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AFRICAN-AMERICAN ADULTS 55+
2016 Edition
RAB / GfK MRI GOLD DIGGER PROSPECTING REPORTS
RADIO FORMAT REPORTS DIGITAL AND SATELLITE AUDIO REPORTS
AAA (subset of Alternative) Listen to FM Radio on Mobile Phone (NEW) Adult Contemporary Listen to Radio Online (Any) Adult Hits Listen to Pure-Play Internet Music / Radio Online Adult Standards / Easy Listening Listen to Streaming AM/FM Radio Online All News Listen to Satellite Radio All Sports Podcast Audience All Talk Alternative DEMOGRAPHIC AND LIFESTYLE REPORTS
CHR / Contemporary Hits Adults 18+ with Any Children Under Age 18 in Household Classic Hits Adults 18+ with Any Children Under Age 12 in Household (NEW) Classic Rock Adults 18+ with Any Children Under Age 6 in Household Classical Adults 18+ with Any Children Age 3-5 in Household (NEW) Country Adults 18+ with Any Children Age 3-11 in Household Ethnic Adults 18+ with Any Children Age 6-11 in Household Gospel Affluent Households (Adults with $150K+ Household Income) Hispanic (all genres) African-American Adults 18-34 Hot AC (subset of Adult Contemporary) African-American Adults 25-54 Hot Country African-American Adults 55+ Hurban Blue-Collar Men 18+ Jazz Boomer Generation (Born 1946-1964) Mexican / Tejano / Ranchera (subset of Hispanic) Early Boomers (Born 1946-1955) (NEW) News / Talk Late Boomers (Born 1956-1964) (NEW) Oldies College Students Market Public Radio Empty Nesters I (Adults 40-54, No Children Under 18 in Household) Religion / Christian Empty Nesters II (Adults 55-64, No Children Under 18 in Household) Rhythmic Empty Nesters III (Adults 65+, No Children Under 18 in Household) Rock Grandparents / Great-Grandparents Market Soft AC / Lite Rock Generation X (Born 1965-1976) Spanish AC (subset of Hispanic) Hispanic Adults 18-34 Tropical (subset of Hispanic) Hispanic Adults 25-54 Urban (all genres) Hispanic Adults 55+ Urban AC (subset of Urban) Live w/Partner, Fiance, Boy/Girlfriend of Same or Opposite Sex (NEW) Urban Contemporary (subset of Urban) Millennials / Generation Y (Born 1977-1944) Variety Pre-Boomers (Born Before 1946) Professional / Managerial Men 18+ SPORTS AND TRAFFIC REPORTS Professional / Managerial Women 18+ Auto Racing on Radio (excluding NASCAR) Rural Americans (Adults 18+ Residing in C&D Counties) Boxing on Radio Self-Employed in Own Business (Adults 18+) College Baseball on Radio Self-Employed Professionals (Adults 18+) College Basketball on Radio Single Persons Households (Adults 18-34) (NEW) College Football on Radio Single Persons Households (Adults 35-49) (NEW) College Sports on Radio – Total Single Persons Households (Adults 50+) (NEW) High School Sports on Radio Teen Households (Adults 18+ with Any Teens 12-17 in Household) Horse Racing on Radio Working Women 18+ MLB Baseball on Radio Young Couples (Adults 30-39, No Children Under 18 in Household) MLS Soccer on Radio Young Singles (Adults 18-24, Single) NASCAR Auto Racing on Radio NBA Basketball on Radio NFL Football on Radio NHL Hockey on Radio PGA Golf on Radio Summer Olympics on Radio Traffic Reports Audience Winter Olympics on Radio WNBA Basketball on Radio WWE Wrestling on Radio
RAB’S CONSUMER PROSPECTING REPORTS WILL HELP YOU MAKE MONEY
Looking for new revenue streams? RAB’S PROSPECTING REPORTS are a great tool to help you develop new business for your station. These reports generated through GfK MRI’s Gold Digger ™ program will help you mine the strengths of your format by tapping into the research service’s 2015 Doublebase national database of nearly 50,000 respondents. Our PROSPECTING REPORTS based on GfK MRI’s Gold Digger ™ program zero in on how your programming reaches prime users of a wide variety of brands, products and services. This targeted focus on your listeners’ propensity to buy/use translates to major sales opportunities for your Radio station. Our PROSPECTING REPORTS based on GfK MRI’s Gold Digger ™ identify the heaviest usage patterns for Radio listeners and key demographic segments that are represented by higher-than-average usage patterns. The “norm” for every category represents an Index of 100. We’ve sorted through more than 6,000 important category definitions and rank those that index the highest among listeners to your station’s format, sports programming, or demographic groups that are part of your audience composition. The higher the Index, the more likely your listeners are to buy products, use services or engage in specific activities. With this powerful ammunition, you can find new prospects in new industries or improve relationships with existing clients. The intent of these reports is not for you to have to comb through them looking for a specific data point on product or service usage or other information. When you want specific information, please don’t hesitate to call on RAB’s Member Response team to request a standard GfK MRI report on that topic. We’ll quickly provide you with an in-depth look on any category available in the database. The new, enhanced PROSPECTING REPORTS based on GfK MRI’s Gold Digger™ program also examine a number of lifestyle and attitudinal questions. This information can be crucial in writing copy that will appeal to your station’s audience. Your Programming and Promotion teams can utilize this data to help determine what types of activities will appeal to listeners and what kinds of products/services top their lists (great for putting together contests and promos). Once you have identified the opportunities outlined in RAB’S PROSPECTING
REPORTS based on GfK MRI’s Gold Digger ™ program, be sure to take advantage of all the additional support information RAB can provide to help you become a valued long-term marketing partner to your clients. Just call RAB Member Response (toll-free) at 1-800-232-3131 – or visit RAB.com to access additional information.
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
A B C D
Total
Adults
18+
African-
American
Adults
55+
Index 100 100
Index 100 707
Index 100 615
Index 100 422
Index 100 401
Index 100 395
Index 100 378
*
Index 100 368
Index 100 365
Index 100 364
*
Index 100 326
*
Index 100 322
*
Index 100 319
Index 100 318
Index 100 317
Index 100 310
Index 100 291
*
Index 100 289
Index 100 287
*
Index 100 286
Index 100 286
*
Index 100 286
Index 100 278
Index 100 276
Index 100 275
Index 100 274
Index 100 274
Index 100 270
Index 100 269
Index 100 268
Index 100 266
Index 100 264
Watched track and field events on TV - past year
Bought Daily Drawing ticket - past year
Ordered by mail or phone from JCPenney - past year
Have/had rheumatoid arthritis (RA) - past year
Wear dentures
Marital status: legally separated
Patronized Captain D's - past 6 months
Bought tires at Sears - past year
Patronized Popeyes Chicken - past 6 months
Ordered by mail or phone from Publishers Clearing House - past year
Patronized Ryan's - past 6 months
Household spends under $20 in foodstores in average week
Listened to or purchased gospel music recordings/other audio - past 6 months
Watch daytime dramas on TV
Mufflers bought at Midas - past year
Shopped Piggly Wiggly - past 6 months
Bought women's pants suit - past year
Watch what I eat to restrict salt intake
Marital status: widow/widower
Have/had hepatitis - past year
Watch track & field games shows on TV
Called a toll-free number for information after exposure to healthcare advertisement(s) - past year
Listen to Urban radio formats (any genre)
Watched WNBA basketball on TV - past year
Ordered by mail or phone by Fingerhut - past year
Watch Monday-Friday late night network news/information programs on TV
Total Adults 18+
Listen to Gospel radio formats
Listen to Urban AC radio format (subset of Urban)
Bought women's skirt suit - past year
Listen to Jazz radio format
Patronized Church's Fried Chicken - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
Index 100 262
*
Index 100 261
Index 100 252
Index 100 250
Index 100 250
*
Index 100 249
*
Index 100 244
*
Index 100 243
*
Index 100 242
Index 100 241
*
Index 100 239
Index 100 239
*
Index 100 238
Index 100 238
*
Index 100 236
Index 100 236
Index 100 233
Index 100 232
*
Index 100 232
*
Index 100 230
*
Index 100 230
*
Index 100 229
Index 100 227
*
Index 100 227
*
Index 100 227
Index 100 227
*
Index 100 226
Index 100 226
*
Index 100 225
Index 100 225
Index 100 224
Index 100 223
Mufflers installed by service center or dealer - past year
Shopped Save-A-Lot - past 6 months
Watch early morning news on TV
Household Composition: One adult, no children under 18
Personally have considerable interest in video ads seen in shopping malls
Bought Midas muffler(s) for vehicle - past year
Have/had kidney ailments - past year
Member of church board
Watch tennis shows on TV
Patronized Checkers - past 6 months
Used any hair growth products - past year
Have/had hair loss - past year
Bought anti-freeze/coolant at Kmart - past year
Foreign travel: Took any trip to Barbados
Shopped Lady Foot Locker - past 3 months
Read newspapers for relaxation only
Means of travel on any domestic trip - past year: Railroad/train
Bought blood glucose monitor - past year
Bought Meineke muffler(s) for vehicle - past year
Have/had gout - past year
Did not personally drive any miles in past year
Shopped BI-LO - past 6 months
Watch daytime game shows on TV
Bought spark plugs at NAPA - past year
Had vehicle transmission serviced at Aamco - past year
Means of travel on any domestic trip - past year: Charter or tour bus
Mufflers bought at specialty muffler shop - past year
Shopped Burlington Coat Factory - past 3 months
Have/had insulin-dependent diabetes - past year
Parents of child(ren) under age 18 living in household are not present in household
Shopped Fred's - past 3 months
Member of AARP Roadside Assistance
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
*
Index 100 222
*
Index 100 221
Index 100 221
*
Index 100 220
*
Index 100 219
Index 100 218
Index 100 216
*
Index 100 216
Index 100 215
*
Index 100 215
Index 100 215
*
Index 100 214
Index 100 214
Index 100 213
Index 100 212
Index 100 212
Index 100 211
*
Index 100 210
Index 100 208
Index 100 208
Index 100 206
*
Index 100 206
Index 100 205
*
Index 100 205
Index 100 205
*
Index 100 204
Index 100 204
Index 100 204
Index 100 203
Index 100 203
*
Index 100 203
Index 100 203
Watch Sunday news/interview shows on TV
Watch what I eat to control cholesterol level
Personaly have considerable interest in video ads seen in medical offices
Attitudes Toward Advertising: Advertising helps me keep up-to-date about products and services that I need or would like to have.
