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April 14, 2015
Contact:Dr. Doug Swanson, APRProfessor, College of CommunicationsSupervisor, PRactical ADvantage Communications
CSUF Student-Run Agency Hosts Annual Open House Featuring a Public Relations Speaker Panel
FULLERTON, Calif., (April 14, 2015)- On Thursday, April 23, 2015, PRactical ADvantage Communications, California State University, Fullerton’s only student-run agency, will be hosting its second annual Agency Open House that will feature a professional PR speaker panel. The event will take place at the CSUF Irvine Campus on April 23 at 2:30 p.m. in room 209. The panel discussion will be broadcast to the Fullerton Campus in Langsdorf Hall room 322. Students from both campuses will be given the opportunity to ask questions and engage in conversation with professionals.
The theme of the panel will be ‘gaining the professional knowledge you need before you graduate’ and will focus on providing students with industry advice that cannot be taught in the classroom. The event is open to the public and its main purpose is to generate awareness for the PR concentration, as well as the PRactical ADvantage Communications Agency. In September 2013, PRactical ADvantage Communications was the only collegiate firm honored as one of PR News Magazine's list of the nation's "Agency Elite."
“PRactical ADvantage Communications provides students the opportunity to learn beyond the classroom setting. It’s as close to “real world” as possible. It allows them to work in an agency-like environment with real clients, allowing them to gain experiences that set them apart in the workforce after they graduate,” said Douglas Swanson, APR and Supervisor, PRactical ADvantage Communications.
The main event is the Agency Open House and will be held before and after the panel at the Irvine campus. The Agency Open House will showcase work that students have implemented for real clients such as Mazda Motor Sports, The Growler Station, and Fit Fix Studio. The Open House will also feature a Polaroid picture booth, as well as complimentary food and drinks for those in attendance.
The interactive speaker panel will spotlight PR professionals: Erin Glover, Social Media Coordinator for Disneyland Resort; Anthony Magani, Account Manager at Luxury Brand Group; Andrea Carpena, Client Services Coordinator at Working Wardrobes and CSUF Alumna; and Bill Kolberg with over 25 years of experience as a partner at Porter Novelli. The interactive discussion will provide students with tips and advice for starting their career path in PR by supplying them with professional insight and experiences in the industry.
PRactical ADvantage Communications was established in 2011 and is housed at the CSUF campus in Irvine. The agency is a collaborative effort of students in capstone courses in the three concentrations of advertising, public relations and entertainment and tourism. The agency has also conducted over 65 successful campaigns for on- and off-campus nonprofits and businesses. PRactical ADvantage Communications allows students to develop and implement advertising and public relations campaigns and/or events for local businesses, non-profit organizations, and student organizations at CSUF.
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