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Microsoft Confidential 1
Windows 8 & Windows Phone 8Round Table29th November 2012
Microsoft Developer & Platform Evangelism (DPE)- Eric Nelson, Technical Evangelist- Mike Taulty, Technical Evangelist- Zoe Redmond, Business Development- Andrew Bennett , Business Development- Rachael Beeston , Business Development
Metia: Lizzie Donnachie & Andrew LaneNokia: Adam Giles, Lisa Bowen-Dawes, Riaz Ahmed
Microsoft Confidential 2
Agenda• 16:00 – 16:10 Welcome & Windows 8/Phone High Level Vision
• 16:10 – 16:40 Windows 8 Overview/Demo
• 16:40 – 17:10 Practical Tips on Launching App in Windows Store: Creating Store Account, Application Experience Review
• 17:10– 17:30 Acceleration with Design/UX Guidance – Metia
• 17:30– 18:00 Windows Phone 8 – Key Features/Demo – Nokia
• 18:00- 18:30 Close followed by Networking
A new UI where touch is a first-class citizen along with full mouse-and-keyboard support
Microsoft Confidential 3
New development models built on WinRT, including native support for HTML/CSS/JS, C#/XAML, C++/DirectX
Designed from the chipset up for multiple form-factors – tablets, laptops, desktops & all-in-ones
Windows reimagined
The Windows Store on every device with a full commerce platform and flexibility
WINDOWS 8 DEMOMike Taulty – Technical Evangelist
Microsoft Confidential 4
Practical Tips on Launching an App into the Windows Store
Eric Nelson, Windows 8 Evangelist
[email protected]://ericnelson.wordpress.com
Act now…
Sign up tomorrow…http://bit.ly/storedashboard
Windows Store Tips: Follow the company developer account guidelines
… and reserve your application names
8Windows Store Tips: Reserve your application name BEFORE you start
Company account takes time…
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Dashboard
Dashboard
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Decide how you will make money…
Free, Paid, Trial• You control the pricing
of your app• Microsoft Commerce:
You keep 70% of the first $25,000, 80% of the rest
• 3rd Party Commerce: App is free in the store and you keep 100% of the in-app proceeds
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In-app purchasesStore Features• Support for all types of in-app
purchase “entities” e.g. content, digital goods, services, app features etc
• Each “entity” has it’s own price and lifetime
• Use your own 3rd party commerce engine
Benefits to Your Business• Windows Store• Easy to implement• Flexible, no restrictions• 3rd party• Own your customer and their data• Leverage investments in your existing
systems
Microsoft Confidential 14
Advertising
Store Features• Choose your preferred ad
platform• HTML5/JS/CSS enables easy
integration of existing web advertising platforms
• Microsoft Advertising provides Metro-style advertising (including Metro ad controls)
Benefits to Your Business• Avoid ad-brokers: directly
implement your preferred web advertising services
• Leverage your investments in your web advertising infrastructure Microsoft Confidential 15
Design a great app
Application Experience Reviews – DesignInformation Architecture aka “How the app flows”+ Visual Designs aka “How the app looks”+ Submission Document
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Build a great app
Application Experience Reviews - ApplicationStable, feature complete build+ Submission Document
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Submit a great app
Submission• Strict requirements organized around a few, simple principles• Concise and clear – but actually plenty to read!
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Windows Store Tips: Do not leave creating the store submission to the last day!
Windows Store Tips: You need a privacy policy in your store listing AND in your application
Windows Store Tips: Read the resolving certification errors BEFORE you start developing!
Windows Store Tips: Run the Windows App Certification Kit frequently and on a low spec computer
Maximise your exposure
• OEM featured apps are shown on the Store landing page
• Works for both free and paid apps• Requires no extra work on the developer side• How to take advantage of OEM promotion opportunities
1. Create a great Metro style experience2. Make a deal with one or more OEMs3. Submit your app to the Windows Store4. OEMs will feature you app in their section of the Store (OEMs can offer different opportunities in different regions)
OEM promotion in the Windows Store
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• OEM preinstalls are listed on the Start screen in an OEM group• The preinstalls contain both wide and square tiles and can vary
based on geography and market
• All preinstalls must be free in the Store for the OEM’s customerso Preinstalls are exclusive to OEMs by defaulto Developers may choose to make the same free app available for both preinstall and all customers in the Windows
Store o Developers who wish to have a paid app in addition to their free preinstall must create a new app (with a new
name and AppID)• Your OEM partner(s) must nominate you as a “channel developer” (to the Windows
Store)
OEMs can preinstall up to 24 Metro style apps
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Any questions?http://ericnelson.wordpress.com [email protected]
© Metia 2012
Windows 8 & Windows Phone 8Application realisation
Lizzie Donnachie, Head of Partner and Developer MarketingAndrew Lane, Account Director
© Metia 2012
Who are we?
© Metia 2012
Metia labs
© Metia 2012
Metia and Microsoft
© Metia 2012
Silverlight experience development
Worlds first interactive Silverlight microsite banner
© Metia 2012
HTML 5 thought leadership
Online HTML5 experience as part of the Internet Explorer 9 beta launch
© Metia 2012
Windows Phone 7 applications
Bringing new Amazon service to market on latest mobile technology platform
© Metia 2012
Accelerating apps to store
Easily bridging the gap between existing or concept apps & reality
© Metia 2012
Simple, agile briefing and execution process reduces overheads in bringing your app to store
Getting started
© Metia 2012
User Experience
Screen by screen guidance on the operation of your app
© Metia 2012
Existing TVCatchup app re-envisioned for Windows 8 platform
Design
© Metia 2012
Windows 8 app in store….soon!
Existing functionality and reporting delivered in a Windows 8 app
© Metia 2012
Example
Concept banking app utilising Windows 8 and Windows Phone features
© Metia 2012
© Metia 2012
?Questions
© Metia 2012
Get in touch
Lizzie [email protected] / (020) 3100 3564
Andrew [email protected] / (020) 3100 3573
WINDOWS PHONE 8 Lisa Bowen-Dawes, Nokia
Adam Giles, Nokia
Microsoft Confidential 42
