AG & FOOD CAREER GUIDE2018 - 2019 MEDIA KIT

ABOUT THEAG & FOOD CAREER GUIDE

The Ag & Food Career Guide is a career resource for students and

professionals across North America interested in careers within the industry.

The guide provides branding recognition for elite ag and food organizations;

a direct connection to students and professionals interested in ag and food

careers; and educational content that engages and sustains readership.

SPECIAL SUPPLEMENT TO AGRI MARKETING MAGAZINE

AGE: JUST A NUMBER? • POWER UP YOUR RESUME • LOOKING TO THE FUTURE: DISTANCE EDUCATION PROGRAMS

UNWRITTEN RULESFOR SUCCESS ON THE JOB

AG & FOOD CAREER GUIDE

WORKPLACE DRESS CODES 101

2017 / 2018 • CANADIAN 10TH EDITION

SPECIAL SUPPLEMENT TO AGRI MARKETING MAGAZINE

AGE: JUST A NUMBER? • POWER UP FOR A GREAT RESUME • LOOKING TO THE FUTURE: DISTANCE EDUCATION PROGRAMS

INSIDE: MORE THAN 20 FEATURED AGRICULTURAL EMPLOYERS

AG & FOOD CAREER GUIDE

UNWRITTEN RULES FOR SUCCESS ON THE JOB

2017 / 2018 • U.S. 11TH EDITION

DISTRIBUTION

The guide is published by AgCareers.com. Both U.S. and Canadian editions are

available. This resource guide reaches more than 25,000 people across North

America:

Distributed by more than 150 unique university and college

ag departments, career services offices, and faculty. Also

distributed by nearly 50 other educational organizations such

as FFA and Jobs for America’s Graduates (JAG).

AgCareers.com distributes the Career Guide at career fairs

and industry events in a variety of industry sectors and

across North America.

Advertisers also receive copies for distribution at tradeshows

and career fairs.

Further reach to students and industry professionals gained from

the availability of online editions of the Employer Guides:

US Edition - http://www.agcareers.com/career-guide/2017/US/

Canadian Edition - http://www.agcareers.com/career-guide/2017/CDN/

Additional promotional exposure via social media to

AgCareers.com’s network of more than 40,000 followers.

EDITORIAL CONTENT

The guide provides helpful career search advice with informational articles on

resumes, interviews, references and other hot topics.

This variety of editorial content extends the shelf-life of the piece, and truly

helps the publication become a guide for students as they go about their career

search. 2017 articles included:

• Power Up Your Resume!

• Preparing for a Video Interview

• Unwritten Rules for Success on the Job

• Workplace Dress Codes 101

• Age: Just a Number?

• Navigating Conflict

AgCareers.com frequently interviews employers for this content, and advertisers

are given the first opportunity for input.

7Ag & Food CAreer guide

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by Erika Osmundson, AgCareers.com Director of Marketing & Communications

POWER UPyour res

ume!POWER UPyour res

ume!

HAVING A GOOD RESUME is one thing that can be the difference between the garbage can and a chance at an interview. But, a GREAT resume can move you to the top of the inter-view schedule! While there are many keys to a GREAT resume, one that can go a long way is using power words.

Not to downplay the importance of the basics, you’ll want to make sure that you focus on crucial aspects of any good resume, such as:

• Clear, complete contact information• A concise and well-formatted layout• Thorough review of information• Grammatically accurate and proofread

Beyond the basics, there are a lot of opinions on what to include and what not to include, the right length, the order, and more, but power words are generally agreed upon as one of the best ways to articulate your experience and catch the reader’s attention.

Employers receive a lot of resumes and finding ways to standout can be difficult. A common mistake is listing your work experience, resembling a job description. Power words, also known as action words, can easily be used when outlining your experience and spice up your resume to make it stand out.

Power words are those words that describe the action taken, typically the past tense of a verb. Think about it from a standpoint of engaging your reader. As you develop this section, begin your

bullets with a powerful action word to describe what you’ve done. There are power words that are more engaging than others. Rather than ‘I sold…’ try something like ‘I strengthened sales…’. Instead of ‘I planned…’ try ‘I executed…’. While sold and planned are action words, the more descriptive and engaging words “strengthened” and

“executed” resonate and leave an impression.

Power words are also something to pay attention to in the job description itself. Are there action words used in the description that you could also use in your resume? With so many resumes being submitted online and screened by automated systems, matching up and utilizing similar power words is one more way to help increase the chances that your resume makes it through the automated screening.

Use power words in your objective or purpose statement, qualification profile, achievements, education, and other areas that you might choose to include on your resume. The goal is to try to include a variety of action words that accurately depict what you have done and the experience you’ve had. To the right, check out some of our favorite power words to help spark your resume writing creativity!

Bonus Tip: Action or power words make it easier to include measurables with your work experience. Measurables or quantifying your actions/success is another key to a GREAT resume.

11Ag & Food CAreer guide

STAGING THE INTERVIEW SPACE Pick a location that is quiet and will be immune to interruptions from roommates and others. Avoid public spaces that will have lots of background noise. Ensure the space is well-lit and clean. Pick an uncluttered background, preferably a blank, neutral-colored wall. Do not sit in front of a window as it may cause a glare on the screen. If there are items in the background, make sure they convey a positive image.