Watch syndicated general adult programs on TV
Had professional perm/body wave - past 6 months
Used laxatives/fiber supplements - past 6 months
Bought 4 pieces of fine jewelry - past year
Shopped Lord & Taylor - past 3 months
Most recent vehicle bought/leased is any Mitsubishi
Bought tires at Goodyear - past year
Referred to paper Yellow Pages for hotels/motels - past year
Personally have considerable interest in video ads seen in drug stores
Watch weekend early evening network news on TV
Have/had non-insulin-dependent diabetes - past year
Highest level education completed/highest degree received: 12th grade, no diploma
Patronized Joe's Crab Shack - past 6 months
Watch what I eat to control blood sugar level
Shopped Family Dollar - past 3 months
Watched greyhound racing on TV - past year
Personally have considerable interest in video ads seen in large discount/department stores
Ordered by mail or phone from Home Shopping Network - past year
Household income: Under $20,000
Have/had hypertension/high blood pressure - past year
Drank any malt liquor - past 6 months
If making decision on new car or truck today, would buy a Lincoln
If making decision on new car or truck today, would buy a Buick
Personally have considerable interest in video ads seen in convenience stores
Personally have considerable interest in video ads seen at gas stations
Had vehicle transmission serviced at Cottman - past year
Referred to paper Yellow Pages for travel services (excluding airlines, hotels/motels) - past year
Most recent vehicle bought/leased is any Lincoln
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
240
241
242
243
244
245
246
247
248
249
250
251
252
253
254
255
256
257
258
Index 100 202
Index 100 202
Index 100 202
Index 100 201
Index 100 200
Index 100 200
Index 100 199
*
Index 100 199
Index 100 198
Index 100 198
*
Index 100 198
*
Index 100 198
Index 100 198
Index 100 197
Index 100 196
Index 100 196
*
Index 100 195
Index 100 194
Index 100 194
Index 100 194
Index 100 193
*
Index 100 193
*
Index 100 193
Index 100 193
Index 100 192
Index 100 192
*
Index 100 191
*
Index 100 191
Index 100 191
Index 100 190
Index 100 189
*
Index 100 189
Shopped Acme - past 6 months
Visited Six Flags Over Georgia - past year
Member of AARP
Auto/vehicle covered AARP from The Hartford insurance policy
Referred to paper Yellow Pages for airlines/airline tickets - past year
Ordered by mail or phone from Office Depot - past year
Have/had prostate problems - past year (men only)
Buy/eat foods labeled as lactose-free for weight control/other health reasons
Personaly traveled 10-20 miles in town, city or suburb as driver or passenger in a car or truck - past week
Currently own/lease any Mercedes-Benz
Watch professional basketball specials on TV
Ordered by mail or phone from Book of the Month Club - past year
Ordered by mail or phone from 1800PetMeds - past year
Shopped Lane Bryant - past 3 months
Patronized Old Country Buffet - past 6 months
Highest level education completed/highest degree received: 11th grade or less
Requested a free sample after exposure to healthcare advertisement(s) - past year
Bought anti-freeze/coolant at AutoZone - past year
Most recent vehicle bought/leased is any Mercedes-Benz
My mode of transportation on a typical weekday is taking a bus
Worked for a political party - past year
Shopped Neiman Marcus - past 3 months
Personally traveled less than 10 miles in town, city or suburb as driver or passenger in a car or truck - past week
Drank any regular caffeine-free cola drinks (not diet ) - past 6 months
Patronized Shoney's - past 6 months
Visit the Internet for relaxation only
Watch daytime talk/variety shows on TV
Patronized Golden Corral - past 6 months
General Attitudes: I feel really good about seeing celebrities in the media that share my ethnic background.
Affiliated with Democratic political party
Shopped Dress Barn - past 3 months
Mature couples II: adults age 55-64, no children 17 or under living at home
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
320
321
322
*
Index 100 189
Index 100 188
*
Index 100 188
Index 100 187
Index 100 187
*
Index 100 186
*
Index 100 186
Index 100 186
*
Index 100 186
Index 100 185
*
Index 100 185
Index 100 184
Index 100 184
*
Index 100 184
*
Index 100 183
*
Index 100 182
Index 100 181
*
Index 100 181
*
Index 100 181
Index 100 181
Index 100 181
*
Index 100 180
Index 100 180
*
Index 100 180
Index 100 180
*
Index 100 180
Index 100 180
Index 100 179
Index 100 179
Index 100 179
*
Index 100 179
Index 100 178
Watch documentary/informational shows on primetime TV
Watch what I eat to control lactose intolerance
Shopped Ethan Allen - past year
Have/had cancer - past year
Attitudes Toward Advertising: On average, brands that are advertised are better in quality than brands that are not advertised.
Most recent vehicle bought/leased is any Infiniti
Use AT&T long-distance call services (landline)
Watch college basketball specials on TV
Personally have considerable interest in video ads seen in fast-food or family restaurants
Had brakes installed at Meineke - past year
Asked doctor to prescribe a specific drug after exposure to healthcare advertisement(s) - past year
Bought tires at auto parts store - past year
Flew Air Jamaica on any foreign trip (including Alaska, Hawaii)
Watched regular season NBA basketball on TV - past year
Watch early morning talk/information/news shows on TV
Patronized Rally's - past 6 months
Spent $250+ in total on men's cologne for self - past year
Wired or sent money through MoneyGram - past year
Patronized Krystal - past 6 months
Bought spark plugs at car dealer - past year
Bought gasoline at Clark - past 6 months
Car/other vehicle batteries bought at Sears - past year
Any tire care/maintenace - past year
Bought oil filters at Pep Boys - past year
Shopped Foot Action - past 3 months
Watched women's tennis on TV - past year
Household Composition: Married couple, no adult children, no children under 18, other adult(s) present
Buy/eat foods labeled as low-sodium for weight control/other health reasons
Computer peripherals own at home: Tape/Cartridge drive
Attitudes Toward Advertising: I like to look at advertising.
Bought oil filters at discount auto store - past year
Auto repair chain store added or changed motor oil - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
Index 100 178
Index 100 178
Index 100 177
Index 100 177
Index 100 177
Index 100 177
*
Index 100 177
*
Index 100 177
Index 100 177
*
Index 100 176
Index 100 175
*
Index 100 175
*
Index 100 175
*
Index 100 174
Index 100 174
Index 100 174
Index 100 173
Index 100 172
Index 100 172
*
Index 100 172
*
Index 100 172
Index 100 171
*
Index 100 171
Index 100 171
*
Index 100 170
Index 100 170
Index 100 169
Index 100 169
*
Index 100 169
*
Index 100 168
Index 100 168
Index 100 168
Provide caregiver/caretaker services/support by assisting with personal care
Household Income: $20,000-$29,999
Have/had ulcer(s) - past year
Tire dealer added or changed motor oil - past year
Have had osteoarthritis - past year
Have/had sleep apnea - past year
Obtained information about an ailment/prescription drug through a patient support group - past year
Watched any tennis (men's or women's) on TV - past year
Referred to paper Yellow Pages for household furnishings - past year
Spent $100-$249 in total on men's cologne as gifts - past year
Patronized Blimpie Subs & Salads - past 6 months
Personally have considerable interest in video ads seen in grocery stores
Visited cardiologist - past year
Shopped Shoe Carnival - past 3 months
Have/had dry eyes - past year
Patronized Zaxby's - past 6 motnhs
Personally have considerable interest in video ads seen in warehouse/club stores
If making decision on new car or truck today, would buy an Infiniti
Had brakes installed at Midas - past year
Spent $250+ in total on women's perfume/cologne as gifts - past year
Member of Allstate Motor Club
Read newspapers for both relaxation and inspiration
Held or ran for political office - past year
Bought anti-freeze/coolant at Sears - past year
Shopped Food Lion - past 6 months
Patronized Bojangles - past 6 months
General Attitudes: I’m more connected to my ethnic heritage than my parents are.
Watched bowling on TV - past year
Referred to paper Yellow Pages for education/schools - past year
Currently own/lease any Lincoln
Marital status: divorced
Refilled a prescription after exposure to healthcare advertisement(s) - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
Index 100 168
*
Index 100 168
Index 100 167
Index 100 167
Index 100 167
Index 100 167
*
Index 100 167
Index 100 167
Index 100 167
Index 100 167
Index 100 167
Index 100 166
*
Index 100 166
Index 100 166
Index 100 166
Index 100 166
*
Index 100 166
*
Index 100 165
Index 100 165
*
Index 100 164
Index 100 164
*
Index 100 164
Index 100 164
Index 100 163
Index 100 163
*
Index 100 163
*
Index 100 163
Index 100 162
*
Index 100 162
*
Index 100 162
Index 100 161
Index 100 161
Shopped Military Commissary - past 6 months
Watched NBA basketball playoffs/finals on TV - past year
Mature couples III: adults age 65+, no children 17 or under living at home
Another household member added motor oil additives - past year
Personally have considerable interest in video ads seen in office building lobbies
Spent under $100 on tires - past year
Purchased any fine jewelry at Jared - past year
Another household member installed spark plugs - past year
My mode of transportation on a typical weekend is taking a bus
Auto/vehicle insurance acquired at dealership where car/vehicle was purchased
Drank any port, sherry and dessert wines - past 6 months
My mode of transportation on a typical weekday is taking a taxi/cab
Bought tires at Walmart - past year
Listened to regular season NBA basketball on radio - past year
Had extermination treatment from Orkin - past year
Shopped any Military Exchange - past 3 months
Bought air filters for vehicle at AutoZone - past year
Referred to paper Yellow Pages for auto dealers and sales - past year
Bought mufflers at Meineke - past year
Personally rented a truck/trailer from Enterprise - past year
Personally rented a truck/trailer for commercial/business purposes - past year
My family/friends often ask for and trust my advice on newspapers
Patronized any fast-food/drive-in restaurant for seafood - past 6 months
Bought spark plugs at AutoZone - past year
Bought home blood pressure monitor - past year
Used lactose-reduced fresh milk - past 6 months
Referred to paper Yellow Pages for home improvement and repairs - past year
Bought anti-freeze/coolant at Pep Boys - past year
Shopped Winn-Dixie - past 6 months
Car/other vehicle batteries installed by service center or dealership - past year
Watch weekend sports anthologies on TV
Patronized White Castle - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
500
501
502
503
504
505
506
507
508
509
510
511
512
513
514
*
Index 100 161
Index 100 161
Index 100 161
Index 100 161
*
Index 100 161
Index 100 160
*
Index 100 160
Index 100 159
Index 100 159
*
Index 100 159
Index 100 159
Index 100 159
Index 100 159
Index 100 159
Index 100 159
Index 100 158
*
Index 100 158
Index 100 157
Index 100 157
Index 100 157
Index 100 157
*
Index 100 157
Index 100 157
Index 100 157
Index 100 156
Index 100 156
*
Index 100 156
Index 100 156
Index 100 156
*
Index 100 155
Index 100 155
Index 100 155
Household bought/used any environmentally friendly/"green"/recycled-content paper products - past year
Means of travel on any domestic trip - past year: Scheduled bus
Watch Monday-Friday early evening network news on TV
Consumer Confidence: Economy/business in the U.S. will be better in the coming year
Referred to paper Yellow Pages for department stores - past year
Patronized Hardee's - past 6 months
Patronized Waffle House - past 6 months
Visited podiatrist - past year
Stayed at InterContinental Hotels - past year
Personally decided brand of motor oil additive to buy (alone or with someone else) - past year
Had brakes installed at Sears - past year
Change anti-freeze/coolant in vehicle year-round
Have/had heart attack/heart disease - past year
Buy/eat foods labeled as low-cholesterol for weight control/other health reasons
Provide caregiver/caretaker services/support by making doctor's appointments
Regularly listen to Summer Olympics on radio
Watch Monday-Friday late evening local news on TV
Shopped Belk - past 3 months
Car/other vehicle batteries bought at AutoZone - past year
Watched boxing on TV - past year
Visit the Internet for information only
Health Attitudes: I prefer popular brand-name drugs, even if they cost more.
