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iMedia BRAND SUMMIT 23rd-26th May 2016@Okinawa Zanpamisaki Royal Hotel

AFTER SHOW REPORT

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■Contents

1. BRAND SUMMIT 2016 Summary

2. Sponsors

3. This Year’s Theme & Keynotes

4. Schedule

5. Photo Report

6. Attendee List

7. Analysis of Brand Attendees

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1. BRAND SUMMIT 2016 Summary

Event Name: BRAND SUMMIT 2016

Date: May 23rd – 26th ,2016

Venue: Okinawa Zanpamisaki Royal Hotel (Okinawa, JAPAN)

Organizer: Comexposium Japan K.K.

■What is BRAND SUMMIT?

This educational 4 day conference where the top brand marketers converge from

inside and outside of Japan has started in 2011. 300 marketers leading distinguished

brands of Japan and overseas will join together for 4 days and 3 nights to focus and

exchange ideas about the latest brand management cases and challenges they face

today. This global conference, largest in Japan, is the place for you to identify

guidelines for the future of your company brand and to build firm relationships between

other influential brand marketers in the Asian market.

We focus particularly on participation of brands overseas and company executives tin

order to introduce the deep insights of their marketing strategy to the marketers of

Japan and to create opportunities to develop a network that leads the business to an

international stage.

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2. Sponsors

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3. This Year’s Theme & Keynotes

■Theme

DISCOVERY OF A NEW JOURNEY～ New eyes for smart branding in this connected era ～

■Keynote Session

Keynote１“Marketing Potential on Wearable”

Preon Moxcey

FOSSIL Group Inc.

VP & GM for Wearable Technology

Keynote2

“Designing an Agency for the Connected Age”

Jay Zasa

R/GA SVP, Executive Creative Director, Campaigns

Keynote Fireside Chat“Marketing Innovation Led by Integration of Digital Technologies”

Liu Xiqiao

J&J Japan Consumer Company

Marketing/Marketing Director

Midori Kowada

Lion k.k

Director of Advertising

Isao Fujimura

YAMASA CORPORATION K.K

Marketing Department/General Manager

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3. Schedule

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5. Photo Report

Preon Moxcey from FOSSIL Group Inc. on stage as Keynote Day1. Networking Cocktail Party (top) & Dinner (bottom)

Round Table Discussion Presentation Stage

Wrap Up Session

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6. Attendee List

■Brand Attendees 120

■Partner Attendees 220

Total 340

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Brand Attendees: 120

Adobe Systems Co., Ltd.

Akindo Sushiro Co.Ltd.

ALL NIPPON AIRWAYS CO.,LTD.

ANA HOLDINGS INC.

Asahi Breweries,LTD.

at home CO,Ltd

BACARDI JAPAN ltd.

Canon Marketing Japan Inc.

CHINTAI Corporation

Cisco Systems G.K.

Daiichi Sankyo Healthcare.CO.,Ltd.

DAIICHIKOSHO CO., LTD.

DAIKIN INDUSTRIES,LTD

EZAKI GLICO CO.,LTD

FUJIFILM Corporation

FUJITSU LIMITED

Gap Japan K.K.

Häagen-Dazs Japan,Incorporated.

HOUSE FOODS CORPORATION

HOUSE FOODS GROUP INC.

HOUSE WELLNESS FOODS CORPORATION

Isetan Mitsukoshi Holdings Ltd.

Japan Airlines Co., Ltd.

Japan Post Co.,Ltd.

JIMOS CO.,LTD.

Johnson & Johnson K.K. Consumer Company

K-Opticom Corporation

K.K. DeAgostini Japan

KAGOME.Inc

Kao corporation

KENTUCKY FRIED CHICKEN JAPAN LTD.

Kirin Company, Limited

Komehyo Co.,Ltd.

KOSE Corporation

Lenovo Japan Ltd

Lexus International（Toyota Motor Corporation）LIFENET INSURANCE COMPANY

Lion Corporation

mandom corp.

McDonald’s Company (Japan), Ltd.

Morinaga Milk Industry Co., Ltd.

Morishita Jintan Co.,Ltd.

MOS FOOD SERVICES, INC.

NEC Management Partner, Ltd.

NEXT Co., Ltd.

NIPPON TELEGRAPH AND TELEPHONE WEST CORPORATION

Nitori Holdings Co.,Ltd

Nomura Real Estate Development Co., Ltd.

NTT DOCOMO, INC

NTT Plala Inc.

Oriental Land Co,Ltd

Panasonic Corporation

PARCO CO LTD

PEACH JOHN CO.,LTD.

Rinnai Corporation

Saga Prefecture Government

Sales On Demand Corporation

Sanrio Company, Ltd.

Sanrio Entertainment Co.,Ltd.

Santen Pharmaceutical Co., LTD

Sapporo Breweries Ltd

Seiyu GK

Shiseido Japan Co., Ltd.

Sony Marketing（Japan）Inc.

Sony Mobile Communications Inc.

