Agm2014

Message from the Union Minister of Hotels and Tourism

Message from the Chairman of Myanmar Tourism Federation

Message from the Chairman of Myanmar Tourism Marketing

Functions of Myanmar Tourism Marketing

The Executive Committee of MTM

Minutes of Annual General Meeting 2012/2013

Financial Review 2013/14

Accomplishments 2013/14

Membership

E-Committee

Projects - Fund Raising

Training

Trade & Road Shows

Public Relations

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CONTENTS

1MTM Annual Report 2013/14

Message from the Union Minister of Hotels and Tourism

The Government of the Republic of Union of Myanmar has recognized the tourism sector’s potential to bring about economic growth and employment creation. This is evident from the creation of the Central Committee for the Development of National Tourism Industry. It is further supported by tourism’s positioning as one of the 7 priority areas in the country’s New Growth Path. Moreover, Ministry of Commerce has drafted the National Export Strategy with the assistance of Centre for the Promotion of Imports from Developing Countries (CBI), Ministry of Foreign Affairs of the Netherlands and the International Trade Centre (ITC), Technical Agency of World Trade Organization, and it has identified the tourism sector as one of the three key areas expected to contribute to the development of economy.

One of the significant achievements of our government is tourism development due to the committed efforts of the Ministry of Hotels & Tourism together with the strong support of the relevant ministries and private sector organization such as Myanmar Tourism Federation. In term of tourist arrivals, Myanmar received 2.04 million visitors in 2013, up 93% over 2012. Foreign exchange earnings totaled USD 926 million, an increase of 73.4%. All this income was distributed widely across the country, helping to create more direct and indirect jobs in many occupational fields. We expect that the international arrivals can reach up to 3 million at the end of this year.

The Myanmar Tourism Master Plan 2013-2020 was approved with the support of ADB and Norwegian Government. The Government of Myanmar is implementing some projects in cooperation with the UNWTO, JICA, ADB, Hanns Seidel and Lux Development. Emphasis is being placed on raising investment in the tourism industry to ensure the development of tourism infrastructure, human resources development and service quality improvement. At the same time Myanmar is adopting and practicing “Responsible Tourism Policy “to ensure conservation and preservation of heritage attractions and sustainable development of tourism industry. It is important to develop plans and strategies in order to efficiently use our recourses for sustainable development of tourism in Myanmar.

The current industry performance is encouraging, although it does not mean that we should be complacent and rest on our laurels. Myanmar’s tourism resources have much greater potential than we can imagine. We recognize, though, that we will only be able to fulfill that potential if we adopt a coordinated strategic approach. I am satisfied that we have achieved the first step in that direction, with this Myanmar Tourism Master Plan setting out our collective vision. This collective vision, namely to use to make Myanmar a better place to live in, creating more employment and greater business opportunities for all our people, and contributing to the conservation of our natural and cultural heritage, will carry the tourism sector to a higher level of development in the future. It aims to inspire and accelerate the responsible growth of tourism for the next seven years.

In the last 14 years that the Myanmar Tourism Marketing (formerly Myanmar Marketing Committee) has been responsible for marketing Myanmar as a tourism destination, and its members have overcome many obstacles and collectively maintained Myanmar’s brand image at the international level. This does not happen by chance, but through year after year of hard work, experience, professionalism, and strong partnerships and networking. I believe that tourism in this country will go from strength to strength, continuing to provide visitors with unique and pleasantly unforgettable experiences, and consistently facilitating more job creation and economic growth. This, however, will require a shift in the way we do things, in line with the new strategic approaches set out in Myanmar Tourism Master Plan.

We are eternally grateful for the strong support from the private sector and all our supporters who have assisted us in achieving our goals.

H.E. U Htay AungUnion Minister for Hotels and Tourism

MTM Annual Report 2013/142


Message from the Chairman ofMyanmar Tourism Federation

Mingalabar!It is indeed my pleasure to welcome and greet all the members of Myanmar Tourism Marketing Association and our colleagues in the tourism industry.