TEST THE TECHNOLOGYTest, retest, and test again. Have a friend initiate a conversation with you and ask them to provide feedback on your background area, lighting and volume. Also take this time to adjust the height of your camera, ensuring that the webcam is eye-level with you while sitting. Make sure you know how to utilize the microphone and video capabilities, and familiarize yourself with basic troubleshooting tips for the online platform. You may even suggest a test call with the employer to flush out any problems prior to the interview. This will likely make you (and the employer) feel less nervous! Unfortunately, technology is unpredictable and it is still possible to experience a glitch during the interview. If problems arise, remain calm and polite while you troubleshoot.

CONFIRM TIME ZONES An employer benefit of video interviews is connecting with candidates across the globe. Therefore, it is likely that you may not be in the same time zone as the employer. Ensure that you are clear as to what time zone your interview is scheduled for so as to avoid an embarrassingly late (or early) login!

DRESS PROFESSIONALLYFrom head to toe! Pajama bottoms are never appropriate for an interview, even if you think you won’t be seen below the waist. Not only does dressing the part help mentally prepare you for a successful interview, but you also need to be dressed appropriately in case you need to stand up at any point.

FOCUS ON THE WEBCAM You will be tempted to look at the screen, but instead focus on the webcam. This will give the appearance of eye contact with the interviewer(s). When looking at the screen it appears that you are avoiding eye contact and it’s more likely that you’ll get distracted looking at the video of yourself.

Following these steps will generate a positive interview experience for you and the employer. Being prepared allows more time for to learn about the employer and for them to learn about

you. After all, that’s the point of an interview, regardless of

how it’s hosted.

IN AN EFFORT TO MINIMIZE travel expenses and efficiently navigate the hiring process, an increasing number of employers are utilizing Skype and other online platforms to conduct interviews. While the dialogue will mimic that of an in-person interview, a virtual interview requires additional preparation and attention to detail from the job seeker.

FIRST IMPRESSIONUnlike an in-person interview, you won’t be able to make the first impression with a firm handshake. Instead, an employer’s initial perception of you will likely be formed when viewing your user account. Ensure that your username is professional and is accompanied by a professional headshot if you include a picture. You may consider setting up an account that is reserved for professional interactions and utilizes your first and last name as your username, making it easy for employers to find you.

UTILIZE PROPER EQUIPMENT Avoid using your cell phone for the interview. Alerts and calls will be distracting to you. If you do not own a device with a webcam and/or microphone check with your college or local library for their equipment availability. Whatever you choose to use, familiarize yourself with how to operate it in advance. Also, a reliable internet connection is key!

PREPARING FOR A VIDEO INTERVIEWby Kristi Sproul, AgCareers.com Education & Marketing Specialist

“PAJAMA BOTTOMS ARE NEVER APPROPRIATE FOR AN INTERVIEW.”

by Danielle Tucker, AgCareers.com Marketing Intern

IT IS CONVENIENT when all the rules are laid out for us. However, there are many rules that companies simply expect you to know. As an employee, there are unwritten rules to follow in the workplace. You may be wondering, what are these rules? The norms of the work environment can vary from place to place, but here are some guidelines to follow that may help you reach your goals and stand out as a great employee. Though they may seem obvious, you may find that they will challenge you on the job.

ASK (GOOD) QUESTIONSDon’t be afraid to ask questions, especially if you are new on the job. It’s better to ask someone than make mistakes right off the bat. No one is perfect and it will be common to make mistakes but try to minimize them and provide quality work by asking for help. However, if your supervisor gives you a packet to read, you don’t read it, and then you ask about something that was clearly stated in the packet, this might irritate your supervisor. Be resourceful and seek out simple solutions to see if YOU know the answer before asking someone. There will be moments where you’ll have to figure it out on your own.

HAVE A POSITIVE ATTITUDEIf you want to be successful, you will want to develop a positive attitude. This goes for more than just your job. It’s important that you value yourself and believe in yourself if you want to lead

a life of success. Developing a positive mindset not only helps you be successful, but also influences those around you and improves the work environment.

BUILD RELATIONSHIPSYou may be familiar with the song High School Never Ends by Bowling for Soup, and that can be very true in some work environments. Drama and gossip have not disappeared and will try to creep back into your life at the workplace. Avoid it and do your best to not become involved. Spread good things about people and try to bring them up. Say positive things to people to help build relationships. Be helpful and kind in every situation and show respect to others. When the time comes, mentor others when they need help because someone else will probably do the same for you. Building a network of people who respect you can be very powerful in leading you to success.

SOCIAL MEDIA PROFESSIONALISMSocial media plays a huge role in not only our leisure time, but also at work. There are many stories about employees who get fired or even potential employees that don’t ever get hired because of their social media profiles. It’s important to keep certain things in life private. Privacy settings on social media accounts don’t truly mean they are private. With proper connections, almost anyone can see your posts and word gets around fast.