If making decision on new car or truck today, would buy a Cadillac
Have/had overactive bladder - past year
Personally have considerable interest in video ads seen in office building elevators
Bought 3+ bottles women's perfume/cologne for self - past year
Domestic travel: Took any trip to Mississippi, Louisiana
Ordered by mail or phone from Staples - past year
Listened to WWE wrestling on radio - past year
Visited urologist - past year
Patronized Boston Market - past 6 months
Requested additional information on advertised product after seeing a newspaper ad - past month
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
515
516
517
518
519
520
521
522
523
524
525
526
527
528
529
530
531
532
533
534
535
536
537
538
539
540
541
542
543
544
545
546
547
548
549
550
551
552
553
554
555
556
557
558
559
560
561
562
563
564
565
566
567
568
569
570
571
572
573
574
575
576
577
578
Index 100 155
Index 100 155
Index 100 155
*
Index 100 155
Index 100 154
Index 100 153
Index 100 153
Index 100 153
*
Index 100 153
Index 100 152
*
Index 100 151
Index 100 151
Index 100 151
*
Index 100 150
Index 100 150
Index 100 150
Index 100 150
Index 100 150
Index 100 150
Index 100 149
Index 100 149
Index 100 149
Index 100 148
Index 100 148
Index 100 148
Index 100 148
*
Index 100 148
Index 100 148
Index 100 148
Index 100 148
*
Index 100 148
*
Index 100 148
Household had home delivery of water/seltzer - past 6 months
Referred to paper Yellow Pages for auto repair and services - past year
Household used any indoor insecticides - past 6 months
Foreign travel: Took any trip to Jamaica
Listened to auto racing (excluding NASCAR) on radio - past year
Currently own/lease any Cadillac
Patronized Red Lobster - past 6 months
Household net worth: $50,000-$99,999
Watch pageant specials on TV
Watch TV for information and inspiration
Have/had high cholesterol - past year
Shopped Dollar General - past 3 months
Shopped Payless - past 3 months
Watched weightlifting competitions on TV - past year
Most recent vehicle bought/leased is any Buick
My ideal car is green and trendy
Shopped A & P - past 6 months
Vacation Travel Attitudes: I prefer guided tours to traveling independently.
Shopped Body Shop - past 3 months
Anti-freeze/coolant added/changed by service center/auto dealer - past year
Decision maker for mufflers bought for vehicle in past year was someone else
Bought any merchandise/services from in-home sales rep - past 6 months
Made an appointment to see a doctor after exposure to healthcare advertisement(s) - past year
Personally have considerable interest in video ads seen in coffee shops, cafes or delis
Bought anti-freeze/coolant at Advance Auto Parts Store - past year
Car/other vehicle batteries bought at car dealer - past year
Member of any religious club
Bought gasoline for vehicle more than 3 times a week - past 6 months
Shopped Men's Wearhouse - past 3 months
Referred to paper Yellow Pages for attorneys - past year
Eating habits: Consider self to be semi-vegetarian
Personal car rental in past year was direct from company by phone
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
579
580
581
582
583
584
585
586
587
588
589
590
591
592
593
594
595
596
597
598
599
600
601
602
603
604
605
606
607
608
609
610
611
612
613
614
615
616
617
618
619
620
621
622
623
624
625
626
627
628
629
630
631
632
633
634
635
636
637
638
639
640
641
642
*
Index 100 147
Index 100 147
Index 100 147
Index 100 147
Index 100 147
*
Index 100 147
*
Index 100 146
Index 100 146
*
Index 100 146
Index 100 146
Index 100 146
Index 100 146
Index 100 145
Index 100 145
Index 100 145
Index 100 145
Index 100 145
Index 100 145
Index 100 145
Index 100 145
*
Index 100 145
*
Index 100 145
Index 100 145
*
Index 100 145
Index 100 145
Index 100 144
Index 100 144
Index 100 144
*
Index 100 144
Index 100 144
Index 100 144
*
Index 100 143
Heard about current auto/vehicle insurance carrier through direct mail sent to home
Ordered by mail or phone from Macy's - past year
Ordered by mail or phone from Avon - past year
Had vehicle transmission serviced - past year
Purchased a money order - past year
Cultural purity: Keeping my culture free from outside influences is very important
Referred to paper Yellow Pages for personal care services other than beauty salons - past year
Bought tires at Discount Tire Co. - past year
I like to dress in the latest fashions.
I have a great deal of knowledge/experience in newspapers
Listened to NBA basketball playoffs/finals on radio - past year
Currently own/lease any Infiniti
My family/friends often ask for and trust my advice on insurance
Watch reality-based TV shows
Provide caregiver/caretaker services/support by assisting with chores
Shopped Giant - past 6 months
My family/friends often ask for and trust my advice on fashion, clothing
Provide caregiver/caretaker services/support by providing transportation
Health Attitudes: Sometimes I skip a dose of my prescription drugs because I worry about the side effects.
Bought motor oil additives - past year
Personally/jointly have small business loan
Watched men's tennis on TV - past year
Total amount spent at convenience stores - past month: $11-$19
Someone else decided on brand of spark plugs to buy - past year
My family/friends often ask for and trust my advice on magazines
General Attitudes: I strive to achieve a high social status.
Service center or dealer added motor oil additives - past year
Patronized KFC - past 6 months
Purchased any fine jewelry at a department store - past year
Buy/eat foods labeled as sugar-free for weight control/other health reasons
Bought gasoline at BP/Amoco - past 6 months
Ordered by mail or phone from Pottery Barn - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
643
644
645
646
647
648
649
650
651
652
653
654
655
656
657
658
659
660
661
662
663
664
665
666
667
668
669
670
671
672
673
674
675
676
677
678
679
680
681
682
683
684
685
686
687
688
689
690
691
692
693
694
695
696
697
698
699
700
701
702
703
704
705
706
Index 100 143
Index 100 143
*
Index 100 143
*
Index 100 143
Index 100 143
*
Index 100 143
Index 100 143
*
Index 100 143
Index 100 143
Index 100 143
Index 100 142
*
Index 100 142
Index 100 142
*
Index 100 142
Index 100 142
*
Index 100 142
Index 100 141
Index 100 141
Index 100 141
Index 100 141
*
Index 100 141
Index 100 141
*
Index 100 141
*
Index 100 141
*
Index 100 141
Index 100 140
Index 100 140
Index 100 140
Index 100 140
Index 100 140
*
Index 100 140
*
Index 100 140
Average monthly landline bill for personal local and long-distance calls: $60-$99
I have a great deal of knowledge/experience in fashion, shoes
If making decision on new car or truck today, would buy a Mercedes-Benz
Flew AirTran Airways on any domestic trip
Foreign travel: Took any trip to Israel
Bought men's casual/non-business suit - past year
Used chewing gum smoking cessation method - past year
My family/friends often ask for and trust my advice on fashion, shoes
Use AT&T local call services (landline)
Obtained information about an ailment/prescription drug through pamphlets/brochures - past year
Bought gasoline for vehicle 3 times per week - past 6 months
Referred to paper Yellow Pages for plumbers and electricians - past year
Ever listen to AM radio
Shopped Dillard's - past 3 months
Used Jackson Hewitt on-site office for tax preparation - past year
Wired or sent money through Western Union - past year
Watch news specials on TV
Patronized Baker's Square - past 6 months
Spent $100-$249 in total on women's perfume/cologne for self - past year
Shopped Saks Fifth Avenue - past 3 months
Personally dorve 1-999 miles - past year
Patronized HomeTown Buffet - past 6 months
Spent total of $10 or less at fast-food/drive-in restaurants - past month
Attended track & field events - past year
Household net worth: $100,000-$149,999
Shopped RAC Rent-A-Center - past year
Household net worth: Under $50,000
Health Attitudes: I consult my pharmacist for health advice.
My family/friends often ask for and trust my advice on fashion other than clothing and shoes
Health Attitudes: In general, newer drug brands work better than older brands.
Ordered by mail or phone from ProFlowers - past year
Most recent vehicle bought/leased is any Cadillac
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
707
708
709
710
711
712
713
714
715
716
717
718
719
720
721
722
723
724
725
726
727
728
729
730
731
732
733
734
735
736
737
738
739
740
741
742
743
744
745
746
747
748
749
750
751
752
753
754
755
756
757
758
759
760
761
762
763
764
765
766
767
768
769
770
*
Index 100 140
Index 100 139
Index 100 139
Index 100 139
*
Index 100 139
*
Index 100 139
Index 100 139
*
Index 100 139
*
Index 100 139
Index 100 139
Index 100 138
Index 100 138
Index 100 138
Index 100 138
Index 100 138
Index 100 138
Index 100 138
Index 100 138
Index 100 138
Index 100 137
Index 100 137
*
Index 100 137
Index 100 137
Index 100 137
Index 100 137
Index 100 137
Index 100 137
*
Index 100 137
Index 100 137
Index 100 136
Index 100 136
Index 100 136
Contribute to political organizations/causes
Watch awards specials on TV
Provide caregiver/caretaker services/support by giving medication
Shopped Kmart - past 3 months
Household spends $20-$39 in foodstores in average week
Buy/eat foods labeled as gluten-free for diet control/other health reasons
My family/friends often ask for and trust my advice on home furnishings
Collect stamps as a hobby
Shopped BJ's Wholesale Club - past 6 months
Buy/eat foods labeled as fat-free for diet control/other health reasons
Read TV listings in weekday newspaper (print)
Bought 3+ bottles men's cologne as gifts - past year
Spent $100 or more at laundry/laundromat - past 6 months
Interest In Advertising: Advertising on radio provides me with meaningful information about the product use of other consumers.
Automotive Attitudes: I generally purchase the most expensive model with all the luxury appointments and options.
Health Attitudes: My medical conditions limit my lifestyle somewhat.
I have a great deal of knowledge/experience in fashion, clothing
General Attitudes: I attend religious services regularly.
Personally have considerable interest in video ads seen in airports
Newspapers Three in One: Read newspapers for relaxation, inspiration and information
Shopped Dollar Tree - past 3 months
Food Attitudes: I only buy food items that are name-brand, not generic brands.
Watched WWE wrestling on TV - past year
Personally decided on brand of anti-freeze/coolant to buy for vehicle (alone or with someone else) - past year
Watched professional wrestling (excluding WWE) on TV - past year
Watch Monday-Friday early evening local news programs on TV
Household installed garage door - past year; work done by outside contractor
Have/had erectile dysfunction (ED) - past year (Men only)
No children under age 18 currently living at home
Referred to paper Yellow Pages for banking, finance and insurance - past year
Referred to paper Yellow Pages for supermarkets/grocers - past year
Used any pipe tobacco - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
771
772
773
774
775
776
777
778
779
780
781
782
783
784
785
786
787
788
789
790
791
792
793
794
795
796
797
798
799
800
801
802
803
804
805
806
807
808
809
810
811
812
813
814
815
816
817
818
819
820
821
822
823
824
825
826
827
828
829
830
831
832
833
834
Index 100 136
*
Index 100 136
*
Index 100 136
Index 100 136
Index 100 135
Index 100 135
*
Index 100 135
Index 100 135
Index 100 135
*
Index 100 135
Index 100 135
Index 100 135
Index 100 135
Index 100 134
Index 100 134
Index 100 134
Index 100 134
Index 100 134
Index 100 134
*
Index 100 134
Index 100 134
Index 100 134
*
Index 100 134
Index 100 134
Index 100 134
Index 100 134
*
Index 100 133
Index 100 133
Index 100 133
Index 100 133
Index 100 133
*
Index 100 133
Spent $100-$249 in total on women's big-ticket apparel items - past year
My mode of transportation on a typical weekend is taking a train (railroad)
Interest In Advertising: For me, advertising in newspapers is amusing.
