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Monday, 4th March DAY ONE

1 Future Trends Summit 2 Customer Driven Innovation Summit

9:00 Welcome from the Summit ChairCordy Swope, VP Innovation Services, PANORATIO

Welcome from the Summit ChairMike Hatrick, Innovation Manager, SWISSLOG

9:15 Collaborate: The Future of Work is Blobby! Dr. Nicola J. Millard, BT

CO-CREATE: The Collaborative Innovation Process Pierre Swart, CHROME CHERRY DESIGN AND INNOVATION

10:00 What Trend Will Disrupt Your Industry? Bob van Leeuwen, INTERPOLIS

Innovation through Global Collaboration: Nokia’s Ideas Project Kirsten Kuehl, NOKIA

10:45 Morning Networking & Refreshment Break

11:15 How to Make Your Organization Love Collaborative Ideations Frank Hatzack, NOVOZYMESJesper Müller-Krogstrup, NOSCO

From Value Chain Business Logic to Brand Eco-System Tormod Askildsen, LEGO

12:00 Understanding Enterprise Innovation Culture – How to Measure and Improve It Colin Nelson, HYPE SOFTWARETECHNIK GMBH

Using the Most Important Customer in your Value Chain to Identify Breakthrough OpportunitiesSean Warren, PURE INSIGHT

12:45 Luncheon for Monday Participants

14:00 Macro Trends: Building Blocks for ImprovisationHeather Moore, VODAFONE

Join the User Innovation Revolution Peter Kragh, Author, JOIN THE USER INNOVATION REVOLUTION

14:45 New Methodologies to Guide Long Term VisionCarole Favart, TOYOTA

Customer Driven Innovation at Nestle Research Centre Andrey Evtenko, NESTLE

15:30 Public Thinking – “Believe in the Resolute Urgency of Now” Beniamino Saibene, ESTERNI

Using Social Media for Innovation Efforts Stefan Lindegaard, Author

16:15 Afternoon Networking & Refreshment Break

9:15 - 12:45 HALF-DAY WORKSHOP Powerful, Hands-On Learning * Master New, Visual Innovation Tools Sparking Strategic InnovationChristian Rangen and Elisabeth Ovstebo, ENGAGE // INNOVATE

11:30-16:15: Copenhagen Trenz®Walk A Revolutionary Approach to Predict the FutureSteven van der Kruit, FIRMENICH PERFUMERYMikel Cirkus, FIRMENICH FLAVORS

16:45 OPENING KEYNOTE Why Companies Can’t Afford Not to be Design-Centric: The Future of Strategic Brand Identity Vince Voron, COCA-COLA NORTH AMERICAS

17:45 Opening Night Cocktail Reception

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THANK YOU TO OUR 2013 ADVISORY BOARDPeter Meier, Managing Director, NEOPLAS TOOLS

Cordy Swope, VP Innovation Services, PANORATIO

Dave Percival, Innovation Partner, PWC’S PRTM

Elke den Ouden, Founder & Strategic Director, LIGHTHOUSE

Hannes Erler, Vice President Innovation, SWAROVSKI

JasparRoos,ChiefInspirationOfficer,ABN AMRO

Maria Tagwerker, Product and Service Development, DOKA

Mike Hatrick, Innovation Manager, SWISSLOG

AGENDA-AT-A-GLANCE www.iirusa.com/FEIeurope

Shape the Conversation Front End of Innovation in Front End of Innovation @FEI_Innovation, #FEIEurope www.frontendofinnovation.com

Tuesday, 5th March DAY TWO Wednesday, 6th March DAY THREE

8:00 Morning Welcome from your 2013 FEI ChairpersonPeter Meier, Managing Director, NEOPLAS TOOLS

8:15 OPENING MORNING KEYNOTE Taking Out the Trash: Why Reuse Gives Consumers and Brands More of What They Want Jason Foster, Founder & Chief Re-User, REPLENISH

9:00 CONNECT MEANINGFULLY THROUGH A CHALLENGE™: Day 1 Introduction – SEEK

9:30 Morning Refreshments & Networking Break

Business Model Opportunities: Delivering Growth through Innovation

10:00 KEYNOTE Revitalizing Growth and Innovation in the World’s Oldest Innovative CompanyGeorge Buckley, recently retired CEO, 3M, Chairmain of the Partnership, ARLE CAPITAL PARTNERS

