AG Tastemaker Campaigns_2014

Amanda GordonInfluencer Campaigns

June 2012- May 2014

| Presentation name | Month 1, 2013

Overview*| Influencer Campaigns | - 2012 2014Past and Present Clients:Banana RepublicCalvin KleinjcpenneyWestfield Style


*Banana Republic Product Seeding HighlightsJune 2012 August 2013


Situation Overview*| Banana Republic Personal Style Blogger Seeding | June 2012 August 2013Objective: Introduce brand collaborations to key personal style bloggers and their audience

Goals: Increase purchase intent of new collaborations and drive sales


*Coverage


Extra Petite| BR x Anna Karenina*| Banana Republic Personal Style Blogger Seeding | June 2012 August 2013Extra Petite is a personal style blogger based out of Boston. The Anna Karenina Collection was available in a limited Petite selection and she styled the faux stole and Petite dress in December 2012:http://www.extrapetite.com/2012/11/holiday-faux-fur-wine-gloves-banana.html89 Comments


Classy Girls Wear Pearls | BR x Milly*| Banana Republic Personal Style Blogger Seeding | June 2012 August 2013Classy Girls Wear Pearls is a New England personal style blogger. She captured the Milly lifestyle with her photo shoot in May 2013:

http://www.classygirlswearpearls.com/2013/05/a-nautical-safari.html 28 Comments


Sugar Laws | BR x Mad Men*| Banana Republic Personal Style Blogger Seeding | June 2012 August 2013Sugar Laws is a Texas-based personal style blogger. She styled a dress featured in the Mad Men Collection and conducted a bracelet giveaway for her readers in March 2013:

http://www.sugarlaws.com/giveaway-banana-republic-mad-men-collection58 Comments


Paid Influencer Campaigns*


Paid Campaign Influencer Template*| Influencer Template | Paid Campaigns


*Calvin Klein Jeans Regent Street Blogger CampaignFebruary 14 16, 2013


Situation Overview*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 Objective: Introduce the Calvin Klein Jeans brand story to key London bloggers and their audience

Goals: Increase traffic to the Regent Street store and bring awareness to the branded in-store event featuring a performance by Rita Ora


How We Did It*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 Strategy: Use key London-based bloggers to tell the Calvin Klein Jeans brand story through their unique lens and drive traffic to the Regent Street store


Blogger Asks*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 Blogger Posting Asks:1 post on their blogPromote the newly renovated Regent Street store with in-store giveaway and include event photos- Blogger Social Asks:1 pre-event post on social channels2 posts during the event on social channels1 post-event post driving fans to Calvin Klein event Facebook album- Style Mannequin:1 styled mannequin to be on display for one week


Campaign Influencers*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 TARGETS SECUREDBunnipunchLiberty London GirlNatalie Hartley WearsThe Chic GeekYin & Yang

RESULTS SNAPSHOT*Total social media impressions: 1,464,675*Includes Blog, Facebook, Twitter, and Instagram mentions


Campaign Results*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 Total social media impressions*: 1,464,675 Total blog impressions: 710,000 Total Twitter Impressions: 731,000 Total Facebook Impressions: 19,151

*Includes Blog, Facebook, Twitter, and Instagram mentions


Campaign Results*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 RESULTS BREAKDOWNTotal Twitter RTs: 264Total Instagram Impressions: 4,209HIGHLIGHTS & UNIQUE ACTIVATIONSNatalie Hartley incorporated the new application Vine to capture assets from the eventOne of the Calvin Klein Twitter winners posted a blog about her experience


*Calvin Klein Twitter Contest


Calvin Klein*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 Calvin Klein held a Twitter contest for UK fans using the hashtag #CKJRegentSt and asking why they love Calvin Klein Jeans. The contest ran from February 14, 2013 until February 16, 2013.