I have a great deal of knowledge/experience in insurance
Participated in Karate - past year
Household used cents-off coupons 3 times - past 3 months
Paid cash to buy gas for vehicle(s) - past month
Shopped Sears - past 3 months
Drank any caffeine-free regular carbonated soft drinks (excluding colas) - past 6 months
Car/other vehicle batteries bought at tire dealer/store - past year
Spent less than $50 in total on watches - past year
My mode of transportation on a typical weekday is riding the subway/Metro
Another household member added gasoline additives - past year
Heard about current auto/vehicle insurance carrier through a newspaper or magazine (print) ad
Vacation Travel Attitudes: Group tours are fun and a good way to meet people.
General Attitudes: My cultural/ethnic heritage is an important part of who I am.
Interest In Advertising: Advertising on TV provides me with meaningful information about the product use of other consumers.
My family/friends often ask for and trust my advice on soft drinks
Bought gasoline at Walmart - past 6 months
Visited ear, nose & throat specialist - past year
Someone else decided brand of motor oil additive to buy - past year
Bought muffler(s) for vehicle - past year
Consumer Confidence : Economy/business in the U.S. is better now than it was a year ago
Bought 5-6 pieces of fine jewelry - past year
General Attitudes: Marriage should only be legal between a man and a woman.
Fashion & Style Attitudes: When I smell a perfume or cologne sample that I like in a magazine, I will purchase it
Interest In Advertising: Advertising in newspapers provides me with meaningful information about the product use of other consumers.
Shopped RAC Rent-A-Center - past year
Attended WNBA basketball games - past year
Watched bicycle racing on TV - past year
Interest In Advertising: Advertising on TV provides me with useful information about bargains.
Air filters installed in vehicle by service center or dealership - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
835
836
837
838
839
840
841
842
843
844
845
846
847
848
849
850
851
852
853
854
855
856
857
858
859
860
861
862
863
864
865
866
867
868
869
870
871
872
873
874
875
876
877
878
879
880
881
882
883
884
885
886
887
888
889
890
891
892
893
894
895
896
897
898
Index 100 133
Index 100 133
*
Index 100 133
Index 100 133
*
Index 100 133
Index 100 132
*
Index 100 132
*
Index 100 132
Index 100 132
*
Index 100 132
*
Index 100 132
Index 100 132
Index 100 132
*
Index 100 132
Index 100 132
*
Index 100 131
Index 100 131
Index 100 131
Index 100 131
*
Index 100 131
Index 100 131
*
Index 100 131
Index 100 131
Index 100 131
Index 100 131
Index 100 130
Index 100 130
Index 100 130
*
Index 100 130
*
Index 100 130
Index 100 130
Index 100 130
Shopped Value City Furniture - past year
Consulted radio for advice on fees/travel arrangements - past year
Shopped DSW - past 3 months
Bought 2 bottles men's cologne for self - past year
Spent $100-$249 on tires - past year
Used organic ice cream - past 6 months
Finance Attitudes: You are better off having what you want now as you never know what tomorrow brings.
Purchased a watch for self - past year
Bought greeting cards at dollar store - past 6 months
General Attitudes: I like to live a lifestyle that impresses others.
Referred to paper Yellow Pages for pharmacies - past year
Discussed an ailment/remedy with a friend or relative after exposure to healthcare advertisement(s) - past year
Bought gasoline additives - past year
Foreign travel: Took any trip to Hong Kong
General Attitudes: I love keeping up with celebrity news and gossip.
Foreign travel: Took any trip to Aruba
Referred to paper Yellow Pages for carpet cleaning - past year
Interest In Advertising: Advertising in magazines provides me with useful information about bargains.
Voted in federal, state or local election - past year
Purchased any fine jewelry at Kay Jewelers - past year
Traditional gender roles: Following traditional roles for men and women is very important
Bought NAPA muffler(s) for vehicle - past year
Watch primetime general drama shows on TV
Spent $50-$99 in total on costume jewelry - past year
Personally have considerable interest in video ads seen in gyms/health clubs
Personally have considerable interest in video ads seen in bars/pubs
Kind of fine jewelry purchased in past year: Any earrings
Purchased any fine jewelry at Zales - past year
Listened to or purchased jazz music recordings/other audio - past 6 months
Bought spark plugs - past year
Bought multi-component audio system - past year
Paid for gasoline purchases with cash - past month
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
899
900
901
902
903
904
905
906
907
908
909
910
911
912
913
914
915
916
917
918
919
920
921
922
923
924
925
926
927
928
929
930
931
932
933
934
935
936
937
938
939
940
941
942
943
944
945
946
947
948
949
950
951
952
953
954
955
956
957
958
959
960
961
962
*
Index 100 130
*
Index 100 130
Index 100 130
Index 100 130
Index 100 130
Index 100 130
Index 100 130
Index 100 129
Index 100 129
Index 100 129
Index 100 129
Index 100 129
Index 100 129
*
Index 100 129
*
Index 100 129
*
Index 100 129
Index 100 129
Index 100 129
Index 100 128
Index 100 128
Index 100 128
Index 100 128
Index 100 128
*
Index 100 128
Index 100 128
Index 100 128
Index 100 128
Index 100 127
*
Index 100 127
Index 100 127
Index 100 127
Index 100 127
Rented car at home (local rental) for personal use - past year
Listen to Oldies radio format
Most recent car rental for business use was from Alamo
Vacation Travel Attitudes: I am willing to pay more for a flight in order to travel on my favorite airline.
Vacation Travel Attitudes: Planning a vacation is just as much fun as the trip itself.
Watch professional football pre-game shows on TV
Shopped Big Lots - past 3 months
Finance Attitudes: People often ask my advice when it comes to financial matters.
Auto/vehicle covered by Nationwide insurance policy
Consulted Yahoo!Travel for advice on fees/travel arrangements - past year
Bought 3+ bottles men's cologne for self - past year
Watch skating specials on TV
Bought tires at America's Tire - past year
Shopped Havertys - past year
Had brakes serviced in past year
Auto/vehicle covered by Allstate insurance policy
Status: Achieving a higher social status is very important
Change anti-freeze/coolant in vehicle in summer only
Listen to Religion/Christian radio formats
General Attitudes: Prayer is a part of my daily life.
Patronized Ruby Tuesday - past 6 months
Visited eye doctor - past year
Bought oil filters at AutoZone - past year
Bought spark plugs at Advnce Auto Parts Store - past year
TV Three in One: Watch for relaxation, inspiration, information
Household spends $40-$59 in foodstores in average week
Patronized any fast-food/drive-in restaurant for chicken - past 6 months
General Attitudes: Religion should be the pillar of our society.
Finance Attitudes: I regularly read financial news or financial publications.
Bought anti-freeze/coolant for vehicle - past year
Service center or dealer added gasoline additives - past year
If making decision on new car or truck today, would buy a Lexus
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
963
964
965
966
967
968
969
970
971
972
973
974
975
976
977
978
979
980
981
982
983
984
985
986
987
988
989
990
991
992
993
994
995
996
997
998
999
1000
1001
1002
1003
1004
1005
1006
1007
1008
1009
1010
1011
1012
1013
1014
1015
1016
1017
1018
1019
1020
1021
1022
1023
1024
1025
1026
Index 100 127
Index 100 127
Index 100 127
Index 100 127
Index 100 127
Index 100 127
Index 100 127
Index 100 127
Index 100 127
Index 100 127
Index 100 127
Index 100 126
Index 100 126
Index 100 126
Index 100 126
Index 100 126
Index 100 126
Index 100 126
Index 100 126
Index 100 126
Index 100 126
*
Index 100 126
*
Index 100 126
Index 100 125
Index 100 125
Index 100 125
*
Index 100 125
*
Index 100 125
Index 100 125
Index 100 125
*
Index 100 125
Index 100 125
Bought tires at Firestone Complete Auto Care - past year
Obtained information about an ailment/prescription drug through a magazine advertisement - past year
Used on-site tax preparation service other than H&R Block or Jackson Hewitt for tax preparation - past year
Power: Having control over people and resources is very important
Shopped Shop 'N Save - past 6 months
Mufflers bought at gas station/garage - past year
Looking good: Seeking the utmost attractive appearance is very important
Spent total of $11-$20 at fast-food/drive-in restaurants - past month
Currently own/lease any Buick
Household's Internet service provider is AT&T
Fashion & Style Attitudes: I love to mix and match high and low end designers when putting together an outfit.
Spent $50-$99 in total on watches - past year
Currently carry identity theft insurance coverage
Personally decided on brand of spark plugs to buy (alone or with someone else) - past year
Have/had chronic/severe pain - past year
Currently carry mortgage insurance coverage
Referred to paper Yellow Pages for doctors, dentists and other medical services - past year
Automotive Attitudes: I buy vehicles that reflect my commitment to support the environment.
Interest In Advertising: Advertising in magazines provides me with meaningful information about the product use of other consumers.
Kind of fine jewelry purchased in past year: Any bracelet
Bought mid-grade gasoline for vehicle - past 6 months
Automotive Attitudes: I often take the opportunity to discuss my knowledge of automobiles with others.
General Attitudes: Family is important to me, but I have other interests that are equally important.
Listen to Urban Contemporary radio format (subset of Urban)
Fashion & Style Attitudes: I often try different ways to style my hair.
Household bought/used any environmentally friendly/"green"/non-toxic/biodegradable household cleaning/laundry products - past year
Household own/leases 1 vehicle
I have a great deal of knowledge/experience in cleaning products
Reason for selecting current life insurance: Size of company
Other household member, not self, is the parent of child(ren) under age 18 living in household
Self-interest: Putting my interest ahead of others' is very important
Watched marathon/road running, triathlon and other endurance events on TV - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1027
1028
1029
1030
1031
1032
1033
1034
1035
1036
1037
1038
1039
1040
1041
1042
1043
1044
1045
1046
1047
1048
1049
1050
1051
1052
1053
1054
1055
1056
1057
1058
1059
1060
1061
1062
1063
1064
1065
1066
1067
1068
1069
1070
1071
1072
1073
1074
1075
1076
1077
1078
1079
1080
1081
1082
1083
1084
1085
1086
1087
1088
1089
1090
*
Index 100 125
*
Index 100 125
Index 100 125
Index 100 125
Index 100 125
Index 100 125
Index 100 125
Index 100 125
Index 100 125
Index 100 125
Index 100 124
Index 100 124
Index 100 124
*
Index 100 124
*
Index 100 124
Index 100 124
Index 100 124
Index 100 124
Index 100 124
*
Index 100 123
Index 100 123
Index 100 123
Index 100 123
Index 100 123
Index 100 123
Index 100 123
Index 100 123
Index 100 123
Index 100 123
*
Index 100 123
Index 100 123
*
Index 100 123
Interest In Advertising: Advertising on radio provides me with useful information about bargains.
Bought gasoline at Texaco - past 6 months
Bought men's business suit - past year
Car/other vehicle batteries bought at NAPA - past year
Spent $50-$99 on men's cologne for self - past year
Internet/Online Attitudes: The Internet has little impact on my daily life.
Finance Attitudes: I find the ups and downs of the financial markets exciting.
Car/other vehicle batteries installed by other household member - past year
Patronized any family restaurant/steakhouse for take-out - past 6 months
Personally traveled 21-35 miles in town, city or suburb as driver or passenger in a car or truck - past week
Bought 3+ bottles of women's perfume/cologne as gifts - past year
Most recent vehicle acquired was bought/leased 5+ years ago
Shopped Kroger - past 6 months
Purchased gift card/prepaid card at bank - past 6 months
Household bought/used fresh or frozen lamb - past 6 months
Referred to paper Yellow Pages for auto parts and supplies - past year
Faith: Holding to religious faith and belief is very important
Have/had constipation - past year
Vacation Travel Attitudes: The Internet is not a secure way to make travel plans.
