After 33 years of work...

We just deserved it...

But we keep on going...

About Kramer

A short recap

A look into the history

I’ve founded the company in 1981, when there were hardly any

VCRs in the world and video was a dirty word…

The first product we developed was an image enhancer –

compensating for the quality loss in video tapes.

The machine was called the VS-2.

The image quality that this machine generated

made us known worldwide.

Original Copy

Video in those days looked like this…

This

machine, our

first product,

fixed the

generation

loss problem

and created a

wave of

excitement

world wide

A look into the history

14 European

Magazines with

front cover stories!

Some headlines –

1983

A look into the historyA look into the history

And the line started

growing –

Video, Audio, Sync

processors…

And then they

called us: “The signal masters”

Today we have over

1200 products…

A look into the historyA look into the history

Dr. Kramer’s sons receiving on his behalf the Pioneer of AV Award in Orlando, Florida 2013

given by the Infocomm organization.

Our headquarters are in Jerusalem

Sales, support &

distribution offices

located in

25 countries

around the world

Distribution Amplifiers

Switchers and Routers

Control Systems

Format and Standards Converters

Twisted Pair Solutions

Speciality AV Products

Scan Converters and Scalers

Cables and Connectors

Room Connectivity

Accessories and Rack Adaptors

Training leader

Recognized as a leader in the

industry

Malissa Dillman of KUS, named

Infocomm’s 2013 Educator of the

Year (now have 2 on staff)

We have nearly 20 “educators” on

staff worldwide

Trained more than 2,500

customers in more than 100

sessions in over 20 countries in

2013

Kramer UK Wins Manufacturer of

the Year 2013

3

The way of technology:

Evolution and revolution

A short recap

Tectonic plates and technology

FUTURE VIEW (3 years ago):

All will be routed, switched, distributed,

converted via the IP network!

It will happen sooner than anyone of us

predicted, actually, it is already happening

Now!

STREAMING – The way it goes

TMI! (Too Much Information)

Unlike image encoding, video encoding is rarely done in lossless form

No storage medium has enough capacity to store a practical sized lossless video file:

• Lossless DVD video - 221 Mbps

• Compressed DVD video - 4 Mbps

• A 50:1 compression ratio!

Compressed Video Standards

MPEG: Moving Pictures Expert Group

• The only international standard used for

broadcast quality TV and video

• Maintains near broadcast quality

• Includes several standards: MPEG 1,

MPEG 2, MPEG 4 (H.264) and H.265 is

coming in (doubles the compression).

Toshiba (like many others) is moving quickly to adopt and integrate

HEVC (High Efficiency Video Coding) H.265 into their products.

Compressed Video Standards – the proof:

After the passing away of:

Y/C

Component – analog and digital

Composite (almost – in most advanced areas)

VGA (analog PC graphics) that officially should die in

2015 – is quite dead already now...

Now comes an new story:

Some interesting news

The Holy Grail SDI will be changed forever

(most probably will vanish...)

in a couple of years!

!

STREAMING

Live content production nowadays is only SDI based

With new infrastructures and tools this will definitely be

changed to other, more appropriate formats

STREAMING

How come?

A coaxial cable, used for SDI - is unidirectional, an IP

network cable is bidirectional.

Bidirectional means two streams can run in opposite

directions – video in one direction while video / control

and info maybe running in the opposite direction.

Speed? No problem!

STREAMING

Network infrastructures reaching unimaginable data

rates of 30-80 Gb/S have been demonstrated already.

That means that for the broadcasters - only one

infrastructure will be needed – the IP network, on copper

or fiber.

Interesting, isn’t it?

STREAMING

Neuron (Axon) Networked live media production

Neuron is a networked live media production system

based on the open standard AVB that runs on Ethernet.

It’s using today’s massive backbone speed of modern IT

based Ethernet equipment.

The proof is in the pudding...IBC 2013

2

And the the digital cinema

4

8

The visual data growth – a reminder

A typical 35mm movie frame

Easily scanned into digital format

The new standard that is used now

for Digital Cinema is called

4K (UHD)

2-4-8

4K Projectors (4096 × 2160, 30,000 Lumens)

Who needs them?

