agri-Hub resources have been used in an
optimal way and links were made between members. The budget was under spent though,
due to some IC activities starting up very slowly only towards the end of 2013. This was
most probably also influenced by the change in the position of coordinator of the Agri-Hub.
Lessons
Monitoring and motivating role of the coordinator is not to be underestimated.
Close monitoring of activity planning and budget necessary in 2014
Effectiveness
Market trigger: the Agri-Hub reached it targets in terms of the inception of the Agri-Hub
and defining a common agenda of all members during the Multi Stakeholder Workshop.
Market Uptake: is lacking behind slightly. The IC Youth and Farming started up
energetically while the other IC’s lagged behind.
Sustainability
In 2013 the results of the Agri-Hub are not yet embedded sustainably in a lasting support
system for farmer entrepreneurship. This will take shape in 2014 and included in the year
plan 2014.
Impact
It would be too soon for the Agri-Hub Indonesia to claim such a result. The first steps
have been taken in the 3 active months in 2013 and will be buolt upon in 2014.
Recommendations
The most important lesson of 2013 for Agri-Hub Indonesia would be that there should be
continuity in coordination of the Agri-Hub and service by the Network Facilitator. As for
2014 a new team started and intends to deliver this continuity.
16
Another lesson learned would be to make use of energy and dynamism generated during
an Agri-Hub event by following-up ideas developed as soon as possible after the event in
order to create a continuous energy within the network. This timely follow-up should be
stimulated by the coordinator and the Network Facilitator and taken up by the IC leaders
and Agri-Hub members in general.
17
Annex 1 - Financial Statements
Revenues in Euros
Agri-ProFocus member contributions : 48,187
Agriterra 4,000
Cordaid 10,000
HIVOS 26,700
ICCO 5,000
MDF 2,487
Revenues from events 0
DGIS matching fund 48,188
Total revenues 96,375
Expenses in Euros
a. Overhead 11,231
b. Network development 26,092
c. Business and partnership brokering 9,359
d. Innovation communities 9,359
e. Platform for debate and learning 3,744
Total expenses 59,785
Result 2013 operations 36,590
Balance end 2012 0
Balance end 2013 36,590
18
Annex 2 – Case reporting – Market Uptake
Case I – Support for Coffee Farmers in Indonesia
Country Indonesia
Subject Promotion of coffee production in South Sulawesi and Flores
Type of Uptake A
Farm-Firm
relations
B
Farm-
Bank
C
Innovation
Services
D
Policy
Improvement
E
Partnership
and
investment
Type of Deal Business Partnership Meeting on Coffee
Short case
description
SNV is supporting their partner VECO in facilitating coffee farmers
in Indonesia. It covers 2 provinces: South Sulawesi and Flores.
And supported by Ford Foundation, SNV plans to lead the
establishment of a Coffee National Platform in Indonesia.
SNV Indonesia just started its activities in Indonesia. Through the
Agri-ProFocus event and online, they were able to promote their
organisation and specifically their coffee program and their
intention of creating a national coffee platform. The proposed
national coffee platform was enthusiastically received by other
stakeholders, previously not connected to the SNV coffee
activities.
Main parties
involved
SNV: support to VECO in facilitating coffee farmers
Agri-Hub: online platform facilitation
Quantitative
information on
deal/s (number
+ volume)
Interest for national coffee platform from 4 other stakeholders:
Nestlé, Ford Foundation, Volcafé and Olam.
Relevance of the
change
SNV Indonesia is known and their idea on the Coffee National
Platform attracts other stakeholders (Nestle, Ford Foundation,
Volcafe Indonesia, Olam) and there will be a follow up seminar to
discuss the idea of a platform.
Role AGRI-
PROFOCUS/Agri-
Hub
Network and space to promote the event through an online
platform.
Date Early 2014
19
Case II – Improving the quality of life of coconut sugar farmers
Country Indonesia
Subject Strengthening coconut farmers to improve their product, and to
position themselves equally to the private sector in deciding the
price of the product.
Type of Uptake A
Farm-Firm
relations
B
Farm-
Bank
C
Innovation
Services
D
Policy
Improvement
E
Partnership
and
investment
Type of Deal Connecting coconut sugar farmer cooperatives with the private
sector.
Short case
description
Hivos and its local partners in 3 provinces (Banten, Yogyakarta
and Central Java) have assisted about 7000 farmer households to
be organised and to develop cooperatives.
The project started in 2008 and currently, the farmers are no
longer depending on money lenders. They have a better
negotiation position regarding the sales price of their product and
are informed about the general market price of their product.
In the beginning of the project HIVOS had to make an effort
involving private companies while at the moment private
companies (national and international) come to HIVOS and the
producer organisations in order to make a business connection.
Main parties
involved
Cooperative with about 7000 households.
In Central Java, the coconut farmers are the partner of LPPSLH, a
local NGO supported financially by Hivos. LPPSLH is the one
responsible to train the farmers on how to produce good quality
coconut sugar, as well as in connecting them to a certification
body (IMO certification).
In Banten, the farmers are facilitated by Horti Chain Center. The
plan is to expand the project to North Sulawesi or to West
Sumatra in cooperation with Unilever Indonesia.