In response to the political and economic reforms undertaken by the Government of Myanmar, rapid progresses and changes could be seen in the tourism sector within the last few years. We have prioritized tourism in the Framework for Economic and Social Reforms and the private sector development reform is in the fourth phase of reform strategies of the Government which evidently shows the growth of the tourism sector playing importance in the overall strength of the economic development of Myanmar.

The success will rely on full engagement of all stakeholders, development of small and medium enterprises and the national and foreign investments. Tourism as a priority sector of Myanmar as tourism could contribute creation of new jobs directly and indirectly for different income levels, could encourage the development of small and medium enterprises where the population will perceive the benefits of democracy and reforms and participate in the inclusive economic growth. In recognition of the economic growth, it requires tremendous efforts by all members of the Myanmar society and by the international community. In this regards, Myanmar Tourism Federation and its (11) tourism related associations have been cooperating with the Ministry of Hotels and Tourism for the formulation of relevant tourism policies, Tourism Master Plan and as a further step to implement the tourism development projects.

Myanmar has a wide range of natural, cultural and historical heritages. Now our tangible and intangible assets are invaluable for the development of tourism. Myanmar must convert the strength into our competitive advantages and create the attractive tourism products for the international and domestic visitors. It is the best time and opportunity to promote our country as a preferred tourism destination and we have opened our doors to welcome the visitors and to experience the unique features of Myanmar.

The efforts of the individual stakeholders, tourism related businesses, support from state and regional government and private sector organizations become more and more important for the success of our tourism industry.

We synergize our diversity for a better and prosperous future of our industry. I wish you all the best of luck for the future!

Yours sincerely,

U Yan WinChairmanMyanmar Tourism Federation

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Message from the Chairman ofMyanmar Tourism MarketingFor the year 2013/2014

It is an honour for me to present the Annual Report of Myanmar Tourism Marketing for the year 2013/14 on behalf of the Executive Committee and it is indeed a great pleasure for the Executive Committee to work for the members in order to promote Myanmar as a tourist destination.

As the marketing arm of Myanmar Tourism Federation, Myanmar Tourism Marketing has facilitated and participated at international travel trade shows for 2013/14 such as Thailand Travel Mart Plus 2013, International Travel EXPO – HoChiMinh City 2013, World Travel Market 2013, ASEAN Tourism Forum 2014 in Malaysia and International Tourism Boerse Berlin 2014.

Moreover, we have resumed the targeting to Japanese Market as we have seen the potential of the increased visitors and thus MTM organised the participation at JATA Travel Showcase 2013 together with the partners in tourism and are planning yet another presence at Tokyo Big Sight again this year. We also organised the press briefing at ITB Berlin 2014 and disseminated the update information and status of tourism in Myanmar to the travel media.

To be able to prosecute the promotional activities of Myanmar Tourism Marketing, we also organised our traditional annual fund raising event, namely The Annual Grand Ball and The Annual Golf Tournament. By taking this opportunity, we would like to express our thanks to the supporting companies and industry colleagues who sponsored both in cash and in kind towards the successful events.

Myanmar Tourism Marketing is working under the umbrella of Myanmar Tourism Federation to implement the marketing activities as outlined in the Myanmar Tourism Master Plan and draft the report to acquire the promotional funds from the state budget, in subsidy for the travel trade shows and other marketing activities.

We also recognise the needs of capacity development in the tourism industry to deliver the satisfaction of the tourists. Thus, we have organised a 2-Day training program on customer service and presentation skill in collaboration with Pacific Asia Travel Association from 9th to 10th June, 2014.

During the ASEAN TOURISM FORUM 2014 in Kuching, Malaysia, Myanmar received the flag of ASEAN tourism forum to be held in Nay Pyi Taw, Myanmar in 2015. This will be the very first ever International travel trade show in Myanmar and we believe that the tourism industry from Myanmar will make the most of it and would like to urge everyone to take part in this event. Let us show the world that Myanmar is a better place to live in and visit!

We would like to thank all our valuable members for their support, Ministry of Hotels & Tourism and Myanmar Tourism Federation for providing the necessary guidance and support, and the last but not the least to UMTA, MHA and all the other tourism related associations for their collaboration in developing the tourism in Myanmar together with us.

