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AFTA Travel Trends August 2017
© AFTA Travel Trends Report 2017
Inbound and Outbound overview
Introduction
This snapshot provides an overview
of the balance of trade between
Inbound and Outbound Travel for
Year end of June 2017.
It uses information provided by the
Australian Bureau of Statistics (ABS)
Overseas Arrivals and Departures
(OAD) data set.
Source: June 2017 Short-term Movement, Visitor Arrivals and Departures - Selected Countries of Residence: Seasonally adjusted
Total Visitor and
Australian departure
and arrivals – Year End
June 2017
The ABS collects data on all
travellers entering and leaving
Australia through the Inbound
and Outbound Passenger Card.
This section displays the number of
international tourists entering and
Australians departing Australia as
of June Year end 2016 and 2017.
For travel and tourism to be
sustainable it is imperative that
the trade between each country
is balanced and this snapshot
tracks overall benefits to each
country.
The countries chosen are the
major Australian source markets
and desired destinations.
June YE 2016 Total Number of international
visitors to Australia
Inbound
June YE 2016 Total number of international
trips by Australians
Outbound
June YE 2017 Total Number of international
visitors to Australia
Inbound
June YE 2017 Total number of international
trips by Australians
Outbound
New Zealand 1,322,300 1,285,700 1,350,900 1,358,800
China 1,151,200 438,100 1,268,700 472,800
UK 700,400 605,700 726,600 598,000
USA 655,200 1,037,400 758,300 1,066,800
Singapore 426,900 369,100 445,800 395,100
Japan 380,200 343,700 424,500 376,900
Malaysia 354,900 251,600 399,300 255,200
South Korea 258,200 66,000 293,700 255,200
India 240,300 299,600 277,100 335,000
Hong Kong 236,500 217,900 263,500 211,400
Indonesia 152,600 1,184,400 174,100 1,184,700
Thailand 84,900 548,100 93,800 530,400
Fiji 32,900 344,100 38,600 340,900
National Total 7,837,200 9,668,400 8,552,700 10,022,500
Inbound Report
Introduction
These snapshots provide an
overview of the performance of the
Australian inbound tourism sector.
It uses information provided by the
Australian Bureau of Statistics (ABS)
Overseas Arrivals and Departures
(OAD) data set.
Performance indicators are provided
for each market and month.
A neutral rating is provided for
markets which have a year on year
variation of (+/-) 2%.
Where are our participants?
Total inbound tourists to
Australia – June 2017
This section displays the number of
international tourists travelling to
Australia each month as of June
Year end 2016 and 2017.
Month
Total number
of travellers
2016
2016 Year
end change
Total number
of travellers
2017
2017 Year end
change
2017 Performance
July 608,700 6.2% 692,200 13.7% Positive
August 622,200 7.3% 691,300 11.1% Positive
September 634,900 10.1% 710,400 11.9% Positive
October 631,100 6.5% 707,300 12.1% Positive
November 647,500 10.9% 701,000 8.3% Positive
December 660,000 11.1% 705,900 7.0% Positive
January 657,900 12.0% 712,900 8.4% Positive
February 646,800 6.4% 714,900 10.5% Positive
March 671,900 8.4% 712,000 6.0% Positive
April 679,100 12.2% 747,000 10.0% Positive
May 679,600 11.9% 732,100 7.7% Positive
June 697,500 12.5% 725,700 4.0% Positive
Total 7,837,200 9.6% 8,552,700 9.1% PositiveKey Highlights
While still positive, June saw the
lowest percentage growth
increase in 3 years.
Total passenger arrivals have
increased 38.2% in the last 5
years.
Source: June 2017 Short-term Movement, Visitor Arrivals - Selected Countries of Residence: Seasonally adjusted
500,000
550,000
600,000
650,000
700,000
750,000
Total number of tourists 2016 Total number of tourists 2017 5 year average
Where are our participants?
Year end changes to
major Australian source
markets – June 2017
This section displays the
performance of the major
Australian source markets for
international travellers as of June
Year end 2016 and 2017.
