AG POWER COM

7/23/2019 AG POWER COM

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A

PROJECT REPORT

ON

Study of Brand Awareness of Godrej

Vending Solutions at

AG Powers Co!!"!##!

Su$%itted to ful&l%ent for t'e award of t'e

(Ba)'elor of $usinessad%inistration*

Su$%itted to +,

su$%itted $y +,

Priya )'oud'ary

Ar-inda% sing'

.O/0

0NST0T1TE

O2


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.ANAGE.ENT AN/

TEC3NO4OG567OTA

AC7NO84E/GE.ENT

A for%al state%ent of a)9nowledge%ent will 'ardly %eet t'e ends of

justi)e in t'e %atter of e:;ressing %y dee; sense of gratitude and

o$ligation to all t'ose w'o 'el;ed %e in t'e )o%;letion of t'is ;roje)t

re;ort T'e ;ast eig't wee9s wor9ing on t'is ;roje)t under t'e

guidan)e of %y Proje)t 4eader and Guide 'as greatly in


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Prefa)e

So%eone 'as rig'tly said t'at ;ra)ti)al e:;erien)e is far $etter and

)loser to t'e real world t'an %ere t'eoreti)al e:;osure T'e ;ra)ti)al

e:;erien)e 'el;s t'e student to -iew t'e real $usiness world )losely6

w'i)' in turn widely in


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9nowledge i%;arting6 t'roug' ;ro-o9ing and t'us sti%ulating

future resear)' wor9 on t'ese guideline

/EC4ARAT0ON

06 Surjan Sing' Sa%a6 'ere$y de)lare t'at t'e ;roje)t entitled Study of

Brand Awareness of Godrej Vending Solution# 'as $een ;ersonally done

$y %e under t'e guidan)e of .r A$'is'e9 7aragwal6 Jai;ur in ;artial

ful&l%ent of Post Graduation Progra%%e in .asters of Business

Ad%inistration , during a)ade%i) year DD,D All t'e data

re;resented in t'is ;roje)t is true = )orre)t to t'e $est of %y

9nowledge = $elief T'is wor9 'as not $een su$%itted for any ot'er

degree > di;lo%a e:a% elsew'ere


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EEC1T0VE S1..AR5

T'e Proje)t entitled to t'e Resear)' is Study of Brand Awarenessof -ending solution# T'is ;roje)t 'as $een )arried out in Jai;ur T'eo$je)ti-e of t'e study was to analye t'e $rand i%age of Vending.a)'ine6 $y Godrej T'e Proje)t also in)ludes t'e study of -ariousfeatures6 li9ings6 needs of ;eo;le w'i)' will surely 'el; t'e )o%;any tosatisfy its )onsu%ers in future

Resear)' o$je)ti-es

D To analye t'e ;rodu)t details of Godrej = Boy)e .fg Co 4td Andt'eir )o%;etitors

To 9now awareness of ;eo;le towards Godrej and Godrej -ending%a)'ines

F To &nd out t'e e:isting %ar9et ;otential and fore)ast futurede%and

To study t'e le-el of ;ros;e)t )usto%ers of -ending ;rodu)t =T'e Need of -ending solution in Pu$li) = Pri-ate se)tor

H To 9now a$out t'e ;o;ularity of -ending ;rodu)t in t'e %ar9et8it' t'is o$je)ti-e in %ind6 t'e sur-ey was )ondu)ted in Jai;ur-arious seg%ent are a-aila$le li9e+,


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Go-ern%ent6 Entertain%ent6 0nstitution6 0ndustries6 3ealt',Care63os;itality6 Tele)o%%uni)ation6 0nfrastru)ture6 Retail Outlets6Ban9s6 and e:;orters et) to )o-er all seg%ent was a )'allengingtas9

T'e w'ole Proje)t was di-ided into four ;'ases+

P'ase D I Studying t'e a-aila$le 4iterature and /esigning ofuestionnaireP'ase I To )arry out Sur-eyP'ase F I Analysis of /ata Colle)tedP'ase I 0nter;retation = Suggestions

T'e Resear)' in)luded K sa%;le sies of Vending %a)'ine

and solution Resear)' was Analyti)al in nature Tool used for )olle)ting

data was uestionnaire Sur-ey was )arried out a)ross t'e )ity After

analying t'e data 0 )a%e to 9now a$out t'e Strengt' = 8ea9nesses ofVending .a)'ine Solution as well as T'reats = O;;ortunities to t'e

Co%;any

CONTENTS

C3APT

ER

PART0C14ARS

D Co%;any Pro&le3istoryGO/REJ GRO1P

Board of /ire)tors

Cor;orate Ti%e 4ine

.ission6 Vision and Values

.ilestonesGodrej = Boy)e .fg Co 4td

0ntrodu)tion

/i-ision


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Pri%a OL)e E?ui;%ent

4o)ations

Proje)t Pro&le, T'eoreti)al Ba)9groundProdu)t Pro&le

Godrej CV. ( Canister Vending .a)'ine*

Godrej .inifres' FF

Godrej .inifres'

Godrej Pre%i:esCo%;etitors

F Resear)' .et'odology,Resear)' Pro)ess

Resear)' O$je)ti-e

4i%itations Analysis and inter;retation

H 2indings and )on)lusion

M SuggestionsRe)o%%endations

A;endi:uestionnaire for t'ose w'o don!t 'a-e Vending

.a)'ineuestionnaire for t'ose w'o 'a-e Vending .a)'ineBi$liogra;'y

C'a;ter

D


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Co%;any;ro&le


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Co%;any Pro&le

Chairmans Message:-

The corporate landscape is undergoing several sweeping changes andIndian companies across sectors have begun to pursue growth bothwithin the country as well as overseas. Today, as India competes in anincreasingly globalie economy, the !odre" !roup is ready to playa ma"or role in the Indian growth story#

, JN Godrej

At Godrej6 we 'a-e always su))essfully )o%;eted wit' .NCs in 0ndia

and a$road and 9e;t t'e s;irit of enter;rise ali-e T'is 'as

$een ;ossi$le for -arious i%;ortant reasons T'e Godrej na%e is

synony%ous wit' trust 0t is a well,do)u%ented fa)t t'at "trust! lowers

transa)tion )osts6 )orru;tion6 and $ureau)ra)y T'us6 "trust! is a sour)e

of signi&)ant )o%;etiti-e ad-antage to us 0 &r%ly $elie-e t'at

our 'ig'est standards of )or;orate go-ernan)e6 %odern %anage%ent

and use of )utting edge te)'nology and long,ter%6 ;erfor%an)e,

fo)used strategies will $e t'e 9ey dri-ers in future years

$rdeshir !odre"

%&'('-&)*(+

Ardes'ir Godrej was t'e &rst 0ndian %anufa)turer to dis;la)e well

entren)'ed foreign $rands fro% t'e %ar9et T'e word GO/REJ6 et)'ed

into t'e %etal of 'is lo)9s6 $e)a%e a sy%$ol of self,relian)e for t'e

generations t'at followed 8it' ea)' new ;rodu)t Ardes'ir )'anged;er)e;tions of industry in 0ndia 3e ;rodu)ed t'e &rst &nest se)urity


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e?ui;%ent6 and stunned t'e world $y )reating soa; fro% -egeta$le oils

8'at started as a drea% 'ad $e)o%e a %o-e%ent6 $ut it was left to

anot'er %an to )arry it forward On t' .ay6 DK6 Ardes'ir Godrej

ga-e u; law and too9 u; lo)9 %a9ing Godrej and Boy)e .fg Co 4td6

was esta$lis'ed at 4al$aug6 .u%$ai T'is was t'e 'olding )o%;any of

t'e Godrej Grou; On Frd .ar)'6 DF6 it was in)or;orated wit' li%itedlia$ility E-en t'oug' Boy)e was a $usiness ;artner for a li%ited ;eriod

only6 'is na%e was retained for legal ;ur;oses To 9now %ore a$out

Godrej = Boy)e .fg Co 4td T'e Godrej Na%e dis;la)ed

well esta$lis'ed foreign $rands fro% t'e 0ndian %ar9et T'e na%e

Godrej engra-ed into t'e s'iny %etal of t'e Godrej 4o)9s )a%e to $e

9nown as a sy%$ol of self relian)e6 trust,wort'iness6 asserti-eness and

;rogressi-eness for a new generation of 0ndians Ardes'ir Godrejs

relentless ?uest of self,relian)e %ade 'i% e:;lore newer a-enues of

o;;ortunities .anufa)turing Soa; was one of t'e% 0n t'e year DDK6

Godrej Soa;s 4i%ited )a%e into $eing 0nD6 'e re-olutionied t'eSoa; industry $y %anufa)turing t'e &rst ;urely fro% -egeta$le oils

Before t'at6 ani%al fat was used in soa; %anufa)ture 2or 'is

a)'ie-e%ent6 Ardes'ir Godrej was $estowed wit' ;raises fro% 0ndia

and fro% foreign lands too

iro"sha !odre"%&''-&)+.

Pirojs'a Godrej laid t'e foundations for a t'ro$$ing enter;rise at a

s;rawling industrial garden towns'i; outside .u%$ai 0t was 'ere t'att'e Godrej -ision too9 )on)rete s'a;e 0n later years6 its e:tent ands)o;e was e:;anded greatly $y 'is sons I Burjorji and Naoroji To t'isday6 ;rodu)ts t'at )o%;ete wit' t'e $est in t'e world )ontinue toe%erge fro% t'e gates of Pirojs'a nagar

Burjorji Godrej(DDH,D*

Godrej tou)'ed t'e li-es of %illions of 0ndians e-ery day To t'e%6 it is asy%$ol of enduring ideals in a )'anging world E-ery ;rodu)t6 e-erynew )on)e;t gi-es s'a;e to t'eir -isions of to%orrow

/aoro"i !odre"%&)&(-&))0+

T'e Godrej na%e yields ;owerful in


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3istory

T'e Co%;any )ele$rated its )entenary in D 0n DK a young %anna%ed Ardes'ir Godrej ga-e u; law and turned to lo)9 %a9ing Ardes'irwent on to %a9e safes and se)urity e?ui;%ent of t'e 'ig'est order6 andt'en stunned t'e world $y )reating toilet soa; fro% -egeta$le oil 3is$rot'er Pirojs'a Godrej )arried Ardes'ir!s drea% forward6 leadingGodrej towards $e)o%ing a -i$rant6 %ulti,$usiness enter;rise Pirojs'alaid t'e foundation for t'e s;rawling industrial garden towns'i;(0SO DD,)erti&ed* now )alled Pirojs'a nagar in t'e su$ur$s of.u%$ai Godrej tou)'es t'e li-es of %illions of 0ndians e-ery day Tot'e%6 it is a sy%$ol of enduring ideals in a )'anging world

0n)or;oration

1stablished in &'), the Company was incorporated with limitedliability on March *, &)*, under the Indian Companies $ct, &)&*.

