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PCCPTA Social Media
∗ Theresa Thoman
∗ VP Communication – PCCPTA
Social Media
∗ What is Social Media? ∗ From Dictionary.com:
noun (usually used with a plural verb) Computers, websites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts.
Social Media
∗ Photo Release Form (Sample of the language in the National PTA Release Form) Photographs will be taken at this event. Please complete the following form for you and your child/children. If you do not want your photo taken, please let us know and we will give you a special sticker to ensure we do not include you or child/children in photographs. Permission to Use Photograph Event: (Insert Event Name) Location: (Insert Location) Date: (Insert Date) I grant to {Insert PTA name} the right to take photographs of me and my family in connection with the above-identified event. I authorize {Insert PTA name} to use and publish the same in print and/or electronically. I agree that {Insert PTA name} may use such photographs of me with or without my name and for any lawful purpose, including for example such purposes as publicity, illustration, advertising, marketing and Web content.
Social Media
Disclaimer PTA is nonpartisan, nonsectarian, and noncommercial as such in this training session we will discuss several well known social media outlets by name.
It is your responsibility to research which social media outlets your local unit PTA/PTSA would like to use and make your decision from there.
Social Media
National PTA’s Social Media Outlets
∗ www.pta.org
∗ www.facebook.com/ParentTeacherAssociation
∗ http://www.ptakit.org/Communications/Photography-and-Videography/Photography-and-Videography.aspx
∗ www.youtube.com/nationalpta
∗ http://www.flickr.com/photos/92051579@N08/
∗ http://pinterest.com/nationalpta/
∗ www.twitter.com/NationalPTA
Social Media
Florida PTA’s Social Media Outlets ∗ www.floridapta.org
∗ www.floridaptaevents.org
∗ www.facebook.com/FloridaPTA
∗ www.twitter.com/FloridaPTA
Social Media
Pinellas County Council PTA Social Media Outlets
∗ www.pccpta.org
∗ www.facebook.com/pccpta
∗ www.twitter.com/pccptatweets
∗ Instagram (PCCPTA)
Social Media
∗ Be aware of your PTA position on all issues ∗ Be vigilant of not only what you post, but the language and intent on
what is posted
∗ The amount and people you choose to make your PTA Social Media administrators
∗ Be alert when posting personal photos and check-ins ∗ Be mindful of which profile you are posting to.
∗ Parties
∗ Locations – bars, lounges, etc.
Social Media
Things to Think About
∗ Target audience
∗ Connect
∗ Need
∗ Social Media Chair or Committee Member?
∗ Updates
Social Media
∗ School District (Pinellas County School Board)
∗ Are links allowed?
∗What do they say?
∗District’s guidelines
∗ Rules about images
Social Media
∗6 Types of Social Media ∗ Collaborative Projects ∗ Blogs and Micro Blogs ∗ Content Communities ∗ Social Networking Sites ∗ Virtual Game Worlds ∗ Virtual Social Worlds
Social Media
PTA/PTSA Website ∗Need
∗Difference
∗ Before you start
Social Media
Why a Website? ∗ To house a bulk of the
PTA’s/PTSA’s information. ∗ Incoming links from:
∗ E-newsletter ∗ Facebook ∗ Twitter ∗ Other Social Media Outlets ∗ Hard Copy Newsletters
Social Media
National PTA’s Social Media Tips Sheet:
http://www.pta.org/files/NPTA_Social_Media_Tipsheets_(2).pdf
What to Put on the Website
Social Media
• Name of PTA/PTSA • Mission and Purpose of PTA • Board Information • Contact Information • Calendar of Events • Membership Information • Reflections Program • Advocacy Issues • Other Programs / Events • Disclaimer that the PTA/PTSA is NOT the school’s website • Links to the PTA’s/PTSA’s Social Media outlets • Links to other PTAs/PTSAs including:
• Florida PTA – www.floridapta.org • Pinellas County Council PTA – www.pccpta.org
Why an E-Newsletter ∗ Direct communication
∗ Build relationships
∗ How Often?
Social Media
Facebook ∗ Free!!!!
∗ Largest Social Network (over 1 billion users)
∗ 3rd Largest Nation in the World (yes…more people than the UK!!)
∗ FREE!!!!
Social Media
Uses for Facebook ∗ To update and gain feedback from “followers” ∗ Create events ∗ Share pictures ∗ Provide links to videos and forms ∗ Easy to share
Social Media
Florida PTA and its constituent associations are encouraged to post the following information on their social media site so visitors are aware of the expectations.
____________ PTA is a noncommercial, nonsectarian, nonpartisan association that does not endorse any candidate or political party. This PTA does not endorse non-PTA products or services.
Solicitation, or anything that resembles solicitation, shall not be posted on this site. If complaints are received about content or if the PTA deems content to be advertising, that content will be removed regardless of whether the content is relevant to our members.
Social Media
Notice you should post on Facebook
Offensive or inappropriate content shall not be tolerated. Any such content will be removed and the author banned from the site. Offensive or inappropriate content includes anything that isn’t child friendly, personal attacks, spam, copyrighted material, or bullying of any kind. Posts endorsing a candidate for office or any political party shall be removed immediately. This site is not the appropriate place to express complaints and grievances. If you have a concern, please contact a member of the PTA executive board.
Social Media
Notice you should post on Facebook (continued)
Twitter ∗ FREE!!!!
∗ Short messages
∗ Over 140,000,000 active users
∗ Over 340,000,000 “tweets” per day.
Social Media
Twitter ∗ 160 characters maximum – keep it to the point
∗ Be mindful of the position of your PTA ∗ Vigilant of not only what you post, but the language
and intent of the post
∗ Use caution when posting personal Tweets vs. PTA tweets
Social Media
How to use Twitter ∗ @ sign followed by the username (ex.
@pccptatweets)
∗ TREND with # followed by a word or phrase (ex. #PCCPTA)
∗ Retweet
∗ Update
∗ Remind
Social Media
You Tube
∗ FREE!!!
∗ Video sharing
∗ Video blogging
∗ Embed videos on your own website
∗ “Like” and “share” videos
Social Media
You Tube
∗ Create a YouTube “channel” that subscribers can subscribe to.
Social Media
Survey Monkey ∗ FREE plan ∗ FREE 10 questions ∗ FREE 100 responses ∗ Collection options ∗ Analysis
Social Media
Uses for Survey Monkey ∗Measure your successes ∗ Realize unknown needs ∗ Improve experience ∗ Anonymity ∗ Convenience
Social Media
Theresa Thoman
VP of Communications
Joe Piecora
Newsletter Chair
Social Media
PCCPTA Communications Team