STAFF SERVICE HOLDINGS CO.,LTD.

SUNTORY HOLDINGS LIMITED

SUNTORY LIQUORS LIMITED

Suntory Wellness Limited

TableMark Co.,Ltd.

Tempur Sealy Japan Ltd.

U-CAN,INC.

Unilever Japan Customer Marketing K.K.

USJ Co., Ltd.

WOWOW INC.

Yahoo Japan Corporation

Yamaha Music Japan Co., Ltd.

YAMASA CORPORATION

DAIWA HOUSE INDUSTRY CO.,LTD

Golf Digest Online Inc

Japan Tobacco Inc.

New Balance Japan, Inc.Fossil Japan Inc.

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90 Seconds Japan Co., Ltd.

adflex communications, inc

Adobe Systems Co., Ltd.

Agile Media Network Inc.

Akamai Technologies GK

All About, Inc.

Allied Architects, Inc.

Amazon Japan K.K.

andus Inc.

App Annie Japan K.K.

App-CM.Inc

Asahi advertising inc.

ASATSU-DK INC.

ATARA, LLC

BBmedia Inc.

beBit,Inc.

BRIGHTCOVE INC.

Business Search Technologies Corporation

CMerTV, Inc.

Colleagues

comScore Japan K.K.

CREATORS MATCH Ltd.

Crevo Inc.

CyberAgent, Inc.

CyberBuzz, Inc.

D.A.Consortium Inc.

Datorama Japan Inc.

Delphys Interactive Corporation

DeNA Co., Ltd.

DENTSU INC.

Digital Identity Inc.

Donuts Co. Ltd.

Epsilon International

eureka, Inc.

EventRegist Co., Ltd.

every. Inc

Excite Japan Co., Ltd.

FIVE Inc.

FreakOut. Inc.,

Fuller,Inc.

Gaiax Co.Ltd.

GeeeN, Inc

Geniee Inc.

Google Inc.

Gunosy Inc.

hacal Inc.

Hakuhodo DY digital Inc.

HAKUHODO Inc.

HALLHEART Inc.

HITOKUSE Inc.

i-mobile Co., Ltd.

IKEMU JAPAN K.K

IMJ Corporation

INCLUSIVE Inc.

INFOBAHN Inc.

INTAGE Inc.

Integral Ad Science Japan K.K.

intelish, inc.

Interspace Co., Ltd.

IREP Co., Ltd.

Kaizen Platform, Inc.

KPI Solutions Co.,Ltd.

Kurashicom

lancers.inc

Legoliss inc.

Logly, Inc.

MediaMath, Inc

Meltwater Japan K.K.

MicroAd,lnc.

Mitsubishi Corporation

Moat Inc

MomentumK.K.

Netyear Group Corporation

NEXTAGE Dentsu Inc.

Nielsen Co., Ltd.

Omnibus K.K.

OPEN8 Inc.

OPT,. Inc.

Outbrain Japan K.K

parwave

Principle Co., Ltd.

Recruit Holdings Co Ltd.

Retty.inc

ROBOT COMMUNICATIONS INC.

s1o Interactive Inc.

SCSK ServiceWare Corporation

SmartNews, Inc.

SnSnap inc

SPARKJAPAN Co.,Ltd.

Sprinklr Japan KK

Sprocket, Inc

Supership

TABI LABO inc

Teads Japan K.K.

THECOO Inc.

Toyo Keizai Inc.

Treasure Data Inc.

TubeMogul K.K.

TV Asahi Corporation

Twitter Japan K.K.

UNCOVER TRUTH Inc.

Viibar Inc

Wondershake, Inc.

xAd Japan, GK

Yahoo japan Corporation

Yumemi, Inc.

ZERO START CO., LTD.

Partner Attendees: 220

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7. Analysis of Brand Attendees ①

Percentage of Decision-Makers

Brands Classified by post

Approve 34.5%

Evaluate/ Select20.7%

Plan/Propose

16.4%

Plan16.4%

Purchase6.9%

Research/Analyze

1.7%

Others3.4%

CEO/Director4.3%

Manager 36.2%

Chief 15.5%

Others44.0%

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Brand Breakdown by Industry

IndustryNumber of

Attendee

Food/Beverage 26

Cosmetics/Sanitary Goods 10

Electronics 9

Retail 9

Service 7

Fashion/Fiber 5

Construction/Real Estate/Housing 5

Toys/Household Items/Commodity 5

Communication 5

WEB/Online Media 4

Press/Media 4

Automobile/Transportation Equipment 4

Chemical/Steel/Other Material 3

Medicine 3

School/Education 2

Public Institutions/Organizations 2

Finance/Insurance 1

Others 12

7. Analysis of Brand Attendees ②

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iMedia Brand Summit Show OfficeComexposium JapanK.K.601 Keyakizaka Terrace, 6-15-1 Roppongi, Minato-kuTokyo, Japan 106-0032

E-mail imedia@comexposium-jp.comTel (+81) 3-5414-5430Fax (+81) 3-5414-5431