Destination
Total number
of travellers
2016
2016 Year
end change
Total number
of travellers
2017
2017 Year end
change2017 Performance
New Zealand 1,322,300 3.9% 1,350,900 2.2% Positive
China 1,151,200 23.0% 1,268,700 10.2% Positive
UK 700,400 4.4% 726,600 3.7% Positive
USA 655,200 13.6% 758,300 15.7% Positive
Singapore 426,900 13.7% 445,800 4.4% Positive
Japan 380,200 16.2% 424,500 11.7% Positive
Malaysia 354,900 6.1% 399,300 12.5% Positive
South Korea 258,200 19.9% 293,700 13.7% Positive
India 240,300 9.0% 277,100 15.3% Positive
Hong Kong 236,500 14.0% 263,500 11.4% Positive
National Total 7,837,200 9.6% 8,552,700 9.1% Positive
Key Highlights
Inbound arrivals are significantly
above the 5 year average across
all major markets.
China experienced its lowest
percentage growth increase in 5
years.
Source: June 2017 Short-term Movement, Visitor Arrivals - Selected Countries of Residence: Seasonally adjusted
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
NewZealand
China UK USA Singapore Japan Malaysia SouthKorea
India HongKong
YE 16 Coutnry YE 17 Country 5 year average
Where are our participants?
Monthly changes to major Australian source markets – June 2017
This section displays the
performance of the major
Australian source markets for
international tourists comparing
the month of June 2016 to June
2017.
Key Highlights
New Zealand experienced it’s first
negative growth performance in 5
years.
USA maintained its double digit
growth for the 4th consecutive
year.
Destination
Total number
of travellers
2016
2016 Year
end change
Total number
of travellers
2017
2017 Year end
change2017 Performance
New Zealand 115,400 1.9% 110,900 -3.9% Negative
China 102,500 22.6% 114,300 11.5% Positive
UK 59,700 4.6% 60,600 1.5% Neutral
USA 58,300 12.8% 66,500 14.1% Positive
Singapore 36,900 13.5% 37,400 1.4% Neutral
Japan 34,200 24.8% 36,300 6.1% Positive
Malaysia 32,100 -8.8% 32,100 0.0% Neutral
South Korea 24,200 39.9% 24,500 1.2% Neutral
India 21,600 18.7% 24,500 13.4% Positive
Hong Kong 22,400 18.5% 22,800 1.8% Neutral
National Total 697,500 12.5% 725,700 4.0% Positive
Source: June 2017 Short-term Movement, Visitor Arrivals - Selected Countries of Residence: Seasonally adjusted
0
20,000
40,000
60,000
80,000
100,000
120,000
NewZealand
China UK USA Singapore Japan Malaysia SouthKorea
India HongKong
Jun-16 Jun-17 5 year average
OutboundReport
Introduction
This snapshot provides an overview
of the performance of the Australian
outbound travel sector.
It uses information provided by the
Australian Bureau of Statistics (ABS)
Overseas Arrivals and Departures
(OAD) data set. Performance
indicators are provided for each
market.
A neutral rating is provided for
markets which have a year on year
variation of (+/-) 2%.
Source: June 2017 Short-term Movement, Resident Departures - Selected Destinations: Seasonally adjusted
Total outbound Australian travellers –June 2017
This section displays the number of
Australians travelling outbound
each month as of June Year end
2016 and 2017.
Key Highlights
March saw it’s third negative
performance in the last 4 years.
Over the last 5 years total average
growth is 4.8%.
