AFGC MARKET INSIGHTS: MALAYSIA - ITRegister - · PDF filePicture 8: Tea shelf display at Tesco Malaysia 35 Picture 9: Coffee-based premium cold beverage at Tesco Malaysia 38 ... AFGC

Australian Food and Grocery Councilwww.afgc.org.au

AFGCMARKET INSIGHTS: MALAYSIA

Australian Food and Grocery Council (AFGC)

Address Level 2, Salvation Army Building 2-4 Brisbane Ave Barton ACT Australia 2600

Postal Address Locked Bag 1 Kingston ACT Australia 2604

www.afgc.org.au

ABN 23 068 732 883

This report was prepared by:

Expand into Asia www.trade-worthy.com

This Market Insights report is published for information only. It does not constitute advice or service, and no liability is accepted for negligence, omission or error of any nature. You must obtain your own advice and conduct your own investigations independently from this information.

© Copyright Australian Food and Grocery Council 2014

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CONTENTSTables V

Figures VI

Pictures VI

Message from AFGC VII

Message from Austrade VII

Introduction VIII

Product and Geographic Coverage VIII

Structure of the Report IX

Sources of Further Information X

Defined Terms in this Market Insights report X

Executive Summary XI

PART 1 11. The Big Picture 2

1.1 Demographics 2

1.2 Economic Overview 2

1.3 Food trade with Australia 3

2. Food and Beverage Trends 4

2.1 Broad trends in food and beverage consumption 4

2.2 Attitude to imported food and beverage 6

2.3 Outline of the food and beverage supply chain 6

3. Regulatory and Trading Environments 12

3.1 Trade policy position and approach to trade agreements 12

3.2 Tariff and Non-Tariff Barriers 13

3.3 Overview of food regulation and import standards 13

Summary 16

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PART 2 174. Snackfoods 18

4.1 Chocolates 18

4.2 Sugar Confectionery 22

4.3 Cereal-based Bars 25

5. Beverages 28

5.1 Fruit Juice 29

5.2 Tea 32

5.3 Premium Cold Beverages (non-alcoholic) 36

6. Baked Goods 39

6.1 Biscuits 39

6.2 Baking Mixes 43

7. Condiments 46

7.1 Premium Table Sauces 46

7.2 Jams 50

ANNEXES 53Annex I — Store Checks Malaysia 54

Annex II — Key Retailers in the Malaysians Premium Retail Market 89

Annex III — Key Distributors in the Thai Premium Retail Market 91

Annex IV — Key Players in Malaysian Premium HoReCa Market 93

Annex V — Key Government Bodies 94

Annex VI — Major Food and Beverage Trade Shows in Malaysia 95

Annex VII — Useful Links 95

Annex VIII — Sources of Further Information 96

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TABLESTable 1: Malaysia GDP and GDP per capita 2

Table 2: Market sizes and anticipated 3 year CAGR for Selected Product Categories 4

Table 3: Malaysia's Free Trade Agreements 12

Table 4: Characteristics of surveyed snackfood sub-categories 18

Table 5: Overview of packaging and price point ranges - chocolate 19

Table 6: Overview of packaging and price point ranges — sugar confectionery 22

Table 7: Overview of packaging and price point ranges — cereal-based bars 25

Table 8: Characteristics of surveyed beverage categories 28

Table 9: Overview of packaging and price point ranges — fruit juice 29

Table 10: Overview of packaging and price point ranges - tea 32

Table 11: Overview of packaging and price point ranges – premium cold beverages 36

Table 12: Characteristics of surveyed baked goods categories 39

Table 13: Overview of packaging and price point ranges – biscuits 39

Table 14: Overview of packaging and price point ranges — baking mixes 43

Table 15: Characteristics of surveyed condiments sub-categories 46

Table 16: Overview of packaging and price point ranges — Premium Table Sauce 46

Table 17: Overview of packaging and price point ranges — Jams 50

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FIGURESFigure 1: Market Share of Malaysia's Total Food Imports 3

Figure 2: Routes to the market — Retailers 9

Figure 3: Routes to the market — HoReCa 10

Figure 4: Major chocolate brands in the Malaysian Selected Premium Retail Market 19

Figure 5: Major sugar confectionery brands in the Malaysian Selected Premium Retail Market 22

Figure 6: Major cereal-based bars brands in the Malaysian Selected Premium Retail Market 25

Figure 7: Major fruit juice brands in the Malaysian Selected Premium Retail Market 29

Figure 8: Major tea brands in the Malaysian Selected Premium Retail Market 33

Figure 9: Major premium cold beverages brands in the Malaysian Selected Premium Retail Market 36

Figure 10: Major biscuits brands in the Malaysian Selected Premium Retail Market 40

Figure 11: Major baking mix brands in the Malaysian Selected Premium Retail Market 43

Figure 12: Major Premium Table Sauce brands in the Malaysian Selected Premium Retail Market 47

Figure 13: Major jam brands in the Malaysian Selected Premium Retail Market 50

PICTURESPicture 1: Giant Store in Kuala Lumpur 7

Picture 2: Chocolate promotion at AEON supermarket 21

Picture 3: Shelf with sugar confectionery at Tesco Malaysia 23

Picture 4: Markenburg Marshmallows packaging with Halal certification 24

Picture 5: Cereal-based bars at The Store 27

Picture 6: Marigold juice packaging 30

Picture 7: Fruit juice display at Jusco 32

Picture 8: Tea shelf display at Tesco Malaysia 35

Picture 9: Coffee-based premium cold beverage at Tesco Malaysia 38

Picture 10: Biscuit promotion at Tesco Malaysia 42

Picture 11: Cake baking mix display at AEON Big 45

Picture 12: Tabasco sauce display at Tesco Malaysia 49

Picture 13: Jams shelf display at Tesco Malaysia 52

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MESSAGE FROM AFGCThe Australian Food and Grocery Council (AFGC) is the leading national organisation representing Australia’s food, drink and grocery manufacturing industry. The membership of AFGC comprises more than 178 companies, subsidiaries and associates which constitutes in the order of 80 per cent of the gross dollar value of the processed food, beverage and grocery products sectors.

The Malaysia Market Insight forms part of the AFGC’s renewed engagement on international trade issues. We hope that this information, along with the information on the markets in China and Thailand, will assist all food industry companies.

www.afgc.org.au

MESSAGE FROM AUSTRADEThe Australian Trade Commission — Austrade — contributes to Australia’s economic prosperity by helping Australian businesses, education institutions, tourism operators, governments and citizens as they:

� develop international markets

� win productive foreign direct investment

� promote international education

� strengthen Australia’s tourism industry

� seek consular and passport services.

We achieve this by generating market information and insight, promoting Australian capabilities, developing policy, making connections through an extensive global network of contacts, leveraging the badge of government offshore and providing quality advice and services. This activity has received funding from Austrade as part of the Asian Century Business Engagement Plan.

www.austrade.gov.au

The views expressed herein are not necessarily the views of the Commonwealth of Australia, and the Commonwealth does not accept any responsibility for any information or advice contained herein.

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INTRODUCTION With rising incomes and increasing consumer demand across Asia presenting export opportunities for Australian based food and beverage manufacturers, the Australian Food and Grocery Council (AFGC) commissioned a series of reports to deepen Australian industry understanding of particular markets.

While Australian and international research has focussed on export opportunities for products such as dairy, meat and wine across Asian markets, there has been little focus on the opportunities for manufactured food products such as snacks, non-alcoholic beverages, and confectionary.

The aim of this project is to provide insights into some of the opportunities that exist for specific manufactured food products in particular markets as a means of contributing to, and supporting the development of, better knowledge of export opportunities of manufactured food into Asia.

PRODUCT AND GEOGRAPHIC COVERAGEWhile there are export opportunities across Asia, the AFGC Market Insights focus on three key makets: Thailand and Malaysia because of improved access under the respective trade agreeemnts; and China due to the long term food consumption forecasts.

This Market Insights series of reports focus on the premium retail and Hotels/Restaurants/Cafes (HoReCa) sector, for the following specific products:

� Snackfoods

– Chocolate

– Sugar Confectionery

– Cereal-based Bars

� Beverages

– Fruit Juice

– Tea

– Premium Cold Beverages

� Baked Goods

– Biscuits

– Baking Mixes

� Condiments

– Premium Table Sauces

– Jams

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By concentrating on specific products, the Market Insights report is able to bring deeper insights into the key considerations for Australian food & beverage manufacturers. These products have been selected for initial focus for two reasons: (i) each has witnessed significant import growth (between $6m–$219m from 2010–2012 1) into the target markets , and (ii) they are export items supported by capabilities of the Australian food & beverage sector. Together, these products represent opportunities for food & beverage exports from Australia into Malaysia.

The Market Insights report offers detailed practical insights into specific product categories, far beyond information which is in the public domain. Manufacturers in the product categories covered (snacks, beverages, baked goods, condiments) — or those with capability to extend into these categories — should find the detailed insights both practical and compelling.

STRUCTURE OF THE REPORT We recommend that you find your own path through this Market Insights report, which may not necessarily be from cover to cover.

Part I of this report contains important information about market size and growth, food & beverage trends, key trade shows and routes to market, as well as regulatory and trading considerations such as labelling standards. This information will be useful for new exporters and for established exporters looking to revisit the underlying market dynamics.

Those with some background and experience in Malaysia may wish to skip directly to the content relevant to their specific product lines, which falls in Part II of this Guide. There you will find details — for each covered product category — such as ‘share of shelf’ for key brands, packaging size, price points, tastes and promotional trends, any trade barrier details — and contacts for key retailers and distributors in the market. For those seeking even more detail, the report contains the detailed results of premium retail store surveys across Malaysia.

1 Analysis of data from UN Statistical Database ‘Comtrade’ 2014

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SOURCES OF FURTHER INFORMATIONCommercial realities, market averages and product trends change frequently. The insights and contact details provided in this Market Insights report are likely to change over time. The Annexes contain a list of organisations, agencies and companies that may assist in providing further information.

DEFINED TERMS IN THIS MARKET INSIGHTS REPORTThere are several defined terms used throughout this Market Insights report, which are critical to understanding the results and implications. These include:

Australian Suppliers Australian food and beverage manufacturers who may seek to export from Australia into Malaysia.

Premium HoReCa Market Premium hotel, restaurant and café groups and franchises targeting middle and upper-middle income customers.

Selected Premium HoReCa Market Those Premium HoReCa Market groups and franchises included in the survey underlying this Market Insights report, as set out in Annex IV.

Selected Premium Retail Market Those Premium Retail Market stores included in the survey underlying this Market Insights report, as set out in Annex II.

Selected Product Categories Those product categories included in the survey underlying this Market Insights report (snacks, beverages, baked goods, condiments).

Premium Retail Market Premium retail stores supplying goods to middle and upper-middle income customers.

Exchange Rates AUD1 = 3 Malaysian Ringgit

AUD1 = 0.95 United States Dollars

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EXECUTIVE SUMMARYWith rising incomes and increasing consumer demand across Asia presenting export opportunities for Australian based food and beverage manufacturers, the Australian Food and Grocery Council (AFGC) with funding assistance from Austrade, commissioned a series of reports to deepen Australian industry understanding of the opportunities that exist. These reports examine opportunities for specific manufactured food products – snacks, beverages, baked goods and condiments — in Malaysia, Thailand and China.

This report is focussed on Malaysia — a market in our part of the world with remarkably similar characteristics to Australia, particularly when it comes to the middle class consumer. Malaysia is a relatively easy place for Australians to do business. English is widely spoken, the Commonwealth heritage has natural similarities to Australia, and its economic development is apparent in public services and consumer tastes. This, combined with the fact Australia has a free trade agreement in place with Malaysia, makes it a market well worth considering.

Australian food and beverage suppliers seeking to export should watch export opportunities in Malaysia very closely. Malaysia is a market growing to 35 million people, with the achievable ambition of joining the “high income” nation club by 2020.

In addition to the detailed pricing, packaging and other commercial insights, the report identifies some important trends that have practical implications for your market entry strategy:

� Halal certification: Certification, whether by an Australian or Malaysian body, is a virtual necessity. This gives you easier market access, and the ability to command a higher price. Malaysia is seen as a leader in the global race for halal standard supremacy. Australian suppliers can leverage this by mixing halal certification with other hallmarks of distinction — organic halal, gluten free halal etc. Some Australian SMEs have had great success in this ‘niche within a niche’.

� Retail channel differences: Malaysia is differentiated in the region from its slower adoption of the convenience retail format. In Malaysia, supermarkets and local ‘mini markets’ still dominate. Premium imported items will find a better fit with the larger supermarket and hypermarket chains.

� Sweet-tooth: Malaysian authorities have declared that their citizens are the 8th highest daily average consumers of sugar in the world. This fact — which sets Malaysians apart from Chinese and Thai consumers — is reflected in the detailed surveys in this report. Australian suppliers may consider how their products can be sweetened to suit Malaysian tastes. In doing this, consider that the Malaysian Government is seeking to introduce new laws on sugar content — such as traffic lights and warnings — that may lead you to considering alternatives such as artificial sweeteners.

The report also highlights a number of opportunities for each category including:

� Chocolates: Single serve portions are popular among health conscious consumers. Wealthy consumers are aware of quality and willing to pay for imported product.

� Confectionery: There is growing demand for lower sugar candy, and a general preference for hard candy. Popular flavours include fruit mixes, coffee and mint.

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� Cereal Bars: Increasing health consciousness is driving sales of cereal bars with strong demand from foreigners, students and the elderly.

� Fruit Juice: Orange, apple, pineapple, pink guava, and mixed fruit are popular juices in Malaysia with an increasing focus on health claims and benefits.

� Tea: Recently, fruit flavoured teas have been successful in the Malaysian market with a range of more traditional teas being widely available.

� Premium Cold Beverages: Isotonic, milk, and tea based beverages are popular in the Malaysian beverage market.

� Biscuits: Biscuits are a popular snack food in Malaysia. There is a range of opportunities in both sweet and savoury biscuits.

� Baking mixes: Home baking is increasingly popular due to the influence of cooking shows on television and has created opportunity for both cake and bread mixes.

� Premium Table Sauces: Traditional Asian style sauces are popular in Malaysia. There is opportunity to bring new flavours to market with consideration of Malaysian tastes and preferences.

� Jams: While jam is not a feature of the traditional Malaysian diet, there is demand among tourists, expatriates and young people in Malaysia. Popular flavours include strawberry, pineapple, grape, blackcurrant and mixed fruits.

The AFGC hopes this Market Insights report assists Australian suppliers to understand the characteristics and export opportunities of the Malaysian market and to assess whether their products suit the needs of Malaysian consumers or require modification for this market.

PART 1

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THE BIG PICTURE

1.1 DEMOGRAPHICSMalaysia’s current population is 29 million, though a growth rate of 1.7 per cent per annum will see it reach 35 million by 2030. While the 65+ population is growing faster than other age groups, Malaysia still has a very young population — the median age is 30 — with 28 per cent aged 15 and below and 67 per cent in the 15–64 year age bracket.2

Malaysia’s population distribution is strongly urbanised — more than three quarters (20 million) of Malaysia’s population live in peninsular Malaysia and 73 per cent live in urban areas. Malaysia enjoys effective ‘full employment’, with 97 per cent of the working-age population employed and 60 per cent of households enjoying middle to high incomes with growing purchasing power.

Malaysia’s population comprises multiple ethnic groups, largely Bumiputras (Malays and indigenous Southeast Asians), but also large Chinese and Indian minorities, all of whom speak at least two languages fluently, including English. Malaysia’s Constitution defines the Islam as the national religion, though just over half of the population (61 per cent) identifies as Muslim.

1.2 ECONOMIC OVERVIEWMalaysia is a successful “high middle-income” economy built on export trade, with ambitions to achieve “high income nation” status by 2020. These ambitions are the focus of the high profile national economic development program, known as the Economic Transformation Program (ETP).

Malaysia has developed from a strongly commodity-based economy (rubber, oil & gas, palm oil) to become the one of the world's largest electronics manufacturer, and is currently the third largest economy in Southeast Asia, behind Indonesia and Thailand. Malaysia’s GDP was AUD 328.9 billion and GDP per capita reached AUD 11,053 in 2013, which places Malaysia third only to Singapore and Brunei among ASEAN economies.

TABLE 1: MALAYSIA GDP AND GDP PER CAPITA

2009 2010 2011 2012 2013

GDP (AUD billion) 212.9 260.5 304.5 321.1 328.9

Real GDP Growth -1.5% 7.4% 5.1% 5.6% 4.7%

GDP per capita (AUD) 7,661 9,215 10,587 10,981 11,053

Malaysia’s economy is heavily trade exposed. Among key ASEAN economies, Malaysia is by far the most reliant on exports and least reliant on domestic consumption. Goods and services exports equal 87 per cent of GDP, while domestic consumption equals 49 per cent of GDP.

2 WorldBank (2013), Euromonitor (2013)

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Malaysia enjoys the 10th highest number of tourist arrivals in the world (26 million in 2013), which also underpins its economic growth. The tourist trade also provides consistently strong demand in the premium food service sector.

Much of the economic power of Malaysia is centred in the Klang Valley, which includes Kuala Lumpur. The region is the centre of focus for foreign investors across energy, resources, tourism and — in recent years — luxury goods retailing. In addition, Johor Bahru and Penang are also commonly cited as growth centres and focus for retail activity.

1.3 FOOD TRADE WITH AUSTRALIA Malaysia is a net importer of food, with annual imports valued at more than AUD 12 billion in 2012.3 Food and beverage imports make up around 5 per cent of all goods imported into Malaysia each year.

Malaysia is currently Australia’s 7th largest export market for food and the 9th largest export market for fresh produce. However — similarly to Thailand and China — Australia’s market share of Malaysia’s total food imports has dropped since the early 2000’s. At the same time, other ASEAN countries (such as Indonesia) and more distant suppliers (such as Brazil) have continuously grown their market share (see Figure 1). Australia’s major food and beverage exports into Malaysia are sugar and confectionery, cereals, meat, baked goods, and vegetables. Major growth categories are gums, fats and oils, fruits and nuts, and beverages 4.

Malaysia and Australia have eliminated or reduced tariffs to trade through the Malaysia-Australia Free Trade Agreement (2013) and the ASEAN-Australia-NZ Free Trade Agreement (2010), to which Malaysia is a signatory.

FIGURE 1: MARKET SHARE OF MALAYSIA'S TOTAL FOOD IMPORTS (SOURCE: UNITED NATIONS STATISTICAL DIVISION)

3 Malaysian Investment Development Authority (2013)4 Analysis of data from UN Statistical Database ‘Comtrade’ 2014

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FOOD AND BEVERAGE TRENDS

Malaysia’s cuisine is heavily based on international influences, which makes the country highly dependent on food imports. Current trends in the food and beverage sector can be seen particularly in the emergence and growth of the halal food sector, and the evolution of functional, healthy and convenient food products.

2.1 BROAD TRENDS IN FOOD AND BEVERAGE CONSUMPTION5 In Malaysia, the total Premium Retail Market for the Selected Product Categories constitutes a considerable market with growth in the range of 2 per cent to 20 per cent expected over the next three years, as set out in Figure 1 below.

TABLE 2: MARKET SIZES AND ANTICIPATED 3 YEAR CAGR FOR SELECTED PRODUCT CATEGORIES

Product Category Market Size in AUD million Expected CAGR for the next 3 years

Snackfood 1,211 N/A

Chocolate 263 4%–5%

Sugar Confectionery 632 4%–5%

Cereal-based Bars 316 2%–3%

Beverages 1,379 N/A

Fruit Juice 316 12%–15%

Tea 211 4%–7%

Premium Cold Beverages 842 10%–12%

Baked Goods 1,158 N/A

Biscuits 947 4%–5% total growth for the next 3 years

Baking Mixes 211 3%–4%

Condiments 474 N/A

Premium Table Sauces 421 15%–20%

Jams 53 5%–6%

5 Further information available at Austrade’s online Malaysia brief: http://www.austrade.gov.au/Export/Export-Markets/Countries/Malaysia/Industries/Food-and-beverage#.U4_xBuK2wos

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Halal foods

� With 61 per cent of the population identifying as Muslim, and Malaysia emerging as a global trusted hub for Halal standards and quality, suppliers should consider halal certification for products destined for this market. Importantly, halal certification also attracts a premium price.

� The Malaysian halal standard has extended to non-meat product categories and is increasingly marketed as a signal of quality, safety and hygiene.

� The race for the regional and global champion of halal standards is on – and Malaysia is arguably leading the way. This allows Australian suppliers achieving halal certification in Malaysia to export or tranship through Malaysia to global Islamic markets, such as those in the Middle East.

Functional, Convenient and Healthy Foods

� Consumer demand for functional, minimally processed fresh, organic and natural foods is growing. A greater choice of healthy food such as products with low salt, fat and artificial additives is expected to be on the shelves.

� Despite an increase in the number of certified organic suppliers in Malaysia, demand for organic food is still largely met through imports. Organic food enjoys a high level of trust in Malaysia — in particular as it eliminates or minimises exposure to antibiotics and pesticides.

� Urbanisation, rising incomes and longer working hours are driving greater demand for convenience and ready-made packaged foods. By 2017, packaged food retail sales are forecast to reach AUD 7.26 billion. Major growth categories include meal replacement, spreads, dairy products, pasta and snack bars.

� Demand for food and beverage appropriate for people with allergies and other special needs (e.g. diabetes, lactose free foods, and gluten free foods) is expected to continue to grow.

› Specific product trends and insights are included in the relevant product category sections.

› For more information on Malaysian food and beverage trends, visit the Malaysia country profile on Austrade’s website. Refer to Annex VII for relevant links.

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2.2 ATTITUDE TO IMPORTED FOOD AND BEVERAGEOn the fast track towards becoming a ‘high income’ country, Malaysia’s urban population is driving growth in demand for foreign food and beverage. This has been recognised in the Government’s official reaction to ‘self-sufficiency’ targets, which are adopted by many countries in Asia. Malaysia is currently only 5 per cent self-sufficient in dairy and 70 per cent self-sufficient in food overall. The Government acknowledges that it must rely on imports to complement domestic food production, with the largest deficit product categories including fruit, vegetable, dairy, breakfast bars and cereals, and rice.

In the Premium HoReCa Market, foreign chefs in Kuala Lumpur in particular have a preference for imported products. The food service industry in general is highly brand conscious, but demands extremely strict halal requirements.

Despite strong growth in imported food and beverage, Australian exports suffer from a perceived lack of unique sales proposition. US and UK manufactured products are typically cheaper (due to production economies of scale) while European products enjoy a greater association with premium or luxury products. There are exceptions that may hold lessons for Australian suppliers. For example, Chile has managed to grow a substantial beverage export business into Malaysia. For Asian traditional foods, Japanese and Korean food manufacturers have been very competitive as they are able to adapt products more quickly to regional trends.

2.3 OUTLINE OF THE FOOD AND BEVERAGE SUPPLY CHAIN

2.3.1 Retail store formats

Malaysia’s food retail sector is fragmented, with around 56 per cent being made up of small retailers operating in small shops and grocery stores, which are typically not air-conditioned. Modern larger-store formats such as supermarkets and hypermarkets have around 43 per cent share of the retail food segment. The number of convenience stores have been small to-date, with only 1 per cent share of the retail food market, but this segment is forecast to grow with changing urban lifestyles and higher demand for smaller food and drink packages and ready-to-eat meals.

