Agenda

About Toyota……….………KevinIndustry Analysis…………TerrenceCompany Analysis……….KevinCompetitor Analysis…….ZaredRecommendations……….KevinConclusion……………………Zared

Founder

Kiichiro Toyoda

Products Type A engine

First engine

Toyota Model AA First passenger car

Pacific War First big contract

Toyota crown First Japanese car exported

Toyota Now

Management Team Best in the business

International activities Manufacturing plants

Non – Automotive activities Robots

                   

Toyota PresidentKatsuaki Watanabe

Industry Analysis

How it started Where it’s now The future

Engines Steam

Internal combustion

Hybrids

Currently Image

Accessories

Speed and Power

The Future of the Industry

Getting Smarter or more Lazy GPS Automatic Parallel Parking

Company Analysis

Strengths & weaknesses Net Profit Margin Market Share

Strengths

Manufacturing Philosophy TPS

Reputation Reliability Durability

Weaknesses Theft

CamryToyota Camry

Alaska 6th

California 1st

Colorado 2nd

Connecticut 3rd

Florida 1st

Georgia 9th

Weaknesses

Local Market Japan

Major Competitors

MAZDA – Affiliate of Ford Motor Company Founded in Japan in 1920 Started From making Machine Tools and Weapons for the Japanese Military

NISSAN Founded in Japan in 1932 Started by building only Trucks right away

HONDA Founded In Japan in 1948 Started by selling piston rings in 1938 to TOYOTA Facility then destroyed During World War II Then In 1948 started producing Autos

Competitor Analysis

Sales Comparisons (Fiscal Year ending March 2006)

Company

SalesGrowth

Sales/ In Millions (US$)

Percent Automobile

BusinessLargest Region For

Sales

Toyota Motor 13.4% 181.34 93% Japan (36.8%)

Mazda Motor Corporation 

8.3% 25.17 73% Japan (41.6%)

Nissan Motor Co. Ltd.  9.9% 81.27 94% North America (43.5%)

Honda Motor Co. Ltd.  14.5% 85.41 81% North America (55.3%)

Source: www.corporativeinformation.com

Competitor Analysis (How They Compete – Best Selling Sedan)

Mazda 14 Different Models

2007 Mazda 6 – Starting at $19,725 to $28,590

Nissan 12 Different Models

2007 Nissan Altima – Starting at $19,800 to $27,385

Honda 16 Different Models

2007 Honda Accord Sedan – Starting at $18,625 to $27,400

Toyota 21 Different Models

2007 Toyota Camry – Starting at $18,270 to $24,700

Recommendations Short term

Youth market Staying reliable

Long term Strengthen local market Dominate the Hybrid industry Expand away from the United States

Conclusion

“MOVING FOWORD”

Thank You