Co%$ined Sales ,Su$sidiaries and ALliates

T'e Co%;any is one of t'e largest ;ri-ately 'eld di-ersi&ed industrial)or;orations in 0ndia T'e )o%$ined Sales (in)luding E:)ise /uty* of t'eCo%;any6 its su$sidiaries and aLliates6 during t'e 2is)al 5ear ended.ar)'FD6 H6 a%ounted to o-er Rs H6 %illion (1SQ D6DH%illion*


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Godrej Grou;

Godrej is not an indi-idual Co But it is a grou; of )o%;anies Godrej

today is one of t'e largest engineering and )onsu%er Produ)ts

Co%;any in t'e )ountry 'a-ing -aried interests fro% engineering to

;ersonal )are ;rodu)ts wit' a total sales turno-er of a$out RsH Cr

(1S Q DD Billion* 0t is also one of t'e %ost res;e)ted )or;orate 'ouses

9nown for its ;'ilant'ro;y and initiation of la$our refor%s $esides

$eing re)ognied for its -alues of fair6 trans;arent and et'i)al dealings


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Godre

j

Godrejand

Boyce

GodrejHousehol

dProducts

GodrejHershey

GodrejIndustri

es

GodrejAgrovet

OtherCompani

es

GodrejProperties

GodrejConsumerProducts

T'e s;irit of entre;reneurs'i;6 t'e -ision of a dyna%i) to%orrow6 and

t'e )a;a)ity to $uild and realie drea%s T'is is t'e essen)e of t'e

Godrej grou; No wonder t'en6 Godrej 'as $e)o%e t'e sy%$ol of a

-i$rant %ulti, $usiness enter;rise tou)'ing t'e li-es of %illions and at

t'e sa%e ti%e an i)on of enduring ideals in a )'anging world

Godrej and Boy)e

2ro% lo)9s to aeros;a)e6 furniture to )onstru)tion6 a;;lian)es to

)usto%, $uilt )riti)al e?ui;%ent6 and se-eral %ore6 Godrej = Boy)e 'as

a di-erse range of ;rodu)ts and ser-i)es


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Godrej 0ndustries

0ndias leading %anufa)turer of oleo )'e%i)als %a9ing %ore t'an

a 'undred )'e%i)als for use in o-er two doen industries 0ts ;rodu)ts

also in)lude edi$le oils6 -anas;ati and $a9ery fats

Godrej Pro;erties

One of 0ndia!s leading real estate de-elo;%ent )o%;anies fo)using on

residential6 )o%%er)ial and towns'i; de-elo;%ent

Godrej Consu%er Produ)ts

A %ajor ;layer in t'e 0ndian 2.CG %ar9et wit' leaders'i; in ;ersonal

)are6 'air )are6 'ouse'old )are and fa$ri) )are seg%ents

Godrej 3ouse'old ;rodu)ts

Godrej 3ouse'old Produ)ts 4i%ited (G3P4* is a w'olly owned su$sidiary

of Godrej Consu%er Produ)ts 4i%ited 8it' strong $rands li9e Good

7nig't6 30T6 Jet6 A%$i;ur6 Bryl)ree% and 7iwi6 G3P4 is t'e %ar9et

leader in t'e 0ndian 'ouse'old inse)ti)ides )ategory and 'as a

do%inant ;resen)e in t'e air )are6 s'oe )are and %ale 'air )are

%ar9ets Godrej 3ers'ey A joint -enture $etween t'e 3ers'ey

Co%;any6 1SA and t'e Godrej grou;6 it is one of 0ndias leading

$usinesses o;erating in 2ood and Be-erages seg%ent


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Godrej 3ers'ey

A joint -enture $etween t'e 3ers'ey Co%;any6 1SA and t'e

Godrej grou;6 it is one of 0ndias leading $usinesses o;erating in 2ood

and Be-erages seg%ent

Godrej Agro-et

/i-ersi&ed agri)ultural Business Co%;any wit' interests in ani%al

feed6 oil ;al% ;lantations6 agro )'e%i)als and ;oultry 0t is 0ndia!s

largest ani%al feed )o%;any

Ot'er Co%;anies

Godrej 0nfote)' 4td Godrej Efa)es auto%ation = Ro$oti)s

4td Godrej Tyson 2oods 4td

Board of /ire)tors

Ja%s'yd Godrej


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Ja%s'yd Godrej is t'e C'air%an of t'e Board of Godrej = Boy)e .fg Co

4td 3e graduated in .e)'ani)al Engineering fro% 0llinois 0nstitute

of Te)'nology6 1SA Ja%s'yd is t'e C'air%an of As;en 0nstitute I 0ndia

3e is t'e Vi)e President of 8orld 8ide 2und for Nature I 0nternational

and is a Trustee and President E%eritus of 8orld 8ide 2und for Nature

I 0ndia 3e is a /ire)tor of 8orld Resour)es 0nstitute6 1SA and a/ire)tor of Cli%ate 8or9s 2oundation6 1SA 3e is t'e Past President of

Confederation of 0ndian 0ndustry and also t'e Past President of t'e

0ndian .a)'ine Tool .anufa)turers! Asso)iation Ja%s'yd is t'e

C'air%an of t'e C00 So'ra$ji Godrej Green Business Centre T'e Centre

is 'oused in a 4EE/ Platinu% de%onstration $uilding w'i)' is t'e &rst

green $uilding in 0ndia and t'e greenest $uilding in t'e world at t'e

ti%e w'en it was rated T'e Green Business Centre is a Centre of

E:)ellen)e for green $uildings6 energy6 energy )onser-ation6 non,

)on-entional energy sour)es6 water ;oli)y6 water )onser-ation et)

Godrej and Boy)e .fg Co 4td %anufa)tures and %ar9etsrefrigerators was'ing %a)'ines air )onditioners oL)e furniture

'o%e furniture se)urity e?ui;%ent for $an9s (su)' as safes6 strong

roo% doors6 $an9 lo)9ers6 et)* and for )o%%er)ial esta$lis'%ents and

'o%es lo)9s and lat)'es6 for9lift tru)9s and ware'ousing e?ui;%ent

;ro)ess e?ui;%ent for )'e%i)al6 ;etro)'e%i)al6 re&neries and allied

industries ;re)ision tools for s'eet %etal6 in)6 alu%iniu%

and t'er%o;lasti)s real estate de-elo;%ent T'e Godrej grou;

is leaders in 'o%e a;;lian)es6 )onsu%er dura$les6 oL)e e?ui;%ent6

industrial ;rodu)ts6 )onsu%er ;rodu)ts and ser-i)es Ja%s'yd is an

ardent ya)'ting ent'usiast and 'as done e:tensi-e )ruising along t'ewest )oast of 0ndia T'e President of 0ndia )onferred on Ja%s'yd t'e

Pad%a B'us'an# on FrdA;ril F

Adi Godrej

Adi Godrej is t'e C'air%an of t'e Godrej Grou; and se-eral entities t'at

are ;art of one of 0ndia!s leading )onglo%erates T'ese in)lude 0ndian

)o%;anies li9e Godrej 0ndustries6 Godrej Consu%er Produ)ts6 Godrej

Pro;erties as well as international )o%;anies su)' as 7eyline Brands

17 and Ra;idly Sout' Afri)a 3e is also C'air%an and .anaging

/ire)tor6 Godrej 3ouse'old Produ)ts (for%erly 9nown as Godrej Sara

4ee* 0n 'is )a;a)ity as C'air%an6 'e also ;resides o-er t'e Grou;!s


17/78

joint -enture )o%;any Godrej 3ers'ey 3e is also t'e C'air%an of T'e

Board of Trustees of t'e /ada$'ai Naoroji .e%orial Prie 2und As

a /ire)tor of nu%erous &r%s6 in)luding Godrej = Boy)e6 Godrej Agro

-et6 Godrej 0nternational and Godrej Glo$al .id East 2E 'e is

res;onsi$le for s'a;ing t'e long ter% strategy for t'ese organiations

and dri-ing a fo)us on -alue )reation O-er t'e last &-e de)ades Adi 'as;layed an i%;ortant role in t'e de-elo;%ent of a -ariety of industries

$y leading 9ey organiations of trade and )o%%er)e as t'e for%er

C'air%an and President of t'e 0ndian Soa; =Toiletries .a9ers!

Asso)iation6 t'e Central Organisation for Oil 0ndustry and Trade6

t'e Sol-ent E:tra)tors! Asso)iation of 0ndia6 t'e Co%;ound 4i-esto)9

2eeds .anufa)turers! Asso)iation6 t'e 0ndo,A%eri)an So)iety and as

%e%$er of t'e Go-erning Board of t'e National Coun)il of t'e

Confederation of 0ndian 0ndustry Adi 'as also ;arti)i;ated a)ti-ely in

t'e &eld of %anage%ent edu)ation as a for%er C'air%an of t'e

Go-erning Coun)il of t'e Narsee .onjee 0nstitute of .anage%entStudies6 as a for%er %e%$er of t'e /ean!s Ad-isory Coun)il of t'e .0T

Sloan S)'ool of .anage%ent and t'e 8'arton Asian E:e)uti-e Board

Adi is a %e%$er of Tau Beta Pi (T'e Engineering 3onour So)iety* and

also ser-es as a %e%$er of t'e Go-erning Board of t'e 0ndian S)'ool of

Business 2or 'is )ontri$ution to 0ndian industry Adi 'as $een t'e

re)i;ient of se-eral awards and re)ognitions in)luding t'e Raji- Gand'i

Award Adi re)ei-ed 'is undergraduate and .aster!s degree in

%anage%ent fro% t'e .assa)'usetts 0nstitute of Te)'nology 3e li-es

in .u%$ai6 0ndia Adi is %arried6 and 'as t'ree )'ildren and two

grand)'ildren

Nadir Godrej

Nadir Godrej is t'e .anaging /ire)tor of Godrej 0ndustries and

C'air%an6 Godrej Agro-et 3e is also a /ire)tor of nu%erous &r%sin)luding Godrej =Boy)e6 Godrej 2oods6 Godrej Consu%er Produ)ts and

