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We are a boutique idea activation agency with a global reach, specializing in publicity, marketing and events. [email protected]
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2014 ©Agency GLOW, LLC
Experience���With over twenty-five years of strategic marketing experience between them, GLOW founders Justina Rapala and Kristi McDonough bring forth an honest perspective and globally relevant strategy to the modern-day integrated marketing practice. ������Following decades of experience at large-scale agencies and global brands, the complementary duo has developed a proficiency in launching global brands in international markets and expertise in managing brand identity and messaging across the global media marketplace. ���
Expertise���Founded in 2009 in Melbourne, AUS – Agency GLOW expanded offices into the US during 2012, and now is a multi-national marketing, publicity and events agency.������With dedicated staff in both regions, our extensive integrated marketing and public relations expertise, combined with a network of global creative, production and media partners allows us to create custom solutions with successful results, all-while maximizing cost effectiveness of all client initiatives.������������
Our specialty lies in design, active, health and performance driven brands. These are our passion, our niche, and our team completely immerses ourselves in them. Our first-hand experience within these fields ensures we are equipped to deliver consistent, effective and long-term marketing & publicity results.���
2 founders | 25 years experience���A Boutique Agency with a Global Reach���
DESIGN + ACTIVE + HEALTH + PERFORMANCE���
Say Hello!���
WHO WE ARE
WHAT WITH WORK WHERE
2014 ©Agency GLOW, LLC
COLLAGE OF
MAGAZINE
COVERS
• Brand Pitching • Story Development • Product Placements • Media Relations • Press Tours • Press Releases • Media Alerts • Brand Representation
Agency GLOW effectively creates compelling publicity strategies for each individual client. We maintain a comprehensive international media network and focus our efforts on communicating consistent and targeted brand messaging. You will see our work in some of Australia and the USA's most popular print publications, influencer and category specific blogs and across all platforms of social media.���
WHO
WHAT WE DO PUBLICITY MARKETING EVENTS
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2014 ©Agency GLOW, LLC
We are your brand marketing partners who ask the hard questions: Does this initiative make sense? Will people know what we are about? Will they want to engage with us, buy our products, support our brand? We look at marketing from the consumer perspective and provide solutions across a tailored brand experience model to ensure that your message will be consistent, your brand voice will be heard and you will be remembered. ���
• Strategic Marketing Plan, Development & Execution • Talent/Ambassador Relations • Social Media Management • Partnership Cultivation • Brand Funded Content • Creative Brief Development • Photoshoot Production
WHO
WHAT WE DO PUBLICITY MARKETING EVENTS
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2014 ©Agency GLOW, LLC
COLLAGE OF
MAGAZINE
COVERS
We look at all events as brand experiences. Each and every aspect is thoughtfully planned out and carefully executed. Ensuring that the brand essence transcends voice and signage, our goal is to make certain that events allow attendees to feel the brand and become loyalists, thus impacting their future purchase decisions. ���
• Branded Launch Event Planning & Execution • Embedded Media Brand Experiences • Trade Show Representation • Consumer Promotions • Retail Store Openings • Seasonal Product Launches • After Party/Exhibition/Fashion Show
Production
WHO
WHAT WE DO PUBLICITY MARKETING EVENTS
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2014 ©Agency GLOW, LLC
Past and Present Clients���
C O L D S M O K E
LEILA
WHO
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WHO WE WORKWITH WORK WHERE
2014 ©Agency GLOW, LLC
FIAT x GRINDMEDIA
GrindMedia sourced Agency GLOW to develop, manage and execute a 6-stop nationwide tour to launch the FIAT 500L. Event series took place over the course of 6-months across Miami, Santa Monica, San Diego, Chicago, San Francisco and New York, culminating with an on-site brand activation at the annual 2013 Surfer Poll Awards in Hawaii. Agency GLOW played a critical role in the initiative coordination and execution between FIAT and GrindMedia. ���
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WITH SEE OUR WORK WHERE
2014 ©Agency GLOW, LLC
ATHLETIC RECON
We have been strategic marketing partners to men’s performance apparel brand Athletic Recon since its conception in 2012. Our challenge at launch was to open, engage and grow AR social media networks, as well as, develop a content strategy, calendar and execute on plan. Our services extended beyond original scope as we took on the task of coordinating the website re-launch from creative to execution, managing retail events and delivering targeted publicity results. ���
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WITH SEE OUR WORK WHERE
2014 ©Agency GLOW, LLC
AVEDA
Agency GLOW was thrilled to work with environmentally conscious beauty brand Aveda on their 2012 Aveda Walk For Water event. Our team sourced and managed the event ambassadors, as well as, planned and executed the comprehensive publicity strategy across print, online and radio broadcast platforms.���
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WITH SEE OUR WORK WHERE
2014 ©Agency GLOW, LLC
EAT FIT FOOD
We worked as the publicity partner for Australia's premier meal delivery service Eat Fit Food. Responsibilities spanned across traditional publicity, events, ambassador engagement and management. The Agency GLOW team were not only key players in the successful launch of new distribution in Melbourne, they were also instrumental in elevating the Eat Fit Food brand awareness amongst high profile sports and entertainment personalities.���
WHO
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WITH SEE OUR WORK WHERE
2014 ©Agency GLOW, LLC
PATAGONIA
Agency GLOW was challenged with launching one of Patagonia's key environmental initiatives ‘Common Threads’ throughout Australia. A 3-stop event tour (Melbourne, Sydney and Falls Creek) complemented a retail initiative across all Patagonia stores in the Southern Hemisphere. In addition to the retail and event activations, a customized music component was created to share virally, enhancing the reach of Patagonia's message.���
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2014 ©Agency GLOW, LLC
ZEAL OPTICS
With our extensive media network across Australia, Colorado-based ZEAL Optics engaged Agency GLOW to manage and execute the Australian brand re-launch. We organized targeted in-person media visits, executed a Sydney-based launch event and secured media coverage with key product placements. ���
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WITH SEE OUR WORK WHERE
2014 ©Agency GLOW, LLC
LEILA HURST
Pro Surfer and 2011 World Junior Champion Leila Hurst employed GLOW to revamp and redefine the brand of ‘Leila Hurst’. Our role and responsibilities include website redesign and development, social media strategy, sponsorship cultivation and publicity representation. ���
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WITH SEE OUR WORK WHERE
2014 ©Agency GLOW, LLC
COLDSMOKE CO. X MONSTER CHILDREN
Agency GLOW brought to life a partnership between Coldsmoke apparel and iconic influencer publication Monster Children to launch Issue 41 in Vancouver, Canada. We successfully negotiated advertising value-add along with brand activation on site at the event, social media exposure and a giveaway on the Monster Children website. We effectively increased brand awareness within the target Coldsmoke demographic, whilst also developing a mutually beneficial relationship between the two brands.���
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2014 ©Agency GLOW, LLC
POWDER POLL AWARDS
Agency GLOW was responsible for 2013 Annual Powder Poll Awards greenroom experience, backstage partner brand management, scheduling of athlete press photos and exclusive media interviews. Our successful management ensured a seamless transition from stage to greenroom for all talent and key VIP. ���
WHO
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2014 ©Agency GLOW, LLC
MELBOURNE
LOS ANGELES
Agency GLOW is a boutique agency with headquarters in Melbourne, Aus and Los Angeles, CA.���We look forward to hearing from you on how Agency GLOW can be of assistance to your business. ���
THANK YOU
WHO
WHAT
WITH WORK WHERE TO FIND US
AUS | +61 (3) 8400 4962���
USA | +1 310 452 1832 ���
