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Agenda- Nordic Partner Day 2014
Qlik Sense Product Track 1
Qlik Sense Architecture
Introduction of the new Qlik Sense
Architecture
Qlik Sense Product Track 2
Qlik Sense Highlights
Capabilities in the new client
Qlik Sense Commercial Track
Qlik Sense – Positioning and
messaging.
Market opportunity and dual
product strategy. Usage Scenarios.
Marketing Track
Marketing Qlik Solutions in 2015
Overview of Qlik's themes,
positioning and co-marketing
opportunities for the coming year.
Qlik Sense Security
Overview and demo of concepts
and integration
GeoVisualization Capabilities
Highlights of new capabilities
Self Service” – does this mean “No
Service”?
How does the partner role change
with Qlik Sense?
Panel discussion
What do the analytst have to say
about Qlik Sense?
Report from Unsummit. What will
Qlik Sense change?
Qlik Sense Deployment Console
Demo of how to set up instances.
APi Heaven
Benefits of the open APIs in Qlik
Sense
Qlik Sense License model and
pricing
Market Surveys
Establishing proof points and
creating a context for marketing
Distributed Qlik Sense
Demo of how to work with
multinode
Data Story Telling
Forget about excel and powerpoint
Big Data is moving from sandboxes
into operational environments.
How to position Qlik Solutions in
order to take advantage of this
trend.
The potential of the Partner
Marketing Portal
How to increase sales pipe.
Marketing Qlik Solutions 2015
Per Walander
Susanne Wahlström Jonsson
Agenda
The Market, Trends and our Focus
Marketing Activities
Expertise Partners
BI Market Nordic
• $ 2800 Millions BI market
• $ 400 Millions Software
• Service .....lots of millions dollars
BI outperform other application areas
Source Radar Group
Predicting the future
According to Radar
• ”Qlikview have strengthened its position further in a postive way
when it comes towards reach customers with BI investement
planned for the next 12 month. According to respondent MS is the
biggest competitor”
• ”As Big Data, Cloud Computing, and vast increases in storage and
processing take hold, the role of data visualization becomes
much more common in our tools. Having created systems more
advanced than the Human brain in these categories, we now must
find improved ways of digesting all of this information.”
• ”Governance has increased as a driver and intelligence (market,
business, customer, internal performance etc.) is a new driver.”
Qlik Views position
Decentralized/ Autonomous
Visualisation The hot spot
Web Searches for “Data Visualization”
+176%
since
2007
Source: google.com
The market believes in visualisation
Source: Radar Group
WHO
will
BUY
Revenue by Industry (%)
Largest BI Value Nordic Level 2015 According to Radar Group
Sweden Norway Denmark Finland
Wholesale &
Distribution
X X X X
Public
X X X
Service X X
Oil/IM&C X X
Banking X
Largest growth (%) expected in
Engineering,
Construction and
Operations
X X X X
Consumer
Products
X X X X
Banking X X X
Healthcare X
Important drivers for BI-investments according to Radar Group
1.Follow up and internal decisionmaking
2.Governance
3.Sales and customer processes
4.Economy
5. Intelligence (marketing, business, customer,
internal performance)
6.Production
7.Service and after market processes
Enterprise
Mid-Market
Small Business
Qlik Marketing Focus Nordics
Solutions
1. Retail • Wholesale Distr.
• Consumer products
• Service Sector
2. Public Sector • Health & Quality
• Municipality
3. Manufacturing /Oil
1. CRM/Sales Marketing
2. Supply/Procurement
3. CFO
4. (CIO)
Verticals
Functions
Agenda
The Market, Trends and our Focus
Marketing Activities
Expertise Partners
Creating
the Qlik Buzz Together
PR
The Formula!
Surveys and Thought Leaders
Stress WHY it is important?
+
Customer Cases Proofpoints that a business challenge can be solved
+
App Seeing is believing!
=
Pipeline and Closed Won
Verticals?
Functions?
Solutions?
Focused content Marketing - Municipalities 1) Printed leaflet/folder (DM campaign)
2) Group Qlik Community
3) Invitation webinar : Schools
4) Kommek 3rd party event
5) Invitation to Kommek
Retail Webinar Nordics
How can we support you?
• Cecilia Granath, Nordic Partner Marketing Manager
• Partner Marketing Services
• QlikMarket
• GPF
• ”Event in a Box” – A cake is served for you to glaze
• Sense
• CFO
• CIO
Overview
Dear partner,
This Event in a box Concept serves as a pre packaged event for you
containing everything you need to successfully execute an event, not
inventing the wheel yourself, everytime. It is a step by step guide to
help you plan, execute and follow-up the event. We provide the
framework and part of the content, you provide engagement and
contribute to the agenda with a partner speaker and/or customer
speaker. All with the obejctive to increase your pipeline amd help
business moving forward.
We are looking forward to executing these events together,
introducing Qlik Sense and building business in the market.
Best regards,
The Nordic Qonnect Partner Marketing Team
Agenda
The Market, Trends and our Focus
Marketing Activities
Expertise Partners
Qlik Expertise Partner
Go Live: Expertise Partner Positioning on Qlik.com
• abacus, NL
• cellent, DACH
• sdg consulting, Spain
• ViewBase, Sweden
Industry / Vertical Sub-Categories
Expert
Category
Su
b -
In
du
str
ies
Media &
Entertainment Oil & Gas Banking Healthcare
Medical
Devices
Automotive,
Industrial &
Aerospace
Retail
Telco Utilities Insurance Pharma &
Biotech Mill Products Wholesale
Mining Securities &
Investments Chemicals Services
Consumer
Products
Transportation
& Logistics
High Tech Travel &
Hospitality
Engineering,
Construction &
Real Estate
Country xx Ambition Plan
Expert
Category
Partner
Name
Partner
Name
Partner
Name
Partner
Name
Su
b -
In
du
str
ies
Media &
Entertainment XXXX YYY
Telco XXXX YYY
What´s Next & Phase II Expertise Program Focus Areas
• Encompass Benefits
– Expertise Partner badge on Qlik.com
– Industry webinars
– Qlik Community Site
– QlikMarket: feature Partner expertise with badge (solution validation)
• Extend Verticals: Public Sector and additional sub-verticals
• LoB – Functional Areas
• Call to action – Validate your expertise by 30:th november!
• Qlik will invest in Expertise Partners
• Contact your Partner Manager now
Expertise Results
Thank You