TWITTER: 529,938 followers https://twitter.com/CalvinKlein/status/302089090675924993 https://twitter.com/CalvinKlein/status/302089435053445120 https://twitter.com/CalvinKlein/status/302089561423630337 https://twitter.com/CalvinKlein/status/302449966004191235 https://twitter.com/CalvinKlein/status/302497216608731139 https://twitter.com/CalvinKlein/status/302848976460328960 https://twitter.com/CalvinKlein/status/303969289571033090


Calvin Klein Twitter Overview*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013


*Coverage


Bunnipunch*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013

BLOG: 25,000 MUVTicket Giveaway Link: http://www.bunnipunch.co.uk/win-tickets-to-see-rita-ora-at-calvin-klein-jeans-newly-renovated-store/ Post-Event Link: http://www.bunnipunch.co.uk/calvin-klein-renovated-store-event-with-rita-ora/ Bunnipunch is an outlet for all things fashion and beauty.


Bunipunch Overview*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013


Bunnipunch *| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 TWITTER: 5,367 followers https://twitter.com/Bunnipunch/status/304525599043637248 https://twitter.com/Bunnipunch/status/304364525715595264 https://twitter.com/Bunnipunch/status/304364165127081984 https://twitter.com/Bunnipunch/status/303619657812811777 https://twitter.com/Bunnipunch/status/303559949567545344 https://twitter.com/Bunnipunch/status/303293458527965184 https://twitter.com/Bunnipunch/status/302692073268723712


Bunnipunch*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 TWITTER: 5,367 followers https://twitter.com/Bunnipunch/status/302449168843149312 https://twitter.com/Bunnipunch/status/302199421842624512 https://twitter.com/Bunnipunch/status/302029984166449153 https://twitter.com/Bunnipunch/status/302026586033647616 https://twitter.com/Bunnipunch/status/302014626378424321 https://twitter.com/Bunnipunch/status/302019120378048512 https://twitter.com/Bunnipunch/status/302006684908400640


Bunnipunch*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 TWITTER: 5,367 followers https://twitter.com/Bunnipunch/status/302001904442019841 https://twitter.com/Bunnipunch/status/302001452262514688

FACEBOOK: 278 fans

https://www.facebook.com/permalink.php?story_fbid=476854039048697&id=117048741644897

https://www.facebook.com/permalink.php?story_fbid=161934510624049&id=117048741644897


Bunnipunch*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 INSTAGRAM: 1,045 followers

http://instagram.com/p/V4Yvb-wvQr/ http://instagram.com/p/V4VuXCwvdf/ http://instagram.com/p/VtcIt-wvaR/


Liberty London Girl*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 Liberty London Girl began her career at Conde Nast and she has continued her blog after moving from NYC to London in 2006.

BLOG: 250,000 MUVTicket Giveaway Link: http://www.libertylondongirl.com/2013/02/16/sponsored-post-calvin-klein-jeans-throw-a-party-with-rita-ora-and-there-is-a-pair-of-tickets-up-for-grabs/ Post-Event Link: http://www.libertylondongirl.com/2013/02/19/liondon-fashion-week-rita-ora-plays-an-acoustic-set-at-calvin-klein-jeans/


Liberty London Girl Overview*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013


Liberty London Girl*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 TWITTER: 79,979 followers https://twitter.com/LibertyLndnGirl/status/303674663144419328 https://twitter.com/LibertyLndnGirl/status/303592122857189376 https://twitter.com/LibertyLndnGirl/status/303239906241687555 https://twitter.com/LibertyLndnGirl/status/303073783886004226 https://twitter.com/LibertyLndnGirl/status/302802288190300161 https://twitter.com/LibertyLndnGirl/status/302744196702412801 https://twitter.com/LibertyLndnGirl/status/302450135579889665


Liberty London Girl*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 FACEBOOK: 8,439 fans https://www.facebook.com/photo.php?fbid=10151350443313964&set=a.154103443963.114567.122635823963&type=1 https://www.facebook.com/LIbertyLondonGirl/posts/480137735383970


Natalie Hartley Wears*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013

BLOG: 40,000 MUVPost-Event Link: http://www.nataliehartleywears.blogspot.com/2013/02/ck-jeans_18.html Natalie is the Senior Editor at InStyle Magazine during the day, but her personal blog offers ideas in how to put wearable outfits together on a lower budget.


