Agenda

• Conventions, etc. - Jolene Hepperlen (Peak Fundraising, CO)

• Three Additional Ways to Build Your Business

Member Training 4/5/2012

Three Additional Ways to Build Your Business

1.Show and Tell2.Spread the Word3.One-To-One4.Visit Providers

Member Training 4/5/2012

1. Show & Tell

• Call or email specific prospects to schedule a demo–Wow them with the Buyer Topia and/or

Preferred Providers systems

Member Training 4/5/2012

2. Spread the Word

• Email campaign – Send emails to organizations about

Buyer Topia and/or Preferred Providers• Compelling message – grab their attention• A percentage of organizations will take it

and run with it

– Repeat at least monthly• Participation will grow

Member Training 4/5/2012

3. One-To-One

• Encourage parents – everyone you meet - to use Buyer Topia and Preferred Providers– Handout special “cards”

• “How-to” instructions• Coupons

– Follow-up nicely – by email (see 2.) – whenever possible

• No barriers to participation - every school in North America is already in the system

Member Training 4/5/2012

4. Visit Providers

• Take Preferred Providers packages to the sole proprietors and small businesses in your territory– Over $3,000 in coupons for no cost

accounts

• New advertising source• Support any community organization• Plug Buyer Topia

Member Training 4/5/2012

Nurturing Your Business

• Watch the dashboards - closely• Track, report and coach– Completely automated– All the numbers…

• Buyer Topia & Preferred Provider• Customers, Organizations• Products, Listings• Sales• Trends• What’s New• Tips

– At least monthly emails

Member Training 4/5/2012