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The Do’s & Don’ts of Fam Tours Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP

Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

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Page 1: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

The Do’s & Don’ts of Fam Tours

Aggie Brassette, LCTPNancy Broussard, LCTPLisa Johnson, LCTP

Page 2: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

What is a Fam Tour?

FAM (familiarization) tour: a free or reduced-rate trip offered to travel professionals to acquaint them with what a destination, attraction or supplier has to offer

Page 3: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Why do we do them?

Best way to showcase to a clientCreate a tour experienceProvide ideas for itinerary buildingOpportunity for relationship building

Page 4: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Who participates in Fams?

Tour & TravelMeeting PlannersWriters & Journalists

Page 5: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Qualified Participants

QualificationsWhere to find participants

Databases of professional organizationsLeads from trade publicationsSales & trade show activityReferralsPre/post trade show nearbyTravel company (wholesaler)

Page 6: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Planning Considerations

TimeTotal length of timeResourcesNumber of participants

Page 7: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

What to show and sell

Depends on the audience(s) and their clients, their particular needs. Show things that are bookable. Group plannersFIT product managers/travel agentsInternationalMeeting PlannersWritersJournalists

Page 8: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Who pays – and for what?

In Louisiana, generally, goods and services are provided on a complimentary basis as an expense of securing more business.GratuitiesRegistration feesTransportationAlcoholMotorcoach munchies

Page 9: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Fams by committee

Protects political interestCan be a valuable planning toolDivision of laborDifferent areas of expertise and knowledgeRepercussions and decisions do not fall on one individual.Strength in numbers

Page 10: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

The Role of the Escort

Tour guide, trivia expert, nurse, timekeeper, interpreter, mom, hostess, bus keeper, peacekeeper, diplomat, flight attendant, baggage clerk, babysitter, teacher, entertainment director, photographer, navigator, climate control manager, shepherd.

Page 11: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

The Role of the Escort

Ties all segments togetherIn control at all timesFair and impartialFamiliar with all aspects of the tripCVB person or local step on serviceHomeworkLegal responsibilities

Page 12: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Timeline Checklist

The Devil is in the Details

Page 13: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

6 to 5 months before fam

Name and themeBid process-Bid solicitation-Bid selection-Bid confirmation

Tentative itineraryDesign an invitation

Page 14: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

4 to 3 months before fam

Book a motorcoachMail invitationsForms- letter- descriptive itinerary- registration form- tour & travel profile

Follow upConfirmations

Page 15: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

1 month before fam

Flight manifestRooming listsReconfirm all itinerary items & step-onsDirectionsMenusProfiles to hostFinal itinerary with contact information

Page 16: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

2 weeks before fam

Personally call all operators againFinal detailsCreate an evaluation form

Page 17: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

1 week before fam

Reconfirm itinerary and directionsDecorationsBuy snacksName badges and luggage tagsMake packets for each operator

Page 18: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Information packets

LA Tour Guide and LA highway mapFinal itineraryOne-page map with route highlightedList of other operators on busLuggage tagsEvaluation formAny free time vouchers

Page 19: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Tips during fam tour

5 minutes prior to arrivalOperators are your guestWorry about time and logistics so that your guests don’t have toAlways count heads before departureEvaluationDocument any accidents, no matter how minorBe aware of bathroomsBe a host

Page 20: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

More tips………..

Room keysLuggageComplement information provided by the step-onGroup pictureTip collectionInteract with and get to know the operators

Page 21: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Day after fam

RELAX…you deserve it!

Page 22: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

1 to 2 weeks after fam

Thank you notes to the hostsThank you notes to the operatorsCalculate results of surveys

Page 23: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

6 months or 1 year after fam

Survey operators to determine who has brought or plans to bring business to Louisiana.

Page 24: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Supplier Perspective

What is the benefit?Cheapest, easiest way to marketShake every hand, kiss every cheekShow how you complement local itinerary

Page 25: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Supplier Perspective

Make the most of time allotted.Show off “bookable best”Follow up, Follow up, Follow up!

Page 26: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Question and Answer

Does anyone have any questions or comments

Page 27: Aggie Brassette, LCTP Nancy Broussard, LCTP Lisa Johnson, LCTP · 2007. 5. 31. · Travel company (wholesaler) Planning Considerations ¾Time ¾Total length of time ¾Resources

Thank you for coming!