Natalie Hartley Wears Overview*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013


Natalie Hartley Wears*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 TWITTER: 13,823 followers https://twitter.com/instyle_UK/status/303558549131386880 https://twitter.com/nataliehartley/status/30356745012 https://twitter.com/nataliehartley/status/303558393749180418 https://twitter.com/nataliehartley/status/303545150829891586 https://twitter.com/nataliehartley/status/303229750917341184 https://twitter.com/nataliehartley/status/303085585227206656 https://twitter.com/nataliehartley/status/302933163804610561 https://twitter.com/nataliehartley/status/302668918881935360


Natalie Hartley Wears*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 INSTAGRAM: 467 followers http://instagram.com/p/V4Yb6bQtIy/

VINE: 65 followers https://vine.co/v/b67XJTQqgzJ https://vine.co/v/b67MrEXaFKv


The Chic Geek*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 The Chic Geek is focused on educating men in the latest sartorial and grooming info in an approachable and amusing way.

BLOG: 120,000 MUVPost-Event Link: http://www.thechicgeek.co.uk/index.php/component/k2/item/1851-calvin-klein-jeans-regent-street-reopens-sponsored


The Chic Geek Overview*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013


The Chic Geek*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 TWITTER: 6,724 followers

https://twitter.com/TheChicGeekcouk/status/304544701548216320 https://twitter.com/TheChicGeekcouk/status/303559558004101122 https://twitter.com/TheChicGeekcouk/status/303558928892047360 https://twitter.com/TheChicGeekcouk/status/303553017028943872 https://twitter.com/TheChicGeekcouk/status/303552947873275904 https://twitter.com/TheChicGeekcouk/status/303514258384252929 https://twitter.com/TheChicGeekcouk/status/302514587457163264


The Chic Geek*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 TWITTER: 6,724 followers https://twitter.com/TheChicGeekcouk/status/302420084671000576 https://twitter.com/TheChicGeekcouk/status/302358582744203264 https://twitter.com/TheChicGeekcouk/status/302121204570017792 https://twitter.com/TheChicGeekcouk/status/302111632094552066

FACEBOOK: 898 fans https://www.facebook.com/photo.php?fbid=10151450516114539&set=a.481086519538.268253.75733099538&type=1 https://www.facebook.com/TheChicGeek.co.uk/posts/10151437300304539


Yin & Yang*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 Yin & Yang is a platform that covers everything from music, fashion, art and all things creative.

TWITTER: 3,053 followers

https://twitter.com/yinnyangtweets/status/303551901935476736 https://twitter.com/Tweet_mason/status/303602872199806977 http://instagram.com/p/V4a-5SOXUx/


Yin & Yang*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013


*Post-Event


Calvin Klein Facebook Photo Album*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 Calvin Klein posted the event album on Facebook.

FACEBOOK FANS: 6,572,554Post-Event Album Link: https://www.facebook.com/media/set/?set=a.10151279243526016.448833.36143771015&type=1 Album Likes: 4,526Album Comments: 32 Album Shares: 174


La Troisieme Calvin Klein Twitter Winner*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013 La Troisieme was one of the winners of the Calvin Klein Twitter Ticket Giveaway who happened to be a blogger. Shes an Italian woman living in London.

BLOG: Post-Event Link: http://lisalatroisieme.blogspot.com/2013/02/calvinklein-event-with-ritaora.html?spref=tw


Calvin Klein Twitter Winner*| Calvin Klein Regent Street Blogger Ambassador Program | February 2013


jcpenneySay Hello To My Dream RoomBlogger CampaignJune 24, 2013


Influencers:Sacramento Street (MUV n/a)Sadie + Stella (MUV n/a)I Heart Naptime (MUV 316,000)Mrs. Lilien (MUV 6,153)SF Girl By Bay (MUV 24,000)Index*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Influencer Program*