Phyoe Wai Yar Zar ChairmanMyanmar Tourism Marketing


Functions of Myanmar Tourism Marketing

The Myanmar Tourism Marketing (MTM), formerly known as Myanmar Marketing Committee (MMC) is a non-governmental, non-political and non-profit organization, and was formed in the year 2000 to be the Marketing arm of the Myanmar Tourism Promotion Board under the guidance of the Ministry of Hotels & Tourism. The objective of MTM is to bring together all Myanmar based companies and individuals actively involved with tourism and who sincerely want to market and promote Myanmar as a destination so as to develop Myanmar Tourism Industry.

Thus to achieve the above mentioned objective, the functions of the Myanmar Tourism Marketing are determined as follows:

• The proper dissemination of information to promote Myanmar as a preferred destination for tourists • Participating in national and international activities to promote Myanmar • Promotion of activities amongst members for the exchange of ideas and information for mutual

benefits • Co-operating with International Tourism Bodies to jointly promote Indochina and ASEAN to long

haul markets • Submission of recommendations to the relevant authorities through MHT as and when required to

facilitate the development of the Tourism Industry • Publishing and distributing news bulletins, promotion brochures, and maintaining an up to date

website.

MTM Annual Report 2013/14 5

MTM Annual Report 2013/146Photography & Venue by Chatrium Hotel Royal Lake Yangon.

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1 U Phyoe Wai Yar Zar Chairman

2 Daw Su Su Tin Vice Chairperson

3 U Kyaw Min Htin Secretary

4 Daw Khin Ma Ma Moe Assistant Secretary

5 Daw Rita Myint Treasurer

6 Daw Tin Htar Oo Assistant Treasurer

7 Ms.Grace Mee EXCOM - Public Relations

8 Daw May Myat Mon Win EXCOM - Membership

9 Major Selvakumar EXCOM - Public Relations

10 Naw Aye Aye Than EXCOM - FAM Trips

11 U Kyaw Swa Min EXCOM - Fund Raising Projects

12 Mr.Thomas Henseler EXCOM - Fund Raising Projects

13 Daw Phyu Phyu Mar EXCOM - Trainings

14 Mr.Thomas Carnevale EXCOM - E-commerce

15 Ms.Lily Saxer EXCOM - Tourism Product Development

16 U S.B Chetry EXCOM - Sustainable Tourism Development

The Executive Committee Members 2013/14


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The 11th Annual General Meeting commenced at 3:45 pm with the presence of 60% of MMC voting members.

Opening & Congratulatory Remarks by U Maung Maung Swe, Vice Chairman of Myanmar Tourism Federation and U Ohn Myint, Senior Official from the Ministry of Hotels & Tourism addressed congratulatory remarks to MMC on its Annual General Meeting on behalf of the Union Minister of Hotels & Tourism. Dr. Aung Myat Kyaw, the Chairman of UMTA read the felicitation message towards MMC. The welcoming speech was addressed by the Chairman, U Phyoe Wai Yar Zar.

Brief on the 10th MMC Annual General Meeting Minutes were presented by the Assistant Secretary, Daw Khin Ma Ma Moe which the confirmation of minutes was proposed to be passed by Daw Khin Myat Sandar and seconded by Daw Thit Thit Zin. The Assistant Treasurer, Daw Tin Htar Oo presented the financial report of 2012/13 and the confirmation of which was proposed by Mr. Edwin Briels and seconded by Mr. Teddy Chia.

The accomplishments of the year 2012/2013 were presented by the Executive Members: The membership 2012 by Daw May Myat Mon Win on membership target and funds raised from membership; Statistical report and development of the MMC Websites www.myanmar-tourism.com and www.tourismmyanmar.org by Mr. Frank Janmaat; U Chetry Win Tin on Golf Tournament, which is one of the MMC Fund Raising Projects 2012/2013 and U Kyaw Swa Min on Rosy Traveler; Daw Su Su Tin on worldwide travel shows MMC has attended; and Major Selvakumar on PR activities of MMC.

The EXCOM presented the proposed name of the organization as Myanmar Tourism Marketing Association and the new logo concept in line with Myanmar branding. Presented members unanimously voted by showing up their hands during the meeting.

