Agile-Stage-Gate®INNOVATION MASTER CLASS, OCTOBER 6-7, 2016, COPENHAGEN

Combine the benefits of Agile development with your Stage-Gate idea-to-launch systemExecutive Innovation Master Class with Professor Robert G. Cooper Dr. Robert G. Cooper is one of the world’s leading authorities in the field of innovation, technology and new product development

Do you face these challenges?• Yourtraditionalstage-and-gatenew-productsystemseemsslow,

cumbersome,out-of-dateandunabletodealwithtoday’sfast-pacedandcompetitiveworld

• Youwantyouridea-to-launchsystemtobefaster,moreagileandflexible,moreadaptiveandmoreresponsivetochangingcustomerrequirements

• You’veheardaboutAgiledevelopmentforsoftwareproducts,butwonderhowyoucanmakeitworkforphysicalormanufacturednewproducts

• Youwanttoseewhatleadingfirmsaredoingtodealwithtoday’srealities–howtheyaredrivingproductstomarketfasterandbetter– what’sthelatestthinkinghere?

• Youlackfocus,andthisslowsyoudown–toomanydevelopmentprojectsinyourpipeline

• Youwanttodofewerprojects,butbetterhigher-valueprojects…buthow?

• Yourbusinesslackstherightclimateandculturetofosterinnovativeproductdevelopment

If so, this seminar may be right for you!

• UnderstandwhyandhowleadingfirmsaremovingbeyondtheirtraditionalStage-Gate®systems--makingtheirprocessesmoreadaptiveandflexible,moreagileandresponsivetocustomers,andalsoaccelerated,fastertomarket.Andtheyaregettingsuperbperformanceresults.

• BuildAgileprojectmanagementintoyouridea-to-launchgatingsystem.Classicprojectmanagementisfineforstable,predicableenvironments.Butinnovationprojectsoftenfacequiteuncertainandunstableenvironments.LearnhowAgileprojectmanagementmethodsmeettherequirementsofevermovingprojecttargetsandneededstrategicpivots

• Gettheprojectrightbybuildinginexperimentationanditerations(scrumsandtime-boxedsprints).Sometimesnoamountofpre-developmentwork,suchastechnicalassessmentorvoice-ofcustomerefforts,cangetalltheanswersbeforeDevelopmentbegins.Agile-Stage-Gate®helpstheproductandprojectevolveandgaindefinitionasDevelopmentproceeds.Andconstantcustomerfeedbackviaiterationsensurestheproductisright

• IntegrateAgileprojectmanagementwithStage-Gate®forphysicalormanufacturednewproducts.SomeprinciplesofAgileandStage-Gate®mayseemtoconflict(forexample,pre-planningversusplanning-on-the-fly),thusanintegratedAgile-Stage-Gate®hybridsystemisneeded.Learnhowtotomodifybothmodelstoyieldaneffectivesystem,andalsoaboutchangesneededtohandlephysicalproducts

• Boostyourprojectteams’motivationandperformancebyfosteringself-managedteams--allowspeopletobecreative,innovative,recognizedfortheirexpertise,andincontroloftheirproject.Higherteammoraleistheresult.Andcreatetherightclimateforboldermoreagileinnovation.

Why You Should Attend this Master Class

What You and Your Colleagues Will Learn

THE SEMINAR LEADERDr.RobertG.Cooper isoneof themost influential innovation thoughtleadersinthebusinessworldtoday.Hepioneeredtheoriginalresearchthatledtomanyground-breakingdiscoveriesincludingtheStage-Gate®Idea-to-Launch process. He has published more than 120 academicarticles and seven books, including the best-selling “Winning at NewProducts”.

Cooper is President of the Product Development Institute Inc., ISBMDistinguishedResearchFellowatPennsylvaniaStateUniversity’sSmealCollege of Business Administration, USA; an award-winning lectureratChalmersInstituteinGothenburg,Sweden;andProfessorEmeritus,DeGrooteSchoolofBusiness,McMasterUniversity,Canada.

