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blackpearlintelligence.com

Aggregation vs. Revelation

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Aggregation vs. Revelation

©2012 Black Pearl Intelligence

Background

Black Pearl Intelligence is a business intelligence firm with more than a decade of experience providing marketing and communications solutions to Fortune 500 clients. As an intelligence firm, we don’t simply provide aggregating tools to our clients, however Black Pearl Intelligence is often mistaken for an aggregating software company. This following whitepaper has been written to distinguish between what aggregating software offers and what Black Pearl Intelligence offers.

Abstract

This paper will serve to compare and contrast aggregating tools, the science behind Black Pearl Intelligence, and why choosing Black Pearl Intelligence is a far superior choice for a brand that’s searching for intelligence on their consumer or which strategic direction they should pursue.

Introduction

AGGREGATING COMPANIES:

Social media aggregating companies such as radian6 or BuzzMetrics offer off-the-shelf SBS technology. These applications are available to anybody and will deliver aggregated data to your desktop’s dashboard. The analysis tool itself is software driven. It is a tool that provides software to help you listen to the web, build reports and gain a snap shot of understanding. The shelfware is able to listen to the web and then offer more software to enhance social networking efforts for companies. Although they offer technical and project support, they cannot compare as an analytic and solutions-driven provider.

BLACK PEARL INTELLIGENCE:

Black Pearl Intelligence is not off-the-shelf software. They employ analysts at the Black Pearl Intelligence Center for Applied Science and Knowledge to take the millions of data points and assess them for trends, patterns and sentiments. They

do more than report back what people are saying. The analysts take all information on the web and turn it into empirical, quantifiable, actionable insights for your business. Moreover, it’s customized to address specific objectives and goals. Black Pearl Intelligence is not selling software, but providing business solutions to the marketing and communications industry.

Intelligence is not selling software, but providing business solutions to the marketing and communications industry.

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blackpearlintelligence.com

Position

Black Pearl Intelligence delivers enterprise solutions that are superior to any social media aggregating software on the market. With Black Pearl Intelligence there are no borders. It spans geography, brands and timelines. The level of data collection and analysis has the ability to fuel predictive modeling. Black Pearl Intelligence clients can focus on a brilliant tomorrow informed by the sum total of everything your customers are saying about you and your competitors, today.

The leadership and analytics team of Black Pearl Intelligence includes subject matter experts from IBM, Disney, Boston University, and MIT.

Resourceswww.radian6.com

http://www.nielsen-online.com/products_buzz.jsp?section=pro_buzz

Aggregation vs. Revelation

Black Pearl Intelligence (BPI) is a business intelligence firm with over a decade of experience providing marketing and communications solutions to Fortune 500 clients. Through the use of proprietary software and analysis, BPI taps into the digital and social stratosphere to uncover the unvarnished truth about brand threats, perceptions and opportunities. BPI’s category experts then interpret the data and package it into strategies within the marketing and communications industry, giving BPI’s clients a sustainable advantage over the competition.