After that, the floor was opened for points of discussion. The points raised prior to the meeting by Silk Road to Asia on the coordination, travel planning & information distribution regarding Travel Fairs, all members interests, improve and develop marketing strategy to penetrate into world market, implement and development for better marketing destination.Election of MMC Executive Committee Members 2013/14 was led by Mr. Teddy Chia with the assistance of MMC Office. Election process was explained and nominations received by committee prior to the AGM were presented. According to the Article 7 of the constitution, Chairman, Secretary, Assistant Secretary, Treasurer and 7 other committee members are still on the term and presented list of the committee members. During election process, acceptance and denials were made by the nominees and the eligible members unanimously voted Daw Su Su Tin as Vice Chairperson, Daw Tin Htar Oo as Assistant Treasurer, Mr. Thomas Henseler, Mr. Thomas Carnevale, U Chetry, Ms. Lily Saxer, and Ms. Grace Mee as committee members unanimously.

Hence, Executive Committee Members of 2013/14 are as follows: U Phyoe Wai Yar Zar as Chairman, Daw Su Su Tin as Vice Chairperson, U Kyaw Min Htin as Secretary, Daw Khin Ma Ma Moe as Assistant Secretary, Daw Rita Myint as Treasurer, Daw Tin Htar Oo as Assistant Treasurer, and Daw May Myat Mon Win, Daw Naw Aye Aye Than, Mr. Selvakumar, Daw Phyu Phyu Mar, U Kyaw Swa Min, Mr. Thomas Henseler, Mr. Thomas Carnevale, U Chetry Win Tin, Ms. Lily Saxer, and Ms. Grace Mee as committee members.

The 11th Annual General Meeting was successfully adjourned at 5:45 pm.


Meeting Minutes of 2012/2013

Balance Sheet as at 31st March 2014CONVERTED RATE - ( EURO/ 1.37 USD ) ( KS 965.00 /USD) (S$1.26/USD)

Financial Review of 2013/14


Income & Expenditure Account for the year ended 31st March 2014

Financial Review of 2013/14


Detailed Statement for Gross Income & Expenditure 20013/2014


Ordinary Members:

Hotels, Travel & Tour Operators, Ticketing Agents, Airlines and other companies/ corporations/ organizations in good standing which are directly involved in the tourism business.

For the year 2013, the MMC had 117 Ordinary Members comprising 7 airlines; 33 hotels in Yangon, Bagan, Mandalay, Inle, Ngwe Saung and Ngapali Beaches and 74 tour operators and 2 river cruises.

Associated Members:

Restaurants & Bars; Jewelleries & Boutiques; Antique Shops & Art Galleries; Companies and Individuals not directly working in tourism related business.

For the year 2013, the MTM had 7 Associated Members comprising 4 Restaurants and 3 other tourism related

Membership Fees

The annual membership Fees are payable on annual basis as per the Calendar Year: January ~ December 2013.

Annual fee for Ordinary membership is Kyats 500,000 per calendar year and entitled to full voting rights.

Annual fee for Associated Membership is Kyats 350,000 per calendar year and liable to no voting rights.

Discounted Fees for the second Company or Property Membership for both Ordinary and Associated Members also applied.

Membership Achievements

The membership target for the year 2013 was 130 members, achieved 95% of the targeted membership and had raised Kyats 52,700,000 from membership fees.

Membership Identity

2 membership cards had been issued to each member under the name of owner/MD/GM, and the other Name of Company.

Membership

Accomplishments 2013/14

Membership for the Year 2013


• Free listing at MTM Website: www.tourismmyanmar.org

• One screen page feature at MTM Website mentioned as above with one hyperlink and also an inquiry form for direct communication

• Access to industry related information, mailing list, and database

• Invitations to monthly industry interact, events, and functions

• Circulations of regular e-mail announcement and newsletters on public relations, networking, and travel trade happenings

• Discounts on advertising, promotional campaigns, and registration fees for trade and road shows

• Discounts at hotels, restaurants, beauty salons, boutiques and floral shops upon presentation of MTM member card

• Rebate of membership fees for Union of Myanmar Travel Association Members

• Eligible to receive assistance and advantages within the scope of MTM

Membership Benefits


E-CommitteeUpdates on www.tourismmyanmar.org;


Statistics of www.tourismmyanmar.org for the year 2013/ 2014


Facebook (Social Network) 2013-2014www.facebook.com/myanmartm


Projects - Fund RaisingThe Annual Grand Ball 2013

22nd November 2013The Strand Hotel, Yangon

HighlightsAn elegant evening was featured an extravagant decoration with the theme of “White Masquerade”. The Grand Ball’s Trademark travel treasure packages were auctioned in both live and silent forms.