Month
Total number
of travellers
2016
2016 Year
end change
Total number
of travellers
2017
2017 Year end
change2017 Performance
July 784900 3.5% 832,300 6.0% Positive
August 789200 3.1% 829,100 5.1% Positive
September 784600 3.7% 826,800 5.4% Positive
October 809300 6.8% 840,700 3.9% Positive
November 788800 3.6% 811,500 2.9% Positive
December 809400 4.6% 829,000 2.4% Positive
January 820900 5.7% 849,100 3.4% Positive
February 796200 2.4% 833,300 4.7% Positive
March 839700 5.5% 809,000 -3.7% Negative
April 796300 2.1% 850,100 6.8% Positive
May 804600 4.1% 865,500 7.6% Positive
June 844500 7.3% 846,100 0.2% Neutral
Total 9,668,400 4.4% 10,022,500 3.7% Positive
700,000
720,000
740,000
760,000
780,000
800,000
820,000
840,000
860,000
880,000
Total number of travellers 2016 Total number of travellers 2017 5 year average
Destination
Total number
of travellers
2016
2016 Year
end change
Total number
of travellers
2017
2017 Year end
change2017 Performance
New Zealand 1,285,700 3.5% 1,358,800 5.7% Positive
Indonesia 1,184,400 5.4% 1,184,700 0.0% Neutral
USA 1,037,400 5.7% 1,066,800 2.8% Positive
UK 605,700 9.3% 598,000 -1.3% Neutral
Thailand 548,100 -0.6% 530,400 -3.2% Negative
China 438,100 6.4% 472,800 7.9% Positive
Singapore 369,100 1.0% 395,100 7.0% Positive
Japan 343,700 28.3% 376,900 9.7% Positive
Fiji 344,100 2.6% 340,900 -0.9% Neutral
India 299,600 6.7% 335,000 11.8% Positive
National Total 9,668,400 4.4% 10,022,500 3.7% Positive
Year end changes to popular international destinations travelled to by Australian’s – June 2017
This section displays the
performance of the top
destinations Australian’s are
travelling to as of June Year end
2016 and 2017.
Key Highlights
The number of Australians
travelling to Thailand is at it’s
lowest level in 5 years.
Indonesia’s popularity has
remained consistent over the last
3 years.
Source: June 2017 Short-term Movement, Resident Departures - Selected Destinations: Seasonally adjusted
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
NewZealand
Indonesia USA UK Thailand China Singapore Japan Fiji India
YE 16 Country YE 17 Country 5 year average
Monthly changes to popular international destinations travelled to by Australian’s – June 2017
This section displays the
performance of the top
destinations Australian’s are
travelling to comparing June 2016
to June 2017
Destination
Total number
of travellers
2016
2016 Year end
change
Total number
of travellers
2017
2017 Year end
change2017 Performance
New Zealand 109,900 -2.2% 116,000 5.6% Positive
Indonesia 116,500 24.6% 93,400 -19.8% Negative
USA 90,500 9.4% 88,300 -2.4% Negative
UK 49,200 1.9% 50,500 2.6% Positive
Thailand 46,400 2.7% 46,800 0.9% Neutral
China 38,200 2.7% 39,900 4.5% Positive
Singapore 32,200 5.6% 33,400 3.7% Positive
Japan 31,500 36.4% 31,000 -1.6% Neutral
Fiji 27,500 -5.2% 26,600 -3.3% Negative
India 25,400 3.7% 30,500 20.1% Positive
National Total 844,500 7.3% 846,100 0.2% Neutral
Key Highlights
India has experienced a massive
surge in popularity, with arrivals up
5,100 compared to June 2016.
The number of Australians
travelling to Japan has doubled
since 2013.
Source: June 2017 Short-term Movement, Resident Departures - Selected Destinations: Seasonally adjusted
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
NewZealand
Indonesia USA UK Thailand China Singapore Japan Fiji India
16 Country 17 Country 5 year average
Reasons to travel to popular international destinations by Australian’s – June 2017
This section displays the
performance of the popular
destinations visited by Australian’s
by reason of travel in June 2017.
