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July 26 th , 2015 To: Mr. Lalit Kotak Rama fashions From: Mr. Jagdeep Kapoor Samsika Marketing Consultants Pvt. Ltd. CC: Ms.Saumya Gupta Samsika Marketing Consultants Pvt. Ltd. Agenda for the strategy meeting scheduled Monday, August 3, 2015 at 9:30am, at Samsika, Mumbai 1. Presentation of the Samsika Executive Summary™ Brand and Marketing 2. Discussion on product portfolio, as per Samsika Strategy. 3. Discussion on Pricing Strategy, as per Samsika Strategy.

Agenda of Rama Fashions FINAL

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Page 1: Agenda of Rama Fashions FINAL

July 26th, 2015

To: Mr. Lalit Kotak

Rama fashions

From: Mr. Jagdeep Kapoor

Samsika Marketing Consultants Pvt. Ltd.

CC: Ms.Saumya Gupta

Samsika Marketing Consultants Pvt. Ltd.

Agenda for the strategy meeting scheduled Monday, August 3, 2015

at 9:30am, at Samsika, Mumbai

1. Presentation of the Samsika Executive Summary™

Brand and Marketing

2. Discussion on product portfolio, as per Samsika Strategy.3. Discussion on Pricing Strategy, as per Samsika Strategy.4. Discussion on :

Rama fashion- online Mahevesh- offline

5. Discussion on Designing should be different in both : Rama fashions Mahevesh

6. Presentation on sub- brands Vadhuvesh – (Dullhan ki friend)

Page 2: Agenda of Rama Fashions FINAL

7. Discussion on selection of 1 name from: Kudivesh Sonivesh

8. Discussion on suggestion of new name in place of Aaramvesh.9. Discussion on division of names:

Mahavesh – (Ready garments) Mastraves – (Unstitched garments)

Sales and Distribution Strategy10. Implementation of final 3 names selected :

Veshbusha Abushan Mahavesh

11. Implementation of interviews Sr.ASM for the following areas:

Mumbai / Maharashtra Gujarat MP/Chhattisgarh Delhi / Rajasthan UP / Uttrakhand Punjab / Haryana /J&K/ HP

12. Presentation of Sales and Distribution systems, as per Samsika Strategy.

13. Presentation to Answers to FAQ Module™ (Module No. 709).

Regards,Jagdeep KapoorChairman and Managing DirectorSamsika Marketing Consultants Pvt.

Page 3: Agenda of Rama Fashions FINAL