Platinum SponsorsBalloons over Bagan, Dagon Beverages,

Gold SponsorsLa Source Beauty Spa, Golden Myanmar Airlines, Oway online Travels & Tour, Qatar Airways

Contributing SponsorsDomestic & International Airlines; Hotels; Travel Agents; Restaurants & Bars; Coffee & Beverages; Consumers’ Companies comprising Super Markets; Household & Office Appliances; Fashions, Cosmetics & Beauty Saloons; Health Care Products; Press, Printing & Publishing; etc.


Summary A total number of 280 persons attended the grand ball and 19 Grand Lucky Draw Prizes were given away. Most importantly, 4 silent and live auction packages for great travel destinations around the world were auctioned off.

An amount of approximately USD 14,000 was raised. The proceeds are to be allocated to projects that assist to promote Myanmar as a unique destination and to positively influence traveler’s perceptions and choices by achieving, maintaining and further expanding our global presence at worldwide Travel Trade and Road Shows.

Projects - Fund RaisingAnnual Golf Tournament 2014

1st February 2014Pun Hlaing Golf Club, Yangon

HighlightsA round of golf for 18-hole at PHGC also presenting Betting;Grand Lucky Draws; Lucky Draws; Novelty Awards & Dinner Reception with Entertainment

Platinum Sponsor Dagon Beverages Co., Ltd.

Gold SponsorsThe Gems Garden Condominium (Capital Development Limited)Ayarwaddy Bank Limited.

Contributing SponsorsDomestic & International Airlines; Hotels; Tour Operators; Restaurants & Bars; Coffee & Beverages; Consumers’ Companies, Cosmetics & Beauty Saloons; Fitness; Press, Printing & Publishing; etc.

SummaryThe Total of 109 had participated and 27 exclusive players’ awards; 58 betting prizes; 3 grand lucky draws were presented. Approximately 120 invited guests, sponsors and families have also attended the Dinner and Award Reception.

An amount of approximately USD 8,700 was raised. The proceeds are to be allocated to projects that assist to promote Myanmar as a unique destination and to positively influence traveler’s perceptions and choices by achieving, maintaining and further expanding our global presence at worldwide Travel Trade and Road Shows.


TrainingMyanmar Tourism Marketing recognizes the need of the capacity development of the tourism industry to meet the requirements of the increasing tourist arrival and demand.

To start with, MTM in collaboration with Pacific Asia Travel Association (PATA) organized the training workshops with the expertise of Smart World Training & Corporate Development in Yangon, Myanmar on 9th & 10th of June 2014 at Parkroyal Hotel Yangon.

There are 2 different courses, Smart Customer Service & Smart Presentation Skills and 37 participants attended for both course.

To be successful training program with the reasonable fees, contribution of the industry colleagues is very important. Thanks to the Sule Shangri-La for providing accommodation, Myanmar Airways International for contributing air tickets for the trainers and Parkroyal Hotel Yangon for providing special rate for the training venue.


Trade & Road ShowsThailand Travel Mart Plus 2013

6-8 June 2013Bangkok, Thailand

Space of Myanmar Stand Area At National Tourism Organization’s Booth of 18 sqm

Buyers 409 Buyers comprising, international buyers, hosted buyers and domestic buyers

Sellers420 exhibitors from 380 exhibiting companies of Thailand and GMS countries comprising hotels, tour operators, airlines and NTOs

Participants from Myanmar Representative of UMTA, MTM

Total Expenses Incurred: USD 1,200 in total by MTM for representation at the Ministry of Hotels & Tourism Booth


ITE HCMC 2013

12th ~ 14th September 2013Ho Chi Minh City, Vietnam

Participants from Myanmar Co-Exhibitors at Myanmar Pavilion: 5 Tour Operators

International Trade & Public Visitors 8,770 trade visitors and 9,688 public visitors