ManycompaniesinEurope,NorthAmericaandAsiahaveintroducedhismethods,e.g.3M,ABB,Atlas-Copco,BASF,BoscheAppliances,Carls-berg,Caterpillar,DuPont,ExxonChemicals,Guinness,Henkel,HewlettPackard,KraftFoods,Lego,Mars,Microsoft,Novo-Nordisk,OrklaFoods,Pfizer, Procter & Gamble, Siemens, Swarovski Crystal, Velux, VoithPaper,Volvo,VISAandmanyothers.

WHO SHOULD ATTENDTheMasterClassisdesignedforexecutives,seniormanagersandpro-jectmanagersresponsibleformaximizingthereturnsontheirinnova-tioneffortsinthefieldsofInnovation,BusinessDevelopment,R&D,NewProducts,MarketingandOperationsManagement.Targetedatmanufac-turersandserviceindustries,bothconsumerandbusiness-to-businessproducts.

THE SEMINAR LEARNING APPROACHAcompellingtwo-dayMasterClasswhichdrawsonthewealthofexperi-enceCooperpossessesfromworkingwiththeworld’sleadingfirmsinproductdevelopment:

• Interactivelecture&discussionsessions,includinglotsofquestion-and-answeropportunitiesandCooper’sfamous“hotquestions”sessions

• Numerouscasestudies,illustrations,andpracticalexamplesfromothercompaniesandcountries

• Templates,guidelinesandchecklists

Cooper’s seminars regularly receive top ratings:

”Inspiring, profound, captivating, practical and effective!”

8:30 Registration & Coffee

9:00 Why Stage-Gate and Why Look Beyond – Are Current Idea-to-Launch MethodsObsolete?• Toolinear,toorigid,andtooplannedtohandle

moredynamicprojects;doesnotencourageexperimentation

• OKforsmallprojects,notfor“breakthroughnewproducts”–doesnotpromoteinnovation

• Gatesaretoostructured,toofinanciallybased– theykillthegoodprojects

11:00 Making Your Gating System Adaptive and Flexible

•Contextbased–onesizedoesnotfitallprojects

• Idea-to-launchsystemsfortechnologyandplatformprojects

• Spiraldevelopment,iterations,protocepts,strategicpivotsandtheMVP(minimumviableproduct)

• Yourcustomizedprojectcanvas–therisk-basedcontingencymodel

12:30 Networking Lunch

13:30 Using Agile Development for Manufactured Products

•BorrowingAgilefromSoftwareITDevelopment– theAgileManifestoandAgilePrinciples

• WhatAgileProjectManagementisandwhatitisnot:time-boxedSprints,Scrums,Backlogs,BurndownCharts,DefinitionofDone,Dedicatedcrossfunctionalteams

• HowAgilecanbeadaptedtohandlemanufacturedproducts

• Resultsfromindustry,examplesandillustrations

16:00 Case presentation: WorkingwithAgileLearningPlansinProduct

InnovationinGrundfos’,externalpresentationbyFlemmingHedegaard,DirectorNewConcepts,Grundfos

17:00 Discussion and learning from case

17:30 Wrap Up and End of Day 1

17.30-19.00Networking coctail reception

8:15 Coffee

8:45 How to Integrate Agile Project Management into an Idea-to-Launch Gating System – the Agile-Stage-Gate Hybrid Model

•Whatarethemajordifferencesbetweenthesetwosystems?Howdotheyfittogether?

• Differentfieldsofapplication–projectswithinastableenvironmentversusprojectswithuncertaintyandhighlydynamicenvironments

•ModificationsneededtomakeAgileworkwithStage-Gateformanufacturedproducts–gettingthebestofbothworlds

• WhyAgile-Stage-Gateworks–resultsyoushouldexpect,withexamplesandillustrations

• Challengesinmakingitworkandsolutions

11:15 Idea Sprint: How to apply Scrum to discovey and ideation

• UsingtheScrumframeworktoaccelerateFront-endofInnovation

• Methodsandtools

• Benefitsandchallenges

12:15 Networking Lunch

13:15 Picking the Right Projects, Integrating Agile into Effective Portfolio Management