2-4-8

Typical uses for 4K displays

Digital Cinema theatres (30+ meter screens)

Multiple images on a large screen (multi viewers – Commercial)

Very high resolution images display (NASA, Satellite, medical.)

Surveillance

Industrial process control

2-4-8

LG and 4K already at CES 2012

84-inch "ultra definition" (3840x2160)

2-4-8

2-4-8: only two years later

110” - getting bigger...

2-4-8: two years later

OLED based!

Samsung touts 4K, 98-inch behemoth at IFA, Berlin

2-4-8: two years later

LG with a 77 inch

OLED and

FLEXIBLE TV

CES 2014

2-4-8: two years later

Panasonic’s OLED and Flexible 56”

(CES 2014)

2-4-8: two years later

PROBLEM!

Content – is not really available for the public

Standards – is not finally set.

That’s Halting the train now!

2-4-8

Sony's solution for 4K content is to sell a UHD media

player -- the 4K FMP-X1 - that allows viewers to

purchase content.

The media player retails for $699 and comes bundled

with 10 feature films and video shorts in 4K resolution.

That’s if you buy

A Sony TV...

Too expensive!

2-4-8

So competition

stepped-in:

Nanotech’s

NUVOLA – a

$300 player:

Getting better!

2-4-8

Frame rates:

24? 25? 30?

50/60? 120? 300?

All are viable options.

The roadmap for 4K standards hadn't been expected to

be in place until after 2020...but reality will force it to be

much earlier!

Standards?

4K Support

The HDMI 1.4 specification added support for extremely

high video resolutions. However, HDMI 1.4 is NOT fast

enough for 4K/p60 connectivity!

So, HDMI 2.0 was recently launched:

HDMI 2.0

New Features in HDMI 2.0:

Resolutions up to 4K@50/60 (2160p).

Up to 32 audio channels (multi-dimensional immersive audio

experience) and up to 1536kHz audio sample rate

Many more new features...

However, HDMI 2.0 is fast enough for 4K/p60 with 8‐bit color, but NOT fast

enough for 4K/p60 10‐bit color.

Here we go again...

DisplayPort

DisplayPort 1.2 enables full 4K x 2K resolution, 3D

DP 1.2 supports 5.4 Gbps per lane, enough to make possible new displays

that require up to a whopping 21.6 Gbps, like 3D monitors that go beyond

full HD while maintaining a true 120Hz refresh rate.

Full 4K Support!

So what’s new with it?

The new standard that entered the arena was

called

UHDTV or

Super Hi-Vision or

8K

Initiated by NHK Japan

2-4-8

Super Hi-Vision eyes-on:

old news - London 2012 Olympics in 8k

SHARP 8K – 85” LCD

Number of pixels: 7,680 × 4,320 (33.2 megapixels)

Aspect ratio: 16:9

Viewing distance: 0.75 H

Viewing angle: 100°

Frame rate: 120 Hz progressive scan

Bit depth: 12-bit per channel

8K Specs

Basic data: Video

Audio system: 22.2 surround sound (24 loudspeakers!)

Sampling rate: 48 kHz, 96 kHz

Bit length: 16, 21, 24

Number of channels: 24

Upper layer (above ear level): 9 channels

Middle layer (ear level): 10 channels

Lower layer (below ear level): 3 channels

Low frequency effects (sub woofers): 2 channels

8K Specs

Basic data: Audio

The opening and the closing ceremonies of the Olympic

games and the 100m men’s final run were broadcasted

live from London to Tokyo.

The rumors claim that the 2018 FIFA world cup football

games and the 2020 (or even the 2016) Olympics will

be broadcasted live in 8K!

Already done in 8K:

16K video is in development process now!

Expected to be demonstrated at 2020

Proposed resolutions: 15384 x 8640

That’s a whopping 132 MP screen!

Is 8K The last stop? Not at all...

Other news...

New technologies – Quantum Dots

The Math is very simple...

A quantum dot is a Nanocrystal made of semiconductor material that is small

enough to display quantum mechanical properties (resembling the de Broglie

Wave-Particle duality theory)

In simpler words – very tiny LEDs that their size dictates the color they are

emitting. Small ones emit blue, big one emits red (wavelength theory).

