Agenda:

1) The Business Case for Creativity

2) Diversity of Personality for Authentic, Collaborative and High Performing Teams

3) The Evidence

4) Capability Building

Part 1: The Business Case for Creativity

4

What is creativity?

5

“Creative thinking is non linear, messy, organic and across industries”.Sir Ken Robinson

Who is Creative?

6

Are you creative?

Misunderstood as ‘are you artistic / musical?’

Everyone has the capability to be creative, it’s about developing ability with discipline and understanding.

Why do Companies need to increase creativity?

8

Overall, company life spans are on the decline

The evolution of corporate

verses human life spans

9

Great Companies, Empires and Civilizations Can and Do Collapse

10

The Internal Culture of Kodak Invented the digital camera

11

The same culture that couldn’t see that the future of how people viewed photos would not be in print and therefore rejected it as an idea.

In 2000 Blockbuster were offered Netflix for $30M. Netflix’s current worth is $100 Billion

Blockbuster is an example of a failure of a culture to innovate. It was not a culture that was alive and flexible.

Companies that thrive and survive moving forward will reinvent themselves as a response to the changing external landscape and go in new directions for growth.

12

Leadership’s role in creativity.

13

“To achieve group creativity the leadership objective is to form and facilitate dynamic creative

teams”.

Sir Ken Robinson

It’s no longer command and control, it is climate control. Are leaders leading for efficiency or innovation?

Compassion Empathy Diversity Autonomy

Intrinsic motivation Vision Purpose

Meaning Trust Vulnerability

INNOVATIONCREATIVITY = DIVERSITY =

Diversity of Personality for

Authentic, Collaborative and

High Performing Teams

The Evidence

How do you build capability?

Mind bending: Cognitive flexibility

26

• 30 circles test

• Imagination: Think of something impossible

• Lateral/Divergent Challenge: 9 dots

• Mental fluidity: Sentences

Neuroscience

Mind bending practice

• Tina Seelig, inGenius, A Crash Course in Creativity

• Estanislao Bachrach: brain saves energy by defaulting to what it knows

• Eric Kendall (Neuroscientist): Brain is a creativity machine

• Charles Limb: Frontal Lobe- Self monitoring parts of the brain, turned off during creative endeavours

• Breaking patterns (de Bono)-Travel, do something different