Car/other vehicle batteries bought at Pep Boys - past year
Acquired 2nd home mortgage (home equity loan) - past year
Member of any Fraternal Order
Household Income: $30,000-$39,999
I have a great deal of knowledge/experience in fashion other than clothing and shoes
Attended a political rally, speech, or organized protest of any kind - past year
Wired or sent monty through U.S. Postal Service - past year
I dress more fashionably than most people.
Shopped Publix - past 6 months
Bought tires at Pep Boys - past year
Referred to paper Yellow Pages for electronic equipment, supplies and services - past year
Interest In Advertising: Advertising on mobile phones provides me with useful information about bargains.
Bought 2 bottles women's perfume/cologne as gifts - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1091
1092
1093
1094
1095
1096
1097
1098
1099
1100
1101
1102
1103
1104
1105
1106
1107
1108
1109
1110
1111
1112
1113
1114
1115
1116
1117
1118
1119
1120
1121
1122
1123
1124
1125
1126
1127
1128
1129
1130
1131
1132
1133
1134
1135
1136
1137
1138
1139
1140
1141
1142
1143
1144
1145
1146
1147
1148
1149
1150
1151
1152
1153
1154
Index 100 123
*
Index 100 123
Index 100 123
Index 100 122
Index 100 122
Index 100 122
Index 100 122
Index 100 122
Index 100 122
Index 100 122
*
Index 100 122
Index 100 122
*
Index 100 122
Index 100 122
*
Index 100 122
Index 100 122
Index 100 122
Index 100 122
*
Index 100 122
Index 100 122
Index 100 122
Index 100 122
Index 100 122
Index 100 122
Index 100 122
Index 100 121
Index 100 121
Index 100 121
Index 100 121
Index 100 121
Index 100 121
Index 100 121
Shopped Foot Locker - past 3 months
Finance Attitudes: I often take the opportunity to discuss my knowledge of financial products or services with others.
I want to be considered fashionable.
Discussed ailment/remedy with doctor after exposure to healthcare advetisement(s) - past year
Household currently has 1 auto/vehicle covered by insurance policy
Bought Lotto or drawing game ticket (other than Lottery, Instant Game/Scratch-Off, Daily Drawing, Mega Millions, or Powerball) - past
year
General Attitudes: I make sure I take time for myself each day.
Always vote in local elections
Automotive Attitudes: I seek out vehicles with bold, innovative designs that stand apart from others on the road.
Read newspapers for inspiration only
Bought gasoline at Citgo - past 6 months
Health Attitudes: I'm often first to try the most advanced medicines.
Patronized Ponderosa - past 6 months
Watched college basketball on TV - past year
Purchased any gold fine jewelry pieces - past year
Most recent car rental for personal use was through Enterprise
My mode of transportation on a typical weekday is taking a train (railroad)
Personally spend $60-$79 in foodstores in average week
Watched NCAA basketball tournament on TV - past year
Drank any prepared mixed drinks without liquor - past 6 months
My mode of transportation on a typical weekend is riding the subway/Metro
Shopped Wegmans - past 6 months
Went hunting on any domestic vacation or honeymoon trip
Spent $100 or more on professional dry cleaning - past 6 months
Personally traveled 36-50 miles in town, city or suburb as driver or passenger in a car or truck - past week
Radio Three in One: Listen to radio for relaxation, inspiration and information
Reason for selecting current life insurance: Years in business
Spent $100-$249 in total on men's cologne for self - past year
Technology Attitudes: Technology has little impact on my daily life.
Fashion & Style Attitudes: I consider my fashion style to be trendy.
Buy/eat foods labeled as high-fiber for weight control/other health reasons
Watch late night talk/variety shows on TV
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1155
1156
1157
1158
1159
1160
1161
1162
1163
1164
1165
1166
1167
1168
1169
1170
1171
1172
1173
1174
1175
1176
1177
1178
1179
1180
1181
1182
1183
1184
1185
1186
1187
1188
1189
1190
1191
1192
1193
1194
1195
1196
1197
1198
1199
1200
1201
1202
1203
1204
1205
1206
1207
1208
1209
1210
1211
1212
1213
1214
1215
1216
1217
1218
Index 100 121
Index 100 121
*
Index 100 121
*
Index 100 121
Index 100 121
Index 100 121
Index 100 121
Index 100 121
Index 100 121
Index 100 121
Index 100 121
Index 100 121
Index 100 121
Index 100 121
Index 100 121
Index 100 121
*
Index 100 121
*
Index 100 120
Index 100 120
*
Index 100 120
*
Index 100 120
Index 100 120
Index 100 120
Index 100 120
Index 100 120
Index 100 120
Index 100 120
*
Index 100 120
*
Index 100 120
Index 100 120
Index 100 120
Index 100 120
Bought air filters for vehicle at Advance Auto Parts Store - past year
I have a great deal of knowledge/experience in the news
Listen to radio for both information and inspiration
Household has had roofing work done - past year
General Attitudes: A company's environmental record is important to me in my purchasing decisions.
Visited Kings Dominion (Virginia) - past year
Consulted Yahoo!Travel for advice on sightseeing/activities - past year
Health Attitudes: I go to the doctor regularly for check-ups.
General Attitudes: I seek out variety in my everyday life.
Patronized Hard Rock Cafe - past 6 months
Bought a sport watch - past year
Shopped Sam's Club - past 6 months
Interest In Advertising: Advertising on TV provides me with useful information about new products and services.
Consumed sparkling bottled water or seltzer - past 6 months
Bought lottery tickets at convenience store - past month
Automotive Attitudes: I look for vehicles that offer spirited performance and powerful acceleration.
General Attitudes: I enjoy being the center of attention.
Own a dress watch
Watch what I eat to maintain regularity
Mufflers bought at auto parts store - past year
General Attitudes: My goal is to make it to the top of my profession.
Bought premium/super gasoline for vehicle - past 6 months
My family/friends often ask for and trust my advice on real estate
Shopped RadioShack - past year
Spent less than $25 in total on costume jewelry - past year
I have a great deal of knowledge/experience in magazines
Use Time-Warner local call services
My family/friends often ask for and trust my advice on shoppping
Ordered from HP.com - past year
Personally have considerable interest in video ads seen in movie theater lobbies
Household bought/used any environmentally friendly/"green" products - past 6 months
Spent under $100 in total on fine jewelry - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1219
1220
1221
1222
1223
1224
1225
1226
1227
1228
1229
1230
1231
1232
1233
1234
1235
1236
1237
1238
1239
1240
1241
1242
1243
1244
1245
1246
1247
1248
1249
1250
1251
1252
1253
1254
1255
1256
1257
1258
1259
1260
1261
1262
1263
1264
1265
1266
1267
1268
1269
1270
1271
1272
1273
1274
1275
1276
1277
1278
1279
1280
1281
1282
Index 100 120
Index 100 120
Index 100 120
Index 100 119
Index 100 119
Index 100 119
Index 100 119
*
Index 100 119
Index 100 119
Index 100 119
Index 100 119
Index 100 119
Index 100 119
Index 100 119
Index 100 119
Index 100 119
Index 100 119
Index 100 119
Index 100 119
Index 100 119
Index 100 119
Index 100 119
*
Index 100 119
*
Index 100 118
Index 100 118
Index 100 118
Index 100 118
Index 100 118
Index 100 118
Index 100 118
Index 100 118
Index 100 118
My family/friends often ask for and trust my advice on the news
Cut out a newspaper ad for future reference - past month
My family/friends often ask for and trust my advice on automotive products
Fashion & Style Attitudes: I follow a strict skin-care routine.
Patronized Smokey Bones - past 6 months
Bought Flowmaster muffler(s) for vehicle - past year
Personally added anti-freeze/coolant in vehicle - past year
Used women's perfume/cologne - past 6 months
Bought a dress watch - past year
Household Composition: Married couple only (no other adults, no children)
Air filters for vehicle bought at car dealer - past year
Auto/vehicle covered by Liberty Mutual insurance policy
Bought Mega Millions ticket - past year
Bought 2 pieces of fine jewelry - past year
Technology Attitudes: Computers are too confusing to be of much use to me.
I have a great deal of knowledge/experience on prescription drugs
Shopped T.J. Maxx - past 3 months
Internet/Online Attitudes: The Internet is a good way to meet new people.
General Attitudes: My philosophy is "Life should be as much fun as possible."
Interest In Advertising: Advertising in newspapers provides me with useful information about new products and services.
Rented car at home (local rental) for business use - past year
I have a great deal of knowledge/experience in radio
Vacation Travel Attitudes: It's worth it to me to pay more for high quality hotel accommodations.
Drank any premium Champagne/sparkling wine - past 6 months
Watched high-school sports on TV - past year
Obtained information about an ailment/prescription drug through a pharmaceutical company - past year
Listened to or purchased faith and inspiration music recordings/other audio - past 6 months
Household used any outdoor insecticides - past 6 months
Most frequently shopped grocery store is less than 1 mile from home
Spent $100-$249 in total on women's perfume/cologne as gifts - past year
Finance Attitudes: I enjoy learning about financial products or services from others.
Filled prescription at drug store/pharmacy - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1283
1284
1285
1286
1287
1288
1289
1290
1291
1292
1293
1294
1295
1296
1297
1298
1299
1300
1301
1302
1303
1304
1305
1306
1307
1308
1309
1310
1311
1312
1313
1314
1315
1316
1317
1318
1319
1320
1321
1322
1323
1324
1325
1326
1327
1328
1329
1330
1331
1332
1333
1334
1335
1336
1337
1338
1339
1340
1341
1342
1343
1344
1345
1346
Index 100 118
Index 100 118
Index 100 118
Index 100 118
Index 100 117
Index 100 117
Index 100 117
Index 100 117
Index 100 117
Index 100 117
Index 100 117
Index 100 117
Index 100 117
*
Index 100 117
Index 100 117
Index 100 117
*
Index 100 117
*
Index 100 117
*
Index 100 117
Index 100 117
Index 100 117
Index 100 116
Index 100 116
*
Index 100 116
Index 100 116
*
Index 100 116
Index 100 116
*
Index 100 116
Index 100 116
*
Index 100 116
Index 100 116
Index 100 116
Automotive Attitudes: Having a vehicle that is fun to drive is a top consideration in my purchasing decision.
Spent $500 or more in total on watches - past year
Bought gasoline at Hess - past 6 months
Foreign travel: Took any trip to Middle East (excluding Israel)
Just as the Bible says, the world literally was created in six days.
Bought one item of men's clothing - past year
General Attitudes: I consider myself a spiritual person.
Shopped GNC - past 6 months
Most recent vehicle bought/leased has DVD player
Household installed laminate flooring - past year; work done by outside contractor
Average monthly landline bill for personal local and long-distance calls: $100 or more
Decison maker for mufflers bought for vehicle in past year was myself (alone or with someone else)
Automotive Attitudes: My first consideration in choosing a vehicle is its exterior styling.
General Attitudes: Global warming is a serious threat.
Most recent vehicle bought/leased is a sedan/hard-top/2-door
Purchased any fine jewelry at a warehouse/club store - past year
Use Sprint long-distance call services
Fashion & Style Attitudes: When a celebrity designs a product, I am more likely to buy it.
