Agenda

•Background

• Ignite Capabilities

•Financial Discussion

•Goals

•Requirements & Resources

Expectations

•Questions for Ignite:– Do they have the technical capability to produce these sites?– Do they have the financial resources?– Will they be around?

•Questions for NBC and SLOC– How much will this cost?– What resources are or will be available?– How will the economics work?– How do we make this a partnership?

• How does NBC win? SLOC? Ignite?

Sports solutions slide

Approach

• Leverage a publishing platform

• Ignite is not a destination site– Service-driven

– Advertising and eCommerce supported

• Program for mainstream– Quick load times

– Easy, intuitive navigation

– “cool” factor for advanced consumers

• Start with the advertiser– Promotions, sponsorship, and direct

marketing

– Integrate content

– Build dialog and relationship with fan

Ignite’s world-class architecture allows us the ability to publish highest caliber destination sports content utilizing multiple data sources

Technology

Over 20 team and league properties in addition to AOL, Fox Sports, Cablevision, and AltaVista. Deepknowledge of sports marketing and sales.

Experience

Systems in place and battle tested allowing for shortest time to market available (re-launched FoxSports.com in 14 days, launched 7 NFL sites in 6 weeks)

Scalable/Reliability

Ignite has 100 people dedicated to providing interactive sports solutions.

Personnel

Why Ignite?

ResourcesIgnite recently received funding in January ’01 from a group of investors including eVentures(AIG, IPG), Williams Communications, Austin Ventures, Kettle, etc

Partners slide

Ignite Sports MediaStrategic Architecture

Organization

•Management– Hank Adams: CEO, 6 years in interactive sports– Gordon Kane & Rick Dudley: Marketing, Olympics, league, and

agency experience– Barry Schliesmann: CTO, IBM broadband executive – David Goldberg: EVP of Bus Dev, Ticketing and Promotions– Mike Jakob: COO, Launched Sears.com

•Staff– 100+ people– Core staff that built AOL.com sports– Departments: editorial, design, application dev, web dev,

multimedia, networking, QA, database, bus dev, marketing and sales, producers

Capabilities

• Built for high volume demands: over 3,600 games across 10 leagues in Jan 2001

• Experienced at event-driven coverage (Super Bowl, LPGA, NFL draft, March Madness)

• Real-time coverage: Diamondcast, Icecast

• Leading-edge content: PocketPC, wireless, iTV

• High Profile brands: Fox Sports, LPGA, NFL & teams, MLB & NHL teams, Cablevision

• Rapid development: Fox, LPGA

Financial Considerations

• Ignite is partnering with IPG

• IPG resources include: – Agencies: McCann, Lowe, FCB, Octagon, Momentum, Kaleidoscope,

media buying agencies, etc.– Clients: Samsung, Coke, John Hancock, AT&T, Blue Cross, Bank of

America, GM, Home Depot, Lucent

• Have raised $23mm with minimal losses

• All Ignite deals now profitable

• Partners include: IPG, GM (AIG fund), Williams, Comdisco, 3 pro teams, 4 venture firms

Goals

•NBCOlympics.com– Compliment broadcast? SyncTV?– Promote TV coverage during work?– Longevity to TV programming– Registration for NBCi– Continuity from current site– Others?

•SaltLake2002.com– Neutral and complete coverage– Integration with other vendors for: ticketing, transportation,

intranets, etc.– Promote Olympic ideals and Salt Lake City– Others?

Requirements & Resources

• NBC, NBCi, MSNBC, CNBC– Programming – Staff– Promotion– Ad sales, support, “presented by”

• SLOC resources– Programming – Staff– Promotion

• Model: Advertising, eCommerce, Services

• Cost estimates