• IntegratingAgileintoGates:ThenewroleofGatekeepers

• Howtointegrateatime-boxed,self-managedprojectmanagementwithgateswithteeth

• TheroleoflinemanagerswithstrongAgileteams

14:45 Parallel Experience Workshops (Attendees’ Choice of Stream) 1. RolesinScrum:ProductOwner,Scrum

Master,Dev.Team–howtoapplyinNPDOR

2. ConceptSprint:HowtoapplyScrumtoconceptandbusiness-caseOR

3. User-centred:Howtoworkuser-centeredanditerativewithusersinasprint

16:15 Next Steps for You – Making It Work in Your Own Company

16:45 End of Seminar – Beginning of Implementation

UPDATE YOUR IDEA-TO-LAUNCH SYSTEM: MAKE IT AGILE, ACCELERATED AND ADAPTIVE

Thursday, October 6, 2016

INTEGRATE AGILE PROJECT MANAGEMENT INTO YOUR IDEA-TO-LAUNCH GATING SYSTEM

Friday, October 7, 2016

Registration Web:www.gemba.dk/works/agile-stage-gateE-mail:tv@gemba.dk Phone:+4540365502

Cancellations and refundsFullrefundofcoursefeeswillbemadeforreservationscancellednolaterthaneightweekspriortothestartofthecourse.Latercancellationsincuracancellationfeeasfollows:

• 2weeksorlesspriortocoursestart:100%ofthecoursefee• 2-4weekspriortocoursestart:50%ofthecoursefee• 4-8weekspriortocoursestart:25%ofthecoursefee

Wearealwayswillingtoconsideracolleagueasasubstitutefortheoriginalapplicant.Cancellationandpostponementmustbemadeinwriting.Cancellationofaccommodationissubjecttothecancellationpoliciesofthehotel.

VenueComwell, Kongevejen 495, DK-2840 Holte, Denmark, tel +45 45477400, www.comwellholte.dk

Please note:Accommodationisnotincludedintheseminarfee.It’spossibletostayovernightatthevenuehotel.

Hotel booking can be made at:www.comwellholte.dk, booking reference: 3826565

Thiseventwasveryimportantforourcompanyaswellasformepersonally.Cooper’sbestpracticeadvicehelpsustremendouslytofurtherimproveourinnovationmanagementandinnovationcontrolling.TheseminaristhebestIcouldpossiblyrecommend!Dr. Jens Wieboldt, Director R&D,PolymerLatex GmbH, DE

BobCooperisanexcellentspeakerandteacher.Theseminarwasexcitingandinspiringaswellaspragmaticandgoal-oriented.Thecontenthasexactlymetourneeds,andwecanimmediatelyincorporateitintoourcompany’sinnovationpractices.Dr. Ulrich Begemann, Vice PresidentNew Technologies, Voith GmbH, DE

TheprofessionalcontentofthecourseishighlyrelevantandwaselegantlypresentedbyRobertCooper.Especiallyallgoodexamplesandcasestoriesfrom‘therealworld’weregreat!Bo Jürgensen, Head of AutomotiveProduct Development, Bang & Olufsen, DK

HEAR WHAT PREVIOUS ATTENDESS SAY

ORGANIZER

WWW.GEMBA.DK

InGEMBAInnovationwehelpourclientsgettheirinnovationjobsdonebetterandfaster.Wedomarketresearchandidea-andconceptdevelopment.Weadviceandtrainourclientsininnovationmanagementandonline/offlineinnovationtools.WedesignandimplementinnovationprocesssuchasAgile-Stage-Gate®-GEMBAispartnerwithProfessorRobertG.CooperandrepresentStage-GateinDenmark.

Learnmoreatwww.gemba.dkandwww.8ideas.dkorcontactSørenKielgastsk@gemba.dkI+4540365501orTomasVedsmandtv@gemba.dkI+4540365502.

FeePrice:€1,999.-(excl.VAT).

Thepriceincludesdocumentationbinder,lunchandrefreshments.

Ifmorethanonepersonregistersfromthesamecompanyweofferadiscountof15%forthesecondandeveryadditionalattendee.

Early-BirdDiscount:ForregistrationsuntilAugust26, 2016weofferadiscountof€200.-.

All participants are invited to join the the networking dinner at Thursday at 18:30.