Shopped Citgo convenience store - past 6 months
Filed taxes after the IRS deadline - past year
Fashion & Style Attitudes: I'll buy trendy clothes even if they're not the highest quality.
Drank any non-cola diet caffeine-free soft drinks - past 6 months
Drank any regular carbonated soft drinks (excluding colas) - past 6 months
Used computer software program other than H&R Block TaxCut, TaxACT, or TurboTax for tax preparation - past year
Have/had nail fungus - past year
Shopped Ross Stores - past 3 months
I have a great deal of knowledge/experience in home furnishings
Interest In Advertising: Advertising on mobile phones provides me with meaningful information about the product use of other
consumers.
General Attitudes: I consider myself outspoken.
Public image: Protecting my reputation, saving face is very important
Household spends $60-$79 in foodstores in average week
Shopped Harris Teeter - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1347
1348
1349
1350
1351
1352
1353
1354
1355
1356
1357
1358
1359
1360
1361
1362
1363
1364
1365
1366
1367
1368
1369
1370
1371
1372
1373
1374
1375
1376
1377
1378
1379
1380
1381
1382
1383
1384
1385
1386
1387
1388
1389
1390
1391
1392
1393
1394
1395
1396
1397
1398
1399
1400
1401
1402
1403
1404
1405
1406
1407
1408
1409
1410
Index 100 116
Index 100 116
Index 100 116
*
Index 100 116
Index 100 116
Index 100 116
Index 100 116
*
Index 100 115
Index 100 115
Index 100 115
*
Index 100 115
*
Index 100 115
Index 100 115
Index 100 115
*
Index 100 115
Index 100 115
Index 100 115
Index 100 115
*
Index 100 115
Index 100 115
Index 100 115
Index 100 115
Index 100 115
Index 100 115
Index 100 115
*
Index 100 115
Index 100 115
Index 100 115
Index 100 115
Index 100 115
*
Index 100 115
Index 100 115
Kind of fine jewelry purchased in past year: Any brooch/pin
Patronized Long John Silver's - past 6 months
General Attitudes: I see myself as somewhat of a loner.
Flew Air Canada on any foreign trip (including Alaska, Hawaii)
My family/friends often ask for and trust my advice on vehicles other than automobiles
My family/friends often ask for and trust my advice on grocery shopping
Have had hearing loss - past year
Bought motor oil at Advance Auto Parts Store to personally add/change - past year
Bought men's overcoat - past year
I have a great deal of knowledge/experience in grocery shopping
Paid any bills in person - past year
Usually shop convenience stores mid-day - (10AM-2PM)
Shopped IGA - past 6 months
Read newspapers for both information and inspiration
Automotive Attitudes: I enjoy learning about automobiles from others.
Health Attitudes: Before I begin taking any drug, I look for as much information about it as possible.
Member of Anytime Fitness
Own HDTV-ready TV set
Interest In Advertising: Advertising on radio provides me with useful information about new products and services.
Shopped Marshalls - past 3 months
Watched gymnastics competitions on TV - past year
Read newspapers for both relaxation and information
Most recent vehicle acquisition was bought/leased with financing from the auto manufacturer
I have a great deal of knowledge/experience in shopping
Bought gasoline at Gulf - past 6 months
Patronized any family restaurant/steakhouse of snacks - past 6 months
Interest In Advertising: Advertising in newspapers provides me with useful information about bargains.
Health Attitudes: Medication has improved the quality of my life.
Household owns an electric perk coffee maker
Currently own/lease any Lexus
Bought car/other vehicle batteries - past year
My family/friends often ask for and trust my advice on business travel
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1411
1412
1413
1414
1415
1416
1417
1418
1419
1420
1421
1422
1423
1424
1425
1426
1427
1428
1429
1430
1431
1432
1433
1434
1435
1436
1437
1438
1439
1440
1441
1442
1443
1444
1445
1446
1447
1448
1449
1450
1451
1452
1453
1454
1455
1456
1457
1458
1459
1460
1461
1462
1463
1464
1465
1466
1467
1468
1469
1470
1471
1472
1473
1474
Index 100 115
Index 100 115
Index 100 114
*
Index 100 114
Index 100 114
*
Index 100 114
Index 100 114
Index 100 114
Index 100 114
Index 100 114
Index 100 114
Index 100 114
Index 100 114
Index 100 114
*
Index 100 114
*
Index 100 114
Index 100 114
Index 100 114
Index 100 114
Index 100 113
*
Index 100 113
*
Index 100 113
Index 100 113
Index 100 113
Index 100 113
Index 100 113
Index 100 113
Index 100 113
Index 100 113
Index 100 113
Index 100 113
Index 100 113
Vacation Travel Attitudes: The best vacation is restful without too much physical exercise.
Someone else was descision maker for car/other vehicle batteries - past year
Obtained information about an ailment/prescription drug through a pharmacist - past year
General Attitudes: I consider myself sophisticated.
Health Attitudes: I am happy with my weight.
Automotive Attitudes: Rebates and incentives strongly influence my new vehicle purchase decisions.
Health Attitudes: I am willing to take prescription drugs even if my insurance company doesn't cover them.
Automotive Attitudes: I always follow the advice of my mechanic.
Used men's aftershave/cologne - past 6 months
My family/friends often ask for and trust my advice on prescription drugs
I follow the latest trends and fashions.
Vacation Travel Attitudes: Packaged deals are great, because I don't have to plan out the details too much.
General Attitudes: I avoid confrontation whenever possible.
My family/friends often ask for and trust my advice on radio
Ordered from SamsClub.com - past year
Household carries a floater policy(s) or additional coverage on homeowners or personal property insurance for collections (antiques,
coins, etc.)
Shopped Walmart Pharmacy - past 6 months
Member of insurance company roadside assistance other than Allstate Motor Club
Shopped FedEx Office - past year
My family/friends often ask for and trust my advice on business
Have/had osteoporosis - past year
Stayed at Howard Johnson - past year
Patronized T.G.I. Friday's - past 6 months
Flew Virgin Atlantic on any foreign trip (including Alaska, Hawaii)
Patronized Krispy Kreme Doughnuts - past 6 months
Health Attitudes: I prefer alternative medicine to traditional medical practices.
Any vehicle currently owned/leased is a sedan/hard-top/2-door
Rented or purchased Western movies/other video - past month
Bought any costume jewelry - past year
Amount spent on most recent vehicle bought/leased: $30,999-$39,999
Technology Attitudes: If I am to be able to use a new technology product, someone has to show me how to use it.
Watch horse racing specials on TV
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1475
1476
1477
1478
1479
1480
1481
1482
1483
1484
1485
1486
1487
1488
1489
1490
1491
1492
1493
1494
1495
1496
1497
1498
1499
1500
1501
1502
1503
1504
1505
1506
1507
1508
1509
1510
1511
1512
1513
1514
1515
1516
1517
1518
1519
1520
1521
1522
1523
1524
1525
1526
1527
1528
1529
1530
1531
1532
1533
1534
1535
1536
1537
1538
Index 100 113
*
Index 100 113
*
Index 100 113
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
Index 100 112
*
Index 100 112
Index 100 112
Index 100 112
Index 100 111
Index 100 111
*
Index 100 111
Index 100 111
Shopped Bath & Body Works - past 3 months
Vacation Travel Attitudes: I'm happy to do very little, if any, sightseeing on my vacations.
Watch TV for informaton only
Highest level education completed/highest degree received: High school graduate/high school diploma or equivalent, such as GED
Used a check cashing service - past year
Drank any brandy, cognac, cordials, liqueurs - past 6 months
Health Attitudes: I rely on my physician to recommend drug brands.
Personal car rental was because own car was in accident or in shop for repairs - past year
Drank any non-cola diet soft drinks - past 6 months
General Attitudes: I often feel like my life is slipping out of control.
Automotive Attitudes: I enjoy personalizing my vehicle to reflect my individual tastes.
Use Time-Warner long-distance call services
Bought gasoline at Marathon - past 6 months
Interest In Advertising: Advertising on mobile phones provides me with useful information about new products and services.
Food Attitudes: People often ask my advice when it comes to food.
General Attitudes: To me, it is important to keep up-to-date with news and current affairs.
I have a great deal of knowledge/experience in new food items
Interest In Advertising: For me, advertising on TV is amusing.
Bought women's blazer - past year
Personally spend $80-$99 in foodstores in average week
Fashion & Style Attitudes: Clothes made by fashion designers are more appealing.
Spent under $100 in total on clothing - past year
Watch weekend college football on TV
Total amount spent at convenience stores - past month: $51-$99
Stayed at America's Best Value Inn - past year
Have/had snoring problems - past year
General Attitudes: It’s important to me that my children continue my family’s cultural traditions.
My family/friends often ask for and trust my advice on finance/investments
Read classified advertisements in weekday newspaper (print)
Listened regularly to traffic reports - past year
Food Attitudes: I evaluate the nutrition of menu items when ordering at a restaurant.
Currently own/lease any Mitsubishi
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1539
1540
1541
1542
1543
1544
1545
1546
1547
1548
1549
1550
1551
1552
1553
1554
1555
1556
1557
1558
1559
1560
1561
1562
1563
1564
1565
1566
1567
1568
1569
1570
1571
1572
1573
1574
1575
1576
1577
1578
1579
1580
1581
1582
1583
1584
1585
1586
1587
1588
1589
1590
1591
1592
1593
1594
1595
1596
1597
1598
1599
1600
1601
1602
Index 100 111
Index 100 111
Index 100 111
Index 100 111
*
Index 100 111
*
Index 100 111
Index 100 111
*
Index 100 111
Index 100 111
*
Index 100 111
Index 100 111
*
Index 100 111
Index 100 111
Index 100 111
Index 100 111
*
Index 100 111
Index 100 111
Index 100 111
Index 100 111
*
Index 100 111
Index 100 111
Index 100 110
*
Index 100 110
Index 100 110
Index 100 110
Index 100 110
Index 100 110
Index 100 110
Index 100 110
Index 100 110
Index 100 110
Index 100 110
Household Composition: No married couple, more than one adult
Interest In Advertising: For me, advertising in magazines is amusing.
General Attitudes: I'd rather prepare a meal than eat in a restaurant.
Reason for selecting current life insurance: Agent recommendation
Visited gastroenterologist - past year
Automotive Attitudes: The vehicle a person owns says a lot about him or her.
General Attitudes: People who are worried about the environment are overreacting.
Shopped Rite Aid - past 6 months
Automotive Attitudes: People often ask my advice when it comes to automobiles.
Acquired small business loan - past year
Purchased any fine jewelry for self - past year
Food Attitudes: Eating at a fast food restaurant is fun.
Household spends $80-$99 in foodstores in average week
Vacation Travel Attitudes: People often ask my advice when it comes to vacation travel.
General Attitudes: I consider myself to be very sociable.
Personally added gasoline additives - past year
Technology Attitudes: At first, I was nervous about using computers, but now I'm much more comfortable.
Mufflers bought at Pep Boys - past year
My family/friends often ask for and trust my advice on sports
Finance Attitudes: Investing in the stock market is too risky for me.
Patronized Famous Dave's - past 6 months
Auto/vehicle covered by Mercury insurance policy
Finance Attitudes: The economy has a direct effect on my spending habits.
Bought air filters for vehicle at Pep Boys - past year
The federal government should encourage prayer in public schools.
Shopped Thomasville - past year
General Attitudes: Children have a right to be spoiled.
Vacation Travel Attitudes: Concerns about security issues have made me less likely to travel.
