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Agnes Cusack ([email protected])
“We believe the more we know about each other,the better we are able to live with each other.”
vision & mission
Vision To give people from new and emerging communities the skills to speak out and be heardMission• Help train community
champions• Connect media professionals
with refugee and migrant communities
• Encourage greater diversity of opinion in the media
media exchange
What do we do?Since 2008 we have:
• Trained 200 young people in media skills• Recruited 70 volunteer journalists • Conferences• Media & communications contract work
Our training is informed by the fundamentals of good journalism, fairness, listening to both sides of the story and getting it right….
speaking out
• Video of young people who have completed media skills training courses with the Multicultural Media Exchange available at: vimeo.com/36392720
big Idea: media exchange
= social enterprise
The Media Hub is a one-stop shop for media and communications • Serving refugee and migrant communities • All not-for-profits in Victoria
Opportunities abound:
• Most medium sized not for profits (incomes < $20 million a year) do NOT have communications staff
• Strong need to improve communications to talk to members, donors and the public
good idea
We flunked the Crunch…
We went from small to tiny…
reality bites…
STANFORD:
‘d’ school
• D (Design) School at Stanford University, California.
• https://youtube.googleapis.com/v/SreWDz-Ap0k?hl=en_US&version=3%22
human centered design
toolkit (US spelling)
(http://www.hcdconnect.org)
Hear
Create
Deliver
test… test… test…Bias is toward action:
• Don’t do a lot of strategizing
• Don’t do ten year plans
• Work in a real space• Test, test, test - so you
are not surprised when the idea works!
Then do your strategic plan
David Kelley:
“Take a chunk of the project you can get your arms around and test it…”
incubator
Pro Bono prototype
Pro Bono Australia has offered to test the market(Its website has 35,000 hits a month in Victoria.)
Pro Bono pilot will:• Identify the need for media and comms among NFP’s• Identify what services are required• Help connect consultants with clients
MEAA & PRIA agreed to alert freelancers to the website
social & enterprise
thank you ….