Godrej 3ouse'old Produ)ts A -eteran of 0ndian industry6 Nadir 'as

;layed an i%;ortant role in de-elo;ing t'e ani%al feed6 agri)ultural

in;ut and )'e%i)als $usinesses owned $y Godrej 3is a)ti-e interest in

resear)' related to t'ese areas 'as resulted in se-eral ;atents in t'e

&eld of agri)ultural )'e%i)als and surfa)tants

8it' 'is tre%endous e:;erien)e and e:;ertise Nadir 'as also

)ontri$uted to t'e de-elo;%ent of a -ariety of industries $y

;arti)i;ating 9eenly in industry $odies su)' as t'e Co%;ound 4i-esto)92eed .anufa)turers Asso)iation of 0ndia6 0ndian C'e%i)al


18/78

.anufa)turers Asso)iation and Oil Te)'nologists! Asso)iation of 0ndia

Currently6 Nadir is t'e President of t'e 0ndo 2ren)' Te)'ni)al

Asso)iation and t'e Allian)e 2ran)aise .u%$ai 2or 'is )ontri$ution to

0ndo,2ren)' relations6 t'e 2ren)' Go-ern%ent 'as 'onoured .rGodrej

wit' t'e awards of C'e-alier de 4!Ordre National due .erite# and T'e

National Order of t'e 4egion of 3onour# A Ba)'elor of C'e%i)alEngineering fro% t'e .assa)'usetts 0nstitute of Te)'nology and a

.aster of C'e%i)al Engineering fro% Stanford 1ni-ersity6 Nadir 'as

also done 'is .BA fro% t'e 3ar-ard Business S)'ool 3e li-es in

.u%$ai6 0ndia wit' 'is wife and t'ree )'ildren

7a-as Petigara

7a-as Petigara is a C'e%i)al Consultant and a $usiness%an Petigara is

t'e .anaging Partner of S)iTe)' Cor;oration 3e 'as $een asso)iated

wit' )'e%i)al and allied $usiness a)ti-ities in 0ndia and a$road for

%any years 7a-as 'old Ba)'elor!s6 .aster!s and C'E /egrees in

C'e%i)al Engineering fro% .assa)'usetts 0nstitute of Te)'nology6 1SA

7a-as is a dire)tor on t'e Board of following Co%;anies+ Godrej

0ndustries 4td6 Godrej Agro-et 4td6 Vora Soa;s 4td6 and Swades'i

/etergents 4td 7a-as joined t'e Board on t' Se;te%$er6 DKK

Vijay Cris'na

Vijay Cris'na is t'e E:e)uti-e /ire)tor of 4aw9i% .otors Grou; 3e

joined 4aw9i% 4td6 a $an9ru;t lig't engineering )o%;any ta9en o-er $y

t'e Godrej Grou; at t'e $e'est of NP Godrej in D after eig't years

of %anage%ent e:;erien)e in 7ol9ata and &-e years in t'e ad-ertising

industry in .u%$ai and was a$le to 'el; turn it around 3e is a

BA (E)ono%i)s* fro% St Ste;'en!s College6 1ni-ersity of /el'i Vijay is

also a /ire)tor of Godrej 0ndustries 4td6 Godrej Agro-et 4td And

Pre)ision 8ires 0ndia 4td 3e ser-es as a Trustee of t'e Bo%$ay


19/78

S)ottis' Or;'anage So)iety and is a %e%$er of t'e Ad-isory Board of

t'e 0nstitute for Te)'nology and .anage%ent6 Na-i .u%$ai6

t'e President!s 0nternational Ad-isory Board Colorado College and on

t'e Ad-isory Panelof t'e New ealand Trade and Enter;rise Bea)''ead

Progra%%e 0n DD6 Vijay esta$lis'ed t'e Naoroji Godrej Centre for

Plant Resear)' at S'indewadi6 Satara /istri)t6 w'i)' resear)'es and;ro;agates rare and endangered s;e)ies of %edi)inal ;lants ende%i) to

t'e 8estern G'ats A 4ife .e%$er of T'e 3i%alayan Clu$ sin)e DF ,

and now its 3onorary Se)retary I 'e 'as tre99ed in t'e Gar'wal6

Si99i%6 4ada9'6 Ne;al and Ti$et 3e 'as $een a)ti-e in t'eatre sin)e

DMH in /el'i6 7ol9ata and .u%$ai 3is fa%ily )o%;rises of 'is wife

S%ita and daug'ters Cyrille and Nyri9a Vijay joined t'e Board on t'

Se;te%$er6 D

Be'ra% 3at'i9'ana-ala

Be'ra% 3at'i9'ana-ala is a .anage%ent Consultant 3e is a Co%%er)e

Graduate and 'as o$tained 'is .asters /egree in Business

Ad%inistration fro% 3ar-ard Business S)'ool6 1SA 3e is t'e .anaging

Trustee of t'e Godrej .e%orial Trust sin)e its in)e;tion in DKBe'ra%

joined t'e Board on Ht' No-e%$er6 D

2ali Sar9ari

2ali Sar9ari is a C'artered A))ountant $y ;rofession and retired as a

Senior Partner fro% 7alyaniwalla = .istry6 a re;uted &r% of C'artered

A))ountants6 in .u%$ai 3e 'as e:tensi-e ;rofessional and $usiness

e:;erien)e 2ali is a Co%%er)e Graduate and a 2ellow of t'e 0nstitute of

C'artered A))ountants of 0ndia

3e is a /ire)tor on t'e Board of Godrej 0ndustries 4td and Tro;i)ana

Enter;rises 4td 3e is a Trustee of Soona$ai Pirojs'a Godrej 2oundation


20/78

and is also asso)iated wit' se-eral ot'er Pu$li) C'arita$le Trusts 2ali

joined t'e Board on DFt' January6 DK

P'iroe 4a%

P'iroe 4a% is t'e E:e)uti-e /ire)tor = President of t'e Co%;any and

'as $een asso)iated wit' t'e Co%;any sin)e DH Prior to joining

Godrej6 'e was a ;artner in t'e Soli)itors &r% of Payne = Co P'iroe

'olds Ba)'elor!s /egrees in Arts and 4aw fro% t'e 1ni-ersity

of Bo%$ay 3e is also a ?uali&ed Soli)itor P'iroe is also t'e C'air%anof Godrej Efa)e) Auto%ation = Ro$oti)s 4td6 and a /ire)tor of .er)ury

.fg Co 4td 3e is also a Trustee of Pirojs'a Godrej 2oundation P'iroe

is in )'arge of t'e Consu%er A;;lian)es6 Consu%er /ura$les and

0ndustrial Produ)ts Businesses 3e also 'eads t'e legal fun)tion of t'e

Co%;any and $rings wit' 'i% )onsidera$le e:;ertise and e:;erien)e

in $usiness strategy and %anage%ent P'iroe joined t'e Board on Dst

O)to$er6 F

7ya%as Palia

7ya%as Palia is t'e E:e)uti-e /ire)tor (2inan)e* of t'e Co%;any and

'as $een asso)iated wit' t'e Co%;any sin)e D7ya%as 'olds a

.aster!s /egree in Co%%er)e and a /i;lo%a in .anagerial A))ountingfro% t'e .u%$ai 1ni-ersity6 and a P'/ in Business Ad%inistration

fro% t'e O9la'o%a State 1ni-ersity6 1SA 3e is a 2ellow of t'e 0nstitute

of C'artered A))ountants of 0ndia6 as well as t'e 0nstitute of Cost =

8or9s A))ountants of 0ndia 3e 'as )onsidera$le e:;ertise in &nan)ial

%anage%ent6 $usiness strategy and )or;orate go-ernan)e 7ya%as is

also ser-ing as a /ire)tor on t'e Board of t'e following )o%;anies+

Geo%etri) 4i%ited6 Godrej Efa)e) Auto%ation = Ro$oti)s 4td6 Godrej

0nfote)' 4td6 .er)ury .fg Co 4td (C'air%an*6 Aro'an Trustee Co

Pri-ate 4i%ited and Godrej = 7'i%ji (.iddle East* 44C 7ya%as is also a

Trustee of Soona$ai Pirojs'a Godrej 2oundation 7ya%as joined t'eBoard on Dst O)to$er6 F


21/78

Pradi; S'a'

Pradi; S'a' started 0ndi,Asia6 a )or;orate &nan)e and ;ri-ate e?uity

ad-isory $usiness6 in A;ril DK 0ndi,Asia entered into a joint -enture

wit' A.P inD for t'e ;ri-ate e?uity $usiness in 0ndia Prior to

starting 0ndi,Asia6 'e 'el;ed esta$lis' t'e 0ndo)ean 2und in D in

asso)iation wit' aLliates of C'ase Ca;ital Partners and Soros 2und

.anage%ent Before starting 0ndo)ean6 'e was t'e founder .anaging

/ire)tor of t'e Credit Rating 0nfor%ation Ser-i)es of 0ndia 4i%ited

(CR0S04*6 0ndia!s &rst and largest )redit rating agen)y 8'ile at CR0S046

'e was instru%ental in te)'nology transfer to6 and t'e training of

;ersonnel of6 Rating Agen)y .alaysia Ber'ad and T'e 0sraeli Se)urities

Rating Co%;any Pradi; 'as $een 'onoured in 0srael wit' a garden of

a 'undred trees in 'is na%e Prior to founding CR0S046 'e assisted in

founding 3ousing /e-elo;%ent 2inan)e Cor;oration (3/2C* in D

Before joining 3/2C6 'e was a Proje)t OL)er at 0C0C0 4i%ited Pradi;

'as also ser-ed as a )onsultant to 1SA0/6 t'e 8orld Ban9 and t'e Asian

/e-elo;%ent Ban9 Pradi; 'olds an .BA fro% 3ar-ard Business S)'ool

and a Ba)'elor of Co%%er)e degree fro% Syden'a% College6 Bo%$ay

3e is a ?uali&ed Cost A))ountant and ran9ed &rst in 0ndia in t'e

C'artered A))ountan)y e:a%inations 3e 'as written arti)les and gi-en

tal9s in 0ndia and in A%sterda%6 A$u /'a$i6 Ba'rain6 Bang9o96 3ong

7ong6 0stan$ul6 Singa;ore6 7uala 4u%;ur6 Ja9arta6 S'ang'ai6 Bali6

Colo%$o6 Tel A-i-6 4ondon6 8as'ington6 San 2ran)is)o6 New 5or96

C'i)ago6 Boston6 Pert'6 .el$ourne and Sydney on )redit rating6 'ousing

&nan)e6 )a;ital %ar9ets6 -enture )a;ital and ot'er su$je)ts Pradi; is

)urrently C'air%an of Sonata Software 4i%ited and of S'a' 2oods4i%ited and a /ire)tor of Asset Re)onstru)tion Co%;any (0ndia*