Refrain from speaking poorly about work, co-workers, and even your boss on social media.

They say a picture is worth a thousand words and for your boss, it can mean one: fired. Don’t post photos that are inappropriate for the workplace. Some work environments might not care about your social media posts, but it’s better to be safe than sorry. Maintaining professionalism also helps you build a better reputation if you were to ever switch jobs or positions.

LISTEN AND BE COACHABLEYour mentors, supervisors and co-workers might know a thing or two about the job. Be willing to listen to others and learn from them. Be sure to engage in conversation to let people know you are listening. Don’t decide to pull out your phone like you might do to your friends in the middle of a conversation. Put down the distractions and show you care about the people teaching you. Acknowledge others, thank them for their time, and respect them for helping you. If you are a poor listener and not a coachable person, it makes it difficult for people to be willing to work with you.

THE THREE P’SBe Proactive, Prepared, and Productive. Yes, college helps prepare us for the workforce, but work is not class. Sleeping, showing up late, not showing up at all or being incredibly distracted must be put in the past. Procrastinating,

Unwritten Rulesfor Success on the Job

14 Ag & Food CAreer guide

ADVERTISEMENTS

The Ag & Food Career Guide is a resource for students and professionals highlighting

the top businesses within the agricultural and food industries, and helps them to

better understand all of the fantastic career opportunities available.

Who should advertise?

Agriculture and food employers that are actively recruiting and hiring students and

professionals for both internship and full-time positions.

What should you advertise?

Organizations use their full-page ad to introduce their company to candidates,

discuss their mission, inform readers about their internships, training programs and

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Online Reach for Added Exposure

As a thank you to our advertisers, we will additionally include the following:

• Company video pop-out windows included in online advertisement

• Inclusion of advertisers’ website links with relevant jobs in online edition(s)

featuring the AgCareers.com Career Profiles

• Career Guide Thank You banners on AgCareers.com homepage featuring

logos of advertisers

• Advertisements shared on AgCareers.com social media channels

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The Valent Group of Companies

52239 Valent Group AGCareers Print_5-rev.indd 1 6/27/17 1:44 PM

A place where you can make a difference.At CHS, everything we do is focused on helping

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Employees who care about making a difference

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To find out more, and see how you can make a

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© 2017 CHS Inc.

CHS_AgCareersGuide_2017.indd 2 6/30/17 1:00 PM

BCS_COM_M7_1575_O.indd 2-16-2017 2:45 PMSaved at NonePrinted At Client BayerMedia Type MagazineLive 196 mm x 259 mmTrim 216 mm x 279 mmBleed 222 mm x 285 mmJob Title Agri Tech Program InsertionPubs Agri Tech ProgramAd Code None

DEPARTMENT:

APPROVAL:

Art Director Copywriter Acct. Manager Studio Artist Proofreader Traffic Production

Addl. Notes: None

SCIENCE FORA BETTER LIFEFinding solutions to some of the world’s most urgent challenges

INVESTING$1 billion annually in research and development

INNOVATIONAdvancing agriculture through innovation

MAKING A DIFFERENCESupporting communities where we live, work and play through fi nancial contributions and hands-on philanthropic efforts

INVESTED IN INNOVATION.

LEARN MORE ATwww.CropScience.Bayer.us

FOLLOW US@Bayer4CropsUS

© 2017 Bayer CropScience LP, 2 TW Alexander Drive, Research Triangle Park, NC 27709. Always read and follow label instructions. Bayer and the Bayer Cross are registered trademarks of Bayer. For additional product information, call toll-free 1-866-99-BAYER (1-866-992-2937) or visit our website at www.CropScience.Bayer.us.

INVEST IN THE FUTURE

Grow the talent pipeline to your organization, and connect with top candidates

in the industry; participate in the 2018-2019 AgCareers.com Ag & Food

Career Guide.

Your investment per full-color, full-page ad:

U.S. Edition $2,500

Canadian Edition $1,900

$1,000 deposit is required to hold your spot.Space is available on a first come, first serve basis. Only full-page ad sizes available.

Ad Reservation & Materials Deadline: August 1, 2018

Advertising specs:

Bleed Page Size — 8.375’’ x 11.125’’

* Trim Page Size — 8.125’’ x 10.875’’

All “live” matter should be within an inch of all edges. 7’’ x 10’’ is the “safety area.”

All graphics and photos used in creating the ad should be 300 dpi, CMYK files.Final

press-ready, high resolution PDFs with the bleed pulled (crop marks

included) should be submitted when the ad is completed.

1 page bleed8.375’’ w x 11.125’’ h

1 page8.125’’ w x 10.875’’ h

* Trimmed Page

To reserve your spot, fill out the order form below, or contact:

AgCareers.comagcareers@agcareers.com800-929-8975

YES, reserve page(s) for my organization to participate in the 2018 - 2019 Ag & Food Career Guide!

US Edition Canadian Edition Both

Company Name:

Contact Name:

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If you prefer to mail or fax your information:

AgCareers.com1531 Airport Rd.Ames, IA 50010Fax: 515.233.7187

www.agcareers.com

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