Total Expenses Incurred: USD 12,000 in total including Subsidy from MTM and Individuals Participation Fees


Trade & Road ShowsJATA TRAVEL EXPO 2013

12th ~ 15th September 2013Tokyo, Japan

Participants from Myanmar Co-Exhibitors at Myanmar Pavilion: 2 Hotels, 7 Tour Operators

International Trade & Public Visitors 131,058 trade visitors and Organizations from 154 Countries and Regions in 2013

Total Expenses Incurred: USD 47,000 in total including Subsidy from MTM and Individuals Participation Fees


WORLD TRAVEL MARKET - WTM 2013

4th -6th November 2013London, UK

Space of Myanmar Stand Area A total of 90 sqm

Participants from MyanmarCo-Exhibitors at Myanmar Pavilion: 1 Airline, 1 Hotel & 13 Tour Operators

Worldwide Trade ParticipationAlmost 48,000 senior travel industry professionals, government ministers and international press

Total Expenses Incurred:USD 88,000 in total including Subsidy from MTM and Individuals Participation Fees


Trade & Road ShowsASEAN TOURISM FORUM 2014

21 - 23 January, 2014Kuching Sarawak, Malaysia

Space of Myanmar Stand AreaA total of 36sqm

Worldwide Trade Participation500 ASEAN Exhibitors, 500 International Buyers, 100 International and local Media and around 100 Tourism Trade Visitors.

Participants from MyanmarCo-Exhibitors at Myanmar Pavilion: 2 Airlines & 4 Tour Operators

Total Expenses Incurred:USD 22,540 in total by MTM for representation at the Ministry of Hotels & Tourism Booth


INTERNATIONALE TOURISMUS BÖRSE - ITB 2014

5 - 9 March, 2014Berlin, Germany

Space of Myanmar Stand AreaA total of 126 sqm

Participants from MyanmarCo-Exhibitors at Myanmar Pavilion: 4Airlines, 7 Hotels and 21 Tour Operators

Worldwide Trade Visitors / General Public/ Media from Germany, Europe and WorldwideOverall attendance of 114,000, 60,000 General Public and 57,000 Journalists from 81 Countries and 300 Blogger from 25 Countries 2013.

Total Expenses Incurred:USD 151,000 in total including Subsidy from MTM and Individuals Participation Fees


Public RelationsPROMOTIONAL MATERIALS

Posters:Quality Prints of Destination, People & Culture for display at Worldwide Travel Trade & Road Shows

Sales Kit Folders/ Memory StickFolders/ Memory Sticks for presentation and distribution of Collaterals

Myanmar “The Golden Land”DVD Documentary:A 15-minute documentary of destinationsin Myanmar


Members FlyerListings of Members with contact detailsand brief introduction on destinations of Myanmar

Database:Build up and update both mailing and e-mailing list of the followings: -• MTM Members• General Domestic Contacts• International and Local Travel Trade Press Contacts• International Travel Agencies, Tour operators and NTO’s

Postcards:People & Culture for promotional distribution


Public RelationsINDUSTRY INTERACTS

26th August 2013Summit Parkview Hotel,Yangon Highlight : Myanmar Centre for Responsible Tourism , Presentation on Summit Parkview Hotel and The Charity Event – Music for Myanmar by Link for Aid

25th October 2013 Inya Lake Hotel,YangonHighlight: Introduction by European Union and Presentation on JATA Travel Expo 2014

27th December 2013MiCasa Hotel Apartments, YangonHighlight: Presentation on Myanmar ChinLone, Introduction about New Rooms of MiCasa Hotel Apartments.

28th February 2014 Chatrium Hotel Royal Lake,YangonHighlight: Presentation on bird watching and wetland and Oriental Ballooning, Introduction of FMI Air and Congratulations of Chatrium Hotel Royal Lake, Yangon’s New General Manager.

2nd May 2014Kandawgyi Palace Hotel, YangonHighlight: Presentation on TS1 project, SOS International Clinic, Swiss Hospitality Group and Forthcoming Tradeshows


Documents

Agm2014