A back-illumination of blue LEDS enhances the other colors.

New technologies – Quantum Dots (de Broglie)

New technologies – Quantum Dots

In Practice:

QDs can be added

to LCD backplanes

as a film layer.

Use blue LEDs as

backlight and to

stimulate R,G colors

(LCM=Liquid Crystal

Module)

Built-in electric field

(BEF)

New technologies – Quantum Dots

In Practice:

A comparison

between a QD (top

image) screen and a

regular screen.

The colors are richer

and much more

accurate.

“800Mbps with light bulb WLAN – safe at last!”

“Earlier this year

researchers hit 500 Mbps

with white LEDs

Using a combination of

white, green, blue, and red,

the team ramped that up to

800Mbps, officially putting

Ethernet on notice,

everywhere in sight.”

An old slide presented 4 years ago...

It’s called today Li-Fi

This light-based communication technology, which is

transmitted using light waves instead of existing radio

technology.

It’s today already running at 5 Gb/s...

The path via light needs only 15 percent of the energy

per byte – something that particularly benefits battery-

operated devices.

And now the Fraunhofer institute is behind it!

Li-Fi

Who are they?

A German research institute with the Midas touch.

They invented the MP3

They invented Edge blending

They invented the mini projector with 5000 lumens

Fraunhofer?

A 5000 lumens projector without a lamp!

Most important - the rumors say

that they will finally launch it this

year and are working on a 4K

version!

Being a prophet again...or just a lucky guess

4 years ago...

“Magnetic and Optical storage will fade away. They are not reliable

enough for long term storage.

Crystal lattice storage and Micro Flash storage will replace them.

The word PETABYTE (1000 Terabytes) will become popular.”

Multidimensional memories:

layering information in quartzData written to a glass “memory

crystal” could remain intact for a

million years, according to scientists

from the UK and the Netherlands who

have demonstrated the technology for

the first time.

Jul 17, 2013: 5D 'Superman memory crystal' heralds

unlimited lifetime data storage

(C) PhysicsWorld.com

The new trend:

BYOD and Collaboration

Barco's V2D (Video-to-Data) encoders/decoders enable seamless, point-to-

point video, graphics and audio distribution, plus keyboard/mouse control -

all with low latency.

They ensure a high-quality collaborative experience in any network and for

any bandwidth allocation.

BYOD and Collaboration

AMX - ENZO

Enzo is a device purposely designed for the collaboration space to easily

access content and documents stored on USB, on the web, or in the cloud.

BYOD

Crestron’s AirMedia system

Present wirelessly using laptops and mobile devices.

With AirMedia™ anyone can walk into a room and wirelessly present

PowerPoint®, Excel®, Word and PDF documents, as well as photos, on the

room display from their personal iOS® or Android™ mobile device.

Is this the optimal solution? Future will tell....

BYOD and Collaboration

Content distribution

DISTRIBUTING CONTENT VIA THE INTERNET

Internet Media Delivery Formats

Watching content over the Internet is amazing, until it stops working.

Bandwidth availability, in particular, continues to be a major issue for all types

of content.

Fortunately, the industry is lining up behind a new standard - nicknamed

DASH - that helps servers adjust to the bandwidth available to them.

Faster wireless standards like 802.11ac (1Gb/s) and 802.11ad – nicknamed

Wi-Gig (6.75 Gb/s) promise to help carry increasing bandwidth all the way to

individual devices in the home

Content distribution

Wi-gig can run on triple frequencies – 2.4GHz, 5GHz and 60GHz

Supporting all Wi-Fi variations including the fastest (so far)

802.11ad, however, the latter does not penetrate walls.

Worth watching...

Multiple format devices

The new trend – One Box Does It All

We are eye-witnessing the evolution of the one-box-solution, shown today by

several companies. What are they really providing?

A multiple format I/O router, with or without scaling

An elaborated local and site controlling system

A complete A/V solution with audio processing (DSP) and amplification

A link to other devices – locally and remote.

Multiple format devices

The questions re: One “Box” Solution

What will happen at the “day after”, when all will be routed by the network -

Will it still be needed?

When will the “day after” actually happen?

