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AgendaNitty Gritty Day 2!
1. OD for MKT2. The NSB Structure3. Social Media Strategy4. AI Banding5. General Member
Recruitment
OD for MKT
WHAT IS OD
OD Strategy Overview
➢ Expansions➢ IXP & RXP➢ Rotation of peaks➢ Marketability➢ Largest supply ➢ Quickest consideration➢ Scalable revenue ➢ Lowest expenses➢ Low global standing
Why oGV as National Focus Program?
Our core program that brings organizational sustainability to
AIESEC United States
Tiers (Ranks your exchange performance)
LCs are grouped into clusters based on their functional performance tiers & are locked from proceeding to some clusters based on org health indicators
Clusters (Rank your overall LC performance)
The MOGX Process
1. Understand your local market
a. How many students do you have going abroad at your university? b. Where are they going to study or volunteer/intern? c. What markets do you have at your university that are more likely to go abroad? d. Does your university not allow students to go to certain countries?
Market Research
2. Align your local market to national EYPs
a. Gold Partners - Peru, Thailand, Morocco, Argentina, Mexicob. Silver Partners - Colombia, China, Sri Lanka
Benefits of working with national EYPs:
➢ National promotion support (website, mkt newsletter, graphics)➢ National customer flow support (coaching from IR)➢ Standard control support (Quick process time for standard issues)
Narrow your countries
3. Decide your LC EYP
a. Based on their APR & RE timelinei. What are the RE start and end dates? Flexible? Based on wave?ii. What is your sales and approval peak?
b. Based on projects i. How can we align your projects to our market?ii. What are the services and delivery per project?
c. Based on their volume i. How many un-approved opportunities did you have last year?ii. How many members do you have per EP?
*Base your number of EYPs from your performance
Narrow your projects
4. Powered by AIESEC
a. Plan your marketing tactics from now until RoKS and adjust as you go. i. What are the RE start and end dates? ii. What are you conversion rates?
b. Sell the project/SDG...NOT AIESEC.i. How can we align their projects to our market?ii. What are the services and delivery per project?
Promote like study abroad
DMKT Dream Team
YOU!
Your NSB!BlogGraphicsVideo/PhotoSocial MediaDigital Op
Tyler La- Webmaster Mehdi Zaidi- Insta Jason Luong- Photo/Video Chayma Limayma- GD Sara Guan- Blog
Luis Morfin- Webmaster
Madison Regan- CS
Ibrahim El Chami- FB Nora Elb - Video/Photo Taya Arnone- GD Victoria Nguyen- Blog
Mahnvee Deo- TWitter Emilie Enke- Photo/Video Rohit Shaw- GD
Social Media Strategy
How can we get to top 5?
Page Likes are Stagnating Higher Quality Content
Views are Down People are Not Staying
Social Media Merging
How do we make it happen?
NSB + LC Contribution
Contribution= People
Invest in creative talent!
bit.ly/AIESECUSBlogContent
bit.ly/AIESECUSPhotoContent
bit.ly/AIESECUSVideoContent
bit.ly/AIESECUSDesignContent
AI Branding Guideline
General MemberRecruitment
IXPRecruit members with the expectation that they will go abroad!