10:45 FIRESTARTERS: Creative Business Models

Rudi Broos, ALCATEL-LUCENT • Scout Herremans, AIR FRANCE/KLM • Mike Addison, PROCTER & GAMBLE

CHAMPION: Systematic Design –

Approach for Business Model InnovationChristian Doll, SIEMENS

SANDBOX: Exploring the Business

Model CanvasPer Kristiansen, LEGO SERIOUS PLAY *note this is a 90 minute session

11:30 CONNECT MEANINGFULLY THROUGH A CHALLENGE™: Part 1 – Define Stage

12:45 Luncheon for FEI Participants

Aligning Innovation Ecosystems: Cultivating the Environment for Innovation

13:45 KEYNOTE Co-Creating for a Better SocietyChristian Bason, Director of Innovation, MINDLAB

14:30 CHAMPION: Partnering for Market

Success Graham Cross, UNILEVER

SANDBOX: Beautiful Recipe for

Open Innovation Success – Clear Leadership Henrik Stamm Christensen & Patrick Berry, ALLFOODEXPERTS

CHAMPION: Making Space for

Innovation: Building the BrandGym Andreas Erbe, SWISSCOM

15:15 CONNECT MEANINGFULLY THROUGH A CHALLENGE™: Part 2 – Design Stage

16:15 Afternoon Networking & Refreshment Break

Thriving in Emerging Markets: Understanding & Profiting from the Customer Value Proposition

16:45 KEYNOTE Innovation in Emerging Markets – TBA

17:30 COINS: Understanding the

Culture & Preferences of the Emerging Market Consumer Jasmeet Sethi, ERICSSON Sangeeta Gupta, PEPSICO INDIA

CLASSROOM: Forecasting the Future of Disruptive Innovation

in BRIC Economies Marcos Troyjo, COLUMBIA UNIVERSITY

YOU DECIDEPlease use this time to meet your matches, work on your Challenge project, or start an action plan from what you’ve learned thus far.

18:15 Close of Conference Sessions

19:00 Welcome Reception at the Mayor’s residence located at the Copenhagen City Hall

8:00 Morning Welcome from Your 2013 FEI ChairpersonPeter Meier, Managing Director, NEOPLAS TOOLS

8:15 OPENING MORNING KEYNOTE Tapping Into and Profiting from the Hottest Consumer TrendsHenry Mason, Global Head of Research and Managing Partner, TRENDWATCHING.COM

9:00 CONNECT MEANINGFULLY THROUGH A CHALLENGE™: Day 2 Introduction – SEEK

9:30 Morning Refreshments & Networking Break

Design as an Early Influencer in the Innovation Process

10:00 KEYNOTE The World’s Most Adventurous Alternative Business & Design School: A New Curriculum for Managing ChangeChrister Windeløv-Lidzélius, Director, THE KAOS PILOTS

10:45 COINS: Design as a Catalyst for Selling Innovation

to Decision Makers Christian Jarisch, NESTLE NESPRESSOSimona Maschi, CIID

GREENROOM: A Group Brainstorm with Christer Windeløv-

LidzéliusChrister Windeløv-Lidzélius, THE KAOS PILOT

CHAMPION: Shaping Vision through Collaboration

Caroline van Hoff, HEINEKEN

11:30 CONNECT MEANINGFULLY THROUGH A CHALLENGE™: Part 3 – Develop & Deliver Stage

12:45 Luncheon for FEI Participants

Innovation Execution: Making Innovation Predictable & Repeatable

13:45 KEYNOTE Innovation Leaders: How to Stimulate, Steer and Sustain InnovationJean-Philippe Deschamps, Emeritus Professor, Technology and Innovation Management, IMD BUSINESS SCHOOL

14:45 FIRESTARTERS: Making Innovation a Part of your Organization’s

DNAPierre Yves Caboussat, SWISS POST • Ulrich Betz, MERCK SERONO • Arjan Rensma, DSM INNOVATION CENTER

GREENROOM: The Orchestration of Effectuation: How

Managers Can Organize Entrepreneurial Behavior in a Corporate SettingThomas Blekman, ERASMUS UNIVERSITY

CHAMPION: How Coaching and Knowledge

Management Accelerate Innovation Execution at Philips Healthcare, MRIRob de Graaf, PHILIPS

15:45 Close of FEI EMEA 2013

THANK YOU TO OUR EVENT PARTNERS

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