Results BreakdownTotal Pins Repinned: 4,896Total jcpenney Pins Repinned: 1,871Influencers:Sacramento Street (MUV n/a)Sadie + Stella (MUV n/a)I Heart Naptime (MUV 316,000)Mrs. Lilien (MUV 6,153)SF Girl By Bay (MUV 24,000)Campaign Results*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Sacramento Street*


Blog Link:http://www.sacramentostreet.com/2013/06/afternoon-tea-with-jcpenney-home/MUV N/APost Date:Wednesday, June 5, 2013Products Featured:Design by Conran Stacking TraysMichael Graves Coffee CupsMichael Graves Cream & Sugar SetSacramento Street: Blog Post*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Pinterest Link:http://pinterest.com/caitlinflemming/say-hello-to-my-dream-room/ Total Pinterest Followers: 4,060,852Total Board Followers:41,098Total Pins:26Total Repins::473Sacramento Street: Pinterest Board*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Pinterest Link:http://pinterest.com/caitlinflemming/say-hello-to-my-dream-room/ Total jcpenney + blog Pins: 19Total jcpenney + blog Repins:226Top jcpenney repinned items:Happy Chic by Jonathan Adler:Crescent Heights Tufted 85 Sofa- 50 RepinsCrescent Heights Mirror 21 RepinsDesign By Conran Elder Chair 20 RepinsSacramento Street: Pinterest Board*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Sacramento Street: Social Media Support*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Twitter (7,018 Followers): https://twitter.com/caitlinflemming/status/342442565007728642 https://twitter.com/caitlinflemming/status/342423048084942848 https://twitter.com/caitlinflemming/status/342508750856400898https://twitter.com/caitlinflemming/status/342802617644220416 https://twitter.com/caitlinflemming/status/343842975769571329https://twitter.com/caitlinflemming/status/344701829235503104 https://twitter.com/caitlinflemming/status/346740515414355968 Instagram (5,687 Followers):http://instagram.com/p/aMhZxfhvCG/ http://instagram.com/p/aPOUF-hvAt/ Sacramento Street: Social Media Support*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Sadie + Stella*


Blog Link:http://www.sadieandstella.com/2013/06/jcpenney-say-hello-to-my-dream-home.html MUV N/APost Date:Thursday, June 6, 2013Products Featured:Happy Chic by Jonathan Adler:Charlotte Oblong & Euro PillowsStriped Ceramic VaseMartha Stewart Spun Metal Buffet Lamp

Sadie + Stella: Blog Post*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Pinterest Link:http://pinterest.com/lmd5ff/say-hello-to-my-dream-room/ Total Pinterest Followers: 19,941Total Board Followers:12,015Total Pins:27Total Repins::297

Sadie + Stella: Pinterest Board*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Pinterest Link:http://pinterest.com/lmd5ff/say-hello-to-my-dream-room/ Total jcpenney + blog Pins: 27Total jcpenney + blog Repins:297Top jcpenney repinned items:Martha Stewart Rugs Kalahari Rectangular Rug: Teak Brown 36 RepinsHappy Chic by Jonathan Adler:Crescent Heights Mirror 27 RepinsCrescent Heights Tufted Chair 20 RepinsElizabeth Greek Key Bowl 20 RepinsSadie + Stella: Pinterest Board*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Sadie + Stella: Social Media Support*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Twitter (1,197 Followers): https://twitter.com/SadieandStella/status/340868295202836482https://twitter.com/SadieandStella/status/341356539396898816https://twitter.com/SadieandStella/status/341709092148105216https://twitter.com/SadieandStella/status/342680144621735936https://twitter.com/SadieandStella/status/342605523448897536https://twitter.com/SadieandStella/status/344471384514252800https://twitter.com/SadieandStella/status/346734998398853120Sadie + Stella: Social Media Support*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Instagram (1,302 Followers): http://instagram.com/p/aBepoLQles/ http://instagram.com/p/aE80aQQlTA/http://instagram.com/p/aHdI3bwlco/http://instagram.com/p/aOWtwkwlX7/Facebook (1,424 Likes):https://www.facebook.com/photo.php?fbid=505870022801335&set=a.244425712279102.68781.134294476625560&type=1 Sadie + Stella: Social Media Support*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