4i%ited6 BAS2 (0ndia* 4i%ited6 Godrej = Boy)e .fg 4i%ited6 3ardy Oil

and Gas 4i%ited (17*6 Grind well Norton 4i%ited6 Panasoni) Energy

0ndia Co%;any 4i%ited6 Patni Co%;uter Syste%s 4i%ited6 P&er

4i%ited6 and 8artsila 0ndia 4i%ited a%ongst ot'er )o%;anies 3e is

)urrently t'e C'air%an of t'e Ca;ital .ar9ets Co%%ittee of t'e 0ndian

.er)'ants! C'a%$er6 %e%$er of t'e National E:e)uti-e Co%%ittee

of 20CC06 was a /ire)tor on t'e 8estern Region Board of t'e Reser-e

Ban9 of 0ndia6 was t'e &rst C'air%an of t'e Confederation of

0ndian 0ndustry!s 2inan)ial Se)tor Co%%ittee6 and 'as ser-ed as a%e%$er of t'e 2inan)e Co%%ission of t'e State Go-ern%ent of Gujarat


22/78

of t'e E:;ert Grou; on 0nfrastru)ture 2inan)ing a;;ointed $y t'e

Go-ern%ent of 0ndia of t'e Ad-isory Board of t'e Bureau of

State Pu$li) Enter;rises6 Go-ern%ent of .a'aras'tra of t'e C00

National Tas9 2or)e on Non,Perfor%ing Assets of t'e SEB0 Co%%ittee

on Venture Ca;ital of t'e S0/B0 8or9ing Grou; on A))ess to Ca;ital

.ar9ets for S%all 0ndustries of t'e E:;ert Co%%ittee6 Pu$li)Se)tor Restru)turing Progra%%e6 Go-ern%ent of Gujarat6 and of t'e

Gujarat 0nfrastru)ture /e-elo;%ent Board Tas9 2or)e on Poli)y and

0%;le%entation 3e is also asso)iated wit' se-eral non,;ro&t

organiations as Trustee>Go-erning Coun)il .e%$er Pradi; joined t'e

Board on Dt' August6

Anita Ra%a)'andran

Anita Ra%a)'andran founded Cere$rus Consultants6 a well

9nown 3R )onsulting &r% in DH6 fo)used on )onsulting in Rewards

%anage%ent6 Organiation de-elo;%ent and Strategi) 3R Cere$rus

'as a national ;resen)e wit' oL)es in t'e &-e %etros and 'as

3R ;rofessionals Cere$rus does wor9 for o-er D )o%;anies ea)' yearin)luding a large nu%$er of %ultinationals in Sout' Asia Anita is one of

t'e leading 3u%an Resour)es Consultants in t'e )ountry and is well

9nown for 'er wor9 in Co%;ensation and 3R strategy S'e earlier 'ad a

twenty year )areer wit' A2 2erguson!s .anage%ent Consultan)y

di-ision6 w'ere s'e was a /ire)tor Anita is a .BA fro% Ja%nalal Bajaj

0nstitute6 .u%$ai and 'as won se-eral a)ade%i) 'onours S'e was a

/ora$ Tata s)'olar for M years S'e is also on t'e Board of se-eral

)o%;anies in)luding 3C4 0nfo syste%s6 1T0 A.C and Geo%etri)

Software S'e writes often in se-eral $usiness and ;rofessional

%againes S'e 'as $een a )'a%;ion of -arious wo%en!s )auses Anitajoined t'e Board on Kt' A;ril

Anil Ver%a


23/78

Anil Ver%a is t'e E:e)uti-e /ire)tor (Personnel = Ad%inistration* of t'e

Co%;any and 'as $een asso)iated wit' t'e Co%;any sin)e DKF3e is

an Engineering graduate and 'as an .BA fro% t'e ;restigious 0ndian

0nstitute of .anage%ent6 A'%ada$ad 3e 'as also done an E:e)uti-e

Progra% fro% t'e Sloan S)'ool of .anage%ent6 .0T6 1SA Anil 'as o-er

H years of e:;erien)e in fun)tions su)' as sales6 %ar9eting and%anufa)turing and was a Business 1nit 3ead for %ore t'an M

years $efore %o-ing in A;ril6 F6 to t'e 3u%an Resour)es fun)tion as

E:e)uti-e Vi)e President = 3ead6 Personnel = Ad%inistration6 w'ere 'e

o-ersees t'e 3R6 0R = Ad%inistration fun)tion for t'e entire Co%;any

)o%;rising o-er D6 e%;loyees6 M %anufa)turing lo)ations and

HoL)es in 0ndia and a$road 3e is a .e%$er of t'e 3u%an Resour)e

=Training Su$ Co%%ittee of t'e Confederation of t'e 0ndian 0ndustry

(C00* 8estern Region6 C00!s National Coun)il on ALr%ati-e A)tion and

also a .e%$er of a Co%%ittee on Se)ondary S)'ools under Pu$li),

Pri-ate Partners'i; (PPP* .ode for%ed under t'e aegises of t'ePlanning Co%%ission6 Go-ern%ent of 0ndia 3e is also an in-itee

ser-ing as an E:;ert .e%$er for t'e Sele)tion Co%%ittee of 00T6

Bo%$ay Anil joined t'e Board on Dst O)to$er6 K

S'are'olders

Sin)e its in)e;tion6 t'e Co%;any is )ontrolled $y t'e GO/REJ fa%ily

$ased in .u%$ai6 0ndia 0ts s'ares are not listed on any Sto)9

E:)'ange A$out one,fourt' of t'e Co%;anys s'are )a;ital is 'eld $yPirojs'a Godrej 2oundation6 a ;u$li) )'arita$le trust

Cor;orate Ti%eline

DK , Godrej = Boy)e .fg Co 4td was esta$lis'ed

DDK , Godrej Soa;s 4i%ited was in)or;orated


24/78

DD, Godrej Agro-et 4i%ited $egan as an Ani%al 2eeds di-ision

of Godrej Soa;s

D , Veg oils di-ision in 8adala6 .u%$ai was a)?uired

D , Godrej Pro;erties 4i%ited6 anot'er su$sidiary6 was

esta$lis'ed DD , 2oods $usiness started Godrej Agro-et 4i%ited was

in)or;orated

D , Transele9tra /o%esti) Produ)ts was a)?uired

DH , Transele9tra forged a strategi) allian)e wit' Sara 4ee 1SA

D , Transele9tra was na%ed Godrej Sara 4ee 4i%ited

D , Godrej Consu%er Produ)ts was for%ed as a result of t'e

de%erger of Godrej Soa;s 4i%ited Godrej Soa;s was rena%ed

Godrej 0ndustries 4i%ited , Godrej Tea 4i%ited was set u;

F , 8e entered t'e BPO solutions and ser-i)es s;a)e wit'

Godrej Glo$al Solutions 4i%ited , Godrej 3i,Care 4i%ited was set u; to ;ro-ide a Safe

3ealt'y En-iron%ent to )usto%ers $y ;ro-iding ;rofessional ;est

%anage%ent ser-i)es M , T'e foods $usiness was %erged wit' Godrej Tea and Godrej

Tea was rena%ed Godrej Be-erages = 2oods 4i%ited , Godrej Be-erages = 2oods 4i%ited for%ed a JV wit' T'e

3ers'ey Co%;any of Nort' A%eri)a and t'e )o%;any

was rena%ed Godrej 3ers'ey 2oods = Be-erages 4i%ited 0n A;ril

D6 Godrej 0ndustries was for%ed t'e )onsu%er ;rodu)ts

di-ision of Godrej Soa;s 4i%ited was de,%erged to for% GodrejConsu%er Produ)ts 4i%ited 0n t'e sa%e year6 Godrej Soa;s was

rena%ed Godrej 0ndustries 4i%ited Godrej 0ndustries e:;anded

its ;ortfolio of ;rodu)ts 0t added a slew of in-est%ents to its

asso)iate )o%;anies6 w'ile re,in for)ing its e:isting $usinesses

t'at in)lude oleo )'e%i)als6 -eg oils and %edi)al diagnosti)

e?ui;%ents As t'ey say no guts6 no glory But at Godrej6 we %ust

say it 'as $een a glorious DM years of $eing t'e fa)e of 0ndian

industry 8e 'a-e always set t'e trends6 always de&ned t'e

%ar9et ;la)e and always a)'ie-ed our glory 3ere is a ?ui)9

;re-iew of t'e -arious %ilestones we 'a-e )rossed in t'e ;astDMyears


25/78

.ission

Godrej .ission is to o;erate in e:isting and new

$usinesses w'i)' )a;italie on t'e Godrej $rand and )or;oratei%age of relia$ility and integrity

Godrej o$je)ti-e is to delig't our )usto%er $ot' in 0ndia anda$road

8e s'all a)'ie-e t'is o$je)ti-e t'roug' )ontinuous i%;ro-e%entin ?uality6 )ost and )usto%er ser-i)e

8e s'all stri-e for e:)ellen)e $y nurturing6 de-elo;ing ande%;owering our e%;loyees and su;;liers

8e s'all en)ourage an o;en at%os;'ere6 )ondu)i-e to learningand tea% wor9

Vision

!odre" is every home and wor2 place.

