Marketing Factsheet

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Content Marketing & Content Ideas

Why is updating your site important?

Here is a reminder of why updating your website regularly is important:

• It shows your business is active and interested in communicating with your customers

• It makes it easier for potential customers to choose you instead of your competitors

• You can demonstrate your expertise and knowledge

• It can answer questions potential customers may have about you and your business

• Google likes regular content – so it is important for search rankings

• Google likes sites with lots of helpful, unique content – the more pages you have, the more

results you have in searches

• Regular content encourages people to return to your website because they know they will

find something new and interesting

• Interesting content increases the chances that people will share, comment on or link to your

site (and gives you something to ‘tweet’ or share with others)

Website Content Ideas

• Write guides and tutorials on how to get the most from your products or services.

• Write a ‘guide’ to emerging technologies, trends or practices in your industry

• Write ‘Ten Top Tips’…that are relevant to your audience

• Look at the pros and cons of past, present or future developments in your industry

• Answer common questions that customers have asked you face-to face, by phone or by e-

mail (get a notepad out and start recording the typical questions you get)

• Look in relevant online forums for inspiration on the types of questions people may have

• Do a weekly or monthly summary of the best online content you’ve come across.

• Summarise content written by ‘industry leaders’ that may be of interest

• Create charts, graphs or ‘infographics’ to demonstrate how your products or services are

being used or the process you offer your clients

• Explain or predict trends in your industry

• Give views and opinions on news articles relating to your industry or customers

• Interview your most interesting or important customers

• Explain a common misconception or myth

• List interesting or helpful resources (online articles, reviews, videos, books, software etc)

• Answer questions that people ask on Twitter / Facebook / Google+

• List examples of good / bad practices in your industry

• Report on what happens at industry events, exhibitions or trade shows

• Roundup references and reviews of your products / service made on other sites

• Reveal the results of a survey of people in your industry or customers

• List honest reviews / testimonials of your products / services

• Write a summary of a relevant survey, study or whitepaper.

• Create new and improved versions of content that competitors have on their sites