AGENTS IN A DIGITAL-CENTRICFUTURE

Julia Lo Bue-Said,

Managing Director

The Advantage Travel Partnership

WHAT DOES THE RESEARCH TELL US?

• Recent TNS research as reported by Travel Weekly suggests that almost two out of three used a form of intermediary to book their overseas trip

• One in five (21%) booked with an agent or advisor, 9% in person and 5% by phone. 14% booked with an online agent (OTA) and 18% with an accommodation site

• There was very little variation in terms of demographic or age although of the 25 – 34 year olds surveyed who were most likely to book with an OTA, 17% were most likely to consult with an agent in person and 18% by phone

So what do they do next?

Changing booking behaviours

UTILISING DIGITAL TOOLS

A MULTI-CHANNEL APPROACH

RETAILERS WHO HAVE EVOLVED

EMBRACE EFFICIENCIES AND DATA

INTRODUCING…

CREATE A JOURNEY

A PERSONAL APPROACH IS ALWAYS BEST

ADVANTAGE MEMBERS: CHANGING BEHAVIOURS

EMBRACE TECHNOLOGY

THANK YOU