Values

o Co%%it%ent to uality

o Custo%er Orientation

o /edi)ation = Co%%it%ent

o /is)i;line

o 3onesty = 0ntegrity

o 4earning Organiation

o O;enness = Trans;aren)y

o Res;e)t>Care = Con)ern for Peo;le

o Tea%wor9

o Trust

.ilestones

Enri)'ing uality of life e-eryday

e-eryw'ere


26/78

Ardes'ir Godrej (DKMK,DFM* was t'e &rst 0ndian %anufa)turer to

dis;la)e well entren)'ed foreign $rands fro% t'e %ar9et T'e word

GO/REJ6 et)'ed into t'e %etal of 'is lo)9s6 $e)a%e a sy%$ol of self,

relian)e for t'e generations t'at followed 8it' ea)' new;rodu)t Ardes'ir )'anged ;er)e;tions of industry in 0ndia 3e ;rodu)ed

t'e &rst &nest se)urity e?ui;%ent6 and stunned t'e world $y )reating

soa; fro% -egeta$le oils 8'at started as a drea% 'ad $e)o%e a

%o-e%ent6 $ut it was left to anot'er %an to )arry it forward On t'

.ay6 DK6 Ardes'ir Godrej ga-e u; law and too9 u; lo)9 %a9ing

Godrej and Boy)e .fg Co 4td6 was esta$lis'ed at 4al$aug6 .u%$ai

T'is was t'e 'olding )o%;any of t'e Godrej Grou; OnFrd .ar)'6 DF6

it was in)or;orated wit' li%ited lia$ility E-en t'oug' Boy)e was a

$usiness ;artner for a li%ited ;eriod only6 'is na%e was retained for

legal ;ur;oses T'e Godrej Na%e dis;la)ed well esta$lis'ed foreign$rands fro% t'e 0ndian %ar9et T'e na%e Godrej engra-ed into t'e

s'iny %etal of t'e Godrej 4o)9s )a%e to $e 9nown as a sy%$ol of self

relian)e6 trust,wort'iness6 asserti-eness and ;rogressi-eness for a new

generation of 0ndians


27/78

Godrej = Boy)e .fg Co 4td

0ntrodu)tion

0n DK a young %an na%ed Ardes'ir Godrej ga-e u; law and turned tolo)9,%a9ing Ardes'ir went on to %a9e safes and se)urity e?ui;%ent oft'e 'ig'est order6 and t'en stunned t'e world $y )reating toilet soa;fro% -egeta$le oil 3is $rot'er Pirojs'a Godrej )arried Ardes'irs drea%forward6 leading Godrej towards $e)o%ing a -i$rant6 %ulti,$usinessenter;rise Pirojs'a laid t'e foundation for t'e s;rawling industrialgarden towns'i; now )alled Pirojs'a nagar in t'e su$ur$s of .u%$ai6w'ere t'e Godrej Grou; 'as its 'ead?uarters

Godrej = Boy)e .fg Co 4td6 t'e 'olding )o%;any of t'e Godrej Grou;6

started its journey wit' t'e %anufa)ture of 'ig' ?uality lo)9s inDKToday6 we 'a-e DH di-erse $usiness di-isions o@ering )onsu%er6oL)e6 and industrial ;rodu)ts and ser-i)es of t'e 'ig'est ?uality toe-ery )orner of 0ndia and a)ross t'e glo$e 8e -alue integrity6 trust6ser-i)e and res;e)t for indi-iduals and for t'e en-iron%ent 8e ;rideoursel-es for $eing one of 0ndia!s %ost res;e)ted )or;orate 'ouses9nown for our ;'ilant'ro;y and initiation of la$our refor%s $esides$eing re)ognied for our fair6 trans;arent and et'i)al dealings

Our ;eo;le are our assets w'o are groo%ed to deli-er t'eir $est 8'at%a9es us s;e)ialU At Godrej6 it!s %ore t'an a )areer 0t!s an o;;ortunity

to li-e your drea%s and $e ;art of a )ulture t'at nurtures a%$ition6)'allenges and ;ro-ides freedo% to o;erate and e:;ress your ideasT'e Godrej Grou; tou)'es t'e li-es of %illion 0ndians w'o useat least one of our ;rodu)ts e-ery single day Our )o%%it%entto ?uality6 attention to detail and )usto%er )entri)ity 'as 'el;ed usearn t'e trust of generations of 0ndians


28/78

/i-ision of Godrej = Boy)e .fg Co 4td

D A;;lian)es AV Solutions (Pri%a*F Constru)tion Ele)tri)als = Ele)troni)sH 2urniture (0nterior*M 4aw9i% .otors 4o)9sK .aterial 3andling Pre)ision EngineeringD Pre)ision Syste%s

DD Pro)ess E?ui;%entD Se)urity SolutionsDF Storage SolutionsD ToolingDH Vending (Pri%a*


29/78

Pri%a OL)e E?ui;%ent (0SO D*

OL)e Auto%ation I P'oto)o;iers6 2a:6 .ultifun)tion de-i)es and.e)'ani)al Ty;ewriters (a-aila$le in o-er t'irty languages*Conferen)ing Produ)ts and Solutions I Proje)tors6 Video

and Tele)onferen)ing E?ui;%ent6 Plas%a /is;lays and Ele)troni) Print$oards Vending .a)'ines

3torage 3olutions %I34 )00&5&600&

.ulti


30/78

ocation:-

GO/EREJ = Boy)e .fg Co 4tdRegistered OL)e6 3ead OL)e and .u%$ai $ran)'Pirojs'a nagar6 Vi9'roli6 .u%$ai (*6 0ndia

1$3T7ol9ata6 B'u$aneswar6 Guwa'ati6 Ran)'i6 Patna

;13T.u%$ai6 A'%ada$ad6 B'o;al6 /o%$i-li6 0ndore6 Ja$al;ur6 Pune6 Rai;ur6

T'ane

/49T7

New /el'i6 C'andigar'6 2arida$ad6 G'aia$ad6 Gurgoan6 Jai;ur6Jaland'ar6 Ja%%u6 7an;ur6 4u)9now6 Noida

34


31/78

C'a;ter

Proje)t

and


32/78

;rodu)t;ro&le


33/78

PROJECT PRO204E

D* T3EORAT0CA4 BAC7 GRO1N/

Consu%ers 'a-e %ore ;ower t'an e-er $efore T'ey )an useintelligent

agents# to lo)ate t'e $est ;ri)es for ;rodu)ts or ser-i)es6 $id on

-arious %ar9eting o@erings6 $y;ass distri$ution outlets and

%iddle%an6 and s'o; for goods around t'e glo$e and around t'e )lo)9

fro% t'e )on-enien)e of t'eir 'o%es Consu%ers 'a-e a))ess to %ore

infor%ation t'an e-er $efore T'ey )an easily &nd re-iews for ;rodu)ts

t'ey are )onsidering $uying t'at 'a-e $een ;osted $y ;re-ious $uyers

T'e ter% )onsu%er $e'a-iour is de&ne as t'e $e'a-iour t'at )onsu%er

dis;lay in sear)'ing for6 ;ur)'asing6using6 e-aluating and dis;osing of ;rodu)ts and ser-i)es t'at t'ey

e:;e)t will satisfy t'eir need T'e o$je)t of t'e ;roje)t is BRAN/

A8ARNESS O2 VEN/0NG SO41T0ON# Brand awareness is a %ar9eting

)on)e;t t'at refers to a )onsu%er 9nowing of a $rands e:isten)e at

aggregate ($rand* le-el it refers to t'e ;ro;ortion of )onsu%ers w'o

9now of t'e $rand Brand awareness is t'e ;ri%ary goal of ad-ertising

in t'e early %ont's or years of a ;rodu)ts introdu)tion Brand

awareness )an $e %easured $y s'owing a )onsu%er t'e $rand and

as9ing w'et'er or not t'ey 9new of it $efore'and 3owe-er6 in )o%%on

%ar9et resear)' ;ra)ti)e a -ariety of re)ognition and re)all %easures

of $rand awareness are e%;loyed all of w'i)' test t'e $rand

na%es asso)iation to a ;rodu)t )ategory )ue6 t'is )a%e a$out $e)ause

%ost %ar9et resear)' in t'e t' Century was )ondu)ted $y ;ost or

tele;'one6 a)tually s'owing t'e $rand to )onsu%ers usually re?uired

%ore e:;ensi-e fa)e,to,fa)e inter-iews (until we$,$ased inter-iews

$e)a%e ;ossi$le* T'is 'as led %any te:t $oo9s to )on)e;tualie $rand

awareness si%;ly as its %easures6 t'at is6 9nowledge aware t'at

Godrej = Boy)e .fg Co 4td deal international $rands of )onferen)ing

and dis;lay solution

Consu%er Resear)'

Consu%er resear)' des)ri$es t'e ;ro)ess and tools used to study)onsu

%er $e'a-iour T'ere are two t'eoreti)al ;ers;e)ti-es t'at guide t'e

de-elo;%ent of )onsu%er resear)' %et'odology+

D* Positi-ist A;;roa)'

* 0nter;reti-e A;;roa)'


34/78

Positi-ists tend to $e o$je)ti-e and e%;iri)al6 to see9 )auses for $e'a-i

or6 and to )ondu)t resear)' studies t'at )an $e generalied to larger

;o;ulations Consu%er resear)' designed to ;ro-ide data to $e used

for strategi) %anagerial de)ision falls in to t'is )ategory

T'e resear)' done $y inter;reti-ists6 on t'e ot'er 'and6 tends to $e?ualitati-e and $ased on s%all sa%;les Alt'oug' t'ey tend to -iew

ea)' )onsu%;tion situation as uni?ue and non,;redi)ta$le6

inter;reti-ists see9 to &nd )o%%on ;atterns of o;erati-e -alues6

%eanings and $e'a-iour a)ross )onsu%;tion situation

uantitati-e Resear)'

u a n t i t a t i - e r e s e a r ) ' i s d e s ) r i ; t i - e i n n a t u r e a nd i s u s e d $ y resear)'ers to understand t'e e@e)t of -arious;ro%otional in;uts on t'e )onsu%er6 t'us ena$ling %ar9eters to;redi)t# )onsu%er $e'a-iour T'isr e s e a r ) ' a ; ; r o a ) ' i s 9 n o w n a s ; o s i t i - i s % 6 a n d ) o n s u%e r re se ar )' e rs ;ri%arily )on)erned wit' t'e ;redi)ting)onsu%er $e'a-iour are 9nown as ;ositi-ists T'e resear)'%et'ods used in ;ositi-ist resear)' are$orrowed ;ri%ari ly fro% t'e natural s)ien)e and )onsist ofe:;er i%ents6 sur-ey te)'ni?ues6 and o$ser-ation T'e&ndings are des)ri;ti-e6 e%;iri)al and if )olle)ted rando%ly )an $egeneralied to large ;o;ulation Be)ause t'e data)ol le)ted are ?uantitat i-e6 t'ey lend t'e%sel-es to so;'isti)ated stati) analysis

Con)e;tual 2ra%ewor9

Vending .a)'ine

Godrej 'as laun)'ed t'eir wide range of 3ot Be-erage!s /igitalVending .a)'ines in NEE.RANA City So6 2irst ly 0 was

as9ed to do %ar9eting sur-ey on t'e a-aila$le ;rodu)ts of t'e

)o%;etitors to identify t'e need of )usto%ers in t'e %ar9et T'e Godrej

'as following %odels in t'eir Vending .a)'ine!s ;rodu)t line+,


35/78

VendingMachine

BCV. .inifres'

FF

.inifres'

GG

0 'a-e done sur-ey for t'e need>de%and in t'e %ar9et for t'ese

;rodu)ts e?ually 0 as9ed to do t'e %ar9et sur-ey to 9now t'e a)tual

need of t'e /igital 3ot Be-erage!s Vending .a)'ines and audio -isual

solution indi@erent ty;es of )ategories di-ided in 3otels6 Go-t6

Constru)tion6 and 2inan)iers = .is) T'e sa%;le sie was ta9en of K

res;ondents

.y %ajor fo)us was on t'e fa)tors t'at were in


36/78

Study will 'el; t'e )o%;any to 9now t'e )usto%er;ro&leFT'e )o%;any )an &nd out w'ere t'eir )o%;etitorsstand

Produ)t Pro&le

Vending .a)'ine

7now for ;ro-iding world )lass ;rodu)ts

Godrej Pri%a Vend is no e:)e;tion 0ts )o%;a)t sie and eye

)at)'ing )olours )o%;li%ents t'e aest'eti) a;;eal of any oL)e

A-aila$le in 6 F = Canisters6 Pri%a Vend o@ers &ne 'ot

$e-erages li9e Co@ee6 Tea6 3ot C'o)olate6 Sou; and as %any as DM


37/78

Easy to )lean uni?ue %i:ing syste% design for e:)ellent )rea%aand taste

1ni?ue )anister design for )onsistent dosages

Be-erage )ir)uit ;arts %ade of food grade %aterial

Ca;a$le of 'andling -oltage


38/78

OPERAT0NG VO4TAGE RANGE DDV to FVPO8ER CONS1.PT0ON D 78 %a: D unit > day %a:0N0T0A4 START 1P T0.E %inC1P VO41.E %l/0SPENS0NG RATE W FV AN/

A%$ient degree )

H )u;s > %in

8ATER CONNECT0ON On,line > Bu$$le To;BEVERAGE VAR0ENT Tea> Co@ee 2ull = 3alf )u; Setta$le3OT 8ATER No0N/0CATOR Single 4ine dis;lay yellow,green0NTER2ACE 7ey;ad6 dire)t sele)tPRO/1CT = TE.PERAT1RE

SETT0NG

E:ternal Progra%%ing %odule

wit' ;assword ;rote)tion

Silent features+

S%allest foot;rint of t'e %a)'ine in t'e industry

/esigned to wit'stand wide range of -oltage


39/78

.inifres' FF (F Canister Vending .a)'ine*

SPEC020CAT0ONS .inifres' FF/0.ENS0ONS (3/8* MFHH %%8E0G3T DH 9gBO04ER CAPAC0T5 DH literCONTA0NERS CAPAC0T5 D literNO O2 PRO/1CT CONTA0NERS FNO O2 .0ERS F3EAT0NG RAT0NG 78CO1NTER Te%;orary = Per%anent Counter in

software


40/78

PO8ER S1PP45 FV>H3>DHAOPERAT0NG VO4TAGE RANGE DV to FVPO8ER CONS1.PT0ON D 78 %a: D unit > day %a:0N0T0A4 START 1P T0.E %inC1P VO41.E %l

/0SPENS0NG RATE W FV AN/A%$ient degree )

H )u;s > %in

8ATER CONNECT0ON On,line > Bu$$le To;> Pu%;BEVERAGE VAR0ENT M o;tions Setta$le3OT 8ATER No0N/0CATOR /ou$le 4ine dis;lay yellow,green0NTER2ACE 7ey;ad6 dire)t sele)tPRO/1CT = TE.PERAT1RE

SETT0NG

On $oard wit' ;assword

;rote)tion

2eatures+

Co%;a)t 2oot Prints

3ig' S;eed 8'i;;ing for Crea%ier Co@ee

0n$uilt T'er%ostat for unifor% Te%;erature

3ig' /egree of Consisten)y in e-ery Cu;

/igital .i)ro Pro)essor $ased )ontrol

0n$uilt Voltage Regulator for -oltage


41/78

F Volts H 3

/is;ensing Rate of )u;s ;er %inute

Salient 2eatures+




42/78

softwarePO8ER S1PP45 FV>H3>DHAOPERAT0NG VO4TAGE RANGE DV to FVPO8ER CONS1.PT0ON D 78 %a: D unit > day %a:0N0T0A4 START 1P T0.E %in

C1P VO41.E %l/0SPENS0NG RATE W FV AN/

A%$ient degree )

H )u;s > %in

8ATER CONNECT0ON On,line > Bu$$le To;> Pu%;BEVERAGE VAR0ENT K o;tions Setta$le3OT 8ATER 5es0N/0CATOR /ou$le 4ine dis;lay yellow,green0NTER2ACE 7ey;ad6 dire)t sele)t>S)rollPRO/1CT = TE.PERAT1RE

SETT0NG

On $oard wit' ;assword

;rote)tion

2eatures+




43/78

1PCO.0NG VEN/0NG .AC30NE 0N NEAR 21T1RE

D 8ater -ending %a)'ine Cara%$a I H )anisters 'ot $e-erage -ending %a)'ineF Cara%$a C8 I H )anister 'ot $e-erage wit' )old water -ending

%a)'ine Cara%$a 3=C I H )anister 'ot = )old $e-erage

Rates of Vending .a)'ine

Vending .a)'ine .ar9et Pri)eCV. D.inifres' FF F.inifres' M


44/78

Pre%i:es

TEA

D Ginger Tea Pre%i: Carda%o% Tea Pre%i:

F 4e%on Tea Pre%i:

Plain Tea Pre%i:


45/78

H .asala Tea Pre%i: M /elite .asala Tea

Tea Bags

Co@ee Pre%i:es

D Co@ee Classi) Pre%i:

0nstant Co@ee


46/78

F Co@ee /elite Pre%i:

8'itener and Crea%er

D Nor%al Sugar 8'itener Pre%i: 4ow Sugar 8'itener Pre%i:

F Nor%al Sugar Crea%er Pre%i:


47/78

To%ato Sou; Pre%i:

/rin9ing C'o)olate Pre%i:

Ot'er Pre%i:es

7esar Bada% .il9 Pre%i:

3ot = Sour Sou; Pre%i:

S;ring Veg Sou;

Rates of Pre%i:es


48/78

91MI=13 M$9>1T 9IC1!4?91@- C4AA11 91MI=13D Godrej, Co@ee Classi) Pre%i: Rs M

Godrej, 0nstant Co@ee (+F*H G%s

Rs H

F Godrej, Co@ee /elite Pre%i: Rs F!4?91@- T1$ 91MI=13D Godrej, Carda%o% Tea Pre%i: Rs Godrej, Ginger Tea Pre%i: Rs FDHF Godrej, 4e%on Tea Pre%i: Rs F Godrej, Plain Tea Pre%i: Rs KH Godrej, .asala Tea Pre%i: Rs FM Godrej, /elite .asala Tea

Pre%i:

Rs FH

Godrej, Tea Bags (D BagsPa)9*

Rs D

!4?91@- ;7IT1/19 $/? C91$M19D Godrej, Nor%al Sugar 8'itener

Pre%i:

Rs DK

Godrej, 4ow Sugar 8'itener

Pre%i:

Rs FDH

F Godrej, Nor%al Sugar Crea%er

Pre%i:

Rs H

4T719 91MI=13DGodrej, To%ato Sou; Pre%i:

(H g%s P9t*

Rs M

Godrej, /rin9ing C'o)olate

Pre%i:

Rs M

F Godrej, 7esar Bada% .il9

Pre%i: (H g%s P9t*

Rs H

Godrej, 3ot = Sour Sou;, Pa)9et

wit' H Sa)'ets

Rs F

H Godrej, S;ring Veg Sou; Pre%i: Rs

1PCO.0NG PRE.0ES 0N 21T1RE

.us'roo% Sou; Pre%i:

/elite Carda%o% Pre%i:


49/78

Co%;etitors

ocal Competitors

D Nestle (Nes)afe> nestle Tea* 314 (4i;ton6 Bru6 Broo9e Bond6 Taj .a'al*F Tata )afX Cafe )o@ee /ayH 2res' =3onest

M A%aon> Atlantis 2ountainK Georgia A%eri)anaD 4o)al = regional ;layers

International Competitors

D N = 8 Bian9iF 4a-aa

Current .ar9et status of Vending .a)'ine Godrej and t'eir Co%;etitors

at D>>D

D Nestle

Godrej

F 314

2res' = 3onest

H CC/

M Tata CafX Ot'er 1norganised Players


50/78

C'a;ter F

Resear)'%et'odolo

gy


51/78

RESEARC3 .ET3O/O4OG5

Resear)' O$je)ti-e+

Dene !esearch Pro"lem

!evie# the $iterature

Resear)' Pro)ess

Interpretation % &indings

Analysis o' Data

Collection o' Data

(ample Design

Design !esearch


52/78

T'e ai% of resear)' is to study t'e )onsu%er res;onse on audio-ideo)onferen)ing and ;roje)tors and $rand awareness of Godrej!s-ending %a)'ine# T'e study will follow 'ig'lig't t'e o$je)ti-e,

D Analysis of )usto%er res;onse toward Godrej Co%;etiti-e analysisF Brand awareness Consu%er de%andH /ealer sele)tionM 2ind out t'e -arious seg%ents in Jai;ur 2eed$a)9 of )onsu%er related to ot'er ;rodu)t using

Resear)' /esign

A resear)' design is a ty;e of $lue;rint ;re;ared de;ending on -ariousty;es of $lue;rints a-aila$le for t'e )olle)tion6 %easure%ent andanalysis of data A resear)' design )alls for de-elo;ing t'e %osteL )ient ;lan of gat'ering t'e needed infor%ation T'e design of aresear)' is $ased on t'e ;ur;ose of t'e study

/uring our des)ri;ti-e study of CONS1.ER RESPONSE on Godrej ;rodu)t 8e 'a-e )olle)ted data t'roug' $ot' ;ri%ary and se)ondarysour)es ;ri%ary data 'as gat'ered $y -isiting in -arious seg%ent 2orsur-ey of )usto%er a stru)tured ?uestionnaire $eing ad%inistered tot'e res;ondents

Resear)' 0nstru%ents

Resear)' 0nstru%ent )alls $y t'e na%e of tool of )olle)ting t'e data Ast'e a$o-e said t'e resear)' 'as )'osen ?uestionnaire as resear)'instru%ent6 w'i)' gi-es %ost satisfa)tory results


53/78

Sa%;le sie

0t in-ol-es resear)'er!s sa%;le sie de)ision a$out 'ow %any units to$e sur-eyed T'e sa%;le sie in)ludes K res;ondents w'i)' is

)o%$ination of di@erent ty;es of res;ondents

Conta)t %et'od

T'e last issue to $e de)ided in sa%;ling ;lan is to deter%ine t'eConta)t %et'od ie 'ow t'e sele)ted unit $e a;;roa)'ed Various%et'ods a-aila$le are %ail sur-ey6 tele;'oni) sur-ey and ;ersonalinter-iews T'e resear)'er 'as used ;ersonal inter-iews and tele;'oni)sur-ey as %et'ods to get t'e infor%ation and ?uestionnaire &lled

2ield 8or9

At t'e end after &nis'ing u; t'e ;ro$le% de&nition and resear)'design6 resear)'er )ondu)ted t'e a)tual data )olle)tion ;ro)edure T'isis )alled &eldwor9 T'e resear)'er 'as en)ountered wit' an a-eragenu%$er of ;ro$le%s during 'is &eldwor96 res;ondents refuse to)oo;erate so%eti%es6 una$le to gi-e ;ro;er ti%e6 not interested to%eet = t'e $argaining nature of t'e $usiness%en et)

Tools and Sour)e of /ata Colle)tion

O$ser-ation design relates to t'e )onditions under w'i)' t'e

o$ser-ations are to $e %ade O$ser-ational design in res;e)t todes)ri;ti-e resear)' study6 %eans stru)tured or well t'oug't outinstru%ents for )olle)tion of data /ata Colle)tion is integral ;art of t'e%ar9eting resear)' T'ere are se-eral ways of )olle)ting t'ea;;ro;riate data6 w'i)' di@er )onsidera$ly in )onte:t of %oney )osts6ti%e and ot'er resour)es at t'e dis;osal of t'e resear)'er /ata )an $eo$tained fro% two i%;ortant sour)es+

D Se)ondary data Pri%ary data

Se)ondary /ata+Se)ondary data are t'ose6 w'i)' 'a-e already $een)olle)ted $y so%eone else6 so resear)'er )olle)ted infor%ation fro%following sour)es li9e+

D Google)o% Godrej Pri%a6 Jai;ur

Pri%ary /ata

T'e ;ri%ary data are t'ose6 w'i)' are )olle)ted afres' and for t'e &rstti%e6 and t'us 'a;;en to $e in )'ara)ter Pri%ary data )an $e )olle)ted$y -arious %et'ods ie $y o$ser-ation6 self,ad%inistered

?uestionnaire


54/78

To )olle)t ;ri%ary data6 resear)'er e%;loyed s)'edules for t'is sur-eywor9 Resear)'er -isited ;ersonally to sa%;le units sele)ted $y%e using strati&ed sa%;ling %et'ods

Colle)tion of /ata t'roug' ?uestionnaire

T'is %et'od of data )olle)tion is -ery %u)' li9e t'e )olle)tion ofdatat'roug' ?uestionnaire6 wit' little di@eren)e w'i)' lies in t'e fa)t t'at (Perfor%a )ontaining a set of ?uestions are $eing &lled in $y t'eenu%erators w'o are s;e)ially a;;ointed for t'e ;ur;oseT'ese enu%erators along wit' s)'edules6 or to res;ondents6 ;ut tot'e% t'e ?uestions fro% t'e Perfor%a in order ?uestions are listedand re)ord t'e re;lies in t'e s;a)e %eant for t'e sa%e in t'ePerfor%a

Sa%;le Sie+ ,Our sa%;ling sie around K in di@erent seg%ent inJai;ur


55/78

C'a;ter

AnalysisAnd

0nter;retation


56/78

Analysis and inter;retation

D Y of )onsu%ers 'a-e Vending .a)'ine

OPT0ONS No ofRes;ondents0n nu%$ers 0n Y

3a-e F H Y/on!t 'a-e M HH YTotal K D Y

Have Don)t have

*

+*

,*

-*

.*

/*

In 0um"ers

In 1

In 0um"ers

In 1

T'is is our %ost i%;ortant ?uestion as all ot'er ?uestions are di-ided

on t'e res;onse of t'is one A))ording to a$o-e )'art6 we &nd t'at out

of Kres;ondents6 only HY (F* 'a-e -ending %a)'ines w'ile ot'ers

HHY(M* do not 'a-e -ending %a)'ines

0f 'a-e6

D Vending .a)'ine w'i)' are used $y )onsu%er

O;tions No of Res;ondents0n Nu%$er 0n Y

Nes)afe DH DDY4i;ton HKYGodrej F KKYBru D Y4o)al (Ot'er* K FHY


57/78

0esca'e $ipton Godrej Bru $ocal 2Other3

*

,

.

4

5+*

+,

+.

+4

+/

6

-+

5

In 1

In 0um"er

T'is )'art s'ows t'at out of F res;ondents w'i)' 'a-e -ending

%a)'ines6 DDY (DH* are using NestlX!s Nes)afe -ending %a)'ines6

w'ileHKY (* are using 314!s 4i;ton6 KKY (F* is using Godrej!s6 and

Y(D*is using Bru!s w'ile ot'ers FHY (K* are using -ending

%a)'ines of lo)al $rands

Pre%i:es are used $y )onsu%ers


Nes)afe HKY4i;ton HKYGodrej D YYBru HKKYTotal F DY

0esca'e $ipton Godrej Bru

*

/

+*

+/

,*

,/

-*

,.

6

+ ,

In 1

In 0um"er


58/78

A))ording to a$o-e )'art6 out of F %ost of t'e res;ondents6

HKY(* are using NestlX!s ;re%i:6 HKY (* are using 314!s6 w'ile

HKKY(* is using Bru!s ;re%i:6Y (D* is using godrej ;re%i:

;resently at t'eir wor9;la)e

F Consu%ers aware a$out Vending .a)'ine

O;tions No of Res;ondents0n Nu%$ers 0n Y

No DD FFHY5es F MMYTotal F DY

++

,-

0n Nu%$ers

0o

7es

Sin)e Godrej!s /igital Vending .a)'ine is in growt' stage in Jai;ur

%ar9et6 t'erefore out of F res;ondents6 only FFHY6 ie6 DD are not

aware of t'e ;rodu)t6 w'ile %ostly MMY6 ie6 F6 are aware a$out

t'e Godrej!s /igital Vending .a)'ine

Consu%ers are satis&ed wit' t'e ser-i)es and 'ygiene ;ro-ided $yt'e e:isting -endor


A-erage DD FFHYSatis&ed D HHKKY/issatis&ed DDMYTotal F DY


59/78

(atised Dissatised Average*

,

.

4

5

+*

+,

+.+4

+5

,*

+8

.

++

-,9-/1

++

Out of F res;ondents w'i)' 'a-e -ending %a)'ines6 HHKKY (D* are

fully satis&ed $y t'e ser-i)es and 'ygiene ;ro-ided $y t'e e:isting

-endors to t'e%6 FFHY (DD* 'a-e a-erage satisfa)tion w'ile DDMY

(* are not satis&ed

H 3ow is t'e taste of $e-erage(s* ;ro-ided $y t'e e:isting

-ending %a)'ineU

O;tions No of Res;ondents0n Nu%$ers 0n Y

Good D FHYSatisfa)tory D HHKKYPoor F KKYTotal F DY


60/78

+8

-

+,

(atis'actoryPoor

Good

0t 'as $een seen t'at out of F res;ondents w'i)' 'a-e -ending

%a)'ines6 HHKKY (D* 'a-e t'e a-erage satisfa)tion in t'e taste

of $e-erage(s* ;ro-ided $y t'e e:isting -endors (satisfa)tory*6 w'ile

onlyFHDY (D* says t'at t'e taste is good6 (good* But we also got

so%e res;ondents KKY (F* w'i)' does not li9e t'e taste of $e-erages

;ro-ided $y t'e e:isting -ending %a)'ine6 (;oor*

M .ode of ta9en -ending %a)'ine $y )onsu%er

O;tions Nu%$er of

Res;ondents0n No 0n YPer%anent fa)ility D HHKKYRental DM HYTotal F DY

+8+4 Purchased

!ental


61/78

Out of F res;ondents6 HHKKY (D* 'a-e t'eir own -ending %a)'ine at

t'eir wor9;la)e6 w'ile HY (DM* are using -ending %a)'ine

on rental $asis

2or w'at ;ur;ose do you use your -ending %a)'ineU

A* OL)e Pur;ose B* Personal Pur;ose

C* Ot'er

OL)e F MMYPersonal HKKYOt'er MYTotal F DY

O:ce Personal Other

*1

,*1

.*1

4*1

5*1

+**1

,- , 8(eries ,

(eries +

0f /O NOT 3AVE6

D No of Consu%er w'o ful& l t'ere re?uire%ent $y -arious%ode

O;tions No of Res;ondents0n No 0n Y

Owned Pantry 2a)ility HKMYOutside Vendor D DFYTotal M DY


62/78

,6

+8O#ned Pantry &acilityOutside Vendor

Out of F res;ondents w'i)' do not 'a-e -ending %a)'ine at

t'eir wor9;la)e6 HKMY (* 'a-e t'eir own ;antry fa)ility for t'e

ful&l%ent of 'ot $e-erage re?uire%ents w'ile DFY (D* ta9e

t'e ser-i)es fro% outside -endors

Nu%$er of )onsu%er ;refers an in,'ouse fa)ility w'ere t'ey

)an get $e-erages ready to ser-e


5es HDYNo KYTotal M DY

,.,,

Colu%n

7es

0o

A))ording to t'is )'art6 out of M res;ondents6 HDY (* ;refer in,

'ouse fa)ility w'ere t'ey )an get $e-erages ready to ser-e6 w'ile

KY (* do not s'ow t'eir interest towards an in,'ouse fa)ility


63/78

F 8'i)' -ending %a)'ine you ;refer at your wor9;la)eU


Godrej DK FDFY

Nes)afe DF KMY4i;ton M DFYNot 0nterested DHMYTotal M DY

Godrej 0esca'e $ipton 0ot Interested

*

,

.

4

5

+*

+,

+.

