DISCOVER

EVALUATE

RESPOND

Air Force Web Posting Response AssessmentAIR FORCE PUBLIC AFFAIRS AGENCY — EMERGING TECHNOLOGY DIVISION

RESPONSE CONSIDERATIONS

YES

YES

YES

YES

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YES

FINAL EVALUATONWrite response for

current circumstances only.Will you respond?

SHARE SUCCESSDo you wish to proactively share

your story and your mission?

TimelinessTake time tocreate goodresponses.

Don’t rush.

ToneRespond in a

tone that reflectshighly on the rich

heritage of theAir Force.

InfluenceFocus on the

most used sitesrelated to the

Air Force.

SourcingCite your sources

by includinghyperlinks, images,

video or otherreferences.

TransparencyDisclose your

Air Forceconnection.

LET STANDLet the

post stand—no response.

RESTORATIONDo you wish to rectifythe situation and act upon a reasonable

solution?

FIX THE FACTSDo you wish to respond with

factual informationdirectly on the

comment board?

MONITOR ONLYAvoid responding to specific posts, monitor site for

relevant information and comments.

Notify HQ.

CONCURRENCEA factual and well-cited response,which may agree or disagree with

the post, yet is not factually erroneous, a rant or rage, bashing

or negative in nature.

You can concur with the post, letstand or provide a positive review.

Do you want to respond?

“UNHAPPY CUSTOMER”Is the posting a result

of a negative experience?

“MISGUIDED”Are there erroneous facts

in the posting?

“RAGER”Is the posting a rant, rage, joke or satirical in nature?

“TROLLS”Is this a site dedicated to

bashing and degrading others?

WEB POSTINGHas someone discovered a post about the organization?

Is it positive or balanced?

“Produced by Air Force Public Affairs Agency.

This product is public domainand may be used freely.”

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YESNO

NO

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NO