Household bought/used any environmentally friendly/"green" light bulbs - past year
Shopped at an advertised store after seeing newspaper ad - past month
Bought air filters for vehicle at NAPA - past year
Watch golf specials on TV
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1603
1604
1605
1606
1607
1608
1609
1610
1611
1612
1613
1614
1615
1616
1617
1618
1619
1620
1621
1622
1623
1624
1625
1626
1627
1628
1629
1630
1631
1632
1633
1634
1635
1636
1637
1638
1639
1640
1641
1642
1643
1644
1645
1646
1647
1648
1649
1650
1651
1652
1653
1654
1655
1656
1657
1658
1659
1660
1661
1662
1663
1664
1665
1666
Index 100 110
Index 100 110
Index 100 110
*
Index 100 110
Index 100 110
*
Index 100 110
*
Index 100 110
Index 100 110
*
Index 100 110
Index 100 110
Index 100 110
Index 100 110
Index 100 110
Index 100 109
Index 100 109
Index 100 109
Index 100 109
*
Index 100 109
*
Index 100 109
Index 100 109
*
Index 100 109
Index 100 109
Index 100 109
Index 100 109
Index 100 109
Index 100 109
Index 100 109
*
Index 100 109
*
Index 100 109
Index 100 109
Index 100 109
Index 100 109
Amount spent on most recent vehicle bought/leased: $50,000+
Obtained information about an ailment/prescription drug through a doctor or other healthcare professional - past year
Shopped Stop & Shop - past 6 months
Male principal shopper for household
Used ATM/other financial services at convenience store - past month
Finance Attitudes: When I find a financial product or service that I like, I typically recommend it to people I know.
General Attitudes: I am very interested in the fine arts.
Personal car rental in past year was direct from company/walk-in (no reservation)
Finance Attitudes: I only save for a specific purpose.
Household bought pleated shades - past year
General Attitudes: I don't mind giving up my personal time for work.
Foreign travel: Took any trip to Puerto Rico
Purchased fine jewelry at retail chain (other than Jared, Kay Jewelers, Zales) - past year
Reason for selecting current auto/vehicle insurance: Years in business
Listen to Variety, other radio formats
General Attitudes: Keeping a neat, organized home is a top priority for me.
A woman's life is fulfilled only if she can provide a happy home for her family.
Health Attitudes: I am always looking for new ways to live a healthier life.
Spent less than $50 on gasoline for vehicle(s) - past month
Drank any diet caffeine-free cola drinks - past 6 months
Automotive Attitudes: I look forward to technology advances in new vehicles.
Bought oil filters at Advance Auto Parts Store - past year
Made contributions of less than $50 to charities/causes/other organizations - past year
Patronized O'Charley's - past 6 months
Most recent vehicle bought/leased is any Lexus
Food Attitudes: I don't allow junk food in my home.
Most recent car rental for business use was from Budget
Was an active member of any group trying to influence public policy or government - past year
I have a great deal of knowledge/experience in cooking
Shopped Macy's - past 3 months
Household net worth: $250,000-$299,999
Attended Alpine skiing and ski jumping events - past year
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1667
1668
1669
1670
1671
1672
1673
1674
1675
1676
1677
1678
1679
1680
1681
1682
1683
1684
1685
1686
1687
1688
1689
1690
1691
1692
1693
1694
1695
1696
1697
1698
1699
1700
1701
1702
1703
1704
1705
1706
1707
1708
1709
1710
1711
1712
1713
1714
1715
1716
1717
1718
1719
1720
1721
1722
1723
1724
1725
1726
1727
1728
1729
1730
Index 100 109
Index 100 109
Index 100 109
*
Index 100 109
Index 100 109
*
Index 100 109
*
Index 100 109
Index 100 109
Index 100 109
Index 100 109
Index 100 109
Index 100 109
Index 100 108
Index 100 108
Index 100 108
Index 100 108
*
Index 100 108
Index 100 108
Index 100 108
Index 100 108
Index 100 108
Index 100 108
Index 100 108
Index 100 108
Index 100 108
Index 100 108
*
Index 100 108
Index 100 108
*
Index 100 107
Index 100 107
Index 100 107
Index 100 107
Household has had roofing work done - past year; work done by self or other household member
Health Attitudes: In general, I think herbal supplements are effective.
Consulted TV for advice on fees/travel arrangements - past year
Interest In Advertising: For me, advertising on mobile phones is amusing.
Patronized Whataburger - past 6 months
Read TV listings in Sunday/weekend newspaper (print)
Bought car/other vehicle batteries at Advance Auto Parts Store - past year
Referred to paper Yellow Pages for home appliance repairs - past year
Patronized Burger King - past 6 months
Bought women's fur coat, jacket, stole - past year
Shopped Aldi - past 6 months
Consumer Confidence: Economy/business in the U.S. is about the same now as it was a year ago
Technology Attitudes: I want others to say "wow" when they see my electronics.
Simplicity: Keeping your life and mind as uncluttered as possible is very important
Foreign travel: Took any trip to Japan
Tradition: Preserving time-honored customs is very important
Vacation Travel Attitudes: I'd rather travel in the U.S. than to a foreign location.
Watched golf (excluding PGA, LPGA) on TV - past year
My family/friends often ask for and trust my advice on interior decorating
Most recent car rental for business use was from Enterprise
My family/friends often ask for and trust my advice on cleaning products
Technology Attitudes: I am among the first of my friends and colleagues to try new technology products.
General Attitudes: The government should pay more attention to environmental issues.
Automotive Attitudes: I'm loyal to my vehicle brands and stick with them.
Service center or dealer installed oil filters in vehicle - past year
Foreign travel: Took any trip to Scotland
Household used cents-off coupons 0-2 times - past 3 months
Attended NFL football playoffs/Super Bowl - past year
Patronized Wing-Stop - past 6 months
Fashion & Style Attitudes: I rely on magazines to keep me up to date on fashion.
Personally added motor oil additives - past year
Interest In Advertising: Advertising in magazines provides me with useful information about new products and services.
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1731
1732
1733
1734
1735
1736
1737
1738
1739
1740
1741
1742
1743
1744
1745
1746
1747
1748
1749
1750
1751
1752
1753
1754
1755
1756
1757
1758
1759
1760
1761
1762
1763
1764
1765
1766
1767
1768
1769
1770
1771
1772
1773
1774
1775
1776
1777
1778
1779
1780
1781
1782
1783
1784
1785
1786
1787
1788
1789
1790
1791
1792
1793
1794
Index 100 107
*
Index 100 107
Index 100 107
*
Index 100 107
*
Index 100 107
Index 100 107
*
Index 100 107
Index 100 107
Index 100 107
Index 100 107
*
Index 100 107
Index 100 107
Index 100 107
Index 100 107
Index 100 107
Index 100 107
Index 100 107
Index 100 106
Index 100 106
*
Index 100 106
*
Index 100 106
Index 100 106
Index 100 106
*
Index 100 106
Index 100 106
Index 100 106
Index 100 106
*
Index 100 106
Index 100 106
Index 100 106
Index 100 106
*
Index 100 106
Vacation Travel Attitudes: I often take the opportunity to discuss my knowledge of vacation options with others.
Most recent vehicle bought/leased is any Volvo
Fashion & Style Attitudes: Maintaining a youthful appearance is important to me.
Bought air filters for vehicle - past year
Foreign travel: Took any trip to the Bahamas
Rented car at location adjacent to airport for personal use - past year
Most frequently shopped grocery store is 1-2 miles from home
Personally decided on brand of air filters to buy for vehicle - past year
Food Attitudes: I don't have very much interest in cooking.
Domestic travel: Took any trip to Arkansas, Oklahoma
Foreign travel: Took any trip to the Cayman Islands
Food Attitudes: I'm fine with eating at a restaurant by myself.
Drank any regular cola drinks (not diet) - past 6 months
Stayed at Renaissance Hotels - past year
Use Verizon for local call services
Read magazines for both information and inspiration
Automotive Attitudes: I consider safety first when shopping for a new vehicle.
My family/friends often ask for and trust my advice on politics
Vacation Travel Attitudes: I frequently choose active vacations with lots to do.
Collect figurines as a hobby
Listened to horse racing on radio - past year
Patronized International House of Pancakes (IHOP) - past 6 months
Contributed $50-$99 to charities/causes/other organizations - past year
Health Attitudes: I take medicine as soon as I don't feel well.
Visited allergist - past year
Finance Attitudes: I'm happy to use the phone to carry out day to day banking transactions.
Visited internist - past year
Stayed at Four Seasons - past year
Equality: Desiring equal opportunity for all is very important
Household bought/used fresh or frozen veal - past 6 months
Household owns sailboat (any size)
Vacation Travel Attitudes: When I find a vacation spot I like, I go back whenever I can.
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1795
1796
1797
1798
1799
1800
1801
1802
1803
1804
1805
1806
1807
1808
1809
1810
1811
1812
1813
1814
1815
1816
1817
1818
1819
1820
1821
1822
1823
1824
1825
1826
1827
1828
1829
1830
1831
1832
1833
1834
1835
1836
1837
1838
1839
1840
1841
1842
1843
1844
1845
1846
1847
1848
1849
1850
1851
1852
1853
1854
1855
1856
1857
1858
Index 100 106
Index 100 106
Index 100 106
Index 100 106
Index 100 106
Index 100 106
Index 100 106
Index 100 106
Index 100 106
Index 100 106
Index 100 105
Index 100 105
*
Index 100 105
*
Index 100 105
*
Index 100 105
Index 100 105
Index 100 105
Index 100 105
Index 100 105
Index 100 105
*
Index 100 105
Index 100 105
*
Index 100 105
Index 100 105
Index 100 105
Index 100 105
Index 100 105
Index 100 105
*
Index 100 105
Index 100 105
Index 100 105
*
Index 100 105
Watch primetime game shows on TV
My family/friends often ask for and trust my advice on education
I have a great deal of knowledge/experience in TV shows
Visited Six Flags America (Maryland) - past year
Used lozenge smoking cessation method - past year
Bought women's leather coat or jacket - past year
My family/friends often ask for and trust my advice on sporting equipment
Wealth: Having material possessions, a lot of money is very important
Interest In Advertising: Advertising on the Internet provides me with meaningful information about the product use of other consumers.
Shopped H-E-B - past 6 months
Social responsibility: Working for the welfare of society is very important
Spent $50-$99 in total on women's perfume/cologne for self - past year
Food Attitudes: Frozen dinners are a convenient alternative for a meal.
Spent less than $100 in total on women's big-ticket apparel items - past year
Referred to Internet Yellow Pages for electronic equipment, supplies and services - past year
Finance Attitudes: I feel overwhelmed by financial burdens.
Vacation Travel Attitudes: Travel and hotel discounts have a strong influence on where I choose to travel and where I choose to stay.
General Attitudes: I frequently wish I had more time to spend with my family.
Air filters for vehicle bought at discount auto store - past year
Patronized Fuddruckers - past 6 months
Listened to MLS soccer on radio - past year
Reason for selecting current homeowners/personal property insurance: Size of company
Food Attitudes: I try to eat a healthy breakfast every day.
Bought battery-operated clock - past year
General Attitudes: I am interested in finding out how I can help the environment.
General Attitudes: I work primarily for the salary.
Watch weekend professional football on TV
Purchased any diamond fine jewelry pieces - past year
Spent $1-$49 in total on women's perfume/cologne as gifts - past year
Have/had asthma - past year
I have a great deal of knowledge/experience in automotive products
General Attitudes: My home is an expression of my personal style.