I Heart Nap Time*


Blog Link:http://www.iheartnaptime.net/say-hello-to-my-dream-room/MUV 316,000Post Date:Friday, June 7, 2013Products Featured:Happy Chic by Jonathan Adler:I Heart Nap Time: Blog Post*Katie Arrow BookendsLola CandleLola Nesting Storage CrateElizabeth Laser-Cut FrameCeramic Flower PotKatie Fabric FrameLola Star Votive Candle Holder

| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Pinterest Link:http://pinterest.com/iheartnaptime/say-hello-to-my-dream-room/ Total Pinterest Followers: 4,071,489Total Board Followers:100,404Total Pins:27Total Repins::2,365I Heart Nap Time: Pinterest Board*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Pinterest Link:http://pinterest.com/iheartnaptime/say-hello-to-my-dream-room/ Total jcpenney + blog Pins: 16Total jcpenney + blog Repins:374Top jcpenney repinned items:Happy Chic by Jonathan Adler:Katie Fabric Picture Frame (via blog) - 108 RepinsCharlotte Duvet Cover Set 55 RepinsSay Hello to My Dream Room Contest Pin 33 RepinsI Heart Nap Time: Pinterest Board*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


I Heart Nap Time: Social Media Support*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Twitter (8,852 Followers): https://twitter.com/iheartnaptime/status/342849599553294336https://twitter.com/iheartnaptime/status/343108161508634624https://twitter.com/iheartnaptime/status/346732522270515200Instagram (4,924 Followers):http://instagram.com/p/aQ1VcTBgnj/http://instagram.com/p/arJ1jBhgv0/ Facebook (56,556 Likes):https://www.facebook.com/photo.php?fbid=543724639007610&set=a.136216166425128.22733.119238388122906&type=1 I Heart Nap Time: Social Media Support*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Mrs. Lilien*


Blog Link:http://blog.mrslilien.com/blog/2013/6/4/a-fabby-new-foyer MUV 6,153Post Date:Tuesday, June 11, 2013Products Featured:Happy Chic by Jonathan Adler:Mrs. Lilien: Blog Post*Charlotte Ribbed Table LampsKatie Canvas Curtain PanelsCharlotte Oblong Pillows



Pinterest Link:http://pinterest.com/mrslilien/say-hello-to-my-dream-room/Total Pinterest Followers: 37,478Total Board Followers:25,006Total Pins:17Total Repins::279Mrs. Lilien: Pinterest Board*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Pinterest Link:http://pinterest.com/mrslilien/say-hello-to-my-dream-room/Total jcpenney + blog Pins: 15Total jcpenney + blog Repins:253Top jcpenney repinned items:Bodum 17 oz. Bistro Electric French Press Coffeemaker in White 54 RepinsHappy Chic by Jonathan Adler:Katie Canvas Curtain Panel- 32 RepinsElizabeth Shower Curtain 25 RepinsMrs. Lilien: Pinterest Board*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Mrs. Lilien: Social Media Support*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Twitter (9,536 Followers): https://twitter.com/MrsLilien/status/342108715148795904https://twitter.com/MrsLilien/status/342111791469436929https://twitter.com/MrsLilien/status/343056274335879168https://twitter.com/MrsLilien/status/344471587816349696https://twitter.com/MrsLilien/status/344481312687665155https://twitter.com/MrsLilien/status/344596806547697664https://twitter.com/MrsLilien/status/344662564178894851https://twitter.com/MrsLilien/status/344815697387474945https://twitter.com/MrsLilien/status/346746633767231488 Mrs. Lilien : Social Media Support*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Instagram (5,915 Followers): http://instagram.com/p/aKSm0QKscL/ http://instagram.com/p/aKUHR_qseC/ Facebook (3,816 Likes):https://www.facebook.com/photo.php?fbid=470981646309713&set=a.247687461972467.59501.242518539156026&type=1 Mrs. Lilien : Social Media Support*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