What will be needed at the “day after”?

Where will leave the manufacturers, the users, the industry?

?

WHDI

Wireless Home Digital Interface

Three years ago I’ve mentioned the new standard for

uncompressed video wireless link – to well over 100ft,

mainly for home use.

Now, it is a reality and we are there too (KW-11).

Data rates – up to 3Gb/s (uncompressed 1080p).

Uses the 5GHz unlicensed band.

Latency – less than 1 mS.

The latest trends...and we are there

WiHD

Wireless High Definition

60 GHz technology

30 ft. range in a room

Up to 15 live connections

of 1080p simultaneously

Silicon Image has chips

for this technology

Already implemented

....even in a laptop

Worth watching!

More new trends...

LPD uses solid state lasers to excite phosphors that generate

high-resolution images very rapid response, no motion blur.

As lasers scan the surface, phosphors emit in the red, green &

blue colors with Lasers modulate by turning on & off for each

pixel to create an image.

New technologies: Laser phosphor display (LPD)

NEW - Laser phosphor display (LPD)

© Prysm

An example: Projectiondesign FL35 DLP LED

Projector

Resolution:

WQXGA (2560 x 1600)

Brightness:

1200 Lumens

Contrast:

8000:1

Life:

100,000 hours

(11.5 years of

continuous operation!)

LED Illumination – the conqueror

From our point of view – not yet!

PT-102SN (Y/C DA) – 2013 was its best year ever!

VP-200K – we’ve sold over 65% of the peak sales

VP-211K – Similar behavior and numbers as VP-200K

VP-6XLN – the same level as in the last 3 years

VP-4x4K – 80% of last year

VM-80V (an old cow) sells 35% of it’s peak sales ever.

VM-2N (a very old cow) still sells 50% of it’s peak.

In average, analog still sells of most units ~ 35-40% of it’s peak.

NOT REALLY DEAD!

Do I recommend to push it now? NO – go for digital.

It’s just a reminder that the world has a huge inertia and there’s

still a vast market out there for analog!

Is Analog really dead ?

Our solutions quest

TRENDS: Kramer HDMI Vs. VGA Sales

HDMI

VGA

DGKat™ Rocks (2011-2013)

HDBaseT Range Extenders

HDBaseT Range Extenders 2011 vs. 2013

DisplayPort Solutions

Display Port Products 2012 vs. 2013

Typical examples of our technology:

A Digital Matrix Solution For Boardrooms

Multi-Interface Switcher of 6 Digital Video Inputs and 4

Analog Audio inputs in 19” 1U Design

A Perfect Fit for Setting Up the Best Boardroom

VS-62D, 6x2 DVI, DGKat & Audio Matrix Switcher

The SID-X3N Commander

SID-X3N = SID-X1N with HDMI out

New Members joining the Award winning Step-in Family

Available at ISE 2014

SID-X2N = SID-X1N over HDBaseT

New Members joining the Award winning Step-in Family

Available at ISE 2014

PoE is becoming a Standard

PoE is becoming a standard in most of Kramer’s new

devices:

• Enables powering HDBaseT Receivers from remote

HDBaseT Transmitter

• We have a line of Matrix Switchers supporting PoE

that are coming shortly.

HDBaseT Alliance Members

Contributor Members Adopter Members

Bel Stewart Connector

Crestron Electronics

Extron Electronics

Microsemi Corporation

Panduit Corporation

Pulse Electronics

Quantum Data

Silver Telecom, LTD

TE Connectivity

Transformative Engineering, Inc

ALTINEX

AMX

Atlona

Bang & Olfusen

CWIN Technology

Incorporation

Cypress Technology

Elka International

Gefen, LLC

Grandbeing Technology Co.,

Ltd.

Hank Electronics

Himax Technology Solutions

Intersil Corporation

Kordz

Kramer ElectronicsLastar, Inc

Legrand / Ortronics

MiniFrame, Ltd.

Nexus Technologies

Smart Home Engineering Corp

(SHE)

Structured Cables

Sure-Fire Electrical Corporation

TV One

Vaux Electronics

Kramer HDBaseT in a typical Multi-Room Environment

We continue our climb...

All the way to the top!

Thank You!