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July 26th, 2015
To: Mr. Lalit Kotak
Rama fashions
From: Mr. Jagdeep Kapoor
Samsika Marketing Consultants Pvt. Ltd.
CC: Ms.Saumya Gupta
Samsika Marketing Consultants Pvt. Ltd.
Agenda for the strategy meeting scheduled Monday, August 3, 2015
at 9:30am, at Samsika, Mumbai
1. Presentation of the Samsika Executive Summary™
Brand and Marketing
2. Discussion on product portfolio, as per Samsika Strategy.3. Discussion on Pricing Strategy, as per Samsika Strategy.4. Discussion on :
Rama fashion- online Mahevesh- offline
5. Discussion on Designing should be different in both : Rama fashions Mahevesh
6. Presentation on sub- brands Vadhuvesh – (Dullhan ki friend)
7. Discussion on selection of 1 name from: Kudivesh Sonivesh
8. Discussion on suggestion of new name in place of Aaramvesh.9. Discussion on division of names:
Mahavesh – (Ready garments) Mastraves – (Unstitched garments)
Sales and Distribution Strategy10. Implementation of final 3 names selected :
Veshbusha Abushan Mahavesh
11. Implementation of interviews Sr.ASM for the following areas:
Mumbai / Maharashtra Gujarat MP/Chhattisgarh Delhi / Rajasthan UP / Uttrakhand Punjab / Haryana /J&K/ HP
12. Presentation of Sales and Distribution systems, as per Samsika Strategy.
13. Presentation to Answers to FAQ Module™ (Module No. 709).
Regards,Jagdeep KapoorChairman and Managing DirectorSamsika Marketing Consultants Pvt.