Quantitative
information on
deal/s (number
+ volume)
Deals expected in 2014
Relevance of the
change
Previously Hivos had no information on other NGOs who have
similar concerns. Being a member of the Agri-Hub, they now can
map the other actors having the same interest so that they could
develop a better strategy to improve the quality of life of coconut
sugar producers.
20
Role AGRI-
PROFOCUS/Agri-
Hub
Network and connection. Through the Agri-Hub member meeting,
Hivos is able to connect and meet other stakeholders having the
same interest or have the potential to work together in improving
the conditions for coconut sugar producers.
Date 2013
Case III – Connecting dairy farmers to the dairy value chain
Country Indonesia
Subject Promotion of dairy farming in West Java, a pilot with assistance of
SNV
Type of Uptake A
Farm-Firm
relations
B
Farm-
Bank
C
Innovation
Services
D
Policy
Improvement
E
Partnership
and
investment
Type of Deal Sustainable and Inclusive Dairy Development implemented by
SNV Indonesia: connecting dairy farmers with the private sector
Short case
description
SNV office is new in Indonesia. The AGRI-PROFOCUS event
offered SNV an opportunity to promote itself and its dairy
program and specifically to present the results of their pilot
project in West Java. There are now 2 dairy cooperatives in West
Java.
Main parties
involved
SNV: executing of pilot dairy project in West Java
Agri Hub: facilitating platform connections
Quantitative
information on
deal/s (number
+ volume)
Two dairy cooperatives in West Java.
Vetergaard Frandsen, a company producing zero fly nets for
livestock, agreed to develop a partnership with SNV in assisting
the dairy farmers in Indonesia.
Relevance of the
change
SNV and its program on dairy are known by other stakeholders in
Indonesia including private companies (Nestle, Danone, Frisian
Flag and Indolacto), research institutes and NGOs in Indonesia. In
the future it is expected that this will lead to increased
involvement of the private sector in the SNV supported dairy
activities.
Role AGRI-
PROFOCUS/Agri-
Hub
Public exposure of SNV activities within the Agri-Hub network and
space to promote the event through the Agri-Hub online platform.
Date End 2013
21
Annex 3 – Indonesia online platform analysis
Professionals
The number of professional signed up was 120 by the end of 2013.
Gender
37% are of the professionals are women and
63% are men. This is the highest percentage of
women of all Agri-Hubs. The overall average of
women of all Agri-Hubs in 2013 was 24%.
Organisational representation
The graphs below show the composition of the
organisations in numbers and in percentage.
38% of the professionals are working for NGOs,
which is the highest representation. This
percentage is also much higher than the overall average of 28% of all Agri-Hubs. 15%
are working for enterprises and another 15% is working for other organisations than
listed. These two are the shared second and third largest groups. The percentage of
enterprises is however lower than the overall of 32% on all Agri-Hubs in 2013 and the
others are slightly higher than the overall percentage of 11%.
Women37%
Men63%
Gender 2013
0
10
20
30
40
50
Composition Professionals
20130%5%
10%15%20%25%30%35%40%
Composition professionals in %
2013
22
Online activities
News
28 News items have been posted in the 3
months that the online platform was active. If
this is a representative average and multiplied
by 4 this would come to 112 news items per
year. This is still below the overall average of
153 of all Agri-Hubs but higher than some of the
other Agri-Hubs. Per 100 professionals, about 23
news items were posted, which is related to the
short time that the Agri-Hub is online high: the
overall average on all Agri-Hubs is 37 news
items per 100 members in 2013.
Forum discussions
The number of forum discussions started was 12
in 2013. Even if this would be multiplied by four
to get an annual indication this would be below
the overall average of 79 of all Agri-Hubs.
However, per 100 professionals the number of
forum discussions was 10, which already coming
close to the overall average of 12 forum
discussions of all Agri-Hubs.
Events
The number of events posted was 6 in 2013. If
this would be multiplied by four to get an
indication per year this would be close to the
overall average of32 of all Agri-Hubs. Per 100
professionals the number of events posted was
5, which also coming close to the overall
average of 7 forum discussions of all Agri-Hubs
and thus could be regarded as high.
Online visits
Page views
The number of page views was 5.762 in 2013. If this
would be multiplied by four to get an indication per
year this would still be low compared to the overall
average of 56.266 per Agri-Hub.
0
5
10
15
20
25
30
News Forum Events
Online activities
2013
0,00
5,00
10,00
15,00
20,00
25,00
News Forum Events
Online activities per 100 professionals
2013
01.0002.0003.0004.0005.0006.0007.000
Online visits
2013
23
Unique visitors
The number of unique visitors was 653 in 2013.
If this would be multiplied by four to get an
indication per year this would still be low
compared to the overall average of 10.466 per
Agri-Hub but still in line with the Agri-Hubs that
are the least active ones.
Visit duration
The online visit duration was 5:46 minutes,
which is slightly longer than the 5:06 minutes of
the overall average.
Page views per visits
The number of page views per visit was 4.51.
This is more than the overall average of 3.76 of
all Agri-Hubs.
Page views per unique visitor
The number of page views per unique visitor was
8.82. This is more than the overall average of
6.50 of all Agri-Hubs in 2013.
01.0002.0003.0004.0005.0006.000
Online visits per 100 professionals
2013
0,00
2,00
4,00
6,00
8,00
10,00
page views/visit
page view/uniquevisitor
Page views
2013
