Leading Entrepreneur Of Pakistan

By: Aurangzeb Ali (04)

&

Jabran Habib (10)

An Interview with Mr. Afroze Lari:

Management:

Mr. Mehboob Alam Lari FounderMr. Feroz Alam Lari Managing DirectorMr. Afroze Alam Lari Director ProductionMr. Imran Lari Director Sales

History: Afroze Textile Industries started as a cottage industry in 1973 founded by Mr. Mehboob Alam Lari (Late). At that time the factory just comprised of looms and machinery. Gradually they started with limited finance and initial investment was done personally by the founder. And became a booming name in the textile industry as the Textile sector had always been in a bloom from the very start. After the death of Mr. Mehboob Lari, his sons Mr. Afroze Lari (Director Production) & Mr. Feroz Lari (M.D) carried on with their father’s business they inherited, and are presently running the business successfully.

Initially when they started they just produced terry towels, the company’s quality products quickly earned trust from across the continents, encouraging the management to step into the home textile field.At start they had many rivals like Gul Ahmed, Regal Textiles, and Sitara Textiles and so on but still Afroze Textile strived and struggled hard and now we all know their success story.

Products: Towels Bed sheets Curtains Kitchen lining Garments

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Bed & Bath: This division was established approximately 10 years ago for the local home consumers so that they could get their homes’ towels, curtains, bed sheets, kitchen lining, all under a roof. All the stores of Bed & Bath are furnished according to the modern home and give the best standard of living with reasonable prices. The main reason of coming up with bed and bath was that the company felt the consumers of Pakistan should also enjoy the export quality and products too.

The exports are also made to world-known companies such as WAL MART, Kohls, Target, Penny’s, Marks & Spencer, B.H.S, John Lenn, and Next.

Quality Assurance System:

The Company is certified from the following ISO 9002 certified ISO 14001 certified Ocka – Tex 100 certified SA – 800 certified.

Factory’s Outline:1. They have over 7000 of devoted workforce and 100s of extremely skilled

management with over 35 years of experience

2. Machines & Plants include Wadding machine Compaction machine Circular knitting machine MAC system Beta calendaring machine Waste water treatment plant Benninger continuous bleaching machine SGI Cad / Cam system CST inkjet engraving system EL sitting machines for hosiery fabric Computerized comforter Quilting Machine

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Continuous Quilting Machine Jevancher two mega watt self power generator Matito reverse osmosis water treatment plant Soft Set machine Open Type dying winches Circular Knitting Machines Arioli curing machines Osthof singeling desizing machine

And many more

Production Capacity:

Towels – 150,000 lbs/day Quilt cover – 10,000 sets/day Bed spreads – 10,000 sets/day Shower curtains – 6,000 pcs/day Aprons – 6,000/day Table cover – 8000/day Bed sets – 15,000/day Comforters – 8000 sets/day Lined curtains – 3000 pairs/day Kitchen towels – 60,000 pcs/day Jersey bed sets – 12,000 sets/day

Process Chart: The yarn manufacturing process is conducted as the following diagram says,

Countries of Exports:

U.S.A U.K Canada Holland Germany Australia New Zealand

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France South Africa Ireland U.A.E Spain Brazil

Exports Analysis

SWOT Analysis:

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Strengths Experienced labor and technical workforce Modern and high-tech machineryo The company’s strength is also based on the friendly and coordinated

environment amongst the departments and the employees as wello The authorities are delegated to respective managers within a boundary which

helps the company to increase the productivity and gets the employee’s to suggest more better solutions to the problems

Weakness: Currently the company has no spinning division of its own, therefore, the

purchase yarn.

Opportunities:Pakistan ranked forth in cotton production in the world and the third largest cotton exporter. 1.3 million Pakistan farmers (out of a total of 5 million) cultivate cotton over 3 million hectares, covering 15 per cent of the cultivable area in the country. Cotton and cotton products contribute about 10 per cent to GDP and 55 per cent to the foreign exchange earnings of the country

Since cotton is the main cash crop of Pakistan, Afroze Textile has greater opportunity to expand their portfolio into other sectors of textile.

Threats: Countries like India, China & Bangladesh are major threats for the overall textile

industry as their government policies regarding this sector is stronger than ours.

Diversification:

The Company is willing to expand its production line by installing a whole new Spinning Plant in future in order to spin the cotton and yarn raw materials all by themselves.

Differentiation:

The Company is different in such a way that it outclasses its competitors by producing all type of textile products for both business and home consumers that are produced under a roof with the best export quality.

Being different and unique in their garments and their designs, Afroze textiles have earned a very special recognition among its clients. From the very start and to the day their designers, artists and tailors understand the importance of being different in designs, styles and quality.

The industry is equipped with highly advanced machinery and technology available in the market today and has a team of highly skilled fashion designers and artists, therefore, the designs and quality produced are simply the best.

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Current Economic conditions:

With no doubts the company is a gigantic player in the textile sector but the current global recession and the country’s economical & political situation has also affected the company due to,

High interest rates Increased commodity prices Increase in the price of Dollar India & China becoming strong competitors.

Awards & Achievements:

The Company has been winning awards since 1994. Following are the awards the company received in the past five years,

2002-2003Best Export Performance Award (Cotton Terry Towels)Special Merit Export Trophy (Home Textile & Made-ups)

2004-2005Best Export Performance Award (Cotton Terry Towels)Best Export Performance Award (Home Textile & Made-ups)

2005-2006Best Export Performance Award (Cotton Terry Towels)Best Export Performance Award (Home Textile & Made-ups)

2007Best Export Performance Award (Cotton Terry Towels)Best Export Performance Award (Home Textile & Made-ups)

Bankers:

National Bank of Pakistan Habib Band Limited MCB Bank Limited United Bank Limited Allied Bank Limited

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Location:

Head OfficeLA-7/1-7, Block 22, F.B AreaKarachi – 75950, Pakistan.Tel 00 92 21 6349001-4, 6341450Fax: 00 92 21 6310559Email: afroze@afroze.com

Bedding ProcessingLA-1/A, Block 22, F.B AreaKarachi – 75950, Pakistan.Tel : 00 92 21 6378901-10Fax: 00 92 21 6378914Website www.afrozetextiles.comEmail: afroze@afrozeprinting.com

Towel ProcessingPlot # C-8, Scheme 38S.I.T.E, Super Highway, KarachiTel: 00 92 21 6881740-48Fax: 00 92 21 6881749Email: afrozetowels@afrozetowels.com

Conclusion:Over three decades ago, Afroze Textile emerged and then started to grow… Gaining more

strength, yielding more output, inspiring more lives, until they reached the top in their field. Yet even at this stage, the nature of growth continues to stimulate their genes. So they move on…

and on!!!

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