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Confidential Information of Aggregate Knowledge, Inc.
Driving Greater Reach & More Sales
December 3, 2012
2 Confidential Information of Aggregate Knowledge, Inc.
IMAGINEa marketer’s world with
EVERYTHING YOU NEED TO KNOW
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4 Confidential Information of Aggregate Knowledge, Inc.
5 Confidential Information of Aggregate Knowledge, Inc.
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Introducing Media Intelligence
+Media Audience
1 Platform
Efficiently:
Drive greater reach Drive more sales
2 Goals
Media Intelligence
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Leverage Existing Investments
$ $$$
Grow reach
Generate more sales
2 Goals 2 Levers
Where?
Media
Who?
Audience
Siloed information doesn’t tell youeverything you need to know
Data Warehousing
(CRM)
Website Visitors
3rd Party Data
PaidMedia
?
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Media Intelligence Drives Sales and Reach
Combine investments and buythe right audiences on the right media
Media Intelligence Platform
Data Warehousing
(CRM)
Website Visitors
Third-Party Data
PaidMedia
Siloedinvestments
Efficiently grow reach and sales
$$$$$$
Where?(Media)
Who?(Audience)
$$
$
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Compare Campaign Performance Across Channels
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Reach Your Best Audiences Cost-Effectively
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Compare Changes with Media Mix Scenarios
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Discover Ways to Grow Your Reach
Conversion rate Index
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This is ALL We Do
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Industry’s Fastest Media Intelligence Platform
• Capture Internet volume data in real time and act on it now
• Buy media efficiently• Increase reach and more sales
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AK’s guarantee:
Move marketing from a cost center to a profit center
Reallocate spend to achieve a 10% increase in reach or sales metric in 60 days
The AK GuaranteeRESULTS
GUARANTEED