Supermarkets, hypermarkets and department stores with supermarkets

The numbers of supermarkets and hypermarkets is growing, with most stores favouring locations in the major urban centres. Foreign-owned retailers operating in Malaysia include Tesco, Carrefour, Giant (Dairy Farms International), and Jaya Jusco (AEON). They typically have strong representation of imported products to meet demand from their middle and high-income customers. Retail outlets that target middle to high income locals and expatriates offer more imported branded products from Western countries such as Australia, New Zealand, the US, Canada, France, Italy and the UK. The larger stores also offer additional shopping experiences such as alcoholic beverage corners, health food sections, in-store wet markets, and bakeries.

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Convenience stores

Convenience stores are located in larger cities and along the North-South highway across Peninsular Malaysia. Malaysia’s 7-Eleven (operating under local entity, Berjaya Retail Bhd), is the largest convenience store chain, with about 1,600 outlets. The convenience retail format is also building out among the petrol station chains — there are now more than 3,000 petrol station convenience stores operated by petroleum companies such as Petronas, Shell, Petron, Caltex and BHPetrol. These air-conditioned convenience stores carry a smaller range of popular processed and packaged food and beverage products compared to those offered by supermarkets and hypermarkets. They also carry ready-to-eat microwaveable food products which may be heated at the store for immediate consumption. Most products are in single-serve packaging.

Traditional and ‘Mini Market’ store formats

Found in all cities, towns and villages, traditional grocery stores remain the largest store format in Malaysia. The sector is dominated by small family-owned businesses that target price sensitive customers and those looking for convenience. These mainly open-fronted stores usually offer local products and small amounts of popular imported produce. In the larger cities, these stores are increasingly upgrading to a ‘mini-market’ format — with wider aisles and better organised shelves. This format tries to compete against the major supermarket and hypermarket chains, while maintaining a friendly neighbourhood atmosphere.

PICTURE 1: GIANT STORE IN KUALA LUMPUR

› Refer to Annex II for retailer information and contact details.

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2.3.2 Premium HoReCa Market

Malaysia has a sizable and growing consumer food service market. Dining out in Malaysia is a national pastime, underpinned by cheap prices, an abundance of choice and long opening hours. This reduces incentives to cook at home. It is estimated that the food service market today is valued between AUD 5.2 billion to AUD 5.8 billion with annual growth forecast between 7–10 per cent per year since 2012. Hotels and resorts and the institutional (corporate) sub-sectors in Malaysia represent the best potential customers for Australian suppliers, with their higher proportion of premium consumers.

Major supermarket operators

The Cold Storage Group

� Malaysia’s largest food retailer, operating hypermarkets and supermarkets under Cold Storage and Giant brands

� Giant brand targets mass market and is a trusted brand

� Cold Storage targets high income shoppers, offering a wide variety of local and imported products

Tesco Malaysia

� Operates Tesco and Tesco Extra stores in major cities, targeting the mass market

� Carries mainly locally sourced products, but is increasing the proportion of imported products (mainly from the UK)

AEON Malaysia

� Took over Carrefour Malaysia in 2012

� Operates Jusco stores nationally, which is the largest high-end department store chain with supermarkets, targeting middle to high-end income customers

� Carries mainly locally sourced products, but is increasing the proportion of imported products (mainly from Japan)

� AEON Big is AEON’s hypermarket chain, with 27 stores

The Store

� Department stores chain with supermarkets

� Home-grown store that offers price-competitive products

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2.3.3 Distribution channels

In Malaysia, only licensed importers can manage import procedures and have the right to import products. Different product categories require different import licences and distribution channels. Most food importers also act as distributors and most imported food and beverages are channelled through importers/distributors who normally distribute direct to retailers and catering end-users.

FIGURE 2: ROUTES TO THE MARKET — RETAILERS

In the HoReCa industry, foreign suppliers are typically required to work with food distributors in the premium food segment that take over the import process for them. Through their dealers, they market the products to the individual HoReCa branches.

› Refer to Annex IV for important Premium HoReCa Market contacts.

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FIGURE 3: ROUTES TO THE MARKET — HORECA

Accessing Malaysian supermarkets and hypermarkets

Major supermarket chains in Malaysia have a mix of direct and distributor-sourced imports. Direct purchasing is typically for larger volume products, where experienced foreign suppliers can meet retailer requirements — and cutting out the distributor can generate significant savings. Second-tier supermarkets and local convenience stores buy almost all of their imported product through importers/agents due to their lack of adequate central warehousing, processing and delivering facilities. This likelihood to source directly will increase as smaller scale chains become more sophisticated.

Accessing Malaysian convenience stores

Exporters should view the convenience store sector as a secondary market to target, after having first entered the supermarket and hypermarket segment. This route to market will necessitate the use of importers/distributors who will have the necessary relationships with 7-Eleven and the petrol station convenience stores. The key to this format in Malaysia is ensuring availability of product in smaller sizes.

Accessing the Malaysian premium HoReCa market

Most food service sectors, i.e. hotels, restaurants and fast food operators, are not equipped or resourced to handle direct import from a large number of individual suppliers overseas. It is critically important to use experienced and well-connected importer/distributors in Malaysia.

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Distributors

A number of retailers have established importer/distributor operations as subsidiaries, with Siam Makro being a major player in the distribution of bulk goods to the supermarket and HORECA industry. Australian exporter BEMCO plays an important role as consolidator for small orders and small to medium purchases. Australian exporters are often not prepared for the fact that international marketing activities are quite costly, and can underestimate the importance of educating buyers about new products, including how products are used or served.

2.3.4 Food trade shows

New brands should consider exhibiting at trade shows to receive buyer feedback and to establish contact with importers and distributors who have experience in the specific category. The major food trade shows in Malaysia are listed below.

Malaysia International Food & Beverage Fair

� Kuala Lumpur, yearly

� Covers all food products and food technology

Malaysia International Food Processing & Packaging


� Packaging, labelling, food processing & bakery equipment

Malaysia International Halal Showcase


� Trading platform for sourcing and selling of global halal products

› For more information on these major trade shows, refer to Annex VI.

Insights — Routes to the market

� Start by assessing whether your product needs any adjustment in ingredients or packaging to suit the Malaysian consumer.

� Consider adapting your product to the local market, e.g. use more colourful packaging and add/change flavours if necessary (this has been the major challenge for Australian exporters in the past).

� Keep in mind that Malaysia wants to establish itself as the Halal hub.

� Distributors do not offer much help with certification/licensing issues, but will be able to provide some general assistance on compliance.

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REGULATORY AND TRADING ENVIRONMENTS

3.1 TRADE POLICY POSITION AND APPROACH TO TRADE AGREEMENTSThe Malaysian Government has a relatively open approach to international trade. Officials acknowledge the reliance on imported product, particularly for strong growth categories, such as meat and dairy, as 95 per cent of product is imported. The Government has an aggressive approach to trade agreements, actively seeking new partners and driving negotiations with most of its significant trading partners. At present, The Malaysian Government is keen to provide incentives for foreign food manufacturers to establish local facilities. They offer, for example, tax free holidays (up to 10 years in “Halal Business Parks”) and have been relatively successful in attracting multinational food manufacturers.

Malaysia and Australia recently signed a Free Trade Agreement (MAFTA) which came into force on 1 January 2013. This goes further and deeper than the 2010 ASEAN-Australia-NZ FTA, to which Malaysia was also a signatory. In addition, Malaysia has FTAs with Chile, India, Japan, New Zealand, and Pakistan. A bilateral FTA with the European Union is now underway. As an ASEAN member, it also has regional FTAs with China, Korea, Japan and India, in addition to the regional agreement with Australia and New Zealand.

TABLE 3: MALAYSIA'S FREE TRADE AGREEMENTS

Trade Partner Trade Agreement Effective Date

Malaysia-Australia 1 January 2013

Malaysia-Chile 25 February 2012

Malaysia-India 1 July 2011

Malaysia-New Zealand 1 August 2010

ASEAN-India 1 January 2010

ASEAN-Korea 1 January 2010

ASEAN-Australia-New Zealand 1 January 2010

ASEAN-Japan 1 February 2009

Malaysia-Pakistan 1 January 2008

Malaysia-Japan 13 July 2006

ASEAN-China 1 January 2005

AFTA 1 January 1993

Under negotiation

Malaysia-EU

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3.2 TARIFF AND NON-TARIFF BARRIERS

3.2.1 Tariff Barriers

The Malaysia-Australia Free Trade Agreement (MAFTA) has significantly reduced tariffs on trade between the countries. 97.6 per cent of Australian goods currently exported to Malaysia became eligible for tariff-free treatment on entry into force of the Agreement (1 January 2013), which will rise to 99 per cent in 2017. Processed foods are typically tariff-free.

Tariff rate quotas

Under MAFTA, Malaysia has tariff rate quotas in place for products such as dairy, meat and eggs that are expanded on a yearly basis. “In quota” tariffs are at 0 per cent and “out of quota” tariffs range from 10 per cent to 25 per cent.

3.2.2 Non-Tariff Barriers (NTBs)

Processed/packaged foods enjoy low levels of non-tariff trade barriers (NTBs).

3.3 OVERVIEW OF FOOD REGULATION AND IMPORT STANDARDSFood safety and quality control are governed by Malaysia’s Food Act 1983 and the Food Regulations of 1985. These comprise of food standards, food hygiene, food import and export, food advertisement and accreditation of laboratories. The Ministry of Health’s (MOH) Food Safety and Quality Division (FSQD) is responsible for law enforcement and implementation. FSQD monitors for specific food contaminants and additives and implements training programs, approves food labels, advises industry and consumers, and provides Health Certificates, HACCP certification, and Free Sale Certificates.

Amended halal regulations

The amended Trade Description Act 2011 for halal certification and marking for products intended for Muslim consumers, defines that imported food for the Muslim consumer base has to be certified halal by a JAKIM certified company. The Malaysian halal standards are generally perceived as being stricter than those of other Islamic countries.

PRACTICAL TIP — Make sure your Malaysian customer knows about duty relief for Australian exports, under our bilateral FTA.

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3.3.1 Registration and Certification

Halal requirements:

� Halal certification, which is now almost a prerequisite for market access, is a detailed process that requires extensive documentation including inspections by the relevant certification bodies. However, Halal certification is crucial for export success and will typically result in faster clearance of products through customs.

� Halal assessments have to be made regarding the production process (inspection of facilities required) and product ingredients (sampling and testing). There are eight certification bodies in Australia (certified by JAKIM, the Department of Islamic Development Malaysia) and costs for facility inspections differ depending on the certification bodies and the inspection and testing required. Processed food ingredients need to be checked for animal fats or other ingredients originating from animals; this means that the whole supply chain might have to be assessed, since all suppliers need to be Halal certified as well.

� Malaysian halal standards are stricter than the multilaterally-agreed Codex Alimentarius halal standard, e.g. segregated transportation for halal and non-halal products is a requirement.

Certificate of origin

Australian suppliers do not need to supply a certificate of origin, but rather a simpler declaration of origin. The Rules of Origin (ROO) requires that exports from Australia are supported by a Declaration of Origin (DOO).

› To see a list of Halal certification bodies in Australia, refer to Annex VII.

› Further information about Certificate of Origin/Declaration of Origin can be found on the DFAT website. Please refer to Annex VII for relevant links.

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3.3.2 Labelling

Malaysia’s Ministry of Agriculture’s Food and Agriculture Marketing Authority 3P (grading packaging and labelling) sets the labelling standards. Specific information can be found on the Austrade website (Export Markets — Malaysia).

› For a link to the Malaysia market profile on the Austrade website, refer to Annex VII.

› A listing of relevant Malaysian Government agencies can be found at Annex V.

Example of Labelling in Bahasa Malaysia

Namapengimport: Name of Importer/Agent/Distributor

Alamat: Address of the Importer

NamaPengeksport: Name of the Exporter

Alamat: Address of the Exporter

Namabiasa: Common name

Gred Standard: Standard grade

Saiz: Size

Negara asal: Country of Origin

Berat: Weight

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SUMMARY

Malaysia is a market in our part of the world with remarkably similar characteristics to Australia, particularly when it comes the middle class consumer. Australian food and beverage suppliers seeking to export should watch export opportunities in Malaysia very closely.

Malaysia could — and should — be considered a second or third step for exporters after New Zealand and the highly competitive Singapore. This is a market growing to 35 million people, with the achievable ambition of joining the “high income” nation club by 2020.

Australia’s signing of a Free Trade Agreement with Malaysia in 2013, to build on the ASEAN-Australia-New Zealand FTA of 2010 to which Malaysia was also a signatory, should place Australian suppliers in a prime position to enter the market. However, as for Thailand, our overall market share of Malaysia’s total food imports are actually decreasing. In recent times, exporters from as far away as Chile have been muscling in on key areas such as fruit juice.

We hope this Market Insights report assists Australian suppliers in recognising the opportunities for their products into Malaysia. In addition to the detailed pricing, packaging and other commercial insights, we have identified some important trends which have practical implications for your market entry strategy:

� Halal certification: certification, whether by an Australian or Malaysian body, is a virtual necessity. This gives you easier market access, and the ability to command a higher price. Malaysia is seen as a leader in the global race for halal standard supremacy. Australian suppliers can leverage this by mixing halal certification with other hallmarks of distinction — organic halal, gluten free halal etc. Some Australian SMEs have had great success in this ‘niche within a niche’.

� Retail channel differences: Malaysia is differentiated in the region from its slower adoption of the convenience retail format. In Malaysia, supermarkets and local ‘mini markets’ still dominate. Premium imported items will find a better fit with the larger supermarket and hypermarket chains, while higher volume budget-priced items can be successfully sold through distributors to the traditional family-owned stores.

� Sweet-tooth: Malaysian authorities have declared that their citizens are the 8th highest daily average consumers of sugar in the world. This fact — which sets Malaysians apart from Chinese and Thai consumers — is reflected in the detailed surveys in this report. Australian suppliers may consider how their products can be sweetened to suit Malaysian tastes. In doing this, consider that the Malaysian Government is seeking to introduce new laws on sugar content — such as traffic lights and warnings — that may lead you to considering alternatives such as artificial sweeteners.

Malaysia is a nice place for Australians to do business. English is widely spoken, the Commonwealth heritage has natural similarities to Australia, and its economic development is apparent in public services and consumer tastes.

PART 2

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SNACKFOODS

For the purpose of this report, the category of “Snackfoods” covers chocolate, sugar confectionary and cereal-based bar sub-categories. The total Premium Retail Market size of these snackfood product categories in Malaysia was AUD 1.2 billion in 2013.7 Average price range and package size range for the selected sub-categories are set out in Table 4.

TABLE 4: CHARACTERISTICS OF SURVEYED SNACKFOOD SUB-CATEGORIES

Sub-Category HS Code Description of highest current trade growth products

Price Range in AUD

Package Size Range

Chocolates 1806 Filled/unfilled chocolate slabs, bars or specialty chocolates (i.e. boxes)

Imported: 2.00–5.33 per 100g

Locally produced: 1.33–2.00 per 100g

90–180g

Small slabs: 80g or 90g

Large slabs: 175g or 180g

Chocolate bars: 35–60g

Sugar Confectionary

1704 Particularly non-cocoa confectionary, such as boiled Sweets, Liquorice, Lollipops, Mints, Pastilles, Gums, Jellies, Chews, Toffees, Caramels, Nougat, but not including chewing gum

0.67–1.33 per 100g

100–150g; most common: 150g

Cereal-based bars

1904 Roasted or unroasted cereal-based snack bars

1.33–2.67 per 100g

Boxes of 5–6 bars: 180–300g

Individual bars: 35–50g

4.1 CHOCOLATESThe total Premium Retail Market size for chocolate in Malaysia was AUD 263 million in 2013. The market is expected to grow at a CAGR of 4–5 per cent over the next 3 years.8

Average price range and package size range for chocolate in the Selected Premium Retail Market are set out in Table 5.

7 Estimate: Euromonitor and decisionAsia analysis8 Estimate: Euromonitor and decisionAsia analysis

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TABLE 5: OVERVIEW OF PACKAGING AND PRICE POINT RANGES - CHOCOLATE

Product Category Price Range in AUD Package Size Range

Chocolates Imported: 2.00–5.33 per 100g


90–180g

Small slabs: 80g or 90g

Large slabs: 175g or 180g

Chocolate bars: 35–60g

4.1.1 Key players and brands

Figure 4 sets out the indicative “Share of Shelf” for chocolate brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 4: MAJOR CHOCOLATE BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET

The Premium Retail Market is dominated by Cadbury, Vochelle (Maestro Swiss Chocolate) and KitKat (Nestle), all produced locally. Hershey’s chocolate is another strong brand that is currently imported from China, but they are currently setting up a manufacturing facility in Malaysia (Johor). Another prominent local brand is Royal De Dolton, produced by Sweetkiss Food Industry. Imported brands have lower levels of market share, e.g. Ferrero, Van Houten and Toblerone (Mondelez).

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4.1.2 Packaging

The average package size for chocolates in the Selected Premium Retail Market ranges between 90 grams and 180 grams for slabs of chocolate. 80 and 90 gram packages are the most common size for smaller slabs and 175 and 180 grams are most common for larger slabs. For chocolate bars, the average package size ranges between 35 grams and 60 grams in the Selected Premium Retail Market.

4.1.3 Price points

The average price for locally produced chocolate in the Selected Premium Retail Market ranges between MYR 4–6 (AUD 1.33 – AUD 2.00) per 100 grams. Imported chocolate prices range between MYR 6–16 (AUD 2.00 – AUD 5.33) per 100 grams. Retailers in the Selected Premium Retail Segment enjoy retail margins in the range of 8 per cent–15 per cent.

4.1.4 Product trends

The major flavours used in chocolates and chocolate bars are milk chocolate, almond, and fruit and nut. Local manufacturers of chocolates mainly target consumers with preferences for individually wrapped chocolate bars, large bars as well as party packs and gift boxes. Single-serve portions are becoming increasingly popular among health conscious customers. High-end consumers are well aware of differences in quality of chocolates and are often willing to spend additional money on imported products.

4.1.5 Marketing and promotion

Common promotions for chocolates in the Premium Retail Market consist of price promotions and bonus packs for customers. Trade promotion and in-store promotion are typically required and form part of the trading terms. Our survey of the Selected Premium Retail Segments has identified 2 promotions (active during the survey period).

4.1.6 Trade barriers

Following MAFTA’s entry into force, tariff duties on chocolate were eliminated in 2013. However, importers of chocolate are required to pay VAT of 10 per cent.

› A full list of surveyed package sizes is available at Annex I.

› A full list of surveyed retail prices is available at Annex I.

› The details of promotions identified during the survey period are available at Annex I.

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4.1.7 Routes to market

The typical route to the Premium Retail Market for imported chocolates and global brands that are produced locally is through 3rd party distributors, while local brand chocolate is mainly distributed directly by the manufacturers. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.

Our survey has identified:

� 5 retailers in the Malaysian Selected Premium Retail Segment with a significant selection of imported chocolates.

� 5 distributors supplying the Malaysian Premium Retail Segment with a significant selection of imported chocolates.

Our survey has found that the Premium HoReCa channel is not sufficiently developed for the chocolate sub-category.

PICTURE 2: CHOCOLATE PROMOTION AT AEON SUPERMARKET

› An overview and contact details for retailers and distributors are available at Annexes II and III.

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4.2 SUGAR CONFECTIONERYThe total Premium Retail Market size for sugar confectionery in Malaysia was AUD 632 million in 2013. The market is expected to grow at a CAGR of 4–5 per cent over the next 3 years9.

Average price range and package size range for sugar confectionery in the Selected Premium Retail Market are set out in Table 6.

TABLE 6: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — SUGAR CONFECTIONERY


Sugar Confectionery 0.67–1.33 100–150g; most common: 150g


Figure 5 sets out the indicative “Share of Shelf” for sugar confectionery brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 5: MAJOR SUGAR CONFECTIONERY BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET

The Premium Retail Segment is dominated by Southeast Asian brands: Malaysia’s local Lot100 and Fruit Plus (Khee San Foods) brands, the Indonesian-based brand Kopiko and the Filipino brand Markenburg.

9 Estimate: Euromonitor and decisionAsia analysis

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4.2.2 Packaging

The average package size for imported sugar confectionery in the Selected Premium Retail Market ranges between 100 grams and 150 grams, with 150 gram packages being the most common size.

4.2.3 Price points

The average price for sugar confectionery in the Selected Premium Retail Market ranges between MYR 2–4 (AUD 0.67 – AUD 1.33) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.

PICTURE 3: SHELF WITH SUGAR CONFECTIONERY AT TESCO MALAYSIA


The major flavours used in sugar confectionery are fruit mixes, coffee, and mint flavours. New product trends in the premium sugar confectionery category are green tea candies. Malaysians typically prefer hard candy over chewy candy. There is a perceivable trend towards candy options with lower sugar content.



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Common promotions for sugar confectionery in the Premium Retail Market consist of free product sampling, in particular in seasonal gift packs. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. Our survey of the Selected Premium Retail Markets could not identify any current promotions (active during the survey period).


Following MAFTA’s entry into force, tariff duties on sugar confectionery were eliminated in 2013. However, importers of sugar confectionery are required to pay VAT of 10 per cent.


The typical route to the Premium Retail Market for imported sugar confectionery and global brands that are produced locally is through 3rd party distributors, while local brand sugar confectionery is mainly distributed directly by the manufacturers. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.


� 5 retailers in the Malaysian Selected Premium Retail Market with a significant selection of imported sugar confectionery.

� 5 distributors supplying the Malaysian Premium Retail Market with a significant selection of imported sugar confectionery.

Our survey has found that the Premium HoReCa channel is not sufficiently developed for the sugar confectionery sub-category.

PICTURE 4: MARKENBURG MARSHMALLOWS PACKAGING WITH HALAL CERTIFICATION


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4.3 CEREAL-BASED BARSThe total Premium Retail Market size for cereal-based bars in Malaysia was AUD 316 million in 2013. The market is expected to grow at a CAGR of 2–3 per cent over the next 3 years10.

Average price range and package size range for cereal-based bars in the Selected Premium Retail Market are set out in Table 7.

TABLE 7: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — CEREAL-BASED BARS


Cereal-based Bars 1.33–2.67 per 100g Boxes of 5–6 bars: 180-300g

Individual bars: 35–50g


Figure 6 sets out the indicative “Share of Shelf” for cereal-based bars brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 6: MAJOR CEREAL-BASED BARS BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET


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Malaysia’s Premium Retail Market for cereal-based bars consists of imported brands mainly. Key brands with high shares of shelf space are Dorset, Kellogg’s, Oat Krunch and Jacob’s.

4.3.2 Packaging

The average package size for cereal-based bars in the Selected Premium Retail Market ranges between 180 grams and 300 grams for packages of 5 to 6 bars, or between 35 grams and 50 grams per individual bar.

4.3.3 Price points

The average price for cereal-based bars in the Selected Premium Retail Market ranges between MYR 4–8 (AUD 1.33 – AUD 2.67) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.


The major flavours used in cereal-based bars are fruit (particularly apricot), fruit & nut or chocolate. Increasing diet consciousness is now driving the sales of cereal bars in the Premium Retail Market, with major demand coming from foreigners, students and the elderly population.


Cereal-based bars are not heavily promoted in the Malaysian Premium Retail Market. Our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).


Following MAFTA’s entry into force, tariff duties on cereal-based bars were eliminated in 2013. However, importers of cereal-based bars are required to pay VAT of 10 per cent.


The typical route to the Premium Retail Market for imported cereal-based bars is through 3rd party distributors. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.



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� 5 retailers in the Malaysian Selected Premium Retail Market carrying cereal-based bars with a significant selection of imported cereal-based bars.

� 1 distributor supplying the Malaysian Premium Retail Market with a significant selection of imported cereal-based bars.

Our survey has found that the Premium HoReCa channel is not sufficiently developed for the cereal-based bars sub-category.

PICTURE 5: CEREAL-BASED BARS AT THE STORE


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BEVERAGES

For the purpose of this report, the category of “Beverages” covers fruit juice, tea and premium cold beverage sub-categories. The total Premium Retail Market size of these beverage product categories in Malaysia was AUD 1.37 billion in 2013.11 Average price range and package size range for the selected sub-categories are set out in Table 8.

TABLE 8: CHARACTERISTICS OF SURVEYED BEVERAGE CATEGORIES


Price Range in AUD

Package Size Range

Fruit Juice 2009 Specific product types that represent local trends. For example, this done by examining shelf space allocation at major premium retailers.

Imported: 1.67–2.67

Locally produced: 1.33–1.67

1 litre (some 2.4 litre containers present)

Tea 0902 Tea for consumption as warm beverage

Traditional flavours (e.g. black and milk): 1.67–2.33 per 100g

Herbal fruit and other flavours: 4.00–7.67 per 100g

50–200g

Premium Cold Beverages

2202 Energy Drinks, Ready-to-drink tea (e.g. iced tea), premium non-cola carbonated drinks

Isotonic and tea-based: 0.67–1.33 per litre

Milk-based: 1.67–3.33 per litre

Canned beverages: 240–300ml

Small size bottled beverages: 250–500ml

Large size bottled beverages: 1–1.5l


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5.1 FRUIT JUICEThe total Premium Retail Market size for fruit juice in Malaysia was AUD 316 million in 2013. The market is expected to grow at a CAGR of 12–15 per cent over the next 3 years.12

Average price range and package size range for fruit juice in the Selected Premium Retail Market are set out in Table 9.

TABLE 9: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — FRUIT JUICE


Fruit Juice Imported: 1.67–2.67

Locally produced: 1.33–1.67

1 litre (some 2.4 litre containers present)


Figure 7 sets out the indicative “Share of Shelf” for fruit juice brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 7: MAJOR FRUIT JUICE BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET


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The Premium Retail and HoReCa Markets are dominated by the Sunkist and Marigold brands that are both produced locally. Leading imported brands are Florida, Tropicana (US) and Dimes (Turkey). However, Thai juice brands are expected to become much stronger players in the next few years, since they are very price competitive as compared to other imported brands.

5.1.2 Packaging

The standard package size for fruit juice in the Selected Premium Retail Market is 1 litre. Berri fruit juice, however, is also available in 2.4 litre containers.

PICTURE 6: MARIGOLD JUICE PACKAGING

5.1.3 Price points

The average price for imported fruit juice in the Selected Premium Retail Market ranges between MYR 5–8 (AUD 1.67 – AUD 2.67) per litre. Locally produced fruit juice in the Selected Premium Retail Market has an average price between MYR 4–5 (AUD 1.33 – AUD 1.67) per litre. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium HoReCa Market have a 5 per cent–10 per cent margin.



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The major flavours used in fruit juice sold in the Premium Retail and HoReCa Markets are orange, apple, pineapple, pink guava and mixed fruit and vegetable, with orange being the most popular flavour. The demand for orange juice without pulp is significantly higher than juice containing pulp. However, there are also significant amounts of cranberry, mango and grape juice on the Premium Retail shelves. An emerging trend has been the addition of healthy or functional ingredients to fruit juices, such as aloe vera or cranberry juice mixed with traditional juice flavours (e.g. grape and aloe vera or apple and cranberry). In general, Malaysians prefer sweet flavours over sour or tangy flavours. Major health claims used in the Premium Retail Market for fruit juices are: “no sugar added”, “no preservatives”, and “rich in Vitamin C”.


Common promotions for fruit juice in the Premium Retail Market consist of product sampling in the form of free small juice packs to introduce new flavours or price promotions such as “buy 2 and get one for free”. Trade promotion and in-store promotion are typically required and form part of the retailers’ trading terms. Especially for product introduction, retailers require extensive promotional activities. Our survey of the Selected Premium Retail Markets has identified one promotion (active during the survey period).


Following MAFTA’s entry into force, tariff duties on fruit juice were eliminated in 2013. However, importers of fruit juice are required to pay VAT of 10 per cent.


The typical route to the Premium as well as the Premium HoReCa Market for imported fruit juice is through 3rd party distributors. Local brand fruit juice is also distributed through 3rd party distributors, but in some cases directly by the manufacturers. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.


� 5 retailers and 4 HoReCa players in the Malaysian Selected Premium Retail Market with a significant selection of imported fruit juice.

� 4 distributors supplying the Malaysian Premium Retail Market and the HoReCa industry with a significant selection of imported fruit juice.


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PICTURE 7: FRUIT JUICE DISPLAY AT JUSCO

5.2 TEAThe total Premium Retail Market size for tea in Malaysia was AUD 211 million in 2013. The market is expected to grow at a CAGR of 4–7 per cent over the next 3 years.13

Average price range and package size range for tea in the Selected Premium Retail Market are set out in Table 10.

TABLE 10: OVERVIEW OF PACKAGING AND PRICE POINT RANGES - TEA


Tea Traditional flavours (e.g. black and milk): 1.67–2.33 per 100g

Herbal fruit and other flavours: 4.00–7.67 per 100g

50–200g


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Figure 8 sets out the indicative “Share of Shelf” for tea brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 8: MAJOR TEA BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET

The Premium Retail Market is dominated by the international brands Lipton (Yellow Label), Twinings, and Dilmah and the local brands BOH and Sabah. The Premium HoReCa Market is led by international brands such as Lipton, Twinings and Dilmah mainly.

5.2.2 Packaging

The average package size for tea in the Selected Premium Retail Market ranges between 50 grams and 200 grams.


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5.2.3 Price points

The average price for tea in the Selected Premium Retail Market ranges between MYR 5–7 (AUD 1.67 – AUD 2.33) per 100 grams for traditional flavours such as black teas and milk teas. The average price for tea with more herbal and more “exotic” or fruit flavours such as mango and passion fruit, ranges between MYR 12–23 (AUD 4.00 – AUD 7.67) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium HoReCa Market have a 5 per cent–10 per cent margin.


Most popular tea flavours in the Malaysian Premium Retail Market are “The Tarik” (traditional Malaysian tea), Earl Grey, English Breakfast, green, Jasmine, milk and ginger teas. New flavour trends however are imported fruit flavoured teas with apple and berry flavours currently being very successful (Lipton recently launched these two flavours).


Most popular tea flavours in the Malaysian Premium Retail Market are “The Tarik” (traditional Malaysian tea), Earl Grey, English Breakfast, green, Jasmine, milk and ginger teas. New flavour trends include imported fruit flavoured teas with apple and berry flavours. Lipton recently launched these two flavours in the Malaysian market.


Following MAFTA’s entry into force, tariff duties on tea were eliminated in 2013. However, importers of tea are required to pay VAT of 10 per cent.


The typical route to the Premium Retail Market and the Premium HoReCa Market for imported and locally produced tea is through 3rd party distributors. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.


� 5 retailers and 5 HoReCa players in the Malaysian Selected Premium Retail Market with a significant selection of imported tea.

� 2 distributors supplying the Malaysian Premium Retail Market and the Premium HoReCa Market with a significant selection of imported tea.


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PICTURE 8: TEA SHELF DISPLAY AT TESCO MALAYSIA


Austrade Insights

� With remaining food safety concerns and the fear of pesticides in teas, there is more demand for imported teas that are perceived as being safe.

� Imports from India and Sri Lanka are currently the most competitive, due to lower pricing.

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5.3 PREMIUM COLD BEVERAGES (NON-ALCOHOLIC)The total Premium Retail Market size for premium cold beverages in Malaysia was AUD 842 million in 2013. The market is expected to grow at a CAGR of 10–12 per cent over the next 3 years.14

TABLE 11: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — PREMIUM COLD BEVERAGES

Average price range and package size range for premium cold beverages in the Selected Premium Retail Market are set out in Table 11.


Premium Cold Beverages Isotonic and tea-based: 0.67–1.33 per litre

Milk-based: 1.67–3.33 per litre

Canned beverages: 240–300ml

Small size bottled beverages: 250–500ml

Large size bottled beverages: 1–1.5l


Figure 9 sets out the indicative “Share of Shelf” for premium cold beverage brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 9: MAJOR PREMIUM COLD BEVERAGES BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET

The Premium Retail Market for premium cold beverages is dominated by locally produced isotonic drinks such as Revive, Power Champ and Excel 8, as well as locally produced milk-based RTD drinks such as Tongkat Ali Café, Pearl Café and Milo. In the RTD tea segment, Drinho Chrysanthemum Tea is very popular. Energy drink brands do not have a significant share of shelf space in the Premium Retail Market.


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5.3.2 Packaging

The average bottle or can size for premium cold beverages in the Selected Premium Retail Market ranges between 240 ml to 300 ml for canned beverages (e.g. Milo and Drinho), between 250 ml and 500 ml for smaller size bottled beverages, and between 1 litre and 1.5 litres for large size bottled beverages.

5.3.3 Price points

The average price for isotonic and tea-based premium cold beverages in the Selected Premium Retail Market ranges between MYR 1.70–4 (AUD 0.67 – AU D1.33) per litre. The average price for milk-based premium cold beverages ranges between MYR 5–10 (AUD 1.67 – AUD 3.33) per litre. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 5 per cent–12 per cent.


Milk-based coffee and chocolate, isotonic and iced tea (especially chrysanthemum) RTD beverages lead the Premium Retail Market segment. Milk-based coffee or chocolate premium cold beverages are particularly successful in the Malaysian Premium Retail Market. Most recently, demand has grown for drinks with added health claims such as vitamin waters (e.g. YOU-C 1000), milk teas or Bird’s Nest beverages (contain active ingredients from nests made by swiftlet birds). These are claimed to be good for digestion and stimulate cell and tissue growth.


Common promotions for premium cold beverages in the Premium Retail Market consist of product sampling. However, our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).




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Following MAFTA’s entry into force, tariff duties on premium cold beverages phased out at the end of 2013. However, importers of premium cold beverages are required to pay VAT of 10 per cent.


The typical route to the Premium Retail Market for imported premium cold beverages is through 3rd party distributors, while locally produced premium cold beverages are typically distributed directly by the manufacturers. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.


� 5 retailers in the Malaysian Selected Premium Retail Market with a significant selection of premium cold beverages.

� 5 distributors supplying the Malaysian Premium Retail Market with a significant selection of premium cold beverages.

Our survey has found that the Premium HoReCa channel is not sufficiently developed for the premium cold beverage sub-category.

PICTURE 9: COFFEE-BASED PREMIUM COLD BEVERAGE AT TESCO MALAYSIA

› An overview and contact details for retailers and distributors are available at Annex II and III.

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BAKED GOODS

For the purpose of this report, the category of “Baked Goods” covers biscuit and baking mix sub-categories. The total Premium Retail Market size of these baked goods product categories in Malaysia was AUD 1.16 billion in 2013.15 Average price range and package size range for the selected sub-categories are set out in Table 12.

TABLE 12: CHARACTERISTICS OF SURVEYED BAKED GOODS CATEGORIES


Price Range in AUD

Package Size Range

Biscuits 1905 Sweet biscuits (excluding gingerbread, waffles, wafers)

Crisp savoury biscuits

0.33–1.33 per 100g

150–450g

Baking Mixes 190120 Baking mixes and prepared doughs for breads, cakes and biscuits

3.33–6.67 per kg 360–420g

6.1 BISCUITSThe total Premium Retail Market size for biscuits in Malaysia was AUD 947 million in 2013. The market is expected to grow between 4–5 per cent in total for the next 3 years.16

Average price range and package size range for biscuits in the Selected Premium Retail Market are set out in Table 13.

TABLE 13: OVERVIEW OF PACKAGING AND PRICE POINT RANGES – BISCUITS


Biscuits 0.33–1.33 per 100g 150–450g


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Figure 10 sets out the indicative “Share of Shelf” for biscuits brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 10: MAJOR BISCUITS BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET

The Premium Retail Market for sweet biscuits is dominated by Indonesian and locally produced international brands such as Tiger (Mondelez Malaysia), Oreo (Mondelez Indonesia), and the local brands Julie’s and Lee.

The Premium Retail Market for salty biscuits is led by locally produced international brands like Chipsmore (Mondelez Malaysia), Jacob’s (Mondelez Malaysia) and Ritz (Mondelez Indonesia). Strong local brands in the salty biscuits segment are Hwa Tai and Julie’s.

6.1.2 Packaging

The average package size for biscuits in the Selected Premium Retail Market ranges between 150 grams and 415 grams. Salty biscuit packages tend to be larger than sweet biscuit packages.


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6.1.3 Price points

The average price for biscuits in the Selected Premium Retail Market ranges between MYR 1–4 (AUD 0.33 – AUD 1.33) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium HoReCa Market have a 5 per cent–10 per cent margin. Prices are expected to increase in the short term (next 1–2 years), due to an increase in the underlying price of ingredients.


The Malaysian Premium biscuit market offers a balanced selection of sweet and salty biscuit, with sweet biscuits being in slightly higher demand. Over the next few years, the demand for sweet biscuits is expected to grow at a faster rate than salty biscuit demand, with sweet biscuits eventually occupying close to 80 per cent of shelf space. Major flavours used in sweet biscuits are chocolate, peanut and butter. Popular salty flavours are “original”, vegetable and high fibre grains. New trends are corn, oat or wheat biscuits and low cholesterol options.

In the Premium HoReCa Market, demand mainly exists for savoury, cracker-type biscuits — it is not yet sufficiently developed for sweet biscuits.


Common promotions for biscuits in the Premium Retail Market consist of product sampling, or the provision of bonus products or price discounts. Our survey of the Selected Premium Retail Markets has identified 6 promotions (active during the survey period).


Austrade Insights

� Malaysians are consuming snack foods on a daily basis, with baked goods such as biscuits being one of the most popular types of snacks.

� Malaysians (adults) prefers savoury snacks/biscuits, however, there is a growing interest for sweet biscuits (eg. chocolate or chocolate coated).

� There is also a growing interest for healthy baked snacks/biscuits for children.


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PICTURE 10: BISCUIT PROMOTION AT TESCO MALAYSIA


Following MAFTA’s entry into force, tariff duties on biscuits were eliminated in 2013. However, importers of biscuits are required to pay VAT of 10 per cent.


The typical route to the Premium Retail Market and the Premium HoReCa Market for imported and locally produced biscuits is through 3rd party distributors. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.


� 5 retailers in the Malaysian Selected Premium Retail Market with a significant selection of imported biscuits.

� 4 distributors supplying the Malaysian Premium Retail Market and the Premium HoReCa Market with a significant selection of imported biscuits.


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6.2 BAKING MIXES The total Premium Retail Market size for baking mixes in Malaysia was AUD 211 million in 2013. The market is expected to grow at a CAGR of 3-4 per cent over the next 3 years.17

Average price range and package size range for baking mixes in the Selected Premium Retail Market are set out in Table 14.

TABLE 14: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — BAKING MIXES


Baking mixes 3.33-6.67 per kg 360-420g


Figure 11 sets out the indicative “Share of Shelf” for baking mix brands in the Malaysian Selected Premium Retail Market.

FIGURE 11: MAJOR BAKING MIX BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET


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The Malaysian Premium Retail Market for baking mixes is led by international brands such as the US brand Pillsbury (General Mills, cake and bread mixes, manufactured in India) the Filipino brand Nona (cake mixes, produced locally) and Indonesian brand HAAN (cake mixes, produced in Indonesia. Other Western brands like White Wings have only small shares of shelf space. A local brand that is present throughout the Premium Retail Market is FFM Berhad (PPB Group, cakes mixes).

6.2.2 Packaging

The average package size for baking mixes in the Selected Premium Retail Market ranges between 360 grams and 420 grams.

6.2.3 Price points

The average price for baking mixes in the Selected Premium Retail Market ranges between MYR 10–20 (AUD 3.33 – AUD 6.67) per kilogram. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent.


Baking mixes are quite popular in Malaysia already, but demand is expected to grow following the increasing trend among younger females baking at home for convenience. Most shelf space in the Premium Retail Market is occupied by plain and whole meal bread mixes and banana cake, as well as butter and chocolate cake mixes.


Baking mixes are not highly promoted in the Malaysian Premium Retail Market. Our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).



Austrade Insights

� Home baking as family activity is becoming more popular, especially due to the influence of Masterchef and other celebrity chefs baking TV shows. Baking ingredients and ingredients for baking are in demand.

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Following MAFTA’s entry into force, tariff duties on baking mixes were eliminated in 2013. However, importers of baking mixes are required to pay VAT of 10 per cent.


The typical route to the Premium Retail Market for imported and locally produced baking mixes is through 3rd party distributors. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.


� 5 retailers in the Malaysian Selected Premium Retail Market with a significant selection of imported baking mixes.

� 1 distributor supplying the Malaysian Premium Retail Market with a significant selection of imported baking mixes.

Our survey has found that the Premium HoReCa channel is not sufficiently developed for the baking mixes sub-category. Most Premium HoReCa players prepare their own baking mixes.

PICTURE 11: CAKE BAKING MIX DISPLAY AT AEON BIG


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CONDIMENTS

For the purpose of this report, the category of “Condiments” covers premium table sauces and jams sub-categories. The total Premium Retail Market size of these condiments product categories in Malaysia was AUD 474 million in 2013.18 Average price range and package size range for the selected sub-categories are set out in Table 15.

TABLE 15: CHARACTERISTICS OF SURVEYED CONDIMENTS SUB-CATEGORIES


Price Range in AUD

Package Size Range

Premium Table Sauces

2103 Table sauces, excluding tomato-based sauces, with a focus on ‘premium’ sauces

Imported: 2.33–4.33 per 100ml


Soy-based: 0.33–0.67 per 100g

100–200ml

Jams 2007 Jams — particularly highest value flavours in each market

0.67–1.33 per 100g

170–400g

7.1 PREMIUM TABLE SAUCESThe total Premium Retail Market size for premium table sauces in Malaysia was AUD 421 million in 2013. The market is expected to grow at a CAGR of 15–20 per cent over the next 3 years.19

Average price range and package size range for premium table sauce in the Selected Premium Retail Market are set out in Table 16.

TABLE 16: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — PREMIUM TABLE SAUCE


Premium Table Sauce Locally and Indonesian produced: 1.00–3.33 per 100g

Soy-based: 0.33–0.67 per 100g

Imported, chili-based: 2.33–4.33 per 100ml

250–500g

Chili-based: 60–150ml


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Figure 12 sets out the indicative “Share of Shelf” for premium table sauce brands in the Malaysian Selected Premium Retail Market, including premium imported as well as local brands.

FIGURE 12: MAJOR PREMIUM TABLE SAUCE BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET

The premium table sauces segment in the Malaysian Premium Retail Market is dominated by local brands and international brands produced locally such as Life, Kimball (Campbell’s Malaysia), Maggi (Nestle) and Lee Kum Kee. The strongest imported brands are Tabasco (McIlhenny) and Heinz (Indonesia).

7.1.2 Packaging

The average bottle content for premium table sauce in the Selected Premium Retail Market ranges between 250 grams and 500 grams, and between 60ml and 150ml for chili-based sauces.


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7.1.3 Price points

The average price for locally and Indonesian produced premium table sauce in the Selected Premium Retail Market ranges between MYR 3–10 (AUD 1.00 – AUD 3.33) per 100 grams. The average price for soy-based sauces ranges between MYR 1–2 (AUD 0.33 – AUD 0.67) per 100 grams. Imported chili-based premium table sauce in the Premium Retail Market has an average price range between MYR 7–13 (AUD 2.33 – AUD 4.33) per 100 grams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail Market have a 5 per cent–10 per cent margin.


Varieties of Asian flavours remain most popular in the Malaysian Premium Retail Market for premium table sauces. The major flavours currently offered are chili, soy, oyster, ginger, Thai plum, and garlic. Mayonnaise-based sauces (e.g. salad dressings) are in small but growing demand. Lady’s Choice (Unilever Malaysia) and Ina Paarman’s (South Africa) are the most common brands in this segment. Mayonnaise-based sauces are more common in the Premium HoReCa Market, in addition to Tabasco sauce.


Premium table sauce are not highly promoted in the Malaysian Premium Retail Market. Our survey of the Selected Premium Retail Markets could not identify any promotions (active during the survey period).


Following MAFTA’s entry into force, tariff duties on premium table sauces were eliminated in 2013. However, importers of premium table sauces are required to pay VAT of 10 per cent.


The typical route to the Premium Retail Market and the Premium HoReCa Market for imported Premium table sauce is through 3rd party distributors, while locally produced products are distributed directly by the manufacturers. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.


� 5 retailers and 5 HoReCa players in the Malaysian Selected Premium Retail Market with a significant selection of imported premium table sauces.

� 2 distributors supplying the Malaysian Premium Retail Market and the Premium HoReCa market with a significant selection of imported premium table sauces.


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PICTURE 12: TABASCO SAUCE DISPLAY AT TESCO MALAYSIA

Austrade Insights

� The Western style premium table sauces segment is experiencing strong growth, with Malaysians now looking to experience new flavours; in contrast, the market for traditional style sauces is very crowded.

� Salad sauces with mayonnaise are in growing demand (French, Thousand Islands, Ranch); locally produced competing products are generally lower quality in taste and texture

� Though Malaysians are relatively familiar with the taste of western style table sauces and salad dressings, some product adaptation (eg. taste/formula/etc) to suit or appeal to the local taste may encourage consumer preference towards the brand over its competitors.


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7.2 JAMSThe total Premium Retail Market size for jams in Malaysia was AUD 53 million in 2013. The market is expected to grow at a CAGR of 5–6 per cent over the next 3 years.20

Average price range and package size range for jams in the Selected Premium Retail Market are set out in Table 17.

TABLE 17: OVERVIEW OF PACKAGING AND PRICE POINT RANGES — JAMS


Jams Locally produced: 0.33–0.67 per 100g

Imported: 0.67–1.33 per 100g

400–510g


Figure 13 sets out the indicative “Share of Shelf” for jam brands in the Malaysian Selected Premium Retail Market.

FIGURE 13: MAJOR JAM BRANDS IN THE MALAYSIAN SELECTED PREMIUM RETAIL MARKET


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The Malaysian Premium Retail Market for jams is dominated by Unilever’s brand Lady’s Choice that is produced by Chabaa, Thailand. However, there is presence of many imported jams from the US and Europe, e.g. Danish Selection, Movenpick, Smucker’s, St. Dalfour and Chivers. The strongest brand that is locally produced is Eva (K&W Corp).

7.2.2 Packaging

The average packaging size for jams in the Selected Premium Retail Market ranges between 340 grams and 510 grams, with 400 gram jars being the most common size jam packaging.

7.2.3 Price points

The average price for jams in the Selected Premium Retail Market ranges between MYR 1–2 (AUD 0.33 – AUD 0.67) per 100 grams for locally produced jams, and between MYR 2–4 (AUD 0.67 – AUD 1.33) for imported jams. Retailers in the Selected Premium Retail Market enjoy retail margins in the range of 8 per cent–15 per cent. HoReCa players in the Selected Premium Retail Market have a 5 per cent–10 per cent margin.


The traditional Malaysian diet does not include any jam-type spreads — jam is mostly in demand among the younger population and expatriates. The most popular flavours currently used are strawberry, pineapple, grape, blackcurrant and mixed fruits. In the Premium HoReCa Market, strawberry and mixed fruits are in high demand.


Typical promotions for jams in the Premium Retail Market are price promotions. Our survey of the Selected Premium Retail Markets identified one promotion (active during the survey period).


Following MAFTA’s entry into force, tariff duties on jams were eliminated in 2013. However, importers of jams are required to pay VAT of 10 per cent.



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The typical route to the Premium Retail Market and the Premium HoReCa Market for imported jams is through 3rd party distributors, while locally produced jams are mostly distributed by the manufacturer directly. A “Routes to Market” overview for Malaysia is provided at Section 2.3.3.


� 5 retailers and 3 HoReCa players in the Malaysian Selected Premium Retail Market with a significant selection of imported jams.

� 2 distributors supplying the Malaysian Premium Retail Market and the Premium HoReCa Market with a significant selection of imported jams.

PICTURE 13: JAMS SHELF DISPLAY AT TESCO MALAYSIA


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0g

3.59

RM

0.0

1

Bun

FUJI

BAK

ERY

Hon

ey B

ahul

u, c

ocon

ut,

kaya

, red

bea

ns, a

nd

coco

nut k

aya

Hon

ey B

ahul

u,

Coc

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and

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a1/

2 sh

elf a

nd 3

in a

row

fo

disp

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170

g3.

79R

M 0

.02

AFG

C M

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ET IN

SIG

HTS:

MA

LAYS

IA

56

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

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PRIC

E R

AN

GE

PRIC

E CO

MPA

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N

Bra

nd o

f the

su

b-ca

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entio

n al

l flav

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vour

sTO

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ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

Bake

Goo

ds

(con

tinue

d)

Dai

ly F

resh

Cor

n, B

utte

r, R

ed B

ean,

C

ocon

ut, K

aya,

Pot

ato,

R

aisi

n

Red

Bea

n, P

otat

o,

Rai

sin

Tota

l 14

disp

lays

in 4

row

s.30

0g

2.8

RM

0.0

1

Butte

r Cak

e M

ix B

akin

g Po

wde

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"Bun

ga R

aya

Baki

ng

Pow

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Orig

inal

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inal

3 D

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1 R

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4R

M 0

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na

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play

in 1

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400

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sin

and

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Muf

fins

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PAAR

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kitc

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otti

with

alm

ond,

van

ila

cake

, Rai

sin

and

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M

uffin

s

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otti

with

al

mon

d, v

anila

ca

ke, R

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n an

d Br

an M

uffin

s

5 D

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ay in

1 R

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cotti

w

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alm

ond

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22.

99

vani

la

cake

R

m 2

5.99

R

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n an

d Br

an

Muf

fins

Rm

29.

99"

0.0

2

Cak

e Ba

kery

Mix

FFM

Ber

had

Orig

inal

Orig

inal

3 D

ispl

ay in

1 R

ow10

00g

3.9

RM

0.0

0

Moi

st

Supr

eme

Cak

e M

ix

Pills

bury

"L

emon

, Cho

cola

te,

Pine

appl

e, S

traw

berry

, An

gel F

ood,

Cla

ssic

Whi

te,

Cla

ssic

Yel

low,

Dev

il's F

ood,

G

olde

n Bu

tter R

ecip

e,

Ger

man

Cho

cola

te"

Lem

on, C

hoco

late

, Pi

neap

ple

8 di

spla

ys in

3 ro

ws

1040

g12

.99

RM

0.0

1

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

57

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

Bake

Goo

ds

(con

tinue

d)

Panc

ake

In

A Fl

ash

Han

sells

Cho

cola

te C

ream

Cho

cola

te C

ream

2 D

ispl

ay in

1 R

ow36

0g

12.9

9R

M 0

.04

Cho

cola

tes

Voch

elle

Alm

onds

, Haz

elnu

ts,

Frui

t&N

ut, D

airy

Milk

, M

int&

Alm

onds

, Bla

ckcu

rrant

, C

ranb

erry

, Dar

k C

hoco

late

Min

t&Al

mon

ds,

Dai

ry M

ilk, D

ark

Cho

cola

te

Tota

l 21

disp

lays

in 3

row

s.18

0g

7.59

RM

0.0

4

Snac

kfoo

dsC

andy

Sour

Che

rry

Flav

oure

d G

umm

y

Che

rry n

ad le

mon

Che

rry n

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mon

3 in

a ro

w15

0g

11.5

RM

0.0

8

Can

dyLo

t100

Stra

wbe

rry, O

rang

e, G

rape

, M

ango

, Cok

e, A

pple

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rape

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le,

Stra

wbe

rryTo

tal 1

4 in

2 ro

ws

150

g4.

49R

M 0

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Can

dyFo

x'x

Mix

frui

t, be

rries

, men

tol a

nd

lem

onM

ix fr

uit,

barri

es

and

men

tol

6 in

hal

f row

100

g2.

49R

M 0

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Can

dyJe

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elly

Gra

pes,

Ora

nge

and

staw

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pes,

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staw

berry

4 ha

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100

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2R

M 0

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mon

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pack

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hang

in h

alf r

ow10

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2.8

RM

0.0

3

Cer

eal B

ars

Nat

ure

Valle

y cr

unch

y Fr

uits

& N

uts

Frui

ts &

Nut

s6

in a

row

252

g10

.9R

M 0

.04

Cer

eal B

ars

EMO

MU

SEI

BAR

SFr

uits

Fr

uits

4

in a

row

75g

4.35

RM

0.0

6

Cer

eal B

ars

Car

man

'sap

ricot

, Cla

ssic

, and

alm

ond

apric

ot, C

lass

ic,

and

alm

ond

5 in

hal

f a ro

w18

0g

12R

M 0

.07

5-C

erea

lKE

LLO

GG

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Orig

inal

and

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& H

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w's

whe

re 8

cer

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ere

disp

lay

in e

ach

row

235

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RM

0.0

6

4-C

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OR

SET

CER

EALS

Nut

s, H

oney

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sted

, Be

rries

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ity, C

lass

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ruit

roas

ted

nuts

& s

eeds

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hi

gh fi

ber

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ruity

and

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rries

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row

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ith 1

0 ce

real

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s a

disp

lay

in a

row

600

g22

.9R

M 0

.04

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

58

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

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PAC

K S

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PRIC

E R

AN

GE

PRIC

E CO

MPA

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N

Bra

nd o

f the

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tego

ry(m

entio

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l flav

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Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

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00%

fre

sh J

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lp a

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ulp.

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Juic

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t Pul

p an

d w

ith P

ulp.

Appl

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Lem

on J

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14 B

oxes

in 2

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1000

ml

4.99

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0.0

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te J

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ana

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eO

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e Ju

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and

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on

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and

Lem

on J

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6 Bo

ttels

in 1

Row

1000

ml

6.79

RM

0.0

07

Frui

te J

uice

sD

imes

Jui

ceC

herry

Jui

ce,P

inea

pple

Ju

ice,

Mix

Fru

ite J

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Ve

gatb

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,Ora

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Juic

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Juic

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Ju

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Che

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ple

Juic

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ruite

Ju

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14 B

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in 1

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1000

ml

7.69

RM

0.0

08

Frui

te J

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orid

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d,N

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lp O

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d,N

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lp

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e,W

ith

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nge

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e,Le

mon

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ce

8 Bo

xess

in 1

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1000

ml

21.9

9R

M 0

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te J

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old

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eG

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ce,A

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Lem

on J

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Juic

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Gre

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Ju

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Pink

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va

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e,Ap

ple

Juic

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12 B

ottle

in 2

Row

1000

ml

8.29

RM

0.0

08

Soy

Drin

ksC

ount

ry H

ome

Org

anic

Soy

M

ilk

Soya

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n M

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ean

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in 1

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1000

ml

12.9

9R

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Drin

ksC

ount

ry H

ome

Org

anic

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M

ilk

Soya

Bea

n M

ilkSo

ya B

ean

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2 Bo

xess

in 1

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1000

ml

7.49

RM

0.0

07

Soy

Drin

ksSo

ya N

on D

airy

Al

tern

ativ

e to

Milk

Plai

n So

ya w

ithou

t Dai

ry M

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ain

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with

out

dairy

milk

2 Bo

xess

in 1

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1000

ml

7.49

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0.0

07

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

59

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

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PRIC

E R

AN

GE

PRIC

E CO

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N

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nd o

f the

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ry(m

entio

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ber o

f pro

duct

di

spla

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the

fron

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he

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take

pho

togr

aph

in g

ram

sin

loca

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base

d on

pa

cksi

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Soy

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Po

wde

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Soya

Bea

n M

ilk P

owde

r2

Pack

ets

in 1

Row

500

g25

.89

RM

0.0

5

Tea

Dilm

ah T

eaTh

e pa

pper

min

t Tea

,Pur

e G

inge

r Tea

,Gre

en te

a,Pe

ach

Flov

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tea.

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papp

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Gin

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11 B

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5

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a,Le

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m

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Lipt

on T

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Tarik

3 in

1 M

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a,2

in 1

bla

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tea.

3 in

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in

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tea.

4 Pa

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1 R

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15.9

RM

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6

Tea

Ali T

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lass

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in 1

Cla

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3 in

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1 R

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0g

17.9

RM

0.1

2

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Supe

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Tea

3 in

1 m

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a 3

in 1

milk

tea

2 Pa

cket

s in

1 R

ow15

0g

14.9

RM

0.1

0

Prem

ium

C

old

Beve

rage

M-1

50O

rigin

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lovo

urO

rigin

al F

lovo

ur3

Tin'

s in

1 R

ow25

0m

l4.

9R

M 0

.02

Prem

ium

C

old

Beve

rage

YOU

.C10

00

Vita

min

Ora

nge

Orig

inal

Flo

vour

,Ora

nge

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Orig

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Fl

ovou

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Flav

our

6 Bo

ttle

in 1

Row

250

ml

6.49

RM

0.0

3

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

60

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

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PAC

K S

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PRIC

E R

AN

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MPA

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N

Bra

nd o

f the

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entio

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Num

ber o

f pro

duct

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spla

y in

the

fron

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of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

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y,

base

d on

pa

cksi

ze

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Prem

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tea

Flav

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Flav

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in 1

row

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ml

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2

Prem

ium

C

old

Beve

rage

Pear

l Caf

e (K

acip

fatim

ah)

Milk

tea

Flav

our

Milk

tea

Flav

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13 T

in's

in 1

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250

ml

3.8

RM

0.0

2

Sauc

es/

Con

dim

ents

/Sp

read

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4

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live

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live

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500

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live

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Jam

s"B

axte

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bard

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row

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.02

Jam

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appl

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ms

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blac

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RM

0.0

1

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

61

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

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PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

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Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

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sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

Sauc

es/

Con

dim

ents

/Sp

read

s (c

ontin

ued)

Jam

sC

hive

rsSt

raw

berry

, Mix

ed F

ruit,

Bl

ackc

urra

nt, R

aspb

erry

, En

glis

h O

rang

e

Tota

l 10

in 1

row

340

g8.

7R

M 0

.03

Frui

t Spr

ead

DAN

ISH

SE

LEC

TIO

NAp

ricot

, Bey

senb

erry

, O

rang

e, R

aspb

erry

, Wild

Bl

uebe

rry, a

nd S

traw

berry

Wild

blu

eber

ry,

rasp

berry

and

ap

ricot

1 ro

w w

ith 1

4 di

spla

y in

a ro

w40

0g

14.9

RM

0.0

4

Chi

lli Sa

uce

Mag

gi H

ome

Mad

e C

hick

en

Stoc

k

thic

k ch

icke

n st

ock

thic

k ch

icke

n st

ock

3 in

a ro

w18

0g

8.49

RM

0.0

5

Chi

lli Sa

uce

"InaP

aarm

ans

Kitc

hen

Whi

te S

auce

Po

wde

r"

Whi

te s

auce

Whi

te s

auce

doub

le in

a ro

w12

0g

24.9

9R

M 0

.21

Chi

lli Sa

uce

HEI

NZ

Chi

lli C

hilli

Hal

f row

dis

play

ed w

ith 5

bot

tle

320

g4.

3R

M 0

.01

Chi

lli Sa

uce

TABA

SCO

C

hipo

tle P

eppe

r Sau

ce,

Gre

en P

eppe

r Sau

ce,

Gar

lic P

eppr

er S

auce

and

H

aban

ero

Pepp

er S

auce

Gar

lic P

eppe

r Sa

uce,

Chi

potle

Pe

pper

Sau

ce

and

Gre

en P

eppe

r Sa

uce

half

a ro

w w

ith 8

–9 d

ispl

ay o

f the

sa

uce

item

150

ml

10.6

9R

M 0

.07

Swee

t Sa

uce

Impe

rial X

O

Sauc

eD

ry c

ompo

iD

ry c

ompo

iTo

tal 8

in 1

row

210

g24

.9R

M

0.1

2

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

62

TESC

O E

XTRA

Dat

e co

llect

ed: 2

Mar

201

4 St

ore:

Tes

co

Sto

re A

ddre

ss: T

esco

Sto

res

(Mal

aysi

a) S

dn B

hd, L

evel

3, N

o.3,

Jal

an 7

A/62

A, B

anda

r Men

jala

ra, 5

2200

Kua

la L

umpu

r, M

alay

sia.

N

B: f

ull p

rodu

ct in

form

atio

n, in

clud

ing

man

ufac

ture

r, di

strib

utor

and

impo

rter,

is a

vaila

ble

in s

epar

ate

docu

men

ts o

n th

e A

FGC

web

site

ww

w.a

fgc.

org.

au

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

Bake

Goo

dsSw

eet

Bisc

uit

Ore

oO

reo

Cho

cola

te, O

reo

vani

la,

Ore

o D

oubl

e D

elig

ht, O

reo

Ice

Cre

am B

lueb

erry

and

O

reo

Ice

Cre

am O

rang

e

Ore

o C

hocl

ate,

O

reo

Vani

la a

nd

Ore

o Ic

e C

ream

O

rang

e.

5 ro

w's

was

full

of o

reo

bisc

uit

and

in e

ach

row

ther

e w

ere

10–2

0 di

spla

ys.

274

g6.

3R

M 0

.02

Swee

t Bi

scui

tTi

ger

Tige

r Sug

ar C

rack

ers

and

Cre

am C

rack

ers

Tige

r Sug

ar

Cra

cker

s an

d C

ream

Cra

cker

s

only

one

row

was

fille

d w

ith ti

ger

bisc

uits

. 41

5g

4.99

RM

0.0

1

Swee

t Bi

scui

tJu

lie's

Suga

r Cra

cker

s, C

ream

C

rack

ers

and

Gol

den

Cra

cker

s

Suga

r Cra

cker

s,

Cre

am C

rack

ers

and

Gol

den

Cra

cker

s

Ther

e w

as 3

she

lfs w

ith 8

Jul

ie

bisc

uits

dis

play

in a

row

345

g4.

29R

M 0

.01

Swee

t Bi

scui

tLE

EC

hees

e, c

orn,

pea

nut a

nd

lem

on p

uff c

rack

ers

Che

ese,

lem

on p

uff

and

corn

cra

cker

s2

shel

fs w

ith 8

LEE

bis

cuit'

s di

spla

y in

eac

h ro

w10

0g

2.15

RM

0.0

2

Swee

t Bi

scui

tC

HIP

MO

RE

Dou

ble

Cho

c, O

rigin

al, B

utte

r C

runc

h, L

ess

Swee

t and

H

azal

Nut

Haz

al N

ut, O

rigin

al

and

Less

Sw

eet

4 sh

elfs

with

14

disp

lay

in a

row

250

g3.

79R

M 0

.02

Salty

Bi

scui

tsR

ITZ

RIT

Z C

rack

ers

RIT

Z C

rack

ers

2 sh

elfs

with

14

in a

row

300

g6.

99R

M 0

.02

Salty

Bi

scui

tsJu

lie's

C

hees

e C

rack

ers,

But

ter

crac

kres

and

Whe

at c

rack

ers

Che

ese

Cra

cker

s,

Butte

r cra

ckre

s an

d W

heat

cra

cker

s

3 sh

elfs

with

10

in a

row

up

for

disp

lay

100

g3.

39R

M 0

.03

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

63

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

Bake

Goo

ds

(con

tinue

d)

Salty

Bi

scui

tsFI

LET

BLEU

Salty

, Lem

on, S

ugar

, But

ter,

Nut

s, C

hoco

late

and

Bio

Lem

on, C

hoco

late

an

d Sa

lty2

shel

f's w

ith 1

0 in

a ro

w fo

r di

spla

y13

0g

17.9

RM

0.1

4

Salty

Bi

scui

tsLE

EC

hees

e, c

orn,

pea

nut,

plai

n an

d le

mon

puf

f cra

cker

sPl

ain,

cor

n an

d le

mon

2 sh

elf's

with

6 in

a ro

w15

0g

4.5

RM

0.0

3

Salty

Bi

scui

tsM

EIJI

Plai

n C

rack

ers

Plai

n C

rack

ers

2 sh

elf's

with

10

in a

row

for

disp

lay

104

g4.

59R

M 0

.04

Cak

eAL

IMAZ

Pand

an L

ayer

, Tra

ditio

nal

Laye

r and

Cho

cola

te L

ayer

Pand

an L

ayer

, Tr

aditi

onal

Lay

er

and

Cho

cola

te

Laye

r

1 an

d 1/

2 sh

elf f

or th

e di

spla

y of

th

e la

yer c

ake

600

g17

.9R

M 0

.03

Bun

FUJI

BAK

ERY

Hon

ey B

ahul

u, c

ocon

ut,

kaya

, red

bea

ns, a

nd

coco

nut k

aya

Hon

ey B

ahul

u,

Coc

onut

and

Kay

a1/

2 sh

elf a

nd 3

in a

row

fo

disp

lay

170

g3.

79R

M 0

.02

Brea

dG

ARD

ENIA

Plai

n Br

ead,

But

ters

cotc

h,

who

lem

eal,

choc

orai

sin

and

Rai

sin

Oat

mea

l

Plai

n, B

utte

rsco

tch

and

rais

in o

atm

eal

4 ro

ws

with

10

in e

ach

400

g4.

2R

M 0

.01

Bun

MAS

SIM

Och

ocol

ate,

van

ila, s

traw

berry

, an

d co

ffee

choc

olat

e, v

anila

an

d st

raw

berry

Hal

f row

was

dis

play

ed b

y 4

buns

55g

0.7

RM

0.0

1

Cak

eKE

K PI

SAN

G

(BAN

ANA

CAK

E)

Bana

na C

ake

Bana

na C

ake

Hal

f row

was

dis

play

ed b

y 4

cake

s35

0g

3.59

RM

0.0

1

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

64

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

Snac

kfoo

ds

(con

tinue

d)

Cho

cola

te

bar

Her

shey

's

Kiss

esW

hite

cho

cola

te w

ith c

ooki

es

and

milk

cho

cola

teW

hite

cho

cola

te

with

coo

kies

and

m

ilk c

hoco

late

2 ro

w's

with

8 c

hoco

late

dis

play

146

g11

.7R

M 0

.08

Cho

cola

te

bar

Ferre

ro R

oche

ror

igin

alor

igin

al1

row

with

8–1

0 di

spla

y of

ch

ocol

ate

300

g48

.2R

M 0

.16

Cho

cola

te

bar

Nes

tle K

itKat

KitK

at b

ites,

Cru

nch,

and

C

hoco

late

Ki

tKat

bite

s,

Cru

nch,

and

C

hoco

late

2 ro

w w

ith 6

–7 d

ispl

ay25

g6.

69R

M 0

.27

Cho

cola

te

bar

Cad

bury

Roa

sted

Alm

ond,

Fr

uite

&Nut

s, M

ilk C

hoco

late

, H

azel

Nut

, Bar

ries

and

choc

olat

e

Cho

cola

te,

Roa

sted

Alm

ond

and

Barri

es

7 ro

w's

with

5–9

dis

play

of

choc

olat

es17

5g

8.39

RM

0.0

5

Cho

cola

te

bar

Van

Hou

ten

Roa

sted

Alm

ond,

Fr

uite

&Nut

s, M

ilk C

hoco

late

, an

d H

azel

Nut

Roa

sted

Alm

ond,

Fr

uite

&Nut

s, a

nd

Milk

Cho

cola

te

Hal

f she

lf w

ith 8

cho

cola

te a

s a

disp

lay

150

g8.

2R

M 0

.05

Mar

shm

allo

wM

ARKE

NBU

RG

Chr

ispy

Cho

co

Chr

ispy

Cho

co

3 ro

ws

with

6 in

eac

h as

a

disp

lay

283

g10

.25

RM

0.0

4

Swee

tFR

UIT

E PL

US

Stra

wbe

rry, A

pple

, Gra

pe,

Ora

nge,

Man

go a

nd M

int

Stra

wbe

rry, G

rape

s an

d M

int

2 ro

ws

with

8 in

a ro

w a

s a

disp

lay

150

g2.

39R

M 0

.02

Cho

cola

te

Past

eC

HO

KI C

HO

KIC

hoco

late

and

Cho

com

ilkC

hoco

late

and

C

hoco

milk

1 ro

w w

ith 7

box

's o

f Cho

ki15

0g

1.39

RM

0.0

1

Swee

t and

So

ur C

andy

SOU

R R

IBBO

NAp

ple,

and

Stra

wbe

rryAp

ple,

and

St

raw

berry

Hal

f row

with

5 b

ox's

of

Sour

Rib

bon

40g

2.3

RM

0.0

6

Gum

my

Can

dies

YU

PISt

raw

berry

, App

le, a

nd Ic

ed

Col

a,St

raw

berry

, App

le,

and

Iced

Col

a,2

row

's w

ith 9

dis

play

in e

ach

row

120

g4.

29R

M 0

.04

Cer

eal

QU

AKER

(L

IFE)

Cer

eal w

ith b

errie

sC

erea

l with

ber

ries

1 ro

w w

ith 7

cer

eal a

s a

disp

lay

370

g15

.59

RM

0.0

4

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

65

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

Snac

kfoo

dsC

erea

lPO

STC

ranb

erry

alm

ond

crun

ch,

rais

ins,

dat

es &

pec

ans,

and

ba

nana

nut

cru

nch

Cra

nber

ry a

lmon

d cr

unch

, rai

sins

, da

tes

& pe

cans

, an

d ba

nana

nut

cr

unch

1 ro

w w

ith 6

cer

eal a

s a

disp

lay

450

g18

.99

RM

0.0

4

Cer

eal

DO

RSE

T C

EREA

LSN

uts,

Hon

ey, R

oast

ed,

Berri

es, F

ruity

, Cla

ssic

Fru

it ro

aste

d nu

ts &

see

ds, a

nd

high

fibe

r

Nut

s, F

ruity

and

Be

rries

.2

row

s w

ith 1

0 ce

real

's a

s a

disp

lay

in a

row

600

g22

.9R

M 0

.04

Cer

eal

KELL

OG

G'S

KO

rigin

al a

nd O

ats

& H

oney

Orig

inal

and

Oat

s &

Hon

ey2

row

's w

here

8 c

erea

l wer

e di

spla

y in

eac

h ro

w23

5g

14.9

9R

M 0

.06

Bev

erag

esFr

uite

Jui

ces

Mar

igol

dM

ixed

App

le C

ranb

erry

, Ap

ple

juic

e, a

nd m

ixed

app

le

Gra

pe

Mix

ed A

pple

C

ranb

erry

, App

le

juic

e, a

nd m

ixed

ap

ple

Gra

pe,

2 ro

w's

with

11

juic

e fo

r dis

play

1lit

er5.

39R

M 5

.39

Frui

te J

uice

sVe

Goo

dPu

rple

Car

rot &

Fru

ite,

Purp

le C

arro

t & C

ranb

erry

, Ve

geta

ble

& Fr

uit,

Car

rot

& Fr

uit,

Purp

le C

arro

t &

Blac

kcur

rant

and

Ora

nge

& M

ango

Ora

nge

& M

ango

, Pu

rpal

Car

rot &

Bl

ackc

urra

nt a

nd

Purp

le C

arro

t &

cran

berry

.

1 ro

w w

ith 8

juic

e fo

r dis

play

1lit

er4.

49R

M 4

.49

Frui

te J

uice

sBE

RR

IAp

ple

and

Appl

e &

grap

es

Appl

e an

d Ap

ple

& gr

apes

1

row

with

6 ju

ice

bottl

e's

for d

ispl

ay2.

4lit

er12

.99

RM

5.4

1

Frui

te J

uice

sSU

NSW

EET

Prun

e Ju

ice

Prun

e Ju

ice

Hal

f a ro

w w

ith 4

bot

tle

for d

ispl

ay2.

4lit

er11

.99

RM

5.0

0

Frui

te J

uice

sW

ELC

H's

G

rape

s Ju

ice

Gra

pes

Juic

eH

alf a

row

with

3 b

ottle

fo

r dis

play

473

ml

8.19

RM

0.0

2

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

66

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

Beve

rage

s (c

ontin

ued)

Soy

Drin

ksV-

SOY

Mul

ti-G

rain

and

Orig

inal

Mul

ti-G

rain

and

O

rigin

al1

full

row

with

11

soya

juic

e fo

r dis

play

1

ml

3.99

RM

3.9

9

Soy

Drin

ksH

OM

E SO

YSo

ya B

row

n Su

gar a

nd S

oya

Orig

inal

Soya

Bro

wn

Suga

r an

d So

ya O

rigin

al1

full

row

was

dis

play

ed w

ith 9

so

ya d

rinks

1lit

er5.

99R

M 5

.99

Soy

Drin

ksYe

o's

(SO

Y R

ICH

)So

ya O

rigin

al a

nd S

oya

with

N

o Su

gar A

dded

Soya

Orig

inal

an

d So

ya w

ith

No

Suga

r Add

ed

full

2 ro

w w

ith 1

2 so

ya d

rinks

as

dis

play

1lit

er3.

99R

M 3

.99

Soy

Drin

ksD

rinho

Orig

inal

Orig

inal

1 ro

w w

ith 1

1 so

ya d

rinks

dis

play

1lit

er4.

99R

M 4

.99

Soy

Drin

ksM

ARIG

OLD

(S

OYA

BEA

N)

Orig

inal

Orig

inal

Hal

f row

with

5 s

oya

drin

k di

spla

y1

liter

2.99

RM

2.9

9

Tea

LIPT

ON

Orig

inal

, pep

perm

int a

nd

Appl

e O

rigin

al,

pepp

erm

int a

nd

Appl

e

3 ro

w's

and

8 in

eac

h as

a

disp

lay

200

g13

.99

RM

0.0

7

Tea

BOH

Man

go, P

assi

on F

ruit,

Gol

d Bl

end

and

orig

inal

tea

Orig

inal

tea,

M

ango

and

Pa

ssio

n fru

it

3 ro

w's

with

11

in e

ach

as d

ispl

ay50

g7.

99R

M 0

.16

Tea

DIL

MAH

Engl

ish

Brea

kfas

t, Ea

rl G

rey,

an

d G

reen

Tea

Engl

ish

Brea

kfas

t, Ea

rl G

rey,

and

G

reen

Tea

1 ro

w d

ispl

ay 1

3 te

a's

40g

9.5

RM

0.2

4

Tea

JON

ESM

int G

reen

Tea

, and

H

ibis

cus

Tea

Min

t Gre

en T

ea,

and

Hib

iscu

s Te

a1

row

with

9 d

ispl

ay o

f tea

's50

g10

.9R

M 0

.22

Tea

TWIN

ING

SJa

min

e te

a, S

traw

berry

&

Man

go, P

ure

pepp

erm

int,

Pure

Cam

omile

, Lad

y G

rey

tea,

eng

lish

brea

kfas

t tea

an

d ea

rl gr

ey te

a

Stra

wbe

rry,

Cam

omile

and

Ea

rl gr

ey te

a

1 ro

w d

ispl

ay w

ith 1

6 te

a pa

cks

25g

15.5

RM

0.6

2

Spor

t Drin

kR

EVIV

EIs

oton

ic D

rink

Isot

onic

Drin

k4

row

s w

ith 1

5 bo

ttle'

s as

dis

play

1.5

liter

2.69

RM

1.7

9

Spor

t Drin

kPO

WER

C

HAM

PIs

oton

ic D

rink

Isot

onic

Drin

k1

row

with

16

pack

of t

in's

in

a ro

w2.

5lit

er4.

48R

M 1

.79

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

67

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

Beve

rage

s (c

ontin

ued)

Ener

gy

Drin

k P

ower

Roo

t (T

ongk

at A

li)G

inse

ng T

ongk

at A

liG

inse

ng T

ongk

at

Ali

Dis

play

in h

alf a

row

with

7 ti

ns25

0m

l2.

69R

M 0

.01

Spor

t Drin

kEX

CEL

8Ko

laKo

la1

row

with

15

bottl

e's

of d

rink

on d

ispl

ay1.

5lit

er2.

5R

M 1

.67

5-Sp

ort's

D

rink

MAD

UR

IA

(ISO

NIC

)Is

oton

ic D

rink

Isot

onic

Drin

kH

alf a

row

with

3 b

ottle

fo

r dis

play

1.25

liter

2.5

RM

2.0

0

Sauc

es/

Con

dim

ents

/Sp

read

s

Oliv

e O

ilFI

LIPP

O

BER

IOm

ild a

nd li

ght

mild

and

ligh

tH

alf a

row

with

7 b

ottle

's a

s a

disp

lay

500

g19

.49

RM

0.0

4

Oliv

e O

ilBO

RG

ESO

live

oil a

nd E

xtra

ligh

tO

live

oil a

nd E

xtra

lig

ht9

bottl

e's

in h

alf r

ow a

s a

disp

lay

500

g20

.49

RM

0.0

4

Oliv

e O

ilBA

SSO

Oliv

e oi

l O

live

oil

Hal

f a ro

w w

ith 7

bot

tle's

as

a di

spla

y10

00m

l39

.49

RM

0.0

4

Oliv

e O

ilBE

RTO

LLI

Oliv

e oi

l cla

ssic

and

mild

Oliv

e oi

l cla

ssic

an

d m

ildH

alf a

row

with

6 b

ottle

's a

s a

disp

lay

500

ml

24.9

9R

M 0

.05

Oliv

e O

ilC

OLA

VITA

Extra

Virg

in O

live

oil,

Med

iterra

nean

, and

Oliv

e oi

l,Ex

tra V

irgin

Oliv

e oi

l, M

edite

rrane

an,

and

Oliv

e oi

l,

2 ro

w's

with

12

is d

ispl

ayed

in

each

row

10

00m

l21

.49,

24

.49,

30

.99,

39

.99

and

40.4

9 (v

arie

s fro

m th

e ty

pe o

f ol

ive

oil

it is

)

RM

0.0

4

Jam

MO

VEN

PIC

KSt

raw

berry

, Nen

as, O

rang

e,

Appl

e, B

arrie

s, G

rape

s an

d M

ix fr

uit a

nd M

ango

Stra

wbe

rry, m

ango

an

d m

ix fr

uit

13 a

s di

spla

y in

1 ro

w45

0g

11.3

RM

0.0

3

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

68

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

Sauc

es/

Con

dim

ents

/Sp

read

s (c

ontin

ued)

Jam

EVA

Mul

tifru

it Ja

m, S

traw

berry

, N

enas

,Gra

pes,

Ber

ries,

an

d O

rang

e

Nen

as, G

rape

s,

Ora

nge

and

Stra

wbe

rry.

2 ro

w's

with

19–

20 d

ispl

ay ja

m

in a

row

450

g4.

5R

M 0

.01

Frui

t Spr

ead

ST. D

ALFO

UR

FR

ANC

Em

ix fr

uits

, Stra

wbe

rry,

Ora

nge,

Gra

pes

and

apric

ot

Stra

wbe

rry, g

rape

s an

d m

ix fr

uit

2 ro

w's

with

19–

20 d

ispl

ay ja

m

in a

row

284

g7.

99R

M 0

.03

Frui

t Spr

ead

DAN

ISH

SE

LEC

TIO

NAp

ricot

, Bey

senb

erry

, O

rang

e, R

aspb

erry

, Wild

Bl

uebe

rry, a

nd S

traw

berry

Wild

blu

eber

ry,

rasp

berry

and

ap

ricot

1 ro

w w

ith 1

4 di

spla

y in

a ro

w40

0g

14.9

RM

0.0

4

Jam

LAD

Y's

CH

OIC

EN

enas

,Stra

wbe

rrya

and

mix

frui

tsN

enas

,Stra

wbe

rrya

and

mix

frui

ts1

row

with

18–

20 d

ispl

ay in

a

row

400

g6.

9R

M 0

.02

Chi

lli Sa

uce

KIM

BALL

Chi

lli C

hilli

3 ro

w's

with

20–

25 b

ottle

's in

a

row

500

g2.

49R

M 0

.005

Chi

lli Sa

uce

HEI

NZ

Chi

lli C

hilli

Hal

f row

dis

play

ed w

ith 5

bot

tle

320

g4.

3R

M 0

.01

Chi

lli Sa

uce

LIFE

Chi

lli, to

mat

o, g

arlic

mix

chi

lli an

d th

ai c

hilli

Chi

lli, th

ai c

hilli

and

tom

ato

3 ro

w's

with

20–

25 b

ottle

's in

a

row

500

g3.

29R

M 0

.01

Chi

lli Sa

uce

MAG

GI

Chi

lli, to

mat

o, g

arlic

mix

chi

lli an

d th

ai c

hilli

Chi

lli, g

arlic

mix

ch

illi a

nd to

mat

o1

and

half

row

with

10–

15

bottl

e's

disp

lay

500

g2.

49R

M 0

.005

Chi

lli Sa

uce

TABA

SCO

C

hipo

tle P

eppe

r Sau

ce,

Gre

en P

eppe

r Sau

ce,

Gar

lic P

eppr

er S

auce

and

H

aban

ero

Pepp

er S

auce

Gar

lic P

eppe

r Sa

uce,

Chi

potle

Pe

pper

Sau

ce

and

Gre

en P

eppe

r Sa

uce

half

a ro

w w

ith 8

–9 d

ispl

ay o

f the

sa

uce

item

150

ml

10.6

9R

M 0

.07

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

69

AEO

N B

IG

Dat

e co

llect

ed: 2

Mar

201

4 St

ore:

Aeo

n Bi

g

Stor

e A

ddre

ss: A

T1 M

id V

alle

y M

egam

all,

Mid

Val

ley

City

, 580

00 K

uala

Lum

pur.

NB

: ful

l pro

duct

info

rmat

ion,

incl

udin

g m

anuf

actu

rer,

dist

ribut

or a

nd im

porte

r, is

ava

ilabl

e in

sep

arat

e do

cum

ents

on

the

AFG

C w

ebsi

te w

ww

.afg

c.or

g.au

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

Bake

Goo

dsSw

eet

Bisc

uit

Tige

r Bis

cuit

Pean

ut C

hoco

late

, Pea

nut,

Milk

, Cho

cola

te.

Pean

ut, M

ilk,

Cho

cola

te.

8 Pa

cket

in 4

0 R

ow.

149

g2.

25R

M 0

.02

Swee

t Bi

scui

tO

reo

Bisc

uit

Cho

co, O

rigin

al, B

lueb

erry

Ic

e cr

eam

, Van

illa, P

eanu

t bu

tter &

Cho

co

Cho

co, O

rigin

al,

10 P

acke

t in

3 R

ow13

7g

2.9

RM

0.0

2

Swee

t Bi

scui

t"C

hips

mor

e"D

oubl

e C

hoc,

But

ter C

runc

h,

Orig

inal

, Les

s Sw

eet,

Haz

elnu

t

Orig

inal

, Haz

elnu

t, D

oubl

e C

hoc

8 Pa

cket

in 4

Row

.18

0g

3.59

RM

0.0

2

Swee

t Bi

scui

tC

hips

Cho

c?

?2

Pack

et in

1 R

ow20

0g

2.79

RM

0.0

1

Swee

t Bi

scui

tC

hipp

y C

hip

Butte

r with

cho

c ch

ips

Butte

r with

ch

oc c

hips

2 Pa

cket

in 1

Row

150

g3.

59R

M 0

.02

Salty

Bi

scui

tsJa

cobs

Orig

inal

Bi

scui

tO

rigin

al, H

i-Cal

Veg

etab

le,

Wee

tam

eal,

Hi-F

ibre

, Hi-I

ron,

Lo

w S

odiu

m H

i-Fib

re

Orig

inal

, Hi-C

al

Vege

tabl

e, H

i-Fib

re11

Pak

ets

in 1

2 R

ows

and

11

Tins

in 7

Row

s18

0g

3.14

RM

0.0

2

Salty

Bi

scui

tsTo

pmix

Bis

cuit

Mun

chy'

s Fu

nmix

As

sorte

d an

d To

pmix

As

sorte

d co

mbi

ne th

e be

st o

f Mun

chy'

s in

to

one

spec

tacu

lar m

ix.

Plai

n C

rack

ers,

Sa

lt C

orn

Cra

kers

an

d W

hole

Mea

l C

rack

ers

6 in

2 ro

ws

25 x

20

0g

11.9

RM

0.4

8

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

70

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

Bake

Goo

ds

(con

tinue

d)

Salty

Bi

scui

tsFu

nmix

Bis

cuit

Mun

chy'

s Fu

nmix

As

sorte

d an

d To

pmix

As

sorte

d co

mbi

ne th

e be

st o

f Mun

chy'

s in

to o

ne

spec

tacu

lar m

ix.

Mun

chy'

s Fu

nmix

As

sorte

d an

d To

pmix

Ass

orte

d co

mbi

ne th

e be

st

of M

unch

y's

into

on

e sp

ecta

cula

r m

ix.

6 in

2 ro

ws

30 x

26

0g

12.9

9R

M 0

.43

Salty

Bi

scui

tsBu

tter C

ooki

esO

rigin

al B

utte

r Coo

kies

.O

rigin

al B

utte

r C

ooki

es.

7 in

2 ro

ws

450

g19

.9R

M 0

.04

Salty

Bi

scui

tsLu

xury

Bis

cuits

Vege

tabl

e, O

rigin

al &

Cer

eal

Vege

tabl

e, O

rigin

al

& C

erea

l6

in 3

row

s 25

x

200

g15

.69

RM

0.6

3

Salty

Bi

scui

tsSa

lted

Cra

cker

Bi

scui

tsC

ream

Cra

kers

Cre

am C

rake

rs4

in h

alf a

row

450

g4.

5R

M 0

.01

Brea

dG

arde

nia

Brea

dPl

ain

Brea

d, B

utte

rsco

tch,

w

hole

mea

l, ch

ocor

aisi

n an

d R

aisi

n O

atm

eal

Plai

n, B

utte

rsco

tch

and

rais

in o

atm

eal

5 in

1 ro

w40

0g

4.2

RM

0.0

1

Brea

dH

igh

5 Br

ead

Tow

nW

hole

mea

l and

Orig

inal

Who

le m

eal

and

Orig

inal

6 in

1 ro

w40

0g

3.6

RM

0.0

1

Brea

dEa

on B

ig

Who

lem

eal

Brea

d

Who

le m

eal a

nd O

rigin

alW

hole

mea

l an

d O

rigin

al10

in 3

row

s40

0g

2.6

RM

0.0

1

Brea

dM

assi

mo

Orig

inal

, Who

le W

heat

Orig

inal

, Who

le

Whe

atTo

tal 8

dis

play

s in

4 ro

ws.

420

g3.

5R

M 0

.01

Bun

FUJI

BAK

ERY

Hon

ey B

ahul

u, c

ocon

ut,

kaya

, red

bea

ns, a

nd

coco

nut k

aya

Hon

ey B

ahul

u,

Coc

onut

and

Kay

a1/

2 sh

elf a

nd 3

in a

row

fo

r dis

play

170

g3.

79R

M 0

.02

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

71

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

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ds

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tinue

d)

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wbe

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lavo

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tter C

ake

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,Cho

cola

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oure

d Bu

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e M

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8 di

spla

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3 ro

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18.2

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st

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e M

ix

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bury

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emon

, Cho

cola

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appl

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traw

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gel F

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te,

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low,

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il's

Food

, Gol

den

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erm

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hoco

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on, C

hoco

late

, Pi

neap

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8 di

spla

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3 ro

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1.04

kg10

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M 1

0.48

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ing

HAA

NSt

raw

berry

Pud

ding

M

ix,C

hoco

late

Pud

ding

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,St

raw

berry

Pu

ddin

g M

ix,C

hoco

late

Pu

ddin

g M

ix,

10 D

ispl

ay in

1 R

ow40

0g

3.9

RM

0.0

1

Cak

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kery

M

ixFF

M B

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dO

rigin

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rigin

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play

in 1

Row

1kg

3.9

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3.9

0

Cho

cola

te

bar

Her

shey

's

Kiss

esW

hite

cho

cola

te w

ith c

ooki

es

and

milk

cho

cola

teW

hite

cho

cola

te

with

coo

kies

and

m

ilk c

hoco

late

2 ro

w's

with

8 c

hoco

late

dis

play

146

g11

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Cho

cola

tes

Cad

bury

Milk

Bar

s, F

ruit

Nut

s an

d cr

unch

esM

ilk B

ars,

Fru

it N

uts

and

crun

ches

6 in

2 R

ow17

5g

8.39

RM

0.0

5

Cho

cola

tes

Tobl

eron

ePl

ain,

Whi

te, P

ralin

es, ‘

Frui

t N

uts’

& ‘

Hon

ey C

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n, W

hite

, Pr

alin

es, ‘

Frui

t N

uts’

& ‘

Hon

ey

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b’

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2 R

ows

350

g5.

49R

M 0

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Can

dyLo

t100

Stra

wbe

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rang

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rape

, M

ango

, Cok

e, A

pple

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rape

, App

le,

Stra

wbe

rryTo

tal 1

4 in

2 ro

ws

150

g4.

49R

M 0

.03

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

72

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

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AN

GE

PRIC

E CO

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N

Bra

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TAL

Num

ber o

f pro

duct

di

spla

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the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

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Goo

ds

(con

tinue

d)

cand

yC

hew

y C

andy

Lych

ee, M

int,

Ora

nge

Lych

ee, M

int,

Ora

nge

Tota

l 9 in

1 ro

w15

0g

2.3

RM

0.0

2

Can

dyKo

piko

Cof

fee,

Cap

pucc

ino,

O

rigin

al-S

ugar

free

Cof

fee,

C

appu

ccin

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Orig

inal

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ar fr

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Tota

l 8 in

1 ro

w15

0g

3.39

RM

0.0

2

Gum

my

Can

dies

YU

PISt

raw

berry

, App

le, a

nd

Iced

Col

a,St

raw

berry

, App

le,

and

Iced

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a,2

row

's w

ith 9

dis

play

in

each

row

120

g4.

29R

M 0

.04

Mar

shm

allo

wM

ARKE

NBU

RG

Chr

ispy

Cho

co

Chr

ispy

Cho

co

3 ro

ws

with

6 in

eac

h as

a

disp

lay

283

g10

.25

RM

0.0

4

Cer

eal

DO

RSE

T C

EREA

LSN

uts,

Hon

ey, R

oast

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Berri

es, F

ruity

, Cla

ssic

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aste

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ts &

see

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nd

high

fibe

r

Nut

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ruity

and

Be

rries

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row

s w

ith 1

0 ce

real

's a

s a

disp

lay

in a

row

600

g22

.9R

M 0

.04

Cer

eal

KELL

OG

G'S

KO

rigin

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nd O

ats

& H

oney

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row

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here

8 c

erea

l wer

e di

spla

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eac

h ro

w23

5g

14.9

9R

M 0

.06

Cer

eal B

ars

Jaco

b's

Orig

inal

, App

le, A

pric

otO

rigin

al, A

pple

, Ap

ricot

Tota

l 8 d

ispl

ays

in 2

row

s.36

0g

7.79

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0.0

2

Cer

eal B

ars

Cer

eal

Cho

cola

tes

with

rice

cris

p

Ric

e an

d St

raw

berry

Ric

e an

d St

raw

berry

6 in

2 ro

ws

120

g8

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0.0

7

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erag

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uite

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ces

Sunk

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fre

sh J

uice

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nge

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ithou

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p an

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le J

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, Le

mon

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ce.

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nge

Juic

e w

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t Pul

p an

d w

ith P

ulp.

Appl

e Ju

ice,

Lem

on J

uice

14 B

oxes

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ter

4.99

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4.9

9

Frui

te J

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opic

ana

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nge

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eO

rrang

e Ju

ice

and

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on J

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d Le

mon

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ce6

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ls in

1 R

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Lite

r4.

99R

M 4

.99

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

73

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

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PAC

K S

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PRIC

E R

AN

GE

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E CO

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N

Bra

nd o

f the

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entio

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Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

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erag

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(con

tinue

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te J

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inea

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Mix

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nge

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une

Juic

e,

Gra

pe J

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rry J

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, Pi

neap

ple

Juic

e,

Mix

Fru

ite J

uice

,

14 B

oxes

in 1

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1Li

ter

6.69

RM

6.6

9

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te J

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orid

a Ju

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y re

d, N

o Pu

lp O

rrang

e Ju

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With

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p O

rang

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Lem

on J

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Rub

y re

d,N

o Pu

lp

Orra

nge

Juic

e,W

ith

Pulp

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nge

Juic

e,

Lem

on J

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8 Bo

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in 1

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1Li

ter

9.2

RM

9.2

0

Frui

te J

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el F

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arig

old

Juic

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va J

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, Pin

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Lem

on J

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, Ora

nge

Juic

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Gre

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Ju

ice,

Pink

Gua

va

Juic

e,Ap

ple

Juic

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12 B

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in 2

Row

1Li

ter

7.35

RM

7.3

5

Soy

Drin

ksM

ariG

old

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Be

an D

rink

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Milk

/Bla

ck S

oya

Milk

/Sira

p So

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ilk/C

orn

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Milk

Soya

Milk

/Bla

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/Sira

p So

ya M

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ox in

1 R

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r2.

3R

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Soy

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OM

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row

n Su

gar a

nd

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Orig

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Suga

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d So

ya O

rigin

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full

row

was

dis

play

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so

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rinks

1Li

ter

5.99

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9

Soy

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Y R

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ya O

rigin

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with

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and

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with

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full

2 ro

w w

ith 1

2 so

ya d

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as

dis

play

1Li

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3.99

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3.9

9

Soy

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ksD

rinho

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Orig

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1 ro

w w

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rinks

dis

play

1Li

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4.99

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9 So

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rinks

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ulti-

Gra

in a

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ulti-

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in a

nd

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inal

1 fu

ll ro

w w

ith 1

1 so

ya ju

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for d

ispl

ay

1000

ml

3.99

RM

0.0

0

Hot

Tea

Lipt

on B

lack

Te

aQ

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ack

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a/Ye

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Blac

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a/In

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ack

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w L

abel

Bl

ack

Tea

12 in

a ro

w20

0g

13.5

RM

0.0

7

Hot

Tea

Lipt

on M

ilk T

ea3

in 1

Milk

tea,

Gin

ger,

and

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amel

3 in

1 M

ilk te

a,

Gin

ger,

and

Car

amel

6 in

3 ro

ws

30 x

30

0gg

16.7

RM

0.0

6

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

74

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1ml)

Bav

erag

es

(con

tinue

d)

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BOH

Man

go, P

assi

on F

ruit,

Gol

d Bl

end

and

orig

inal

tea

Orig

inal

tea,

M

ango

and

Pa

ssio

n fru

it

3 ro

w's

with

11

in e

ach

as

disp

lay

50g

7.99

RM

0.1

6

Hot

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"BO

H T

eh T

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Ku

rang

Man

is"

3 in

1 M

ilk te

a, G

inge

r,

and

Car

amel

3 in

1 M

ilk te

a,

Gin

ger,

and

Car

amel

3 in

1 ro

w15

x

200

g9.

99R

M 0

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Tea

JON

ESM

int G

reen

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, and

H

ibis

cus

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Min

t Gre

en T

ea,

and

Hib

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s Te

a1

row

with

9 d

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f tea

's50

g10

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M 0

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Ene

rgy

Drin

kPo

wer

Roo

t (T

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at A

li)G

inse

ng T

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at A

liG

inse

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play

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alf a

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7 ti

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0m

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69R

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Col

d dr

inks

Lipt

on Ic

e Te

aic

e te

aic

e te

a6

in 1

row

500

ml

2.39

RM

0.0

0

Col

d dr

inks

Drin

ho

chry

sant

hem

um

tea

Chr

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them

umC

hrys

anth

emum

12 in

a ro

w50

0m

l2.

3R

M 0

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Col

d dr

inks

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wo-

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oton

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rink

no fl

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isot

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drin

k no

flo

ver

6 in

a ro

w1.

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8R

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Col

d dr

inks

100

Plus

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, Ora

nge

and

Lem

onO

girin

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rang

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d Le

mon

7 in

a ro

w1.

5m

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9R

M 2

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dim

ents

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read

s

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e O

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18

65 E

xtra

Li

ght

Del

icat

e Ta

ste

Del

icat

e Ta

ste

5 Bo

ttle

in 2

Row

500

ml

18.9

9R

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Oliv

e O

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tra V

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O

live

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Oliv

e O

ilO

live

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3 Bo

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in 1

Row

500

ml

17.4

9R

M 0

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Oliv

e O

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live

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rgin

e D

i O

liva

Oliv

e O

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live

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4 Bo

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in 1

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500

ml

21.9

RM

0.0

4

Oliv

e O

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O

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nd li

ght

mild

and

ligh

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alf a

row

with

7 b

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's a

s a

disp

lay

500

g19

.49

RM

0.0

4

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

75

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

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dim

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Oliv

e O

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RG

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live

oil a

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xtra

ligh

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live

oil a

nd

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ligh

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in h

alf r

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s a

disp

lay

500

g20

.49

RM

0.0

4

Jam

Smuc

ker's

Gra

pe, S

traw

berry

Gra

pe, S

traw

berry

Tota

l 11

in 1

row

510

g16

.9R

M 0

.03

Jam

MO

VEN

PIC

KSt

raw

berry

, Nen

as, O

rang

e,

Appl

e, B

arrie

s, G

rape

s an

d M

ix fr

uit a

nd M

ango

Stra

wbe

rry, m

ango

an

d m

ix fr

uit

13 a

s di

spla

y in

1 ro

w45

0g

11.3

RM

0.0

3

Frui

t Spr

ead

DAN

ISH

SE

LEC

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NAp

ricot

, Bey

senb

erry

, O

rang

e, R

aspb

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, Wild

Bl

uebe

rry, a

nd S

traw

berry

Wild

blu

eber

ry,

rasp

berry

and

ap

ricot

1 ro

w w

ith 1

4 di

spla

y in

a ro

w40

0g

6.9

RM

0.0

2

Jam

LAD

Y's

CH

OIC

EPi

neap

ple,

Stra

wbe

rrya

and

mix

frui

tsPi

neap

ple,

St

raw

berry

and

mix

fru

its

1 ro

w w

ith 1

8--2

0 di

spla

y in

a

row

400

g4.

5R

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Jam

"Bax

ters

R

huba

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ger J

am"

Gin

ger a

nd C

hoco

late

Gin

ger a

nd

Cho

cola

te3

in a

row

400

g7.

9R

M 0

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Chi

lli Sa

uce

HEI

NZ

Chi

lli C

hilli

Hal

f row

dis

play

ed w

ith 5

bot

tle

320

g4.

3R

M 0

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Chi

lli Sa

uce

LIFE

Chi

lli, to

mat

o, g

arlic

mix

chi

lli an

d th

ai c

hilli

Chi

lli, th

ai c

hilli

and

tom

ato

3 ro

w's

with

20-

25 b

ottle

's in

a

row

500

g3.

29R

M 0

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Chi

lli Sa

uce

MAG

GI

Chi

lli, to

mat

o, g

arlic

mix

chi

lli an

d th

ai c

hilli

Chi

lli, g

arlic

mix

ch

illi a

nd to

mat

o1

and

half

row

with

10–

15

bottl

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disp

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49R

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Chi

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uce

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Red

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Flav

or

Smok

ed

Taba

sco"

Chi

potle

Pep

per S

auce

, G

reen

Pep

per S

auce

, G

arlic

Pep

prer

Sau

ce a

nd

Hab

aner

o Pe

pper

Sau

ce

Gar

lic P

eppe

r Sa

uce,

Chi

potle

Pe

pper

Sau

ce

and

Gre

en P

eppe

r Sa

uce

half

a ro

w w

ith 8

-9 d

ispl

ay o

f the

sa

uce

item

150

ml

10.6

9R

M 0

.07

Swee

t Sa

uce

Lee

Kum

Kee

Ta

ble

Top

Soy

Sauc

e

Blac

k O

yste

r Bl

ack

Oys

ter

12 in

3 ro

ws

450

g9.

8R

M 0

.02

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

76

AEO

N/J

USC

O

Dat

e co

llect

ed: 5

Mar

201

4 St

ore:

Jus

co

Sto

re A

ddre

ss: M

id V

alle

y M

egam

all A

t3 L

ingk

aran

Sye

d Pu

tra, 5

9200

Kua

la L

umpu

r, Fe

dera

l Ter

ritor

y of

Kua

la L

umpu

r, M

alay

sia

NB

: ful

l pro

duct

info

rmat

ion,

incl

udin

g m

anuf

actu

rer,

dist

ribut

or a

nd im

porte

r, is

ava

ilabl

e in

sep

arat

e do

cum

ents

on

the

AFG

C w

ebsi

te w

ww

.afg

c.or

g.au

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K

SIZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

s

TOTA

L N

umbe

r of

prod

uct d

ispl

ay in

th

e fr

ont r

ow o

f the

sh

elf.

Plea

se ta

ke

phot

ogra

ph

Num

ber o

f pro

duct

di

spla

y in

the

front

row

of t

he

shel

f. Pl

ease

take

ph

otog

raph

in g

ram

s

in lo

cal

curr

ency

, ba

sed

on

pack

size

(by

1gr,

or

1m

l)

Bake

Goo

dsSw

eet B

iscu

itJa

cob

Orig

inal

, Hi-C

al V

eget

able

, W

eeta

mea

l, H

i-Fib

re, H

i-Iro

n,

Low

Sod

ium

Hi-F

ibre

Orig

inal

, Hi-C

al

Vege

tabl

e, H

i-Fi

bre

Tota

l 9 d

ispl

ays

in

1 ro

w.To

tal 9

dis

play

s in

1

row.

180

g37

0R

M 2

.06

Swee

t Bis

cuit

Mun

chy'

sC

hoco

late

, Pea

nut B

utte

r, C

hees

e, V

eget

able

.C

hoco

late

, Pe

anut

But

ter,

Che

ese.

Tota

l 4 d

ispl

ays

in

3 ro

ws.

Tota

l 4 d

ispl

ays

in

3 ro

ws.

200

g4.

9R

M 0

.02

Swee

t Bis

cuit

Tige

rTi

ger S

ugar

Cra

cker

s an

d C

ream

Cra

cker

sTi

ger S

ugar

C

rack

ers

and

Cre

am C

rack

ers

only

one

row

was

fil

led

with

tige

r bi

scui

ts.

Ther

e w

as 7

tige

r bi

scui

ts d

ispl

ayed

in

front

row.

415

g3.

8R

M 0

.01

Swee

t Bis

cuit

Julie

'sSu

gar C

rack

ers,

Cre

am

Cra

cker

s an

d G

olde

n C

rack

ers

Suga

r Cra

cker

s,

Cre

am C

rack

ers

and

Gol

den

Cra

cker

s

Ther

e w

as 3

she

lfs

with

8 J

ulie

bis

cuits

di

spla

y in

a ro

w

12 J

ulie

's b

uscu

it's

disp

lay

in a

row

345

g4.

29R

M 0

.01

5-Sw

eet

Bisc

uit

CH

IP M

OR

ED

oubl

e C

hoc,

Orig

inal

, But

ter

Cru

nch,

Les

s Sw

eet a

nd

Haz

al N

ut

Haz

al N

ut,

Orig

inal

and

Le

ss S

wee

t

4 sh

elfs

with

14

disp

lay

in a

row.

10 d

ispl

ay in

a ro

w25

0g

4.15

RM

0.0

2

Salty

Bis

cuit

Lage

nda

Lem

on P

uff,

Mar

ie, C

hoc

Chi

p, C

rack

er B

iscu

it, F

inge

r C

ream

Lem

on P

uff,

Mar

ie, C

hoc

Chi

p

12 in

a ro

w12

in a

row

350

g3.

45R

M 0

.01

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

77

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K

SIZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

s

TOTA

L N

umbe

r of

prod

uct d

ispl

ay in

th

e fr

ont r

ow o

f the

sh

elf.

Plea

se ta

ke

phot

ogra

ph

Num

ber o

f pro

duct

di

spla

y in

the

front

row

of t

he

shel

f. Pl

ease

take

ph

otog

raph

in g

ram

s

in lo

cal

curr

ency

, ba

sed

on

pack

size

(by

1gr,

or

1m

l)

Bake

Goo

ds

(con

tinue

d)

Salty

Bis

cuits

Julie

's

Che

ese

Cra

cker

s, B

utte

r cr

ackr

es a

nd W

heat

cra

cker

s3

shel

fs w

ith 1

0 in

a

row

up

for d

ispl

ay10

in a

row

for d

ispl

ay10

0g

3.39

RM

0.0

3

Salty

Bis

cuits

Jaco

bO

rigin

al, H

i-Cal

Veg

etab

le,

Wee

tam

eal,

Hi-F

ibre

, Hi-I

ron,

Lo

w S

odiu

m H

i-Fib

re

Orig

inal

, Hi-C

al

Vege

tabl

e,

Hi-F

ibre

Tota

l 9 d

ispl

ays

in

1 ro

w.To

tal 9

dis

play

s in

1

row.

180

g3.

4R

M 0

.02

Salty

Bis

cuits

Hw

a Ta

iSu

gar C

rack

er, V

eget

able

, O

rigin

al M

ini C

rack

er, N

aiyu

C

rack

er, S

iang

Sia

ng c

ream

cr

acke

r

Vege

tabl

e, N

aiyu

C

rack

er, S

iang

Si

ang

crea

m

crac

ker

Tota

l 13

disp

lays

in

1 ro

w.To

tal 1

3 di

spla

ys in

1

row.

400

g3.

95R

M 0

.01

Sal

ty

Bisc

uits

RIT

ZR

ITZ

Cra

cker

sR

ITZ

Cra

cker

s2

shel

fs w

ith 1

4 in

a

row

14 in

a ro

w fo

r dis

play

300

g6.

99R

M 0

.02

Brea

dG

ARD

ENIA

Plai

n Br

ead,

But

ters

cotc

h,

who

lem

eal,

choc

orai

sin

and

Rai

sin

Oat

mea

l

Plai

n,

Butte

rsco

tch

and

rais

in o

atm

eal

4 ro

ws

with

10

in e

ach

10 in

eac

h ro

w

for d

ispl

ay40

0g

4.2

RM

0.0

1

Bun

Mas

sim

oO

rigin

al, W

hole

Whe

atO

rigin

alTo

tal 8

dis

play

s in

4

row

s.6

Orig

inal

, 2 W

hole

W

heat

420

g3.

5R

M 0

.01

Cak

eKE

K C

HIF

FON

PAN

DAN

PA

ND

AN8

IN 2

RO

WS

8 IN

2 R

OW

S40

0g

2.9

RM

0.0

1

Bun

FUJI

BAK

ERY

Hon

ey B

ahul

u, c

ocon

ut,

kaya

, red

bea

ns, a

nd

coco

nut k

aya

Hon

ey B

ahul

u,

Coc

onut

and

Ka

ya

1/2

shel

f and

3 in

a

row

fo d

ispl

ay3

in a

row

for d

ispl

ay17

0g

3.79

RM

0.0

2

Bun

Dai

ly F

resh

Cor

n, B

utte

r, R

ed B

ean,

C

ocon

ut, K

aya,

Pot

ato,

R

aisi

n

Red

Bea

n,

Pota

to, R

aisi

nTo

tal 1

4 di

spla

ys in

4

row

s.To

tal 1

4 di

spla

ys in

4

row

s.30

0g

2.8

RM

0.0

1

Butte

r Cak

e M

ix B

akin

g Po

wde

r

"Bun

ga R

aya

Baki

ng

Pow

der"

Orig

inal

Orig

inal

3 D

ispl

ay in

1 R

ow3

Dis

play

in 1

Row

1000

g4

RM

0.0

04

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

78

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K

SIZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

s

TOTA

L N

umbe

r of

prod

uct d

ispl

ay in

th

e fr

ont r

ow o

f the

sh

elf.

Plea

se ta

ke

phot

ogra

ph

Num

ber o

f pro

duct

di

spla

y in

the

front

row

of t

he

shel

f. Pl

ease

take

ph

otog

raph

in g

ram

s

in lo

cal

curr

ency

, ba

sed

on

pack

size

(by

1gr,

or

1m

l)

Bake

Goo

ds

(con

tinue

d)

Baki

ng

Pow

der

Glo

w-S

anO

rigin

alO

rigin

al3

Dis

play

in 1

Row

3 D

ispl

ay in

1 R

ow10

00g

4.9

RM

0.0

0

Butte

r Cak

e M

ixN

ona

Butte

r Cak

e,Pi

napp

le

Cak

e,Sp

onge

Cak

e,M

oist

Lu

xury

Cak

e,St

raw

berry

M

uffin

,Cho

cola

te

Muf

fin,P

anca

ke.

Vani

lla F

lavo

ured

Bu

tter C

ake

Mix

,Cho

cola

te

Flav

oure

d Bu

tter

Cak

e M

ix.

8 di

spla

ys in

3 ro

ws

2 Sp

onge

cak

e,1

Butte

r Cak

e,4

Moi

st

Luxu

ry,1

Stra

wbe

rry

Cup

Cak

e.

18.2

5oz

10.9

RM

0.6

0

Cak

e Ba

kery

M

ixFF

M B

erha

dO

rigin

alO

rigin

al3

Dis

play

in 1

Row

3 In

one

row

(O

rigin

al)

1000

g3.

9R

M 0

.00

Moi

st

Supr

eme

Cak

e M

ix

Pills

bury

"L

emon

, Cho

cola

te,

Pine

appl

e, S

traw

berry

, Ang

el

Food

, Cla

ssic

Whi

te, C

lass

ic

Yello

w,D

evil's

Foo

d, G

olde

n Bu

tter R

ecip

e, G

erm

an

Cho

cola

te"

Lem

on,

Cho

cola

te,

Pine

appl

e

8 di

spla

ys in

3 ro

ws

8x L

emon

Cak

e M

ixs

1040

g12

.9R

M 0

.01

Snac

kfoo

dsC

hoco

late

ba

rC

adbu

ryR

oast

ed A

lmon

d,

Frui

te&N

uts,

Milk

Cho

cola

te,

Haz

el N

ut, B

arrie

s an

d ch

ocol

ate

Cho

cola

te,

Roa

sted

Alm

ond

and

Barri

es

9 in

a ro

w a

nd d

ispl

ay

in fu

ll sh

elf

9 in

a ro

w17

5g

8.2

RM

0.0

5

Cho

cola

te

bar

Nes

tle K

itKat

KitK

at b

ites,

Cru

nch,

and

C

hoco

late

Ki

tKat

bite

s,

Cru

nch,

and

C

hoco

late

2 ro

w w

ith 6

-7 d

ispl

ay6-

7 ch

ocol

ate

disp

lay

in a

row

25g

6.69

RM

0.2

7

Cho

cola

te

bar

Her

shey

's

Kiss

esW

hite

cho

cola

te w

ith c

ooki

es

and

milk

cho

cola

teW

hite

cho

cola

te

with

coo

kies

and

m

ilk c

hoco

late

2 ro

w's

with

8

choc

olat

e di

spla

y8-

10 d

ispl

ay o

f ch

ocol

ate

in a

row

146

g11

.7R

M 0

.08

Cho

cola

te

bar

Tudo

rgol

dAl

mon

ds &

Dar

kAl

mon

ds &

Dar

kTo

tal 5

in 1

row.

4

Alm

onds

& 1

Dar

k20

0g

9.89

RM

0.0

5

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

79

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K

SIZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

s

TOTA

L N

umbe

r of

prod

uct d

ispl

ay in

th

e fr

ont r

ow o

f the

sh

elf.

Plea

se ta

ke

phot

ogra

ph

Num

ber o

f pro

duct

di

spla

y in

the

front

row

of t

he

shel

f. Pl

ease

take

ph

otog

raph

in g

ram

s

in lo

cal

curr

ency

, ba

sed

on

pack

size

(by

1gr,

or

1m

l)

Snac

kfoo

ds

(con

tinue

d)

Cho

cola

te

bar

Ferre

ro R

oche

ror

igin

alor

igin

al1

row

with

8-1

0 di

spla

y of

cho

cola

te8-

10 c

hoco

late

di

spla

y in

the

row

300

g48

.2R

M 0

.16

Cand

ySo

ur C

herry

Fl

avou

red

Gum

my

Che

rry n

ad le

mon

Che

rry n

ad

lem

on3

in a

row

3 in

a ro

w15

0g

11.5

RM

0.0

8

Can

dyLo

t100

Stra

wbe

rry, O

rang

e, G

rape

, M

ango

, Cok

e, A

pple

.G

rape

, App

le,

Stra

wbe

rryTo

tal 1

4 in

2 ro

ws

2 St

raw

berry

, 2 O

rang

e,

4 G

rape

, 1 M

ango

, 2

Cok

e, 3

App

le.

150

g4.

49R

M 0

.03

Can

dyFo

x'x

Mix

frui

t, be

rries

, men

tol a

nd

lem

onM

ix fr

uit,

barri

es

and

men

tol

6 in

hal

f row

6 in

hal

f row

100

g2.

49R

M 0

.02

Cho

cola

te

Past

eC

HO

KI C

HO

KIC

hoco

late

and

Cho

com

ilkC

hoco

late

and

C

hoco

milk

1 ro

w w

ith 7

box

's o

f C

hoki

7 bo

x in

1 ro

w a

s a

disp

lay

50g

1.39

RM

0.0

3

Mar

shm

allo

wM

ARKE

NBU

RG

Chr

ispy

Cho

co

Chr

ispy

Cho

co

3 ro

ws

with

6 in

eac

h as

a d

ispl

ay6

in e

ach

row

as

a di

spla

y 28

3g

10.2

5R

M 0

.04

Cer

eal B

ars

Nat

ure

Valle

y cr

unch

y Fr

uits

& N

uts

Frui

ts &

Nut

s6

in a

row

6 in

a ro

w25

2g

10.9

RM

0.0

4

Cer

eal B

ars

Oat

Kru

nch

Chi

a Se

ed, S

traw

berry

&

Blac

kcur

rant

, Chu

nky

Org

anic

H

azel

nut,

Dar

k C

hoco

late

Tota

l 9 in

2 ro

ws

Tota

l 9 in

2 ro

ws

416

g8.

16R

M 0

.02

Cer

eal B

ars

Car

man

'sap

ricot

, Cla

ssic

, and

alm

ond

apric

ot, C

lass

ic,

and

alm

ond

5 in

hal

f a ro

w5

in h

alf a

row

180

g12

RM

0.0

7

Cer

eal B

ars

KELL

OG

G'S

KO

rigin

al a

nd O

ats

& H

oney

Orig

inal

and

O

ats

& H

oney

2 ro

w's

whe

re 8

ce

real

wer

e di

spla

y in

ea

ch ro

w

8 ce

real

s di

spla

y in

eac

h ro

w w

ith 5

di

ffere

nt b

rand

s.

235

g14

.99

RM

0.0

6

Cer

eal B

ars

DO

RSE

T C

EREA

LSN

uts,

Hon

ey, R

oast

ed,

Berri

es, F

ruity

, Cla

ssic

Fru

it ro

aste

d nu

ts &

see

ds, a

nd

high

fibe

r

Nut

s, F

ruity

and

Be

rries

.2

row

s w

ith 1

0 ce

real

's a

s a

disp

lay

in a

row

10 c

erea

l's in

a ro

w.60

0g

22.9

RM

0.0

4

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

80

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K

SIZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

s

TOTA

L N

umbe

r of

prod

uct d

ispl

ay in

th

e fr

ont r

ow o

f the

sh

elf.

Plea

se ta

ke

phot

ogra

ph

Num

ber o

f pro

duct

di

spla

y in

the

front

row

of t

he

shel

f. Pl

ease

take

ph

otog

raph

in g

ram

s

in lo

cal

curr

ency

, ba

sed

on

pack

size

(by

1gr,

or

1m

l)

Beve

rage

sFr

uite

Jui

ces

Sunk

ist 1

00%

fre

sh J

uice

Orra

nge

Juic

e w

ithou

t Pu

lp a

nd w

ith P

ulp.

Appl

e Ju

ice,

Lem

on J

uice

.

Orra

nge

Juic

e w

ithou

t Pul

p an

d w

ith P

ulp.

Appl

e Ju

ice,

Lem

on

Juic

e

14 B

oxes

in 2

Row

14 B

oxes

1000

ml

4.99

RM

0.0

0

Frui

te J

uice

sTr

opic

ana

Ora

nge

Juic

eO

rrang

e Ju

ice

and

Lem

on

Juic

eO

rrang

e Ju

ice

and

Lem

on J

uice

6 Bo

ttels

in 1

Row

6 Bo

ttel

1000

ml

6.79

RM

0.0

1

Frui

te J

uice

sD

imes

Jui

ceC

herry

Jui

ce, P

inea

pple

Ju

ice,

Mix

Fru

ite J

uice

, Mix

Ve

gatb

le J

uice

, Ora

nge

Juic

e, P

rune

Jui

ce,G

rape

Ju

ice

Che

rry

Juic

e,Pi

neap

ple

Juic

e,M

ix F

ruite

Ju

ice,

14 B

oxes

in 1

Row

14 B

oxes

1000

ml

7.69

RM

0.0

1

Frui

te J

uice

sFl

orid

a Ju

ice

Rub

y re

d, N

o Pu

lp O

rrang

e Ju

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p O

rang

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ice,

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on J

uice

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y re

d,N

o Pu

lp O

rrang

e Ju

ice,

With

Pu

lp O

rang

e Ju

ice,

Lem

on

Juic

e

8 Bo

xess

in 1

Row

8 Bo

xess

1000

ml

21.9

9R

M 0

.02

Frui

te J

uice

sPe

el F

resh

M

arig

old

Juic

eG

reen

Gua

va J

uice

, Pin

k G

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ce, A

pple

Jui

ce,

Lem

on J

uice

, Ora

nge

Juic

e.

Gre

en G

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Ju

ice,

Pink

G

uava

Ju

ice,

Appl

e Ju

ice

12 B

ottle

in 2

Row

12 B

ottle

1000

ml

8.29

RM

0.0

1

Soy

Drin

ksC

ount

ry H

ome

Org

anic

Soy

M

ilk

Soya

Bea

n M

ilkSo

ya B

ean

Milk

4 Bo

xess

in 1

Row

4 Bo

xess

1000

ml

12.9

9R

M 0

.01

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

81

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K

SIZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

s

TOTA

L N

umbe

r of

prod

uct d

ispl

ay in

th

e fr

ont r

ow o

f the

sh

elf.

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se ta

ke

phot

ogra

ph

Num

ber o

f pro

duct

di

spla

y in

the

front

row

of t

he

shel

f. Pl

ease

take

ph

otog

raph

in g

ram

s

in lo

cal

curr

ency

, ba

sed

on

pack

size

(by

1gr,

or

1m

l)

Beve

rage

s (c

ontin

ued)

Soy

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ksM

arig

old

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l 2 in

1 ro

w25

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2R

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tern

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OM

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row

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gar a

nd S

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Orig

inal

Soya

Bro

wn

Suga

r and

Soy

a O

rigin

al

1 fu

ll ro

w w

as

disp

laye

d w

ith 9

soy

a dr

inks

1 ro

w w

ith 9

soy

a dr

ink

disp

lay

1000

ml

5.99

RM

0.0

1

Soy

Drin

ksV-

SOY

Mul

ti-G

rain

and

Orig

inal

Mul

ti-G

rain

and

O

rigin

al1

full

row

with

11

soya

juic

e fo

r dis

play

11

soy

a ju

ice

for

disp

lay

in a

row

1000

ml

3.99

RM

0.0

0

Tea

Dilm

ah T

eaTh

e pa

pper

min

t Tea

,Pur

e G

inge

r Tea

,Gre

en te

a,Pe

ach

Flov

or T

ea,B

lueb

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Flo

vor

tea.

The

papp

erm

int

Tea,

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Gin

ger

Tea,

Gre

en te

a

11 B

oxes

s in

1 R

ow11

Box

ess

200

g9.

5R

M 0

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The

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ikM

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ea,G

ingg

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ea, L

ess

Suga

r milk

tea,

Les

s Su

gar

ging

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ea, B

lack

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Milk

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,Gin

gger

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a,Le

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ugar

m

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a,Le

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r gin

gger

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a

4 Pa

cket

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1 R

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ts60

g13

.9R

M 0

.23

Tea

Lipt

on T

he

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3 in

1 M

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a,2

in 1

bla

ck

tea.

3 in

1 M

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a,2

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bla

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a.4

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ets

in 1

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4 Pa

kets

100

g15

.9R

M 0

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Tea

TWIN

ING

SJa

min

e te

a, S

traw

berry

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go, P

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pepp

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eng

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brea

kfas

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rl gr

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Stra

wbe

rry,

Cam

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and

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rl gr

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a.

1 ro

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a pa

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16 te

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disp

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125

g15

.5R

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.12

Tea

Saba

h Te

aTo

tal 1

1 in

2 ro

ws

160

g9.

6R

M 0

.06

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

82

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K

SIZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

s

TOTA

L N

umbe

r of

prod

uct d

ispl

ay in

th

e fr

ont r

ow o

f the

sh

elf.

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se ta

ke

phot

ogra

ph

Num

ber o

f pro

duct

di

spla

y in

the

front

row

of t

he

shel

f. Pl

ease

take

ph

otog

raph

in g

ram

s

in lo

cal

curr

ency

, ba

sed

on

pack

size

(by

1gr,

or

1m

l)

Beve

rage

s (c

ontin

ued)

Spor

t's D

rink

REV

IVE

Isot

onic

Drin

kIs

oton

ic D

rink

4 ro

ws

with

15

bottl

e's

as d

ispl

ay15

bot

tle's

dis

play

in

a ro

w15

00m

l2.

69R

M 0

.00

Prem

ium

C

old

Beve

rage

Polle

ney

(Min

uman

Sa

rang

Bu

rung

)

Gul

a ba

tuG

ula

batu

3 in

a ro

w3

in a

row

325

ml

2.7

RM

0.0

1

Prem

ium

C

old

Beve

rage

Livi

ta W

ith

Hon

eyor

igin

al F

lovo

uror

igin

al F

lovo

ur3

Tin'

s in

1 R

ow3

Tin'

s25

0m

l8.

2R

M 0

.03

Prem

ium

C

old

Beve

rage

Ali C

afé

Milk

tea

Flav

our

Milk

tea

Flav

our

6 Ti

n's

in 1

row

6 Ti

n's

250

ml

4.85

RM

0.0

2

Prem

ium

C

old

Beve

rage

NES

TLE

MIL

Och

ocol

ate

choc

olat

e 24

X 3

in a

row

24 X

3 in

a ro

w25

0m

l1.

89R

M 0

.01

Sauc

es/

Cond

imen

ts/

Spre

ads

Oliv

e O

ilBe

rtolli

Dal

18

65 E

xtra

Li

ght

Del

icat

e Ta

ste

Del

icat

e Ta

ste

4 in

a ro

w4

in a

row

500

ml

18.9

RM

0.0

4

Oliv

e O

ilEx

tra V

irgin

O

live

Oil

Oliv

e O

ilO

live

Oil

6 in

a ro

w6

in a

row

500

ml

23.9

RM

0.0

5

Oliv

e O

ilO

live

Extra

Ve

rgin

e D

i O

liva

Oliv

e O

ilO

live

Oil

4 Bo

ttle

in 1

Row

4 Bo

ttle

in 1

Row

500

ml

25.8

5R

M 0

.05

Oliv

e O

ilFI

LIPP

O

BER

IOm

ild a

nd li

ght

mild

and

ligh

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in 2

row

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in 2

row

s50

0g

19.4

9R

M 0

.04

Oliv

e O

ilBO

RG

ESO

live

oil a

nd E

xtra

ligh

tO

live

oil a

nd

Extra

ligh

t3

in 2

row

s3

in 2

row

s50

0g

20.4

9R

M 0

.04

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

83

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K

SIZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

s

TOTA

L N

umbe

r of

prod

uct d

ispl

ay in

th

e fr

ont r

ow o

f the

sh

elf.

Plea

se ta

ke

phot

ogra

ph

Num

ber o

f pro

duct

di

spla

y in

the

front

row

of t

he

shel

f. Pl

ease

take

ph

otog

raph

in g

ram

s

in lo

cal

curr

ency

, ba

sed

on

pack

size

(by

1gr,

or

1m

l)

Sauc

es/

Cond

imen

ts/

Spre

ads

(con

tinue

d)

Frui

t Spr

ead

ST. D

ALFO

UR

FR

ANC

Em

ix fr

uits

, Stra

wbe

rry,

Ora

nge,

Gra

pes

and

apric

ot

Stra

wbe

rry,

grap

es a

nd m

ix

fruit

2 ro

w's

with

19–

20

disp

lay

jam

in a

row

19–2

0 di

spla

y in

a

row

284

g7.

99R

M 0

.03

Frui

t Spr

ead

Lady

s C

hoic

ePi

neap

ple

Pine

appl

e2

ina

row

2 in

a ro

w40

0g

4.5

RM

0.0

1 Fr

uit S

prea

dW

INN

EYH

azal

Cho

cola

teH

azal

Cho

cola

te7

in a

row

7 in

a ro

w45

0g

9.35

RM

0.0

2 Fr

uit S

prea

dSK

IPPY

pean

ut b

utte

rpe

anut

but

ter

3 in

a ro

w3

in a

row

450

g4.

9R

M 0

.01

Frui

t Spr

ead

DAN

ISH

SE

LEC

TIO

NAp

ricot

, Bey

senb

erry

, O

rang

e, R

aspb

erry

, Wild

Bl

uebe

rry, a

nd S

traw

berry

Wild

blu

eber

ry,

rasp

berry

and

ap

ricot

1 ro

w w

ith 1

4 di

spla

y in

a ro

w14

dis

play

in a

row

400

g14

.9R

M 0

.04

Chi

lli Sa

uce

MAG

GI

Chi

lli, to

mat

o, g

arlic

mix

chi

lli an

d th

ai c

hilli

Chi

lli, g

arlic

mix

ch

illi a

nd to

mat

o1

and

half

row

with

10

–15

bottl

e's

disp

lay

10–1

5 bo

ttle'

s in

a

row

500

g2.

49R

M 0

.005

Chi

lli Sa

uce

KIM

BALL

Chi

lli C

hilli

3 ro

w's

with

20–

25

bottl

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in a

row

20–2

5 bo

ttle'

s in

a

row

500

g2.

49R

M 0

.005

Chi

lli Sa

uce

CO

P KI

PAS

UD

ANG

soya

bea

n sw

eet s

auce

so

ya b

ean

swee

t sa

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11 in

2 ro

ws

11 in

2 ro

ws

750

g10

RM

0.0

1

Chi

lli Sa

uce

TABA

SCO

C

hipo

tle P

eppe

r Sau

ce,

Gre

en P

eppe

r Sau

ce,

Gar

lic P

eppr

er S

auce

and

H

aban

ero

Pepp

er S

auce

Gar

lic P

eppe

r Sa

uce,

Chi

potle

Pe

pper

Sau

ce

and

Gre

en

Pepp

er S

auce

half

a ro

w w

ith

8–9

disp

lay

of th

e sa

uce

item

8 bo

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alf r

ow fo

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spla

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0m

l10

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RM

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7

Chi

lli Sa

uce

Impe

rial X

O

Sauc

eD

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ompo

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ompo

iTo

tal 8

in 1

row

210

g24

.9R

M 0

.12

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

84

THE

STO

RE

Dat

e co

llect

ed: 2

Mar

201

4 St

ore:

'The

Sto

re'

St

ore

Add

ress

: Lot

348

17, J

alan

Bat

u Am

bar,

Tam

an K

ok L

ian,

512

00 K

uala

Lum

pur.

N

B: f

ull p

rodu

ct in

form

atio

n, in

clud

ing

man

ufac

ture

r, di

strib

utor

and

impo

rter,

is a

vaila

ble

in s

epar

ate

docu

men

ts o

n th

e A

FGC

web

site

ww

w.a

fgc.

org.

au

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

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(by

1gr,

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l)

Bake

d G

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scui

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am,

Man

go, C

hoco

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hedd

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hees

e C

ream

, Man

go a

nd

Cho

cola

te.

Tota

l 6 d

ispl

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in 1

row.

180

g4.

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M 0

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Swee

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scui

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hips

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hoc,

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ter C

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s Sw

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, Haz

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t, D

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e C

hoc

Tota

l 16

disp

lays

in 5

row

s.18

0g

3.65

RM

0.0

2

Swee

t Bi

scui

tsM

unch

y's

Cho

cola

te, P

eanu

t But

ter,

Che

ese,

Veg

etab

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Cho

cola

te, P

eanu

t Bu

tter,

Che

ese.

Tota

l 4 d

ispl

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in 3

row

s.20

0g

4.9

RM

0.0

2

Swee

t Bi

scui

tsTi

ger

Pean

ut C

hoco

late

, Pea

nut,

Milk

, Cho

cola

te.

Pean

ut C

hoco

late

, Pe

anut

, Milk

.To

tal 6

dis

play

s in

2 ro

ws.

175

g2.

79R

M 0

.02

Swee

t Bi

scui

tsO

reo

Cho

co, O

rigin

al, B

lueb

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, Van

illa, P

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co

Cho

co, O

rigin

al,

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llaTo

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dis

play

s in

1 ro

w.15

2.4

g2.

9R

M 0

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Salty

Bi

scui

tsJa

cob

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inal

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al V

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, W

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l, H

i-Fib

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ium

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Orig

inal

, H

i-Cal

Ve

geta

ble,

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Tota

l 9 d

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in 1

row.

180

g3.

7R

M 0

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Salty

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scui

tsH

wa

Tai

Suga

r Cra

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, Veg

etab

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Orig

inal

Min

i Cra

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, N

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Cra

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, Sia

ng

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cra

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Vege

tabl

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aiyu

C

rack

er, S

iang

Si

ang

crea

m

crac

ker

Tota

l 13

disp

lays

in 1

row.

400

g3.

95R

M 0

.01

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

85

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1m

l)

Bake

d G

oods

(c

ontin

ued)

Salty

Bi

scui

tsJu

lies'

sC

hoco

late

, Milk

, Whe

at,

Butte

rC

hoco

late

, M

ilk,W

heat

Tota

l 8 d

ispl

ays

in 1

row.

200

g3.

89R

M 0

.02

Salty

Bi

scui

tsH

up S

eng

Cre

am C

rack

ers,

Who

lem

eal

Cra

cker

sC

ream

Cra

cker

s,

Who

lem

eal

Cra

cker

s

Tota

l 12

disp

lays

in 1

row.

700

g13

.49

RM

0.0

2

Salty

Bi

scui

tsPo

tato

Cris

pSo

ur C

ream

, Veg

etab

le,

BBQ

, Sw

eet C

orn,

Tom

ato

Tota

l 5 d

ispl

ays

in 1

row.

120

g2.

19R

M 0

.02

Bake

ry

Mix

esG

arde

nia

Orig

inal

Cla

ssic

, Br

an&W

heat

Ger

m, H

oney

W

hole

mea

l, Bu

tter R

aisi

n,

Butte

rsco

tch,

Who

leG

rain

, W

hole

Gra

in w

ith C

anad

ian

Purp

le W

heat

Tota

l 13

disp

lays

in 2

row

s.40

0g

3.2

RM

0.0

1

Bake

ry

Mix

esM

assi

mo

Orig

inal

, Who

le W

heat

Orig

inal

Tota

l 8 d

ispl

ays

in 4

row

s.42

0g

3.5

RM

0.0

1

Bake

ry

Mix

esD

aily

Fre

shC

orn,

But

ter,

Red

Bea

n,

Coc

onut

, Kay

a, P

otat

o,

Rai

sin

Red

Bea

n, P

otat

o,

Rai

sin

Tota

l 14

disp

lays

in 4

row

s.30

0g

2.8

RM

0.0

1

Bake

ry

Mix

esSu

nny

Frui

t Cak

esTo

tal 4

dis

play

s in

1 ro

w.35

0g

4.8

RM

0.0

1

Bake

ry

Mix

esSk

ico

Frui

t Cak

es, M

ocha

Frui

t Cak

es, M

ocha

Tota

l 2 d

ispl

ays

in 1

row.

350

g4.

5R

M 0

.01

Bun'

sM

assi

mo

Orig

inal

, Who

le W

heat

Orig

inal

Tota

l 8 d

ispl

ays

in 4

row

s.42

0g

3.5

RM

0.0

1

Bun'

sD

aily

Fre

shC

orn,

But

ter,

Red

Bea

n,

Coc

onut

, Kay

a, P

otat

o,

Rai

sin

Red

Bea

n, P

otat

o,

Rai

sin

Tota

l 14

disp

lays

in 4

row

s.30

0g

2.8

RM

0.0

1

Bun'

sSu

nny

Frui

t Cak

esTo

tal 4

dis

play

s in

1 ro

w.35

0g

3.8

RM

0.0

1

Bun'

sSk

ico

Frui

t Cak

es, M

ocha

Frui

t Cak

es, M

ocha

Tota

l 2 d

ispl

ays

in 1

row.

350

g3.

89R

M 0

.01

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

86

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1m

l)

Snac

kfoo

dsC

hoco

late

sVo

chel

leAl

mon

ds, H

azel

nuts

, Fr

uit&

Nut

, Dai

ry M

ilk,

Min

t&Al

mon

ds, B

lack

curra

nt,

Cra

nber

ry, D

ark

Cho

cola

te

Min

t&Al

mon

ds,

Dai

ry M

ilk, D

ark

Cho

cola

te

Tota

l 21

disp

lays

in 3

row

s.18

0g

7.59

RM

0.0

4

Cho

cola

tes

Cad

bury

Roa

st A

lmon

d, H

azel

nut,

Mix

ed N

uts,

Fru

it &

Nut

, Bl

ack

Fore

st,

Roa

st A

lmon

d,

Haz

elnu

t, M

ixed

N

uts

Tota

l 20

disp

lays

in 3

row

s.17

5g

4.2

RM

0.0

2

Cho

cola

tes

Tudo

rgol

dAl

mon

ds &

Dar

kAl

mon

ds &

Dar

kTo

tal 5

in 1

row.

20

0g

9.89

RM

0.0

5 C

hoco

late

sVa

nHou

ten

Milk

Cho

cola

te, W

hole

Fr

uit&

Nut

s, W

hole

Roa

sted

Al

mon

ds, W

hole

Haz

el N

uts;

D

ark

Cho

cola

te, W

hole

R

oast

ed A

lmon

ds.

Milk

Cho

cola

te,

Who

le H

azel

nu

t and

Dar

k C

hoco

late

Tota

l 21

in 2

row

s15

0g

8.29

RM

0.0

6

Cho

cola

tes

Roy

al D

edol

ton

Frui

t&N

ut, M

ilk, C

ashe

w N

ut,

Blac

k Fo

rest

Frui

t&N

ut, M

ilk,

Cas

hew

Nut

Tota

l 10

in 5

row

s13

0g

3.99

RM

0.0

3

Can

dyLo

t100

Stra

wbe

rry, O

rang

e, G

rape

, M

ango

, Cok

e, A

pple

.G

rape

, App

le,

Stra

wbe

rryTo

tal 1

4 in

2 ro

ws

150

g4.

49R

M 0

.03

Can

dySu

gus

Stra

wbe

rry, O

rang

e,

Blac

kcur

rant

, Ass

orte

d;

Mix

ed F

ruits

, Bla

ckcu

rrant

, Sw

eet&

Sour

Man

go, S

our

Frui

ty R

ing

Mix

ed F

ruits

, Bl

ackc

urra

nt,

Swee

t&So

ur

Man

go

Tota

l 11

in 2

row

s11

0g

3.2

RM

0.0

3

Can

dyC

hew

y C

andy

Lych

ee, M

int,

Ora

nge

Lych

ee, M

int,

Ora

nge

Tota

l 9 in

1 ro

w15

0g

2.3

RM

0.0

2

Can

dyKo

piko

Cof

fee,

Cap

pucc

ino,

O

rigin

al-S

ugar

free

Cof

fee,

C

appu

ccin

o,

Orig

inal

-Sug

ar fr

ee

Tota

l 8 in

1 ro

w15

0g

3.39

RM

0.0

2

Can

dyM

ento

sM

int,

Mix

Fru

it, G

rape

, Sou

r M

ixM

int,

Gra

pe, S

our

Mix

Tota

l 12

in 2

row

s15

02.

2R

M 0

.01

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

87

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1m

l)

Snac

kfoo

ds

(con

tinue

d)

Cer

eal

Iko

3 Fr

uits

, 9 G

rain

, Mue

sli,

3 Se

eds,

Oat

Plu

s T

otal

5 in

2 ro

ws

178

g5.

5R

M 0

.03

Cer

eal

Qua

kers

Hon

ey N

uts,

Cho

cola

te

Chi

ps T

otal

2 in

1 ro

w27

0g

7.89

RM

0.0

3

Cer

eal

Julie

's T

en G

rain

s, R

ich

Tea,

C

hoco

late

, Stra

wbe

rryTo

tal 5

in 1

row

250

g6.

39R

M 0

.03

Oat

Kru

nch

Chi

a Se

ed,

Stra

wbe

rry&B

lack

curra

nt,

Chu

nky

Org

anic

Haz

elnu

t, D

ark

Cho

cola

te

Tota

l 9 in

2 ro

ws

416

g8.

19R

M 0

.02

Cer

eal

Jaco

b's

Orig

inal

, App

le, A

pric

otO

rigin

al, A

pple

, Ap

ricot

Tota

l 8 d

ispl

ays

in 2

row

s.36

0g

7.79

RM

0.0

2

Soya

Mar

igol

dTo

tal 2

in 1

row

250

ml

5.2

RM

0.0

2

Soya

Hom

esoy

Brow

n Su

gar,

Org

inal

, O

rigin

al-L

ess

suga

rTo

tal 3

in 1

row

250

ml

4.59

RM

0.0

2

Soya

Soyr

ich

Orig

inal

, No

suga

rTo

tal 1

2 in

1 ro

ws

1000

ml

3.6

RM

0.0

04

Soya

Nut

risoy

Orig

inal

Tota

l 6 in

1 ro

w10

00m

l4.

2R

M 0

.004

Soya

Drin

hoTo

tal 6

in 1

row

1000

ml

2.55

RM

0.0

03

Tea

Lipt

onYe

llow

labe

l tea

, Gre

en T

ea,

Tea

Vani

llaTo

tal 3

2 in

4 ro

ws

400

g9.

3R

M 0

.02

Tea

BOH

Gol

d Bl

end,

Gre

en T

ea,

Orig

inal

Tota

l 26

in 4

row

s50

0g

12.9

9R

M 0

.03

Tea

Mon

tea

Pu E

rh, L

iu P

au, J

asm

in,

Ool

ong,

S-L

ine

Beau

ty, S

en

Cha

, Ass

orte

d

Tota

l 7 in

1 ro

w25

0g

11.5

RM

0.0

5

Tea

Saba

h Te

aTo

tal 1

1 in

2 ro

ws

160

g8.

9R

M 0

.06

Tea

Supe

r Tea

Sui S

ien,

Min

g Te

a, T

i Kua

n Yi

n, J

asm

inTo

tal 8

in 2

row

s25

0g

8.3

RM

0.0

3

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

88

PRO

DUCT

CA

TEG

ORY

TYPE

BR

AN

DFL

AVO

UR

SHEL

F PR

ESEN

CE

PAC

K S

IZE

PRIC

E R

AN

GE

PRIC

E CO

MPA

RISO

N

Bra

nd o

f the

su

b-ca

tego

ry(m

entio

n al

l flav

our)

Top

3 fla

vour

sTO

TAL

Num

ber o

f pro

duct

di

spla

y in

the

fron

t row

of t

he

shel

f. Pl

ease

take

pho

togr

aph

in g

ram

sin

loca

l cur

renc

y,

base

d on

pa

cksi

ze

(by

1gr,

or

1m

l)

Sauc

es/

Cond

imen

ts/

Spre

ads

Oliv

e O

ilBe

rtolli

Extra

Lig

ht, E

xtra

Virg

in,

Cla

ssic

Tota

l 20

in 2

row

s10

00m

l47

.4R

M 0

.05

Oliv

e O

ilBa

sso

Pure

, Ext

ra V

irgin

, Pom

ace

" Tota

l 3 in

2 ro

ws"

1000

ml

35.1

9R

M 0

.04

Oliv

e O

ilN

atur

elPu

re, E

xtra

Virg

in, E

xtra

Vi

rgin

(Org

anic

)" To

tal 1

4 in

2 ro

ws"

750

litte

r25

.99

RM

0.0

3

Jam

sLa

dy's

Cho

ice

Pine

appl

e,St

raw

berry

and

m

ix fr

uits

Pine

appl

e,

Stra

wbe

rry a

nd

mix

frui

ts

Tota

l 21

in 2

row

s50

0g

13.9

RM

0.0

3

Jam

sC

hive

rsSt

raw

berry

, Mix

ed F

ruit,

Bl

ackc

urra

nt, R

aspb

erry

, En

glis

h O

rang

e

Tota

l 10

in 1

row

340

g8.

7R

M 0

.03

Jam

sSt

effi'

s C

hoic

eR

aspe

rry, O

rang

e M

arm

alad

e, B

lack

curra

ntTo

tal 7

in 1

row

450

g11

.7R

M 0

.03

Jam

sSm

ucke

r'sG

rape

, Stra

wbe

rryTo

tal 1

1 in

1 ro

w51

0g

16.9

RM

0.0

3

Sauc

eLi

feSo

ur P

lum

, Sw

eet&

Sour

, Bl

ack

Pepp

erTo

tal 1

4 in

1 ro

w.50

0g

5.09

RM

0.0

1

Sauc

eLa

dy's

Cho

ice

Thou

sand

Isla

nd, C

oles

law,

Fr

uit S

alad

Tota

l 10

in 1

row

250

ml

6.9

RM

0.0

3

Sauc

eTa

basc

oC

hipo

tle P

eppe

r Sau

ce,

Gre

en P

eppe

r Sau

ce,

Gar

lic P

eppr

er S

auce

and

H

aban

ero

Pepp

er S

auce

Gar

lic P

eppe

r Sa

uce,

Chi

potle

Pe

pper

Sau

ce

and

Gre

en P

eppe

r Sa

uce

Tota

l 4 in

1 ro

w15

0m

l15

.6R

M 0

.10

Sauc

eIm

peria

l XO

Sau

ceD

ry c

ompo

iD

ry c

ompo

iTo

tal 8

in 1

row

210

g24

.9R

M 0

.12

Sauc

eLe

e Ku

m K

eePa

nda

Oys

ter S

ause

Tota

l 37

in 3

row

s77

0g

10.9

9R

M 0

.01

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

89

AN

NEX

II –

KEY

RET

AIL

ERS

IN TH

E

MA

LAYS

IAN

S PR

EMIU

M R

ETA

IL M

ARK

ET

Stor

e Fo

rmat

Nam

eD

etai

lsN

umbe

r of S

tore

sC

onta

ct D

etai

lsSu

perm

arke

t H

yper

mar

ket

Gia

nt (T

he C

old

Stor

age

Gro

up)

Mal

aysi

a’s

larg

est f

ood

reta

iler,

oper

atin

g hy

perm

arke

ts a

nd s

uper

mar

kets

un

der C

old

Stor

age

and

Gia

nt b

rand

s. T

he G

iant

bra

nd ta

rget

s m

ass

mar

ket a

nd is

a tr

uste

d br

and,

with

131

sto

res.

Col

d St

orag

e ta

rget

s hi

gh

inco

me

shop

pers

, offe

ring

a w

ide

varie

ty o

f loc

al p

rodu

cts

as w

ell a

s im

porte

d pr

oduc

ts

131

Stad

ium

Sha

h Al

am, P

ersi

aran

Suk

an

P: +

60 3

554

4 88

88

Supe

rmar

ket

Tesc

o Ex

traO

ne o

f Mal

aysi

a la

rges

t foo

d re

taile

rs. O

pera

tes

47 s

tore

s in

key

citi

es,

offe

ring

prod

ucts

for m

ass

mar

ket w

ith c

ompe

titiv

e pr

icin

g.

Car

ries

mai

nly

loca

lly s

ourc

ed p

rodu

cts,

but

is in

crea

sing

the

prop

ortio

n of

im

porte

d pr

oduc

ts (m

ainl

y fro

m th

e U

K).

47Le

vel 3

, No.

3, J

alan

7A/

62A,

Ban

dar

Men

jala

ra, 5

2200

Kua

la L

umpu

r, M

alay

sia

P: +

603

6287

600

0

Supe

rmar

ket

AEO

N/J

usco

M

alay

sia

AEO

N to

ok o

ver C

arre

four

Mal

aysi

a in

201

2. T

hey

oper

ate

Jusc

o st

ores

na

tiona

lly, w

hich

is th

e la

rges

t hig

h-en

d de

partm

ent s

tore

cha

in w

ith

supe

rmar

kets

, tar

getin

g m

iddl

e to

hig

h-en

d in

com

e cu

stom

ers.

The

y ca

rry

mai

nly

loca

lly s

ourc

ed p

rodu

cts,

but

is in

crea

sing

the

prop

ortio

n of

impo

rted

prod

ucts

(mai

nly

from

Jap

an)

Ja

lan

Jeja

ka, K

uala

Lum

pur,

Sela

ngor

, M

alay

sia

P: +

60 3

-920

7 20

05

Hyp

erm

arke

tAE

ON

BIG

AEO

N B

ig is

Mal

aysi

a se

cond

larg

est g

roup

of r

etai

lers

that

ope

rate

s 27

hyp

erm

arke

ts w

ith fo

od a

nd g

roce

ry s

ectio

ns27

3, J

alan

SS

16/1

, 475

00 S

uban

g Ja

ya,

Sela

ngor

, Kua

la L

umpu

r

P: +

60 1

-300

-80-

236

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

90

Stor

e Fo

rmat

Nam

eD

etai

lsN

umbe

r of S

tore

sC

onta

ct D

etai

lsSu

perm

arke

tTh

e St

ore

Dep

artm

ent s

tore

cha

in w

ith s

uper

mar

kets

, ope

ratin

g 75

sto

res.

The

y ar

e on

e of

maj

or fo

od re

taile

r in

Mal

aysi

a in

term

s of

sal

es a

nd n

umbe

r of o

utle

ts.

The

Stor

e ca

rries

larg

ely

loca

l pro

duct

s, w

ith s

ome

of th

e m

ore

popu

lar

impo

rted

prod

ucts

that

are

als

o ca

rries

by

com

petin

g st

ores

. It

is a

hom

e-gr

own

stor

e th

at o

ffers

pric

e-co

mpe

titiv

e pr

oduc

ts

7516

5 Ja

lan

Tun

Ali,

7530

0 M

elak

a,

Mal

aysi

a

P: +

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Supe

rmar

ket

Jaso

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Food

Hal

l (N

OTE

: not

in

clud

ed in

sur

vey)

Jaso

n’s

Food

Hal

l has

a h

igh-

end

stor

e co

ncep

t with

a w

ide

rang

e of

item

s.

The

Kual

a Lu

mpu

r sto

re a

ccou

nts

for m

ore

than

40%

of t

he e

ntire

city

pr

esen

ce b

y tu

rnov

er. T

hey

are

curre

ntly

inte

rest

ed in

mor

e he

alth

and

al

lerg

en fr

ee (g

lute

n fre

e) p

rodu

cts

and

are

colla

bora

ting

with

exp

orte

rs o

n m

arke

ting

activ

ities

, offe

ring

prom

otio

n op

portu

nitie

s at

the

front

of t

he s

tore

.

1 st

ore

at th

e Ba

ngsa

r Sho

ppin

g C

ente

r, Ku

ala

Lum

pur

Jaso

n’s

Food

Hal

l G

roun

d Fl

oor,

285

Jala

n M

aaro

f, 59

100,

Ba

ngsa

r Sho

ppin

g C

entre

, Kua

la

Lum

pur,

Mal

aysi

a

P: 0

3 20

94 2

900

Supe

rmar

ket

Villa

ge G

roce

r (N

OTE

: not

in

clud

ed in

sur

vey)

Villa

ge G

roce

r is

owne

d by

a P

erth

-bas

ed M

alay

sian

with

a to

tal o

f 3 V

illage

G

roce

rs s

tore

s. T

hey

stoc

k Au

stra

lian

prod

uct i

nclu

ding

frui

t and

veg

etab

les

from

WA,

but

Eur

opea

n pr

oduc

ts a

re in

crea

sing

larg

ely

beca

use

of lo

wer

pr

ices

. Villa

ge g

roce

r is

know

n as

a tr

end

sette

r in

the

Mal

aysi

an p

rem

ium

re

tail

outle

t seg

men

t: ot

her r

etai

lers

che

ck o

ut th

e of

ferin

g an

d th

en o

rder

in

prod

ucts

acc

ordi

ngly.

3Vi

llage

Gro

cer

No

1 Ja

lan

Tela

wi S

atu,

Ban

gsar

Ba

ru,5

9100

Kua

la L

umpu

r

P: 0

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282

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Supe

rmar

ket

Jaya

Gro

cer

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TE: n

ot

incl

uded

in s

urve

y)

Supe

rmar

ket g

roce

r est

ablis

hed

in th

e m

id 2

000s

to m

eet t

he d

isce

rnin

g ap

petit

e of

Kla

ng V

alle

y re

side

nts

for q

ualit

y ho

useh

old

food

pro

duct

s., w

ith a

w

ide

rang

e of

impo

rted

prod

ucts

and

fres

h pr

oduc

e. T

hey

buy

prim

arily

from

th

eir t

wo

Aust

ralia

n co

nsol

idat

ors

in M

elbo

urne

.

10Ja

ya G

roce

r

Tren

dcel

l Sdn

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047-

T)

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ding

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Jaya

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cer)

22–2

, Med

an O

ld K

lang

28,

O

ff Ja

lan

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g La

ma,

58

200

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a Lu

mpu

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P: 0

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AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

91

AN

NEX

III —

KEY

DIS

TRIB

UTO

RS IN

THE

THA

I PR

EMIU

M R

ETA

IL M

ARK

ETN

ame

Det

ails

Prod

uct T

ypes

Key

Bra

nds

Con

tact

Det

ails

DKS

H M

alay

sia

It is

a fa

st m

ovin

g co

nsum

er p

rodu

ct in

all

chan

nels

in m

ost

coun

tries

in A

sia,

whe

ther

food

pro

duct

s or

non

-food

pro

duct

s,

ambi

ent,

chille

d or

froz

en. T

hey

prov

ide

full

agen

cy a

nd th

ird

party

logi

stic

s se

rvic

es th

at in

clud

e im

porta

tion,

war

ehou

sing

, co

-pac

king

, tra

nspo

rtatio

n, s

ellin

g, m

arke

ting,

mer

chan

disi

ng,

and

back

offi

ce s

ervi

ces

thro

ugh

wel

l-tra

ined

logi

stic

s, s

ales

an

d m

arke

ting

team

s fo

r foo

d an

d no

n-fo

od p

rodu

cts

as w

ell

as th

e pe

t foo

d ca

tego

ry

all

Her

shey

’s, S

muc

kers

, Q

uake

r74

Jal

an U

nive

rsiti

, Sek

syen

11,

462

00

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ling

Jaya

, Sel

ango

r, M

alay

sia

P:+6

0 3-

7966

028

8

Net

wor

k Fo

ods

Net

wor

k Fo

ods

are

a di

strib

utio

n an

d m

arke

ting

com

pany

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an

ext

ensi

ve n

etw

ork

thor

ugho

ut a

ll st

ates

.Sn

ackf

ood,

Cho

cola

te,

Beve

rage

s, J

ams,

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ar

Con

fect

ione

ry

Cap

ri So

nne,

Tud

or G

old,

M

-150

, Tan

go, S

chw

arta

uN

o. 6

, Jal

an U

1/14

, Sec

tion

U1,

H

icom

Gle

nmar

ie In

dust

rial P

ark,

40

150

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Ala

m,

Sela

ngor

Dar

ul E

hsan

, Mal

aysi

a

P: +

603

5569

184

8

Teik

k Se

nn

Mal

aysi

a (T

SM)

TSM

are

a m

arke

ting

and

dist

ribut

ion

com

pany

hea

dqua

rtere

d in

Buk

it M

inya

k. T

hey

dist

ribut

e im

porte

d an

d lo

cally

m

anuf

actu

red

prod

ucts

.

Snac

kfoo

d, B

aked

Goo

ds,

Can

ned

fruit/

vege

tabl

es,

Beve

rage

s

Oce

an S

pray

, Dol

e,

Suns

wee

t, W

in W

in F

ood,

Lo

nbis

co

727,

MK.

13,

Ja

lan

Perin

dust

rian

Buki

t Min

yak,

14

100

Buki

t Min

yak,

Se

bera

ng P

erai

Ten

gah,

Pu

lau

Pina

ng, M

alay

sia.

P: 6

04-5

012

525

Heg

ner F

ine

Food

s &

Beve

rage

sH

egne

r mar

ket h

igh

qual

ity fo

od a

nd n

on-a

lcoh

olic

bev

erag

es

as w

ell a

s ex

quis

ite s

peci

alty

pro

duct

s th

roug

hout

Mal

aysi

a.Be

vera

ges,

Con

dim

ents

Bick

ford

's, T

eeka

nne

2, R

umah

Ked

ai

Jala

n Ku

ala

Mud

a M

akim

Pad

ang

Mat

sira

t 07

100,

Pul

au L

angk

awi,

Mal

aysi

a

P: +

604

955

6063

E: w

mh@

srim

anis

an.c

om

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

92

Nam

eD

etai

lsPr

oduc

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rand

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onta

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etai

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CM

A Tr

adin

g Sd

n. B

hd.

SOC

MA

Trad

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dn B

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ediu

m s

ize

fast

mov

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cons

umer

pro

duct

s tra

ding

com

pany

in M

alay

sia.

The

y su

pply

hy

perm

arkt

s, s

uper

mar

kets

, and

con

veni

ence

sto

res

mai

nly.

Con

fect

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nack

food

, Be

vera

ges

Men

tos,

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Duo

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umah

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ai

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n Ku

ala

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a M

akim

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ang

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sira

t 07

100,

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au L

angk

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aysi

a

P: +

604

955

6063

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anis

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om

Inbi

sco

Mar

ketin

g &

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s Sd

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sco

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mar

ketin

g, s

ales

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dis

tribu

tion

com

pany

w

ith a

focu

s on

FM

CG

pro

duct

s in

par

ticul

ar s

nack

food

s an

d co

nfec

tione

ry.

Cho

cola

te, C

onfe

ctio

nery

, Bi

scui

ts, o

ther

sna

ckfo

ods

Kopi

ko, D

anis

aLo

t 22

Lion

Indu

stria

l Par

k,Pe

rsia

ran

Teng

ku A

mpu

an,

4040

0 Sh

ah A

lam

, Sel

ango

r Dar

ul

Ehsa

n, M

alay

sia

P: +

603-

5192

1386

AFG

C M

ARK

ET IN

SIG

HTS:

MA

LAYS

IA

93

AN

NEX

IV —

KEY

PLA

YERS

IN M

ALA

YSIA

N

PREM

IUM

HO

REC

A M

ARK

ETN

ame

Det

ails

Prod

uct T

ypes

Bra

nds

Con

tact

Det

ails

Lexi

s H

otel

s

and

Res

ort

Lexi

s H

otel

s &

Res

orts

is a

loca

l com

pany

pro

vidi

ng p

rofe

ssio

nal

man

agem

ent s

ervi

ce fo

r hot

els

and

reso

rts. I

t is

grow

ing

rapi

dly

and

hope

s to

hav

e at

leas

t 10

hote

ls u

nder

its

belt

by th

e ye

ar 2

015.

The

y cu

rrent

ly

oper

ate

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sort

hote

ls.

Pre

miu

m ta

ble

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e,

tea,

bre

ad m

ixes

, jam

s,

beve

rage

s

31st

Flo

or, S

unw

ay P

utra

Tow

er,

100

Jala

n Pu

tra, 5

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la

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pur,

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aysi

a

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rjaya

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man

y bu

sine

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t of

it ar

e: H

otel

s, R

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ts, V

acat

ion,

Pro

perty

Inve

stm

ent a

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evel

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ever

age.

Prem

ium

tabl

e sa

uce,

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a, b

ever

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Kenn

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oger

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Star

buck

s, K

rispy

Kr

eme,

Wen

dy’s

, pap

a Jo

hn a

nd R

asa

Uta

ra

food

cha

in. B

erja

ya

Hot

els

and

Mal

ls.

Berja

ya T

imes

Squ

are,

Lev

el 1

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ast W

ing)

, No.

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alan

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ilaya

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rsek

utua

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ala

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pur,

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aysi

a

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2149

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et R

ecip

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unde

d in

199

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ecre

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ipe

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e its

mar

k, re

now

ned

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ts e

xten

sive

ra

nge

of fi

ne q

ualit

y go

urm

et c

akes

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as s

ince

evo

lved

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ecom

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th

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stes

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akes

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caf

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ain.

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akes

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be

foun

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prim

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ban

loca

tions

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sho

ppin

g m

alls

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ajor

citi

es in

the

regi

on in

clud

ing

Sing

apor

e, K

uala

Lum

pur,

Jaka

rta, B

angk

ok, M

anila

, Bru

nei,

Shan

ghai

.

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ium

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te

a30

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42,

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alan

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ayan

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etal

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ay H

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pany

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he S

unw

ay G

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ompa

nies

in

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e Ku

ala

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pur b

ased

Sun

way

Inte

rnat

iona

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n M

alay

sia,

Cam

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9 ho

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ran

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way

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ango

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anag

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rvic

es to

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pani

es in

the

field

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ospi

talit

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clud

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hote

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sorts

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spita

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educ

atio

n, o

ffice

man

agem

ent,

shop

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plex

man

agem

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times

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man

agem

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late

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the

hosp

italit

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Prem

ium

tabl

e sa

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te

a, ja

ms,

bev

erag

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rd F

loor

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ra P

lace

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0 Ja

lan

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mpu

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SIG

HTS:

MA

LAYS

IA

94

AN

NEX

V —

KEY

GO

VERN

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DIES

Gov

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Res

pons

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Web

site

Min

istry

of I

nter

natio

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rade

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In

dust

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plem

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w.m

iti.g

ov.m

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Min

istry

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ualit

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ivis

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D)

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pons

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ood

safe

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Labo

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coun

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Hal

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ww

w.is

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al C

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The

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Foo

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lect

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port

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ervi

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xw

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ANNEX VIII — SOURCES OF FURTHER INFORMATION

INDUSTRY ASSOCIATIONS

Australian Food and Grocery Council (AFGC)

The Australian Food and Grocery Council (AFGC) is the leading national organisation representing Australia’s food, drink and grocery manufacturing industry.

W: www.afgc.org.au

Contact Details:

Level 2, Salvation Army Building, 2–4 Brisbane Ave, Barton ACT 2600

P: 02 6273 1466 F: 02 6273 1477

Australian Chamber of Commerce and Industry (ACCI)

ACCI is Australia's largest business association, speaking at a national and international level on behalf of the nation's peak State and Territory Chambers of Commerce and Industry and National Industry Associations from all sectors of the economy.

W: www.acci.asn.au

Contact Details:

ACCI Canberra

Commerce House, Level 3, 24 Brisbane Avenue, Barton ACT 2600 P: 02 6273 2311 F: 02 6273 3286 E: [email protected]

Australian Industry Group (Ai Group)

The Ai Group is a peak industry association in Australia which represents the interests of businesses in an expanding range of sectors including the food industry.

W: www.aigroup.com.au

Contact Details:

Sydney 51 Walker Street, North Sydney NSW 2060 Postal Address: PO Box 289, North Sydney NSW 2059

P: 02 9466 5566 F: 02 9466 5599

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Department of Foreign Affairs and Trade (DFAT)

DFAT provides foreign, trade and development policy advice to the government and works with other government agencies to coordinate Australia’s global, regional and bilateral interests.

W: www.dfat.gov.au

Contact Details:

R.G. Casey Building, John McEwen Crescent, Barton ACT 0221 Australia

P: +61 2 6261 1111 F: +61 2 6261 3111

Export Council of Australia (ECA)

The ECA is the industry body for the Australian export community. It supports sector specific associations that represent business engaged in international trade and makes representations to and on behalf of exporters to decision makers.

W: www.export.org.au

Contact Details:

Export House, Level 2, 22 Pitt Street, Sydney NSW 2000

P: 02 8243 7400 E: [email protected] F: 02 9251 6492

Food Innovation Australia Limited (FIAL)

FIAL is an industry-led, government funded initiative to accelerate commercially-driven collaboration and innovation in the Australian food industry.

W: www.fial.com.au

Contact Details:

S6 Bld2 Tech Enterprise Ctr., La Trobe Uni 2 Research Av., Bundoora VIC 3086

P: 03 9479 6043 E: [email protected]

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AUSTRALIAN TRADE CHAMBERS AND STATE GOVERNMENT OFFICES

Australian Trade Commission (Austrade)

The Australian Trade Commission in Malaysia provides information, advice and services for Australian exporters.

W: www.austrade.gov.au

Contact Details:

Austrade Kuala Lumpur Australian High Commission, 6 Jalan Yap Kwan Seng, Kuala Lumpur 50450

P: +60 3 2782 5600 F: +60 3 2141 8592

New South Wales Trade & Investment

W: www.business.nsw.gov.au

Contact Details:

Australia Level 47, MLC Centre, 19 Martin Place, Sydney NSW 2000

P: +61 2 9338 6600 F: +61 2 9338 6950 E: [email protected]

Department for Manufacturing, Innovation, Trade, Resources and Energy — South Australia

W: www.dmitre.sa.gov.au

Contact Details:

Level 9, The Conservatory, 131–139 Grenfell Street, Adelaide, South Australia 5000

P: +61 8 8303 2400 F: +61 8 8303 2410 E: [email protected]

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Victorian Government Business Offices (VGBO)

W: www.business.vic.gov.au

Contact Details:

CBD — Inner Melbourne Region

121 Exhibition Street, Melbourne VIC 3000

P: (+61 3) 9651 9239 F: (+61 3) 9651 9505

E: [email protected]

Malaysia

Suite 23.1, Level 23 Menara IMC, 8 Jalan Sultan Ismail, 50250 Kuala Lumpur, Malaysia

Tim Dillon, Commissioner to South East Asia P: +60 3 2055 1502

Department of State Development — Western Australia

W: www.dsd.wa.gov.au

Contact Details:

1 Adelaide Terrace, East Perth, Western Australia 6004

P: +61 8 9222 0555 F: +61 8 9222 0505

Trade and Investment Queensland (TIQ)

W: export.qld.gov.au

Contact Details:

ASEAN Contact

ANZ Tower, 16th Floor, Jl. Jend Sudirman Kav 33A, Jakarta

Hoessein Salim, Trade and Investment Commissioner P: + 62 21 5790 5620

Australian Food and Grocery Councilwww.afgc.org.au

AFGCMARKET INSIGHTS: MALAYSIA

Documents

AFGC MARKET INSIGHTS: MALAYSIA - ITRegister - · PDF filePicture 8: Tea shelf display at Tesco Malaysia 35 Picture 9: Coffee-based premium cold beverage at Tesco Malaysia 38 ... AFGC