SF Girl By Bay*


Blog Link:http://www.sfgirlbybay.com/2013/06/13/michael-graves-design-for-jcpenney-home/ MUV 24,000Post Date:Thursday, June 13, 2013Products Featured:Michael Graves Design:SF Girl By Bay: Blog Post*Coffee Maker2-piece Cutting Board SetSet of 2 Coffee CupsToasterAcacia Wood Serving Tray



Pinterest Link:http://pinterest.com/sfgirlbybay/say-hello-to-my-dream-room/Total Pinterest Followers: 518,139Total Board Followers:415,232Total Pins:11Total Repins::1,482SF Girl By Bay: Pinterest Board*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Pinterest Link:http://pinterest.com/sfgirlbybay/say-hello-to-my-dream-room/Total jcpenney + blog Pins: 7Total jcpenney + blog Repins:721Top jcpenney repinned items:Michael Graves Design:Toaster- 260 RepinsToaster (via blog) 165 RepinsSay Hello to My Dream Room Contest Pin 85 RepinsSF Girl By Bay: Pinterest Board*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


SF Girl By Bay: Social Media Support*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Twitter (31,089 Followers): https://twitter.com/sfgirlbybay/status/344531762090741762https://twitter.com/sfgirlbybay/status/344875735162421249https://twitter.com/sfgirlbybay/status/345248955749236736https://twitter.com/sfgirlbybay/status/345326878871126017Additional Support from her Photographer on Twitter (648 Followers):https://twitter.com/cindyloughridge/status/344875430135885825

SF Girl By Bay : Social Media Support*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Instagram (18,080 Followers): http://instagram.com/p/abge_IEbOC/ Additional jcpenney item she purchased on her own:http://instagram.com/p/azJWstkbPA/ Additional Support from her photographer (30,324 Followers):http://instagram.com/p/ad8_SQGy8y/ Facebook (10,860 Followers):https://www.facebook.com/photo.php?fbid=491158630955080&set=a.182883925115887.42869.173512579386355&type=1 SF Girl By Bay : Social Media Support*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Traffic to Online Store*


Happy Chic by Jonathan Adler:Charlotte Oblong Pillows: 67 clicksCharlotte Euro Pillows: 60 clicksKatie Arrow Bookends: 16 clicksKatie Canvas Curtain Panels: 83 clicksKatie Fabric Frame: 22 clicksStriped Ceramic Vase: 24 clicks

Products FeaturedElizabeth Laser-Cut Frame: 19 clicksCeramic Flower Pot: 2 clicksLola Star Votive Candle Holder: 12 clicksLola Candle: 0 clicksLola Nesting Storage Crate: 0 clicks

*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


Michael Graves Design:Coffee Maker: 595 clicks2-piece Cutting Board Set: 301 clicksSet of 2 Coffee Cups: 187 clicksCream & Sugar Set: 43 clicksToaster: 178 clicksAcacia Wood Serving Tray: 112 clicksDesign by Conran:Stacking Trays: 126 clicks

Products Featured*| jcpenney Say Hello To My Dream Room Blogger Campaign | June 2013


*Westfield Style Blog LaunchSeptember 2013


Situation Overview*| Banana Republic Personal Style Blogger Seeding | June 2012 August 2013Objective: Increase the value for retailers and deliver a strategic platform to engage with brands and consumers. Establish credibility, through great user experience, to allow us to build our audience and learn their behavior

Goals: Establish credibility as a fashion source through key tastemakers to ultimately increase revenue from retailers


Westfield Style Blog Tastemakers*| Westfield Style Blog Launch | September 2013


Westfield Style Blog Launch: Instagram*| Westfield Style Blog Launch | September 2013Launched a WestfieldStyle Instagram Account in September 2013:http://instagram.com/westfieldstyle Content Featured:Behind-the-scenesIn-center eventsTastemaker posts#RegramsSerial Content: #manicuremonday #shoesdaytuesdayLaunch Date:Thursday, September 5, 2013


Westfield Style Magazine*| Westfield Style Blog Launch | September 2013


*Thank you.


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Documents

AG Tastemaker Campaigns_2014