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www.cpifinancial.net 59
BANCASSURANCE
Why is bancassurance picking up steam?
Bancassurance is a win-win strategy for
customers, banks and insurance companies.
Banks benefit from increased fee incomes
by selling insurance products, insurance
companies leverage the wide reach of
banks’ branch networks and customers
get composite financial management by
obtaining a sensible allocation towards
insurance vis-à-vis other asset classes being
managed by a single advisory team. Some
banks in the region are more progressive
in their outlook and look at bancassurance
as a vital piece in the wealth management
strategy for their customers, rather than
just a fee earner for the bank.
Are there any banks in the region
that are positioning bancassurance
as part of Wealth Management?
Yes, we have been seeing a consistent
upward trend in the Middle East & APAC.
In the region, Emirates NBD Bank, an Agilis
Bancassurance software customer, has been
a pioneer in both offering bancassurance
as an intrinsic part of their Wealth
Management Services as well as investing
into technology to bolster the practice.
Talking of Agilis bancassurance
software, how does it help banks
and insurance companies?
Agilis Bancassurance solution is a very
niche software product that completely
You mentioned bancassurance as
part of Wealth Management, how
do they fit together?
Let’s talk about an even larger context
of investment management. With Agilis,
we like to take a holistic view of the
superset of Investment Management and
hence the creation of Agilis Investment
Management Suite (IMS) that has
since won many awards and accolades
including the “Best Asset Management
Software in the Middle East”. The
universe of Investment Management
has interlinked domains of capital
markets, financial planning, wealth,
funds and annuities. There are myriad
asset classes and structured products
that both overlap and underlie whilst
criss-crossing evolving counter parties.
Agilis IMS effortlessly caters to all these
aspects and nuances of the ecosystem.
Traditionally financial institutions
have been forced to deploy a plethora
of disparate software solutions and
interface with third party components
to get at best a disconcerting view.
Agilis IMS provides an integrated view
of various moving parts, a harmonised
visual field and intuitive analytics
enabling investment managers to
proactively simulate expected results
before taking any investment decision.
Often institutions using our systems
have found the whole is literally greater
than the sum of its parts.
automates the entire workflow of
bancassurance from Origination (product
advisory to customers), Policy Issuance,
Servicing (renewals, top ups, claims
management), to back office. What is
challenging in this practice is that it involves
multiple and distinct financial institutions
(eg. a bank with multiple insurance
carriers or an insurance company with
multiple banks) that need to collaborate,
exchange data and reconcile to present a
single window of service to the customer
and Agilis Bancassurance seamlessly
weaves the complex engagements into a
unified platform.
WEALTH MANAGEMENT
On the Wealth Management side,
do you find any difference in the
approach in various geographies?
The objective of investment management
remains the same universally however the
approach can differ due to both cultural as
well as regulatory directives. Agilis Wealth
Management with its configuration and
parameterisation engines can cater to any
environment and this specially benefits
those institutions that are present in
multiple regions. The modular structure
of the solution enables customers to
select the modules they need. In the
Middle East for instance, we find a higher
demand for Agilis Family Office, Agilis
Real Estate and Agilis Shari’ah-compliant
Portfolio Management.
The holistic view
www.cpifinancial.net 59
BME spoke to Shefali Khera, Business Head,Agile Financial Technologies at TFS, USA aboutthe company’s winning service offerings
Shefali Khera, Business Head, AgileFinancial Technologies at TFS