HolidayVisiting
friends/relativesBusiness
Other Reasons for
Journey
New Zealand 45.9% 33.8% 15.0% 5.3%
Indonesia 87.6% 7.7% 2.1% 2.6%
USA 67.0% 15.6% 7.8% 9.6%
UK 52.9% 31.7% 7.6% 7.8%
Thailand 79.0% 10.9% 4.4% 5.6%
China 42.7% 31.7% 16.5% 9.2%
Singapore 55.0% 21.4% 16.4% 7.2%
Japan 71.9% 15.9% 8.6% 3.6%
Fiji 74.8% 15.6% 3.6% 5.9%
India 32.8% 53.3% 8.3% 5.7%
National Total 62.7% 23.1% 7.7% 6.6%
Source: June 2017 Short-term Movement, Resident Departures - Selected Destinations: Seasonally adjusted
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
NewZealand
Indonesia USA UK Thailand China Singapore Japan Fiji India
Holiday Visiting friends/relatives Business Other Reasons for Journey
Source: International Airline Activity—Monthly Publications, May 2017
Introduction
This snapshot provides the market
share of each airline for international
travel.
Information is sourced directly from
the Department of Infrastructure and
Regional Development.
Airlines
Department Summary:
Fifty-eight international airlines
operated scheduled services to/from
Australia during May 2017 (includes
five dedicated freight airlines but
excludes airlines operating only via
code share arrangements).
Airline activity - Month End
May 2017
This snapshot displays the market share of
each airline for international travel for the
month of May 2017.
This information from the Department of
Infrastructure and Regional Development
presents statistical information on the
scheduled operations of international
airlines operating into/out of Australia.
Monthly Share of passengers carried May-16 May-17
Qantas Airways 16.2% 16.2%
Jetstar 10.2% 9.6%
Emirates 8.9% 8.1%
Singapore Airlines 8.0% 7.9%
Air New Zealand 6.6% 6.6%
Virgin Australia 6.2% 6.2%
Cathay Pacific Airways 5.4% 4.7%
AirAsia X 3.5% 4.3%
Etihad Airways 2.7% 3.0%
Thai Airways International 2.6% 3.0%
Source: International Airline Activity—Monthly Publications, May 2016 and May 2017
Qantas Airways, 16.2%
Jetstar, 9.6%
Emirates, 8.1%Singapore Airlines,
7.9%
Air New Zealand, 6.6%
Virgin Australia, 6.2%
Cathay Pacific Airways, 4.7%
AirAsia X, 4.3%
China Southern Airlines, 3.0%
Etihad Airways, 3.0%
Source: International Airline Activity—Monthly Publications, May 2016 and May 2017
Airline activity – Year End
May 2017
This snapshot displays the market share of
each airline for international travel of Year
end – May 2017.
This information from the Department of
Infrastructure and Regional Development
presents statistical information on the
scheduled operations of international
airlines operating into/out of Australia.
Year End share of
passengers carriedMay -16
Year End share of
passengers carriedMay - 17
Qantas Airways 15.9% Qantas Airways 15.8%
Jetstar 9.5% Jetstar 9.2%
Emirates 9.2% Emirates 8.6%
Singapore Airlines 8.4% Singapore Airlines 8.1%
Air New Zealand 7.1% Air New Zealand 6.6%
Virgin Australia 7.0% Virgin Australia 6.0%
Cathay Pacific Airways 5.1% Cathay Pacific Airways 4.7%
AirAsia X 3.3% AirAsia X 4.1%
Etihad Airways 3.1% Etihad Airways 3.2%
China Southern Airlines 2.7% China Southern Airlines 2.9%
Others 28.6% Others 30.7%
Qantas Airways, 15.9%
Jetstar, 9.5%
Emirates, 9.2%
Singapore Airlines, 8.4%
Air New Zealand, 7.1%Virgin Australia, 7.0%
Cathay Pacific Airways, 5.1%
AirAsia X, 3.3%
Etihad Airways, 3.1%
China Southern Airlines, 2.7%
Others, 28.6%
© AFTA Travel Trends Report 2017
For further information please contact:
Dean Long
AFTA’s National Manager – Strategy and Policy
Ph: 02 9287 9900
The information contained within this Report has been prepared by AFTA based upon best endeavours to ensure the accuracy and completeness of material.
AFTA accepts no liability for any loss or damage a person suffers because that person has directly or indirectly relied on any information provided by AFTA.
