Leveraging The TSK25 2015 PlatformUnited Way Kolkata20th December 2015

Agenda

THE WHYs and WHY NOTs Help us understand your challenges; tell us what we could do better

YOU HAVE NOT MISSED THE BUS Getting people to become fundraisers and helping them graduate into Change Makers and Change Leaders HOW DO YOU GET INDIA INC RUNNING FOR YOUR CAUSE? Details of corporate team registration

STARTING IT YOUNG Nitty-gritties of the challenge. Let’s grow this category together

CREATING A MASS MOVEMENT How does one get media interested in your “story” Social Media Visibility Visibility on Race

TSK25 2015 .. Re-energized!

NEW TEAM SIZES Corporates can now register t teams of 10 25 50

Welcome to TSK25 2015

TSK25 2015 Charity Structure… please do read it!- Outlines the various categories & the process we follow in each - Methodology designed to maximise the charity aspect of the

TSK25 Corporate Donor- Corporate Challenge

Individual Donors - Change Runners - Young Leaders - Fundraisers

CORPORATE TEAM Registration

SINGLE CHEQUE

-₹ 1,00,000 donation for Team 10

-₹ 1,75,000 donation for Team 25

-₹ 2,50,000 donation for Team 50

-All cheques should be drawn in favour of “Society for United Way of Kolkata” and payable at par.

Registrations close on 4th December 2015 (first come first serve) Maximum 200 employees per company

*Subject to qualification as per norms explained in the charity structure.

Deadline for Corporate Registration is 4th December 2015.

CORPORATE TEAM | Process Fill Corporate Challenge registration form and submit to UWK United Way will then send the documents by email to register the individual runners of the Corporate

FUNDRAISERS

FUNDRAISERS are individuals who raise funds for a NGO irrespective of whether they are participating in the event or not .

The UWK online platform is ideal for raising finds for a cause - its free, its easy to set up and the money is disbursed to the NGO.

Friend : Anyone who raises up to 49,000 (no upfront payment is required for this)

Change Maker : Anyone who raises ₹ 50,000 to 99,000 (the person has to pay Rs 10,000 upfront to register as a Change Maker – this amount is non refundable)

Change Leader: Anyone who raises ₹ 1,00,00 or above (The person has to pay Rs 20,000 upfront to register as Change Leader – this amount is non refundable

FUNDRAISERS | Process Create your individual fund raising page to raise online funds

Download Donor Sheet from United Way website: http://uwkolkatamarathon.org/downloads.html Fill these forms providing all the details which have been asked for

Submit cheques and above mentioned documents, duly filled Please submit all cheques by the 8th of January 2016

United Way Kolkata

YOUR STRATEGY

Creating a roadmap for your organization for the marathon

journey

Goal What do we want to accomplish through the TSK25? Raise funds for our cause (Specifics?) Raise visibility for our NGO (Specifics?)

Parameters What would be good success parameters?

Process How are we planning to accomplish our goal?

Timelines / Responsibilities Who should do what and when?

Setting Focus

Getting Strategy In Place

Support available to you. Staff, connections, volunteers, events, supporters

THE DATABASE Collect, build, category wise segmentation

Category wise strategy (in slides ahead)

Race day Plan Recognition Plan

• Corporate Teams • Friends• Change Makers• Change Leaders

CORPORATE TEAM (till.................)

Which companies are you already connected with?

Target companies

The pitch Introducing yourself & the TSK25TSK25 as an employee engagement tool Utilization proposal for the donation amount What benefits can you provide?

How will you make the employees feel special?

What is your race day plan for these runners?

What is your communication plan for them?

Who will be responsible at your end?

FUNDRAISERSThis could be just anybody.

Strategy for getting as many people as you know to create a fundraising page.

Pitch: intro/appeal What benefit/support can you provide? Introduce a contest/competition? Incentive plan?

Communication Plan Updates / Tips / Fund Raising Ideas / Motivation

Acknowledging Donors Pre / Post event and on Race Day

Who will be responsible at your end?

GOOD NETWORK + PERSONAL GOODWILL + PASSION FOR THE CAUSE = SUCCESSFUL CHANGE RUNNER

How many such people do you know? (Board members/ ambassadors/ successful beneficiaries/ biggest supporters)

What is your plan to get them to register for you?

What are you willing to do to support them?

How will you be motivating and encouraging them?

How can you make fundraising interesting and exciting?

What can you do to make this a memorable experience for them?

Who will be responsible at your end?

CHANGE RUNNER

Supporters who may not be able to participate in the TSK25, but can lend their help in other areas such as –

Collaterals / Creative Communication PR and Publicity Volunteer mobilization Influencers and Connectors

Identify areas where you need support

Plan in advance

Find the right platform and committed supporters

Social Media Strategy Engage with your current audience to garner more

Create a focused plan to engage with the supporters

OTHER SUPPORTERS

IN CONCLUSION..

To derive maximum benefits, a lot of planning is required

Break all steps to a successful marathon experience to timelines and responsibilities

Thank You & Good Luck!