+4

+5

,*

3ere we )an see t'at out of M res;ondents w'i)' do not 'a-e -ending

%a)'ine6 FDFY (DK* s'ows interest in ta9ing ser-i)es of Godrej!sVending %a)'ine at t'eir wor9;la)e6 KMY (DF* s'ows interest in

Nes)afe!s %a)'ine6 DFY (M* ;refer 314!s 4i;ton -ending %a)'ines6

w'ile DHMY(* are not interested in 'a-ing -ending %a)'ine

Y of )onsu%er satis&ed wit' )urrent ser-i)e ;ro-ider


/elig'ted D DFYSatis&ed FD MFY

/issatis&ed H DMYTotal M DY


64/78

Delighted(atised

Dissatised

*

+*

,*

-*

.*

+*

-+

/

As t'e )'art s'ows6 DY (D* res;ondents are not satis&ed $y t'e

)urrent -endor!s ser-i)es6 MHHY (MD* are satis&ed6 w'ile DHY (*

are delig'ted wit' t'e ser-i)es

H Y of )onsu%er satis&ed wit' t'e 'ygiene le-el of t'e

$e-erages )urrently used $y t'e%

O;tions No of Res;ondents0n No 0n YD DFY

Satis&ed D MFY/issatis&ed DH DMYTotal M DY

Delighted (atised Dissatised

*

/

+*

+/

,*

,/

+*

,+ +/

On t'e $asis of t'is )'art we )an say t'at only DFY (D* are

delig'ted wit' t'e 'ygiene le-el of t'e $e-erages )onsu%ed $y t'e%6

HMHY (D* are satis&ed w'ile FMY (DH* are dissatis&ed


65/78

C'a;ter H


66/78

2indings =Con)lusion


67/78

2indings

4arge nu%$er of go-ern%ent = ;ri-ate organiation uses Vending.a)'ine

Custo%er t'in9 t'at $rand na%e of t'e )o%;any )an in


68/78

C'a;ter M

Suggestions =


69/78

re)o%%enda,tion)Suggestion

o T'e Co%;any s'ould ad-ertise its VEN/0NG .AC30NESO41T0ON as a result )usto%er would aware a$out oursolution

o Today Pri)e $ased )o%;etition is s9yro)9eting so if itis ;ossi$le T'at Co%;any )ut down its -ending %a)'ine and;re%i:es

o

/uring t'e sur-ey 0 got t'e de%and of CV. so 0 would li9eto suggest to t'e )o%;any ;ro-ide t'ese ty;e of -ending%a)'ine

o T'e sales = %ar9eting oL)er of t'e )o%;any s'ould regular-isit to t'ese ;la)es so t'ey )an easily get t'e re?uire%entof t'e )usto%er regarding -ending %a)'ine

o Co%;any s'ould ;ro%ote its -ending %a)'ine t'roug')ano;y and road s'ow

o Co%;any s'ould do %all a)ti-ities on)e in a wee9 $e)ause itis ne)essary to ;ro%ote t'e 'ig' in-ol-e%ent -ending;rodu)t


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Re)o%%endation

D PRO/1CT

Godrej s'ould ;ro-ide di@erent outlet for di@erent ;rodu)t

PR0CE

Pri)ing stru)ture ;lays an i%;ortant role $rand de)isions T'ust'e ;ri)e s'ould $e )o%;etiti-e or slig'tly lower t'anot'er $rand

/ue to entry of do%esti) ;layer in 0ndian %ar9et t'e ;ri)es area@e)ted Now a day so%e ot'er $rands are a-aila$le e-en atlower ;ri)es t'an our $rands due to w'i)' )onsu%ers are s'iftingto usage of t'ose lower ;ri)e $rands

F P4ACE

Sele)tion of seg%ent always a@e)ted 0t s'ow $rand e?uity 0nJai;ur godrej 'a-e %ajor seg%ent is go-ern%ent6 railways)anteen6 )oa)'ing et)

/istri$ution networ9 of -ending s'ould $e ;ro;er ot'erwiseso%eti%es due to t'e una-aila$ility ;ro%otion is a@e)ted

PRO.OT0ON


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T'ere s'ould $e %ore e@orts and de-elo;%ent to i%;ro-e t'e?uality of ;ro%otional ;rogra%s

Pro-ide so%e o@er to t'e )usto%er

Ca%;aigning )an i%;ro-e t'e awareness

Attra)ti-e ;oster of ;rodu)t s'ould $e ;la)ed at a nu%$erof ;la)es

4i%itations

E-ery resear)' 'as its own li%itation 0t is not ;ossi$le t'at are sear)'

is a))o%;lis'ed wit'out 'a-ing $ounding and li%itation T'ere are

always so%e s'ort )o%ings w'i)' )o%e into t'e way of a))o%;lis'%ent

of a ;arti)ular resear)' study 0t is al%ost i%;ossi$le for resear)' toget away fro% it 2ollowing are t'e few li%itation of t'e ;arti)ulars

resear)' study+

0n t'e ;arti)ular resear)' t'e study duration was li%ited to ti%e

of a few wee9s6 so 'a-ing a li%ited ti%e s;an of wor9 on t'at

;roje)t So%e ti%e t'e )ostu%er does not re-eal t'e )orre)t infor%ation

so $iases )o%e T'e life of t'e ;eo;le in %etro;olitan )ities is running so fast

T'ey don!t 'a-e %u)' ti%e to gi-e re;ly

T'e ad%inistrator or -ending and AV solution in )'arge of

target ;la)es are not easily ;re;ared to tell a$out t'e -ending

and AV solution infor%ation w'i)' t'ey using

T'is &eldwor9 is )on&ned to a single )ity Jai;ur only t'erefore

study does not re-eal t'e e:a)t %ar9et )ondition

.ostly ;eo;le are not %u)' aware a$out t'e ad-an)ed Vending

%a)'ine 3u%an error is una-oida$le


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Con)lusion

At t'e ti%e of sur-ey it was found t'at so%e of t'e 3os;itals6 industry6Ban9s6 ;la)es owners using t'ese -ending ;rodu)ts and so%e are notAll t'e 'os;itals6 industries6 Ban9 ;la)es owners w'o are using anyty;e of -ending ;rodu)t6 t'ey all are really a;;re)iate t'e GO/REJ-ending ;rodu)t and i%;le%ented in t'eir ;la)es 0 felt so wonderful tosee t'e $rand loyalty of t'e )usto%er towards t'e ;rodu)t of GO/REJT'e ;roje)t 'as $een su))essfully )o%;leted and it is 'el;ed us tounderstand t'e %indset of t'e res;ondents and t'e ways t'at anorganiation s'ould follow to always retain t'eir )usto%ers T'is;roje)t )an 'el; t'e organiation to get )lear insig't a$out t'e)usto%er taste and ;referen)es T'is 'el;s t'e organiation to e:istsu))essfully in t'e $usiness en-iron%ent


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APEN/0uestionnaire for t'ose w'o do not 'a-e Vending

.a)'ine

D* 8'i)' 'ot $e-erage(s* you are using at your wor9;la)eU

0 Tea 00 Co@ee 000 Sou;

* 3ow do you ful&ll your Tea> Co@ee> Sou; re?uire%entsU

0 Own ;antry fa)ility 00 Outsider Vendors 000Ot'ers

(Please S;e)ify*ZZZZZZZZZZZZZZZZ

F* 8'at is t'e sta@ strengt' of your organiationU

0 Below DH 00DH,F 000FD,H 0V A$o-e H

* 3ow %u)' is t'e daily )onsu%;tion of $e-erage(s* in )u;sU

Tea Co@ee Sou; Total

H* 8'at are t'e %ont'ly )osts in)urred on 'ot $e-erage(s*U


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M* 8ould you ;refer an in,'ouse fa)ility w'ere you )an get $e-eragesready to ser-eU

0 5es 00 No

* 8'i)' Vending .a)'ine you ;refer at your wor9 ;la)eU

0 Godrej 00 Georgia 000 A%eri)ana

0V Ot'ers

(Please S;e)ify*ZZZZZZZZZZZZZ

K* 8'i)'


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00 Rental O@er of Vending .a)'ine wit' Pre%i:

uestionnaire for t'ose w'o 'a-e Vending .a)'ine

D* 8'i)' Co%;any!s Vending .a)'ine you are using = w'i)'%odelU

0 Godrej 00 Georgia 000 A%eri)ana 0V Ot'ers

(Please S;e)ify*ZZZZZZZZZZZZZZZ

* 8'i)' Co%;any!s Pre%i: you are using ;resently at your wor9;la)eU

0 Nestle 00314 000 Godrej 0V Ot'ers

(Please S;e)ify*ZZZZZZZZZZZZZZZ

F* 8'i)'


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Tea Carda%o%

Ginger 4e%on .asala Plain TeaBags

Co@ee 0nstantCo@ee

Classi)Co@ee

/eliteCo@ee

Bla)9Co@ee

CafX.o9a

Sou; To%ato .i: Veg Sweet

Corn

Ot'er

8'itener

Nor%alSugar8'itener

4owSugar8'itener

Nor%alSugarCrea%er

Ot'er /rin9ingC'o)olate

7eserBada%.il9

* 3ow %u)' is t'e daily )onsu%;tion in )u;sU


H* Are you aware of t'e Godrej /igital Vending .a)'inesU

0 5es 00 No

M* Are you satis&ed wit' t'e ser-i)es and 'ygiene ;ro-ided $y t'ee:isting -endorU

0 Satis&ed 00 A-erage 000 /issatis&ed

* 3ow is t'e taste of $e-erage(s* ;ro-ided $y t'e e:isting Vending.a)'ineU

0 Good 00 Satisfa)tory 000 Poor

K* T'roug' w'at %ode 'a-e you ta9en t'e -ending %a)'ineU

0 Pur)'ased (Cost = /ate of Pur)'ase*ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

00 On Rental Basis (8'at is t'e Rental O@er*

ZZZZZZZZZZZZZZZZZZZZZZZ Z ZZ ZZ Z

* 8'at is t'e )ost of ;re%i:esU

Na%e of Pre%i: Cost Per 7G

D* Are you aware of t'e $enefits of t'e Godrej Vending .a)'ineU


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Para%eters 5es No3ygieneSer-i)eCost

DD* /o you want Godrej to send ;ro;osal for,

0 Outrig't Pur)'ase of Vending .a)'ine wit' Pre%i:es

00 Rental O@er of Vending .a)'ine wit' Pre%i:es

000 Pro;osal for Pre%i:es

Bi$liogra;'y

BOO7S+,

P'ili; 7otler = 7eller

CR 7ot'ari


78/78

Sangeeta Agarwal

8EBS0TES+,;

wwwgodrej)o%;wwwgoogle)o%

;wwwanswers)o%

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