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1859
1860
1861
1862
1863
1864
1865
1866
1867
1868
1869
1870
1871
1872
1873
1874
1875
1876
1877
1878
1879
1880
1881
1882
1883
1884
1885
1886
1887
1888
1889
1890
1891
1892
1893
1894
1895
1896
1897
1898
1899
1900
1901
1902
1903
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917
1918
1919
1920
1921
1922
*
Index 100 105
Index 100 105
Index 100 105
Index 100 105
Index 100 105
Index 100 105
Index 100 105
*
Index 100 105
Index 100 105
*
Index 100 104
Index 100 104
Index 100 104
*
Index 100 104
Index 100 104
Index 100 104
*
Index 100 104
Index 100 104
*
Index 100 104
*
Index 100 104
Index 100 104
Index 100 104
*
Index 100 104
Index 100 104
Index 100 104
Index 100 104
Index 100 103
Index 100 103
*
Index 100 103
Index 100 103
*
Index 100 103
Index 100 103
Index 100 103
Have seen video ads in drug stores - past 6 months
Personally rented a truck/trailer from Penske - past year
Bought oil filters at car dealer - past year
Patronized Ruth's Cris Steak House - past 6 months
Automotive Attitudes: I often ask the advice of others when it comes to automobiles.
My family/friends often ask for and trust my advice on coffee
Food Attitudes: I enjoy being creative in the kitchen.
Mufflers installed by auto repair chain store - past year
My family/friends often ask for and trust my advice on new food items
Social tolerance: Respecting ethnic, religious, and racial differences is very important
Health Attitudes: If a drug brand works, I stick with it.
Personally drove 1,000-2,999 miles - past year
Health Attitudes: I follow a regular exercise routine.
Sewed any garments from patterns - past 6 months
Used cigarette rolling papers - past 6 months
Household installed aluminum windows - past year
Watch what I eat to control food allergies
Fashion & Style Attitudes: I buy new clothes at the beginning of each season.
Obtained information about an ailment/prescription drug through TV advertisement - past year
Attended fishing competitions - past year
Finance Attitudes: I like to take risks when investing for the chance of a high return.
Bought any tires - past year
Household bought ready-made vertical blinds - past year
Interest In Advertising: For me, advertising on radio is amusing.
Household's Internet service provider is Cablevision (Optimum)
Automotive Attitudes: I want the cheapest and easiest to maintain vehicle I can find.
Technology Attitudes: To me, it’s important to always be reachable wherever I am.
Interest In Advertising: For me, advertising on the Internet is amusing.
Being youthful: Feeling young is very important
Patronized Au Bon Pain - past 6 months
Bought two items of men's clothing - past year
Average monthly landline bill for personal local and long-distance calls: $26-$59
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1923
1924
1925
1926
1927
1928
1929
1930
1931
1932
1933
1934
1935
1936
1937
1938
1939
1940
1941
1942
1943
1944
1945
1946
1947
1948
1949
1950
1951
1952
1953
1954
1955
1956
1957
1958
1959
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
*
Index 100 103
Index 100 103
Index 100 103
Index 100 103
*
Index 100 103
Index 100 103
Index 100 103
Index 100 103
Index 100 103
Index 100 103
Index 100 103
Index 100 103
Index 100 103
*
Index 100 103
Index 100 103
Index 100 103
Index 100 103
Index 100 103
Index 100 103
Index 100 103
*
Index 100 103
*
Index 100 103
Index 100 103
*
Index 100 103
Index 100 103
Index 100 103
Index 100 102
*
Index 100 102
Index 100 102
Index 100 102
Index 100 102
Index 100 102
General Attitudes: I like to shower my loved ones with gifts.
I have a great deal of knowledge/experience in health care
General Attitudes: Given the choice, I would be my own boss.
Heard about current auto/vehicle insurance carrier through a radio or TV ad
General Attitudes: I feel I am more environmentally conscious than most people.
Shopped Chico's - past 3 months
Have seen video ads in medical offices - past 6 months
Read classified advertisements in Sunday/weekend newspaper (print)
Shopped JCPenney - past 3 months
Fashion & Style Attitudes: I am more likely to buy a brand that I know supports a charity.
Car/other vehicle batteries bought at warehouse/club store - past year
Race: American Indian or Alaska Native
Fashion & Style Attitudes: I often use natural or organic beauty products.
Household owns a kerosene heater
Food Attitudes: I typically drink wine with dinner.
Bought women's raincoat - past year
Food Attitudes: I'm a creature of habit, and stick to the food I know I like.
Automotive Attitudes: I consider myself to be an automotive enthusiast.
General Attitudes: I must admit, I work most weekends.
Interest In Advertising: For me, advertising in newspapers appears at inconvenient moments.
Bought juice drinks at convenience store - past month
Purchased any fine jewelry - past year
Respecting ancestors: Showing respect to those who came before us is very important
Health Attitudes: In general, I feel I eat right.
Watched LPGA golf on TV - past year
General Attitudes: Juggling family and work demands is very stressful for me.
Auto/vehicle covered by The General insurance policy
Watch professional football specials on TV
Used organic soups - past 6 months
Health Attitudes: Over the counter medications are safer than prescription drugs.
Attended regular season NBA basketball games - past year
Shopped Walgreens - past 6 months
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
2034
2035
2036
2037
2038
2039
2040
2041
2042
2043
2044
2045
2046
2047
2048
2049
2050
Index 100 102
Index 100 102
*
Index 100 102
Index 100 102
*
Index 100 102
Index 100 102
Index 100 102
Index 100 102
Index 100 102
Index 100 102
Index 100 102
Index 100 102
Index 100 102
Index 100 102
*
Index 100 102
Index 100 102
Index 100 102
*
Index 100 102
Index 100 102
Index 100 102
Index 100 102
Index 100 102
Index 100 102
Index 100 102
Index 100 102
Index 100 102
*
Index 100 102
Index 100 102
Index 100 102
*
Index 100 102
Index 100 102
Index 100 102
Spent $25-$49 in total on costume jewelry - past year
Watched equestrian events on TV - past year
Health Attitudes: Vitamin supplements improve one's health.
Internet/Online Attitudes: Instant messanger keeps me in touch with my friends.
General Attitudes: I enjoy maintaining traditions.
Played Bingo as leisure activity - past year
Reason for selecting current life insurance: Location
Patronized Baskin-Robbins - past 6 months
Watch entertainment specials on TV
Kind of fine jewelry purchased in past year: Any ring (excluding engagement ring)
Knowledge: Being well educated is very important
Household has had roofing work done - past year; work done by outside contractor
Vacation Travel Attitudes: I love doing research on a location before I go on vacation.
General Attitudes: I often find myself in a leadership position.
Fashion & Style Attitudes: Being able to customize an item makes me more willing to purchase it.
Consumed any bottled water or seltzer - past 6 months
Bought Powerball ticket - past year
My family/friends often ask for and trust my advice on automobiles
Technology Attitudes: I like to have a lot of gadgets.
Automotive Attitudes: I always maintain my vehicle as recommended by the manufacturer's manual.
If making decision on new car or truck today, would buy a BMW
Shopped Sears Appliance & Hardware - past year
Used a cash-advance company - past year
Fashion & Style Attitudes: I often spend more money than I expected to on my fashion purchases.
Vacation Travel Attitudes: I'd rather take a few weekend vacations than one long vacation.
Vacation Travel Attitudes: I often ask the advice of others when it comes to vacation travel.
I have a great deal of knowledge/experience in beauty
Food Attitudes: I prefer picking up quick meals to cooking meals.
Purchased any sterling fine jewelry pieces - past year
Watch football bowl games/specials on TV
Stayed at Baymont Inns & Suites - past year
Automotive Attitudes: I think of vehicles as basic transportation.
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
2051
2052
2053
2054
2055
2056
2057
2058
2059
2060
2061
2062
2063
2064
2065
2066
2067
2068
2069
2070
2071
2072
2073
2074
2075
2076
2077
2078
2079
2080
2081
2082
2083
2084
2085
2086
2087
2088
2089
2090
2091
2092
2093
2094
2095
2096
2097
2098
2099
2100
2101
2102
2103
2104
2105
2106
2107
2108
2109
2110
2111
2112
2113
2114
Index 100 102
Index 100 102
*
Index 100 101
Index 100 101
Index 100 101
Index 100 101
Index 100 101
Index 100 101
*
Index 100 101
Index 100 101
Index 100 101
Index 100 101
Index 100 101
*
Index 100 101
Index 100 101
Index 100 101
Index 100 101
*
Index 100 101
Index 100 101
*
Index 100 101
Index 100 101
*
Index 100 101
Index 100 101
*
Index 100 101
Index 100 101
Index 100 101
Index 100 101
Index 100 101
Index 100 101
Index 100 101
Index 100 101
Index 100 101
Amount spent on most recent vehicle bought/leased: $40,000-$49,999
Domestic travel: Took any trip to Virginia, West Virginia
Listen to radio for both relaxation and inspiration
Read circulars/inserts/fliers in weekday newspaper (print)
General Attitudes: Pets deserve to be pampered.
Modesty: Being modest, self-effacing is very important
Spent $1-$49 in total on women's perfume/cologne for self - past year
Household had concrete or masonry work done - past year
Fashion & Style Attitudes: I am loyal to only a few fashion brands and stick with them.
Ordered by mail or phone from QVC - past year
Food Attitudes: I regularly eat organic foods.
Shopped BP Food Mart - past 6 months
Most recent vehicle bought/leased has OnStar, Tele Aid, or other vehicle monitoring system
Shopped CVS Pharmacy/Longs Drugs - past 6 months
Household owns 4 or more televisions
Had professional laser hair removal treatments - past 6 months
Spent total of $30 or less at family restaurants/steakhouses - past month
Bought oral irrigation device - past year
Ordered by mail or phone from Crate & Barrel - past year
Household owns 3 televisions
Thrift: Being economical or careful with money and avoiding excesses is very important
Bought Lottery ticket - past year
General Attitudes: I like to learn about foreign cultures.
Referred to Yellow Pages for beauty salons - past year
Ordered by mail or phone from Coldwater Creek - past year
Food Attitudes: I try to eat healthy these days and pay attention to my nutrition.
Food Attitudes: I rely on product labels to help me make decisions when food shopping.
Auto/vehicle covered by GEICO insurance policy
My family/friends often ask for and trust my advice on beauty
Had major engine repair on any vehicle owned/leased - past year
Ambition: Aspiring to get ahead is very important
Food Attitudes: I prefer cooking with fresh food rather than canned or frozen.
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /
RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: AFRICAN-AMERICAN ADULTS 55+
1
A B C D
Total
Adults
18+
African-
American
Adults
55+
2115
2116
2117
2118
2119
2120
2121
2122
2123
2124
2125
2126
2127
2128
*
Index 100 101
Index 100 101
Index 100 101
Index 100 101
Index 100 101
Index 100 101
Index 100 101Household Income: $40,000-$49,999
Referred to Internet Yellow Page for auto dealers and sales - past year
Read display advertisements in weekday newspaper (print)
Kind of fine jewelry purchased in past year: Any necklace
Shopped 7-Eleven for groceries/food - past 6 months
Vacation Travel Attitudes: I enjoy learning about vacation options from others.
General Attitudes: I prefer a set routine in my daily life.
GfK MRI Doublebase - 2015 - Weighted to Population (000)
External sources of data are not MRC accredited
No audit was generated for this report; *Projections relatively unstable
Radio Advertising Bureau / www.rab.com /